Disruption Now

In this episode 187 of the Disruption Now Podcast, we sit down with Benjamin Ko, the CEO of Kaleidoscope Innovation, a firm leading the way in human-centered design and engineering — especially in healthcare. From developing wearable technologies for spinal cord injury patients to crafting surgical tools built around human ergonomics, Ben and his team are proving that empathy is a competitive advantage in the age of AI.

We dive into the central question: If AI can optimize everything, where do we still matter? Ben argues that empathy isn’t just a soft skill — it’s a design superpower. He discusses how Kaleidoscope’s cross-functional teams of designers, engineers, and researchers bridge the gap between physical and digital worlds, why 95% of AI projects fail due to lack of human context, and how clarity of thought and ethical design can shape a better, more responsible tech future.

If you’re a founder, product designer, healthcare innovator, engineer, or policymaker interested in building smarter systems with deeper purpose — this episode is for you.

🎧 Watch, Listen & Subscribe:
👉 YouTube: @DisruptionNow
👉 Spotify / Apple Podcasts / Amazon

📍 Recorded live at MidwestCon, hosted by the University of Cincinnati (UC) and the 1819 Innovation Hub.

Special thanks to Ben Ko, UC, and the 1819 Innovation Hub for supporting innovation and human-centric AI.

🔗 Connect with Benjamin Ko & Kaleidoscope Innovation:
LinkedIn: https://www.linkedin.com/in/benjaminleeko/

Credit music:
Cookie Fox - AlexGuz

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Join us on the Disruption Now podcast as we challenge the status quo and advocate for digital equity, ownership, and responsible technology.

machines are about precision

it's gonna give you the best precision

so but I think the greatest point you made is

the greatest superpower we have is actually

clarity of thought in the age of AI

but clarity of thought sounds like it's easy

but it's not right

it's like it's easy just say what you mean

and then when you start thinking about what you mean

you have to say did I really mean that

and you really go through it

so what I found helpful

and what we work with executives on

is going through that

and then showing how to actually use AI to do that

human beings as physical beings in a physical world

a lot of that

physical to digital interface is overlooked

in many cases and I think that's where designers

engineers developers

you need this cross functional team to work together

so that you're not missing one of those facets

the leaders of the company I was working at

put a lot of trust in me

to go and represent them in the field

and collect that kind of feedback

and bring it to the engineering team

and say how do we design and engineer a better product

and that was a very formative experience for me

cause what I Learned was

if you aren't interfacing with your real users

the nurse for example

and seeing how they interact with your product

then you miss major opportunities for insight

but it's tempting in this current environment

for people to think they can skip that experience right

to say well

we have enough data

we don't necessarily need the real human

human interaction on the ground

we just rely on artificial intelligence

we rely on data on the ground

but not necessarily we don't need to

to do that level of touch anymore

that's the argument

and when I think about prompt engineering

it's incredibly similar

but if you go through any kind of management

training course you'll find that

virtually every human struggles with delegation

we all think we can do it better

we all think we can do it faster

and we are asking AI to then take that over for us

that's right

welcome to this Russell now I'm your host and moderator

Rob Richardson with me is

is my friend he's a uh

the CEO of uh Kaleidoscope Innovation

they are a design engineering and development firm

all those things together

so they help develop

design and really bring things to life

from both being able to have prototypes

to being able to

do some of those complex things in engineering

but also making sure that there's actually real design

behind it as always though

before we get into the interview

I want to ask you to like and subscribe

if you're watching us on YouTube

if you're listening to us on on um podcast

wherever you listen to podcast please write a review

that's how more people learn about disruption

and our goal of course

is to make sure that technology is human centric

and accessible to all so

that's the reason why we're bringing in a leader

from a from a

from a firm that talks about design and engineering

and see what two is actually compliment each other

Ben get the heavy brother

thanks for having me well yeah

good to have you on so

you know I am

I really want to kind of get like what people know

how you got to this line of work

so what brought you to this path

how did how did you get on the path to colonoscopy

roller coaster story so

I'm a biomedical engineer by training

from the university of Cincinnati

and had an amazing co op experience

through UC's engineering program

and a big part of that was going out into the world

visiting hospitals

going into open heart surgeries and seeing how surgeons

nurses and scrub technicians

were interacting with our products

and this was just a world class experience

something I never expected as an engineering student

to have the opportunity in

and it was because the

and very often in at least in my training

we were taught to you know

think about the physician

think about the surgeon

as the real subject matter expert

well turns out

they don't often run this equipment that is in their

they might be the one who's

you know manipulating the tissue or sewing or using

the end effector of this device

but it's the nurse it's the scrub technician

it's everyone else in the room

who's actually running the equipment

so when it was time to look for an opportunity of

where do I want to take my career

I found Kaleidoscope Innovation

where they flipped that script

from what I was experienced in

where engineers were of course

a large part of the the project team

but they start with design

they start with industrial design

user experience design and importantly

design and market research yes

you have to be talking to the humans

who are on the other end of whatever

technology you're creating

and that's true in a surgical environment

it's true in a manufacturing environment

it's true for software technology

if you're not actually meeting your human user

where they're at

then there's a very good chance you engineer a product

that might technically work

but it doesn't solve their problem wow

because you've missed that human experience

and I think that's very tempting in this world

and we're gonna talk more

we obviously talk about AI a lot

but it's tempting in this current environment

for people to think they can skip that experience right

to say well we have enough data

we don't necessarily need the real human

human interaction on the ground

we just rely on artificial intelligence

we rely on data on the ground

but not necessarily

we don't need to to do that level of touch

anymore that's the argument right

what is your response to people when they say that

I think it's a natural inclination

and with these tools it becomes easier and easier

to not have to leave your desk

to design or engineer something to to

to write code but I think the fallacy there is

that when the rubber hits the road

and that person on the other end of you

the screen

or the person who's deploying your technology in their

their warehouse or wherever they might be

then you find the usability problems crop up

and we often talk about technology as

what efficiencies can it gain

what kind of optimization can it offer

but the reality is

if it's not usable if it's not intuitive

if it isn't actually solving a workflow issue

then you're not gonna have it be adopted

and so all of this optimization and efficiency

you've spent hundreds or thousands of hours creating

goes to waste because the people at the other end say

I've got other things to worry about

I can't I can't learn this new piece of equipment

or they've clearly

misunderstood how I operate in my environment

and I think we as as human beings

as physical beings in a physical world

a lot of that physical to digital interface

is overlooked in many cases

and I think that's where designers engineers

developers

you need this cross functional team to work together

so that you're not missing one of those facets

and if one of those legs of the stool comes off

the whole stool falls over

and I think your product

gets thrown on the heap of other products

that maybe it was interesting

but it never reached the level of adoption

to be meaningful exactly

and when people think about AI

you know

just really kind of honing in on a few things that

that you said here

it's very interesting because I've seen the fact that

alright if you might have this

let's go to one point you

you kind of talked about

if the customer is not satisfied right

what happens if you deploy an agent

you deploy a chatbot

whatever you want to say and your customer is angry

are you gonna say that was and

and the and the AI did something that wasn't correct

you can't say as a company well

that was my agent that wasn't really us it's like no

that's your technology

and so there will always be I think

you know we're seeing if you look

if you if you talk to the same mountains of the world

and those folks

they believe like this customer experience part can

you can get AI that

that AI is gonna take care of all of that

I don't think so that's one of my things

I'm I'm thinking that actually

people are still gonna wanna know and talk to people

especially when they have a problem right

and and and you're gonna have to like

navigate things that aren't obvious on the surface

so there will be the need to even if it's less humans

I'll be

need to be more intentional about how you're designing

something that actually is not human

and you got to still make sure you're looking at human

so I agree with you on that

so it's this kind of on what you just talked about too

so let me ask this question

you know there

there there was a study that came out from um

MIT recently

uh that said

95% of AI projects have actually been a failure

now they didn't give us the data site to it

I believe there's a lot of truth in that

based upon my knowledge of it

and it's why we focus a lot on AI

kind of change management

almost like a way to have people think about

the approach and design from the regular human way

but AI to human

and really kind of shaping a different way

you have to almost design a different

I think experience with your workplace

that's my theory I love the very real thoughts on this

95% of according to MIT

AI projects in the last year or so

have failed to see a real ROI

what's your thoughts from obviously a leader in a

in a large company

what do you see and what's your thoughts on that

it's a really good question

cause there's is as part of that MIT study

some questions I would have for them are

what are the goals the end points

how are they measuring the ROI's on these

cause I I also think we

as business leaders

have far too high of expectations for what these

very nascent relatively new tools are able to do

and I think we're also underestimating

how long of a cycle it might take

to see real results and um

depending on the application of AI

you can see some immediate results

when your data researcher

your your human centered design researcher

is able to crunch through a lot more

qualitative data quickly

and that means that she can spend

more time with the real users

interviewing them doing the human to human connection

allow the AI to take that workload

that's a pretty immediate response you can get

but as you start layering it into more and more complex

business models systems where we're expecting agents

AI agents

to come in and totally revolutionize things overnight

I think we also have to remember that

we're going to be beholden to the weakest link

in our systems so no matter how good the AI agent is

if the rest of your business systems are antiquated

or maybe your data is not structured

you're not on cloud your own human process

human managed processes aren't efficient

your agenic AI can only go so far

just as if if you recruited the world's best

operations leader into the team

they're not gonna fix things overnight

it's gonna take time

you're gonna have to change processes

and you're gonna realize that one

solution in one area isn't going to have

be the end all be all

you've got to raise the tide on all of your systems

and I think we see this in business processes

whether we're talking about a legal team

a finance team R&D you'll see it in product too

where if the the product is being launched into a

an environment that isn't quite ready for it

it means it's not solving an imminent problem yes

an imminent need right now

and I think this is where

we've got to make sure we're

investing into the right kinds of technologies

to meet us where we're at in our

whether it's a business

or an industry that we're trying to serve

and making sure that we manage those expectations too

so I I think

we're in this point of

not quite the trough of disillusionment

regarding the technology

but we're realizing what should

how should we manage our own expectations

and what kind of investments are gonna be needed

to really see meaningful outcomes

I think that's well stated

when when we talk to folks about AI

it's a lot of what you said and there

they there's a rush to implement the technology

without really understanding how to do it correctly

right so we like to say there's there's

there's there's four p's

you get to before you ever get to the t

which is the technology

and this is even more so for AI because AI

I believe at it is potential and it and it

and it can do this

and there are some firms that do this

but most do not

it really changes how you work and create together

help you do better collective intelligence

but to do that to your point

it takes four things No. 1 people

it still takes people right

and you have to educate your

your internal staff

and then you have to also inform your constituents

like where your customers

whoever those people are

now customers originally say they don't like AI

but I think you build better trust

when you educate people about how it's helping them

what you're going through and why you're doing this

right but a lot of companies didn't do that

No. 2 processes

you've already got through that right

number three problem set

you said that right making a narrow specific problem

don't try to apply AI to everything

and the only thing that was missing from what

you're saying that

from what you talked about is policy right

which is extremely important with AI

going back to people

if your people aren't educated on actually AI

digital literacy I have to say that

cause everybody before I get to policy

everybody in your team needs to have a level of AI

digital literacy uh

prompting it still matters

it's a team sport

and how you prompt can get you 2 x versus 10 x

and then when you get to the next level

I'm like let me go down this really quick

in order to actually do an agent right

you have to know how to first time

because the idea of an agent is

it has to do that over and over again

so you better know

get very clear on what you're trying to do

but the last part policy like

you are essentially raising a thinking individual here

that will go off and make decisions

and you need to rub it in your philosophies

you need to have ethical guidelines

despite the fact that

the US doesn't have any guidelines

that doesn't matter

you some states do and more importantly

you as an organization hopefully have some guidelines

right and that needs to be built into the process

but I think there was a rush with AI

everybody saw oh my gosh

we can do this this how quickly can we replace people

and there was no real thought to actually

how to go about this process

in a way that had meaningful return

so I I think that's all and

and a

just speaking from a place of kaleidoscope innovation

we almost exclusively

work in highly regulated industries

where we're talking medical devices pharmaceutical

aviation and aerospace industrial

energy sector kinds of projects

big engineering projects and

and even when you get into people's homes

with consumer electronics

consumer packaged goods

there's a level of expectation that

that brand that someone is bringing into their home

is trustworthy and the expectation on us

as product designers and product developers

is that we're going to only apply tools

that allow us to develop them in trustworthy ways

and there's an element of intellectual property law yep

of course including there

there's an element of verifiability and explainability

I spent my the

let me explain a little bit of this

we will understand yeah

the client script team well

I'm not an expert in this

I spent the morning yesterday with Doctor Kelly

Cohen's lab here at UC yes

um in fuzzy systems

explainability meaning AI not as a black box right

but that you can zoom in and say

as an algorithm is sorting data

maybe it's it's breast cancer biopsies

maybe it's a cybersecurity data

you can quickly understand

why did the algorithm put this data

piece into this bucket

and you can see how it's weighting

across different measures

so it's explainable to us as humans

it's always explainable to the machine

cause it can parse thousands of rules all at in

in a split second exactly

we can't and so

when we are having to explain this to lawmakers

or to regulators to the FDA or to the

the human who's trying to use the system

maybe it's a manufacturing operator

we have to be able to explain

here's why the algorithm chose

to make this certain decision

exactly is that

so you talked about data literacy

or digital literacy and prompt engineering and so on

and I think there's an interesting

human education element that comes into play here

cause when

when I think about my own prompt engineering skills

or lack thereof I often am

reminded that one of the things I struggle with

as a leader always have is delegation

how do I describe a task

how do I trust another person to execute this task

how much how much boundary do I give

how many rules and how much autonomy do I give

and when I think about prompt engineering

it's incredibly similar

but if you go through any kind of management training

course you'll find that

virtually every human struggles with delegation

we all think we can do it better

we all think we can do it faster

and we are asking AI to then take that over for us

that's right

so I think not only is there a technical element of

how do I get this algorithm to provide

the outcome that I expect of it

and do I understand the outcome that it's given

and why but am I even explaining myself well enough

and am I delegating the right things

and I think in in management training courses too

you're often talking about

just because you can pass something along

doesn't mean you should

and just because you're the best person to work on

something doesn't mean

you should be the only person who works on it

and so what are we asking of artificial intelligence

to parse through for us

we've got to be really careful that we don't give

away all of our judgment and our nuance

because we bring a lot of

our brains

are incredibly good synthesizers of the world

and if we offload all of that onto these systems

then I think we really lose a lot of the humanity

and therefore

a lot of the value that could be coming out of

these potential solutions yeah

there's that you know I don't to your point

even if we tried to offload our nuance

I don't think we could

because machines think differently from humans

and always will

it doesn't mean we can't train it to understand

how we think

I think there's a there's a power with that

but there's always gonna be some level of nuance

machines are about precision

it's gonna give you the best precision

so but I think the greatest point you made is

the greatest superpower we have is actually

clarity of thought in the age of AI

but clarity of thought sounds like it's easy

but it's not right it's like it's easy

just say what you mean

and then when you start thinking about what you mean

you have to say did I really mean that

and you really go through it

so what I found helpful and what we work

with executives on is going through that

and then showing how to actually use AI to do that

right cause there are actually systems and prompts

you can put together

already to help you go through and think clearly

so whenever we go whenever I go through a prompt

I have a series of actual

other prompts to help plan and execute

yeah right

before I ever do that most powerful statements it okay

you may know this already

but I'll tell you just in case for the audience

one of the most powerful statements you can do with any

uh LLM and AI is at the end of your prompt

because AI is biased almost like humans

towards what you say at the very beginning

and then at the very end

that's what it really remembers

so I uh

you always if you do this at the end of your prompt

you'll have much better precise your prompts

ask me any clarifying questions

until you're 95% certain of how to complete the task

that one thing will then start'cause

then they'll start asking all these questions

that help you get clear on thought

you can do that and then you can take it further

I won't go down the rabbit hole

but you can basically have these kind of already props

because humans are better

kind of talking through things right

we have our own love language

AI has its own love language too

it knows how to speak to itself

so you need to use prompts to talk back to it

to help you get a better response

so most people understand that we have to get

like you said

clarity of thought on what the hell we want first

and then we have to understand

how to communicate that back to AI

and operationalize that

that's the part I think that people miss and they

cause we're we're bad at getting clarity of thought

as you said we're bad at delegating

so now we have to become better at that

if we actually master that

the technology becomes relatively easy

so I've a lot let's uh

let's talk a little bit about kind of this um

friction that we're kind of having with AI

and specifically with designers

when we're talking to designers nowadays

and folks that are designing experiences and products

who touch on this a little bit

but how do you differentiate

so it's actually a quality designer now and who isn't

because we have tools that obviously can fake the funk

it can put out things that look like they put

effort into it

but they don't necessarily have that nuance

and you can't necessarily tell by a product or work

or maybe you can

how do you go with designers to really look at that

and really I would say this for workers overall like

cause you can probably have people have their resume

you might get 10 I don't know how many

resumes you get there probably a lot more than you see

how do you differentiate that

and know that this is a quality

person

that understands the qualities that are important to

a kaleidoscope

which whatever that is design critical thinking

how do you measure that given

it's so difficult when people can just produce

something that looks like it's pristine yeah

it's a it's a good question cause it's um

my wife works in education

and I often hear about kind of the

I'll describe it as an arms race of yeah

how do you stay ahead of the students who are using AI

and it it sounds like how do you stay ahead of

you know 20 years ago had well

the kids with these graphing calculators yeah

before that it's what about the slide rule

and so there's always gonna be these new technologies

and it's gonna help I think students or any

any professionals create better create faster

and so certainly there's an element when

when we're looking at take a designer as an example

we we hire industrial design graphic design

user experience design design research

really exceptional professionals

across the experience band too

some are in school

there are co op students and our interns

some are new grads some have 15

20 30 years of experience and of course

you expect to see different kind of work

from each of those chores

so one of the questions we often ask is

does this

make sense for where this person's at in their career

don't expect

one output from a group that they're not in

and sometimes there's the obvious stuff like oh

there's you know seven fingers on that hand yeah yeah

this this bracket doesn't line

there's nothing holding it up

but that's the easy stuff to to look through

the harder pieces when we do a portfolio review

or we put an engineer through a skills test

and we actually have them live

create something for us you're looking for process

you're looking for how do they think

what is their philosophy

what is their curiosity are they asking good questions

that's usually a lot better of a determinant than

are they able to click the mouse and

you know

manage through these screens in CAD or something to

to make a design and if

I often think about some of the

world's famous designers and architects and creators

and you see them sketch something up and you're like

I'm about to watch an artist at work and it's the most

yeah simple diagram and you know

line drawings and clearly

obviously they're not putting a lot of time in it right

but what we value in that person is not necessarily

their technical ability to draw a perfect circle

a computer can do that

what we're asking that person to do is

how do I apply my skills as a designer

to think about what problems the world needs solved

and ask the right questions to get me to a reasonable

practical solution to solve that problem

so it's a lot more about the soft skills

it's a lot more about the mindset

the tenacity the curiosity than it is

how good are they with this computer program

these days yeah

I think that's I think that's great

when you think about I

AI and the opportunities this brings

obviously mass produced information

the challenge it brings to an employer

and folks like yourself

is that you can get flooded with all of these resumes

and things that look like they're legit right

so I think the answer to that is

you know you have to

you have to replace artificial intelligence

with something that can never be artificial

right like it in person

like you can't you can't fake that right

we can't fake what we're doing here

you can't fake in real life

you can't fake

it's so much right

especially

against people that know how to ask and probe questions

right so I think it's those in real life experiences

how they know how to interact with people

how they know

do they know how if you ask them an open ended question

you know what are your

what values that shaped you

and they have trouble formulating an answer

you know that okay

maybe they can't think on their feet

these are things that like you can't fake right

so I and I've

I think there's a lot of struggle

particularly in the latest generation

and I want to be too critical of them

because I think they've they've been handed

the situation they've been handed with

with with a lot of Gen z's

it's the fact that they're the first

kind of digitally native whole

kind of a generation that's grown up from internet

from right when they got out the crib

it's right now

and there's a lot of great things to that

and that they're more digitally native

but I I think there is some struggle to face to face

in person overall right

I'm making a generalization

met lots of great people in the generation

but I overall

as a just observation

every generation has its own challenges that

you know millennials have

Gen Xers have baby boomers have

I feel like Gen z's are

are having this kind of work interaction

how do you what

how do you advise

what do you look for in your new emerging workers right

and Gen z's and what advice would you give

those who are just starting

like take yourself back to young Ben

what advice would you give him

what advice might you ignore for kind of

people that are just kind of coming into the workforce

in this kind of very rapidly transitioning time

that's a such a hard question to answer

I I'm a millennial

and so I often like my hair bristles when I'm like

attacked as millennials are killing

the mortgage economy or something

or we eat too much avocado toast

I'm careful I'm careful about putting that on

you know a Gen Z generation too

but I I think the point is

is accurate of

each generation is gonna have its own

proclivities or tendencies

and that's going to

interface with the preceding and following generations

absolutely in unexpected ways

so I think the

the best piece of advice I would have given myself is

um it's advice I got from my dad

so it's not even my own it's pay attention

look at the people around you

how are they acting how do they carry themselves

who are people you respect

whether they're like you or not

and I think even better if they're not like you

and they challenge your expectation of what is

how do I carry myself in this world

and how do I uplift people around me

and emulate that

to the extent that it feels comfortable to you

you still gotta be yourself and I think with with Gen Z

I'm careful about making predictions broad predictions

but if if they are more comfortable

interacting with each other in digital ways

than our generations are that will work for them

when they are the primary generation in the workforce

but it will take some time

for that to become the normal

and there will still be boomers

and Xers and millennials who are like

back in my day

we had face to face meetings

and so what I would encourage them to do is

break out of your comfort zone a little bit

have some empathy with us millennials

who don't quite understand

but at the same time

look at what is working really well right now

in your workplace and

and find ways to navigate that

which might make you a little bit uncomfortable

and I think we owe it to them too to do the same

and it's all about this whole theme of empathy

I think perfuses everything

whether you're designing a product

or you're designing a workplace

you have to create a culture that is evolutionary

by nature

and I'm a firm believer that a company's culture

or an organization's culture will change

no matter what the question is

is it evolving into something you want it to be

and that's where it comes to values in my mind

principles not so much how do we

how do we have meetings with each other

but at the core

what do I believe about our relationship

am I humble do I have the humility to believe

you have something to offer

that I don't know

and vice versa are you collaborative with me

are we both tenacious and wanting to solve this problem

and if we hold these common values

then we'll find a way to work together

the the rest is just blocking and tackling of

how do you structure a company's common practices

so this is the a very long answer

it's not really an answer

cause I don't know the it's

it feels

like the generational problem that we'll always have

but I I think as

as humans

we've got to be comfortable with ourselves and

and then be observant of how do we fit into the world

yeah

and how can we shape it in ways that are beneficial

I feel the one thing that is different in this time

this is not any generation

this is all generations are affected by this

there's

we've talked about the great opportunities with AI

I believe one of the greatest challenges

is really how we interact together

specifically on social media right

because that algorithm goal is singular

how do we we get engagement

it doesn't ask how do we do it in an empathetic way

it doesn't ask how does it affect society

it doesn't ask how does it affect relationships

so I believe

it feels like empathy

is more challenging now than it has been right

because of not that human beings don't have empathy

we do

we also have all the other problems human beings have

right and the current environment within interaction

which is still a lot of social media

whether we accept it or not

it's just true

is that you are incentivized towards outrage

you are incentivized to do things

and to participate in things that reconfirm

not empathy for understanding different perspectives

but reinforcing that you are always right

so my question to that is

in this climate of how do we not lose empathy

given the state of the current climate

how do you as a leader and you are a leader

how do you try to reinforce that all the time

with this new kind of challenge

human beings have always done crazy things

have always challenged people

have always done things that are not

helpful to human beings this is

we've also done great things

what's new is there wasn't like it

something outside of humans

driving humans to do things against each other

so given that how do you kind of balance this

in terms of not losing empathy

with the more and more advancement in technology

in terms of algorithms in a single word

I think it's exposure and in a business like ours

like Clive Scope Innovation

where we've got to create something

by bringing a lot of very different people

different backgrounds different educational experiences

different life experiences

together to make something net new

it's all about friction

they have to be exposed to each other

I think one of the things

things that righteous outrage thrives on is division

there has to be an other group

and it's even better

if you don't really know who that other group is

of course

cause then it's so much easier to just say I'm right

they're wrong clearly

uh I have the right view of the world

that's a lot harder to do

when you actually go and spend time with

absolutely or those people

and I think that's true

kind of regardless of what the conflict is

if it's ideological political educational

even just simple things in our world

we face small problems

I call them small problems you know

project management time

it's a lot easier to say that person's unreasonable

I'm correct but when you actually get in a room

and you understand why they think

their version of the timeline is correct

and yours is incorrect

you find out there's a lot more gray in between

and you can work through that

but you have to in some cases

force this exposure

because it is very easy to stay behind

it is the

the computer screen and just send off a quick terse

maybe rude email or something

it's a lot harder to do that sitting face to face

now that's not always practical either

you know our companies are global we're in Cincinnati

we have an office in Boston Dallas

Seattle our clients are all over the world

that's easier said than done

and so you have to find what are the proxies for that

yeah and I

I actually think one of the great

outcomes of Covid is the use

great and painful is the use of video conference yeah

because it's while it's exhausting

sitting in front of a camera all day long

you can actually read

a little bit more information about this person

in their body language absolutely

you can read how they're responding to your

your comments and that that is very helpful in a

in a creative business like our own

I agree

where our engineers have to really understand the

the nuances of the manufacturer's perspective uh

maybe around the other side of the world

and I also think

coming back to the generational differences

we talked about

Gen Z or the digital natives might be our saviors

because we are the ones who

my generation the kids who

whose families maybe got computers when they were 10

or 15 or 20 right

and we have to figure this out

and we're making a lot of mistakes

the people who grow up with this

it's like breathing to them and

and I see even in my own family

a lot more skepticism in the younger

especially Jenna especially Jenna also

they question a lot more

whereas you know

my older relatives God love them

they're like hey

did you see this can you believe it

and I'm like

I don't know that one passes the sniff test like

but you know back in my day

we use snopes to figure out if something's real and

and I think there's a healthy skepticism that

that young folk are coming up with

and I think that's gonna be good for all of society

that's well said that's well said

I and I agree

and I think we

all generations can learn from each other

right there's something that we can learn

you know Gen Z wants to sometimes general speaking

wants to be remote all the time

and I think there's a lot there's some uh

power to that but there's also

we have to also figure out a way to connect uh

because it's the only way

and there are things that

if you're gonna have a remote first culture

you have to then do things even more intentional

to get to know your coworkers right

it still doesn't replace us

having to figure out what's driving you

is the culture going in the right direction

and you still gotta figure out like if you're a leader

this is something

I didn't really start appreciating till recently

you have to also understand

the nature and the psychology of your people

and the feeling of the culture

and that only you can only get that

by connecting with them and listening to them

and so it can't always be in person

but if it's not

you have to be even more intentional right

there are ways to do that

but it's actually sometimes even more work

as we talked about earlier with AI

like if you just put stuff out there

you'll you'll get a whole bunch of stuff

but it won't maximize so

you have to be more intentional with what you're saying

and what you're doing it's the same thing

I think when you talk about a remote culture

it's like it's a it's the same extension okay

couple of rapid fire questions okay

alright let's go alright

uh this is a tough one

what's one important truth you have

that a lot of people disagree with you on

that people disagree with me on

I don't know this is tough Rob

a lot of people in Cincinnati will agree with me

but I think

the university of Cincinnati is one of the greatest

institutions in the state

I I think the collaboration

the Midwest Openness Midwest Con

as an example of what can happen in the city

where you're getting policymakers academics

industry folks technologists

and futurists all together

wanting to solve problems together

and then having the grassroots willpower to do it

I travel a lot for work I get to meet people all over

it's a special kind of culture that we've got here

in the the Cincinnati region

sorry to say

I don't know that so Ohio would agree right

but I think Cincinnati would at least

be with me on this one well

I I'll say this

what I think of important truth you have

knowing you that many people might not agree with

is that empathy can still be effective

you answer it better than I yeah right

cause I know you right it's like you

a lot of people think that like

empathy is something that cannot work

you have to be you just have to be cruel

and that's what it takes to get ahead and just

just be like mindless to

and just be driven only by like what's best right now

and you don't seem to be that type of leader

and so like

I think that feels like that's what it for you

that's an important truth that you definitely have

attitude to that

which is many people might agree with me on this

that I genuinely believe most people are good

yeah and you always hear the quote

laws only work for law abiding as citizens

well look

look how many people are law abiding

how many people actually want to go and help that world

and maybe that's that culture

I was speaking to about Cincinnati

but that's I genuinely believe

that's rooted in our desire

to want to leave the world a little bit better

and not purely be extractive

we're empathetic to the people who are around us

and who are coming after us

and I hope more and more people believe that

I I know there's people who don't

but I choose to believe that

the world is generally slanted that way

I believe that the world is slanted towards

the direction we bend it

so that that's my yeah bias or belief

so I would say that when you have an empathetic leader

leading people tend to be more empathetic

if you have a non empathetic leader

people tend and culture

and what kind of systems are they building too

because you have empathetic people

working in a a a discriminatory or harmful system

and no matter how hard they rail against it

unless that system's redesigned

it's it's an uphill battle

that's it because and because the

the science has shown that we as individuals

as human beings we're also tribal

and so we our brain gets redirected and re

and reprogrammed to the people that's around us

the most right

so if you are a person that seeks to hold these values

the most important thing you can do that has values

where you want to be empathetic

you better be around empathetic people

or you will lose your empathy

like this is what people don't understand

like who you surround yourself with

the environment you put yourself in

the systems we put in place

determine the direction of our mind

our life and our character yeah

and that's still always that's been principally true

since the beginning of time

and I still think that remains true

midwestcon

what are you looking forward to most with midwestcon

we're glad to have you uh uh

Cloud Scope as a second year sponsor again

what are you looking forward to again

forward to last year it was it was a catalyst for us

it it's this disparate

special group of people who are artists

their policymakers their technologists

and they genuinely want to share meaningful ideas

together

what I really loved about Midwest Con last year was

I had virtually no small talk

it's like the the more not small talk

my worst fear at a conference like alright

I gotta make small talk for three days straight

at Midwest Con

it's deep conversations about how are you

how are you seeing change happen in your world

and is that make you hopeful or fearful

and what can we do about that

and I love that there's this element of

what can we do about that

it's very action oriented

you're getting city leaders industry leaders students

faculty all together

and I think that's really meaningful

so this year I I'm looking forward to learning

last year I'm not an AI expert by any means

I'm a person who uses artificial intelligence

I'm I'm fortunate enough to be surrounded by many

deep experts in AI in our business and in Infosys

people who are creating these technologies

so I'm showing up to these conferences to both learn

what is the new theories

new academic approaches that are really exciting

I just wanna learn and then how how can we apply this

and that's the translation that I love about midwestcon

and what do we need to do

coming back to our previous question

what do we need to do as citizens and

and lawmakers

to build systems that enable this for good

and that we're creating

environments where innovation can happen

but it can happen responsibly and explainably as well

absolutely OK

couple of real rapid fire questions for kaleidoscope

what does success look like

five years from now for kaleidoscope

I I tell our folks at kaleidoscope

that my mission is to create kaleidoscope into

the best product development company in the world

aspirational we're we're we're not there yet

we're a lot bigger better

stronger than we were 10 years ago

but five years from now I wanna look back

and be very proud of the intentional decisions

we made to make ourselves better

and that might mean more technically rigorous

it might mean more ethically rigorous

having

really high quality people continue to join our firm

and stay for five 10

15 20 years

there's a lot of old timers at the company

that

I'm super proud that we've built this firm together

and want to see a new generation

take many of these rains

and form it into something that they want it to be

so yes I still want us to make incredible products

that solve problems for people

save lives make life more delightful

make it more efficient make it more um

sustainable for our humanity

but I also want it to be something

that our people are very proud of

alright uh

so final questions that are similar

you can just answer back and play in the sentence

what's the one thing AI

will certainly change the next 5 years

AI will change our relationship with Microsoft Excel

without a doubt it that it was a very specific answer

I mean it's it's very good at data analysis

it's very good at turning

qualitative data into quantitative data

and then giving you outputs of that

and there's a lot of folks I'm an engineer

I use Excel all the time

our finance team lives and breathes Excel

but um in a lot of the corporate world

runs on Microsoft Excel it's a great product

but I also think it's limiting in the knowledge

base that people have with it

and it becomes a a really one dimensional tool

and the reason I say this kind of tongue in cheek is

it's also the part that people don't necessarily

love about their job some people do yeah

Emily in our accounting department

she's got a whole mug that's about Microsoft Excel

she's gonna love she loves working in the tool right

but for everyone else

it's a necessary step to really get the answer

that they're looking for

and I think conversational or agentic AI

using Excel as one example

is gonna change the way we interact with the

the corporate tools at our disposal

and I think it will allow us to move much more quickly

through those tools as long as we can explain it

one of the reasons Excel is

the backbone of corporate America

is that it's highly explainable verifiable

validatable incredibly robust tool

and we've got to get AI to to get to that level

and I and I think it will in the next five years

and I and you've got some good points about

you know how people use data

some don't just need to get the answer

um and for their lives it'll be easier

I do think how our work is done

is sometimes tied to our identity

and I think that's one of the challenges

that we work people through

because I believe

the one thing that's going to change

is the nature of work in general

I still think like people are saying like oh

they're coming for cleaners

you should just go be working construction

like I love working construction working construction

you should do it

we have many more people in construction

but if you're saying that

you think that engineering is not gonna matter

design is not gonna matter

my prediction in the next five years is

good designers and good engineers are even

gonna be even more critical

I actually don't think AI even when it gets to Adi

if it gets to that

we'll be able to fairly replace that level of just you

there'll be some level of nuance

and there'll be some chaos

if you will

that's created because when you can do things so fast

there will be things you don't predict

I guarantee it like

I just I think we're just gonna make

the courses people take in ethics and philosophy

and what we would have called the humanities

a few years ago it makes it that much more absolutely

I I agree and thank you you ask great questions

and I appreciate that your

your brain works at a different level than mine

I wouldn't say that yeah

these are the things I wrestle with in

in working at a place like Kaiser

we've got a lot of deep thinkers and yeah

people who are really good technicians

and people who are really lofty futurists

and I'm between the two

and we need all of that together

yeah

and I think that's something that AI won't ever change

is you need both yeah

I'm excited for the future

I'm optimistic about it we're optimistic too

we need more leaders like you

Ben Kahn CEO of kaleidoscope

as always thank you

and I appreciate you brother

appreciate it thanks Rob thank you