The Few Will Hunt Show

“Life is happening for you, not to you.” In this episode, Joey and Drew sit down with Aaron Hinde, co-founder and president of LifeAid, to discuss his entrepreneurial journey from the lows of bankruptcy to building a thriving business. Aaron opens up about his early ventures, including selling supplements in college and starting multiple businesses before LifeAid became a success. He dives into the importance of perseverance, overcoming rejection, and how he shifted from a scarcity mindset to one of abundance. They also talk about how consistency and iteration are key to entrepreneurial success. Tune in to hear about the lessons Aaron learned from his struggles and how persistence, authenticity, and belief in your goals can turn your life around.

The official podcast of Few Will Hunt, the world’s largest community of hard workers and Made in the USA apparel brand. Family-owned and operated and headquartered in Philadelphia. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

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Creators and Guests

Host
Drew Beech
Drew Beech is an entrepreneur and cofounder of Few Will Hunt. He spent several years in the sales and marketing industry, grossing over several million dollars in sales. But his love for the entrepreneurial journey and desire to escape the rate race started with his personal training business in college. Today, Drew leads the Few Will Hunt community alongside his cousin and cofounder, Joey in their mission to restore the dignity of hard work through the highest-quality American-made apparel.
Host
Joey Bowen
Joey Bowen is co-founder of Few Will Hunt.

What is The Few Will Hunt Show?

The official podcast of Few Will Hunt, the world’s largest community of hard workers and 100% Made in the USA apparel brand. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

Aaron Hinde:

When people are Debbie Downers or Negative Nancy's or in scarcity mode all the time and the sky is always falling, guess what happens to them? The sky falls. Right? Bad things, quote unquote, bad things always are happening to them because they look at the world through a victim lens, and their belief is I'm a victim because x, y, and z happened to me. And their thoughts are I'm a victim.

Aaron Hinde:

How they communicate to the world is victim verbiage, communication style, and what they're attracting through their actions over time is negative things, and then it just reinforces that belief system. So they spiral spiral down. Welcome to the Fuel Hunt Show.

Drew Beech:

What's going on, Eagles? Today, welcome to the Fuel Hunt Show. Today, we have cofounder and president of Life Day Beverage Company and someone I've looked up to my entire professional career, Aaron Hine. Aaron, welcome to the show.

Aaron Hinde:

Oh, that's right. You guys are Philly boys. You must be nice and giddy representing.

Joey Bowen:

It's a good it's a good time to be a Philadelphian for sure.

Drew Beech:

Oh, man. We did we did we've talked about this before on the show. We kinda gave up sports when entrepreneurship is actually we found that entrepreneurship is harder than than expected, so some things have to give.

Aaron Hinde:

Yeah.

Drew Beech:

So we haven't followed the seasons as much as we'd like, but we did we did, check-in on the Super Bowl. Everyone around here is buzzing. Go birds is, like, a a greeting, a term of endearment. It could be it could be used for anything.

Aaron Hinde:

It was it

Joey Bowen:

crazy as we gave up watching football, and it was okay because, like, there were no Super Bowls. Like, we we still have PTSD from when we were kids.

Drew Beech:

Right.

Joey Bowen:

And then all of a sudden, 18, they win a Super Bowl. We're like, what the hell? And then now another one. So interesting time to be alive, but good time to be a Philadelphia.

Aaron Hinde:

It's interesting if you look at football, though, from an entrepreneur's perspective and the deals that are being made and private equity now coming into the NFL and different pram partnerships, even like Super Bowl ads. And I know Gary Vee was like, actually, a Super Bowl ad's a good place to spend ad money because there's so many eyeballs for the dollar amount. Like, looking at it from a business perspective versus just a fan is is an interesting

Joey Bowen:

Yeah. Very very true. Very true.

Drew Beech:

A %. And and even, like, from a brand building perspective, when you've reached a point where you own a day of the week and parts of other days of the week, and the word Super Bowl is a synonym for any momentous occasion. Like, you've really you've really brand built beyond belief. So

Aaron Hinde:

I hear you, though, but, you know, people that just put all their time and attention into this thing that they have no control over and then an excuse to drink too many beers on a Sunday and everything. It's just like you're wasting a lot of time and energy towards something that is really a distraction. It's like jumping around between Fox and CNN, like, what's the point? Exactly.

Drew Beech:

For me, this is the best thing we can say about the Super Bowl, but for me, it came to a point where my business life and my relationships weren't at the point where I wanted to be. And I was like, what the hell am I doing sitting here all day on Sunday watching Red Zoom? Like, I can't I can't do this anymore.

Aaron Hinde:

Totally. That's a very mature observation to to make. Most people don't have that level of maturity to say, hey, there's areas of my life that need attention, and this isn't one of them. You know?

Drew Beech:

Exactly.

Joey Bowen:

For sure.

Drew Beech:

So, anyway, I mean, we did not get you on the podcast to discuss football or the NFL. So, Aaron, could you take Joey and I and the community and the listeners a little bit through the journey of Aaron Hine and how you became the entrepreneur you are today?

Aaron Hinde:

Oh man, I've been in the game my entire life from slinging supplements out of my college dorm room to having multiple businesses that never got off the ground or got a little bit of traction. And this is maybe my probably seventh or eighth go around with Life Aid and Fit Aid. And fortunately, this one stuck. But, you know, every single one of them was a path to get to where I'm at right now.

Drew Beech:

When you were slaying supplements out of your dorm, I can't imagine they were like like, that was probably at a time where supplements were taboo or, like, people are like, what the hell is this? Like, nowadays, like, we're taking anything, really.

Aaron Hinde:

Yeah. This was back in the heyday. I mean, before some of these things were banned. Like, so Yeah. There there was, like, ultra effective supplements, if you know what I'm saying.

Joey Bowen:

Yeah, yeah, yeah.

Aaron Hinde:

But yeah, I mean, I was like training and taking all these things anyway. And so were all my friends. I'm like, why don't I open up a wholesale account and start selling it to them and making a little margin so at least I get my stuff paid for, maybe make a few bucks on the side as well.

Drew Beech:

That's dope. So fresh out of college, you're just learning supplements then, like, right out of college, like, where where does that go?

Aaron Hinde:

Well, I I was working as a personal trainer and had a little supplement business, but thought I had to get a real job. I actually got a job working for the government as a for a government contractor. That didn't last very long, as you can imagine, which is hilarious now because obviously, Doge is in the news and all this government waste. I'm going this is going back to 1997. I lasted one year of working for a government contractor.

Aaron Hinde:

The stuff that I would see come across my desk back then was $400 hammers. I mean, that was, what, twenty years ago. Imagine twenty five years ago. Imagine now. Like, that that's like $4,000 hammer stuff.

Aaron Hinde:

Like, this Yeah. This fraud is real. The the waste is real. And I witnessed it firsthand. And, you know, being a economics background and entrepreneurial, you don't last very long in government waste and bloat.

Joey Bowen:

Yeah. Did you expect that going in when you got the contract and settled in? Did you

Aaron Hinde:

I really didn't. And I'll tell you what was icing on the cake. You know, I was a buyer for the nuclear navy for a company called Westinghouse, which is one of the big military contractors like Lockheed, that type of thing. And I I was having to write these justifications for contracts that were submitted to purchase these various pieces of equipment that that went on nuclear subs, etcetera. And I remember getting this purchase order or this bid from a company and I go to my boss, I said, how am I supposed to justify that we're paying a good price for this?

Aaron Hinde:

This is a noncompetitive bid. And he goes, well, base it on what we paid last year and adjust for inflation. I said, well, how do we know we didn't get screwed last year? And he literally told me, shut up. Your job is to make a piece of shit shine.

Aaron Hinde:

Was this a guy quote? I'm like, oh, man. I'm in the wrong place here. But that's what that's pervasive throughout government. I mean, people have no idea unless they actually have experience working through it.

Aaron Hinde:

I mean, people do get some experience going to the DMV for instance, or basically any government website. And you're like, this is the most unintuitive piece of garbage I've ever experienced. Like imagine a private company having websites that bad. Like, they wouldn't even be around.

Drew Beech:

After the government the government contract job, you decided enough was enough. And then is that when you headed into chiropractic?

Aaron Hinde:

Yeah. I had some things in between. I had a company called Pacific PlasTech where all the recycled this recycled plastic was getting made into fencing material. I had exclusive distribution rights for all of California. Now it's bizarre because back then, if you went around, everything was wood fencing still, and this was a novel idea.

Aaron Hinde:

Now you go around farm country in California, you don't see any wood fencing. It's all this plastic material because cows can literally put their whole weight on it. It'll bend and not break. And it's way better it doesn't break down. But I got a couple no's selling this product to some lumber yards.

Aaron Hinde:

They're like, no, it's too expensive. Oh, we have this other composite stuff. And I got defeated after just hearing a couple of no's and I gave up the whole thing, which could have been a multi tens of millions of dollars of business. And looking back on it, I'm like, wow, I need to grow thicker skin and like two nose and I gave up. That was pathetic.

Aaron Hinde:

So I had that going for a while. I had an eye drop company for stoners called Eyrie Eyes Eyedrops.

Drew Beech:

I remember that.

Aaron Hinde:

Yeah, that was a fun one. That one actually got some traction and good distribution, but I was very inaccurate in thinking that stoners actually care what their eyes look like. We actually sold quite a bit of product in novelty shops, but the the head shops didn't turn as well as I was hoping.

Joey Bowen:

Gotcha. One of my one of my favorite quotes, you know, Les Brown is? Les Brown, OG, personal development guy?

Aaron Hinde:

I don't I don't know Les Brown. No.

Joey Bowen:

Yeah. One of one of his favorite or one of his most popular quotes is make no your vitamin. And I absolutely love I love that quote. You know what I mean? He's basically just like, you know, no gives me power.

Joey Bowen:

You know what I mean? It makes me makes me move forward, gives me nourishment. I love that.

Aaron Hinde:

Yeah. Think it's like Bradley or somebody, you know, and they say, what if I told you right now a billion dollars was on the other side of 20 no's? You know, how quickly and excited would be you'd be to get no number two and three more? And there's wisdom to that. There's wisdom to that because there is no failing in business.

Aaron Hinde:

There's giving up too early. If you fail to iterate and you fail to think accurately and and make shifts and and and, you know, do what you need to do to meet consumer demands and just give up too early, of course, you're you know, it's gonna be a fail. But if you're actually like, hey, this is good and you keep adjusting and adjusting and adjusting, eventually you get traction because it's just a matter of time. It's like compounding interest. So you start out with a little and over time, the more time that goes by, you get experience and that experience compounds.

Aaron Hinde:

And then all of a sudden you get quote unquote lucky. Well, what is luck? It's like being in the right room at the right time with the right amount of knowledge and the right momentum everything to come together to get that big break. Well Yep. You know, you gotta stay in the game.

Joey Bowen:

Yeah. For sure. For sure. So well said.

Aaron Hinde:

I remember when Drew was slinging us, you know, t shirts and stuff and our was our customer service rep. And we would get solicited by a bunch of different companies, but we stuck with them because he was always a phone call away, always took care of everything if there was ever any issues. That level of service led us to be a loyal customer. And then it's like, how much did did you learn Drew from that experience? Like, okay, I see how to work this whole game.

Aaron Hinde:

Now I have the confidence to move forward and go into business with my cousin and start this whole thing in Bejeros, and now, you know, you guys got a great brand.

Drew Beech:

And that's the thing too. Like, like, I learned so much. I shouted to my old company who I worked for. I was basically, like, learning entrepreneurship through a sales role. And even with, LightBade, like being, like, one of my best customers, like, there was ups and downs.

Drew Beech:

Like, there was never there were times when Alina would call me and be like, oh, all these shirts are fucked up. And I'm like, I would have to figure out, like, how to how to fix them in the next three days before the event or something. If you're like you said, like, it's just giving up too early. So there's always solutions out there. Like, you can literally always figure something out, and that's what is necessary in the game of entrepreneurship.

Drew Beech:

But you said something that you have to you have to believe that everything will work out, and I know you I learned like, I said before that I learned my gratitude practice, my morning gratitude through you when you used to post on your stories on Instagram. Like, you used stop at the beach. I don't know if you remember if you still do that, but Jesus morning. At this beach and be like, I'm just here practicing my gratitude, and you would say, like, three things you're grateful for. I forget what the exact the strategy was.

Drew Beech:

But how important do you think that spirituality or belief in manifestation has played a role in the ups and downs and your success today?

Aaron Hinde:

Well, I'll tell you what. You could take the opposite approach and see what happens. You will manifest. But I mean, look, you look at like this cycle, it's energy in motion. Right?

Aaron Hinde:

And so between I'm gonna I'm gonna I'm gonna bring this full circle, I promise. But between zero and, like, years old or so, you know, birth in in '7, we're not really making a ton of rational decisions. It's like download mode and seeing how people to react to different things. Right? And then but it forms a belief system usually given to us by our parents from observation.

Aaron Hinde:

Right? Those beliefs create thoughts, the dominant thoughts. People talk about like the repetitive thoughts in our mind. Those thoughts form words. Those words turn into actions, and those actions over time get a result.

Aaron Hinde:

And that result reinforces a belief system, right? And so when people are Debbie Downers or Negative Nancy's or in scarcity mode all the time and the sky is always falling, guess what happens to them? The sky falls. Right? Bad things, quote unquote, bad things always are happening to them because they look at the world through a victim lens and their belief is I'm a victim because x, y, and z happened to me.

Aaron Hinde:

And their thoughts are I'm a victim. How they communicate to the world is victim verbiage, communication style, and what they're attracting through their actions over time is negative things, and then it just reinforces that belief system. So they spiral, spiral down. We've all seen these people. Typically, if you're have any level of success, you've had to cut them out of your life because it's become that big of an issue.

Aaron Hinde:

Well, the exact opposite is true. Right? And so how do I break this cycle if I am in any type of a negative or victim loop is I either there's two ways to break it. You can't just start thinking differently and you can't just like say, oh, I'm going to just believe something different. Right.

Aaron Hinde:

You can start communicating differently. So the words that you're using, so getting rid of soft talk, negations, projections are the three big areas that you can work on your communication and then acting differently. K? So what's acting differently look like? When I was, you know, 33 years old and woke up and I'm looking in front of the the mirror and having a pity party for myself because I just filed for bankruptcy, and I'm living in a trailer eating macaroni, cheese, and tuna every night, and I have two kids living in a 400 square foot trailer.

Aaron Hinde:

I said, after my pity party, like, I made decisions to get myself in this situation. I can make different decisions to get myself in a different situation. Right? And so I started speaking differently and I started acting differently. And part of that acting differently was creating a morning routine based based on what I perceived as other successful people and what they were doing.

Aaron Hinde:

And there were other and there were themes that they would do and almost all of them would wake up a lot earlier than most people do. You know, they were all eating really clean. They'd have some type of a gratitude practice. There'd be exercise involved in their breath work, meditation, etcetera. And I've tried everything.

Aaron Hinde:

Like if you name it, I've probably tried it, you know, and I just said, okay, this works for me. I do feel better with that. You know, this works for me. This doesn't work for me. And I and my whole morning routine is a combination of these factors that work for me.

Aaron Hinde:

And what works for me may not work for everybody, but you should try it. You can't just write it off because it's like, oh, well, now so and so entrepreneur poo poos on morning routines. Well, is a morning routine and getting to the office in your best flow state better than sleeping in that whole time and then trying to get into flow state? Yeah. I would argue it is.

Aaron Hinde:

So everyone's got a morning routine. It's like either sleeping in and being a piece of shit and hitting the snooze bar, that could be your morning routine. Or you get up and crush to get your body in your in flow. Just like an athlete. You know?

Aaron Hinde:

An athlete's not showing up on the field cold and like, alright. I'm gonna go win the Super Bowl, and I haven't even anything. I haven't slept good the night before. I haven't got to the stadium four hours before and done my whole warm up and stretching and PT.

Drew Beech:

Yeah. They stretched before they hit

Aaron Hinde:

the fan. Yeah. Like, they do all the stuff.

Joey Bowen:

It's the

Aaron Hinde:

same thing. You know?

Joey Bowen:

It's what's super interesting is, like, you just basically, what you described was you reverse engineered your belief system, or you described the reverse engineering of a belief system. Like, you went from birth to seven where it's formed, and now where is it up from that. And then you say, hey. Look. Like, if if your life that you're living isn't the life that you wanna live, start with your actions and your words and go backwards and, like, reengineer your belief system.

Joey Bowen:

So that's really powerful for somebody that's in that place that says, hey. Look. I need to make a change.

Aaron Hinde:

Well, what happens is the words, you start speaking differently and you start taking different actions. And then over time, you start getting a different result. And that result is what challenges and shapes the belief system. Because if I look at like my mom, God bless her soul, you know, she would say a lot of things to us as kids like money doesn't grow on trees. All the time I would hear that from her.

Aaron Hinde:

Well, guess what mom? Money does grow on trees as paper. Yeah. But then I would hear from my dad, like, oh, the sky is the limit or your attitude is your altitude. So it was like he was coming from a very, like, abundance not looking back on it, reflecting on it, he was more of an abundance, you know, speaker, and she she was more of a scarcity speaker.

Aaron Hinde:

So I have these conflicting thoughts in my mind, and it it's easy for me to default back into scarcity mode. And then I have to just catch myself and go, hey. You 've been doing this a long time. You have experience. You know that what you put out comes back in spades, like being aware of it, catching yourself, and then just making sure that you're controlling your communication, that you continue to speak and act in alignment with the result that that I want to get.

Joey Bowen:

For sure. I have to go to

Drew Beech:

I was going to ask a question, but go ahead.

Joey Bowen:

I had a I had a similar upbringing upbringing, right, where there was, like, some scarcity and there was some abundance, and it was crazy how, like, strong the pull of scarcity can be. And I think that's because most of the world is living in scarcity mode. Right? So, like, the the pull of that scarcity is really strong. But I feel like, you know, having that dose of abundance, like a different way of thinking, really helped me, like, split it.

Joey Bowen:

You know what I mean? And move to one side. And I feel like, you know, many people grow up dressed in scarcity. And it's, like, you know, it's a super hard mindset to break. Super hard.

Aaron Hinde:

Very hard.

Joey Bowen:

Very hard. Yeah. Andrew, sorry.

Drew Beech:

Well, Warren, you said that you filed for bankruptcy, and I I think when people see a lot of high performers, entrepreneurs that are at the top or or doing well or succeeding at at in some capacity, they believe that these people have it all figured out or they're always in a winning season. Could you tell us a little bit just about how you ended up there and what you did to get out other than the the the gratitude practice and and manifestation.

Aaron Hinde:

Yeah. So it's going back to to, let's see, 02/2007. You you guys well, Joey might be old enough, but I'm sure you're not Drew. But you know

Drew Beech:

I was a sophomore in high school.

Aaron Hinde:

Back in 02/2007, everybody was a paper millionaire. And you know why? I had guys coming into my office. I was a successful sports chiropractor. I had 30 new patients every month by referral.

Aaron Hinde:

It was a great, lucrative, amazing practice. Everything about it was great. But I had friends coming in. They were high school buddies getting treatment. I know they had a job working at the hardware store making $15 an hour, but they were on paper millionaires.

Aaron Hinde:

You know why? Because real estate, you buy a piece of real estate, the next month it's up $100. Next month, I've done another hundred grand. It's crazy.

Drew Beech:

It was that it was that big. I don't I don't

Aaron Hinde:

know. It that big. It was that big. It was ridiculous. The paper millionaires being made and the loan guys.

Aaron Hinde:

If you were in the loan industry, I mean, you were buying boats and new Mercedes. And it was like, it was crazy time. It was you you could have something called stated income, which means as long as you had good credit, you could write down what you made and didn't have to show any justification for it. I could say, oh, I make a million bucks a year, and they wouldn't even challenge, like, well, show us the million. No.

Aaron Hinde:

No. No. You just say it. Yeah. Right?

Aaron Hinde:

It's called it was called stated income. It's it's part of the reason the whole thing collapsed. But long story short is I'm like, I'm doing okay, but I've got, you know, $300 in student loans and, like, all this stuff. And I'm like, man, I'm not getting ahead of the game the way I'd like to. And so I'm like, dude, I gotta make some moves in real estate here.

Aaron Hinde:

So I buy four pieces real estate sight unseen in 02/2007. Well, anyone that's my age will tell you, guess what happened in 02/2007? The entire freaking market shit a brick. Literally, the month after I closed these deals, the month after, it starts going down a hundred grand a month. Like, ba bing ba bing bing.

Aaron Hinde:

Like, you you couldn't stop the bleeding. I had a month in, like, early two thousand eight. It was a record month for me at my office. I made $55 that month as a solopreneur. Fifty five grand came in and I had 70,000 go out from from all this stuff.

Aaron Hinde:

So you can only do that for so long. You know, I went through all my savings. I went through everything, you know, all the multiple properties got foreclosed upon. I was able to keep the one property that I live on now. And yeah, and that was it.

Aaron Hinde:

I was at the end of the road. So here I am, I'm supposed to be in my prime. I've got nine years of post high school education. I still got $300, 2 hundred 60 thousand, 60 5 thousand in student loans that don't go away. And I'm bankrupt.

Aaron Hinde:

I'm living in a trailer off the grid with two kids. I'm like, dude, talking about the low point, like I'm supposed to be in the prime of my life here in my mid thirties and I have no credit, no money. I'm living in a trailer. I was born in a mobile home park. So going back to trailer life was not high on my list, you know, and I'm going, how did you just screw this up?

Aaron Hinde:

And I was defeated. But then I, you know, I I literally just looked in the mirror and, you know, I had like tears coming down my face, just full pity party for myself and said, you got yourself it's something was like it was like a spiritual thing. It was like, I I had I I I don't know if I'm telling myself or god told me or what. It was like, you got yourself in this situation. Right?

Aaron Hinde:

And anytime people are struggling, I don't tell them make better decisions because guess what I thought I was doing at the time. I thought I was making great decisions. You know? What what I learned is make different decisions. Do things differently.

Aaron Hinde:

Right? And so I just started doing things differently. You know? And really looking at like everything, my whole modus operandi, like how do I start doing things differently? And the funny the the kind of ironic part of it is when I had the highest income, I was the most in scarcity mode.

Aaron Hinde:

And then when I was, like, completely broke and stripped down and had no money coming in, you know, I went I was able to, like, trans go into abundance mode. Like very bizarre. But you know, ten years later, I'm running a hundred million dollar company from being completely broken bankrupt by shifting. Yeah.

Drew Beech:

How did you climb your way out of all that?

Aaron Hinde:

Desperation is a great motivator. Like having responsibilities and making promises to your spouse and having young kids. It's like, okay, time to get to work. There's something to be said about burning the ships at the shore. I mean, when you're backed into a corner, you got to do what you got to do.

Aaron Hinde:

Comfort is the enemy of success. It's like people are like, oh, I want to do this and that. And it's like, but they already got a nice house they got a nice cushy job. Like, you won't find many entrepreneurs that shift over from nice high paying comfortable positions. It rarely happens.

Aaron Hinde:

Usually, it's like even Elon after richest man in the world by a long shot, even after his PayPal payout, he got to a point where he's so overleveraged and put all his money in these three startups has to borrow a couple hundred grand from his in laws just to be able to pay for his living expenses and stuff. I mean, talk about being backed into a corner. Like, that's big time. Yeah.

Drew Beech:

I actually had written down here comfort. I heard you say before comfort is the enemy of entrepreneurship. I I know Rama Rama personally, your wife, but I mean, I I can only imagine that. I do believe that the person you pick as your part your partner determines where the your life will go. So she was she always, like, when you're like, I'm gonna figure this out, she was always on board and always had your back?

Drew Beech:

I I can only imagine she was.

Aaron Hinde:

She was always supportive and even more so, like, I'm and, you know, men and especially fathers, we just don't get enough credit. And I think that's starting to change a bit, but we don't get enough credit for the burden that we carry. Not only the burden of the obvious, but the mental burden too, of the pressure that we put on ourselves to live our version of success and to be a role model for our kids and to provide and all of these things. Like that pressure is real and it's heavy. And but she would always take, you know, her her my favorite quote of hers that she said to me many, many, many times that I I need to be reminded of probably weekly is she always says, look.

Aaron Hinde:

It all works out in the end, and if it hasn't worked out, it's not the end. You know? And that's her philosophy. It's very simple, but it's very effective. And and it's like, it's the journey.

Aaron Hinde:

You know? We're on the journey. And the more I like started getting into, you know, self help and reading and all this stuff, I mean, love, you know, some people love or hate Tony. I love Tony. It's like, you know, Tony always says, life is happening to you.

Aaron Hinde:

I'm sorry, life is happening for you, not to you. Right? Not a victim of life. It's happening for us. The challenges are there specifically for our ability to overcome them and become a better version of ourself.

Aaron Hinde:

And that's my my only desire for myself is to be the best version of myself. Like, literally, I I wanna be the best version of myself. And I know where I'm deficient, it's like putting energy and time there to become the version of myself that I was intended to be. The version of myself that my wife knows that I can become, that I know I can become, that I wanna be the best version for my kids and and from my business and all of that. Yep.

Drew Beech:

It's well said, dude. Alright. So you go you file a bankruptcy. You look yourself in the mirror. You're like, I'm gonna figure this shit out.

Drew Beech:

Is that when life fades happens? And when you meet Orion?

Aaron Hinde:

Yeah. Shortly after. I mean, we met we met in 02/2009, and and I and I BK'd in early two thousand and nine, we met a couple months later. So how bizarre is it? And I never even thought about this until a couple days ago and kind of preparing for this.

Aaron Hinde:

But 02/2009 was like this year where I'm looking and I'm like, oh my God, I'm totally destitute. And then also this other seed, it's the same exact year, months apart that a seed gets planted to open up a massive opportunity. If that's not the grand plan revealing itself, dude, it's gonna be okay. You're going through this for a reason. You're learning about humility.

Aaron Hinde:

You're learning about decision process. You're learning to not just chase the headlines and you're learning fiscal responsibility. You're learning that you're going to be okay and you can actually still survive on no income and being lean and mean and boiling water on stoves for baths and eating macaroni and cheese and tuna every night. Like, I know that I can do that because I've lived through

Drew Beech:

it. Mhmm. Oh, yeah. So 02/2009 was not when Lifepave was founded there. Right?

Aaron Hinde:

02/2011. Orion and I met in a cross section in 02/2009.

Joey Bowen:

Mhmm. That was the seed being planted.

Aaron Hinde:

Yeah. And and, you know, we started hitting it off and we'd always be throwing different ideas around like, hey, what if we did this? What if we did that? And this was the first one that really stuck.

Joey Bowen:

Yeah.

Drew Beech:

Could you walk the listeners through like how how life they got started and how it became what it is today.

Aaron Hinde:

Yeah, mean, we had a concept for a supplement brand doing function specific supplements, which weren't being done at the time. There were like individual things being sold, but there wasn't something being sold for party recovery or workout recovery, like in packets. And then we started thinking like if supplements were the way to go, no dose would still be around and Red Bull wouldn't be what it is because no dose was a big thing when I was a kid, but then everyone kinda migrated over to like energy drinks versus energy pills. So we thought, well, why don't we take this concept and put it in beverage form? And that's really where Life Aid was born and all of our drinks are reflective of of our own interests and different modalities that we love to dive into, whether that's party aid with kind of the DJ scene and Burning Man or Fit Aid CrossFit or Focus Aid and Entrepreneurship.

Aaron Hinde:

These were all like our babies born out of our own personal need states.

Joey Bowen:

And

Drew Beech:

Fit Aid is your most popular to date, but I believe Party Aid was first. Right?

Aaron Hinde:

Golf Raid was actually first. Believe it or not, we we used to have free time before we started this thing. And so we were on the golf course, you know, once a week or so, and those days are are long gone. But, The concept was there. The first concept was actually Raver Aid, which then formed into Party Aid.

Aaron Hinde:

Fit Aid was the second. But then it was like once we got going in one night, I think we registered 75 domain names. We even got bonerade.com for $12.

Drew Beech:

Yeah. I'm on the lookout.

Aaron Hinde:

We still own that one, I think.

Drew Beech:

That's funny. So like and, again, this is kinda goes back to what you were saying that you have to be resourceful in entrepreneurship, but, like, obviously, the golfer take off at first. So, like, was it zero to a million, or how how was that process in building?

Aaron Hinde:

Oh, it was challenging. I mean, we weren't taking any income, you know, from from the business just to even get it off the ground and and the initial cans and all that. There's crazy stories around that. But we put us King's ransom of $30,000 each into the kitty and got the business off the ground. And we launched products, three different product lines way too close together.

Aaron Hinde:

And, you know, we weren't focused. So we'd be at, like, golf tournaments. I mean, we would be at the at the Pro Am here in at Pebble Beach, and we'd kinda sneak in with Golf Raid. We had these little flyers in the shape of a can, and they said Golf Raid and had all the attributes. And we'd go into every single porta potty and put it above the urinal inside the porta potty.

Aaron Hinde:

I mean, that was our experience on the golf courses, just littering everything and then selling into those golf courses with with with Golf Raid. I even got a PO box at Pebble Beach so we could put Golf Raid, Pebble Beach, California. But then we got sued. We got a cease and desist by the Pebble Beach Corporation. That didn't last too

Drew Beech:

And a gun.

Joey Bowen:

Oh, it's funny.

Aaron Hinde:

Even the first run, I mean, when we decided we wanted to put it in the can because it's recyclable and I've always been kind of anti single use plastic. We reached out to the big can manufacturer in North America at the time was this company called Rexam. Literally cold call the West Coast wrap. You got to realize that beverage industry has got a ninety five percent failure rate in the first year, ninety nine percent in five years. Like it's a horrible, horrible business to get into.

Aaron Hinde:

And, you know, I get on the phone with this guy, Kevin was his name, and he could surmise immediately that we had no idea what we're talking about. No traction, you know, bright eyed and bushy tailed. And we're asking him about these things called silver bullets. And silver bullet is a can, but it doesn't have no printing on it. It's just a blank can.

Aaron Hinde:

Because we knew the minimum from research of cans was like 220,000 cans was the minimum run. And so we wanted to get blank cans and do what's called a shrink sleeve where you put a sleeve over the top of them where you can just do a much smaller run. And he goes, yeah, whatever kids, like silver bullets, those aren't available. Everything's made to print, you know, like basically get lost. And so we get off the phone, we're like, shit, there goes our whole business.

Aaron Hinde:

You know, we don't have a couple hundred grand to spend on cans. And so we wrote him a handwritten, you know, thank you cards. Hey, Kevin, thanks for your time today. If you ever run across any silver bullets, please let us know with contact information and put a hundred dollar Roost Chris steakhouse gift gift card in there and send it to them. Well, about ten days later, we get a phone call.

Aaron Hinde:

Hey, I got a couple of pallets of silver bullets. I'll sell you guys.

Drew Beech:

Wow. Nice. That's funny. The first I heard about you guys was was through Fit eight though. Like, I because I imagine you guys were in that CrossFit market early.

Drew Beech:

Like, definitely, in my experience, the first to market there. So was that a huge scaling effort for you guys?

Aaron Hinde:

Yeah. I mean, if it wasn't for CrossFit, we wouldn't be here today. I mean, fortunately, you know, we got in so early when CrossFit. I mean, we're from Santa Cruz, CrossFit's from Santa Cruz. Was it had just started to hit its hockey stick growth rate.

Aaron Hinde:

And at the same time, Instagram, which is OG now just was getting started. So we were like new to Instagram and Instagram influencers when those really paid massive dividends and and really early to the CrossFit community. And I think the the combination of those two things and being pretty savvy marketers, I mean, learned direct response marketing and when no one even really knew what that was, everyone was focused on brand building and stuff. And we were very like ROI direct response driven. It was kind of those three things that helped catapult us to, you know, getting some traction.

Joey Bowen:

Yeah.

Drew Beech:

Did you guys I mean, obviously, CrossFit has had its kind of a a downfall. Did you guys have to pivot when that that happened?

Aaron Hinde:

Yeah, I mean, we look at it like, you know, here's our core community, what are the adjacent, you know, circles to that core community and boutique fitness is still going strong and even Cross is going strong in Europe. You know, we established a European base of business, high end gyms where people really care what they put in their body like Lifetime Fitness Equinox, we do really well in those. Oh yeah. It's led to, you know, Whole Foods and Sprouts and doing really well in the natural channel. So having that core base of consumers, but the big difference is we were in CrossFit.

Aaron Hinde:

I mean, we still are. Mean, we built our CrossFit gym at our office before we even built the office out, like we use it all the time. Being part of the core community, so many people, entrepreneurs try to go, oh, let's go after that market. And they come in, they throw some sponsorship dollars around. They don't know anything about it.

Aaron Hinde:

Like if you showed up to CrossFit and you didn't know the CrossFit vernacular, like, they'd immediately smell you out and go, dude, you're not you obviously don't know what you're talking about. Because there's specific terminology used in CrossFit. There's a specific way you look. There's a specific way you dress. And so if you're not part of the core community, you really don't have any business trying to sell to that community.

Aaron Hinde:

Does that make sense?

Drew Beech:

Yeah. Authenticity in my experience and belief is just like a requirement to succeed in entrepreneurship.

Aaron Hinde:

Yeah. It'd be like, oh, America, Fuel Hunt, this and that, and you're getting everything made in China and shipped over. Like, there'd be major incongruency in the approach there. That

Joey Bowen:

that, right? Which is why we're a Made in The USA brand and even with jujitsu. I mean, Drew and I weren't practicing when we first started Fuel Hunt. It was all street wear and gym wear. We were in the gym, we weren't on the mats.

Joey Bowen:

And when we decided that we were gonna make the best fight wear and then make it in USA, we started training. Like, of course. You know what I mean? Probably do not. You don't wanna be the guy that's making quote unquote the best fight wear that doesn't train.

Drew Beech:

Right. It's actually it's actually funny.

Aaron Hinde:

Told you before we started, I just started jujitsu back up again myself and why, you know, why I've always wanted to get back into it. It's been a long time, but we are now sponsoring a jujitsu tour in California and getting more jujitsu gyms on on board. And so, like, refamiliarizing with the community and, like, getting back on the mat, rolling around, you know, like, you know, getting my skills back up to at least I mean, I'm a subpar cross sitter, don't get me wrong. But, hey, I can hang. I can go to any gym and, like, know what's going on and, like, get through the workout, you know?

Aaron Hinde:

I mean and I wanna be at the same level proficiency on the mat.

Joey Bowen:

Absolutely.

Drew Beech:

It is funny. Just speaking about kinda coming full circle about how you always have to adapt in entrepreneurship. Like, my friend and UFC fighter, Sean Brady Black Belt under Daniel Gracie was like, yeah. You guys should make rash guards. Because we were only doing T shirts.

Drew Beech:

We started we Joey and I had a vision for the company to just be a T shirt company. Like, we were like, we're gonna make the best T shirts for entrepreneurs and hard workers. Like, that's that's what it was. Like, the community came first, and then T shirts for for really entrepreneurs was what what, in my mind, and I'm no joking, I agree, but I was so focused on that market. Sean goes, like, you guys should make rash guards.

Drew Beech:

I was like, what's a rash guard? And that's when we just started making them, and then it was like, alright. Well Sean was like, yeah. If you're gonna make these, you should definitely train. And I was like, well, that's a good idea.

Drew Beech:

But, you know, I mean, as best as anyone, like, the once you're in there, you kinda get hooked even though you're getting your ass beat at the time at the beginning.

Aaron Hinde:

Yeah. Totally.

Joey Bowen:

It simulates in in some ways, it simulates entrepreneurship. A little more violence of action, but simulates entrepreneurship in a lot

Drew Beech:

of ways. I always tell. Because when

Aaron Hinde:

you're fighting the best, what are you doing? You're you're in flow. You know? You're not like you're not necessarily, like, trying to force anything. You're you're you're you're going with, you know, the natural flow of the movements Mhmm.

Aaron Hinde:

And and understanding, like, hey. Sometimes I'm in a bad position. Sometimes I'm in a good position, whatever. But knowing how to deal with those and not just giving up like, oh god. I'm you know, they got me in in guard.

Aaron Hinde:

I'm screwed. No. There's moves to get out of that too. Like, it's just like life.

Drew Beech:

You know?

Joey Bowen:

Yeah. For sure.

Drew Beech:

I always tell people I I don't train so much because I'm good at jiu jitsu. I train so much because I suck at jiu jitsu. I need to figure out how to be good. Like, I love the the problem solving aspect and the fact that I need to figure out how to be proficient and not so bad.

Aaron Hinde:

Yep.

Joey Bowen:

Yep.

Drew Beech:

Alright. I mean, Kyle, do you have any any other questions? I mean, I guess, like, do you what's what's next for I mean, you said Jujutsu Tour sponsoring that and sponsoring some Jujutsu athlete, but, like, what do you guys have planned next for for Fitty?

Aaron Hinde:

We've got a pretty robust innovation pipeline coming out, really working on meeting our consumer needs states with, you know, quality products from a brand that they know, like, and trust. And so we've got, I don't know, probably 10 new products coming out this month. Things that a lot of people are already taking, they're just not taking from us.

Drew Beech:

Oh really?

Aaron Hinde:

Nice. Yeah.

Drew Beech:

You're having 10 new products in one month?

Aaron Hinde:

I'm sorry, this year, not a month.

Drew Beech:

Yeah. To be honest. Oh my gosh. That'd be excessive. I'm like, bro, you got something to figure out.

Drew Beech:

You got something to out that I

Aaron Hinde:

don't. Yeah. No, we launched our second new product this year already yesterday. So we're, you know, it's a robust, it's still robust. I mean, doing 10 in a year is a lot, but it's a robust innovation pipeline.

Aaron Hinde:

We're really excited about it. We've got a great core team, really focused on moving forward in sustainable, profitable way. Think we've always been kind of early to the game. We were the first function forward beverage company on the market. We're the first ones to always use clean ingredients, no sucralose, no aspartame.

Drew Beech:

I was gonna say that. You were it's funny even when I started drinking it back in the day, like, I wasn't as privy to the ingredients. So it's like, you were way ahead of the the game when it came to those sucralose because, obviously, we know about sucralose, so we know about it now. But, like, no one was using stevia back then, and it must have been not as cost effective to even put in the drinks to begin with back then.

Aaron Hinde:

Yeah, I mean it limits the flavor profiles and that kind of thing. But we were very early to using different forms of Stevia and monk fruit. And now you know, our drinks have really evolved a long way. I mean, those first versions were a little tough to swallow, but now, you know, we're hitting some great mainstream flavors and doing it. That's completely in alignment with our ethos.

Aaron Hinde:

Never any artificial sweeteners. We got almost all zero sugar products coming out. Any of our caffeinated lines from natural caffeine, not synthetic caffeine from that comes from these gigafactories in China with all kinds of industrial chemicals. Even little things like we use the methyl form of B12 instead of cyanocobalamin which about any energy drink you look at uses cyanobetwelve that your body breaks down a small amount to cyanide. Most people can excrete it, but some people can if you've got cancer or diabetic or prediabetic, you know, you have trouble excreting some of these things.

Aaron Hinde:

Yeah.

Drew Beech:

What is like so refreshing to hear you talk to a is like, I don't think a lot of the beverage companies out there have a CEO or a president in in in place that understands that much about the the what happens in your body, like, when you drink when you consume the product. You know what mean? Like, you're you're you're deep in the game and you engineer stuff. It it shows.

Aaron Hinde:

Well, it's always cracks me up. I mean, there's a lot of people way more educated on these topics than than myself, but I see a lot of them online. They're like, oh, sucrose isn't that bad. I mean, the you know, it's it's such a small amount you're taking. I go, well, there's no one that's done studies on a small amount over thirty years, you know, and they're like or they'll start ripping on someone like Gary Breca.

Aaron Hinde:

Oh, he he says cold plunging is the best way to burn fat. It's obviously training in the gym, like and they throw the baby out with the bathwater. I'm like, we are the sickest nation on earth. We spend more money than anybody else on quote unquote healthcare. Our food is garbage.

Aaron Hinde:

Why don't we just take a step back and like, are people doing Like Gary Brecker, he's probably helping 95 of the people that he's working with. Is he off on a couple details? Probably, I'm sure everybody is, but like overall getting people to eat cleaner and off the garbage and off processed foods, off artificial sweeteners, paying attention to their health, out moving, getting sunshine, grounding, earthing in the dirt or the sand, like these are positive things. We need to do something different. Just like when I was looking in the mirror and I was BK, do something different.

Aaron Hinde:

We need to start doing something different from a health perspective in this country. So don't get lost in the little minutiae of the details. We need a full shift in how we're doing things. That's why look at the Make America Healthy Again movement and this kind of thing. It's like, hey, it gives me hope that the big corporate interests haven't just completely taken over and they're only focusing on profits and not actually what's best for our bodies.

Aaron Hinde:

And there's people that make a lot of sense that are well researched that are willing to challenge the status quo and push start getting us going in a different direction.

Joey Bowen:

For sure.

Drew Beech:

I cannot get down with the not that bad for you influencers that that are out there. Just, like, even though, like, sucralose or or seed oils, like, they're not gonna kill you. Like, yes. They might not kill you immediately, and and they always bring up these studies or randomized controlled trials. I'm just obviously, you're much smarter than I am, so I I just take it for what it is.

Drew Beech:

But I I'm under the impression that you can these studies can be spun in any certain way you want to get the desired outcome that you would like to achieve. And the people that do the studies on, there's a million other lifestyle factors that go into play Yeah. When when conducting these studies. Right?

Aaron Hinde:

There really are. And here here's a fun little hack. Like, you don't necessarily need to be an expert at reading studies. If you get a big headline, a splashy headline that claims whatever, go into the study's authors and Google their name or put them into chat GPT. You'd be surprised how many times it's like, oh, seed oils, don't cause any harm.

Aaron Hinde:

And you go in, it's like, oh, wow, this guy's on the payroll and has done all these conferences for the big industrial and the big food companies. It's like, oh, yeah.

Joey Bowen:

Makes sense.

Drew Beech:

Will say

Aaron Hinde:

that the money. That's all I gotta say. Just follow the money. Yeah. My

Drew Beech:

health and my just overall clarity in life has done nothing but improved since removing seed oils, grains, getting getting grounded, getting sunlight, blocking sunlight at night, cold plunging, and so on. Like, people call me crazy for my lifestyle, but I truly like, I don't need a study to tell me that I feel the best I've ever felt in my entire life.

Aaron Hinde:

Yeah. They say when you have your health, you have a thousand problems. And when you don't have your health, you have one, you know? So as far as we know, we got one life to live, one body. I take care of it.

Aaron Hinde:

And Yeah. Mhmm. Yep. You know, I I know the older you get, anyone who's over, you know, mid forties and getting into their fifties will tell you, whatever you you could get away with when you were in your twenties, you can't get away with it anymore when you're older. Like, alcohol is big in my peer group and kind of Gen Xers.

Aaron Hinde:

Like, yeah, you know, we just are not drinking as much. We still drink. We're not like going full sober like the younger kids are, but we just don't drink as much because it's like it takes a toll in a way that weren't necessarily cognizant of before. If we're not stretching every day, like things, you know, the joints are like if we're eating crappy food or a lot of wheat or flour or these kind of things like pasta, like the joints get swollen and blown up. So you don't have to have a study.

Aaron Hinde:

I've been in the gym environment my entire life and in health and wellness so much we would know practically years and years before the study ever came out to prove Because it like functional medicine. We were in there experiencing it. It was like, hey, cause and effect, we're seeing this result and we feel a certain way, the patients were responding a certain way. And then it was like, oh, years later the study comes out. I remember when I was a kid, it was like, oh my god, creatine's horrible.

Aaron Hinde:

It's gonna ruin your kidneys and all this. It was like so much negativity around creatine. Now listen, everybody's taking creatine. Everybody's There's one medical professional that is worth a dime that is telling people that creatine is not the safest, most efficacious supplement that everyone, including

Joey Bowen:

women should

Aaron Hinde:

be taking most of that eat every single day.

Joey Bowen:

Like but

Aaron Hinde:

there was a point in time if you would have put out the news, if I could just hit a time machine, you would have thought, oh my god. This thing's gonna kill you. Stay the heck away from it.

Drew Beech:

My mom would not let me take creatine in high school. Like, I was That was a thing. Not all. Yeah.

Joey Bowen:

That was a thing back in the day. Yeah. Yeah. You're right, though, man. You get you get a little, you know, a bit older.

Joey Bowen:

I'm in my forties, and, like, even the smallest pebble creates a really, like, wide ripple effect. And you just you know? You take anything marginal, any marginal improvement you take.

Aaron Hinde:

Yeah. So I know it works for me. I know how I feel good, and and I know that what I put in my body reflects in how I show up in the world. And if I eat like shit and I and I don't train, then I'm gonna be a piece of shit. So, you know, I'm reflective of our brand.

Aaron Hinde:

Our brand is not just the products that we're putting out, it's all the people that are in here and we expect our people to live a certain lifestyle. Mean, that's representative of the brand. And so that's what we're doing because it's in our best interests. It's in all of our best interests. We want everybody to be healthy again.

Joey Bowen:

For sure.

Drew Beech:

The standard is the standard, is that what saying? Exactly. Yeah. Mhmm. I'm gonna bring this in for a landing.

Drew Beech:

We do have a a lightning round of questions. I usually do three, but I'll do four today. But if before I do that, could you tell the FuboHunt community and the listeners where can they find you and LifeVapeFco?

Aaron Hinde:

Yeah. I'm Aaron Hind, a a Ron Hind, h I n d e, on all channels. LinkedIn, Instagram are probably where I'm most active. And then at Fit Aid, same thing. Instagram, TikTok, Facebook, f I t a I d.

Aaron Hinde:

Look for the red a I d with a cross and the d.

Drew Beech:

Did you get the a a ron thing from the substitute teacher, Cam Peel, the skit?

Aaron Hinde:

Totally. People tend to remember my name a lot more when I when I say a a ron. Yeah. Oh, and Emily would kill me too to make sure any of your listeners want a discount on our product. Use I think she gave me FitFew, f I t f e w 20 for 20% off.

Aaron Hinde:

FitFew 20.

Drew Beech:

Nice. That's steep that's a steep discount. That's how how many is that?

Joey Bowen:

Appreciate that, brother. Appreciate it.

Drew Beech:

Yeah. Thank you, guys. Alright. We got lightning round. Just short questions, short answers.

Drew Beech:

Alright, Aeron?

Aaron Hinde:

Let's do it. What

Drew Beech:

is your go to book recommendation?

Aaron Hinde:

It's easy. Cialdini's book, Influence Psychology Persuasion. I mean, it changed my life and how I look at everything. We're influencing people positively or negatively. We have unintentional consequences all the time of how how we're communicating.

Aaron Hinde:

And that book lets you understand why, and then you can start going to deep down the language rabbit hole. Mhmm.

Drew Beech:

I agree. What is your favorite quote that you'd like to live by?

Aaron Hinde:

I'll go back to my wife's quote. You know, it all works out in the end. And if it hasn't worked out, it's not the end.

Drew Beech:

What is your advice for aspiring or struggling entrepreneurs?

Aaron Hinde:

Keep moving forward. You know, keep moving forward. Recognize that life is is happening for you. The the world is conspiring on your behalf. Keep moving forward.

Aaron Hinde:

Ask for help when you need help. You know, think accurately about everything. I can't tell you how many business decks I get sent, and I I'm reading through it. Everything looks good. And then I'm like, oh god.

Aaron Hinde:

This will sink the whole business. This is so inaccurate on how they're thinking about that. So inaccurate thinking is is what sinks most businesses. So that's where mentors and other experienced folks can come into play, like just giving you a reality check on, you know, are you thinking accurately about how you're approaching things?

Drew Beech:

I agree. Actually, I I said four, but I had five written down. I wanna get all of them. So next one. What is one thing people believe about the world that isn't true?

Joey Bowen:

Go on.

Drew Beech:

I wasn't.

Aaron Hinde:

They're gonna throw me out with them. They're gonna just delete everything I've said over the last hour. I I I do not believe we ever landed on the moon. Don't buy it. Name one great accomplishment that anyone has ever achieved ever that has not been repeated multiple times by different people in different nations, climbing Mount Everest, doing this, that.

Aaron Hinde:

Everything has been repeated. And you're telling me that this massive event has only been repeated by us as in a short period of time, and then now we can't do it again. We still can't do it with technology today when our cell phone's more powerful than all the tech we had back then. It's like, it makes no sense to me. I think it was all a big, you know, a big marketing sham for us versus, you know, the Soviets.

Joey Bowen:

Don't worry. Yeah.

Aaron Hinde:

Or else we would have already done it, so would have multiple other countries.

Joey Bowen:

Right.

Aaron Hinde:

Not to say we haven't landed on the moon. I'm saying human beings walking on the moon. That's that's what I chose.

Drew Beech:

I like to say every we're all everyone I I I seem to like and respect as a conspiracy theorist, just what level of conspiracy theorist are you?

Joey Bowen:

Listen. Best lightning round answer ever. Best lightning round answer ever.

Drew Beech:

I mean, just go watch the interviews, and then you can you you can think for yourself. I mean, like, I don't know if you look at, what, Bud Aldrin. Right? Like, the interviews of the when they're asking about it. Yeah.

Drew Beech:

And he's, like, super super shady. Supers.

Aaron Hinde:

Yeah. Well, there's a there's a whole new one that actually came out in 1999 about, like, the most respected movie producer. I'll have to I'll send it I'll tag you on it on Instagram. But the movie producer's like, oh, yeah. I know.

Aaron Hinde:

Like, this is like a month before the guy just dies mysteriously, comes out and spills the whole beans. He's like, no. I filmed the whole thing. I couldn't talk about it.

Drew Beech:

I feel

Aaron Hinde:

so guilty. You know? Yeah. He's like, oh, these Yeah.

Joey Bowen:

And he disappears.

Aaron Hinde:

And he disappears. Yeah.

Drew Beech:

Alright. Last one. Much much less hard hitting. What is your what is your favorite Fit A flavor? And you will be on the record for this.

Aaron Hinde:

Oh, man.

Joey Bowen:

It

Aaron Hinde:

changes. Right now, I I I'm not lying. I gotta just finish this. I mean, I'm sucking down two to three juicy apples a day. I love this flavor, and I love creatine.

Aaron Hinde:

So I get a two for one and a zero sugar. So three for one

Drew Beech:

on that Yeah. The the new Fruit Punch. Right? Fruit Punch? Is that

Aaron Hinde:

what it is? Yeah. Fruit

Drew Beech:

Punch. I I really like that one. I think that tastes a lot like Hawaiian punch, man.

Aaron Hinde:

I that's why go to it tonight.

Drew Beech:

Know. I don't know if that if that was the goal. Like, were you, like, trying to replicate, like, a childhood favorite that wasn't gonna kill you?

Aaron Hinde:

My first thought when we were working on it, I had full nostalgia. I'm like, wow. This is like Hawaiian punch.

Drew Beech:

Alright. Well, anyone else anyone else have anything else to add? No. I have I

Joey Bowen:

have my last name.

Drew Beech:

Yeah. I agree, Aaron. Aaron, thank you for everything.

Aaron Hinde:

Alright, guys.

Drew Beech:

And I'll leave with you with a reminder. Always choose hard work over handouts. Always choose effort over entitlement. And remember, no one owes you. No one owes you.

Drew Beech:

You're one of the few. Now let's hunt.

Joey Bowen:

That's right. Let's go.

Drew Beech:

Let's get it.