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Own Your Impact equips experts and leaders to transform their expertise into meaningful influence. Host Macy Robison reveals how successful thought leaders use deliberate systems—not luck or volume—to amplify their authentic voice and create lasting impact. Through practical frameworks and strategic guidance, you'll discover how to build a self-reinforcing ecosystem of Core Resonance, structured Content, a Central Platform, strategic Connections, and intentional Commercialization. Whether you're just starting to share your expertise or scaling an existing platform, this podcast delivers the roadmap to turn your ideas into purpose-driven influence that resonates far beyond what you might imagine possible.
Unknown Speaker 0:00
Macy, welcome to own your impact, the podcast designed to help you transform your expertise into a platform of purpose and influence. I'm your host, Macy Robison, and I'm here to help you uncover your authentic voice, create actionable frameworks and build a scalable platform that turns your ideas into meaningful impact.
Unknown Speaker 0:20
Welcome back to own your impact. I am Macy Robison, and if this description I'm about to share sound like you, then this episode is specifically for you. You are someone whose ideas literally come alive when you speak them out loud. You process things verbally. You connect through presence, and you create transformation through the power of your voice, your content and your delivery. You're naturally drawn to opportunities to speak, and your best insights don't emerge when you're sitting alone in silence. They emerge during a real time conversation, in the moment when you're actually teaching or talking with someone. Now, if this sounds like you, you're what I call a resident orator, and over the next two weeks, I'm doing a deep dive on all 10 of my archetypes, and today, we're starting with yours resident orator. So let's talk about what being a resident orator actually means, and how to build a platform around this archetype. Now, some resident orators have figured out how to build a platform around their skill set of expression with their voice. Naturally, you might see them thriving on social media, speaking their ideas into videos, building platforms using their voice with something like a podcast. They're using speaking as their primary content creation tool, not just their delivery method, where they actually generate money and revenue. They also think through speaking. It is the way their thoughts come to life. But if you identify with this description and you're struggling to build a platform, it's not coming naturally. It might be because you're following advice designed for other archetypes. If everyone keeps telling you to start a blog or go start a sub stack or build your email list through written content, and it feels like you're pushing a boulder uphill. You're probably using different advice than the resident orator. Needs to get started building authentic thought leadership. Now, if you want some confirmation that you're a resident orator, I would love to have you go take the free thought leadership archetype quiz at Macy robison.com, forward slash quiz. So now you're a resident orator. What does that actually that actually mean? Well, as a resident orator, I am one. It's number two on my test results on the quiz. But as a resident orator, you're more of a performer than an improviser. I would say here's where this came up. I was talking to my friend Kate. She asked me to come be a guest on her podcast recently, and she is a former professional cellist from New York, and now she coaches creatives. She has a really great book. We were discussing when she took the test how resident orator was her primary archetype, and she was trying to understand what that meant for her, because she has a book that she just launched. She does have a podcast, but how should she use this information, and I the thing that I told her was this, you're a cellist, you're a musician. As a professional musician, you spent years mastering technique and mastering specific pieces of music and then bringing them to an audience to perform them, bringing the nuance of that piece for the audience that's in the room. It's a live performance, but you've mastered the content by playing, by practicing, by bringing that sound to life, from your cello and your keynote, your signature talk, all of those are the same. You practice them, you get the content ready, and then you bring it to a stage to deliver it to an audience. You can create some subtle adjustments for each specific audience. For sure, you don't have to do a rote memorization of the same thing. Every performance is different, even if we're performing the same material, but that's what a resonant orator does, prepares transformational material and goes out to deliver it. They develop that material by speaking it out loud, using their voice to think out loud, and that's different than the other archetypes that are part of this quiz. That's different than the other archetypes that are an expression of how you show up inside this resonant thought leadership system that I teach my clients now resident orator, that's different from an experienced facilitator. We'll talk about that later this week. Some people who get up and speak on a stage have prepared content, but what they actually deliver is not the same as a resident orator. The way I talked with Kate about it, is the difference between performing as a classical musician, a prepared piece, and being a jazz musician, which is more what an experienced facilitator is. They've got a loose form that they're going to follow, but they are willing to improvise and change directions completely mid performance to get the group from point A to point B. So as a resident orator, that's different. You.
Unknown Speaker 5:00
Thrive on mastering the material and delivering it with presence and nuance and polish. You will respond. You will connect with the audience, but it's not the same as an improvisational performance. So now that we kind of understand what that means, how that looks in real life, let's talk about what energizes you as a resident orator, because we're trying to build things that energize us and make us want to go out and share the things we know. So the things that light you up as a resident orator, live speaking the audience, tracking with the things that you're saying. Verbal processing when you're talking through an idea and it becomes crystal clear, even and especially to you interactive conversations where you read the room, you adjust your message in a moment. I find, and you probably find, if you identify this way, that your best insights emerge when you're actually talking them out, not when you're sitting alone trying to write them down. Like I said, I am a resident orator. It's second the second archetype on my own test result, and I have to say things out loud. I think I drive my husband a little bit crazy. Sometimes, when I have to verbally process things, I usually start a sentence with I'm about to verbally process, but it's still a lot sometimes, and sometimes, if I'm by myself and I need to still process, I'll say something out loud. I'll write the ideas down if I need to read something, just to make sure it makes sense, so I can come back to it. But sometimes I think I've got it, and then I start to say it out loud, and it doesn't work at all. My voice is the filter to make everything make sense, and it's what energizes me, being able to teach having an aha moment when I say something I've never said before. All of that is really exciting for me as a resident orator. It's one of the reasons I've chosen a podcast and have started as a solo podcast, it's because of that archetype.
Unknown Speaker 6:47
Now here's what might drain you, and this is where that traditional advice sometimes falls really flat, writing, heavy content creation, solo work that's completely done in silence, rigid scripts that don't allow for natural nuance and performance having to come with with written emails again and again without any input from your voice. If you felt completely exhausted trying to build your platform solely through written content, it's because you're fighting your natural expression mode, and that honestly feels like trying to swim upstream. And I know better. I know that I process things verbally, but I sometimes forget that it's my primary thinking tool. It's happened several times in the last year or so since really trying to codify this system. It happened just the other day I was in the shower and had a ton of ideas just come to my head, because that's when they always come. And I got out of the shower and can't run for a piece of paper at that point, but my phone was sitting on the counter. I have an app called Voice pal that I love, created by Ali Abdal, and I just started talking. Just took a few minutes and started talking out all the things I had just thought about. And the thing I love about this app in particular is it doesn't just record my voice. It generates follow up questions with the AI tool, and it gives me a chance to keep processing verbally later, saves the transcripts, generates those questions, gives me additional prompts to continue following up, so I can keep speaking through these ideas and have them stored in one place and then actually do something with them. And that's really the best place to start. If you're a resident orator, start speaking. Record yourself speaking about your core ideas, you don't have to script it heavily. You just outline the key points and let your natural speaking flow take over. I think you'll be amazed at how much clearer your ideas feel when they're spoken versus written, and how how much more magnetic they are. I find that the difference between me just sending an email to someone and sending an email that has a loom video or sending a voice note, there's a huge difference in the way I'm able to express myself the way my intention comes through, and I get better results when I think about doing it that way. So here's what you need to do. Just set up your phone, press record. Explain one problem you solve for clients. Think about talking directly to someone who has that problem. Don't script it. Just explain the problem. Why it matters, what your insight was, and then take the video and post it on LinkedIn. Or if that makes you nervous and you don't want to be on video, you can at least take that script and use that as the basis for something that is written, and that resonant signature of your voice will still come through. Focus first on that core resonance. Get clear on your speaking style, on your natural presence, and then get clear on your content. What is the IP that you need to teach through your verbal expression as you think about how to show up with your central platform, it should focus on speaking opportunities, video, audio, all of those assets should be prominently featured. Mel Robison, platform is a really great example. Everything centers around her ability to connect through her speaking whether it's on stage, whether it's her podcast, social media, she has built a media empire built on her natural speaking ability. So here's how you want to connect with people. Look for speaking opportunities. Look for podcast guesting opportunities, live events. These.
Unknown Speaker 10:00
Aren't just additions to your strategy. They are your strategy. Every speaking opportunity you get gives you a chance to demonstrate your genius and can connect you with the right people, because you're coming from who you really are. The one mistake you want to avoid is building a content library by sitting down and writing, speak your ideas first, then transcribe, then refine. This process applies whether you're writing a LinkedIn post or even if you're going to write an entire book, your spoken content will be more compelling than anything you can force yourself to sit down and write now as far as your revenue strategy, a lot of resident orators look first to generate revenue from things like speaking fees or live workshops, VIP experiences programs that include live teaching components. All of those things leverage that natural strength of being in a room with people to deliver transformation from a stage. And when you price that, this is where it gets really sticky. Sometimes, for resident orators, you're not just delivering content. You need to price for the transformation plus your presence. There is a reason that keynote speakers charge 1000s and 1000s and 1000s of dollars for an hour of their time. They're not sharing information. They're creating an experience, a memorable experience that transforms. Mel Robbins, for a time, she probably still is the highest paid speaker, a female speaker in the world. And when she walks in a room, the energy she's able to generate, the excitement that she's able to generate and get people rallying around ideas that are really simple practices that can change your life, is just exciting to witness, and all of that comes from her voice. Here's what I want you to do, record a three to five minute video, like I said, explaining a core concept you teach. This is your action for the week. Set up your phone, press record. Talk directly to someone who has this problem. Just explain it. Why it matters, one key insight. But what I want you to do is pay attention to how much more energizing this feels compared to writing the same content, and then ask yourself, what opportunities Am I missing because I'm trying to build my platform and my influence through something else other than my natural speaking strength.
Unknown Speaker 12:19
Now if you're a resident orator, if that's the top score on my quiz, but you also scored high in other archetypes. You actually want to dig a little deeper and understand how those combinations work together, because it's crucial for your unique positioning strategy. I've told you I'm a resident orator, but it's my number two. It does affect a lot of things, but the combination of my scores together make me unique, and I want to talk about that a little bit further, so I'm hosting a live workshop called Beyond your primary archetype, where I'm going to share analysis that is only going to be available to workshop attendees and has previously only been available to my clients. You can see the available times to sign up at Macy robison.com, forward slash workshop. The first one is on August 6, 2025 and there's a couple sprinkled through August, and there will be a few more coming up in September. Would love to have you there, because it's so wonderful to know what the primary archetype is, but how they all work together unlocks a whole new level.
Unknown Speaker 13:23
But for today, here's what I want you to remember, especially as a resident orator, your voice matters. Your presence creates transformation. So stop trying to write your way to thought leadership and start speaking your way there.
Unknown Speaker 13:39
Thank you for joining me on own, your impact. Remember, there are people out there right now who need exactly what you know, exactly how you'll say it. Your voice matters, your expertise matters, and most importantly, the transformation you can help others create matters. If today's episode resonated with you, I'd love for you to become part of our growing community of thought leaders who are committed to creating meaningful impact. Subscribe to the podcast, leave a review and share this episode with someone you know who is ready to amplify their voice. And if you're ready to dive deeper, visit Macy robison.com for additional resources, frameworks and tools to help you build your thought leadership platform with intention and purpose, and remember, your ideas don't need more luck. Your ideas don't need more volume. Your ideas need a system, and I'm here every week to help you build it. I'm Macy Robison, and this is own your impact.