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For long-form interviews, news, and commentary about the WordPress ecosystem. This is the companion show to The WP Minute, your favorite 5-minutes of WordPress news every week.
Eric Karkovack (00:00)
Hi everyone, and welcome to the WP Minute. I'm your host, Eric Karkovack. Today's guest is Rachel Berry, the head of client services at Filter. Rachel is here to discuss using WordPress as an enterprise solution and navigating the perception of the CMS within the industry. Rachel, welcome to the WP Minute.
Rachel Berry (00:21)
Hi Eric, thanks for having me today.
Eric Karkovack (00:24)
It's my pleasure. ⁓ let's talk a little bit about ⁓ filter first. exactly kind of agency is filter? What is the focus of the agency?
Rachel Berry (00:37)
Right, so Filter is a digital first agency. We're moving into areas like PPC and ⁓ SEO to become more full service, but our bread and butter is really around UX, UI design, and WordPress development. We also have a wider team that does additional technology and mobile development and things like that, but our main focus in the WordPress space is around delivering really robust solutions for our clients.
come to us with issues of legacy sites or you know real marketing focus on what they're trying to achieve within their businesses and we're there to provide solutions that are going to unhinder them and sort of set them up on a trajectory of technical growth with their websites which are often their shop windows. ⁓ And we're really we ⁓ have a broad range of sectors that we work with as well from B2B, charity space, ⁓ enterprise level clients,
hospitality and health care and it's really about making sure that we give them what they need for their specific requirements and we're really fun bunch to work with quite experienced across the team. Filters been going for about 10 years started by two lovely founders Paul Haspenny is our CTO and Oliver Morrison is our CEO and it's a really great bunch of folk. We're fully remote as well as an agency across the UK. My access
often gives me away because I'm from Canada but I live in Scotland and that's also amazing because we have the pick of some really great talent from across the country ⁓ which sort of traditional localised agencies don't often get to have the opportunity to do so a really great great team behind us at Filter.
Eric Karkovack (02:26)
So do you
all get together at any time during the year?
Rachel Berry (02:30)
you
We do, have two socials a year actually and great fun and our little social committee does an excellent job organizing everyone to get together with some really fun activities. We were in Birmingham last year in March at the Bake Off tent. ⁓ Each of us tasked with very competitive team baking cakes across the organization to then have karaoke and a bit of fun as we get together. And somehow, you know, in the world post COVID,
Eric Karkovack (02:52)
Nice.
Rachel Berry (03:01)
with lots of agencies returning to hybrid working. We do maintain a really great culture and we have lots of little Slack channels and things to kind of push us forward on a day-to-day basis.
Eric Karkovack (03:14)
That's nice. It's nice to be able to get together even if you are working remotely, just having that time, even if it's a couple of times a year, that's really cool. ⁓ So what's your role with Filter? What sort of clients do you typically work with?
Rachel Berry (03:22)
Definitely.
So my role is really about bridging that gap between the client need and then the delivery of the solution. So I focus on the client relationship as well as new business development as well and marketing, sort of being the outward face a lot of the time of what filter represents and having those initial conversations with clients to understand their problems and then working out the solution and handing that over between our teams. And I really do, we work
much through a discovery and then delivery kind of stage. So supporting the team at iterative touch points as well in terms of the strategy, the design, the sort of execution of what we're trying to achieve. And I've been in agency roles now for my whole career, 15 plus years, not to date myself, but quite a long time. Always focused on website delivery, always focused across the new and upcoming
digital work streams and channels and fundamentally, know, every client comes to us regardless of the problem, trying to make things better for their organization. And so really it's my role is to understand those problems that they face and then work with our team at Filter to deliver the right solutions for them.
Eric Karkovack (04:51)
So you're
really kind of the conduit to a solution, right? I mean, you're the one that's going to take that client issue and make sure that it gets ⁓ taken care of and you have satisfied people on both sides,
Rachel Berry (05:04)
Yes, I'm bringing in, asking the right questions, listening, think, as well to the client need and, you know, understanding the pain points coming in when there's maybe challenges with the team. But I think more than anything, it's setting up sort of a precedent of the way in which we deliver and manage clients as well for the whole filter team. I'm really service and old school, I guess you would say, client services and making sure that we're...
We're delivering a really great product, but in a really great manner and means so that the client always knows where things stand with whatever project we're delivering for them.
Eric Karkovack (05:41)
Yeah, I think that I've been really thinking about personal touch lately. We've had a few episodes that talk about that. you know, we use technology so much these days for everything. I mean, we want to save time and save money, but sometimes the technology kind of gets in the way, right? I mean, you can make it so that you're distancing yourself from your client relationships rather than... ⁓
Rachel Berry (05:47)
Yeah.
Eric Karkovack (06:07)
bringing people closer together and having a better working relationship. So it's good to see that you have that personal touch going.
Rachel Berry (06:14)
Exactly. But leveraging the technology that's out there, mean, you know, we will probably come onto it, but AI is so helpful from a client servicing perspective these days because no longer you burden with having to remember all the details of a meeting. You've got the, you know, the output that are going to help you with the meeting minutes and the actions. And for us to someone who's, you know, not as technical, but trying to convey very technical things to a not so technical client, leveraging
Eric Karkovack (06:30)
Yes.
Rachel Berry (06:44)
solutions like AI to make, you know, this is my regurgitated thing I'm trying to say in a really complex way and this is the solution. Can you give me a really simplistic means of communicating that to a client? And that is really game changing because, you know, it's really helping us be more on the sort of level field with clients, even Keele, and helping them to educate themselves. Where we used to go to Google to find answers or clarifications around questions. We can really get to the solution.
Eric Karkovack (06:54)
Yeah.
Rachel Berry (07:14)
and the understanding of complex technical things in a simple prompt to chat, GBT or Claude. So I think that's really helping. ⁓ But it's that human touch of, know, a little bit of humor or starting to call with a little bit of personality and asking how everyone is. And then, you you've got this sort of ⁓ structure of really great comms behind you to be able to facilitate that.
sort of that way of presenting to clients these days, which is game changing from where it used to be. It was a lot more work. took a lot more time to get the output.
Eric Karkovack (07:50)
Yes.
Yeah, just as a communication part of it has always been something I found difficult over the years. How do you explain these complex processes and tools to someone who maybe their interest really isn't there, that they're focused on their organization, they're focused on ⁓ day-to-day stuff. So having to teach them the intricacies of PHP compatibility or APIs.
Rachel Berry (08:18)
They
don't need to know that. At the end of the day, a lot of the stuff that I'm translating from the delivery team is, they don't need to know the technical nuances. They need to know the outcome of the solution and what it's going to give them. And I think that's, again, really helpful when you're trying to articulate that to just get it down on paper and give them a one-pager that kind of the way forward. The number of times I prompt, make this shorter, make this more succinct. So it's very clear that when I'm handing something
over they know what they're getting so yeah it's a great tool but it needs that human element for sure.
Eric Karkovack (08:56)
Absolutely. That leads me to the next subject, is our main subject today, is enterprise WordPress, which you all work with. How does that work for you? What do you see as an agency as the benefits of using WordPress in the enterprise space opposed to some other solutions?
Rachel Berry (09:02)
Yes.
I think it's quite a funny challenge that WordPress has from a PR perspective because when I speak to clients and they're looking, they're looking at proprietary sort of digital experience platforms, they're often sold these really complex solutions for quite a bit of money. And just that sort of the PR that those companies have done, know, site core, AEM or some of those ⁓ solutions that have
of money, of sales team behind them. ⁓ They come to the table with such confidence around the solutions that they're going to be giving to their enterprise level clients. But what's missing is, you you're signing up for a...
big license fees, you're kind of constrained by the products itself. There's no really customization, which in this day of age, when you're trying to iterate and change at a very quick pace, think WordPress does that really well because of the ecosystem behind it, which is really what enterprise level clients need. They need to be able to hook into different platforms and tools and WordPress provides that. And I think a lot of the other options on the table.
just burden clients, know, when you're looking at version upgrades, it's really costly and five years time, you know, the platforms are legacy and, you know, end of life situations. And then an enterprise is really stuck and has to invest a lot of money and effort to kind of get to that next level with a solution like that. So for me, my exposure to WordPress has really opened my eyes to the fact that as a WordPress organization, the obvious choice or sorry, as an enterprise
Eric Karkovack (10:43)
Yes.
Rachel Berry (11:01)
level organization. The obvious choice is WordPress because of all those, you know, it's not as costly. You've got the breadth of ⁓ expertise behind it. Some really great organizations doing this. Having done this now for a number of years as well, the experience there. ⁓
working with enterprise clients. and proof is in the pudding, when we do migrate our enterprise clients from solutions like Sitecore, for example, to WordPress, you know, there's multi-site, which is a game changer as well, because I think a lot of organizations just spin up quick and dirty websites to kind of get away from the constraints of their systems. And suddenly, you know, I've known banks that have had like 300 different microsites that they're trying to wrangle.
Eric Karkovack (11:31)
Absolutely.
Wow.
Rachel Berry (11:47)
think,
know, had you started from WordPress and made like, you know, had that kind of bottom level up of multi-site and sort of the same code base and design systems and all that kind of great stuff, you know, there's so much flexibility. And as I say, in this day and age, when things are moving so quickly, WordPress is moving in that same vein. It's not like, you know,
productizing things and it's giving you the opportunity to be flexible, which I think previously was seen as maybe a problem because you want something that you can kind of plug and play and know enterprise level solutions do that. But in this day and age, I think it's the right way to go to be able to iterate rather than replatform every five years. And that's the direction I see WordPress heading is being an iterative solution that can grow with the business. ⁓
as well, so many options, multilingual solutions and integrations with lot of CRM systems and all that stuff that enterprise clients will be using. ⁓ It's a no-brainer to me. But the PR behind it, as I say when I started, I don't know why everyone thinks that it can't work at that level.
Eric Karkovack (13:00)
Yeah,
that's what I was going to ask you. I think we sometimes see that perception in the enterprise world that, well, WordPress is old and outdated. It runs on PHP. It doesn't have all the features, the fancy stuff, and the marketing machine behind it. Just for example, Wix. We here in the US have Wix commercials on TV. It doesn't really tell you anything that Wix can do.
Rachel Berry (13:28)
Yeah.
Eric Karkovack (13:30)
It tells you how easy it is to use and people automatically kind of assume that it's forward compared to something like WordPress. So how often do you encounter that attitude when you're ⁓ working with a prospective client maybe? And how do you ⁓ kind of go about teaching them, you know, what WordPress is capable of?
Rachel Berry (13:38)
Yes, that's true. ⁓
⁓ I think the audience is...
Buying the sites, as I say, are usually more marketing focused, more creative focused, and sometimes don't really care sometimes about the underlying platform as long as they can do what they need to do and present really slick websites that convert, that have that user journey focus and things like that. So I think it's twofold. It's kind of showing them that you can have beautifully designed functional sites, ⁓ you know, with WordPress and there's no constraint on what you're trying to achieve there.
Some clients having that additional sort of parallax and slick look to them, demonstrating that in the designs we do. And then showing them the editing experience, that's often the game changer, especially with the Gutenberg editor and showing them how easy it is to update content and build out pages. ⁓
and patterns and things like that, that really the penny drops when they can see how easy it is for themselves to manage, I think going forward. So we often do demos and we also illustrate that with videos and things like that and get them on board from this solution that we're giving you is going to help you do your day job and help you achieve your goals from a marketing perspective. And then there's obviously decision makers and businesses from a technical perspective, but
Somehow to me it feels like you need to convince the marketers of the value that it can bring to them. ⁓ I wish we had some slick WordPress commercials because they'd be really fun to see and watch but I haven't seen any myself in the UK.
Eric Karkovack (15:32)
Yeah.
Yeah, I mean, that, that's kind of the problem WordPress faces is that, you know, it's an, as an open source product. I mean, automatic can go out and create a commercial for wordpress.com, but how do we ever market an open source product that has a global team working on it? And it's just not the same thing. And yet I think if you see how much.
WordPress is used in the enterprise world and just in general, I think that tells you how good the software actually is because we don't have a marketing push. We don't have billboards on the highways showing, hey, you your website in five minute install or whatever. ⁓ That seems to be like the biggest challenge.
Rachel Berry (16:18)
Yeah.
But maybe
we should, maybe though. think our way of illustrating, since I joined Filter, our way of illustrating really sleek presentations and really, lose an audience when you're trying to sell them something if it doesn't look pretty. So I think putting that shot window on WordPress sometimes from our sales perspective.
Eric Karkovack (16:41)
Exactly.
Rachel Berry (16:47)
perspective and that sleeker kind of commercialized look and feel gives some reassurance to the end clients I think to buy and go with the product. So ⁓ that's something I'm always looking to do is make it look as polished and simple as you possibly can in selling the solution. ⁓
And yeah, I haven't seen some of the sales materials behind some of those big products, but you know, can see their shop windows do that. They make it really clear and easy and focus on the results. And I think that's what we try to do with selling WordPress as well.
Eric Karkovack (17:21)
Yeah, that's really
in our world, I guess that's kind of up to the agency. It's up to the plugin developer. It's up to the hosting company for that matter to kind of put WordPress in its best light. And some do a really great job of that. So I think that that's, it's positive, but it's just not the unified message that Wix or Squarespace might have because they've got millions of dollars to spend on marketing materials and an entire team dedicated to that.
Rachel Berry (17:37)
Yes.
Eric Karkovack (17:51)
But have you had any specific success stories with converting someone from one of these other platforms and they're just so happy afterwards that they've switched?
Rachel Berry (18:06)
I mean, they always are happy. say, my gosh, this is so much, we get lots of comments like, this is so much easier to use and like, why didn't we do this sooner? And that's from all sort of range of clients, I think.
But it's really challenging as the agency because sometimes when you have every option on the table and sort of every customization solution on the table, you can't open yourselves up to not being able to then market that holistically. And I think, you know, our testimonials and things we want from clients are really about those kind of experiences after the fact. Because I think that's the real sale element is I'm so constrained, this is so frustrating.
and suddenly move to, my gosh, this is so much easier and I have such more flexibility and I can do X, Y, Z. ⁓ And there's offerings, I think, in other areas too that clients really care about from an SEO perspective, performance perspective. There's a weird perception around security and WordPress not being secure, which I don't really understand either because there's a lot of work that's gone into that. And in this day and age where massive things are falling over and crashing,
Eric Karkovack (19:12)
Yeah.
Rachel Berry (19:21)
and the internet, know, WordPress kind of, you we've sorted this, we've got our stack ready to go and we're really robust. you know, pointing at those angles as well is also really important for clients to hear.
Eric Karkovack (19:37)
Yeah, that security, mean, it's always a tough one because I've had, just in my experience, I've had clients point out, well, this plugin's had this many vulnerabilities in the last 10 years or something. But when you look at it, yeah, they've had vulnerabilities, but they've also been patched, which is good, right? And if you use Windows or Mac, they've had security vulnerabilities in the last 10 years too, and they've been patched.
Rachel Berry (19:57)
Yeah.
Eric Karkovack (20:07)
It's just more of it's maybe because it's ⁓ one corporation behind those fixes. seems like that.
Rachel Berry (20:07)
Yes.
overarching ruler to manage that maybe it's the bespoke things and they see that as more risky. might be something in that, but I think it's also down to the agency to choose the right solutions and the right plugins for the job that has that authority and backing. That's kind how we mitigate that. Like we don't choose, we don't like to bloat with lot of plugins either. So we, you know, we code close to core and we make sure that we're doing different
doing things in the right way and using plugins that are really secure. And you know the fact that there's automatic updates and sort of rollback plans and everything like that built into a lot of hosting providers as well, kind of, it's all there under the hood. I just think again it's about perception of the end client, thinking that there's some sort of vulnerability with WordPress and I think it's our job to kind of mitigate that as best we can.
Eric Karkovack (21:10)
It seems like once people kind of experience it, they start to understand that, okay, this isn't playing with fire for my business. It's actually much more flexible. if there is an issue, ⁓ heaven forbid there's a plugin that gets abandoned or something like that. There are alternatives. You're not stuck.
Rachel Berry (21:29)
Yeah.
Yes, that's a big point as well. That's a definite big point as well, because sometimes these big, we had an issue the other day where one of the big sort of proprietary platforms that we use for some of our, one of our clients had a major issue. that, you know, that there was nothing within our control that we could do to rectify that because it was the actual platform that had the issue. So again, saying to clients, you know, we have different ways of solving issues for you. That means really the vulnerabilities
for your site on WordPress aren't going to be the same as a proprietary sort of solution because we're able to customize or adjust to get things back up and running sooner. ⁓ more more of that kind of stuff is becoming apparent, I think, as you sort of lose the faith in certain platforms and solutions. Other ones can kind of rise to the surface. And I think WordPress is doing a great job of expressing that area of
of where once there was worry. think there's been a lot done in last few years to kind of mitigate that fear from clients.
Eric Karkovack (22:41)
Yeah, definitely. And I definitely see it at the enterprise level with hosting too. We have platforms that can weed out a lot of the bot traffic. All of that, think that's still going to be an issue. But I do want to switch gears again to AI just to see what kind of requests you're getting at the agency level. What are people asking you about AI? What kind of things do they want to do with it?
Rachel Berry (22:51)
Yep.
Yes.
Yeah.
Well, funny in the same vein of security, clients are hesitant to take on a lot of AI internally and then be customer facing with those solutions. ⁓ know, for example, was on call yesterday with client talking about a solution for chat bots and solving customer queries.
And skepticism around, oh, it's how are we going to test the legality of this? You know, as a clinical client, how do we make sure that the content that the chatbots are serving is, not going to get us into trouble legally. And so to be honest, clients are actually not banging down our doors for AI and, and at Philchip, but we are very much embracing what we can provide our clients safely, of course, in the world of AI. So we have, we have AI engineers that we.
employ a filter, we're building bespoke solutions, leveraging, know, LLMs and things like that.
What we're finding is we also have a product actually called Filter AI and just trying to weed out problems that clients have that are causing headaches. So Filter AI, for example, is a plugin that we've built that leverages an LN like Chat2BT or or QOD. You can hook into that. You can define your brand voice and all within the WordPress dashboard. You can generate alt tags, missing alt tags. can identify missing alt tags and at a click of a button generate AI content.
You can create content using AI in the WordPress interface, know, shorten it, change the description, add keywords, all that stuff that clients need to do on the back end of their site to make it really robust. You can use an AI plugin for that. ⁓ And even that, you know, it's a great product. It works so well and it will save so much time and really help elevate a client's content creation. There's skepticism.
clients are like, ⁓ I'm not sure like how this is going to work. And once we demo it, of course they do get, they do buy in, there's, there's a lot of skepticism
I think the role that agencies can play in WordPress specifically is to leverage AI to build.
Build things, build, you know, use it to review our code, to fix code, to make things better, stronger. And clients don't necessarily need to know that because again, if they find out that, you know, we're having chat bots review our code and support us with things like that, get, they just get a little nervous, I suppose, because it's a new world and they're very protective of their own IP and all that sort of stuff is coming into
play as well. for us, clients aren't asking for it, but we are using it and we are building with it to give them the solutions that will help them for the future.
Eric Karkovack (26:09)
That's probably a good thing for clients too, that they're not banging down your door for it because it is early and we don't know exactly the safest ways to implement it and rushing to be first doesn't necessarily mean you're going to be successful.
Rachel Berry (26:25)
No, but, doing proof of concepts are great. We've recently sold in some proof of concepts to do, you know, build chat bot apps, for example, for our clients, because those are, those are coming to the, to the market. Um, and open AI is building an option to have that present in, in the interface, which I think is amazing when you see the sort of the sales pitch on that side of things. So, you know, the positioning of let's just build something, you know, we'll iterate, we'll see how it goes for your business.
and we'll do this together on a bit of a journey to bring you into this new era of AI and consultative and sort of product, ⁓ product definition and kind of moving things forward on that front, I think is really the way you want to position things with clients. ⁓ But then they always want to know, how much is this going to cost and what is this going to look like and what is the end result going to be? And in the world we live in, it's really hard to kind of predict those things at such an
stage when things are changing so rapidly.
Eric Karkovack (27:29)
Yeah, and with AI models, of course, you have the tokenized systems where you're paying for a certain amount of access and certain apps. may run over that. And so the cost predictability isn't great just yet.
Rachel Berry (27:36)
Yes.
Yes, yes. obviously that's clients a lot of the time are really, that's the first thing they want to know is kind of budget implications and all that stuff up front. So it's an interesting space, but I think for us, it's just about sort of leveraging what we can and experimenting with the new technologies that are available and then playing that back to our clients in a way that makes them feel like it's a safe option to explore. ⁓ And that, that's our sort of ethos around it.
Eric Karkovack (28:11)
as you may know, the WP Minute here, are audience, a lot of agency owners, a lot of freelancers. ⁓ so I wanted to pick your brain a little bit for your expertise on just advice you have for, for someone who is trying to break into this enterprise market. Like what.
What sort of ⁓ tips do you have to maybe help someone establish themselves with these type of clients, showing that you're capable and that WordPress is the right way to go?
Rachel Berry (28:41)
⁓ I think it's getting really clear on your niche and what you're going to provide as a solution and then investing in the presentation of that. ⁓ As I say for us, it's about making sure that you're when you're selling something, it's very clear. The process is very clear, strong communication, understanding the client organization and doing research into that and going in prepared to understand their problems holistically.
especially enterprise because it's not just technology. ⁓ It's a holistic sort of challenge. You know they might be looking to move into different ⁓ markets and things like that so really understanding their pain points as organizations to then present a solution that can be covered off with WordPress. I think WordPress could do so much for organizations at an enterprise level so I suppose finding those issues and then creating a solution, a holistic solution around it but
To me, mean, it's honesty, it's realism, it's positioning yourself as a partner, building that relationship. ⁓
And where my expertise lies is really on client service. We are a service agency, and that's not to be old school, but ⁓ prompt in our responses, making sure the client's always aware of things and where things are at, building that confidence, that relationship.
especially remote, know, we're working across different time zones and doing all we can to be there for our clients and make them feel confident in our offering.
I actually have some quotes for tips that I could read to you that I thought were really great, express my ethos around that is clients don't stay because of contracts. They stay because of trust and clear communication builds confidence, confidence, builds those long-term partnerships. Your best clients always feel heard. They don't feel sold to.
Eric Karkovack (30:26)
absolutely.
Rachel Berry (30:48)
Strong relationships are built between projects, not just during them. Under promise, they always say under promise is over deliver, but I think that's wrong. think it's more about under promise than over communicate and then just deliver consistently. I think is really the key. And most client problems aren't delivery problems.
I think they're expectation problems. And a surprise client is really a happy client. again, constant communication, making sure everyone knows where they stand. Clients don't want more features, they want outcomes. And I think that is really very true, again, in the enterprise space. You know, they don't really...
Eric Karkovack (31:31)
yeah.
Rachel Berry (31:32)
care so much about the underlying solution. They want to know how that solution is going to bring them growth and business outcomes at the end of the day. great client services about helping clients make good decisions, not just fast ones.
We often get asked from very senior stakeholders for their budget planning for the next year. It always comes no matter how prepared. The last minute and I think, you know, making stock and trying to think about things for the long term is really important and asking for more time. think timelines are always flexible. And when clients succeed, agencies grow. And so, you know, for us as an agency, making sure that we do all those things is really important because
is how we bring in a lot of our business. So we want people to have a really enjoyable experience working with us, a great product, and kind of go from there and spread that word. And as they move on in their careers, they always come back to us to continue the work that we can do with them. So that's my ethos. It served me well. And hopefully that's helpful for others to hear.
Eric Karkovack (32:45)
think so, that's very sound advice. I think we get so focused on just the technical aspects of it, especially, I'm a solo freelancer and so sometimes you get your head buried in the sand a little bit. And when you can just think about the human aspect of the relationship and what you're trying to build and the communication required to be successful. I think the advice you gave is fantastic and I hope...
Rachel Berry (32:58)
Yep.
Eric Karkovack (33:12)
Everyone hears it because it's something that we all need a reminder of once in a while.
Rachel Berry (33:17)
to.
It's it's humans, it's human behavior. Everyone wants to feel valued and respected and I think that's the great thing. And sometimes I see it, you know, it's great, great. The WordPress is so technically minded. But at the end of the day, we're dealing with humans and I think we need to kind of elevate ourselves out of that sort of technical space a little bit and be more, not marketing, because I don't want to put, you know, I'm not doing anything from that place, but just more relationships.
oriented and solution oriented on the way we communicate the solutions we want to build for clients.
Eric Karkovack (33:55)
Yeah, it's humans for now and then maybe a few years from now it'll be bot to bot sales, right? I mean, we could do that too. That'll be a whole other episode you can come back on when we get there. ⁓
Rachel Berry (34:01)
Yeah. Yeah.
I don't
have any advice or answers for that. I'm moving with the rest of the world, one step at a time through all this navigational stuff around bots and AI and robots and things like that.
Eric Karkovack (34:08)
Yeah
Rachel Berry (34:18)
Gosh, who knows if websites will even exist? It's a crazy world out there. ⁓ trying just to, again, it's human nature. Humans aren't going anywhere. always going back to that sort of ethos for me is, no matter how the technology changes, it's always about relationships.
Eric Karkovack (34:37)
Sounds like a great strategy. ⁓ Rachel, I want to thank you again for being on with us today. Where can folks connect with you and filter?
Rachel Berry (34:46)
So our website is filter.agency. We're on LinkedIn, we're on Twitter. The industry seems to know whenever I go to word counts with Paul, lots of folk know Paul Halfpenny, so our CTO, reach out to him and let us know what you think. And if you're interested in working with us or collaborating, we welcome that as well. So please do get in touch. My email is rachel at filteragency.com.
Eric Karkovack (35:12)
All right, well, thank you so much. And I want to thank our audience for listening and watching today. ⁓ encourage you to visit us at thewpminute.com slash subscribe. You can get our newsletter. You can become a member of our community and support the work that we do here at the WP minute. That's all we have for this episode and we'll see you next time.
Rachel Berry (35:33)
Thanks so much Eric, appreciate it.
Eric Karkovack (35:35)
Thank you.