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A Wedding Business Podcast - Tips and tricks to, grow and sustain a amazingly successful wedding business in a way that's is fun and gives you tons of freedom.
Welcome everyone to the Wedding Pro Academy Podcast. I'm Nicole, your host. I'm an expert in the wedding industry and I've personally built two 6 figure businesses from the ground up. I am obsessed with building businesses that make lots of money but do so in a way that also create luxurious amounts of freedom. So if you're looking to build, grow, or scale a wedding business in a way that doesn't burn you out, and you'd love some guidance from someone who has done just that, this podcast is for you.
Nicole:Each week I'll cover strategies, tips, tricks that will give you your dream wedding business too. So much for tuning in today. Let's dive 55. Today we are going to be talking about something that a lot of us struggle with and especially the newer wedding business owners, this might be something that you are feeling stuck around. And so today I want to talk about why brides are ignoring you.
Nicole:Specifically, three reasons that brides are ignoring you even after you've catered to their every desire and given them an incredible price. Can relate. You've been talking to a bride and then she just ghosts you. And you've spent so much time working on a proposal that you think they're going to love because it solves all of the things, all of their problems. It gives them every single thing that they ask for.
Nicole:And on top of that, you've discounted your price. So you think it's like a no brainer. Of course, they're going to book you. But then they don't. You don't hear from them again.
Nicole:And you're like, what the f? Like, they're I just gave them everything, and they totally ghosted me. Why? Right? Why are they ignoring you?
Nicole:So I'm gonna give you three reasons why this is happening. Three of the most common reasons this happens and what you can do to kind of fix this. So, first of all, reason number one, they don't see your value. They don't feel like what you're offering is valuable enough. At least not enough to pay you money or book you.
Nicole:Reason number two, there's no pool to buy. So they don't feel like, I need to book this. I need to book them. I need to book them now. They don't have that pool because you haven't set it up that way.
Nicole:They don't feel pushed to buy. They don't feel like there's a reason why they have to make this decision right away. Reason number three is it's a problem with your belief. You are the one that's not fully behind your offer, and they can feel this. Here's what's happening with the first problem: three reasons that brides are ignoring you even after you've catered to their every desire and you're giving them an incredible price a great deal, reason number one they're ignoring you is that they don't feel like what you're offering is valuable enough.
Nicole:They don't feel like this is an incredible package that they have to work with you. They don't feel like you are valuable enough because essentially you are your business, at least when you're doing a service oriented wedding business. So your value isn't exceeding the price. Even if you're offering discounts, you're offering a price break or some kind of deal, what that actually does is it gives out this energy of I'm not fully behind my product. I'm not fully behind my offer.
Nicole:My offer isn't good enough to the point where I can charge full price. And you're essentially saying that it's not 1000% worth it, and then they're picking up on that. So that's why discounts don't necessarily always work in your favor and a lot of times work against you. It's because it gives off this like, well, if they're slashing the price here, maybe they're not fully behind their offer and also maybe they're not the right fit for me. So the other part of the value isn't exceeding the price or the client, the couple, the bride and groom, they're not really seeing the value is because you haven't established trust with them yet.
Nicole:And where does trust come from? Well, with weddings, with them wanting to book you and with a lot of wedding businesses, we are not charging a small price. Mean, maybe like hair and makeup, things like that, it's a little bit smaller, but essentially they're paying a lot of money for something they normally wouldn't pay a lot of money for. There has to be a felt value that is kind of just oozing out of your business, out of your product, out of your company, out of you. That trust is built out of that feeling.
Nicole:They just know that what you have to offer is the best. That trust comes from branding, from your testimonials, from the professionalism your business exudes. It's their first impression of your business after spending five minutes or less looking you up online. Five minutes. Like, that's literally all you've got.
Nicole:So you need to give this impression that you're the best. Like, it's your Instagram, it's your website, it's your testimonials. It's what comes up online when they search for your business. What is their first impression of you? Is it uncertain?
Nicole:Are they feeling like this person is new? They haven't really been established yet? I don't see too many reviews? I'm not sure if this person is the best? Or are they just blown away?
Nicole:The more they look into you, the more they love, the more they feel connected, the more they feel like they have to have you. And if they're not feeling that way in the first five minutes, there isn't going to be much that you can do or say or any amount of discount that you can give them or any amount of pitch that you can do more perfectly that's gonna make them want to book you. So establishing that trust right away, right in that first five minutes of them looking up, of them finding you is really, really important. If they don't, like, internally feel that value that you are the best, they're probably not gonna book you, especially not now in 2026 when the competition is so fierce and, you know, brides are also not wanting to spend as much money. They're being a little bit more cautious.
Nicole:So you need to have your brand that just stand out right from the start. So taking some time to make sure that if someone were to look you up within five minutes, everything that they see about you is like incredibly special. Like you are the best. They need to feel that. That's how you get them to book you.
Nicole:That's one of the things and one of the reasons why they're not booking you and ignoring you is because they don't feel that value yet. So I say yet because this is something that you can change, it's something that you can shift and it's basically like spending some time working on specific things to get that value up so that when they look you up their initial interpretation, their initial feeling about you is like, Oh this is who, This is the one. This is the person. This is the business I have to work with. They need to feel that right away.
Nicole:Okay. Reason number two is that there is just no pool to buy. So the bride and groom, they don't feel like there's any urgency. And this is because of the way that you're presenting the offer. And it's this like you haven't created yet or learned how to create this.
Nicole:I need to get this now or I'll miss out feeling. And this is something that is done on purpose. It's sort of like a marketing but it works really really well with getting brides and grooms to make a decision to not like say oh I'll just think about this for a while because that's what you don't want. When you have them sort of going with you presented everything, want them to buy right away. If they take a couple of months to think about it, they're probably not gonna buy.
Nicole:So you have to create urgency. So think about this. Do they think that you're a hot commodity everybody wants you and that they better jump on it? Or do they think that there's no rush to book? That they can keep looking?
Nicole:One side creates urgency and the other side makes you forgettable. Right? So if you're not creating that urgency right in this at the start, if they don't know that your calendar is booked up, that other people are wanting to book with you, that you have other people interested, that this month is getting filled up already, like, they need to have some kind of push to to buy and you are the one that needs to create this urgency. And that is what is going to get them to say yes. Okay.
Nicole:Reason number three that brides are ignoring you, even when you give them everything that they want and you give them a price break, all of that, is because of your lack of belief. So your belief isn't there and that is something that comes with time. It comes with doing more weddings. It comes it's built up over time. But you can also create that belief for yourself.
Nicole:So what I mean by belief is that you need to be able to confidently back your product. You need to be able to confidently say that they need me. My offer is insanely valuable and 1000% worth the cost. I know I'm the best of the best. And if you don't have those beliefs, then you're not fully behind what you're selling and your lack of belief can be felt in the way that you word emails, in the way that you talk to them on the phone, in the way that you write the text on your website.
Nicole:You're coming from this place of lack where they can just feel that. If your belief isn't 1000% there, they aren't going to choose you over everyone else. This other thing that happens when your belief isn't there is this very subtle desperation that comes out where you feel like you need to book the wedding and there is this desperation of, I will do whatever it takes to book this wedding. And the couple can feel that. And it's so subtle, and it seems like you're you're just helping them.
Nicole:Right? You're just giving them what they want. But once you get into this place of changing your offer for them, then you are not fully behind your offer because you don't feel that it's the best. Because if you did feel like it was the best, it would already be good enough, more than good enough, more than everything they needed. That's how behind your belief you have to be, behind your offer.
Nicole:You have to believe in it so strongly that there's really nothing that needs to change because it's already that good. It's the fucking best. If they don't love this, then they don't know what they're missing. That's how much you have to stand behind it. So let's talk about an example here.
Nicole:Two wedding photographers. First, have Maya. She's charging $5,000 for a wedding photography package for four hours. She is fully behind that price. She knows her value, she can confidently stand behind it.
Nicole:She believes that her photography work is art. She knows she's the best of the best at directing couples during a photo shoot. She also knows that she is excellent at just creating the vibe for the day. She knows how to get the couple to enjoy the day, how to make it fun. She knows how to make couples feel super comfortable in front of the camera.
Nicole:She knows that that alone, not even her work, not even the printed photos, not even the digital edits, whatever, just how she makes them feel that day, how she gets them to enjoy the day, how she directs them during the shoot, how she organises groups for group photos. She knows that alone is worth thousands of dollars because it translates into them having an awesome day. Very, very important, right? Also, it translates into incredible photos. She knows that she is the best at time management and she's going to get them six hours worth of photos in that four hour timeframe because she knows she's that good.
Nicole:She also knows she will work with the planner to get the photo shoot part time in, in the most effective way. So she knows she's going to make the best of the photo time and she knows she's good at that. She also knows how valuable that is. She trusts herself to read the room, She knows she's great with guests. She knows she's super fun, which makes the couple have super fun.
Nicole:She knows that she's going to give them this experience that's like a 10 star experience. She knows she's going to give them the photos they deserve. She knows she's going to over deliver and that the couple is going to be thrilled that they hired her. Why? Because couples always are because she knows she is the best.
Nicole:Okay, so that is Maya. Now let's look at Becky here. Becky the second photographer. She is charging $2,000 for four hours. So, the same amount of time they're both spending four hours, but Becky is charging $3,000 Significantly less.
Nicole:And Becky's also offering more photos. She's giving them more edits, more final edits. So even though she's charging less, giving the couple more edits, Becky isn't fully confident in herself. She doesn't believe couples are actually willing to pay that much, which is why she discounted her package. She's worried that the couples, that the bride and groom, are going to question her work.
Nicole:She doesn't fully believe in herself yet. She doesn't believe that couples need her, and in fact she's believing that they don't need her. She thinks that she needs to prove to them that they do, and that's why she's offering discounts. That's why she's offering extra edits. That puts her a little bit over her limit.
Nicole:She knows that she's going to give them awesome photos, so that she knows. She knows she's an incredible photographer. She knows she's going to go above and beyond for them on their wedding day. In fact, she's probably going to give them more than they paid for and do more extra things because she wants to be sure that they know it was worth it. But here's the caveat here: she doesn't see the little ways she's making their day better, how she can guide them through the day, how she leads a photoshoot in a way that makes their day flow more smoothly, that makes it easier for them, that makes it fun.
Nicole:How she's so incredible with directing kids. She's the best with little kids and they have a bunch of little kids coming to the wedding. She hasn't rooted to that part of what makes her so special. How she has the best ability to shoot in natural light, which is what this couple loves, but she hasn't rooted yet to why that skill, that very specific skill, is so special and how that is worth money, worth thousands of dollars. She doesn't see yet how the experience she gives the couple, the product she gives the couple, is so valuable, more valuable than just the number of hours and edits.
Nicole:She hasn't yet rooted to how all these little extra things are also worth extra money. So if you look at these two photographers Maya and Becky Maya is very rooted to her value and Becky is not. So the couple is going to feel that. They are not going to 1000% jump on board with Becky because she's not 1000% on board with herself. Whereas Maya is more than rooted to her being the best.
Nicole:She knows she's the best. She is not discounting her prices. It costs more. The couple is getting less, but they trust her because her belief is there. So if you're not sure why brides aren't drawn to you, it could very well be because of this belief problem.
Nicole:That number three reason, that lack of belief, is a really big one. Quick review: three reasons brides are ignoring you even after you've catered to their every desire and given them an incredible price. One. They DON'T SEE YOUR VALUE You haven't yet established how fucking valuable your work is, your service is. You aren't selling your value.
Nicole:Number two: urgency. There's no pool to buy. They don't feel a sense of urgency because you haven't created that sense of urgency. And if you're not creating a sense of urgency, they're not going to make the jump to booking you. So you need to do that.
Nicole:Number three, the third reason, and this is a huge one, you are lacking the belief in yourself. You are not fully behind your offer. You are not fully behind what you are offering to the bride and groom and they can feel that. And so they aren't willing to pay money to someone that's not fully behind their offer. And there are ways for you to get fully behind your offer.
Nicole:Just by getting really rooted to all the reasons why you are the best. Because every single one of you guys is so special and you have so much to offer and you're so unique and you're so perfect for a very specific bride and groom. If you're not rooted to how you are the best, and it doesn't even mean that you need to necessarily be the best photographer, I mean literally the best planner. It's like the experience, it's all of it. It's more than just the end product.
Nicole:It's like there's so much more to what you have to offer and you need to get really clear about what makes you super special and what makes you the best. Once you do get behind that belief, brides and grooms are going to flock to you. You're gonna book that solid and everything's gonna take off for you. So if you are getting ignored, if you are getting ghosted by brides and grooms after putting in so much work and giving them everything they wanted, you probably have one of these things going on and you need to shift them. And if you do, I bet you anything that you're gonna have a much easier time booking brides and grooms.
Nicole:I hope you guys found that helpful. If you loved this, please leave me a review. I would love to hear from you. Definitely check out weddingproacademy.com. You can also follow me on Instagram.
Nicole:Have a great weekend, and I will see you all next week. Bye for now!