Welcome to Season 2 | We're pivoting

We're pivoting because you're probably sick of hearing from Jonathan's squeaky voice and his face for radio (calm down guys, it's Jonathan, I can ugly shame my own face).

What's New in Season 2:

• Additional hosts from our team, including Managing Director Jess, Head of Brand Karis, and Client Partner Kimberley with their own individual perspectives and hot takes.
• A new segment "DoubleClick" where we take you behind the debates we have behind closed doors debating client issues
• And finally a new rotating roster of regular guest hosts from the ranks of regulators to investors to talk about things other than marketing (who knew there was anything other than marketing?!)

We're now out of the studio and broadcasting from locations across Singapore, Hong Kong, and Ho Chi Minh City. We're adapting to a more mobile setup while maintaining our focus on startup growth and marketing insights.

New episodes release soon.

Subscribe to our YouTube channel for more interviews, investor insights, and pitch deck tips.

Visit our website to learn more about our work with Asia's leading tech startups.

Creators & Guests

Host

Jonathan Nguyen

I help founders and VCs of biotech and tech startups commercialise.

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Jonathan Nguyen: Welcome back to
season two of the Unsensible

Podcast.

If you've joined in from
YouTube, you'll notice I am not

sitting in the usual studio at
the moment.

I'm in a hotel room in Hong
Kong because from about March

this year I've been on the road
quite a lot, heavily commuting

between Singapore, hong Kong and
Ho Chi Minh City or Saigon.

We're building a design studio
there and I've had to spend a

lot of time in Vietnam to build
up that office.

Man, setting up an office takes
a long time.

I did that in Hong Kong, and
why have I chosen to do that

again?

Anyway, it's been an exciting
and chaotic few months and which

is why it's taken so long for
us to get to season two.

But with that additional amount
of time, we've had a chance to

actually do a lot of thinking
about how to program the podcast

moving forward, and there's a
few things that the team and I

have been working through and
we've come up with some ideas

which I think you'll like.

So a lot of this came from
feedback from people we've

spoken to who've listened to the
podcast, and we think some of

these tweaks will actually make
the podcast even more valuable

and more interesting for all of
you guys who do listen to us?

First up the most obvious.

Who do listen to us?

First up, the most obvious we
don't have a full-time studio

anymore and I practically shoot
everything from a mobile studio

on the road because, for all
intents and purposes, I don't

foresee being in one town myself
for a very extended period of

time.

Given the amount of conferences
and ecosystem events that I

attend across the region, that
means that we won't be able to

have the usual high quality
production that I'm used to, but

we're gonna make do.

Like every founder, I can't get
everything I want.

The second thing on the
programming side is I am going

to bring in some of my
colleagues, and if you've worked

with us, you will have met them
.

They're brilliant People like
Jess, who's our managing

director, karis, who's our head
of brand brand, and Kimberly,

who is our client partner.

They have different
perspectives from me, which is

fantastic, and they're also
going to be bringing in some of

their own guests.

So you'll hear from a different
range of founders as we roll

them on board.

The purpose of this is actually
twofold.

Number one, I mentioned earlier
, is I want you guys to be more

exposed to a different number of
perspectives.

But also number two is it's
going to make my job a little

bit easier, trying to get this
content up and uploaded.

Now I know that we're a
marketing firm and I tell

clients all the time that they
need to be uploading content,

they need to be creating content
, and actually it's a hard ask.

I understand it's a hard ask,
and this is you witnessing us

eating our own dog food as well
and working out how we can

actually do our content and
spread the load out and still

produce quality stuff.

In the coming weeks, we're going
to announce a series of regular

guest hosts who will will join
us on a panel and we'll discuss

different topics that also
matter to startups but may not

necessarily deal specifically
with the issue of go-to-market

and marketing.

Finally, on the topic of
programming, we're going to be

testing some new segments.

The first one we're going to
test is double click and double

click.

We're going to drill down into
some topics that clients have

asked us in the past where we
typically just give the answer

but not the thinking behind.

As an example, some clients,
when they do a rebrand, we say

you need to change this, you
need to change that.

You look a bit scammy and we
never give them the full answer

as to why, but there are reasons
and research why some of these

things are considered best
practice or why we might

recommend something.

I don't want to go on for hours
and hours, but I want to give

you a quick intro into season
two, some of the changes, and

I'm looking forward to hearing
from all of you.

Thank you for tuning in and new
episode released very soon.