Subscribe
Share
Share
Embed
/RealEstate is a bi-weekly podcast where we chat with agents and experts in the real estate space to find out what strategies are working for them, what tools are powering their business, and how they are maneuvering shifts in the industry. Join host and marketing aficionado Chris Whitling as he uncovers the tips, tricks, and tech ambitious agents can use to take their businesses to the next level.
00:00:00:10 - 00:00:16:23
Unknown
But I don't think anyone actually navigates to my home page. You know, like they're on Google and they type in that long lat long search and then they navigate to that page and they never probably ever go to the home page, let alone read all the stuff I wrote about Orange County. Like, I don't think it happens.
00:00:16:23 - 00:00:27:21
00:00:27:21 - 00:00:51:11
Unknown
Hello and welcome to Forward Slash Real Estate. I'm Chris Whitling the VP of Marketing at Real Geeks, and I am excited about today's episode. I always say that, but we're talking about one of my favorite topics. We're talking about SEO and generating traffic. You know, with an OG here. So our guest today is Eric Engelbert. And, Eric, if you want to just give us, a little introduction on who you are and what you've been doing.
00:00:51:13 - 00:01:12:11
Unknown
Yeah. So, first of all, I'm a regular dude. I didn't go to college for tech or computers. I'm learning on the fly. I've had my websites for almost nine years. Website OC Real Estate Inc.com for almost nine years, and I started just pecking away at the computer, learning as I go. Using as much resources as I could.
00:01:12:13 - 00:01:27:22
Unknown
Jesse Beaudoin from college, Simcoe was a big resource. A lot of people in the industry know him, and and, he's a personal friend of mine. So I did use him quite a bit. And then like three months into it, four months into it, I realized, like, I did everything incorrectly. I had to go back through and read to everything.
00:01:27:22 - 00:01:53:00
Unknown
Like I'm literally learning on the fly. And yeah, and one thing I like, I'm probably not going to drop any major, like bombs on you guys of like, oh, this is going to help me so much. Like, I can be great tomorrow. Like the one thing that's helped me get to where I am and we'll see how how well I'm doing, how my side is doing is just continually working on my site, updating pages, adding pages, building all that content that I think right there.
00:01:53:01 - 00:02:11:00
Unknown
That's an awesome tip. Well, like we're 30s in and, yeah, I mean, it's always about that continuous improvement. Yeah. I mean, there's just no, there's no secret sauce. I mean, I'm a golfer. People are like, oh, give me a tip. I'm like, okay, here's a tip. Work hard at it. For 20 years I love it. Yeah. And this is the same thing.
00:02:11:00 - 00:02:32:03
Unknown
There's no like there's no secret sauce. You just have to work hard at it. And you know, know what you're doing to. That helps. But. Well, let's get into some of the like the SEO stuff. So you said you built you like when did you start building your website? Nine years ago. Yeah, nine years ago. 27 are like the first, you know, 20.
00:02:32:04 - 00:02:52:12
Unknown
Was that a real geek site? Yeah. Real geeks. I just started Real Geeks and stay with Real Geeks. Luckily, there's lots of bells and whistles and new shiny stuff, and I'm, like, considered changing a whole bunch of times. Not a whole bunch, but a few times. And I'm so glad I never changed. I'm just so happy I never changed because all these other sites that are so much more expensive.
00:02:52:12 - 00:03:10:01
Unknown
I mean, I'm just glad I never changed. I think that helped my domain authority. It helped my site. Yeah, absolutely. Well, I mean, like having a domain name that's been registered for a really long time, like a lot of the SEOs now will say something like, you know, you can register a domain name. It'll be a little bit before Google even wants to acknowledge that you exist.
00:03:10:03 - 00:03:28:21
Unknown
And there's some there's some ways around it, but like just that long term domain authority is is great. But like, if you don't mind, you like you want to give people an indication of like how much traffic or how much lead volume you're getting off, like your different traffic channels. Let me share a screen. Can I do that?
00:03:28:22 - 00:04:11:06
Unknown
Oh, okay. This is actually just one page of my many pages, but this is the most like high performing page that I have. It's Orange County housing report. Yep. Can't really see it there, but Orange County housing report. You can see like people type in Orange County housing market. These are the impressions and the clicks I get Orange County, if anyone's listening to this, what we're looking at is we're looking at Google Search Console and we're seeing the specific queries that you're ranking for, which are Orange County housing, Orange County housing market, Orange County housing inventory.
00:04:11:11 - 00:04:35:09
Unknown
Like this is awesome. You know, that's not even long tail. I would say that's like prime here. I'll just like buzz through a couple others because there's some big like housing market. I mean, I'm ranking like I mean just getting these impressions. Even housing market in Orange County. Orange County housing Market Forecast 2025. These are good impressions. Orange County real estate, like Zillow, spends probably 20 grand a month to rank for this.
00:04:35:11 - 00:04:58:01
Unknown
Yeah, I'm not spending anything. And if you type in right now, like on Google, if you type in Orange County Housing Report, which is the actual page, typically number one, sometimes I go back and forth with Redfin, but now with Redfin being bought out by rocket, Redfin actually dropped, down to like the fifth or sixth spot, but it's me.
00:04:58:01 - 00:05:20:00
Unknown
Then it's like the Orange County, like realtors, they're not selling houses. So it's like I'm like one of the only, you know, then Zillow's up there and these all these other billion dollar companies are up there, but I'm up there and that's where I get most of my traffic from that site. That one page. That's awesome. Well, and the interesting thing here is, you know.
00:05:20:02 - 00:05:45:00
Unknown
Yeah, I was looking at like your click through rate, it's like 0.7 percent, you know, that's you know, considering the competitiveness of these keywords, like that's, that's solid. So yeah. Average average. So it was some of the other things we're looking at here on the screen. Our total impression count, number of clicks over the last three months, you know, so 208,000 impressions over the last three months, like awesome.
00:05:45:00 - 00:06:09:16
Unknown
Absolutely awesome. And then average position of 16.6. Now that's that's across all of the terms in this report. So your average position like even for things that you don't rank well on still puts you like just below page one. So yeah, again like solid solid numbers okay. So this is probably the most important thing here. I don't even really know how any of this ranks.
00:06:09:16 - 00:06:33:05
Unknown
I'll tell you one thing. I wish that blue line was three times higher, but, you know, like, I can't. Yeah, I can't really explain what all this means exactly. But what I can tell you is that this page, which I could share, that screen to actually just real quick, I mean, I'm sure everything people love it when, when you share.
00:06:33:05 - 00:06:56:19
Unknown
So anyways, I write this housing report every week and it's been like, I've been doing it for years, like maybe five years or so. And it started out really terrible. And like, I wanted to make it look super nice on there. And then I found out like, oh, it looks great, but Google can't crawl that. So then, I mean, it's just it's really like improved over time.
00:06:56:19 - 00:07:16:05
Unknown
And there was a time where I was doing videos about the housing market because I was like, oh, video, video, video, video. And then of course I wanted that to look a certain way. So I spent a whole day doing a video, which was it was just too much. You can like if you're watching, you know, you could go to or like OC real estate.
00:07:16:05 - 00:07:42:21
Unknown
Well, let's see if I can share this thing. Share this tab. Oh, here we go. That's easy. Goodness. Okay. So this is it. You can see the the oh look you can't actually see it up there. It's Orange County housing report. We'll have links in the bio. So anyone that's, like trying to follow along, like, if you're on Apple Podcasts will be in the show notes or if you're watching this on Google or sorry, YouTube, then in the description there'll be links.
00:07:42:21 - 00:08:03:17
Unknown
But if you're on YouTube, then you're seeing this right now anyways, it's certainly evolved. So I mean but this is the one from last Monday. I have to write my one today too. So it comes out every Monday. And you know, I just write one, Market trends section about what's happening in Orange County. And then I try and write something, you know, compared to what's happening in the entire country, too.
00:08:03:17 - 00:08:28:15
Unknown
I talk about different areas, and I think personally that that's good because there's so much like bad information out there and people are talking about the real estate market and they're looking at a national view. But where I live in Orange County, like things are very different here than what's happening nationally. Like for example, not that you guys care about this, but like for example, nationally, like the average days on market on a national level is 107 days.
00:08:28:17 - 00:08:55:18
Unknown
But the average days on market in Orange County, let's just go look, last week, my days on market 60. So I mean that's very different too. So basically I made these kind of tables which weren't as pretty as the other ones that I had. But Google can really read this data and they love seeing fresh, new updated data every week.
00:08:55:18 - 00:09:14:11
Unknown
Like if someone types in, you know, I think that was one of the queries, you know, like, what was one of the queries, but specifically a, data point from this like days on market in Orange County or something? Oh wait, Google loves the structured data. And so like, you know, this is great for like those little answer boxes and stuff like that.
00:09:14:11 - 00:09:34:19
Unknown
It's awesome. Yeah. And then I'll write a little I do, I'll write a little, paragraph about each section. And now, by the way, that I've been doing this for so long as evolved into this, I can do this in about two hours. So I spend about two hours a day writing the report. The other thing I've done is I just keep adding them on here.
00:09:34:19 - 00:09:51:21
Unknown
So this was the week before. So now I have historical reports on here. So is it two hours a day or two hours a week? How often do you do this? It's two hours. It takes you two hours to write the report. I do it one time a week. Gotcha. So it's just one time a week, two hours every Monday.
00:09:51:23 - 00:10:13:15
Unknown
And, you know, so it got like, here's some of my other grids like that. Google didn't like that for some reason. There was another one that I made that I thought was nice at Google that how are you? How are you determining whether or not Google liked, you know, one grid over the other grid? What's your what's your decision criteria in there?
00:10:13:15 - 00:10:35:19
Unknown
What data are you looking at? Well, first of all, I had an image of a grid because I thought it looked nicer. And so then I was like, wait. Then I found out from somebody online or in some like, you know, Facebook group or whatever that Google like, obviously can't read the image. Yep. So then I was like, okay, now I need to make a grid.
00:10:35:21 - 00:10:58:17
Unknown
So then I just kept trying to build, I think I had a conversation with ChatGPT about building a table that was most like readable for for these search engines that could crawl it easier. Yeah. And so ChatGPT helped me build it. And there is a point, like I had to make this, I had to add this link for like, more reports.
00:10:58:19 - 00:11:27:11
Unknown
So like this is 2024 because my Real Geek site couldn't handle me uploading new reports, so I had to separate it. So now this one goes. And I deleted a whole bunch of videos out here. So here's are my images. Like this is an image. I thought it looked cool or whatever, but it's terrible. Well, yeah. I mean something to try might be do the housing report and then like you change the title.
00:11:27:11 - 00:11:56:17
Unknown
So it's like housing reports for 2025 or housing reports for August 2025. So like the title has some recency in it. And then maybe move the older reports to a different page. And I'm just kind of brainstorming here, to keep going on like the the good vibes that you've already got going on. Yeah. So another thing that's I met this guy who works at Google just online and didn't meet him in person, but he does work for Google, and he said that this page is like, it's like a super blog or something.
00:11:56:19 - 00:12:12:02
Unknown
He I don't remember the exact word that he said, but he was like, it's like a super blog, you know? So having all this data on one page is like this giant blog about Orange County real estate. And it's it's like, great because I was trying to do, you know, trying to get my build my blog up too.
00:12:12:05 - 00:12:27:15
Unknown
And so I was putting like some of this sometimes I would post this on a blog, you know, I try and post it on Facebook, a link to it on something like those are going to compete with each other. So let's just keep it on this super blog here that you're done. And okay, so I guess maybe rewinding a little bit.
00:12:27:15 - 00:12:48:11
Unknown
So you've got the market report that has been just crushing it from an SEO, but I guess, was that an idea that you had nine years ago and you've just been continuously executing on that, or is that a newer idea that you've been iterating on for X amount of time? Yeah, it's a newer idea. Probably started it I think five years ago or so.
00:12:48:13 - 00:13:05:19
Unknown
And then I, you know, I wanted to start with the video stuff too. But again, the video just was not like it didn't work for me. It just didn't work for me time wise and all that other stuff. And, and, so yeah, when I started, like when I started out, the company is called Orange County Real Estate.
00:13:05:19 - 00:13:39:18
Unknown
So I was trying to like encompass all of Orange County. So I started building out city pages and I focused, I started where I lived, and I built out city pages and then neighborhood pages, like, this is part of the kind of the long tail keywords stuff, too. But I one of the sources, one of the resources I use in the beginning was answer the public, and it was free back there in two you could type in like Orange County real estate, and then it would add like what people were typing in from Google or like a house for sale in Costa mesa, like I live in Costa mesa.
00:13:39:18 - 00:14:04:05
Unknown
So I started in Costa mesa. I hammered like a whole bunch of neighborhoods. So and again, I had to redo a lot of that stuff and just just learning on the fly and building and building. But now, like, I'll have a long tail keyword page for like Costa mesa, College Park, single level home, three bed, two pad. Like that's literally a paid.
00:14:04:07 - 00:14:27:19
Unknown
That's that's awesome. And you've built all that out manually. You didn't use, anything like SEO, FastTrack or tools like that. So I use mIRC. Like, I don't know how to pronounce his last name, but he's pretty well known in the real geek sphere, and he hammered out a whole bunch of pages for me. But I, you know, I didn't really love how they were built.
00:14:27:19 - 00:14:55:13
Unknown
And so I've been trying to, like, rebuild them as I go, which I try and do like maybe ten a week update. And I just, you know, seemed like he had somebody overseas, you know, build out all those pages in a fast time. I mean, that is what happened. And they all kind of look the same. And and Google doesn't like that, that they need like some individual content for those pages which is I think you're absolutely right that the way that you're building him out is the gold standard.
00:14:55:15 - 00:15:17:06
Unknown
I think a lot of people get it's the age old dilemma of, you know, speed versus quality. And so, you know, whether it's murder or SEO Fast Track or any of those, like, yeah, you can you can generate a lot really fast. But I think, I guess the thing that I'm impressed with is how long you've stuck with it, because I've talked to a few other people that have employed similar strategies.
00:15:17:06 - 00:15:36:05
Unknown
And it's it's the same kind of like, you know, multi-year dedication to building out content that gets them to this point. Yeah. So, I mean, it's it's been a grind for sure. And I wanted to quit. I didn't want to do it. And I'd maybe go a couple of months and not even touch it. You know, that happens too.
00:15:36:05 - 00:16:05:09
Unknown
But now that I have this report and now that I'm like learning about Search Console more and I can see like, you know, you get a every month I get an email about what pages are ranking, what new queries are coming in. And so I'll go and focus on those pages and make sure I'm like updating those pages that are already ranking that people are that I'm getting clicks from, and then they rank even more and I get more clicks on my real geeks, you know, CRM side.
00:16:05:09 - 00:16:32:04
Unknown
I mean, I think I've had 130 leads in the last 30 days. Those are all organic. I have no paid traffic at the moment. That is amazing. Volume. Do you think about, like targeting what consumers want, or do you think about like trying to play to Google when you're building out long tail keywords, balancing building for Google versus building for the consumer?
00:16:32:04 - 00:17:06:09
Unknown
You have to put the consumer first because they're typing the stuff in. Let me ask a different question. Which is, you know, when people get started in SEO, there's a lot of like, you know, you Google how to do SEO or you're talking to Gemini or whatever, and you're going to get a lot of like SEO 101, you know, and one of those things is, you know, doing a bunch of keyword research and, you know, trying to figure out what keywords are competitive, what keywords are longtail like, did you do any of that, or were you using a different method to try and figure out what to what to target?
00:17:06:10 - 00:17:29:23
Unknown
I did do some of that stuff. I think, you know, with answer. The public, you know, you can learn about those long tail keywords. I definitely did that stuff. But in the beginning, like some of my, like, my city, my main city pages are just like O.C. Real Estate, Lincoln, Newport, Hyphen Beach. Like, you know, that's not great or just Irvine.
00:17:29:23 - 00:17:52:22
Unknown
I mean, I think I've updated some of those to make them like Irvine Real Estate for sale, you know. But, you know, some of them are still just like, like Santa Ana with the hyphen in between Santa and Anna. But, you know, under that I now have like 100 different pages, like Spanish style homes and Santa Ana homes for sale and single level homes for sale in Santa Ana.
00:17:52:22 - 00:18:21:05
Unknown
Price between 800,000 and 900,000. Three bedroom, two bath homes for sale and Santa like. How did you. This is the part that I'm fascinated with where it's like, okay, you start to get a little bit of data, but, you know, then you're spring boarding and so is it. Where's the insight coming from? Is it coming from analytics? You know, Google search Console, a keyword tool, or is it like your experience as a real estate agent, knowing that this is what these people in these areas are, are searching for?
00:18:21:05 - 00:18:50:15
Unknown
In the beginning, I mean, blind, leading the blind, you know? But I did have some help. And the one thing is, like I did do PPC ads, and when I started doing PPC ads, which I think helped rank my site too, because SEO and PPC, in my opinion, work hand in hand. That's important. But when I did PPC ads, you could realize like how much these other companies are spending for things like buy a home in Costa mesa, like, I can't rank for that.
00:18:50:15 - 00:19:12:21
Unknown
Like I can't afford to pay for those ads to rank, you know, on those on that stuff. So that's when I realized, like, man, I need to really get the long tail keywords because they're not doing that, you know? Oh, there was another site, actually, there's another site in Orange County that was every time I type something in to just test like they were on the first page.
00:19:12:23 - 00:19:31:07
Unknown
And so I kind of started copying some of the stuff he was doing too, and like seeing all the long tail, all the long tail URLs that he had. And that was another kind of that all kind of came together over like a year period of learning all these different things. And what was important and how I could rank and beat out Zillow.
00:19:31:07 - 00:19:55:04
Unknown
Like, I know Zillow dominates. I want to I'm not going to beat them. They spend millions, probably a month to rank. So how can I get more granular? Right? That was the word that I need. Keep getting those long tail keywords of like Santa and, single level. You know, I have a page. It's like Ocean view homes under $1 million.
00:19:55:04 - 00:20:17:14
Unknown
Like, Beck has a lot of hits. What would you what advice would you give for someone that is starting down this path? You know, so they're like, I want to employ an SEO strategy. I'm willing to grind it out. Over years and years. You know, I I've got my geography figured out and I've been in the game, the real estate game for a little bit.
00:20:17:19 - 00:20:52:13
Unknown
You know what? But maybe the question is just like, I don't know what content to build, you know, how would you advise them? Start with your neighborhood. Start with your neighborhood. You're you're a real estate agent. You have to know your neighborhood first and foremost. So let's say you live in North Carolina, Raleigh, North Carolina, in Big Block Square, you know, neighborhood like build a build a paved specifically for that, like North Raleigh, North Carolina real estate hyphen.
00:20:52:15 - 00:21:19:09
Unknown
My neighborhood homes for sale in that neighborhood. Now you can just start like then on Unreal Geeks. You can create a polygon search that's just that neighborhood. If it's not already in based on your MLS. Like sometimes MLS doesn't allow like smaller searches like that. You can do a polygon search for specifically that neighborhood, and then you can post all the sold homes and the ones under contract on your page.
00:21:19:09 - 00:21:41:11
Unknown
So now you have a hundred properties. There. The other thing that's great with real geeks too, is like Google searches all those homes every day to like they're crawling and seeing. And like when you put 100 homes on that page, like Google is searching that and seeing that that's new content and like actual like stats, you know, that's good stuff.
00:21:41:11 - 00:22:07:02
Unknown
So I would start there and just work your way out, just work your way out, but be like really focused on your specific area and build like a great page for that area and base your blog on that area and, you know, write blog content too. I mean, I wrote a blog. I mean, I've been writing blogs for probably two years only, and now, like I wrote this one about a golf course that's closing in Irvine.
00:22:07:02 - 00:22:27:11
Unknown
And it just like, like I get so many, I get so much, views off of that one weird blog. It's not even real estate based, but it's in the community and it's something I know about. So it's sort of like a land and expand strategy. It's like you pick the the smallest little area that makes sense near you.
00:22:27:13 - 00:22:44:14
Unknown
You start there and then you basically just start building out. And so it seemed reasonable that it's just like wherever you do the most business would be that spot that you would start. Yeah. For sure. I mean, it takes time. It just it's that's the other thing I said in the beginning. Like, there's no secret sauce. It takes time.
00:22:44:14 - 00:23:00:20
Unknown
You just have to keep pecking away at it and dedicate I mean, if you're starting from scratch, like just go ahead and dedicate a couple hours a day for, you know, the next five years, you know, it's it could be overwhelming. And you're going to learn as you go. You're going to you're just going to learn as you go.
00:23:00:20 - 00:23:34:00
Unknown
But just build a couple pages and then the other thing is, if the page sucks, you can go back and rebuild it. Yeah. Yeah, absolutely. Well talk to me about that. Right. Because I feel like a lot of people get hung up in the, you know, like perfect is the enemy of done, type situation. And so what's your, what's your, feeling on, especially since you're, like, creating a lot of content, you know, that Google is going to hopefully rank and, and put out there like, what's, what's your feelings on like quality level?
00:23:34:02 - 00:23:57:12
Unknown
I mean, when I started, I didn't think my quality was good at all compared to what I know now. And I might have thought it was good. But what I know now, like I don't necessarily think it was good. And and that's because, you know, one thing about writing this housing report, like I've learned, like I probably know about the housing market in Orange County, like, I mean, I'm in the top 1% of all realtors just for knowledge based on the housing market.
00:23:57:12 - 00:24:15:10
Unknown
Like, I don't think anyone knows even what the average days on market was last week, you know, and then the median days or what's the difference between so like just building all these pages and doing all the stuff, it just helps your it's going to help your business. If you're building a page about your neighborhood, like you're going to learn, oh, this house sold, you know, a year ago for that.
00:24:15:10 - 00:24:38:09
Unknown
And I mean, you just learn so much. So perfect is not your question was about being perfect. I mean, I personally want stuff to look great and be perfect, but it's it's just it just changes, like my site, like my housing report page. It's it's evolved into something really nice. Is it still perfect? No, but it's evolving all the time and getting better.
00:24:38:09 - 00:24:56:09
Unknown
And and don't forget about the pages you build today. The pages you build today. Like you're going to redo those. Maybe tomorrow, maybe next year you're going to keep adding onto them. You'll add content onto them. Like, I live in Costa mesa. I live in a specific neighborhood in Costa mesa with my neighborhood pages kind of ridiculous, you know, like I have to cut stuff out of there.
00:24:56:11 - 00:25:16:02
Unknown
But another little thing Mert talked about, you know, maybe six months ago to a year ago is like putting all the the properties on your page on the top and all your little content on the bottom, you know, and so I wrote all this content about every city and all these neighborhoods. And I'm like you, consumers don't care about my opinion about this neighbor in Huntington Beach.
00:25:16:02 - 00:25:34:05
Unknown
Like, they just they don't probably really care about my opinion about it. They just want to see the houses. So put the houses on the top. That's an option when you're building out a page in Real Geeks, put the houses on the top, put your little opinion about all that stuff down there, watch Google, crawl that. And if someone types in anything in your little content, maybe your page will come up and then they get to see the houses first.
00:25:34:07 - 00:25:56:11
Unknown
Maybe they'll stay on your site a little bit longer. That's a good conversion rate test or not test, but tip because I was going to ask about that actually, you know, kind of similar to the the quality thing. I think sometimes, you know, conversion rate optimization can be antithetical to, you know, like making a beautiful site. You know, it's like you can make something that looks really good but doesn't convert at all.
00:25:56:13 - 00:26:11:04
Unknown
And so I guess Root geeks takes care of a lot of that for you. But, you know, I think this tip right, right here of like, just put the housing there first. It's kind of like understanding what the consumer is ultimately doing. Like they want to look at houses in that area. And so you want to deliver the goods.
00:26:11:06 - 00:26:28:17
Unknown
If you're making a long tail keyword search, you know, like for, you know, a three bedroom, two bath in such and such a neighborhood priced under $1 million, like you better show that first, first thing first. That's what should pop up on the screen. Then I want to hear about like, oh, I really like these three bedroom homes in this neighborhood because of this.
00:26:28:17 - 00:26:48:23
Unknown
And there's beautiful trees on the street and they don't want that. And, of course I spent hours and hours and hours building out all that, writing all that stuff, you know, before there was I even and, like, I was really proud of it. So now I had to move that to the bottom. It was like cool little customized, subtle there, you know?
00:26:48:23 - 00:27:19:13
Unknown
But, you know, the what was I going to say about, oh, you mentioned about these other websites that look beautiful, you know, like, the one thing is, I don't necessarily love my home page on a real geeks. I work on it and change it and try and tweak it because I want it to look perfect. But I don't think anyone actually navigates to my home page, you know, like they're on Google and they type in that long lat long search and then they navigate to that page and they never probably ever go to the home page, let alone read all the stuff I wrote about Orange County.
00:27:19:13 - 00:27:39:16
Unknown
Like, I don't think it happens. I know Google reads it, but consumers aren't doing that. And so then like these other really like nice websites that are a thousand bucks a month or 1200 bucks a month, you know, like I said, they look beautiful. They look like you're $1 billion company, but they don't convert
00:27:39:16 - 00:27:43:03
00:27:43:09 - 00:28:03:10
Unknown
Because then I made specific, you know, specific pages for selling your house in Costa mesa, selling your house in Anaheim. So I made like a selling page for Orange County, which does. Okay. And then I made a selling page for every city. Then I made a selling your page fast. Then I made selling getting a cash offer page like these are the roads I go down.
00:28:03:10 - 00:28:04:08
Unknown
Like in my head,
00:28:04:08 - 00:28:06:23