The Meat Mafia Podcast

On today's episode we are featuring Kelsi Sheren's interview of us. It was a great podcast and we'd love to share it with you all! It was aired on her podcast, The Brass And Unity Podcast, last month. 

Kelsi Sheren is a Canadian veteran, entrepreneur, author, and speaker who shares her journey of overcoming trauma through plant-based healing and unconventional methods. As CEO of Brass & Unity and author of "Brass and Unity, One Woman's Journey Through the Hell of Afghanistan and Back," she draws on her military experience to advocate for mental health. Diagnosed with PTSD and TBI after her deployment at 19, Kelsi offers support and resources, discussing topics like psychedelic-assisted therapy, transitioning to civilian life, stress reduction, and building support networks for veterans.

Key topics discussed:

- Daily routines and habits for maintaining physical and mental well-being.
- Origins and growth of their business, focusing on healthy eating and providing nutrient-dense products.
- Importance of having experienced mentors to guide personal and professional growth.
- Processing and differentiating constructive criticism from noise for genuine improvement.
- Challenges and rewards of entrepreneurship, including loneliness and relationship changes.

Timestamps:

(00:01) The Importance of Mentorship and Feedback
(10:01) Navigating Entrepreneurship and Relationships
(21:52) Launching a Meat Protein Company
(24:55) Noble Protein Powder for Health
(35:01) Overcoming Adversity and Anxiety Through Health
(44:13) Facing Fears and Changing Narratives
(47:55) The American Dream and Entrepreneurship
(51:36) Discussing Noble Origins Protein Supplements
(55:39) Tea Time Vows and Quality Content


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Creators & Guests

Host
Brett Ender 🥩⚡️
The food system is corrupt and trying to poison us... I will teach you how to fight back. Co-Host of @themeatmafiapod 🥩
Host
Harry Gray 🥩⚡️
Leading the Red Meat Renaissance 🥩 ⚡️| Co-Host of @themeatmafiapod

What is The Meat Mafia Podcast?

The Meat Mafia Podcast is hosted by @MeatMafiaBrett and @MeatMafiaHarry with the mission of addressing fundamental problems in our food and healthcare system. Our concerns with our healthcare system can be drawn back to issues in our food system as far back as soil health. Our principles are simple: eat real foods, buy locally, and cook your own meals.

When you listen to our podcast, you will hear stories and conversations from people working on the fringes of the food and healthcare system to address the major crises overshadowing modern society: how do we become healthy again?

themeatmafiapodcast.substack.com

Part 2 Kelsi
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[00:00:00] Well, let's talk about mentors then, that's a great, ah, you guys are good at this. Easy transition here. Let's talk about mentors and the importance of having them in your life. Because I have one right now that I'm in love with and I am learning. It's been four months, but what I'm learning from her is, it is mind boggling, it seems like it's simplistic, it really is.

But when you have somebody who's, you know, 30 years older than you walking that path and has done all these super hard things, it's invaluable. At least I have found for me. So what has that been like for you guys? Yeah, I've referenced this way too much, but like, when I was going through the whole experience in corporate America, I didn't really feel like I had that person that I'm like, I want to model my life after that person.

And so finding people who I can pull things from and start to like, Really see a vision for what a really good life could look like has just been incredible So like scott's one of those people our pastor um You know, I just I try to keep that The group [00:01:00] of people who are giving me advice to the people that i'm like, I will model my life after that person And um the reason why like I trust scott to the level that I do is that he has a firm Identity in christ, which is like exactly like, you know, how I am and how i'm seeking out to live my life so I think it's important, and like, this isn't just for people who are listening to this, who are Christian, or, you know, this is for anyone, it's like, find people that are living life the way you want to live it, and seek them out, and do what you can to pull them into your arena, because, yeah, there's nothing that can replace good mentorship, especially when it comes to, like, these big decisions that actually have an effect on your life.

Right. Yeah. I think a lot about if you put Mentors, teachers, coaches in a similar bucket. You think about playing sports as a kid, how important a coach is, learning in the classroom, how important a teacher is. You just graduate and then those things kind of dissolve. And I know I thought that always just sounded weird to [00:02:00] me.

I'm like, why would I not continue to try and seek these things out? If they helped me accelerate so much as a child, I probably 18, 20 years old, trying to figure out how to navigate the world. I think it's super important for women. Also super important for men to, um, my dad has always been someone that has always just led by example, not a super, he would never like say the exact words of the things I needed to do.

He always just did the right thing. So I felt like I silently observed from him too. I had some amazing coaches. And then to Harry's point, I try and keep that bucket of mentors, coaches, et cetera, really, really small because too much input could be, can be very difficult to actually be distracting. Right.

Um, But putting myself in the situation of Is this person living life in accordance of my terms of like where I want to be when I'm 20 years down the road, 30 years down the road, five years down the road, and just using them as like your trusted circle of confidants and being willing to be vulnerable with them.

Talk really openly about your [00:03:00] challenges and Be willing to listen as well and ask for really good feedback. That's a big thing too, is like, being willing to get the difficult feedback that you might not want to hear, but you actually need to hear. That's something that's helped me a lot, is um, soliciting that difficult feedback.

I think that's such a really important point. Not a lot of people are willing to hear hard things about themselves. And, and, and I, you know, and the other thing, too, about hearing, hearing criticism about yourself, you have to take inventory on who's giving it to you. Yes. Right? Because sometimes, like, for example, I was given some recent, uh, advice, and it, again, was, we're on the different side of a holy war.

And I was like, yeah, I don't take that seriously at all. And then I hear something from my mentor, who's like, hey, um, why don't you try this instead of this? And I was like, that was so good. Yeah. And I'm like, but I, I hear it from her. Because she's in alignment. She's walking the path. She is where I want to be in, in 30 years.

So, I can understand the importance of that, but I think [00:04:00] most people will solicit advice from yes men. And that's what happens when you, when you start to become a public figure or somebody in a space. People, they surround themselves with yes men. So how's that been for you guys? Because you two, whether you feel uncomfortable with this or not, are very big names in this space.

So, how has that been as you've elevated upward? I think there's maybe a couple different levels to it. Something I've thought a lot about the last year is like never wanting to be that yes man friend. So, it's tough because Harry and I have so many different aspects of our lives interwoven that it's tough to sometimes Give business feedback because we're also really good friends and you don't want that to affect the friendship, but it's like if I'm worth my weight in salt at all as a partner or as a friend, like I need to be willing to give this feedback to Harry, not because it's personal, but it's because I want him to be that successful that I'm willing to say the uncomfortable thing.

And I know he's the same way too. So I think that's a great challenge is to [00:05:00] like, If you feel like you're in that yes man bucket get yourself out of that as quickly as possible And say the difficult thing because that person on the other end of it might really need to hear that thing as well, too And I always when I take feedback I really try and detach as much as possible like I literally pretend like there's like a third party vantage and i'm watching the person give Brett feedback, but i'm not actually brett So it helps me kind of pull my ego out of it because at the end of the day We're all in this thing because we want to be the best versions of ourselves We want to be the best possible human that we can be So if this person is taking their time to say the uncomfortable thing number one, I respect them and number two I should listen to them because I genuinely want to get better from this feedback.

That's why they're giving it to me. They're not, if someone's giving me that feedback and I'm listening, I'm assuming that they're not saying it because they want to just hear themselves talk or give me some piece of feedback. I don't agree. They're choosing to give me that feedback because they want me to become the best version of myself possible, which is why you have to kind of that pre vetted mentor pool because that's implying that they're going to give you that really good feedback.

And then it's [00:06:00] your obligation to just. Like, shut your mouth and really listen to what they're saying and then, like, reflect on that and then absorb and utilize that feedback in your own life, too, right? Yeah, finding people who can actually give you honest feedback is really hard. And I think that when you know, you know, when someone's giving you feedback from a genuine place and Whenever someone's giving you that feedback.

I always think that like the best coaches were kind of unafraid to correct things and When you hear that just don't I try not to take it from a place of judgment, like what Brett's saying. It's like, Oh, don't get defensive, but just use it as a, it's their opinion. Or it's like, it's something that they're giving to you.

It's, they're trying to improve you. They see something that's happening in your life that maybe you're not seeing. And it could just be a good, either like a small learning lesson, or it could be something that we're like, wow, I really need to like reevaluate that. So, yeah, I think feedback is just awesome.

Like tough to come by. So when you find people that you trust who are going to give it to you [00:07:00] how it is, it's like the best thing you could possibly ask for like the feedback loop for when you mess up, like generally, generally, you know, like when you've wrong someone or done something wrong, but having someone to be like, dude, come on, like you gotta, you gotta do that better.

Or like, you know, you're, you're not, Taking enough time for yourself to like show up fully to whatever we're doing There's just a lot of I think a lot of instances where people are afraid to say the hard thing and it's important Like you said before to like create space for it schedule it like I think a lot of times when we get in the moment We don't want to hear things But if you're like if you design your week where it's like hey Fridays we're gonna catch up and just talk about what we could have done better as a group individually And then give each other feedback.

I think that's It's when it's like the most powerful, because you're actually both committing to wanting to take that step together, as opposed to just like, you know, some random feedback that somebody's throwing your way. Absolutely. I think that's why, like, like you said, coaching mentors, whatever it may be.

Yeah. [00:08:00] Especially, I feel like, in a world where we're bombarded with data and information at rates that our brains clearly are not absorbing. Yes. You just, I think you genuinely need to commit to who to listen to and who not to, like, just define that in your own way. Like, there's just so much noise out there.

If you read every comment, you'd be, like, manically depressed, sad, hate your life. But if you're only minding your own business You know, what people say from people that you actually have a relationship with and that you care about then you're rooted in something where you're like, okay, I know these people.

I trust these people. They say something. I care. I'm going to try to commit to doing it better next time or whatever, whatever it is that they say, whether it's good or bad. It seems like, uh, the people that become the most successful, at least lately are the people that are most grounded and normal, normal.

We were just talking about normal people. Yeah. How all these some of these people we know that are just normal people not trying to be a thing But are just ending up as the thing. [00:09:00] It just seems like it's innate. It's built in it's meant to happen It's not intentional, but they're there and it's just boom And it does seem like it comes from the most grounded regular, hardworking people.

It seems like all these other people that are around that are just like trying to climb these ladders. It's, it's unfolding rapidly. Yeah. Well, I feel like genius is really just a by product of work ethic, right? Like I always remember, I go back to this book, mastery a lot by Robert Green. His most famous book is the 48 laws of power, but I think his best book ever is mastery.

So he basically breaks all the principles down of how to become a master in the specific field that you want to get into. And I remember his chapter on Albert Einstein was really interesting because we equate Einstein with being one of the most brilliant minds of all time, genius, gifted by God, etc. He was kind of an average guy like middle of the road Thought about this theory of relativity Toiled at it literally for like six plus years.

It might have even been longer than that And then [00:10:00] actually gave up on it because he couldn't find an answer and then all of a sudden he was on a train Had like a lightning bolt of inspiration, figure that out. And then the second that he came out with that, everyone is like, Oh, you're a genius. So for me, it's like when I, when I think about grounding, it's like followers mean nothing.

Influence means nothing. It's just like being a really good, hardworking person and sticking with something over a long enough time horizon and amazing things will happen. Like the more that I read about. Like really successful people that have built something amazing. It seems like it all comes back to that groundedness and just that work ethic and doing the unsexy things super, super well.

Um, the founders podcast is my favorite podcast to listen to because I've tried to get on that. No, do you? Yeah, it's so, it's so good because he just breaks down biography after biography and you see all these same traits between these men and women of influence. And it's like, they just, Picked a problem and just fucking worked at it until they figured it out.

Well, I think that's part of the problem, right? Everyone wants to be an entrepreneur until it comes time to be an entrepreneur when no one's watching. Yes. And [00:11:00] you have to be ruthless and relentless and you have to grind until it hurts. Mm hmm. And then go a little bit further. Yes. And that's if you're even wanting to scratch the surface or make a difference or dent.

I think that's the biggest picture is people like the idea of I'm an entrepreneur. It's sexy. No, it's not It's never it's never sexy. I live in sweatpants unless i'm traveling. It's not I wash my hair once a week I don't sleep as good as I should It's not sexy It's hard. It is one of the hardest things and we go through these stages and I want to talk to you guys about this because You two just are i've seen the growth.

So I know that there's got to be these moments for you that have happened so You know, we go from One point in our life where we're trying to do these things and as we start to climb up to what it is we're trying to achieve, there's a gap in there. This loneliness gap. And maybe it's because you have each other, maybe you [00:12:00] don't feel it, but there's this loneliness gap.

Where now, and I, I love, everyone laughs at me that I use this analogy because I think he does it, he does it better than everyone else, but Snoop Dogg illustrates it like the cleanest, like that's a dream guest for me, that guy's a, that guy's a trip because he is so much more depth than people realize, but he's like it's not my responsibility to come back down to you once I'm here, it is yours to climb up to me.

So when you're walking that path, and you're on your way up there, have you guys experienced These lonely patterns where other friends are dropping off, where you get the must be nices, and you're kind of at these stages where, I mean, you have each other to look at, like, hey, like, you're being a good person, you're doing the right things, but you just outgrow.

You outgrow because you outwork. Where, like I said, most people aren't willing to outwork. So how's that been, and have you experienced it? I mean, for sure. I don't know if it's necessarily, Yeah, it's just, I [00:13:00] think it, you start to feel like you've become a little bit unrelatable because the problems become more complex because you've basically torn down all the walls.

You're not just like working for somebody and collecting a check, you're like literally just trying to scrap and make things happen and make ends meet and you're faced with challenges that you never would if, uh, you weren't an entrepreneur. You're just like, um, you're faced with all sorts of different obstacles and things that You know, maybe you wish you didn't have to deal with like having really hard conversations with people that you've partnered with or having to fire someone it's like these things are all like very They're common, but you feel like they're kind of all like when you tie them all together.

They're all uniquely you So I think there's definitely moments of isolation where you feel a bit um on your own, but there's power in two and I think that the ability to just always kind of like raise things With each other and be like, yeah, i'm actually like You know, [00:14:00] deal dealing with this and not really sure like, you know, what's going on.

Like, I think that there's always like an open line of communication between the two of us, which is helpful. But yeah, it's hard. It's definitely hard. There's definitely relationships that have kind of come and gone. Mm-Hmm. , um, people that you like, have known for a while that maybe are, are just like, you know, a relationship that you come back to.

Um, but I, I haven't, yeah, I don't know. I haven't really dealt with like, any people who are like, too, it's, it's been like too. Tough of a conversation or anything like that. So yeah, uh to harry's point. I think what we've both done is um Whether it's like consciously or not Like you almost bucket your friends in terms of like hey, this is someone that i've known since I was a kid They're always going to be a someone that I love and i'll always have a relationship with them But they're not necessarily going to elevate me to that higher level that I want to be at right So i'm not going to jump on a call or text that person every single day But when i'm back home in new jersey, for example, i'll still seek out time to be with them Maybe it's like once a [00:15:00] quarter or a couple times a year because I love them.

I care about them You But they're not necessarily elevating me to that person that I want to be. And I think the goal is to add as many relationships that are going to elevate you to that higher level as well. Because whether you realize it or not, it's like you just are a byproduct of who you spend the most time with, right?

It's like, it's why you chose the husband that you have. It's why you chose the friends that you have too, because you know, they're going to push you to that level that you could never normally get to on your own. And I think it's really important to like, Very consciously recognize who are those friends that are like your ride or dies that will push you every time you're with them Versus the people that might yes, man You or they're just kind of engaging in those old behaviors of like drinking being on social media just working a normal job or whatever and like kind of creating that separation between the two and then also not super tied to what you're saying, but You kind of made me think about it.

Um, like on this journey towards success. I think I do a good job of tunnel vision of accepting the fact that we have a very unique trajectory and journey that we're on Yep, and comparing yourself to other people [00:16:00] is not going to be a good thing but something that I still do struggle with is like I see someone that was maybe just On the trajectory that I was supposed to be on and in the short term they're like doing better financially just because they're getting a consistent paycheck where Everything harry and I is doing is very inconsistent, right where it's like some months are great Other months are like hey, I just paid all the employees.

We didn't have a great month Guess what? I'm not taking anything home for this month and sometimes that does sting in my ego So I try and really consciously keep that tunnel vision up And I actually had a coach that I opened up to about this and he was saying You You need to be even more selective with the tunnel vision that you have because those people are playing a very different game than you are so you trying to financially compare yourself to someone that's stayed in this corporate construct versus you trying to build something out from scratch when Year zero to five is obviously the most difficult that's not going to serve you at all.

So Not super tied to the friendship thing But it's like something that I honestly struggle with and continue to struggle with too And I think I'm [00:17:00] getting better at it, but I think that's something important to open up about, that people should be aware of. Well, and I think it's really important, and I'm glad that you did, because we're, people are on different trajectories.

And we play this comparison game, versus social media. Like, it, everyone compares with each other, whether it's innocently or not, you're looking at numbers, you're looking at so and so, you're looking at this, you're doing that, or that, it's like, it's going back again. To pull the energy back in, pull the threads back in, put it back here, and go forward.

Because the more, and that's the thing people don't realize, right, is when, if you're talking or thinking about somebody else, there's an energetic hook onto that. Mel Robbins talks about this, right? There is. These, when you take your, and this is the other side that, people call the Wu side, but when you put your energy to something and you think about it, they, nobody catches on, but there's an energetic hook there.

And you choose how close you want that energy to be or not. And it's almost like a thread or a trajectory. And so that's why when people say, when you [00:18:00] think about negative things, more negative things happen. It's like what you surround yourself with, you become, because there's our laws to physics and there are energies and this is what happens.

So when you're thinking of something negative or you're, you know, In a situation maybe with somebody that is, uh, an older friend, or somebody you thought was a good friend, and you have that energetic hook, and you're disappointed, or you're frustrated, or you're, or you're, you're constantly comparing, your energy is drawing that way.

Absolutely. And then it's derailing you. It's just, it's absolutely derailing you, and I think people forget that, and so, it's like, unhook, pull it back in, and refocus, and then drive forward. And so, for, for people listening. I mean, what is, what are some of the tools you guys use to stay as grounded as you are and to be as focused as you are?

I know it sounds super cliche, but I just think the morning, the morning workout for both of us is just such an anchor that we try and stick to every single day. Like I've gone through versions of my day. And this has nothing to do with like, because people will be like, Oh, you know, [00:19:00] you should get eight hours of sleep.

You should work out in the afternoon, whatever. I focus on exercise purely from the mental and spiritual benefits of who I transform as a person after that workout versus the physical. The physical benefits are just like a byproduct of me doing the right thing. Right. I just find that like I just I love the energized feeling that I get after a workout.

I love the way that I show up. I feel like I'm more tenacious. I'm a better business partner, a better friend. I love more whatever from the workout. So I just try and structure things into my day that are going to make me feel like the strongest version of myself. So I don't give into some of those negative hooks that you're talking about.

So like, A really good like eight out like eight hours of sleep But i'm putting my phone away before and i'm journaling and i'm reflecting on my wins for the day And then maybe i'm reading a chapter of a book that I want to read and then i'm going to bed I'm kind of like my subconscious is baking on all the wins from the previous day So I wake up and feel super energized and then I go get a great workout It's like that's incredible and then you compound that with like putting the right nourishing [00:20:00] ingredients into your body, right?

That is a home run formula That's why we do what we do because By us incorporating those habits into our routine five years ago. It transformed who we were as men, which is why we have this business now That's why we're so passionate about this stuff because I know what it feels like to eat shitty foods To drink excess alcohol to not take myself seriously and go to bed at night feeling like an absolute loser Right, and I know what it feels like to do the right things and be able to like build the life of your dreams, too that's why this stuff is so important because It seems so unsexy, but those unsexy things are what Are gonna make you incredibly successful over the long term time horizon?

No, a thousand percent. I couldn't agree with you more. What about you? Yeah, the, I think the only thing I could add is just writing. I think writing is this, yeah. Amazing way to just funnel through thoughts and just keep, keep us or keep me like in this space of trying to slow down a little bit. Because it is so easy to get overwhelmed when you have a lot of things going on.

And writing is something that. It doesn't take much [00:21:00] time and it, and it usually, for me, has some sort of like hidden gem in there where it's like just something to just stay focused on and it allows me to clear up my thoughts and get oriented around like how I'm feeling. Um, so I think writing is just one of those practices that is pretty irreplaceable for me.

I love that. Yeah. That's really fantastic. Let's talk a little bit about, let's talk about some meat. Let's talk about your friend real quick. So your friend started a meat company today. Trevor. Oh yeah, Man Bar. Man Bar. Love the name. Such a good name. What a great name. It's such a good, it's such a good name.

Yeah, it launched today. I'm really excited. I'm going to try some meat after this. I'm really excited about it. I'm not going to lie. Super excited for my meat stick. But, so, Meat, protein, obviously diet change, that's what drove a lot of this, and then, you know, wanting to see, you know, combat these voices in the food industry, having a show that you guys can dive a little deeper in, and to be completely frank with you, most of those people that I know, that actually specialize with all the letters behind their names, they're not up on [00:22:00] the latest things, they read what they read in school, and then they stop learning, and I see that with a lot of doctors, or people with a ton of letters, it's like, they're exhausted from learning, they're exhausted from reading papers, so, I appreciate that you two are not a million letters behind your names.

It's like you're doing this because you genuinely care. It's not trying to make a full profession out of being a doctor or a nutritionist in this space. So let's talk about, well, meat. Menlen, let's talk about your protein company. Please. Tell me everything. How did you decide to start a protein company?

It's such a, it's such a good question. Something Harry and I ask ourselves all the time. Every day. There's this really cool thing that you're experiencing yourself that it's like these media companies are almost becoming product companies at the same time and what I mean by that is like instead of just launching a business, I think what's actually more scalable and makes more sense for a lot of people is to just start building something that you're passionate about on social media.

Get those eyeballs, build those a thousand true fans, and then your audience will actually tell you [00:23:00] what product you should be launching. And you can obviously totally do it the other way, too. Loads of businesses have done that. But what we did was we were super passionate about the food system. We didn't understand why the average American is only eating two ounces of red meat.

Why 65 percent of our calories are coming from ultra processed foods. Why 88 percent of Americans are metabolically unhealthy. It's like, and go, go for on and on. But we, we, We're so passionate about wanting to just teach people what the right foods are, and the big commonality, why our name is Meat Mafia, is that if you just get a gram of animal protein per pound of body weight, your health is going to absolutely flourish from the micronutrients, the saturated fat, all the goodness that animal products actually provide to you, it's so much simpler than we make it out to be, so our thought process was, okay, well, we have this podcast, we're interviewing these experts, we're teaching people about nutrition, all Why don't we actually create something that's really in line that people can consume too?

So you have the media angle where you're teaching them and then you're actually giving them something that they can utilize in their day to day Life, it's a tool. Yeah, [00:24:00] absolutely a tool a tangible tool to change their life And so many of our listeners were saying hey, what quality protein powders and supplements do you recommend?

Especially for women too like yeah, right for men It's so like 200 grams of protein Which is what i'm going for It's hard for women to eat Two huge steaks a day and get their adequate protein intake. So supplements and powders are huge for women. The problem is that like 99 percent of protein powders that you see on the market, like ghost is a good example.

You need like a PhD to be able to decipher the ingredients that are on that ingredient label too. Well, we talked about some really famous ones the other last time I was here and I was kind of shocked what was in them after I went back and looked at them. Ghost, ghost, nutter butter flavor has like five different seed oils in it.

It's like, Why are you, why is it a protein powder and has five seed oils? It makes no sense. So we were like, what if you could make something that's super nutrient dense, has the highest quality ingredients, but also tastes delicious too. And that's how we came up with noble. So it's really, it's kind of like an animal based version of [00:25:00] athletic greens where there's 25 grams of beef, beef protein.

So the protein is not from way it's not from vegetables. It's from the muscle tissue of the cow, which is the most bioavailable part of the animal. And then there's a whole grass fed organ complex in there. There's colostrum, there's collagen. All these parts of the animal that we've eaten for thousands and thousands of years that we've kind of forgotten about the last 50 years.

We wanted to put that into a powdered form, but also make it taste delicious too. And that's how we launched Noble, is we just took our audience feedback and we were like, let's build something that's best in class. And let's just give that to the public as like, kind of like a net good in some ways. And it's good.

You've tried it, right? Yeah, I ordered it. You ordered it. Yeah, I ordered it. Yeah. I order things the one thing I was gonna add to that too is I think one of the things that Brett and I were really excited about with the product is that it could be a bridge product where a lot of the people that followed the show early on were really in love with the show because we were talking about this purest way of eating and there's you know real foods and then there's processed foods and so many people right now are [00:26:00] struggling with getting away from processed foods and the conversation is being swayed in all different directions and one of them is just like Vegan proteins and plant based proteins are better than animal proteins and that's just It's something we fundamentally don't believe in and also like the research and studies support that animal protein is more bioavailable and easily digestible for people.

So we're really designed to be getting this protein into our diet. So if there's a product out there that exists that can play in this space of helping people start to eat the right way, start to orient people in the right direction, it could be the first thing that gets them starting to think about.

animal foods into their diets. So we just love the idea of it being a bridge product and something that will hopefully steer people in the right direction. And like you said, that tool, like there's so much you can listen to all the podcasts in the world. You're not going to get healthier just by listening to the podcast.

You need to start incorporating things into your life. So. So this is just hopefully one of many things that we end up launching, but I think it's great. Well, it's interesting too, because what I love about, uh, about powder [00:27:00] is you can introduce it to children. Yes. You know, this is me. Jack on the gains. Yes.

Jack's on gains. Jack's on gains. He's on gains and he's also on a vitamin one because the doctor's like, he doesn't eat enough vegetables. I'm like, honey. He. He eats better than everyone in this hospital right now, relax. Um, and it's amazing, the difference. Because when he gets enough protein, when he gets enough water, and he sleeps enough, we're, we're cooking with gas.

It's like a different child. And I see what happens when you feed a kid, I've never done this to Jack, but I see what happens when you feed a kid Skittles before they walk into a classroom in the morning. It's, it's amazing. That's the reality, a lot of people are dragging their kids out of bed because they're not sleeping, they're not going to bed early enough.

They're not sleeping enough, and then they're struggling to get to school, they don't want to go to school because they're so exhausted, and then they feed them a bunch of sugar to bring them up, or give them the pills so that they're relaxed in class and numb for the teacher. Like it's this cycle, so I love powder because powder is something you can put in a kid's smoothie.

You put, Literally, some mangoes, a banana, and like, some [00:28:00] strawberries, and put a little bit of powder in there based off of his weight, and off we go to the races, and he's, and he knows it's in there. We're not even hiding it. I'm like, Bud, you gotta have your smoothie today. Yeah, I need to get my vitamins.

Like, this is a conversation with my seven year old that I don't think is very difficult to have with grown adults, but yet, they're so reluctant. And I reached out to you because a friend of mine was like, Ooh, I want to, I'm bringing smoothies into the shop. And I was like, protein. She's like, well, I'm going to do a vegan one.

I was like, no, you're not. We're going to talk about this. And that's when I text you. And she was like, Oh, I'm interested in this. Because it's the, it's the digestive component, right? And so that's what I asked you. I was like, what's in it? Because I, some people, I struggle with whey. Like it doesn't work for me.

We are not friends. For a lot of people, whey doesn't sit with them and like we love raw milk, but with whey It's kind of this this byproduct where you're taking these like really industrialized cows that are probably hopped up on hormones They're probably fed corn. It's not a Ancestrally consistent diet to what a cow is supposed to be eating and they turn that into milk Then you process it you turn into a powder There's [00:29:00] all these steps from like real milk to actually getting whey protein powder that just doesn't digest well in people's stomachs So we focus we over index on the gram of protein But if it doesn't sit well in your stomach, you're not actually digesting that protein.

That's where the bioavailability comes into play. And that's why we use the beef protein isolate, because you're just taking the muscle tissue of the cow, and you're turning that into a powder and something that it's, it's an extremely gut friendly protein powder. And you do such a good job with Jack, because I think as a parent, it's like really hard, right?

And there's only so much you can do, but it's about making it fun. So like a lot of noble parents that give noble to their kids, if you blend noble chocolate with milk and give it to your kid, He's gonna think it's chocolate milk if you don't say, if you don't tell him what it is. Yeah. And even like you can take, uh, grass fed yogurt, throw a scoop of the chocolate in, throw a little heavy cream, mix it up super well, put some like paleo granola in there, it tastes like a chocolate pudding.

Right. So, but he's getting organs and he's getting protein and it's gonna fuel him for the day. Um, so I think a lot with parents, I'm like does your kid have ADD or did you [00:30:00] just give him Skittles and now he's trying to sit through history class. And that's honestly, and I'm a judgy parent for that and people are like Kelsey you should be better about that.

I'm like yeah I'm working on it, but here's why I'm judgy. If you don't show people where the gaps are, if you don't bring it up to them. And they are the people who just don't know, who were only raised on cereal, and raised on, you know, Pop Tarts, and don't get me wrong, when I was overseas, Me and those Pop Tarts were my jam, I had them for a little bit, but I couldn't gain weight to save my life, because of the heat, so, Denmark.

But my point is, is like, if you don't bring this stuff up to parents, they're never gonna know, so the least you can do is go, Hey, this is a gap that I saw, and this is how I do it, this is a gap that I saw in our family, I don't know if this could be beneficial for you, But we saw a big change in our child and I, I'm a bit, people hate this, but I don't believe in ADD or ADHD.

So like, I'll give you a great example. I was doing my TED talk that is not being published, by the way. That's shocking. Shocking. I'm going to [00:31:00] drop it this week. Yeah. Um, so I was doing my TED talk, my TEDx, sorry, and there was a lady there and her talk was on how, about her ADHD. And, me being me, I walked into the room before we were getting ready to go, and it was Remembrance Day, so Veterans Day, and we wear poppies in Canada, and the Brits wear poppies, right?

And so, they, they dumped a bunch of poppies out for all the speakers to wear, and I was putting my poppy on, and she didn't grab one, and I looked at her, and I said, Are you gonna put a poppy on? She goes, Oh, yeah. And she rolls her eyes and puts it on. And I go, What's your talk on today? She goes, Oh, my ADD and ADHD.

And Brain, brain didn't filter to mouth and I went, oh, that's not real. So good luck with that And then she had to go and do her talk. Oh my gosh Well, my buddy whipped his head around I was like Like, I'm like, man, I, [00:32:00] I'm done with people giving these labels to children and people when we know that there is a genetic component and what you put in your body can drastically affect your brain.

Sure. You want to give the diagnosis. You want to get the diagnosis because there's racing mind and there's components to that. But can we talk about why we're having the racing mind? Can we talk about why that behavior is? What is the, what is the root cause of it? Because I'm sorry. It is a goddamn superpower if you get that thing on lock.

I am like, by definition, every label in the book, I have never been told I was ADD or ADHD, but this brain acts accordingly. But when you get it in check, it's magic. It can, it can be unlike anything else. Yeah. I even wonder too, not to take you off track, but I sometimes wonder, Harry and I have talked about this a lot on the show, like, How much misdiagnosed anxiety and depression maybe comes from like not fueling yourself with the right foods, too.

So that was gonna be my question with you before, and while we're talking about this, let's do a shot while we're [00:33:00] chatting. Let's do a shot. My brain is turning down. It's the end of the day. I don't normally podcast end of the day for a reason. Oh, you guys are so fast. I know you're supposed to like How'd you do that?

I know Michael does it too. You were ready to go, huh? He's so much stronger than I am. Cheers. Okay. Cheers. Bam. Awesome. Clink.

Oh, yeah. It's something. Another two hours here? Yeah. What does that give us? Uh, we're at two, we're at two and a half right now. So the ketone Yeah. At a bare minimum. But I wanted to ask this before, and I didn't want to interrupt that conversation when we started, but I was curious about that. When you were really sick, and you were going through everything with your misdiagnosis, Um, that would never heal.

You would never get better from. Which is an awesome thing to tell anybody. How was your mental health? Because we understand so much of your Was it 90 [00:34:00] percent of serotonin comes from the gut health? Something like 90, I believe. Some ridiculous number. So how was your mental health? Yeah, the gut is like its own universe.

And we basically know as much about the gut as we do about outer space. Like, we're learning new things every single day. It's wild! I think when we, when we look at human health in general, like five years down the road, so much of it is going to extend from our actual gut health too. So when your gut health access is so out of alignment, like mine was, I think it's impossible to be in a good state of mental health.

I mean, I had a lot of my identity at the time was wrapped up into who I was as a baseball player. And, um, even prior to that, me getting diagnosed, like I did not have a good college career, I felt like a failure. And then when I was really sick, I didn't think I was going to be able to go back for my senior year of college.

I thought I was going to be on these drugs for the rest of my life. I was kind of like this whittled down version of myself. But yeah, I really felt like a shell of who I was as a person. Um, and then when I was able to kind of reclaim my health and my [00:35:00] vitality, my confidence grew stronger because when you go through that, You know not that my adversity was that severe compared to what other people have gone through but relative relative to me though Um, you you grow stronger when you overcome something like that too, right?

so I feel like the confidence that I come from now in the in the relatability to my story is being willing to go vulnerable and Share that vulnerability and share the story of you overcoming that but yeah, I was you know I was I remember sitting in the hospital bed just being like am I ever gonna Be the same version of myself.

Am I going to be normal? Am I going to, it's my life. Am I going to have to wear a colostomy bag? Cause I might have to get like part of my large intestine taken out. You know, you think about all these things and you think about your future. And, um, I just remember having that moment of just saying like, look, I'm not going to let this diagnosis define who I am and I'm going to take my health into my own hands.

And regardless, at least I'm going to have the confidence to know I did everything I possibly could to try and heal. Right. And that was just, Food related it was it was food and lifestyle. Yeah, there was definitely a stress component to it as well Every time [00:36:00] I haven't had any severe flare ups since I first got sick, but anytime I'm chronically stressed out I know that that metastasizes and ulcers in my colon So meditation is important prayer is important sleep is important Like we over I think I sometimes maybe over index on nutrition because it is such a big lever to pull But there's all these other things that are in congruency with the, with the health journey.

Like, that's something that Kayla Peterson talked about, where it's like the lion diet worked super well for her, but then she realized that there could have been other things with like mold toxicity. There were all these other things that she needed to pull on to get herself into optimal health. It wasn't just nutrition.

Right. No, and I saw that with mold as well for me with asthma when I was younger. It's a wild thing when you don't know that it's in the house or you don't, it's, it's, it can, it can wreak absolute havoc on your body. But I think the reason I, I, I pull at nutrition too as being such a big lever is it's also not just the nutrition you're giving, but it's also what level of inflammation it's putting on your body.

And that's why I think nutrition [00:37:00] is so much more than just food. If it can inflame the insides of the body, everything will fall apart. You will become radically foggy. Nothing will digest properly. You're not going to absorb. You just, you feel like a shell of a human being. And that's what I'm trying to get others to understand is that if you just stop drinking Coke and pouring battery acid into your body, it would be amazing.

I mean, everybody knows a Coke will dissolve a nail. We, we're giving it to kids. Every day. Every day. So long. And we're giving them these processed foods instead of making things just accessible. Like, allowing for a protein smoothie to be in a school instead of saying, maybe we're not going to have chicken nuggets today, which we know aren't even chicken.

So this, this, the, the diet to me feels like is the biggest catalyst. Stress is a massive one that's, I think, super overlooked. Because that, it's not something you can see. It's just something the body takes on. Yes. And it absorbs in this weird way. But for [00:38:00] children, like people, the first thing they'll point to, like they pointed to with my son a couple weeks ago was like, we think it's diet related what's going on.

And I was like, no it's not. And then they're like, well we think you could be constipated. We're like, no, we did x ray. No it's not. Um, and then they're like, well how's his stress? And we're like, it's really good. The kid meditates and does breath work. Like, what are you talking about? But. A lot of people miss that step.

Children are growing up without a tool. They don't know how to emotionally regulate. And then they have parents around them that don't know how to emotionally regulate either. They're not learning any sort of pattern that they can take with them and, you know, not be like that. So stress is just built into these children.

Um, Abigail, I think Schreier has a new book out. She was on Rogan talking about it. It's called Bad Therapy. Like why our children are growing up. And it talks about stress in the home. And when you are a person who is constantly listening to the news, is surrounded by others that are struggling with the world.

You're, you're deep into climate change, and [00:39:00] deep into elections, and deep into all of these things, and COVID, and masks, and all of it. You create a stressful environment, and people don't realize that your children absorb that. That's why you said your dad didn't say much, because you don't teach by talking, you teach by doing.

So you didn't need to say anything. Do the right thing, the right things follow. So, for stress, you meditate, you prayer, you work in prayer. Physical fitness, huge component, we understand it's what, two times more effective than antidepressant over a long period of time. What else do we got? There's got to be more in the toolbox here.

There's got to be something else going on. Because you guys seem pretty I mean you seem mellow. Too chill. I think it's also. And I know you're not smoking weed so like What are we missing kids? I think when I I also Will reflect back on The biggest losses or the things that cost me the most mental stress and I had this realization it was [00:40:00] actually at some point this year not super long ago when I realized like Every time I thought that the world was blowing up it ended up resulting in something that was really positive And I think the last year It's like you kind of grow in proportion of the responsibility that you take on.

Okay. So I think there have been so many moments the last year where Harry and I thought everything was blowing up and every single time it either worked out and if it didn't work out, it led to something better that I think we kind of have this, this mindset of like, there's no need for it to be doom and gloom because the outcome is not going to be doom and gloom.

It's going to work out exactly the way that it's supposed to. So I don't know how you would, integrate that into part of your daily practice, but it's something that I've just cultivated where the problems that I think are bad are never really as good or as bad as they seem. They will just work out the way that it's supposed to.

Um, so I don't know if that's helpful. Well, I think, I think gratitude, you can't have anxiety and gratitude at the same time. So, like, I think when you're able to start to, when you start to feel anxious, going into gratitude right away is one of the best things you can do. [00:41:00] It's, it's such an effective tool.

It's magic. Yeah. Yeah. It literally is like, if you, I forget, I think Elliot Hulse said this, whenever he feels himself having anxious thoughts, he will immediately just start to do something for someone else. Yes. Where he'll like, Fold the clothes for his wife or do something for his kids. Like he doesn't allow himself to sit in that negative state.

He just chooses to serve others because like number one, it helps other people feel amazing, but there's also this selfish benefit of like, you will also feel amazing as a part of doing something nice for someone else too. So if I, I know for me, if I'm on my phone, if I'm eating like shit, if I'm horizontal in my bed, that's when the negative thoughts are going to creep in.

So if I can just counterbalance that with doing something good for someone else, Going for a walk or a run or exercise or go get coffee with someone I care about like it's almost like you can't let the It's almost you outlast the anxiety or depression. I can't catch you. Yeah, I mean, yeah There's definitely chemical imbalances to depression and like food factors and taking action and there's, there's, [00:42:00] that's, depression is, I, I would argue is separate from anxiety.

I think anxiety, we, you know, it's, it's, it's like that old saying, when you're living too far in the future, you're living in an anxious state. When you're living too far, you're living in the depressant and when you're living in the present, you're always. Yeah. Yeah, you know what's also amazing is when you do the shit that you're supposed to do the anxiety goes away Isn't that amazing when you just take action on your life?

How much better you feel? Yeah, you guys literally just hit on all the things I was thinking

And then you talked about just like, you know being in the present moment I sat there a really interesting conversation. It was a south by southwest event last week And it was this lady ceos high performers and she's talking about this framework just called the window You And on the upper side of the window, you're anxious, overthinking, like having disparate thinking.

And on the bottom part of the window, you're kind of like in this depressive state, slowing down. But the window is when you're just like, in the moment, flow state, feeling [00:43:00] good, present. And I've been thinking about it ever since, because I do think it's that place where if you're operating from the present moment, You don't have those thoughts that are pulling you out of it.

You're not Slowing down and feeling depressed and you do have a sense of gratitude. You're here you're Able to appreciate the company that you're with what you're doing what you're working on whether it's hard whether it's not going your way At least you're here present doing it and it's so easy to get pulled into the virtual vortex of your phone Start scrolling and have you know disparate thinking and be anxious.

But yeah, just like that Presence and slowing down. And I think that is like a thing that you need to like teach effectively teach yourself, but it's a muscle. Yeah, it's a muscle, right? It's like that that new what they call it. They're calling it like the God muscle in the brain right now. Yeah. Yeah. It's like when you do hard things, you grow the muscle, but it is they figured out you don't use it.

You lose it. Yes. Atrophy. Yes. So you have to do hard things. Yeah, I think it's the [00:44:00] smallest in obese people. Right. Some type of singular cortex. You don't use it. Hugh Rubin talked about that with noggins, it was, it was so good. Yeah, I'm not even going to try to go into that episode, that's a, yeah, no thanks.

Um. But for me, I don't know, I think this is, this is pretty basic, but I have, like, for me, I just love having my, like, weekly to do list for all the, all the different buckets of my life. And that makes me feel good being able to see everything on one page. Meet Mafia, Noble, personal stuff, like do my personal finances, get my car washed, get my beard trimmed, like just all the things that I need to, it just feels so good having it on one page.

So then you can just see the things that you need to do and then check it off. And then another helpful writing exercise is sometimes I'll literally just sit pen to paper and I will write about the specific thing that's giving me anxiety. Why is it giving me anxiety? And then if I had a gun to my head, how would I get myself out of this situation?

And you force yourself to create a solution and then you're just, it's fear setting. You're like, okay, if this, if it came to it, I can pull myself out of this situation. If I'm worried [00:45:00] about money, here are the things that I could practically do to take my own power back and control this situation. Well, cause fear is the thing that stops anyone from living life.

It's, it kills more dreams, more hope, more businesses, more anything, just because people allow fear to control their lives. And it blows my mind. I get it. I'm terrified of a lot of things. But you just have to do them and realize it's not that bad. Yeah. It's really not. Because once you, once you do it once, right?

It's once you do it once. I did this with Jack when we took him into the cold water in the ocean. He said he wanted to do it for weeks. I'll go swimming in the ocean with my yubame in the winter. I'll go, I'll go, I'll go. Cool. Alright, we'll go. Made of fire. You're gonna go? Yeah, I'm gonna go. Got his little half wet suit on.

I'm gonna go, I'm gonna go. I said, okay, I'm gonna go first, okay? Is that cool with you? And he goes, okay. So I went out, did my thing, sat out there for a little while, and then I came back in. And he goes, Mommy, are you cold? I said, Yeah, but it's okay, I'm fine, see? He goes, But you're really red. I said, Yeah, it's not a big deal, we have the fire going, it's all good, bud.

And he goes, Okay. I think I'm gonna do it. And I was like, Are we [00:46:00] thinking or are we doing? He goes, I think so. And I went to go and he goes, No, I don't, I don't know. I don't think I can. I said, Don't you start with me. You said you were gonna do it. So we're gonna do it. No, I don't know if I can do it. No, let's move.

So we would just, we would start a mantra. And so what I've started to do with people is that when you get to the thing that you're most fearful of, or you get to the thing that you're just like, there's no way I can do it, you just start talking out loud, I got this, I've got this, I've got this, and I will show you after the video of him doing it.

He went into the ocean for over six minutes. He's seven, and it's winter, and he wanted to get to a rock. But you can hear him, even though the train's going by, and I, I made, you couldn't, I don't let people see his face on social media, so you can hear him when he's walking back. I got this, I got this, I got this, but it got him through it.

Because it's just sometimes you need to hear the words, because we are the stories we tell ourselves. And if we tell ourselves we're going to be fearful, if we're, it's going to be hard, it's going to be difficult, it's [00:47:00] going to be this, it's going to be, then it's going to be exactly that. Change the narrative.

Yeah. You're in control here, people. Yeah. Yeah. And that's what's so fun about you two. You've changed the narrative. And you're continuing to change the narrative. And the words you're speaking about food and health and diet and how you've come to where you are Because you're two normal guys that went to college and played baseball.

And I don't mean that to, like, degrade it. I'm saying you are the American dream. You are the American story. You guys are like the thing that you look back and they write, like, the book on. They're like, I met him when I was playing baseball at school and we just looked at each other and said, why not?

Like, you are the American fucking dream. And you're living it each day, but you're not looking to a thing and not appreciating along the way. It is the journey, it is never the [00:48:00] destination. That is cheesy, but it is the most clear, most honest saying. It is not, it is not the destination. Yeah. It is 100 percent every step along the way.

Totally. I think that was one of the, that was one of the things that, We would think about a lot just seeing people who have had success and then they like sell their business or do whatever and then they're still not happy and it's like, well, did they even enjoy the process of getting there? And probably not.

Yeah, I just, I think the moments that you can like future self is going to future Harry is going to love like what we were doing right now because it was like, those are the moments that created us and defined. And. The types of people that we were. Mm-Hmm. . I think that ultimately that's the best thing about entrepreneurship.

It's like, it's just this sharp knife's edge that's just creating this person that you ultimately end up wanting, wanting to be. Right. I, I love That's so good. Mm-Hmm. I think that's like the best way to end that. I think that's [00:49:00] fantastic, man. Okay. Well. Where can people support you? How do they help you?

How do they uplift what you're doing? And because truly you are changing perspective and you are changing the world. So I am, I am grateful as a listener, as a participant in your products and what you do and who you are. I'm just, I'm just living gratitude in these moments, man. So we're, we're mutually grateful too.

And you know, there's a lot like we talked about, you know, when you're building anything, there's a lot of ups and downs, but The peace in the connection after conversations like this are what remind you that Everything is worth it, right? Like the friendship that we have and I think that's a good thing for people is like When you use social media the right way It allows you to connect with the people that you should most connect with too, right?

And don't just let that relationship sit online Even like, you know if someone is you connect with someone in your city or you're going to be passing through and there's someone you follow or you've been dming like Go get coffee with them. Go do something like go turn those social media relationships into [00:50:00] real relationships Some of our best friends that we've met were literally on twitter or on instagram or having conversations like this Like the three of us are an amazing example of that, too Yeah, we are.

Yeah, which is such a which is such a beautiful thing if you use these apps the right way There's so much opportunity like all three of our businesses were built on Us just creating something putting it onto the internet like look at you like book Movie Jewelry company all the other things all was a vision in your head that you use social media the right way and turn it into Reality like because that's why that your message is so relatable because you're like I know what it feels like to not like the person I saw in the mirror and I also know the feeling of Doing the difficult thing like Jack jumping in the ocean and feeling so proud of yourself at the end of the day, too Like that's what life and everything that we're doing is about but I think for us it comes down to You 86 percent of podcasts are still spread by word of mouth.

So if someone could just listen to an episode of the Meat Mafia podcast and if they felt compelled to share it with one other friend or person. That would mean so much to us too, [00:51:00] so Meet Mafia Podcast, it's on Spotify, Apple Podcasts. Um, my Twitter handle is Meet Mafia Brett, Harry's is Meet Mafia Harry.

I love it so much, by the way. I love it when I type it and it's just like, it's so obvious. Meet Mafia Kelsey. Yeah, that's like, hey, we better watch out. I fly down quite often. You don't make, don't make promises. Do you want to be part of the mafia? Don't. She's mafia. Don't. She's Yeah, I'm just like the violent side.

Yeah, yeah, yeah. Y'all are like the need some I know, you're the arm. You're the We need some violence. Yeah, I'm the reach. I'm the Yeah. We need a little bit more weight behind the mafia with, you know, the harm that we can inflict. So, we might have to We know you have You can kick our asses for sure. I'm working on a knife.

I need a knife sponsor in the worst kind of way. Oh, I'm telling you. No, but for real, so everything's MeMafia on your Twitters, but how do they support Noble? How do they get a hold of this stuff? Because it's been a game changer. And I love that you said Noble Kids. Like, is that a page you're doing? We need to.

No. How is that? Not, like, cause I could see like a Noble [00:52:00] Kids where it's like, there's a ton of homesteader families. There's a ton of people that some children don't like. Children, I do find some children don't like the taste or the texture. Like, Jack doesn't like bloody steak. Jack will eat a well done steak though.

Yeah. Right? So it's like, sometimes it's about just getting it into their bodies to allow them to develop. So, why not Noble Kids? I mean, where it's just a whole page of, like, free runge, barefoot babies and protein shakes. I think we're gonna have to create that handle, like, now. I'm surprised you, I'm genuinely, I thought you said it because you had it.

You're an ideas woman. I think you gave us some ideas the first time we came on the podcast, too. I remember that. Food for thought. Food for thought. We named our newsletter Food for Thought. No, you didn't! Yeah, totally. What? 100%. We took it right from this room and took it magic. I'm so here for now. You got to know all the kids.

That's why podcasts and conversations like this are so effective because you just. Have new insights and there's just serendipity that come from things like this. It's not serendipity. It's exactly how it should be right in the moment that it should be. [00:53:00] That's just how it works. You gotta have faith, son.

Yeah. Yeah. But noble, noble origins. com, literally chocolate protein, vanilla protein. There's a, there's organs powder as well too. Um, kind of like a nutrient super boost that you can throw into your smoothies. But yeah, NobleOrigins. com, and it should ship and deliver within like two business days. Yeah, it's really quick.

It is really quick, and it's within the U. S., right? Within the U. S., and we ship international, too. Okay, perfect. Yeah, I just shipped my P. O. box, so it was quick. So, I was, I was, I was happy with the service. I was happy with the quality. It showed up in its nice, light bag. We gotta send you more. Nah, it's good, man.

Chocolate? It's good. I fucking love the chocolate. Cause you know what I do? Chocolate's better. I don't like, I don't like, uh, I I don't like a lot of, I don't like smoothies very much. I don't know, and I don't like, uh, processed. Somebody gave me some stuff from a major company, I won't say the name, but it was like, it just tasted processed.

Yes. I didn't really like it. Um, so what, I make the same smoothie every day. I'm a creature of habit, in a way. It's bad. Uh, when it comes to diet, it's, uh, I'll take a scoop of protein, and then I'll do a banana, which I don't like in real life, but I'll eat in a [00:54:00] smoothie. And then, I take a little bit of Oat milk, and then I take a big scoop of crunchy peanut butter, and I put that thing in, and that is my jam for lunch every day, if I don't have my eggs and turkey bacon, which I troll people with.

I make sandwiches out of the turkey bacon, with the egg in the inside. Oh, that sounds insane. That's how to do it. I know. Avoid the bread. But that's how you use the smoothie the right way. For me, if I don't have good quality food in the house, I'm gonna be so more likely to just eat something shitty that's outside, right?

So it's like you have to you have to actually prepare for this stuff So that's what's great about noble like you're doing where if you don't have time to make the eggs and the bacon At least I can get a super nutrient dense smoothie that tastes really good That's gonna give me what I need so I can fight off the cravings for the bullshit Yeah, and that's what happens right that two three o'clock.

I'm like almost like a British person Person where I have to have tea time. Yep. So for me, what's really, I don't, you don't, stop it. I have tea, it's decaf, I have at three o'clock like clockwork. It's decaf, so it's fine. But I, I have my tea and I don't crave a cookie or like a biscuit with it now. I just have the [00:55:00] smoothie and then I have the tea.

And then I go about my life with just the tea as it is. And it is, it's a rough, dude, that's rough. I grew up in a tea, the word tea, tea time with my husband is written in our vows. Thanks. I think I'm kidding. You broke your vows? I will show you. Or not. Yeah, we wrote, no, I've never, I never, no, we no, no, we don't break vows to each other.

But you guys have the, do you have the biscuit and the cookie? We don't have, we just have tea. I like it. And his new thing is like, Yeah. Yeah. He's like, I don't want tea all the time, and I said, well, it's in your vows, son. So now he drinks this other tea that's really good for liver. Uh, what's it called? It is like a white thistle or something.

It doesn't taste like anything, but it's like really good for liver detox because for some reason his liver enzymes have just always been, I don't know, it's TBI related stuff, but like, just, yeah. So that brings it down, lowers it out, helps it. So we still have tea, but it's, It's not the way I want it, but whatever we're having tea.

Yeah, I digress. It's it's been amazing guys I'm [00:56:00] i'm very grateful for the opportunity and i'm really grateful you guys found each other because I think it Seems like it has just been magic in a bottle and I know it's going to be growing I know you're going to have so many more whether it's kids products and vitamins and other things and just really I think the thing that I love so much about you two is whatever you do, it's quality.

It's not quantity. It's quality. And we don't have enough of that. And I say this all the time and people hate it, but the truth is, everybody has a podcast. Not everybody should have a podcast. And the people that stand out. In the, in the loud noise are people like you, people with quality content that matter, that are changing lives, that are healing lives, that are giving people tools.

And so I'm grateful, I know my listeners are going to be thrilled to hear this episode. And I will make sure to put everything in the show notes where they can follow you all, where they can get Noble, how they can support you and meet Mafia. And ultimately, I can't wait to come back and do it again, guys.

Let's do it. I'm already ready. Thank you guys. Appreciate it, Kelsey. Thank you guys so much.