052 - POVs - The Rules for Collaboration

In this episode of Behind the Pixel, Will and Kathryn dive into a thought-provoking discussion inspired by a well-composed anonymous post on LinkedIn. The episode centers on key principles for improving collaboration and creativity between clients and creators.

They both reflect on their own experiences at Open Pixel Studios, emphasizing the importance of mutual respect and effective communication in creative partnerships. They also discuss the dynamics of power within creative collaborations and how both clients and creators can navigate these challenges to achieve successful outcomes.

If you have a topic or question you’d like us to cover, ⁠you can submit it to www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠

Learn more about this podcast here⁠⁠: https://www.openpixelstudios.com/behindthepixel

⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA. 

Produced by Jackson Foote and Will Colón

Written and Created by:

Will Colón: https://www.linkedin.com/in/willmcolon/

Kathryn Taccone: https://www.linkedin.com/in/kathryntaccone/

Creators & Guests

Host

Kathryn Taccone

Co-founder at Open Pixel Studios

Host

Will Colon

Co-founder at Open Pixel Studios

What is Behind The Pixel: Closing The Animation Communication Gap?

This podcast helps bridge the knowledge gaps between marketing and creative teams. Episodes explore how to communicate creatively, production hacks that save time, and unique solutions to ongoing creative problems.

Open Pixel Studios is a women-owned (WBENC) certified animation studio in Massachusetts that creates custom animated marketing content.

Hosts Will Colón and Kathryn Taccone are co-founders of Open Pixel Studios with years of industry experience in sales, marketing, animation, design, and education.

Submit a question to the pod! -> openpixelstudios.com/podquestion

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It. Welcome back to Behind the Pixel.

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My name is Will.

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My name is Catherine.

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And this is an Open Pixel Studios podcast.

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We are the co-founders of Open
Pixel Studios.

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We are an animation production
company in Massachusetts.

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But today we are in Los Angeles

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and we are recording
live from Live from L.A..

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I don't know.

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We'll have to share our prices,
right story, but for another day.

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So in this episode,
we have another sort of reaction.

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What did we call it?

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It was like. POV. An episode.
A POV episode?

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Mm hmm.

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We were talking about something specific
that we've seen or heard or read

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anything like that.

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And today
it's it's on me to present something.

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Kathryn is not seen this particular thing.

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And it is a post.

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It is a post that someone wrote.

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Again, we keep all these anonymous

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because we don't want
you don't want to highlight anyone or.

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Yeah, yeah we're more talking about,

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I think the situation
rather than the situation.

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Yeah. Yeah.

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And this came across
and I thought it was really well composed.

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But we'll see what you think and we'll.

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We'll talk about it.

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I do love a good, composed piece.

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And I composed.

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Post the compose. Here
we go. I'll start with this

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quote.

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Creative is a participation product,
whether you like it or not.

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The end result is a direct reflection

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of both parties,

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and then they jump into.

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Here are a few things that clients
and creators can do to improve the output.

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Now, each one of these has been

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described.

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Okay.

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I will just read the sort
of the first sentence.

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Sure.

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Of each one of these
because there's five big ones.

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Don't rush into things.

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Who are.

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Getting excited and signing contracts
with a vague scope of work is tempting.

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Hmm. I'll leave it there.

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Communicate your ass off.

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Schedules, expectations.

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Times. People will be out of the office.

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Assumptions. You name it.

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Talk about it. Yeah.

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Feedback.

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Feedback should be guided and specific.

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Leave it there.

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Be reasonable.

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And that one's kind of weird.

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Creatives aren't in the business
of giving away ideas or working for free.

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Time is money.

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Five.

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And the last one.

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Don't be someone you are not.

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The absolute worst thing you can do
is to empower and make decisions.

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You don't have the right to,

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and it ends with this.

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Creative is one of the best
bespoke products out there.

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It can insanely be fulfilling
for both parties, but

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it can also turn sour
and become a source of tremendous stress.

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Just make sure you have the basics covered
before your next project.

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I mean, no notes, really.

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That's no,

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I think it's pretty solid.

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Yeah,
there's a lot that I agree with there.

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I mean, I think this is prevalent to us

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in this moment in time
after having some challenges

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and having to look back at our own
like processes and say,

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if could we do something differently
or in different ways?

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Yeah. Okay.

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Can you run it back for a second?

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There was something about
after the be reasonable.

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After the. Be reasonable.

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Yeah. Don't be someone you are not.

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And I can read the full thing here,
which is it's interesting.

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The absolute worst thing you can do
is assume power and make decisions.

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You don't have the right to

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if you aren't clear on your decision chain
and haven't spent time introducing

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teams to executives,
you are in for a rude awakening later.

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Yeah, I think there's something for me
about this

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assuming power.

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I do believe that

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everyone has power
in different situations.

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There are times where, you know,

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if you're the creative expert in the room
but you don't know the subject matter.

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For example, you still have power,
but you can you can use your power

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to lead effectively,
like asking questions about the subject

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matter if you don't know it.

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Or times where a client

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might want to go in a specific direction
and you are trying to lovingly

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explain why that might not be the best way
to go with your expertise.

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You might not feel like you have power
in those moments, depending on the

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like hierarchy or the dynamic,
but I truly believe that you do.

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It's just a matter of how you express that

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and how you voice it
and how you make sure that your

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your voice
is heard in a collaborative manner.

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Right.

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Going back to that idea
of like that, it's a partnership

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and it's a result of everything
that you're doing together collectively,

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then that means you have to be on both
sides willing to take and give feedback.

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You have to be willing to share
whatever the power dynamic is

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and know that in certain times, like, yes,
that person might have a

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I don't want to say control because
I don't think that's the right word.

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But there is there are power dynamics
there that can come into play.

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But I always think that creatives
should feel

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that they have power
and say in the work that they're doing.

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Yeah, definitely.

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Yeah, I think it reminds me of
there are people who feel powerless

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in times of not understanding something.

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I think when you come into a situation
where it feels very new or very different,

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even if you've done it in the past
as someone else, and it just hasn't

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been done this way before,
that can make you feel powerless

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as a client, as a person
who is sort of supposed to be in charge.

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And I think that that can cause
some anxiety, it can cause some stresses,

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it can cause some tension

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even between and among teams
within on one side or the other.

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And I think that that's something
to be mindful of.

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I don't think necessarily
it's something to fix

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because feeling powerless
is kind of natural.

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Sometimes we just do feel that way.

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But I think having control over that
particular feeling

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or that particular situation comes,
I think with some responsibility,

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like assigns and responsibilities
to yourself about what you're supposed

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to be looking out
for rather than saying, Well, I need to,

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you know, sort of force
this particular way or change

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the way you work in order for it to suit
my needs or whatever.

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Like, there are different ways
you can react to that powerlessness.

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Right. And I think that that is

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is problematic.

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Could be. Problematic.

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Yeah, I think you can always
I do think you can always assume

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you have power,
but it's just how you choose to use it.

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Right.

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With great power
comes great responsibility.

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We were getting there, weren't we?

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We were getting there. We were. Going.

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Yeah, I agree.

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I think, you know, there are certain.

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I don't know.

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I just think, you know, it's
also a sign of the times when folks feel

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anxious for just feeling powerless.

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I think,

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you know, there are certain times
when you feel powerless that

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that might be actually life
threatening like that.

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The stakes are very, very, very high.

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You know, you're a hostage in a hostage
situation that you feel powerless.

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And that's a different situation
when you're in a creative project,

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then you feel powerless because of
of not knowing something.

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Of not experiencing something.

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Of doing something differently.

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I think that level of powerlessness,
if it is coming off

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that way, is is more internal.

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It feels more like something that you're

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you haven't worked
through internally for yourself.

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I, I do think it's maybe in
there is some degree of truth in that.

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I think the

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yeah, every situation is different.

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But we also as people and I think
especially as artists, we all like

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have different almost like levels
of weight of severity to different issues.

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Like for me, like I'm
because I'm an anxious person, like

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everything has like this
equal level of weight And so it feels,

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it can totally feel like, oh,
you know, a client wasn't happy with this.

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So now it's the end of the world,
like the company

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shutting down and like the sky is falling
and whatever this might be,

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as opposed
to just something being not aligned.

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And that's okay.

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So that I agree that that's like that
is a process that I've had to personally

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internalize first understand,
recognize my own patterns, and then

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change
up the way in which I respond to it.

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Again, because it takes. A lot of work.

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I feel like it takes a lot of work.

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Oh, is it exhausting?

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It's exhausting.

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But, you know, it's very real.

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It's very like.

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I mean, like, I agree with a lot of
this post that a lot of this is just about

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like showing up as who you are,
but also being understanding

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of where everyone else's and being able
to meet them, where they're at.

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So yeah, I do agree that I think there's

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there's a thing that the difference

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between companies where like the client

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feels like a transaction
rather than a partnership.

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I think every studio on a really needs
to define what a partnership looks like

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in their, in their perspective
because then it

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if it feels transactional,
then it's going to be transactional.

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If it feels more like
a collaborative thing,

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then yes, you're going to come out
with this product feeling like

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it wasn't just,
Oh, open pixel made this thing.

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It's like,
Oh no, we we collectively as a unit

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made this thing together
with our great partners

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and with people that we love to work with
and all that good stuff.

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So yeah.

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Yeah.

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Another big one at least that spoke to me.

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And the reason I kept reading
was, number one, don't rush things.

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I think you know, some day.

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Are you waiting for this plane to go away?

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No, I love the plane.

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I know that it might be

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someone's
private jet flying for us or something.

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It's Taylor Swift's.

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There's this jet.

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Yeah, she's on her way.

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Don't rush into things. I think.

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I think that speaks
to a lot of what is happening these days,

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which is, you know, with AI or tech
or whatever, getting faster

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every one is saying, well,
why can't we do it faster?

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Why can't we write it faster?

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Why can't we do you know, and rushing
things does get you to a place where

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no one's going to be happy with that.

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No, be happy with the result.

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I mean, someone might be

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if you have the right team
and they're experts in, they're getting it

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like precisely
right at every stage of the process.

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But, you know,
and I can read the rest of it.

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So it says, you know,

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getting excited and signing contracts
with a vague scope of work is tempting.

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However, it will always bite

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someone in the ass later
and lead to tension in the relationship.

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If your team isn't ready to provide
a specific brief or has a solid direction,

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you should invest in some concept in time
with your partner.

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And if you can't get clear on answers
on scope, then don't write the contract.

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Right? Right.

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Don't take the job.

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Yeah, I've taken taken our own advice
here.

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I totally feel that. Yeah. Yeah.

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Is it like if the direction can come from

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multiple places, it can come
from the partnership in conversation.

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It can also come from one person
that says, Look, you're the right person

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to direct this thing
because we like your vision

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or we like your message
or we like the way you work.

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It could be any number of reasons
or a combination of reasons,

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but if you yourself aren't ready
to let go of that, you know,

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of your internal thing that you have
in your head, I'm going to let that go

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and then give this person
the freedom to do what they need to do.

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If you're not ready to do that,

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I don't think you're ready to work with
a creative partner in the first place.

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Yeah, yeah, yeah.

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There's a lot of letting go. It's,

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you know,

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it's always more emotional work
than we ever talk about in business.

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We don't talk about how businesses require

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a pretty intense level
of emotional development.

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If you don't have that, then yeah, you're
going to make it really hard on yourself.

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It's it may it's not to say you're not
you can't be successful.

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I guess if you're thinking about it from
a pure, you know, monetary standpoint.

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But yeah, there's,
there's just different levels to it.

00;12;54;09 - 00;12;58;19
So yeah, or if you have a team behind you,
like if you had like 50 people

00;12;58;19 - 00;13;02;25
working on creative direction
on different parts of the company,

00;13;02;26 - 00;13;04;15
you know, you can always pull from that.

00;13;04;15 - 00;13;06;10
There's something to hang your hat on.

00;13;06;10 - 00;13;09;25
We've worked with really large businesses
that have several departments

00;13;09;25 - 00;13;12;25
and they'll pull from, Hey,
you know, the department

00;13;12;25 - 00;13;15;27
did something like this,
can we do something like that?

00;13;15;27 - 00;13;18;27
And that's not necessarily
the direction that they're giving us

00;13;18;29 - 00;13;20;06
or that they even created.

00;13;20;06 - 00;13;21;08
Someone else created that,

00;13;21;08 - 00;13;25;17
but they're at least having a place
of starting like a starting point.

00;13;25;19 - 00;13;26;18
And when you have, you

00;13;26;18 - 00;13;30;25
know, different people trying to be
that person who's directing it,

00;13;30;25 - 00;13;35;09
it becomes very hard for sure,
sure to find some common ground.

00;13;35;11 - 00;13;36;17
Yeah, Yeah.

00;13;36;17 - 00;13;39;16
This is an well, there
you go. Crafted post.

00;13;39;16 - 00;13;42;01
I appreciate your composition.

00;13;42;01 - 00;13;44;06
I agree. It's

00;13;44;06 - 00;13;45;04
thoughtfulness.

00;13;45;04 - 00;13;46;27
And, uh.

00;13;46;27 - 00;13;49;27
Yeah. Kudos to the person who wrote it.

00;13;50;01 - 00;13;51;14
Yeah, I feel like the.

00;13;51;14 - 00;13;54;04
Person I've been following for a. While.
Yeah. Nice. Nice.

00;13;54;04 - 00;13;55;07
Good for them.

00;13;55;07 - 00;13;58;03
Yeah, good for them. Very, very much so.

00;13;58;03 - 00;14;01;11
Glad that they're on that sort of thought
pattern.

00;14;01;14 - 00;14;02;11
Yeah, I'm glad.

00;14;02;11 - 00;14;06;08
Like, I'm glad that we're starting
to see more and more studios

00;14;06;08 - 00;14;10;11
get to the point of like, hey, we can
we can think about this differently.

00;14;10;18 - 00;14;13;07
We can approach creative differently.

00;14;13;07 - 00;14;14;21
That's the place we want to see.

00;14;14;21 - 00;14;18;03
You love to see that. You love to see it.

00;14;18;05 - 00;14;20;00
Well, thank you so much for listening

00;14;20;00 - 00;14;23;08
and just letting us ramble on
for some 15 minutes.

00;14;23;14 - 00;14;27;10
Yeah, I mean, feel free to, like,
let us know that we're horribly wrong

00;14;27;10 - 00;14;30;24
and we should feel bad about it
and whatever.

00;14;30;25 - 00;14;34;26
Whatever, you know, social media shaming,
you guys need to do it.

00;14;35;01 - 00;14;37;02
You need to vent about something.
Well, this.

00;14;37;02 - 00;14;39;12
Thank you for listening.
Thanks for the ramble.

00;14;39;12 - 00;14;43;14
I hope this I don't know if it helped,
but maybe it's just nice to hear

00;14;43;14 - 00;14;44;09
if you're a creative.

00;14;44;09 - 00;14;49;00
That's like thinking similarly
that you're not alone in your thinking.

00;14;49;06 - 00;14;50;09
Yeah.

00;14;50;09 - 00;14;50;15
Yeah.

00;14;50;15 - 00;14;54;01
And, and if you're as client
or potential client or future client,

00;14;54;01 - 00;14;57;01
whatever you want to call it,
if you're buying creative content,

00;14;57;01 - 00;14;58;07
it's something to think about.

00;14;58;07 - 00;15;00;22
Just to just be on the same page
as the creative.

00;15;00;22 - 00;15;05;12
You know, oftentimes creatives
crave direction in some capacity,

00;15;05;12 - 00;15;08;19
maybe not creative direction,
but but other kinds of direction.

00;15;08;19 - 00;15;12;00
And I think those are those
that kind of direction is good, too.

00;15;12;02 - 00;15;12;11
Yeah.

00;15;12;11 - 00;15;16;15
Well, I think it's also a point of like
for potential clients, it's

00;15;16;15 - 00;15;19;29
all about trying to find the right partner
that you will kind.

00;15;19;29 - 00;15;21;07
Of find the right. Fit. Yeah.

00;15;21;07 - 00;15;25;11
And I would say on that front, like really
trust your gut.

00;15;25;13 - 00;15;28;24
Like your intuition
is going to tell you if,

00;15;28;24 - 00;15;33;23
if you're running into a meeting and you
with your like potential creative team,

00;15;33;23 - 00;15;38;08
you immediately see the red flags, then,
you know, you might feel it.

00;15;38;08 - 00;15;41;10
You might know that you have power
in that situation.

00;15;41;10 - 00;15;45;22
And to find another partner
if if that's the way you need to go

00;15;45;24 - 00;15;46;25
and that's okay,

00;15;46;25 - 00;15;50;24
it's totally fine to find the right fit
and to take the time to do that.

00;15;50;29 - 00;15;52;08
So yeah, yeah.

00;15;52;08 - 00;15;54;29
And there's not a lot of like
window shopping, you know what I mean?

00;15;54;29 - 00;15;56;01
Like, you're back in the day.

00;15;56;01 - 00;15;59;19
If you're talking about consumerism
and consumers like window shopping

00;15;59;19 - 00;16;04;10
or browsing, there's not a lot of that
with creative partners, right?

00;16;04;11 - 00;16;07;18
Like you come across a creative partner
and there's a lot more

00;16;07;18 - 00;16;10;23
vetting that has to go into figuring out
if it's going to work.

00;16;10;25 - 00;16;12;07
I think, yeah, you're window

00;16;12;07 - 00;16;15;29
shopping based on
just the style that you're seeing, right?

00;16;15;29 - 00;16;16;25
You're like, exactly that.

00;16;16;25 - 00;16;21;01
That video looks interesting,
but you're not window shopping based on

00;16;21;04 - 00;16;23;14
the people behind that.

00;16;23;17 - 00;16;24;21
And maybe maybe that's

00;16;24;21 - 00;16;27;22
there's a way
there's got to be a better way to change.

00;16;27;22 - 00;16;32;12
Maybe maybe listening to a podcast
where they talk to you for a bit.

00;16;32;17 - 00;16;32;26
Tell me.

00;16;32;26 - 00;16;38;07
More might be a way in
to understanding who they are.

00;16;38;09 - 00;16;42;06
Could be, could be
perhaps you could learn that they really

00;16;42;06 - 00;16;45;23
so you could, you know,

00;16;45;26 - 00;16;46;21
or the the great who.

00;16;46;21 - 00;16;47;20
Knows they could suck.

00;16;47;20 - 00;16;48;25
They get. Sucked.

00;16;48;25 - 00;16;50;06
Yeah, it's it's true.

00;16;50;06 - 00;16;50;24
That's true.

00;16;50;24 - 00;16;53;21
Yeah. Well, thank you. Yeah, this is fun.

00;16;53;21 - 00;16;58;24
I enjoy listening to other perspectives
on things, too, so I agree.

00;16;58;25 - 00;17;00;04
It's. Yeah. All right.

00;17;00;04 - 00;17;04;04
We'll have a good one, everyone,
And we will see you in the next episode.

00;17;04;06 - 00;17;05;16
Okay.

00;17;05;16 - 00;17;11;23
Bye. Hey,

00;17;11;25 - 00;17;14;29
a big thank you, as always, to Emilia
for producing this podcast.

00;17;15;00 - 00;17;16;28
Our producer is Jackson Foote.

00;17;16;28 - 00;17;20;28
Our music is created by hidden
and licensed through Premium Boots.com.

00;17;20;28 - 00;17;24;02
And as always, stay honest, stay creative.

00;17;24;03 - 00;17;25;03
Stay open.

00;17;25;03 - 00;17;27;03
Open Pixel Studios, Thanks.

00;17;27;03 - 00;17;28;03
We'll see you in the next episode.