The Playbook That Vanished Overnight

For more than a decade, Paul shaped every launch and every success…and then he was gone without a trace. What happened?

Jarod Greene tells the story of how Vivun’s most trusted guide disappeared right before their biggest launch. 

The familiar rhythm of strategy, planning, and execution was replaced with uncertainty as the product’s evolution outpaced anything the team had seen before.

So where does the story begin?

Vivun’s own team recounts the scramble to reimagine their launch in real time, showing how each phase had to be rebuilt without the rules they once relied on.

What is What Happened to Paul??

Who is Paul, and what happened to him? We are so glad you asked.

In this limited series, we unravel the mystery behind the disappearance of Paul, the trusted playbook that guided product launches for over a decade..

Follow Jarod and the Vivin team as they face their biggest challenge yet: pulling off a high-stakes product launch without the playbook they’ve relied on for years. As the product evolves faster than anyone imagined, the team must navigate the chaos of strategy, planning, creation, communication, and launch in real time.

Can they succeed without Paul by their side, or will the launch fall apart?

Join us as we explore the death of the traditional product launch playbook and what it means for the future of go-to-market strategies.

Jarod Greene (00:00):
Guys, is anyone seeing Paul?

Narrator (00:06):
Well, someone's got to set the stage, so it might as well be me. This is Jarod, but Jarod isn't the only character in the story. What story is that? You've probably guessed, but it's a mystery, a murder mystery.

Narrator (00:22):
Actually, before we get too far ahead of ourselves, Paul isn't a person. No. Paul is a playbook. The trusted dog-eared guide that's been at the heart of every product launch, every marketing push, every success for over 10 years. Paul and Jarod tackled every product launch together. That was until one day he was gone.

Narrator (00:49):
This is the story of what happened next when the Vivun team had to pull off their biggest product launch without the rules they'd always relied on. In this limited series, we'll break down the strategy, planning, creation, communication, and launch phases that were thrown into chaos by a product evolving faster than anyone imagined.

Russell Witham (01:11):
There's also all of this immense uncertainty.

Dominique Darrow (01:13):
And that's really when we had to jump on a call, and that was a hard call.

Victoria Myers (01:16):
It really signaled a broader pivot, and we were becoming a new company.

Lindsay Morton (01:20):
Our entire message had to be flipped.

Trevor Jett (01:23):
And it's all happening just much, much faster than we ever thought before.

Jarod Greene (01:27):
Where the heck is Paul?

Narrator (01:28):
A product launch gone awry, a trusted playbook gone missing, and a team forced to adapt in real time to pull off the impossible. Will the Vivun team launch without Paul by their side, or will the whole thing fall apart? Follow along. What Happened to Paul? The death of the traditional product launch playbook. A five-part story of mystery, mayhem, and the new way to launch.