How to grow a reputation management business? | Reputation Management Business Lead Generation

James Dooley and Kasra Dash explain how reputation management companies grow because networking creates direct referrals and SEO builds authority, which increases lead flow. They show that partnering with lead generation firms accelerates enquiries because prequalified clients convert at higher rates. They argue that traditional marketing underperforms because tracking is weak, which reduces ROI clarity.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: okay so if I have a reputation management business and I want a consistent flow of inquiries every single month what do you recommend how would you grow a reputation management business

Kasra Dash: so first and foremost an OM company for online reputation management is a huge growing market so people are now wanting reputation management for personal branding as well as the business branded so it's definitely an area I would start off with with regards to network events so I would be wanting to try to rub shoulders with all the biggest entrepreneurs and business owners that I'm wanting to be working with to then try to say look I don't a minute have you as an individual as a business owner or an entrepreneur have you got your knowledge panel in Google do you have all the links in the knowledge panel linking to all your social media platforms is there a story about you as an individual who's behind your website and what you have so that's the first thing I would be doing is if I if I run an online reputation management company and I'm looking to grow would be networking events and then also dealing with like SEO agencies and anybody else where organic growth advisors anyone that's looking at The Branding online is where online reputation management come in so I'd start off believe it or not with networking events in trying to get people to start referring people in Via word of mouth and the reason why I say that that is because not many people know they need online reputation management until someone points it out to them they don't realize a lot of people don't Google their own name and they don't Google sometimes the brand name and actually that's what you should be doing if at the 11th Hour you're going you're up against one of your competitors and they're Googling your business name or Googling you as an individual because they want to know who's behind the company that's going to be doing this information or doing the service or the the whatever it is that you sell as as a product then you want to be making certain that you've got lots of five star reviews you want to make certain the testimonial is good that the case studies are good and there's a positive sentiment around exactly what you do so what else would you be looking at with regards to growing an online reputation management company

James Dooley: so th this this is probably a twofold um what you've mentioned is really good um I would also be doing SEO and I would one one other thing which we will go into in just a minute is obviously getting lead generation company to to partner up with but what from the SEO point of view a lot of reputation management companies don't want to touch SEO because it's it's pretty competitive but if you can start generating your own leads on from your own website there is an actual asset value in doing that so for example if you want to sell your reputation management business in let's say five or six years times if you if if you are able to generate your own iries via your own business via it might be Facebook ads or it might be via SEO then there is an actual added asset value there so what I would be looking to do there is is picking out some keywords I want to go after so like for example it might be repetition management for automotive repetition management for property management reputation management for healthcare um there's obviously pros and cons to each um in some cases like for example if you do repetition management for lawyers they will spend a lot of money with you um because they they care a lot about their reputation management so you'd be able to upsell them a lot of different services and stuff um so try and pick a niche and and try to essentially rank your website for that but once you have got a reputable brand and let's say you have got a wellestablished website I would then be looking at at partnering up with f rank for lead generation

Kasra Dash: yeah so over at fat rank we work with a lot of om businesses um that set up people branding online so we generate a lot of leads for whether it's individuals or businesses wanting to improve their online branding therefore we're able to pass them over to online reputation management companies from a lead generation standpoint we do a no wi no fee lead generation service I don't think there's anybody else there on the market that offers uh no wi no fee lead generation service for online reputation management companies like we do there is an onboarding in process that we've got to make certain that we're checking your own reputation online believe it or not so we've got to make certain that you look good online so that if someone if we do refer someone over to you and they go and check all right who's the person who's going to be doing this work and they're going search for the business owner that you've got a positive brand Ser that you've got a good online presence they no disrespect but if you're an online reputation management company and your own brand doesn't have a positive sentiment you you're not a company we want to be working with because you're trying to sell a service that you can't even sort out for your own branding so that is very important you got a professional email a professional website the services you offer like Crisis management and stuff like that you're able to do all angles of online reputation management but then on the flip side to it I would also say don't throw all your eggs into one basket from a lead generation standpoint go out and maybe use clutch and top three rated and um back who can also Supply you with some leads as a business owner you should be tracking all kpis making certain you're getting a return on investment for whatever lead generation company you're using IF accepted with fat rank for lead generation for online reputation Services we guarantee you the return on investment so that is so important but still try to have one or two others where you're tracking and getting a conversion from them and it's still worth it long term because once you get a good client on board the lifetime value of a client for online reputation management is huge so obviously I'm presuming you know the kpis and the lifetime value of what you would get for a customer so you would know what cost per acquisition you would be willing to pay for that so that's something from a lead generation standpoint of what um I've been looking to do what about like you mentioned SEO so I know part to it as well if you are not just looking to grow your business from an online reputation management point of view we also own both of us here are investors in a brand called search.com it's a link building agency majority of our clients is om companies and we have a service called Power posts so if you head on over to searcher.com and look at the powerpost tab that is pages that we write on third party website that then talk about the customers that you could be working for in a positive sentiment which links back maybe with a five star review and testimonial or you give us some information with regards to awards that they've won and we make certain with the power post that we rank it for those Awards and we can shout and scream about your clients in a positive manner online so something I would say is make certain you're doing as an upsell within your online reputation management if you are looking to grow it's not only about new customers that you should always be looking at how can you improve that average transactional value with existing customers selling them power posts is a must because that then completely controls the first page for your brand name with review for your brand name versus a competitor you can control all the narrative with these power posts and that's something else I would definitely be looking to do but what's your thoughts on like traditional marketing so billboard advert in TV advertising radio advertising magazines leafl drops would you do that if you're looking to grow an online reputation management company

James Dooley: probably not um again it it depends on the type of of reputation management if it's like a if it's an online reputation management definitely not but if it's like more of a offline um reputation management because there are obviously people that do both um then that could definitely work um the the only that I've got with doing any form of traditional marketing and stuff is say for example you went and got a billboard um on a Motorway or wherever you just don't know how many people are going to inquire from that billboard that's that's my only issue everything that we've mentioned up until now it's very easy to track so for example if you're spending money on Facebook ads or if you're spending money on SEO you know exactly how much you've spent and you know exactly what you've got from that spend as well so that that's my only concern could it work possibly is it the the are you going to get the biggest bang for your book are you going to get the most Roi from that marke method probably not that's that's my

Kasra Dash: yeah I completely agree I am a very stats man so I want to make certain I'm getting a return on investment of what wherever I'm spending my money I want to be able to track the kpis and say yes this led to me getting a return on investment where traditional marketing it's great from an holistic point of view and being omnipresent in many different places but I think for online reputation management companies it would be a little bit of a struggle Facebook ads could be a good one because you could Target specifically business owners managing directors CEOs entrepreneurs and saying are you happy with what you see online when you type your name in could run that type of AD are you being listed in the highest most like the best Publications there is on the internet we can get you published in these places if you've got a story if they've got a story like Rags to Riches are what they've grown and they're happy that now they've employed over 50 staff and they can do all these kind of articles in um Red Top kind of newspapers that makes them look good which then gives them a positive branding online so Facebook ads could could be a good one I'd also say YouTube ads could be okay as well from a social media ads point of view that for me I would go down the road of fat rank.com for lead generation I'd go down the road of SEO to try to generate my own inbound leads and then I'd go down the road of social media ads one other that would work for um growing in online reputation management is doing what we're doing right now so like we've both got knowledge panels you search up James dly search up KRA Das you'll see that there's a a positive experience about us um how we've grown companies and stuff so if you are confident in actually sitting in front of a camera like what we've done right now and talking about how you do online reputation management maybe even give it give the give the strategy away a lot of business owners don't have the time to to actually do it themselves um and the guys that do end up doing it themselves they probably would have never been a customer in the first place so give it all away and then the guys that are like or the business owners that are like actually well this this is what I need they're going to end up hiring you

James Dooley: yeah for sure I mean what would be an interesting one was if you are an online reputation management owner reach out to myself at James du.com or reach out to kazra KR dash.com and jump on our podcast come and have a chat with us we can help you grow we can share it on our podcast if you are a large online reputation management company we'd love to know what you're doing for these clients we would happily have you on and interview you for an hour and then be able to share that across our social media that's part of the networking that we're talking about so if you are looking to grow an online reputation management company we hope you like the tips and tricks of what we've said in this video leave a comment in the comment section is anything else that you would do additional to what we've said here for growing a successful online reputation management company