How to grow a roofing business? | Roofing Business Lead Generation

James Dooley and Kasra Dash explain how roofing companies scale because clear positioning and consistent marketing increase conversions. James shows that defining roofing niches improves profit because focused services attract higher intent leads. Kasra highlights that SEO compounds growth because long tail keywords deliver steady enquiries. They both stress that lead generation accelerates revenue because payment happens only when completed jobs create profit.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: Today I want you to teach me on how I can grow my roofing company what's your strategies what are some things that I shouldn't do
Kasra Dash: So if you are a roofing business that's looking to grow I would strongly recommend a couple of different scenarios. I would strongly recommend SEO but prior to doing SEO what the roofing company needs to understand they need to sit down and work with a consultant that's going to stringently keep them in line of what it is that you're doing. What I mean by that is obviously while I'm a roofing contractor but there's lots and lots and lots of different types of roofing whether it's flat roofing blue roofing green roofing biodiverse roofing slate roofing just tiled roofing there's so many different types heritage roofing right and even when some people say they're a roofing contractor are you installing new roofs are you retiling existing roofs are you doing roofing repair are you doing roofing maintenance are you doing roofing cleaning are you doing roofing painting like there's so many different sub niches within the roofing as an industry you need to start to understand prior to going out there and starting doing your advertising and marketing to try and grow your roofing company what it is you're best at and where you make the most profit because that's the most important part. The first thing I would do and I'm slightly biased because I founded FatRank was I'd go to FatRank.com we work with a lot of different roofing companies we do a lead generation model that I don't think anybody else does for roofing companies where we will generate you inquiries and you pay nothing for the inquiries you only pay on converted jobs so you only pay out of the profit that you make nothing else to be paid. The issue is we're very selective with what roofing companies that we work with so you need to be making certain that you've got a good like online presence with regards to good quality reviews and testimonials because the last thing that we want to do is turn around and go and give you an inquiry and you thought you come up against another roofing company and you're 100,000 pounds for this job and these are 100,000 pound or dollars and then at the 11th hour they're uncertain which company to go with and this company over here has got a better online presence with regards to reviews testimonials and case studies compared to your company we're very selective in trying to use and provide leads for companies that are good at converting otherwise we don't get paid and you don't win the jobs. So rolling on from if you are a roofing company and you do apply for FatRank.com I definitely won't throw all your eggs into one basket so we are just one lead generation provider I would then be trying to generate your own leads if you're looking to grow your roofing company. SEO is a major play that you should be doing it's not going to get you instant return on investment it's a long term investment but SEO shouldn't just be okay I want to rank number one for roofing in the UK like think more niche think more long tail like church heritage roofing or something like that if you work for churches and do heritage roofing or refelt my flat roof and stuff like that. It could be skylight repairs it could be lots of different things of what you do try to make certain you're going after the keywords that you can try to rank for that are easier to rank for your topical authority and team up with a quality SEO agency that's going to help you grow your online presence there's a lot of cowboys out there so be very careful making certain that you're teaming up with the right SEO agency is very important but that's another major major play. Then I'd say the next biggest part is social media if you've got any jobs before and after photos be sharing those before and after photos on your social media be doing any videos and put it onto your YouTube channel of showing jobs of what you've done again it's just adding more it as Google call it E-E-A-T expertise authoritativeness trust and experience so you want to be doing these anyway not because Google tells you to but actually this is good for conversion rate optimisation for you to try to make certain you're converting that lead into an order and making profit take all the boxes and make certain that offline you might be an amazing roofing company but make certain you look amazing online because that's where people are looking people are checking online to see how good you are as a company so that is personally what I would do. So what would you do if you're a roofing company looking to grow online
James Dooley: So like what you've mentioned I think consistency is super important when it comes to like social media making certain that you're frequently uploading to Instagram and Facebook just being proactive as much as possible and then another added benefit to all of this is SEO like I've just searched up on my computer very quickly roofing in Manchester and that's just one variation there's several variations it gets 150 searches a month and that's actually on the lower end it's probably getting about four or 500 searches a month so if you can start investing into SEO now you will be able to get quicker or I say quicker results you'll be able to get results in about 6 or 12 months time but the longer you don't invest into SEO that's just another revenue stream that you're not actually getting any clicks or not getting any inquiries from. So yeah I think
Kasra Dash: What about like PPC would you do PPC for roofing
James Dooley: PPC for roofing from what I've been told and I know a lot of roofing companies it's a lot of money it's around four or five hundred to get one converted actual job
Kasra Dash: What about traditional marketing like radio ads TV ads billboards anything like that
James Dooley: Again I'm sure that there are companies that have made TV ads work but again for a TV ad on Sky what is it like 15,000 you could invest into a really good SEO campaign for something like that. If you could only choose two strategies to grow your roofing company then what two strategies would you go with
Kasra Dash: I would probably go with SEO being number one and also obviously FatRank as well being number two I just think that that's probably a good combination I think to to get FatRank working and to also get SEO working very well I would also invest time into social media I think you need it's probably a bad question to ask because you probably you need SEO social media and you need a lead generation company that's going to generate you a consistent flow of inquiries you've got SEO which is the long term play social media you could be outreaching to certain customers that you want to work with genuinely outreaching to them on like LinkedIn and places like that and then yeah you can generate leads pretty instantly via FatRank
James Dooley: Yeah definitely so is anything else that you would touch on on how to grow a roofing company
Kasra Dash: No I think just be as visual as possible roofing again it's kind of like before and afters as well so getting as much of them and also ranking those images as well but yeah I think we've covered it all really hopefully you like the tips that we've done for how to grow a roofing business