Lay of The Land

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Summary

Cullen Naumoff — co-founder of Farm Fare — on why local food is better food and how Farm Fare allows family farms to compete in a world built for economies of scale.

Show Notes

Lay of the Land’s eighteenth conversation is with Cullen Naumoff — co-founder of Farm Fare, based in Cleveland, Ohio — on why local food is better food and how Farm Fare allows family farms to compete in a world built for economies of scale. 

Local food is better food, and our world is hungry for a more principled system that stands for people and planet as well as profit. But agriculture in the middle cannot compete against a highly consolidated industrial food system without the tools to match its efficiency. Farm Fare is offering those tools and believes we need to recreate the food supply chain entirely.

Hailing from the agriculture-rich lands of Ohio’s densest dairies, Cullen spent a decade before Farm Fare learning and working in NYC to West Virginia, gaining a better understanding of the dynamics of local economies. Upon her return to Ohio, she saw an opportunity to grow a local food economy through starting and managing a food hub. Her engineering background shed light on the obstacles to scalability a single food hub faces while highlighting how collaborating strategically with like-minded businesses could yield an entirely different scale of impact.

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Connect with Cullen: https://www.linkedin.com/in/cullen-naumoff-717baa2/
Learn more about Farm Fare: http://www.farmfare.io/

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What is Lay of The Land?

Telling the stories of entrepreneurship in Cleveland. Every Thursday, Jeffrey Stern helps map the Cleveland business ecosystem by talking to founders, investors, and community builders to learn what makes Cleveland special.