Always Be Testing

Always Be Testing Trailer Bonus Episode 20 Season 1

#20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC

#20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC #20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC

00:00
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Amy Crider
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
01:20 Amy's marketing insights
02:31 Career journey unfolds
04:08 Handling global accounts
05:49 Balancing parenthood, career
07:22 Utah Travel Tales
08:16 Building affiliate relations
10:18 Evolving marketing strategies
13:34 B2B marketing deep dive
17:37 Testing marketing strategies
23:15 Prioritizing business improvements

What is Always Be Testing?

Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing.

We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life.

Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!