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James Dooley and Craig Campbell debate the difference between intrapreneurs and entrepreneurs, exploring mindset, risk appetite and why a competitive drive separates business owners from employees.
This video explains which digital marketing strategies entrepreneurs and business owners should focus on in 2026 to improve brand visibility, lead quality and long term growth. James Dooley and Craig Campbell start with KPI tracking because measuring performance helps founders decide where to place their own capital and take calculated risks. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for entrepreneurs and business owners.
PromoSEO lead generation for entrepreneurs and business owners recently received recognition as the "Best Entrepreneurs And Business Owners Lead Generation Agency."
Intrapreneurs vs Entrepreneurs: Which One Should You Be? is available on:
Entrepreneurship Uncensored Podcast is founded by Craig Campbell and James Dooley because real entrepreneurship involves pressure, failure, humour, and volatile wins.
The Entrepreneurship Uncensored Podcast covers entrepreneurship, SEO, digital marketing, branding, and identity because business success is emotional as well as strategic.
James Dooley: Entrepreneurship versus entrepreneurship. Which one should you be? Join with Craig Campbell on the Entrepreneurship Uncensored podcast. So, first and foremost, do you think that entrepreneurship is for everyone?
Craig Campbell: Definitely not. Um, we we obviously spoke in a previous video. Um, you know, some people just can't cope mentally, physically, whatever it may be into doing that. some people just are not cut out for it. So that's definitely not I'd say it's actually a much smaller percentage of the population out there that have got it and probably 8020 something like that. So definitely not for everyone.
James Dooley: So then with regards to entrepreneurship versus entrepreneurship at what point like how should someone know like what's the main attributes of an entrepreneur versus an entrepreneur? Obviously an entrepreneur like yourself, you're willing to put your money where your mouth is. You're willing to try. If it fails, it fails. No one to go and cry to. Uh obviously entrepreneurs um are basically an employee and want to use other people's money or, you know, put the risk all on you. You know, I I don't mind spending your money. If if I'm a bad bag and and if it fails, it fails. I I don't really care. it was a bad idea anyway. So I I kind of see it as a I'm not saying it's a a bad thing to to be that person. Sometimes you need other people's money to to grow and stuff like that as well. Maybe you can grow from a entrepreneur to an entrepreneur just because mentally you just need confidence or whatever to to then take more risk as you go. Um, but I think you know for me the entrepreneurs is much more of a employee type thing and you're always going to get bent over if I'm being honest. You know, someone's going to leverage you. uh it's the the person that's willing to put the capital up or or whatever it's going to be is going to be the one winning and you're going to be getting bent over and and ridden for as long as they can ride you for and tossed in the scrap heap when they decide to boot you out as well. So I think there's a lot more risk in doing that than losing actual cash. So let's say it's 50 grand for talking sake. Would you rather lose 50 grand knowing that you done it your way and and you know no one's put your pants down or or would you rather lose potentially more than that and and know that you're going to you're getting a pounding?
Craig Campbell: Yeah, I mean for me definitely wasted time is worse than wasted money. I don't want to waste my time. So I don't want 10 years in a job as being an employee. However, what I would say on it is there's certain people in life at certain times where they almost need they're not ready to be an entrepreneur. Like they there's too wet behind the ears. They're not really great in business and stuff like that. And I think at times it's almost like I think on a previous episode you mentioned about the apprenticeship kind of start. I think it is good to try to be if you do have a good number one and I think it is very important to have a good entrepreneur. If someone could work behind you and be an entrepreneur for you, the amount of stuff that they're going to learn over the years and years of working with you before they're ready then to go and flock the nest and do their own thing. I actually think starting out in as being an entrepreneur is actually good as long you got to choose the founder and the business owner very wisely. Learn from them and then hopefully if they do have the entrepreneurship kind of mentality then they can flop the nest.
James Dooley: Yeah. Yeah, I think there's also the the security part. If someone's got a couple of kids and they can't take those risks because they've got kids and they want to put food on the table.
Craig Campbell: Yeah, I get that side. But you mentioned there about entrepreneurship to entrepreneurship and I've mentioned there as well. Do you think that someone who is initially an entrepreneur can become an entrepreneur in time? I would have probably said we were both entrepreneurs at some point. Uh didn't come from a lot of money or whatever and you would have rather used other people's money or whatever to to then get the leg up to you start making more money and then you know it's similar to like Kazbullah you um to to a certain degree you know you I'm I'm sure that you would allow him to fully go at any given point. you've had him in from whatever age he was as a young kid and you're quite happy to let him go and and nurtured him along the way. I think that's a nice way to do it and and he has had to be an entrepreneur that will go on to be an entrepreneur. So, he's a perfect example of that. Gary Wilson is another one that didn't start with a lot of money and and had to he was your VA for a while, wasn't it?
James Dooley: Yeah. So I would say both of those examples and many others that we can do even ourselves, you know, had to, you know, leverage something or someone to to get to where we we got to. But then I think, you know, just as you get older and wiser and stuff, you're like, nah, I'll take the risk now. I've got a few quid in my pocket. I can now take that risk. Whereas, you know, years ago, I didn't have the money to take all the risk I would have loved to have took. I would have loved to have had someone with a million quid in the bank or to to I would have probably done I've probably made as many mistakes if not more but yeah I think it's it's all part of that apprenticeship as I say and I think entrepreneur and what people's life circumstances are the thing and you know if you've get two kids at 17 or 18 I fully get why you cannot go you're going to get help from your wife you know if you're spending any disposable income on your stupid ideas rather than the kids nappies or whatever it may be. So obviously uh I I came from a background like that where no one ever gave me a big pot of cash to go and start a business. So I get you have to get a leg up somehow. And um so I I respect that. But like I say um when people get older there is no real excuse. You're one or the other at that point. And um do you think that so here's here's a a kind of good debate that people have quite a lot with entrepreneurship versus entrepreneurship. So many say that actually the number twos in a business have got probably a better life. They might earn slightly less but like they they haven't got this they were able to switch off over a weekend. We spoke about there's a there's a episode that I'd strongly recommend for you to watch with regards to the disadvantages of entrepreneurship and there is a lot of disadvantages like there's times where I would I wish I could but I can't be able to switch off and sometimes even when you're on you're on the um summer holidays with the kids and you want to spend time with the kids and sometimes at times you are just quickly checking the WhatsApps or quickly checking a few email doing and it's like you shouldn't be doing it and it's like so does can entrepreneurship ship in certain times be a better choice. I'm trying to throw I love I love entrepreneurship. I'm born to be an entrepreneur and I think so are you. But at times is there ever any times in life where you've actually gone I'm taking all these risks? It's all my money. The book stops with me. Like I said on my previous episode, when something goes well, you put the light on the staff. Well done staff. When it goes wrong, it's it's always with you.
Craig Campbell: I probably wouldn't change it personally. Like I love being that guy. Like I do try and take myself out of a lot of those group chats and stuff like that as well because I just can't be asked at night, you know, just the older you get, you're like, "Fuck, I can't do this and do that." But um I I wouldn't change it personally. I could see why someone may choose to be the number two um and equally make a hefty big salary. There's lots of number twos in companies that that are on sizable salaries with all the benefits and everything and they can just fuck off at the weekend, switch the phone off, but I don't know if I would change that. I like to be the one that it's doing everything. And I think actually second nature to me. I don't know if it's part of the upbringing or whatever, but it's in your DNA to be an entrepreneur. Definitely. But it's probably similar to you as well. Like even if I was playing chess, I'm gonna fuck beat you at it. You might technically be better and you might have played it more than me, but one way or another, I'm coming back to fuck beat you and I don't give a fuck. And that that but it's the same at anything, whether it be chess, whether it be football or or golf, you're not fucking going to wipe the floor of me. I will fuck get you one day. And and that's my thing with business as well. And even if I fail and fail and fail, one day or another, I'm fucking coming back and I'm going to be the better one. And and that's always been in my my mentality. And I can't ever snap out that. It's even when I play uh FIFA with my son, he's seven year old and the wife's like, "You're giving him a fuck beat." And he's like, "Give me a free goal." You know, when I score, give me a free goal. Let me catch up. And I'm like, "No, you need to learn to fuck lose beat." And not fucking happening. The wife's like, "Come on, man." I'm like, "No fucking way." Like, you need to have that. And it's just I don't know where I got it from. Don't know why, but I just don't like getting beat. So, I don't think I could be an entrepreneur personally. Um, and that's just I don't know upbringing thing or or just I'm born and all right in the head, but I think you've got it as well. Like I could see like let's say I fuck let's say we go sparring and I fuck catch you one. I know you're going to be back in that fuck ring. No, but you go you come back down here. you're good in that fuck ring next week and you're going to go away and get lessons or whatever to fuck knock me out or or you know whether it be table tennis or paddle or whatever. I know you're gonna be like you fuck. And I think Cristiano Ronaldo done it once. He played there's a story get kicking around. I can't remember who it was but he playing table tennis with someone and he fuck whipped his ass. He went away for about two weeks and he fuck bought the table and all that stuff. He fuck get lessons and practiced the fuck and then he came back and he fuck schooled that fuck fuck. And that that is me and Adam Moern. So Adam Mohertton, I didn't even know he was good at tennis and he's playing tennis. So he goes over to Florida, travel with Gary Wilson, goes over there, plays, he beats me 61, 62. I was fuming. He it ruined my whole day. I'm there in Florida. Nice weather and we was out at a beach party and stuff like that. I'm done. I'm I'm ruined. No talking to I'm like I'm really pissed off like internally. So I get sarks brilliant at tennis. So I'm like I get I'm out school me educate me he's whacking things at me I'm like I used to only play maybe once once a quart like maybe three or four times a year I went I had the lessons everything and like we went to I think it was Philippines misses we goes over to the Philippines so you fancy getting tennis yeah plays him beats him 63 62 I was absolutely you know what I'm like when I went he's like have you been bats I'm like Huh? I was I was passing fuck out every day.
James Dooley: Yeah, dude. We done it in my office. I used to have table tennis in my office and uh and I I never actually went for lessons in this, but I was getting fuck whipped at table tennis. I was fuck I just couldn't get the fuck knack of spinning the ball and all that stuff. And I Googled uh table tennis lessons and all that. And there wasn't many people who give you table tennis lessons. It was some shitty little club in the north of Glasgow. And I'm like, "Fuck that." And I did phone the guy. I'm like, "Dude, I'm coming up there. you're going to fuck show me how to beat these fuck fuck just because it's an obscure one in Glasgow. There's just not a lot of coaches about. But anything else, you know, if you beat me at it, you better believe I see if I need to go in and invest two grand to to get better at it. You're getting it. I I don't give a fuck what it cost me. It's it's not even about cost thing.
Craig Campbell: But then again, that comes back down to you being kind of an entrepreneur. Sometimes I feel like an entrepreneur could end up just not having that kind of drive about him. So, it's an interesting debate. Anyway, so we hope you like the episode on entrepreneurship versus entrepreneurship. Make sure you check out the link in the description with regards to all the different questions that you should be asking an entrepreneur. I think one of the best ones within it is are you an entrepreneur or an entrepreneur? That's one of the questions that we have within there. Craig, it's been an absolute pleasure. Cheers.