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I'm discussing the best ways to collect testimonials. Tactics for effective testimonials include avoiding incentives that offer monetary rewards, guiding customers with specific questions, and focusing on quality over quantity. Video testimonials, while valuable, should ideally be filmed in relevant settings and show real results. For e-commerce, external review platforms like Trustpilot are beneficial, but I prefer controlling testimonial presentations. Finally, using social media contests to gather authentic customer reviews can be a powerful strategy.
Creators & Guests
What is Money Lab?
Matt Giovanisci and friends drop the gauntlet of truth about being self-employed, serial entrepreneurs. They're not "teaching" how to build a successful company. Instead, they run business challenges and experiments offering a transparent view of what it takes to make money online.
Hey. It's Matt. Welcome to Money Lab. If my voice sounds a little down, it's because I am tired. I, just got done traveling, and I'm not a big traveler, so things are tough.
Matt Giovanisci:I'm just tired. But, anyway, I got an email, and I figured I, talk about it because I had some questions in there. So I'll read this email. They're loving a new format of podcast. That's great.
Matt Giovanisci:Thank you. You briefly touched on how you asked for testimonials on a most recent podcast. Reacting to 2023 business tweets was the podcast, and that's obviously not gonna be recent when you hear this. I also love the idea you came up with of not automatically or automating collecting them. Makes a lot of sense.
Matt Giovanisci:This It's not really a question, but more of a prompt, and we'd love to hear more about how you're going about getting testimonials. And we'll go through each one, and then I'll talk about each one. First one is tactics for getting people to leave them and that they're good enough, how to get video testimonials, why you don't have reviews on your Shopify product pages, and thoughts on having externally hosted reviews, such as trustpilotreviews.io, versus just sharing them. So let's go through each one. Tactics on getting people to leave them and making them better.
Matt Giovanisci:This one is something I I think about quite a bit. We actually have so so the way that I've I've found that that does not work is when you offer an incentive. So if you offer an incentive like, hey. We'll give you an Amazon gift card or or something like some sort of monetary reward. We really don't get good reviews.
Matt Giovanisci:The other the other thing we try to do, because obviously with there's a there's a way that you can, offer some sort of monetary discount or monetary value in exchange, and that's what I'll talk about. But the, in the past, I've done ones where we're like, hey. If, you know, enter, you know, send us a testimonial and you'll be entered in and you'll win like a $50 gift card, Amazon gift card, or even a $100 Amazon gift card, because those are easy enough for me to just send to people. It would be better if that product or the reward was more related to what they are giving you the testimonial for. So for example, if I said, hey.
Matt Giovanisci:We're giving away a robotic pool cleaner to the best, you know, review we get on our site. That might work better. And the reason that the the drawing doesn't work is because then everyone does the bare minimum just to get their name in the hat. So you're not gonna get a good review for for people who are just, like, having a chance to win something. Now what you could do is you could offer people a way of winning if their review is the best.
Matt Giovanisci:So, you know, you could say, we are, you know, like, hey, you know, send us a testimonial, and we're gonna give away, you know, a $100 gift card or some sort of prize to the best reviews we get. So then that would incentivize somebody to try harder because they there's multiple prizes. It's not just like a they're not just getting they're not just going into a drawing. Their their their effort is rewarded. So that is usually what I try to do is reward reward the effort.
Matt Giovanisci:So in the in the same case of video testimonial, I would I would probably you know, like, if you put a monetary value to it, and reward them for being the best, you're probably gonna get good reviews. Now now not every one of them is gonna be good, but then you don't have to reward those people. And I found that you don't even have to tell those people. Although it could be something where you go, hey. This reward, you know, like, you could send another email out that's like, if you wanna try again, you know, we've rewarded this person a $100 gift card because their review was outstanding.
Matt Giovanisci:Here, check it out. And so now you've given some now you can send that email back out to people who maybe want a chance to try again and now have a reference point of what is a winner. Right? So giving people that, I think giving them more than one attempt. So the first email you send out, and I think this should only really be done through email, is you would say, hey.
Matt Giovanisci:We're looking for reviews, and just keep it as short as humanly possible with a single button where they can go somewhere else and fill out the review. I recommend doing this 3rd party, but you could also just have people reply to the email. So you just say, hey. Write us a review. Give them the prompts, and we the prompts that we usually give people are, like, we kinda try to build the testimonial for them in the prompt.
Matt Giovanisci:So so we would say something like, you know, answer this question. How, what was the problem you were experiencing before using this product? So that starts off the the idea of what their like, what a testimony would be like. Like, I was struggling with x, but then I started using weekly cleanse or I started using whatever product. And then and then you say, and then what happened immediately following using the product?
Matt Giovanisci:And then would you tell other like, what would you tell other people who were experiencing the same problem about the product? And then you basically, you're you're almost you're guiding them to tell the story that you want them to tell, which is, you know, this was the problem I was having. This is how it got solved, and here's how I would, you know, describe it to other people. And we didn't find that it was useful to put a character minimum in there. People just don't like that.
Matt Giovanisci:People are not writers, and sometimes the best reviews are the shortest ones. So the ones that are, like, really long, I end up editing down anyway. Now if you just give more questions and you and you have them answer it more, you know, break it down for them, then you can build the testimonial how you want it to read. And I'm okay with, in in a written format, editing their words. Because, one, they're usually not good at writing, so you're gonna need to edit anyway.
Matt Giovanisci:And 2, if you build the story or you have them just answer questions, then you can, you know, reorder that that makes sense. And it's obviously still their words. It's just written clearer so that other people can understand them. The other way you could do it, and that's just through email. So you could have them reply, which is easier sometimes than going on to a third party site like a Typeform or a Google Form or something like that.
Matt Giovanisci:I like the Google I like the Typeform because it allows me to ask linear questions without it feeling like this huge long thing. And it's nice. It kept it's kept nice and neat, and that data automatically feeds into Klaviyo. So it has a lot of benefits. It costs a lot of money, but it it's definitely cheaper than using some sort of third party testimonial software.
Matt Giovanisci:Now that is the tactics that I would come up with for getting people to leave them. Now as far as getting people to leave them, like, leaving reviews on I think you asked, and I can touch on this before I get into video. Why don't you have reviews on your Shopify product pages? So I used to, and I found that it was I was like, yeah. I could put reviews there.
Matt Giovanisci:And people were leaving them, but they were so few and far between that I was like, this is I I mean, I shoulda had a better system in place, and I didn't. So if I were to do it again, I would have used a plug a software like reviews dot I o. Klaviyo has their own review built in thing, which I would probably I would probably use that, unless because I think that ties into email a little bit better. But I would I would definitely use, if I was doing if I was running an ecommerce brand like this, I would be using a review plugin for sure. But since I'm not really gonna be selling physical products in that en masse like that, I'm really not even gonna be using Shopify product pages anymore.
Matt Giovanisci:I'd much rather have control over the visual representation of a review. And and and so they're not technically reviews, they're testimonials. But I wanna be able to collect them and and use them across the board. You know, I wanna be able to design them how I wanna design them. I wanna have them be really long.
Matt Giovanisci:I wanna have them be video. I wanna display the video the my way instead of using some sort of plugin that displays it their way. And that's really the only reason for doing it the way that I'm doing it. Now going back, how to get video testimonials? This one is not alright.
Matt Giovanisci:So I'll tell you the one I the way I did it and how why I hated it. I did it by using an app called testimonials.t0. The app's fine. The software's fine. It allows people to easily record videos on their phone, and then it allows you to easily display them.
Matt Giovanisci:But, again, you are kind of locked into their method of displaying and and their method of recording. Now I don't know why. I don't know why this happened. Every person who sent 1 a video in, which I think was I maybe got 4 videos, because I gave people the option whether to leave a text or a video. Everyone's gonna opt for text.
Matt Giovanisci:But I offered an incentive. I said, hey. A video gets you a a bigger you know, we'll give you, like, a $50 gift card for a text one or a $100 gift card for a video one. The effort, it you I shouldn't have done that. It should just been video testimonials only.
Matt Giovanisci:I should have been very clear about that. Everybody who recorded a video testimonial did it in their car and got everything wrong. Like, they were just they were like they called it Poole University. They were reviewing the site and not any products. They were just reviewing the brand and not necessarily any specific product that they had bought.
Matt Giovanisci:And I was like, I can't use any of these because they were so bad. Now one woman had left a review. That is my favorite thing I've ever seen in my life. I've showed it to so many of my friends, and I have not used it. She was quite the character.
Matt Giovanisci:She was in her car, and she did a review for Pool Flock, my my fast flock product. And it was actually such a good review because what she said was, my husband is in the pool industry, and I he refuses to use Flock, so I bought it and used it, and it worked wonders. And and she basically went against her husband's, like, request and found my product to work despite him being an in home pool expert. And I'm like, you can't ask for a better review. However, she was such a character that it was really hard to take her seriously because she just didn't she, like, she had such a presence.
Matt Giovanisci:And I was just and it was so funny. And that's why I was like, this is more entertainment than it is actually review, but the review itself was great. I ended up turning it into a written review because I thought it would be more effective than her video than how she delivered it. Because, again, the the way she delivered it was humorous. So I so as far as video testimonials, I'm not I'm personally not sold on them working any better than a testimonial.
Matt Giovanisci:In fact, I'm not even sold that testimonials even work. And that's that that may just be me who's kind of being like, well, okay. Everyone between, like, having an aggregate review of, like, Amazon reviews versus, you know, cherry pick testimonials, does that really work? And what is it that we're actually trying to do? And so I think video would work better if it was authentic, and for me, it was filmed by their pool or their hot tub or whatever, not in the car.
Matt Giovanisci:It feels in the car, it feels very disconnected. Now when we're talking about, like, if I were doing this for Money Lab or even Brew Cabin, one, I think a lot more people in that audience are going to have video chops, or I would reach out to people who I knew had video chops and ask them to do a testimonial for me. So I would actually cherry pick the people first and ask them to do a review. I would probably also and this is where I kind of, where I go, what is the most effective use of a video testimonial? Like, I had one that I used for Carbonate, where there's a guy, he was on screen, and he was just talking about how it improved his website.
Matt Giovanisci:He did not show hid the before and after of, like, what his site was getting, say, page speed wise, and then he there was no visual proof of what he was saying to be true. And that said, like so I had another friend of mine who did a review, a video testimonial for one of my hot tub products. And he he at least did it outside, but you couldn't see the hot tub in the background even though I knew it was in the background. And what he said wasn't the right thing to say, Like, it didn't work, and there was no before and after. So to me, I'm like, well, this is a really like, the video just watching a a person tell the testimonial versus just reading it with 0 visual cues, I'm like, it it's effectively just a time waster, and it's not actually selling your product.
Matt Giovanisci:So thinking about so I and I wanna just get to your other question, which was, like, yeah, what, what about having externally hosted reviews? I would say that, yes. Again, if I were if I had a physical product and we needed reviews, I would probably use something like that, but, again, I wanna control how the reviews read. And I know that that's, like, on Amazon, you see real people's shitty reviews. I mean, like, they're they're poor they're poor English.
Matt Giovanisci:They're, you know but they're authentic at least. And now they allowed you to include video and pictures, which is great, but no one's doing talking heads there. And if there's so many that it's like there's the aggregate, which is what I think reviews really benefit the most is when there's just an absolute metric fuck ton of them, then now we're talking about something. Whereas an individual testimonial really only makes sense if there are there is actual proof. So or the person who is giving it, we as consumers value their opinion.
Matt Giovanisci:So let me give you an example. On my sales page for my course, right, for my let's just use my pool course or let's use my hot tub course. Okay? I have handpicked testimonials that are real. Then they have I have their real faces, and I have their real before and after pictures.
Matt Giovanisci:That's because I asked for them. Now I've gotten a ton of them, but those were the 3 best ones, and that's the ones that I put on the site. Now the reason I chose them was because they provided the most context where there were so because no one knows these people at all. Right? They're they're nobodies, but the proof is in the picture, and what they're in it matches to what they're saying, and they're real.
Matt Giovanisci:So it's like, okay. And there's 3 of them. So it's like, okay. Three people found value from this. I can see the results.
Matt Giovanisci:Okay. I'm I'm a little bit happier. But I think a better use of a better use of testimonials is simply the number of people who have taken the course. If you said this you know, over 10,000 hot tub owners have used this course, and here's just a handful of what they've said, Now you've you've that that is actual social proof versus one is just a review of the product. And, again, we all know that you're cherry picking those.
Matt Giovanisci:So I think having the sheer number is better than the actual individual testimonials themselves. Alright. So the second version, I think, will be so awesome is the video testimonial that shows proof. The best one I've ever seen is actually a viral video that, the company that I source my chemicals from, this woman took the product and put it in her bathtub, and it purged all the gunk in real time. So people got to see the product actually working in real time.
Matt Giovanisci:That's unbelievably valuable. Unbelievably valuable with no editing. Okay? But she's not doing a talking head. She's just reacting in the background.
Matt Giovanisci:You can't even see her face. But you watch her pour the chemical in, and then within a couple of minutes, you start seeing all this gunk spew out. And I'm like, you can't. That's the best. Now for a video course, that takes time.
Matt Giovanisci:How do you show that? I think, 1, you could show what I would what I would personally want is someone to do a well made vertical video of their pool before and after, like a TikTok style ad. And I think if I got 3 creators to do that, that is the way to do it, is is you you find professional reviewers, essentially. And because I just think that there's if it's delivered correctly and it's authentic, then it's gonna work better. Even better than that, I think if the if we all knew who the person was, like, in my case, if it was, like, someone from HGTV, it's like, oh, this personality uses Swim University or or, like or if you had a pool professional who was like, I've been doing you know, they lended an air of credibility to what they're saying, to their testimonial, instead of it just being a guy.
Matt Giovanisci:You know, it's like, hey, Here's a guy who struggled with his pool, and now it's better. It's like, yes. That will work, but I think that works better with quantity. Whereas if it's one guy, he's like, I've been a pool professional for 20 years, and I ended up, you know, taking this course, and it kinda changed my perspective and it blew my mind and blah blah blah, and here's, like, my pool before, here's my pool after, etcetera. That is going to do better because it and, you know, now all of a sudden, you have a reason to trust his review because he's he's, you know, he he said he was an expert.
Matt Giovanisci:Now whether you believe that or not is is up to for debate, but that's more important. Other you know? So I think in my case, it's it's a little tougher. Now as far as video testimonials to kinda like wrap up on this idea, if I were the if if, let's say, I wanted some video testimonials, I would probably not reach out to my audience and ask them to do videos. Because let's face it, video is incredibly hard to do.
Matt Giovanisci:You are casting a very wide net and asking people to send in amateur videos. You'll get some, and I think it might be worth trying, but don't expect it to blow your mind. If one blows your mind, man, that's great, but you're probably gonna have to shell out some cash for that to to to happen. I would probably go directly to people who I know do video or at least have some, like like, basically go to creators, go on Instagram, look for people with pools, and ask them if they would do a testimonial for you and edit it in, you know, in their style and all that kind of stuff. That's probably the fastest way to get the best reviews or the best testimonials is, like, having people, you know, paying for them essentially.
Matt Giovanisci:Because that's what you're doing anyway. You're just doing it with your basic audience, the general public. Now another idea that I've thought of and would probably end up doing this year. I'll tell you I'll give you I'll give you another reason. I'll give you, like, some background of why I thought about this and why I know it's important to do.
Matt Giovanisci:I asked people 1 year, I think it was like either 2 years ago. I asked people to send in before and after photos, right, of their pool. And I just asked them to respond to an email. Like, I didn't even have a formal thing. I just put you know, everyone should know how to add a picture to an email.
Matt Giovanisci:It's built into the phone, whatever. I would say out of, like yeah. We're talking, you know, maybe at the time, 70,000 emails, I maybe got 4 usable ones. And when I say that, it's because people know how to take pictures. They just don't know how to make they don't know, like I don't know.
Matt Giovanisci:Have you ever talked to your mom or dad or or or aunt and uncle or somebody in your family who's a little older, and it's like, they just don't have the technical ability to do that. This is a gen this is a thing for my business. This is a problem for my business. Because most of my audience is in their fifties, sixties, seventies, eighties, you know, that's like where they're at. They don't know how to send photos.
Matt Giovanisci:Like, they just don't know how to do it. And perhaps email is the worst way to do it. Perhaps the better way to do it would be like, hey. Text me these photos. Because they probably all text and they all send photos via text, and I'd probably get better ones that way.
Matt Giovanisci:Also, not everyone takes before and after photos of their pool. They don't just have those. So and also, our course is not necessarily a before and after type of thing. Right? There's yeah.
Matt Giovanisci:So we were just we just had an issue with, like, you know, we're asking the general public to basically create content for us. And it works at a large scale, and it doesn't in a small scale. So here was my thoughts on how to improve that process and to get better quality stuff besides just going out and asking for it from specific existing creators who already know how to do it. I would basically build a video tutorial on exactly what I am looking for and how to do it. And so I would basically say, hey.
Matt Giovanisci:This is Matt from Southern University. I wanna show you how to, you know, to take a video testimonial because if you can do a video testimonial like this, we'll pay you or we'll send you a free whatever whatever. Okay? And I would basically say, like, hold your phone this way, you know, make sure you hit record, you know, make sure your finger's not covering the microphone. And it becomes this like, dude, you're asking me to do a job.
Matt Giovanisci:Like, you know, for for a prize, though, I mean, it would have to be a pretty decent prize, and it would only be the people who can pull it off. Right? And you you could say you don't have to edit it. You just send me the raw footage, and I'll take care of it or whatever. Or you could do the same thing, and this is where I think it makes way more sense to do it this way, is you do it on a social media platform where people are already creating the content and know how to upload it to that platform as opposed to them having to figure out something new like email, because a lot of maybe people don't send photos or videos via email.
Matt Giovanisci:Video is almost fucking impossible because there's a limit to you know, even with photos. Some photos with your iPhone, it's like they're so big. There's like, I wanna send you a 100 photos and I can't. Or I wanna send you 10 photos and it's too many. It's like, you know, you you run up against all these limitations where on social media, you don't have that problem.
Matt Giovanisci:And, obviously, people are already creating things on social media. So one of the things that you could do is you run you can send an email out teaching people how to publish some type of visual testimonial on social media. And just use a hashtag that you can keep track of to see if anyone actually does it, and then all of the assets are downloadable. You can even take a screenshot of the actual social media post, which adds that social proof, because also there's gonna be likes and and hearts and all these and comments, and there's other things that can happen there. So I think, I you know, I'm using this type form to collect, like, actual long form testimonials.
Matt Giovanisci:But in in thinking about it a little deeper, social media is the place to do this. And you can start by doing it via email and giving people, like, you know, turning it into some type of contest. That just to me because, again, everyone knows or at least my dad knows how to upload a photo to Instagram and perhaps knows how to do a video. And you kinda already weed out the people who don't know how to do this because they're not gonna participate in the contest because they're not on that social media platform. I would probably stick to a to one social media platform.
Matt Giovanisci:For example, I wouldn't do I would probably do Instagram because the most people are gonna be on Instagram. You can do everything's visual, so nothing is just text. So you you rule out getting text. Now if I was just doing text, I would I would probably do Facebook. You know, if I was asking for, like, I also want text based stuff or I would allow text only, you know, testimonials to be entered in the contest, for example, then I would do Facebook.
Matt Giovanisci:But if I was looking for photos and videos and the like, I would be using Instagram. I would not use face or YouTube. I Facebook is a little bit better because it's a wide it's probably a bigger audience. But, again, because it's a bigger audience, there it's much easier to just write text than it is to just, like, upload a photo or a video. So I would use Instagram.
Matt Giovanisci:Now I would probably do it this way. I'd probably say, if I'm thinking out loud about this, and let's say I'm gonna do it, this year, I would send an email out that was I would I would spend a very long time thinking through the order of operations and how easy I can make it. So I would say, we're holding an Instagram contest. You know? We're looking for people you know, let's say, like, I I wouldn't use the word testimonial because people don't know what that is.
Matt Giovanisci:I would probably use the word review or feedback, but probably review. Everyone knows what a review is. And I would ask I would have a a few number of prompts, and I would give example like, visual examples of what you're looking for. So, you know, even if you had to fake mock them up, if you didn't have a real one, like, hey. Do a carousel.
Matt Giovanisci:Here's a carousel of 1. Here's a video reel. Here's a you know you know or just link to them if you they if they do exist or even ones that are not even in your industry or not for you, but are related. You could say, here's some examples of what we're looking for, and make sure you use this specific hashtag and make that hashtag incredibly unique, something with your brand name in it. Like, I would just call it, like, swim u review or something like that.
Matt Giovanisci:Right? Make sure you use this because that's how you get entered, and we are going to give out, like, a really awesome prize, I would probably stay away from unrelated things because somebody could be in your audience who is they just want free money, and they will just bullshit, and it'll be fake, and it won't feel be authentic. People enter contests professionally. It's it's a way you can make a living doing it. If everything was, like, paid out in gift cards or iPads or, you know, general things that everybody wants, Like, I hate when I see a contest and they're like, yeah.
Matt Giovanisci:Win a free iPad. Dude, everyone wants a free iPad. Even people who are not even in your industry want a free iPad because they'll just win it and sell it for cash. So it's a worthless prize for that for, you know, if you want the real people. So for us, it would be we're giving away a free robotic cleaner.
Matt Giovanisci:Like, that's a that's a really nice prize, maybe a little too expensive. Right? Or we could say, we're giving you a month's worth of chemicals. And we can just buy the chemicals on any site, even Amazon, and have it just shipped to their house. Right?
Matt Giovanisci:Or we could, you know, buy some wholesale pool stuff. Like, we could do custom towels or some type of prize that would be related to, you know, swimming pools in general, and we would say, hey. You know, win a free you know, could even be for us. It could be like a Swim University summer pack where it's like we have a towel, we have a hat, we have sunscreen, we have, you know, you know, a chemical here and there. I don't know.
Matt Giovanisci:Like a float. We could also do floats. You know, there's this company called Funboy. We might partner with them or just ask them, like, hey. Can we get a discount on some floats because we wanna give it out as a prize?
Matt Giovanisci:Or just order them, have it shipped to our house, and then whoever wins, you know, we could just send it send it directly to them. So there's so many ways. I could just go to the store and buy a bunch of floats and just send those out as prizes. It doesn't matter. But I think having the prize match the industry that you're in.
Matt Giovanisci:So I would say, for example, let's take a, a prize outside of my industry, and let's just do MoneyLab. Now MoneyLab is, you know, make money online. So we could say, win a free iPad. You know, it's like, that's not helpful, but it'd be like something like win a free win free access to this copywriting course or, you know, a a one hour consultation with me or, you know, something that only those people would actually want and and is relevant. Or otherwise, like, they're not even gonna enter the contest because, one, it's not just valuable for valuable.
Matt Giovanisci:It's not just valuable in, like, cash terms, but it's valuable for them in what you're selling. I think for us, it would be like it would be probably not floats, now that I think about it a little harder. It would be pool chemicals. Because pool chemicals, no one's entering that contest looking for free pool chemicals, unless that is exactly what you want. You can't sell it for money.
Matt Giovanisci:You know, you can't it's it'd be wouldn't be worth doing unless you actually had a pool and you were like, wow, this is actually gonna help me out this year. So it would be worth if you were struggling with pool care, you know, then it would be worth, like, yeah. Hey. I'll I'll, fuck, I'll do a Instagram post if I can win some free chemicals this year. That'd be great because that's gonna save me a ton of money, you know, chemical wise or just like equipment, like like skimmers and nets and poles and, you know, things like that that you really are not gonna sell.
Matt Giovanisci:You're not gonna make much money for selling it on the black market and whatever. So, yeah, all of that is to say that is probably what I'll do, and it might be worth trying. I would not ask for I wouldn't do that for reviews, though. Like, if I was just trying to get product reviews, I would I would I would not do that. I would I would simply send out an email asking for reviews.
Matt Giovanisci:And what I would probably do is give out a coupon code for a future purchase as a small incentive. So if I was, you know, if we were selling if we had a lot of, like, a an ecommerce store and we were looking to get as many reviews on a single product that we could, what I would do is I would set up some sort of automated system where after you buy a product, right, and this is probably something you could do with Klaviyo. I mean, it's built into Klaviyo. I know that, which is probably why I would use a platform like that because it's automatically built into the email system, and that's where I would would ask for it, is I would somebody buys something, you know, 7 to 14 days later, I would send them, hey. Would you leave us a review on this product?
Matt Giovanisci:If you do, we will send you back a $25 gift card or a or, you know, 25% off your 50% off your next order, etcetera, etcetera. So that way, you're increasing your LTV, and you're increasing the number of reviews you get. And you're also, you know, providing a positive outcome for a positive review. And even if the review came in negative, it you know, that person could buy something again. And then it's like, well, alright.
Matt Giovanisci:You gave me an ugly review. Fine. We'll improve the product. We need that that bad review. Obviously, respond to that review so that people know that you're actively trying to make something better.
Matt Giovanisci:But, yeah, that's what I I would automate that to get those reviews and have them auto populate on the product page site. This is essentially what something like testimonial.t0 does for digital products, where you could just kinda automate You know, you you you still have to send out the email manually, so it doesn't know that. But and, again, we could do it on our side automatically, but yeah. Yeah. I wonder if the I now that I think about it, I wonder if the Klaviyo thing would work for us.
Matt Giovanisci:But instead of it auto populating on the website, we would just it would just be a collection point, and then we would turn those into testimonials that we can use on our sales pages. But, again, I don't really want testimonials on our sales pages that I can't control the visuals of. And I think for our pool course or our courses, it's more important to show the number of people who have enrolled and have given us a rating, maybe, than the ratings themselves or the individual reviews themselves. Because even on a sales page, why would you ever put a negative review? It would make no sense, unless that negative review was somehow spun in a way that made it a positive review or called out something.
Matt Giovanisci:Like, if it was like, this course is really expensive, but I'm glad that it worked because, you know, it's ended up saving me x amount of dollars over the long run. So, again, like, we don't need to collect those reviews for the type of products that we're selling in that automatic sense. I think we just need to collect them when we need them, update our pages, and move on from there. But, again, if we were having an ecommerce store, I would certainly use some sort of software to auto collect and autopopulate and keep track of them and respond to them if they were negative. I hope this is somewhat helpful.
Matt Giovanisci:Let me know. Mad@moneylab.co. And, yeah, I think, just talking through this, I might do the social media thing. I think that's a that's a smart way to meet people where they already are in a platform they already know how to use to get good video and photo high quality testimonials. And it's also public, so it actually may end up working on its own without them having to win anything.
Matt Giovanisci:So that's it. Mad at money lab dot co. Bye.