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Hey Padel enthusiasts welcome to Padel Smash Academy, I am Cesc and I am here with Julian and we're all about Padel! Whether you're new to the sport or an experienced player, you've come to the right place. Our goal is to provide you with the best tips & tricks, news, and weekly lessons to help you improve your game and take your Padel to the next level. So grab your Padel Racket and let's get started with all things Padel on Padel Smash Academy.
Hey, Julian & Cesc here and today we have
Lucio Mormile, owner, founder, visionary of
Hirostar, and also Tolito Aguire Manager.
We are all things padel.
Thank you for having, uh, me.
I mean, it's a pleasure to be with you.
Uh, we've been connected for some
time and it's, uh, good to to
be here.
Talk to us a little bit about the brand.
I mean, we know Hero, star,
we see it's a great name.
We see Toto using Net Racket.
Great design too.
Yeah.
I love it.
Um, talk to us a little bit about
the brand, how the design came.
And how the load came to be?
Yeah, I mean, um, the, the, the
brand, uh, of course evolved
since, uh, uh, the last few years.
Uh, we have been, um, we've
always been, uh, very keen on,
uh, um, having our brand, uh.
Make unique our brand on the market.
Uh, we have always been, uh, very careful
about design and, uh, making sure that
our rockets would look great on the
court because we know that at the end
of the day, um, on an amateur level,
uh, it's very important also to have
a, a good looking rocket on your hand.
So between a very good, hmm.
Very good, but, uh, not so sexy
racket and a sexy racket average.
The user probably will
choose the sexiest one.
Yeah.
Mm-hmm.
Sounds very Italian.
So.
Sounds very Italian.
So the, let's say that the initial
approach is that, uh, even though
I have to say our path to, to
become what we are today, always
went, went in the direction of, uh,
trying to achieve the best quality.
Um.
The best possible quality
at, at a reasonable price.
So connecting all dots together, uh,
pricing quality and uh, uh, having
a good looking racket on your hand,
uh, made all this journey possible.
So how did the merger of, you know,
Toledo in here, sir, come together?
I mean, did you guys develop
these rackets for him?
Did you develop the rackets before you,
you, you know, you worked with him?
How does that whole thing work?
No, no, actually we started the, our
collaboration, um, now three years ago.
And, uh, and it was, um,
clearly a, a bet at the time.
So were you an existing company already?
Yes.
Or you were.
Okay.
You were, so you are
already making racks small?
Yes, we were making racks
for a small Italian company.
Okay.
Making
rockets.
Uh, we're still a small company, but
uh, we make more racks than before.
Mm-hmm.
Um, so we started our collaboration,
um, again, like three years ago.
Um, the brand of course had a great
exposure, uh, with him, but it
was actually a big bet for us, uh,
because at the time, um, he was,
um, you know, struggling within
the Mexican League and mm-hmm.
And, uh, uh, not, not having a great
feeling with, uh, rackets and also brands.
So we, we try to.
Show him the way we worked.
Uh, and, and there was some kind of
connection that clicked and, uh, and we,
we started to see a common path together.
Now, was this just originally, was this
just a sponsorship or was this kind
of like more of a merger partnership?
And then did you guys develop a
record specifically for him and
how much input did he, did he
put into to develop the record?
Yep.
So at the beginning it was
just a pure sponsorship, so.
Just, uh, Toledo using hero star rackets.
Um, and actually he just picked up
one of the rackets in our range.
I consider that, uh, one, uh, one
pillar of our philosophies that we
want to keep up very, uh, short, uh,
collection range in order to have, uh,
uh, more clarity towards users on pick
up the right racks for their game.
Not try to confuse them on too
many models, on too many options.
Mm-hmm.
Uh, so he pick up one of the rockets that
we had available and he made it himself.
Um, then, uh, with the time, uh, the
second year also, he picked up one
of the rockets within the collection
and he made it, uh, the one that
he played with for the whole year.
And then when we, it
was clear for us that.
The, the partnership was
having a great success.
Uh, we decided to make, um, uh, let's say,
uh, a unique racket for his, uh, needs.
So both in terms of, uh, um, the way
the racket had built with, uh, you know,
more, um, a stronger heva, uh, form.
Mm-hmm.
Mm-hmm.
Uh, stronger carbon to
allow him to make, uh.
Uh, the best out of his game,
uh, rough surface for him to show
all his, uh, tricks and stuff.
He, he would do it even
without Right, right, right.
He would do it with the other
side of the racket even, for sure.
Yeah, that's for sure.
So, uh, but we try to accommodate
all his requests and, um, and that
was a be the beginning of a new
journey for us because that was the
moment when, when we realized that.
It was not anymore a sponsorship,
it was something deeper than that.
So we developed a, a sub-brand
within iStar, which is Australian
Alien is, it's basically his,
uh, nickname in, on the court.
Mm-hmm.
Uh, in Spanish, the extra arrest.
Right.
Mm-hmm.
And, and he made it.
Um, and, and it's, uh, and it was
very clear how we came up with this.
We were sitting on a table together
discussing how to launch his brand
and, uh, his, his, uh, personal
racket within our collection.
Uh, we knew about the nickname.
Uh, we, I, I suddenly saw his,
uh, tattoo of an alien here.
That's it.
We don't have to look no more.
You know, that's it.
So that, that's how he came up
with, so that's a sister compass.
And also, and also if you, sorry, if
also if you see the, the text here.
Oh, this is also one of his tattoos.
That's cool.
So that's, oh really?
He has, he has one of the tattoos.
So that's a very personal racket to him.
It's something that he has on his skin.
And, uh, and that's how we build the
Subbrand Alien within the Eurostar
brand.
So Subbrand that, so he
participates in that Subbrand.
Is it a different
company than the main No.
Or is it an umbrella?
No,
the, the Alien brand is part of Eurostar.
Okay.
Okay.
So it's just a subbrand of
the main Eurostar umbrella.
But more than that, because the brand
was great and, and, and it worked.
Uh, very well.
But more than that, as I
mentioned, we realized it was
more than just a sponsorship.
So we decided from last year to invite him
being, uh, one of the partners in iStar.
So actually today he's, uh,
one of the co-owner of iStar.
Wow, that's incredible.
Yeah.
So, um, question, so how did you
come up with the NA name, hero, star?
Because it sounds more like Japanese
or, it's a great, great point.
It's a great, it's a great name
and it's spelled differently
than the typical hero, you know.
No, great point.
So, um, initially the brand was called
Hero Without Star, and it was actually
coming from a Japanese TV show.
Oh, so, so you made a, you made
a good, uh, a good point there.
Um, but then when things started, and
that was a very beginning to, uh, 2019,
uh, and when things started to get, you
know, more serious and I was, needed to
make more investments on the brand, I,
I started to look a bit on the market if
there was, uh, any potential conflict with
the name, uh, before, you know, going any.
Patent registration, trademark
registration, and so on.
So we realized that, uh, there were few
companies with name that could have been
similar, not the same, but still similar.
And so investing money on, uh, something
that could eventually in the future
be claimed or something Gotcha.
Uh, would've been an issue.
So we took an entire summer
brainstorming about the name
without trying to, you know, uh.
Put in the trash, everything
we did with the hero brand.
Mm. Uh, so we wanted to keep that part
and just add some extra piece on top
in order to make the brand feel even
more premium, even more sexy and so on.
And at the end we came up with a GI
style.
Yeah.
Sorry.
Yeah, a great
name.
I love it.
So now let's talk a a little
bit about the rackets.
So what, what would you say is the
difference between a hair star and
a bull padel, or NOx, I mean, why
people should choose this racket.
So I believe today on the
padel racket business.
Um, depending on, of course, size,
weight, balance, and all the, these,
the different element of the rackets,
the carbon, the, the rubber, but the
rackets are pretty much all the same.
Uh, not all the same in the way, uh,
all of the feeling because again,
everything
I, I just mentioned can make
a rocket very different.
One from each other, from the other.
Uh, if I take the same rocket.
Five grams, uh, um,
heavier, heavier or lighter.
It's a different rocket.
Yeah.
It's already a different rocket.
So, but, but what I mean is
that today on the market, there
is no real, this is my belief.
Of course, there is no real
distinction on the production phase.
So they're all very similar in terms
of quality, in terms of there, there
someone are better than others,
but overall they're pretty similar.
Uh, so what, what makes them unique?
Uh, and I'm, uh, and I'm proud of this,
for example, of, of our collection, our
player use exactly the same commercial
racket that users can, that, that the
clients can find on the, on the shelves.
In a, in a
so to liters racket.
Is that exactly this one?
Okay.
It doesn't
make any sort of personalization
or customization at all.
Question, um, what percentage of the
record sales are driven by Alito?
Today?
Well, uh, 2024 was the first year
that we released, um, the, the
alien racket, which was one racket.
Uh, and I have to say that was
pretty much, probably around 40%.
Wow.
Okay.
I, I, for some reason I
thought will be a lot more.
Yeah, me too.
No, no, no.
The, the re the reality is that
the request was a lot more, oh.
The request was a lot more.
Uh, we were not.
Right, right, right.
But it was because of the ex because
of the exposure of of, of toto.
Yeah, of course.
Right, right, right, right,
right.
Well, well, the exposure of Toledo,
the look of the rocket, because people
also love the, the way it looks.
Yeah.
Right.
So, but I think, I think
they associate that with Toledo there.
It's like, it's like as
one, but there, but there's
also many people, you
know what I'm saying?
There's also many people, uh,
in, uh, in less mature markets.
That don't know yet Toledo,
but they see the rocket.
So what percentage
is that?
No, you know, it's a, it's,
Toledo is a, it is a po possibly
the best ambassador for us.
Oh, of course, course we could, that we
could have, uh, chosen in, uh, in years.
You have to
made him, make him a partner.
He was that of course,
in that course, you know.
But, but, uh, but so far he
lived in a. Smaller bubble
compared to all other players.
Sure.
'cause it was, uh, uh, part of a another
circuit, which is not the premier pattern.
The
A one.
A one.
Yeah.
A one.
The A one.
The one.
The A one.
So it was very famous, of course.
In all, in everything that
is, uh, south America.
Yeah.
And few other markets where a one as
a, as a visibility, but in many other
markets where Premier Pad as the a
hundred percent of share, uh, it was.
More difficult for people to know him.
Yeah, of course they knew him
from Instagram, from tricks
they see on an online and so on.
But, uh, in terms of visibility that
came from the circuit, for example,
it was, uh, a, a lower exposure.
So now you're getting more
exposure in Premier, of course.
Right.
This is great.
So, so Lucy, so let me ask
you, how was that conversation?
So he was the number one, undisputed
number one in the A one now.
For him.
It, it was sort of like a, a, a
risky bet moving into the premier.
So tell us about that conversation.
You as a manager, obviously, how
the, you guys came up with that
idea, or, or how does that work?
Because our, our listeners
don't, don't know how that
works and, and there's so much talk
about it for the last couple years.
When is he gonna go into premier?
When is he gonna, and
where will he measure up?
You know, saying there was that
huge, like the last couple, everybody
wants to see him go there, you
know?
Of course.
No, of course, of course.
Uh, it's a question we,
we've been, uh, asked a lot.
Uh, I will not go into the details of,
uh, of the change, uh, because it's
something that it's still ongoing.
So we, we will not, uh, be,
uh, uh, able to, to say more,
uh, more details about it.
But I think it was just a natural.
Uh, evolution, consequence, and
evolution for, for him as a professional.
It, it was inevitable last year when
we started to work together also in
partnership as a me, as his, as his
manager, but considered that we are
also partner in the management company.
So he's also partner
with me in the company.
Oh, okay.
So we, we are doing a
lot of things together.
Um, but when we started the,
the first year, last year, our
goal was clear, uh, was to.
Become, uh, professional padel
players, which has been an issue for
many players over the last few years.
padel has started to grow to get more
visibility, to get more, um, exposure,
but, um, at the same time, uh, players,
uh, needed to grow their professional
and, uh, and, uh, their, um, attitude.
Mm-hmm.
So become more professionals
in the sense that, uh.
Conditioning, uh, nutrition, um,
everything, everything.
Uh, hiring a manager, which is,
which might seem for still for many
players, uh, might look, uh, uh,
something not so straightforward,
but to become a better professional.
Yeah,
you have to let things go.
Uh, and have to, you have to rely on
people that knows what they're doing.
Yeah.
And you have to focus on what
you need to do, which you're
good at, which is the core.
Yeah.
Which is good.
Playing, playing panel.
Yeah.
So, and this is still a
process that it's ongoing.
Uh, it's getting better, but
it's, it's still ongoing.
Uh, so we decided we had to.
Become better players we need to become.
Toledo, of course, is
also a, an event machine.
Uh, Toledo, we, we got requests for events
for Toledo every single day, of course,
in every part of the world, everywhere.
So, so we said, okay, let's do less event.
Uh, let's focus on training.
Let's focus on, uh, professionalism.
Gotcha.
We want to, we want to be number
one in a one, uh, and, uh, and we
want to achieve that this year.
They won at the end of the year.
They won 11 out of 15 tournaments.
Wow.
And, uh, and for at least three
other tournaments they were in final.
Yeah.
So it means that they, more than that,
I think it was impossible to achieve.
So we, we accomplished the
goal, uh, a hundred percent
probably even over achieved.
Uh, what was the initial plan?
Okay.
So tell us the move.
Yeah, sorry.
And, and the move we, we did was
part of a bigger discussion and, and
again, not gonna go into details, but.
Yes, at the end of the day,
uh, it was sooner or later.
And, uh, and we thought that for our, um,
for our journey, this was the right time.
And then we moved over to the premier,
that whole thing about the, uh,
about the strike with the players.
So that was kind of luck on his part.
He was able to get in there
and get to the finals, right?
Uh, it was unfortunate that he
didn't win, but his ranking got.
Got better because of that, right?
Yeah.
I mean, uh, we, it was
something very new to us.
Um, also, also, what, what's that?
The first tournament he played
on the premier or not?
Uh, yes.
Yes.
So that was his first, no, no, no, no.
In the past year, he have
also played a few tournament.
Last year he also played,
uh, qualified in Rome.
He played Genova.
He played, uh, oh, okay.
So Malaga, if I'm wrong.
So he played, uh, he
played a few tournaments.
Uh, but not as a circuit,
just as a standalone in order
to start getting points.
Okay.
For the day that we would've make,
uh, eventually the, the shift.
So it was the official start of, uh, of
a journey in, in the premier pattern?
This, this, yes.
Wow.
But in the meantime, it started
also to play fip, uh, FIP Gold
in Portugal, which they won.
Mm-hmm.
They won fifth platinum in Puebla,
uh, last week, and now all can cook.
So I, from the professional point of
view of, of, of the player who organizes
all that, the manager, I mean the,
the trips, the tickets, the hotel
stays, the who, who does all that?
You do all that Or So,
so it, it depends on, um, consider that
until, uh, last year when we started
to, to, you know, make this, uh.
Uh, journey together.
Um, he was handling like many other
players, everything by himself.
So last year we took all the,
um, parts related to events,
uh, to tournaments, and so on.
Uh, now we are also taking all
the, uh, bookings and all the
management of the bookings for him,
for the travels and everything.
Also, because many times that,
uh, matches with the events that
he has, uh, uh, here and there.
So we need to make sure that, uh, uh,
we optimize his travel also because
it's very tiring for him, I'm sure.
Uh, and we need to make
sure to, uh, align, uh, uh.
Everything that is on his agenda in order
to minimize the, the, the fatigue and,
and the, of course, and the, uh, you know,
uh, the effort that he needs to take.
Uh, because at the end of the day, the
goal, it's always the same, be more every
day, more professional, every day, more,
uh, competitive on the, on the league.
So give us the juicy
stuff about his planning.
Cancun right now,
correct.
So, and then he's playing in Miami,
or he's not, or he may not be able to.
He might.
So as of today, um, he's not
on the main draw on, uh, Miami.
He's the first in the waiting list.
Uh, well the first on the, on the
list, uh, outside of the main draw.
So he needs to play meaning to qualifying
rounds, meaning that it needs to play
qualified, uh, but at the same time,
if you make it to the final in Cancun.
There will not be, it'll not be possible
because, uh, the two of there is an
overlap, uh, between the two sessions.
So there's a chance
that we won't have to lead to.
The alien, the
extraterrestrial not in Miami.
Correct.
Oh my God.
It's gonna be devastating
for a lot of, uh, fans here.
Of course,
everybody loves him.
He's
got a lot of fans, you know.
I know.
You know, he tracks a lot of people.
We, we have to, we have to look at
the bigger picture and of course, uh,
if he can make it to the final, uh,
it's more points, obviously.
Right.
You know what I mean?
Exactly.
I mean, not make it to the
final for us to win it.
To win it.
Of course we don't want to go to final
to just for the sake of it.
Right, right, right.
But, uh, but yes, uh, so we, we need
to do, look at the bigger picture.
If we'll go to the final,
we will fight, uh, to win.
And, uh, that's it.
Well, let's hope that, uh, and
there's no way he can, so if make it
to the found, like he will not make
it guaranteed way to, it's no way.
It's no way.
Nope.
No exception or nothing.
No.
Oh, oh my.
As far as that, that's tough,
man.
That sucks.
As far as we know.
That's it.
Wow.
So we are, we, we'll see what happens.
So now
let, let's, let's go
back to, to hero start.
So tell us a a little bit about
what you have on your hands.
I mean, uh, and, and, uh,
when is it coming out?
Uh, all the goodie stuff.
How, how many in the collection, how many
rackets do you have in that collection?
So.
2025 Eurostar will have a, a
total of, uh, nine rockets, nine
rocket in the collection Rockets.
Wow.
In the collection, including, uh,
a female, um, the first female
rocket, uh, that we released.
Female alien.
No, it's not female.
It's part of the Precision collection.
Yeah.
Um, the alien will, uh,
will have, uh, two rockets.
Versus one from last year.
Uh, because we, we also hear, uh, uh,
our client's feedback, uh, Toritos
Rocket is, it was extremely, uh,
successful, uh, and loved by our clients.
But it was also a difficult
rockets to play with.
Yes.
'cause it was very hard.
The rocket 20 4K carbon, uh, stiff,
extreme hard, um, uh, Eva rubber.
So not for everyone.
Yeah.
So we, we decided this year that
we wanted to make more people enjoy
the, the alien, uh, brand, the
experience, the alien experience.
And it was, uh, and it
was, um, the right choice.
I believe we are already
collecting great feedbacks before
the racket has been released.
So this year we will have,
uh, two version of the alien.
Uh, we will have, uh, the Alien
Pro, which will be, can we see it?
Sure.
Alien Pro, which is the, this
is Toledos, this is Toledo one.
So you will use this one and it's, um,
feels stiff.
So what, what is the difference
between this one and that one?
So the, the Alien Pro use a 20 4K carbon.
Okay.
Which is this, um, and, um, extreme
hard, um, E-V-A-E-V-A rubber.
Yeah.
You feel it.
So, so it's a very steep rocket.
Um, and they call this a little bit
different correct.
To that one, right?
Correct.
Uh, the, the pro, uh, have,
um, uh, darker blue, uh, glow.
Yeah.
Behind the alien and behind the logo.
Yeah.
Here.
Um, and, uh, and the alien has.
Uh, you see that one 12 K?
It is a 12 K carbon.
You feel, uh, and a softer and a softer,
you feel?
Yeah.
Oh yeah.
Uh, with a lighter, uh,
lighter blue, um, glow.
Um, there is also one other big
change that we did on, uh, on the
alien, uh, uh, brand this year,
which was we changed com completely.
The Alien logo, the alien
logo from last year was.
Yeah, I can see that.
Not
unique was a, was an alien logo, which
was yes, designed for him, but in order
to fit as much as possible and to match,
match as much as possible is tattoo.
So there was, um.
Let's say possible to find the
all elsewhere a similar alien.
Okay?
So in order to make it a brand,
you need to make it unique, and we
decided to do that in this collection.
So the Alien has been personalized
and has been customized, um, in order
to be unique for, for the brand.
Uh, and it was a very
difficult, uh, exercise.
Imagine, I'm
sure you had 10, 20, 30 different ones.
Which one do I choose?
Of course, I can't figure out 'cause you
need to, you need to change without
disrupting the, the, the, the
image, the brand and, and the logo.
So also there, it was a big exercise
of, uh, of, uh, design that we did.
But we are very happy and
satisfied with the results.
So our viewers and listeners.
When is it coming out and how much?
Mm, so so
these are coming out.
At the end of this month, we
will present officially the
racks at Rocket X. Rocket X baby.
We're giving away tickets
to Rocket X. Don't forget.
Yes.
If people go to Racket X,
can they try it out on?
Yes.
Okay.
Can they buy it there?
No.
We, we might sell.
Why not?
We, we don't sell, uh,
we don't sell at Rack
X. Oh, okay.
Okay, okay.
Yes.
So now let's say the American market
wants to, so they can try that rack X.
Correct.
So if I go to Rack X, I can try the rack.
Correct.
So now I wanna buy it at the end.
I gotta wait until the end of
March to purchase it Correct.
Before they come out.
Where can I purchase it?
Here in the United States.
So in the United States, we, we
have a distributor, uh, which
works with many different, uh, uh.
Um, clubs and, uh, and, uh,
shops and, uh, e-commerce, uh,
you know, that part.
Smash Academy has an e-commerce
and we will be on,
well, we're gonna, we're gonna
review these and try these.
We're gonna review, I'm sure we'll
like them, and then we'll put 'em to
part of our collection and e-commerce.
Of course, we do.
Of course.
So, so for the North American
markets, there are many
possibility to buy the rackets.
Good on no major, um, padel, e-commerce,
uh, Amazon channels, and, um, mm-hmm.
And, uh, shops.
So tell us a little bit, uh.
Where do you see the American market
and how hero stars are gonna attack
or, or get into the American market?
What, what is their vision?
Yeah, so our goal last year was
to put a foot on the ground and,
uh, step into the American market.
And, uh, I have to say.
We are very happy with what we did.
Um, the alien racket has been, uh, uh,
bestseller for a couple of months in,
uh, some of the major e-commerce, uh,
padel e-commerce, uh, of, uh, of the us.
So we are very happy about that.
But we need to, we want
to make a, a step further.
Uh, it just are.
Uh, and, and, and I am having a
personal conversation with the potential
investors in the brand, uh, that could
help us boost the American market.
That's our main goal for the year.
We want to, uh, go big, uh, in
the US in order to, uh, develop
the potential that the brand has.
Because we know that there is a big
potential behind, and we need to put
it on the ground and we need to, how,
how about the, the apparel, the shirt
alone, the design, and even the socks.
I mean, they're just great, but
it's very hard to, to the choir.
Yeah.
Yeah.
That's, are you going to be
launching on the apparel?
Because I, it's a great design.
Yeah.
I love this.
I think everybody would wear it.
I would,
yeah.
So, so in the first year, uh,
we decided for the sake of.
Being fast on the market
to focus on rockets only.
Uh, but this year, uh, for
sure we will also bring all the
clothing collection, accessories.
Uh, the bags are coming so nice.
Everything is in pipe.
Um, we will be with full
effort on the US market.
We all the collection.
Uh, when, when would you expect,
when, when you expect that to happen?
So bags, uh, for sure will be
available together with the first,
uh, batch of racks, uh, end of, uh,
end of March or beginning of April.
And, uh, right after all clothing
collection, consider that we're launching
the new clothing collection mid-April.
So I think with that timeframe, we
will also have, uh, it here in the us.
So what, what is the plan?
I mean, United States is huge.
It's, it's, it's true.
Gigantic.
So what is the plan for you guys to, to
attack the, the grassroots movements,
meaning, I mean, we, we talked to some
people and there are over more, more than
200 clubs coming up this year, so how are
you gonna start with putting in the hands
of everybody because the American market.
They don't even know Toledo,
they don't even know the brand.
So how, how much marketing or
how much push is gonna work
because they know Wilson Head,
of course that's African American.
Too fair?
No, that's fair.
That's fair.
And it's, uh, it's actually what
happened in every new market.
In every new market, you need
to invest on the brand, uh, in
order to, to start, be visible.
Of course, having toto, uh.
It's, um, it's a, a
facilitator for this Yeah.
For this goal because Sure.
When people start to become,
uh, uh, addicted to padel, they
start to look for tricks on the
web and, uh, on, on Instagram.
And that's where TTO kicks in.
Yeah.
Because it's, it's it's nature and, uh,
and making more manageable racket.
Yeah.
Of course.
That the news is also gonna help.
Of course, of course.
It's very smart.
Yeah.
But, uh, but at the end of the
day, the way we believe, uh, um.
We are gonna be on the US market.
Well, first of all, uh, our
distributor has a very solid presence
in the US and it's connected to
lot of clubs, shops, and so on.
So that for sure will help.
Uh, but at the same time, we
will be hiring someone locally.
That will be entitled to, uh, be
the, the face, the face of Eurostar.
And, um, speak to every club, visit
every club, visit every, um, potential
opportunity and, and, and, um, facilities,
uh, in order to push the brand, um,
be more visible on, uh, on the market.
And of course, um, uh, full marketing
strategy with the exposure, uh,
and everything in order to, uh, be.
The here as a brand that not only, uh,
as a, a totos racket, we are extremely
happy and proud to be Totos racket,
but there is a lot of good behind that.
Yeah.
So we want to make sure that we
are here with the full story.
Yeah.
So are you guys planning to.
Invest in local players,
uh, coaches, clubs?
I mean, what, what is the idea here?
Or, or other players, or other player?
I mean, do you have any, first of
all, do you have any other players
professionally and how you gonna
do here in the American market?
Yes.
Yes.
We, we have our player,
professional, professional players.
Uh, in Premier Prade.
We have, uh, Salva, which is number 35.
We have, uh, Juliet Abia,
which is, uh, a former, uh.
Uh,
sub champions of the world with
Argentina and, uh, and also
around number 30 of Premier Padel.
Um, we have two more, uh, girls
that are joining our team as well.
Uh, so yes, we have more
professional players.
They will be playing in Miami,
so they will, it'll also be, the
brand will also be visible here
in the, in the next few weeks.
Um, but of course the development
of a market also goes by.
Uh, coaches goes by local
players, uh, and, and many other
steps that you need to take.
Yeah.
With, uh, we are doing a lot of,
um, club partnerships as well.
Uh, we already have a couple of
active, uh, uh, partnership in place.
We are working on, on a few more, and
there will be more and more coming of
course, when, uh, when the development
of a market comes from different angles
and we want to tackle all of them.
Yeah.
That's super great.
That's great.
Yeah,
it's like you have a plan.
This is great.
Uh, you
know, it's, uh, it's, um,
we, but like every other brand,
because it's the same for every other
brand, we are lucky because it's, um,
what's happening in the US happened
already in many other markets over
the past two years, two, three years.
Mm-hmm.
Of course it's not the same because
us, it's an entire continent.
If we, if we measure it to the, to Europe.
Yeah.
Um, so there's more, there
is more complexity behind.
Mm-hmm.
Um, way more complexity behind.
But the way to approach, uh,
the market, it's the same.
So we know what works, we know
what doesn't work, and we.
We also want to learn about, um, the
specificity of the market because
there are market specificities,
which works in Argentina.
It doesn't work mm-hmm.
In, uh, Mexico.
And it works in the UAE of
course, but not in the us.
Yeah.
So, so we want to learn about
those specificities and adapt.
Uh, but we, we know the receipt.
We know we know how much salt
and pepper we need to put it in.
Uh.
In order to succeed,
you know, it's like to make, it's always
about, you know, exactly what to do it.
So I, it's, it's hero start.
Uh, this, obviously it's, it's
a high performance rocket.
It's for, for, for the advanced player.
Do you guys have anything, the
market in the American market's more
beginners, intermediate, you know,
I mean, uh, uh, uh, I think it's
this one that he's, yes, but I mean,
do you have it in the other brands?
Are you coming up with
anything for beginners or, or.
Uh, value racket, you know, females.
And so the full collection, uh,
the only racket that I would say
could not suit, um, an amateur,
um, player, just a beginner level.
It's the, it's the Alien Pro because
it's a racket that it's, uh, clearly.
Uh, difficult to, to manage.
Yeah.
If you, if you don't have a great
end, if you don't know how to hit
the sweet spot and, uh, you don't
know how to, uh, use the racket.
Um, then the pro line, uh, which is,
uh, composed by Blackstone and Redstone
Racket, and I put also the alien, even
though it's part of the Alien collection,
the usability of these three rocket, it's
a bit higher than, uh, uh, hemorrhage.
Um, so, uh, they're.
The top performer rackets.
Um, but still, uh, amateur players
or, uh, intermediate players
can have great feeling with.
So depending on their level of play,
they can find a red stone, which has more
lower balance and a bit more control.
Or the Blackstone with a higher
balance and, uh, and a bit more power.
And, uh, and um, uh, let's say, uh.
Uh, how can I say, uh, a bit
more, uh, a professional touch
of, uh, of, of the racket.
Okay.
Then there is a, the precision collection,
which is made, uh, by the solar racket,
the Aurora racket, horizon, and Andromeda.
The four rackets are
for any kind of players.
They, they, uh, the good of
this collection is that players,
uh, that only tried it for, uh.
One time on the first time on the court
can adapt perfectly to the rocket.
They can immediately have
a feeling with the rocket.
So that's a, that's a, that is,
um, one of the collection that
over the past few years have
worked very well because of this.
Because you, you get in the,
you get in the court, you try
the racket and you love it.
You, you, you can, uh, uh, you know,
I'm a big fan, for example of the solar,
which is the round rocket, um, that you.
Uh, you basically reduce
your, uh, error rate by 60%.
Really, it's a rack, it's a racket
that, uh, helps you, uh, put
the ball on the other side and,
uh, worry less for it's success.
It's gonna be great success,
Doug.
You can be, you can be top, top, top
10 in the US if you reduce your by 60%.
Oh boy.
No, but it's my friend.
Supposed to be my friend.
The friends we deserve.
Yeah.
Oh man.
No, but, uh, but it's, uh, it's true.
I mean, uh, it, um, it really helps,
uh, uh, you play, uh, a better game.
Uh, so I believe, uh, every players has
a specific, um, um, aspect, uh, of the
rackets that will suit them, uh, the most.
Uh, also on our website there is a, a tool
called the Racket Finder, which helps you
identify the right racket for your game.
And, and we develop this tool in order
to help, uh, users to, um, reduce
the risk of purchasing a racket.
That is not great for them.
It might be.
That's good.
Is that just
for your records or for all records?
It's for our racket.
Just records.
For now, it's for our
records.
It's on our website so everybody
can, can look at it and, and use it.
And it tells you which racket
of the Eurostar collection, uh,
helps you improve your game.
Uh, we will never tell you if you're
a beginner, we'll never tell you that
the Alien Pro is the racket for you.
Alright?
Even though it's the most
expensive racket, uh, compared
to the rest of the collection.
Oh, let's go over there.
We didn't go over price,
so, and exactly you said we're
lunching at the end of the poems.
Everybody looking forward to it.
Where can they purchase it?
And then how much?
20 4K.
The, this, the, the, the
pro, the, the what?
Retailing for,
so this rocket in the, in Europe?
No,
U-S-A-U-S-A
in the us.
Uh, I can not give you
the final price today.
It'll be a range, but, um,
over 300.
Over 300?
Yes.
Okay.
Not over 400 of, not over four.
Oh, oh, okay.
And how about, uh, this and
this one a bit lower.
This is about 10, 15% lower than, uh,
than this one.
So high 300, maybe low, 300 mid, yeah.
Correct.
And the, the solars and all that, the one,
uh, those ones, uh, stays on
the market are around 200.
Oh, that's
great.
So
it's,
those are very recently
priced.
Those, those are, uh, again, the
assumption and, uh, and a bit of the, the
history of Eurostar starts from there.
We, I wanted to, to create a racket,
which was performing on the court,
but affordable to more people.
Mm.
Uh, racket is a, a, sorry.
padel is a, an expensive sport.
Yeah.
Um, so if we could make it a bit more, um.
Uh, accessible.
It's great to, to have
more people playing it.
Uh, it doesn't matter
that we give it for free.
There are costs behind, but um, but we
believe that, uh, for the quality of the
rocket, the design that we put on it,
uh, and the distribution that we put in
place, uh, the price is very attractive.
Great.
Great.
Alright, Lucia, do you have
anything else to talk about to our
viewers before we end this podcast?
For us viewers, I'll be waiting
you at Rocket X. Rocket X. Great.
Good.
And, and also, um, very shortly we'll
be selling dish rackets@palletmatch.com,
so we'll let you know exactly
when we, you can get this beauty
on our e-commerce as well.
And, and apparel.
The shirts and apparel
and apparel and par.
Thanks for coming down.
Thank you.
Congratulations with everything.
Really appreciate.