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We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
[00:00:00] Caroline: Welcome to Growing Steady, the show where we help online creators like you build a Calm Business, one that's predictable, profitable, and peaceful. We're your hosts, Jason and Caroline Zook, and we run Wandering Aimfully, an un-boring business coaching program, and Teachery, an online course platform for designers. Join us each week as we help you reach your business goals without sacrificing your well-being in the process. Slow and steady is the way we do things around here, baby.
[00:00:29] Jason: All right, cinnamon rollers, that's you. Let's get into the show. Welcome to the podcast. Let's get right into it. I have three preambles.
[00:00:40] Caroline: I see that.
[00:00:41] Jason: Yeah, three preambles.
[00:00:41] Caroline: My favorite thing is when I write the notes for this podcast.
[00:00:45] Jason: You do, yes.
[00:00:45] Caroline: I think everyone knows that by now. And you just write some code words at the top, so that I...
[00:00:49] Jason: I do. Yeah, what do you got? Give the code words.
[00:00:51] Caroline: The code words that I see at the top of the notes here are, it just says preamble, and then it says T-Paste .
[00:00:57] Jason: Different than T-Pain.
[00:00:57] Caroline: Different than T-Pain. Bizpods.
[00:01:00] Jason: Yup.
[00:01:00] Caroline: I think I know what that one is.
[00:01:01] Jason: Okay.
[00:01:02] Caroline: And then pastfavcont.
[00:01:03] Jason: All one word.
[00:01:04] Caroline: Different than the...
[00:01:06] Jason: Careful, careful.
[00:01:07] Caroline: Careful.
[00:01:08] Jason: We do have that explicit rating on our show because sometimes we drop some four-letter words.
[00:01:11] Caroline: Yeah.
[00:01:11] Jason: But let's tread lightly. Here we go, very quickly.
[00:01:14] Caroline: So I know one of those things is.
[00:01:16] Jason: Okay, which one do you know?
[00:01:17] Caroline: Are you okay?
[00:01:18] Jason: I'm ready.
[00:01:19] Caroline: Okay.
[00:01:19] Jason: I'm ready. I'm bringing the funk, and I'm bringing the noise.
[00:01:21] Caroline: And I love the energy, I do.
[00:01:23] Jason: Thank you.
[00:01:23] Caroline: But I'm sort of feeling like, you have like...
[00:01:25] Jason: You know that's the first Broadway play I ever saw. I remember I've seen like, four.
[00:01:29] Caroline: What?
[00:01:29] Jason: Bring in 'da Funk, Bring in 'da Noise. Yeah.
[00:01:32] Caroline: Is it like STOMP?
[00:01:33] Jason: Kind of. It's in the same vein, yeah.
[00:01:35] Caroline: I remember seeing STOMP.
[00:01:35] Jason: Music, buckets, dancing, sounds.
[00:01:38] Caroline: And Jack Mills, buckets, always buckets.
[00:01:39] Jason: Incredible sounds being made by...
[00:01:40] Caroline: Yeah. Yup.
[00:01:40] Jason: Which one of these do you know?
[00:01:43] Caroline: Bizpods?
[00:01:44] Jason: Nope. T-Paste. Okay. I want to start with...
[00:01:48] Caroline: Toothpaste.
[00:01:48] Jason: I want to go back to 2021 very quickly. For those of you who've been listening to our podcast and you remember all the things we've ever done, this is old news to you. But those of you who are new, I have very bad teeth. Not very bad teeth in comparison to some people. They're not that bad, but I just have bad teeth, and I did not have good...
[00:02:04] Caroline: Worse than average, you think?
[00:02:06] Jason: Maybe. Yeah.
[00:02:07] Caroline: Okay. Wow.
[00:02:07] Jason: But I went 10 years without going to the dentist just because...
[00:02:10] Caroline: Don't do that, guys.
[00:02:11] Jason: I have very sensitive teeth. It's a horrible experience whenever I go. My threshold for pain is insanely high, but inside my mouth, you need to know anything, just start cleaning my teeth. I'll give you all the information you need. I'm not Liam Neeson when I'm in the dental chair. Okay? So anyway, 2021, we're about to travel for a year. We finally go back to the dentist. I find out I have 1,216 cavities. Three of my teeth have to basically be removed. I have to get crowns. It's a whole thing. What's a favorite memory from that time, though, just zooming back?
[00:02:40] Caroline: The dentist quizzing me on fruits?
[00:02:42] Jason: No, that's when we moved to Portugal and we were learning a different language. This is 2021 when you had to drive me. This is my...
[00:02:49] Caroline: Oh, yeah. Jason had a procedure done, and I was having a lot of driving anxiety at the time, and so I had to be the one to go pick him up the dentist, which was not that far away, but we did like a dry run before, and I was like, Jason, listen to me. I can get you from the dentist home safely if you just stick to the script, okay?
[00:03:07] Jason: Also, just so everyone knows, I'm on like a drug that basically knocks me out for two hours, so I was coming out of that.
[00:03:13] Caroline: Yes. But I'm saying, when we did the dry run, I said, I don't care if you're under anesthesia, I need you to hear me when I say, stick to the script.
[00:03:20] Jason: Yeah.
[00:03:20] Caroline: What does Jason do? I pick him up. He's very much drugged. Does not stick to the script.
[00:03:26] Jason: No.
[00:03:27] Caroline: We are leaving the parking lot, and he sees an In-N-Out, and he goes, I need to get some In-N-Out. And I was like, Buddy, I should stick to the script. I have my one route, I can't...
[00:03:40] Jason: They have drive-through, so we'll just drive through.
[00:03:41] Caroline: Yeah. No, no, no. So, yeah, there's a huge line, long line of cars outside of it. And I go, Sorry, buddy, there's a long line. Like I'm talking to a toddler. I'm like, We can't today.
[00:03:51] Jason: Also, just for everybody who knows, I don't know if you know this about us. We don't really eat fast food much. In-N-Out is a burger chain in the US that we rarely... Yeah.
[00:03:59] Caroline: Rarely. It's like a treat. And I was like, Sorry, buddy. The cars are all the way back up. It's lunchtime. And he just like in his drugged-up stupor looks at me, and he squints his eyes, and he goes, Do you think we should go inside, then?
[00:04:12] Jason: Do I think you should go inside?
[00:04:13] Caroline: Yeah.
[00:04:14] Jason: Yeah, I knew I was...
[00:04:15] Caroline: Do you think you should go inside then? And I was like...
[00:04:16] Jason: Even though I was drugged up, I knew I was not in any shape or form to be walking through...
[00:04:19] Caroline: So now I'm off the script. I go inside. I have to get him a burger. I have to set him up in the car so that he doesn't drive the car away. I'm so scared to leave him in the car.
[00:04:27] Jason: Anyway, okay. That's the takeaway when to get to. So that's just your quick backstory on how horrible the dentist is for me. It's not fun. But since moving to Portugal, we've been getting regular cleanings. I've been going, and this last cleaning that I got, the hygienist noticed how much pain I was in when she was doing the cleaning. And...
[00:04:46] Caroline: Mm-hmm. Because you were screaming.
[00:04:47] Jason: Because I was literally screaming in her face. And she was like, Have you ever tried prescription sensitivity toothpaste? And I said, No, ma'am. I didn't know this existed.
[00:04:56] Caroline: It sounds fake. It sounds like marketing.
[00:04:56] Jason: And so back in 2021 when I was sharing my dental...
[00:05:01] Caroline: Journey.
[00:05:01] Jason: Stories with everybody, we did get a bunch of people who reached out, and they were like, I also have similar things. I've not been in dentist for years. You're inspiring me to, A, get a water flosser. Because I was saying...
[00:05:08] Caroline: Water flosser. Game changer.
[00:05:10] Jason: Talked about a lot. You can get one on Amazon. Just search dental water flosser. You'll find it easily. But I did not know that this prescription sensitivity toothpaste existed because no dentist ever told me about it. They always just said, Oh, Sensodyne. Oh, whatever. I don't know if just dentists don't want to talk about it. I don't know what the deal is. But anyway, I got prescribed this. I went through the...
[00:05:30] Caroline: And there's a conspiracy, big teeth is keeping this from you.
[00:05:32] Jason: Big dental is keeping it from us. I got this prescription. We're in Portugal, so I'm not going to tell you the brand because it's not going to matter if you re listening to this, but I would call your dentist tomorrow and just ask him...
[00:05:42] Caroline: You're saying it's working?
[00:05:43] Jason: It is working, is the point.
[00:05:44] Caroline: Cute.
[00:05:44] Jason: So, I have been using this for three weeks. I noticed the biggest thing for me is if I go from eating something like a hot dinner and then I drink that has ice cubes in it, my teeth will hurt for 12 hours.
[00:05:58] Caroline: Really?
[00:05:58] Jason: They will be just so painful. It feels like they're all about to fall out. This has not happened. And I have been testing it in the past week.
[00:06:05] Caroline: Buddy, game changer for you.
[00:06:06] Jason: So, I'm not saying that it has solved all of my tooth sensitivity issues, but I'm just saying this is one of those things that no one had told me about. And so, I'm sharing it with anybody else who's listening to this that has sensitive teeth.
[00:06:16] Caroline: You're out here doing the Lord's work.
[00:06:17] Jason: Please just ask your dentist if they have prescription. Not Sensodyne, not any of this stuff. I have tried all the ones you can find in a Target or grocery store.
[00:06:24] Caroline: You got to ask for the strong stuff.
[00:06:25] Jason: You have to get this at a pharmacy, and you're only supposed to use it for four to eight weeks at a time. Okay. That's the first preamble.
[00:06:31] Caroline: Okay. You can only use it for four to eight weeks at a time?
[00:06:34] Jason: Well, yeah, there's conflicting things. I did talk to my doctor, ChatGPT, Tobor.
[00:06:39] Caroline: Who always reminds you, I'm not a doctor.
[00:06:41] Jason: Who always reminds me not, and then I tell him, I say, Hey, bud, I know, but just pretend you are, and you don't have to give me the...
[00:06:47] Caroline: I do that, too. Whenever I do medical stuff with Tobor, I go, Hypothetically.
[00:06:50] Jason: Just hypothetically.
[00:06:51] Caroline: I'm just saying, hypothetically.
[00:06:51] Jason: Also, you don't have to write out the statements. I got it. You wrote it once, you don't have to write every time. Okay.
[00:06:55] Caroline: Because you know who's definitely not a doctor? Like, WebMD.
[00:06:57] Jason: Exactly.
[00:06:57] Caroline: So, it's like, you're not going to tell me anything worse than what I can get from like being on my own.
[00:07:02] Jason: I have two more preambles I'd like to get through. They're very quick.
[00:07:06] Caroline: Absolutely.
[00:07:06] Jason: The first one is...
[00:07:07] Caroline: What are we here for?
[00:07:08] Jason: I am finding myself at that place in my podcasting feed where nothing's really interesting me anymore.
[00:07:14] Caroline: Really?
[00:07:14] Jason: And I've been trying to look at new shows and I really am looking for business content.
[00:07:18] Caroline: Okay.
[00:07:19] Jason: Because we're in a real season of business right now.
[00:07:20] Caroline: We're in a season. We re in a business renaissance, some would say.
[00:07:23] Jason: So, for the listeners, if you have business podcasts that you love and you've been listening to, and you're like, Oh, I would like to share this with you. Please email hello@wanderingaimfully, and tell me the business podcast.
[00:07:33] Caroline: You re just using our audience to crowdsource new ideas. Okay.
[00:07:37] Jason: Yes, please. I don't need Tim Ferris recommended to me.
[00:07:39] Caroline: Okay.
[00:07:40] Jason: I'm not looking for...
[00:07:40] Caroline: The big dogs.
[00:07:40] Jason: I'm not looking for the really big shows that if I just go and search business.
[00:07:46] Caroline: Everyone has seen the big shows. No.
[00:07:46] Jason: Exactly. I'm looking for the more like...
[00:07:48] Caroline: The gems.
[00:07:48] Jason: These are the smaller ones, but people who are not in the beginning of their business. I don't necessarily need to like, I started an...
[00:07:53] Caroline: Which there s nothing wrong with that.
[00:07:54] Jason: Exactly.
[00:07:54] Caroline: But you're trying to learn from...
[00:07:56] Jason: I started an Etsy store. Let me tell you, I'm not really that interested. I'm looking for someone who's like, I'm in a business for years. These are the things are working. These are the stories I'm talking about.
[00:08:03] Caroline: This is how I'm evolving.
[00:08:03] Jason: Exactly. Really, what I would love to have, to be honest?
[00:08:06] Caroline: Is a show like ours.
[00:08:07] Jason: Invisible Office Hours.
[00:08:08] Caroline: Yeah.
[00:08:09] Jason: If I could go back to the show that I, with Paul Jarvis, that's what I want. You're two people operating businesses, you're sharing what's working. That's really what I'm looking for. So, if you have those recommendations, please send them along.
[00:08:17] Caroline: Bring it back.
[00:08:17] Jason: hello@wanderingaimfully, would love your business podcast recs. Last preamble. This is a quick, rapid-fire answer.
[00:08:25] Caroline: Because I love that.
[00:08:26] Jason: I don't want you to prattle on. I just want a quick answer. In the 10 plus years...
[00:08:32] Caroline: Oh, boy.
[00:08:33] Jason: That we have been creating content and sharing it on the internet.
[00:08:36] Caroline: Yeah.
[00:08:37] Jason: What springs to mind first of what's your favorite content of you just have to pick one. Like the number one content series, content thing.
[00:08:46] Caroline: Podcast? Oh, my gosh.
[00:08:48] Jason: Whatever you like went on, what's been the most fun thing that jumps forward to that you ever shared?
[00:08:53] Caroline: Can you share yours while I think of mine?
[00:08:55] Jason: Yes. Because what that means is you don't necessarily know what the exact question I'm asking is. So, by me answering it, it will give you an idea of how you should answer.
[00:09:02] Caroline: That's not right. Go ahead.
[00:09:04] Jason: The one
[00:09:04] Caroline: that...
Just I'm really like a gentleman, so.
[00:09:05] Jason: When I was thinking about this, because we're going to talk about our content schedule here in this episode.
[00:09:10] Caroline: Oh, I know what mine is. Let me tell you so that just in case that yours is that, and then it'll be cute.
[00:09:15] Jason: But also, maybe I should tell mine in case yours is wrong.
[00:09:19] Caroline: No, mine's right.
[00:09:19] Jason: Okay. Go ahead. Sure.
[00:09:21] Caroline: The build series leading up to launching Wandering Aimfully.
[00:09:23] Jason: Wandering Aimfully. That was it.
[00:09:24] Caroline: Is that what you were going to say?
[00:09:24] Jason: Yup, 100%, 100%.
[00:09:24] Caroline: I knew it was. That's why we're married.
[00:09:26] Jason: Yeah, 100%.
[00:09:27] Caroline: 100%.
[00:09:27] Jason: You could actually still see this at build.wanderingaimfully.com. And I think...
[00:09:31] Caroline: Wait, context.
[00:09:33] Jason: Yeah.
[00:09:33] Caroline: For noobs and people who have not been following us for five years.
[00:09:36] Jason: Noobs and noops.
[00:09:37] Caroline: Noops and noobs.
[00:09:38] Jason: Yeah.
[00:09:40] Caroline: For those of you who don't know, Jason and I both had individual businesses. I had an art and design business called Made Vibrant. Jason had a content business called JasonDoesStuff. And together in 2018, we decided to combine businesses into Wandering Aimfully. And in the lead up to launching that business, we did sort of a build in public series where we just spun up a Squarespace website. And we posted, I think five days a week, did blog posts.
[00:10:07] Jason: Yeah. I mean, that was my full-time job during that time because as usual...
[00:10:10] Caroline: And we did a weekly YouTube diary video, I remember.
[00:10:12] Jason: I'm not the one designing our website and thinking through all the different things that you're doing that I don't have the ability to do. But yeah, that was my favorite content thing I think we've ever created.
[00:10:22] Caroline: Me, too.
[00:10:23] Jason: So, I just wanted to share that because now we are getting back into, as you mentioned, a content renaissance in our business.
[00:10:28] Caroline: Mm-hmm, mm-hmm.
[00:10:29] Jason: And so, I wanted to lead into that as we're talking about the content that we're creating, just to have that be the starting point for this convo.
[00:10:36] Caroline: Totally. And also, what I'm now connecting the dots on, too, you and I have both mentioned the past few weeks. We're back on a regular YouTube cadence for...
[00:10:46] Jason: For Wandering Aimfully.
[00:10:46] Caroline: Wandering Aimfully s channel. And I...
[00:10:49] Jason: Some might say that that five-week diary that I got a bur in my butt to do really kicked that off.
[00:10:53] Caroline: It did. One day were like, Let me do this. And what I realized about that type of content is that is our sweet spot because in a lot of ways, it's like the build diary content, where it's what we're working on and what you can learn from it.
[00:11:05] Jason: Exactly.
[00:11:06] Caroline: And so, we've experimented with a lot of different types of content. But I think you and I both agree that when we try to do just purely tips content and advice, it's not nearly as much fun as what we're learning in real time.
[00:11:23] Jason: Yeah.
[00:11:23] Caroline: I find that way more fun and interesting.
[00:11:25] Jason: I don't know if this is going to change our entire content strategy for WAIM in the future.
[00:11:30] Caroline: Great.
[00:11:30] Jason: But I just want to throw this at you as an idea. We've talked about this for years of this concept of like the 30-day challenge thing, but for lack of a better term, we've never done that with WAIM. Okay, for 30 days, we want to try and do X, and we're going to take you along on that journey and then share the result with you.
[00:11:48] Caroline: Right.
[00:11:48] Jason: And that's the type of content. And I really wonder if, because we really haven't started WAIM's content plan fully yet. We've talked about the articles, but I don't think we really solidified for the shorts and the Instagram carousels and like that type of thing. But I really wonder if we both love the build and then share along the journey of that. I wonder if, as we talk this through in this episode off the back of last week's episode, where our focus is on a Calm content plan and a Calm launch plan.
[00:12:20] Caroline: Yes.
[00:12:21] Jason: I wonder if there's something to be thought about in the WAIM social content that we want to create that's around those topics, but doing little challenges for ourself and then reporting back through content on those challenges.
[00:12:34] Caroline: Mm-hmm. Yeah.
[00:12:35] Jason: So, that it's not just, Oh, here's a bunch of topics , and like, it's kind of what anybody could do in like, Okay, I'm going to talk about content creation in 2024. How do you use ChatGPT? How do you do all these things? I think that's currently what we're thinking about doing. And like, Here's how we use Notion and here's how we do all this. And instead it's like, this is just a bad idea. That's not what we're going to do. We want to gain 1,000 followers on Instagram in the next 30 days. What are the things we're going to try to do that...? And we're going to report back on how that works.
[00:13:03] Caroline: I definitely think there's a world where we integrate that into what we're already thinking, which I think what you're really talking about is what are the ideas? What are the content ideas? And we went through all of this of coming up with our pillars and subtopics and all of that, and I still think there's a way to integrate that into it. My only caution with that for myself is going back to the episode that was like maybe four or five weeks ago, about doing away with our Teachery goals is what I learned about myself through that process and through the Teachery Field Notes process of sharing with our members this year of what we're doing with Teachery is that added element of accountability is really great, but it's also, it pushes me to a cadence that I don't like, if that makes sense. It pushes me to ignore some of my own internal metrics about balance so that I can reach the goal. I think I'm like, it's sort of like when you know you're such a goal-oriented person, you have to be careful about how you wield that power with yourself.
[00:14:05] Jason: Yeah.
[00:14:06] Caroline: Because I know that I'm a dog with a bone, and if every 30 days we're setting a goal for ourselves, I can very quickly become a person who is just focused on getting those goals and not living my life in the process.
[00:14:17] Jason: Right. Yeah.
[00:14:18] Caroline: So that's the danger of that.
[00:14:19] Jason: As we started this podcast off, like I need you to brush all your teeth, so.
[00:14:23] Caroline: Exactly.
[00:14:23] Jason: I don't want you to be brushing half your teeth.
[00:14:25] Caroline: Exactly.
[00:14:25] Jason: Well, anyway, we'll get into that. I just wanted to share that thought that's percolating.
[00:14:28] Caroline: I think there's something interesting there, though.
[00:14:31] Jason: All right. Let's get into the beginning of this where we're talking about our formats and our cadence. Will you do me one favor, though? Will you move the mic so that it's in front of your mouth? Because you're talking to the side a little bit.
[00:14:40] Caroline: How's that?
[00:14:40] Jason: Good. But just so you know, you've been going like this and I just want to bring you back here.
[00:14:45] Caroline: I wonder why I'm doing that.
[00:14:46] Jason: I don't know, but you were looking that way, so I just want to be...
[00:14:48] Caroline: I think my body is facing the opposite way so I m overcompensating.
[00:14:52] Jason: So, we'll just do this real time here. Pull the mic. There we go. Fantastic.
[00:14:55] Caroline: That feels good.
[00:14:56] Jason: Yeah. See?
[00:14:56] Caroline: That feels nice.
[00:14:57] Jason: Now, you're not turning your neck. You're going to get a crick in your neck.
[00:15:00] Caroline: Oh, but now...
[00:15:00] Jason: Hope everybody enjoyed that real time listen of two married people talking about how to stay on the mic. Okay. If someone hasn't watched our YouTube video.
[00:15:10] Caroline: Yes.
[00:15:11] Jason: This is the format, the platforms and the cadence of content schedule that we are doing for our two businesses.
[00:15:18] Caroline: Yes. And just to set the stage for this entire episode in case you're wondering. We're wrapping up the content extravaganza here. We are getting back into creating content for both of our businesses. Teachery being our software platform to create digital products and Wandering Aimfully being our un-boring coaching program. And we are now going to be creating content for two businesses. And the question becomes, what is a schedule both for posting and for creating that we feel like is sustainable? That was our mission to come up with. And so, we're going to share with you what we came up with in this episode, how we plan to create all this content. I think we said it's like 40 pieces of content a month.
[00:15:56] Jason: Yeah.
[00:15:57] Caroline: How are we doing that?
[00:15:57] Jason: That's a lot.
[00:15:58] Caroline: It's a lot. But so far, it feels not out of the realm of impossibility. It feels okay, so we're going to share that with you. So, right off the top here, the first thing that we did was to list out, okay, what are the formats? What are the platforms that we're creating for, and what is the ongoing cadence? And then if you want to find out how we even came to those, go back to our content matrix episode about our overall content strategy for long form and short form. But here's what we basically came up with for both businesses. For you, hopefully it's only one business.
[00:16:30] Jason: Yeah, yeah. For most people, it's just going to be one business. So, it's when you hear us talk about this, it's like you're doing half of this, essentially.
[00:16:34] Caroline: Yes, yes. Yes. So, for WAIM, we have our newsletter, which is once per week on Mondays. For Teachery, we are hoping to post two shorts per week.
[00:16:42] Jason: Yup
[00:16:43] Caroline: That's going to be TikTok, Instagram and YouTube Shorts, we ll see, for now.
[00:16:48] Jason: For now. Yeah.
[00:16:49] Caroline: We are going to post one long form video on Teachery's YouTube per week.
[00:16:54] Jason: Long form being five to ten minutes.
[00:16:56] Caroline: Sure. We are hoping to create one long form WAIM video once per week, which we've already talked about. We're already in the cadence of that. We are going to try to post two WAIM shorts per week. So, that's Instagram Reels, really. And then...
[00:17:13] Jason: Are we posting WAIM's content on...?
[00:17:15] Caroline: WAIM's content, no, I think just Instagram.
[00:17:17] Jason: So, I think that is a helpful.
[00:17:20] Caroline: Caveat.
[00:17:20] Jason: Caveat for us.
[00:17:21] Caroline: Yeah. And the reason we're doing that is because the type of content that we're creating for Teachery is much more visual and design focused. And I think I want to see how that plays on the three different platforms, especially because for that business, we're more focused on growth.
[00:17:35] Jason: Yeah.
[00:17:36] Caroline: WAIM, we're like a little bit less focused on awareness and more just less growth focused. So, I feel more comfortable whittling it down to just the platform that we want to be on for that business. So that's WAIM's, or that's shorts. So twice per week reels and then two per week Instagram carousels as well on Instagram. So, that's really going to be our Instagram going forward is just carousels and reels. And then the podcast once a week, which we already do. Okay. So that's a lot.
[00:18:05] Jason: Yeah.
[00:18:06] Caroline: But I think it's important right off the top to just mention. Right now, we're very much in a season of spaghetti mode with Teachery. And so, that's why there's a lot of that peppered in. And so, there could be a place, you even asked me, you're like, Well, if you like doing the shorts better than the longs, why don't we just do shorts for Teachery? And I sort of was like, I know, but I'm in this place where I am curious about, I kind of do want to spread our wings, even if it means running the risk of spreading ourselves a little bit thin right now, just to test and see.
[00:18:38] Jason: Yeah.
[00:18:38] Caroline: I just want to see, so that I can be like, Okay, you're right. For the effort we're putting into long form videos for Teachery, it doesn't make sense to be there. I want to be able to make that decision based on data and gut versus just a plan. So, there are good reasons why all of these different formats are on the menu and we may streamline later on, but it's just about knowing what mode you're in. So, just as a caveat, this is what we always mean when we say you are your own unique business owner, and so it's your responsibility to take every piece of advice that you get about running your business and put it through your own individual filter. So, inside of our WAIM Unlimited coaching program, we call this UPE.
[00:19:18] Jason: UPE.
[00:19:18] Caroline: U-P-E, Unicorn Power Engage. And that's just our little phrase that means, Hey, you're a magical unicorn. You're one of one. You're one of a kind. So, take all this advice with a grain of salt and run it through your own individual filter, because only you know what's right for you in your business right now. Right? So, even though we know intellectually that the advice would be focus on a platform that you can really go deep on, for us personally, what feels good is trying to experiment and just throw in a lot of the stuff at the wall and seeing what sticks. And so, that's part of just being thoughtful about being a business owner.
[00:19:49] Jason: Yeah. And I think we have been so out of the content game for the past almost three years that we're really trying to figure out what do we want to be doing. And I think even in just these first couple of weeks of doing this content creation, we're already finding what comes more naturally and what is more frictionful.
[00:20:07] Caroline: Yup.
[00:20:07] Jason: So, I think for me, I can do WAIM's long form videos on YouTube pretty easily by myself, but for you, doing Teachery's long form videos has already presented some difficulties in how much effort that takes. However, the short form videos, you've gotten down to a pretty good cadence and things. But I think we just, it's important to not only test the fact that how you create those things, but also how a potential audience responds. Because what we might find is, actually, no one cares about the short form videos at all for Teachery, but these like 15-minute or 10-minute walkthrough videos that are long form on YouTube...
[00:20:42] Caroline: Are more helpful.
[00:20:43] Jason: Those are getting more helpful. And what we were talking about yesterday over lunch, which is like, and if they're actually leading to people signing up for trials for Teachery, that's the most important thing.
[00:20:52] Caroline: Right. Exactly.
[00:20:52] Jason: For WAIM, it's a little bit different because we're not necessarily trying to always optimize for getting someone in a free trial because WAIM isn't always for sale. So, there's not always a thing that we're trying to get people to do.
[00:21:02] Caroline: This is the thing, just as in aside, I do think this is one of the biggest hurdles that solopreneurs and creators face when it comes to content creation, is that every single platform and every single format within every single platform has its own unique set of advantages that make it appealing. Right?
[00:21:23] Jason: Mm-hmm.
[00:21:23] Caroline: So it's like TikTok has this algorithm where you can start from scratch, and if you have an idea that is sticky enough, you could gain 10,000 followers overnight. Right? That type of attention is very hard to come by. That's appealing. Instagram has this system where for a lot of us, that is where the majority of the business resides. And it's a different ecosystem where maybe you're not getting exposed to people who've never heard of you before as easily, but a lot of conversations are happening there, people are passing things back and forth to friends. It's culturally relevant.
[00:22:01] Jason: Yeah, and I think it s touch points, too, for your audience. Right?
[00:22:03] Caroline: It is.
[00:22:04] Jason: Hopefully people are seeing your stuff more.
[00:22:05] Caroline: And frankly, I like being there more than I like being on TikTok.
[00:22:08] Jason: Yeah.
[00:22:09] Caroline: Then you have, okay, the appeal of something like an X or a LinkedIn is it's just text-based posts. I mean, yes, you can add images and videos and things like that, but you can build a substantial audience. We've seen people do this with just thoughts. And that's appealing because you're not spending hours creating a short form video, right? Then you have YouTube long form, where you are, some would argue, you're optimizing for an audience that's willing to spend time with you. There's a deeper connection. It's someone who doesn't have just like a passing cursory relationship with you as they might have on something like short form like TikTok. So, all of these platforms have their individual upsides, but they all have their downsides as well. It's like do I want to be in the toxic sphere of X, even though it means it's going to be easier for me to create content? No, do not.
[00:22:54] Jason: Yeah, exactly. All right, so let's get into talking about our content creation plan because this is a lot of content. So, how are we getting it done?
[00:23:03] Caroline: Yes. And so, I'm trying to go through these steps so that you, if you're listening to this, can do this in your own business if you're trying to get back on the content creation plan. So, I think step one is writing down what platforms and pieces of content am I trying to create on a monthly basis and what cadence am I trying to post at? So, you know exactly the number of pieces of things that you need to make. Right? So that's where I started. And then I just added this here because I just like to be honest with you all about how we're integrating ChatGPT into our business. I, on a Saturday morning, was like, Let me figure this out with ChatGPT. I'm like, Tobor , we call it Tobor.
[00:23:35] Jason: Yeah.
[00:23:35] Caroline: I'm trying to come up with a content creation schedule that's sustainable, blah, blah. It didn't do a fantastic job, but it did get me to the final result, which was I realized that I was trying to ask myself, okay, should I be in this weekly rhythm? Maybe I should get in this repetitive rhythm where each day of the week is a different platform. And so, I'm trying to integrate that with my other work that I'm trying to do, where it's like, maybe I'm creating Instagram carousels on Tuesdays or whatever it is, but for the next week, right? But I'm like, A, I think I would get too repetitive. And B, something I know about myself is I really need to get into a deep, like the context switching is too much for me to go, like, Okay, I'm doing this, I'm doing videos today, and I'm doing carousels tomorrow. That's too much for me. That actually is the opposite of calm for me and my brain. And so, then I thought, okay, well, maybe batching. How can I batch a month's worth of YouTube Shorts? How much time would that actually take, right? So, that's where I'm tinkering. I'm penciling in this schedule. And I finally come up with this schedule that I think makes sense for us in our business, which is basically the best way to describe this is the old stuff we record on a weekly cadence, and the new stuff we batch a month at a time every week. So, what I mean by that is the podcast for WAIM, this podcast, and our newsletter, for years and years now, we have gotten into a rhythm with that. We record this podcast on Tuesdays. We write our newsletter on Friday mornings. And...
[00:25:02] Jason: Very frictionless.
[00:25:03] Caroline: It's very frictionless. And so, I was like, Let's not reinvent the wheel there. Let's continue to just use those blocks of time, Tuesday mornings, Friday mornings to do the podcast and newsletter. Good to go. No thought necessary there. For all of the new stuff that requires that sort of deep work, getting immersed, learning new things, here's my approach. I basically have my Wednesdays or my deep workdays. So, what I'm going to do is I'm going to assign every week of the month a different batch. So, the first week of the month, I'm going to batch all the Teachery shorts, basically on Wednesdays, write the script on Monday mornings, and then create them on Wednesdays. So, week one is Teachery shorts. Week two is Teachery YouTube. So, I'm going to do the four YouTube videos that day. Week three is WAIM's Instagram, so the carousels and the shorts. We'll see how that goes. And week four is going to be a catch-up week. And also, we create coaching that week, so that's where our focus needs to be. But also give yourself a catch-up week.
[00:25:57] Jason: Yeah, for sure. And I think as we look at this weekly schedule, you're really taking the lead on the shorts. So, for Teachery, I'm not really doing much in that at all. I'm not editing. I'm not helping you produce. It's really all you. For Teachery YouTube, I think we're trying to figure out, we're using an editing service right now for WAIM's YouTube videos. So, I'm basically taking that on every single week on Mondays. And I'm working with an editing company to edit that. I think when we do the Teachery YouTube video week, you'll script everything out, you'll record everything, and then I'll either decide if I'm going to edit or if I'm going to work with our editing company to do that. And then as far as WAIM's Instagram goes, I think we have talked about there's a potential kind of like Notion to ChatGPT to Canva workflow.
[00:26:41] Caroline: Yeah, Canva's bulk create is really great, so I'm making templates right now where I would be able to create those much faster.
[00:26:47] Jason: And I could help is part of...
[00:26:49] Caroline: Exactly.
[00:26:49] Jason: What I was getting to is like how we're dividing this up. So, I think the big thing there is just identifying, like you said like these batching weeks for the specific types of content. And really, again, we would say with anything else, it's just an experiment. We have not been able to consistently focus on content creation for many years. So, now that we're getting back into it, it's about figuring out what is sustainable? What's actually doable? Life is going to happen, things are going to pop up that aren't on our work schedules and so that's going to derail us. What happens when we don't get any content done for a week? What does that do to our schedule? How does that put us back? But the goal, and I think the thing we haven't talked about here is what we really want to do is be a month ahead of ourselves in content.
[00:27:26] Caroline: Yeah, I have that at the end, but I think it's a good time to talk about it now because when you are in the process of trying to come up with this plan for yourself, I think always taking a step back and going, does this plan feel sustainable in the long term? Does this feel like something that is going to make me feel trapped into a hamster wheel or does it feel like a more calm way to that, like, oh, yeah, I could just, for example, like the podcast and the newsletter, if you told me that I had to create a podcast and newsletter for the next five years, every week, I would not be feel boxed in by that at all.
[00:28:03] Jason: Right.
[00:28:04] Caroline: And so that's what we're aiming for with this new content of expanding to all these platforms is what is a way that I can create this that it feels frictionless and that it doesn't feel like I'm trapped into this like slog.
[00:28:17] Jason: Cool. Yeah. I mean, I think for people listening this, too, it's also worth just giving yourself permission of this new schedule you're creating is not your forever schedule.
[00:28:25] Caroline: Totally. And that just reminded me, I didn't write in the notes here, but we talked about it over breakfast this morning. The way that I've been thinking about this is just reminding myself that it's like a reverse snowball that melts over time. So, what I mean by that is this is our first month of trying out this new schedule, right? And right now, the snowball is very big and it feels cumbersome, and like we're trying to figure out the kinks and everything, but over time, we are going to hone that system. We're going to figure out how to make things faster. We're going to figure out how to make them more enjoyable. We're going to figure out how to make them more efficient. And over time, that snowball melts until it's this nice, compact, tiny...
[00:29:03] Jason: Because you're trying to throw the snowball at somebody else in this metaphor.
[00:29:06] Caroline: You really want to...
[00:29:07] Jason: So, if you have the giant snowball, you can't pick it up.
[00:29:09] Caroline: You can't throw it. You can t throw it.
[00:29:10] Jason: You can t throw it, but if you can whittle it down to something you can hold in your hands.
[00:29:12] Caroline: Exactly.
[00:29:13] Jason: You can whip that sucker at a friend and hopefully take them out, because that's the goal. A snowball fight.
[00:29:17] Caroline: That's the goal. That's the goal.
[00:29:18] Jason: As we record here in the summer.
[00:29:20] Caroline: Exactly, Jace, thank you. That's right. That is exactly what I was thinking with that metaphor. But it's just a good reminder for me personally that as long as I feel like the schedule is feasible, this is going to be the most inefficient the schedule ever is, is this first month. And so next month it's going to get better, and then it's going to get better, and we're going to reevaluate every time. And maybe over time, some of the platforms do drop off because we do that evaluation and we realize, Oh, shorts are better than longs or longs are better than shorts or whatever. And so it changes and it evolves. But if you are listening to this and you're trying to get back in the game, I think giving yourself a plan is very helpful.
[00:29:55] Jason: Yeah. Cool. All right, so what about the process here?
[00:29:59] Caroline: So, just a note here in case anyone was curious about then. Okay, so you have the plan, but what's the process of executing on this plan? So, June is our first month of trying to do this. And so, what I did was basically the, I think it was the Friday before the month began, I sat down, I have a new Notion page that has all of this listed out, and I created in our content calendar all of the pieces that I just mentioned. So, it's like I'm creating four podcasts. I'm creating eight shorts for Teachery. I'm creating all these different pieces of content and I have Notion templates for all of those. I think I am going to record a video about this new content factory. So again, make sure you're subscribed to our WAIM YouTube channel. Wandering Aimfully, if you search on YouTube, you'll find us. And so, I create all of that. So, I have all the pieces on the calendar for the month that I'm trying to create, right? Then I go through, and I assign the ideas for every single one. And this takes me less than an hour. I have another system for coming up with ideas. I have an ideas bank that I'm adding to at the end of every day, because I think of content ideas all the time. That part is easy for me. And this is where I definitely implore you to use ChatGPT, use some of these content prompts to help you come up with the things that you want to share, and hopefully you're doing things in your business or in your niche and your expertise that you do want to share with your audience. So that way, I start the month with every piece of content I need to create and every idea that already set. And so, what I like about that is that allows me to, the way that we've set this up through batching, that allows me to just focus on one thing at a time each week. So, for the first week of June, all I focused on was Teachery shorts. I didn't look at the WAIM carousels that I'm going to create later in the month. Right? It's just this week, eight Teachery shorts. I have my ideas. I sit down, I write my little scripts, I write my storyboard out my visuals, and I get to just create one thing at a time. And that so far for my brain that gets very overwhelmed very easily. And like I said, really doesn't do well with the context switching and the multitasking. That has been really helpful for me.
[00:32:04] Jason: Yeah. And I think it's going to evolve moving forward. Like this schedule, I don't think will be the forever schedule because I think, again, we're going to try this first month to see what works and what doesn't work and then we'll reevaluate from there. And I just think that's the important thing to keep reminding people of as you listen to this is like, it's all well and good to get a plan of action or a strategy from somebody else that you listen to, but it's always important to remember that just, it's going to change and it's going to evolve. And it has to evolve based on your schedule as a person, too, where you don't have the same schedule as us because we're two people, right now, we're childless, we have all the time in the world to be able to work on our businesses. That is an incredible privilege and advantage that most people don't have.
[00:32:43] Caroline: Exactly.
[00:32:44] Jason: So, if you're the type of person where you're like, Hey, good for you guys, but I'm one person, I have two kids, I have to juggle this stuff. I only have 2 hours a day. That's totally okay. You just have to figure out what works for you and trying to carve out your own schedule.
[00:32:55] Caroline: Exactly. Which is why I'm always trying to, yes, share what we're doing because I think people find that interesting. But more, I want to share with you the meta kind of how we came up with that behind the scenes so that you can then apply that to your own business. And something else, Jason and I talked about this morning that's really important is to recognize what phase we're in with content creation right now, where we just want it to be good enough right now. So, we both are the types where we want to be strategic and we know so much about what works on these platforms and what doesn't, just because we like analyzing content, but right now it would be too distracting and cumbersome to try to apply all of those learnings to every piece of content. So, what I mean by that, a good example, Jason and I were watching this interview from the head of Instagram, and he was talking about what really plays well on that platform and stuff that's shareable, right? So, you're really optimizing for shares so that people can post it in the DM's, in their group chats, things like that. And we were talking about our content and I'm like, Oh, like some of our ideas, I don't know how to make super share. I know how to make shareable comedy content or entertainment content or meme content, but for business advice, how do you make something super shareable? And we were like, you know what, that's not important right now.
[00:34:06] Jason: Yeah.
[00:34:07] Caroline: It's not important for us to optimize for sharing, even though our instinct is like, Well, if you know what works, why wouldn't you optimize that from right out of the gate? And it's like, because there's trade offs. And if you try to overthink it right out of the gate, you're going to stop yourself before you ever start.
[00:34:21] Jason: Yeah. And this is the trap, I think so many content creators fall into, or solopreneur business owners who try to get on the content creation train is, you go, Okay, well, I got to make this. And I'm watching this person tell me how to do this, and mine doesn't end up being that shareable or that great or whatever, and I don't get that many views or attention. You do it for two weeks, then you fall off.
[00:34:38] Caroline: Right.
[00:34:39] Jason: And it's because you have set a standard for yourself that is not the phase that you should be in. And so yeah, for us, it's about getting to a place where we can publish the content cadence we want to publish, learn from how that content is actually doing based on our goals, and then evaluate. Okay, do we need to be more strategic for this? Do we need to have better calls to action? Do we need to create more shareable content? Do we need to pivot our content style in general? Is this just not working? And so, we're not going to know any of that until we actually start posting for four weeks, eight weeks or whatever, and then we can look back and go, great. Now, let's evaluate, and let's see where we are, but let's not just over strategize in the beginning. And then again, we only get a couple weeks done, and then it didn't really serve our business anyway.
[00:35:19] Caroline: Totally. And it's like we always talk about getting clay on the table, and it's like when we did our first initial content explorations, like our extravaganza of just dipping our toes back in. That was one aspect of getting clay on the table, just trying to get the rust off of these old content creation bones.
[00:35:36] Jason: Bones. Yeah, yeah.
[00:35:36] Caroline: And now, we're in a phase two of getting clay on the table, which is what does it feel like to actually be posting? What is that experience like? And so, we're not even close to the place where we're chiseling this into a statue of any kind yet. We are just slinging clay.
[00:35:51] Jason: Do you think there's a missed opportunity for us not to buy a clay wheel clay, and then every piece of content we create, we do the ghost thing? So, you're always sitting there, shaping.
[00:36:02] Caroline: I would have paid a million, wait.
[00:36:05] Jason: Would have bet?
[00:36:06] Caroline: I would have bet a million dollars that you were going to go to a ghost reference.
[00:36:09] Jason: But imagine in an Instagram Reel every two times a week, me standing behind you, essentially helping you craft something, and you're giving a business tip. And that's just our con...
[00:36:21] Caroline: And we just call it, Welcome back to clay on the table.
[00:36:23] Jason: That's it.
[00:36:23] Caroline: Everyone's like, first of all, it's not on the table. It's on this wheel. Second of all, why is it so sensual? Third of all, this is great advice, so I'm going to keep watching.
[00:36:30] Jason: Don't you think? I think there's something here.
[00:36:33] Caroline: There's something here. There's something here.
[00:36:33] Jason: There's something here. All right, so I think as we talk about all this, what we're really trying to come back to constantly is how can this be a Calm content creation plan? And how can we learn from our experience, as we always like to do, and then teach it to our existing members and then future people who want to learn this as well. Because we definitely live in a time where content is king, as far as marketing goes. And if you're not creating content of any kind, your business is not going to be found. I think we all know that, there's no surprise there, but there's just something about like the past couple of years, we've all been inundated with all the things, and it feels like content creation is not calm. It feels stressful. It feels like there's too many tools to try to use. There's too many things to try to keep up with, what trends, what apps, all these different things. And I hope that what we can do in the next month or two is really learn from our own experiences and go, great. We did all of this, so now we can tell you this is what worked for us, and we have a plan of action you can take moving forward.
[00:37:30] Caroline: Definitely. And I was trying to ask myself, as I sit right now, when I think about this idea of Calm content creation, what comes to mind and what makes something feel calm. And the word that I kept coming back to was abundance. Because to me, the opposite of calm is like chaos and feeling like the time is running out, right? Like you're always chasing something. Like someone's chasing you. And that comes from...
[00:37:53] Jason: Yeah. Sometimes I do chase you around the house, so.
[00:37:55] Caroline: You do chase me around the house. And that's fun chasing, it s different.
[00:37:58] Jason: Right.
[00:37:59] Caroline: But I'm like, okay, what's the opposite of calm? The opposite of calm is when you feel like you're running out of time, you're running out of ideas. There's just this scarcity mindset. So, I was asking myself, okay, well, then the opposite of that would be abundance. So, I think some of the keys right now to Calm content creation for me are abundance of time, meaning being ahead. That's why we're creating all these pieces of content in June to basically start posting at the end of June, early July.
[00:38:26] Jason: Yeah.
[00:38:27] Caroline: And trying to get on this cadence where we're basically a month ahead. That's the goal. I think abundance of ideas. So, another thing I'm trying to really do is create a system where I always have ideas. I never staring at a blank page and going, Oop, what am I going to make for Teachery shorts this week?
[00:38:42] Jason: Yeah.
[00:38:43] Caroline: And so, I'll talk more about that in the future of some things that I'm trying out. But so far, I really like what I'm doing for just always feeling like I have a bank of ideas to pull from. Abundance of energy, so I think part of Calm content creation is also harnessing your energy and your schedule when it makes sense. So, I already alluded to this, but being smart about the fact that Wednesdays are my deep workdays.
[00:39:05] Jason: Mm-hmm.
[00:39:06] Caroline: And for our schedule personally, that means we work out really hard Tuesdays, Thursdays, and Fridays, and it breaks up the middle of our day. We do lunchtime workouts. And so, those are not great days for me to do any type of batch creation because I can't. I have this timer where my day is broken up. But Wednesdays we have no Portuguese. It's not Mondays where we're like laying out the week. It is just my deep creation mode days. And so, being smart about, okay, that's the day that where I'm really going to get the majority of this content creation for each of those batches done. And that makes me feel like I have an abundance of energy, instead of I'm always trying to fit it into the cracks. And like Jason said, that might not be your case, but just for your own schedule, when do you feel like you're the most inspired? When do you feel like you're the most energetically conducive to that content creation and being smart about working your schedule around that? I already alluded to this, but I think having a plan...
[00:40:03] Jason: Of course.
[00:40:03] Caroline: Is huge for Calm content creation. Not feeling like you're reinventing the wheel every time you sit down to your computer to go, got to create some content today. And then the last part is like, maybe the most important thing for me right now is being very careful about content consumption and comparison.
[00:40:19] Jason: Yeah. And I think the other thing that fits in that category is also like knowing what the outcomes are for you, for the content you're creating and making sure to pay attention to those and not all the vanity metrics.
[00:40:30] Caroline: Yeah.
[00:40:30] Jason: So, it's like for us right now, actually, the metrics are the least important thing. It's the publishing of the thing.
[00:40:36] Caroline: Yeah. It's the input, not the output.
[00:40:37] Jason: Exactly. And so, I think obviously we do want more people signing up for Teachery free trials. We do want more people signing up for the Wandering Aimfully newsletter. Those are our goals, and we will track those things to make sure that the effort is there. But it's also, at the very beginning, giant snowball stage. It's about knowing that we have to be very careful of, Oh, this only got 100 views or whatever, three likes. And that deflates you, and then you don't want to do the work the next week when the work shows up. It's like, yeah, but that's not what I'm doing it for right now. Right now, I'm just getting in the cadence and figuring everything out.
[00:41:06] Caroline: For sure. And for me personally, going back to what we were saying about that sort of optimizing mentality, the content that you're going to be seeing in your feed, by nature of an algorithm, is the content that is well manufactured. Right?
[00:41:21] Jason: Yeah. Exactly.
[00:41:21] Caroline: It's the content that hits, which means...
[00:41:23] Jason: Some of it's the best of the best.
[00:41:24] Caroline: Exactly. It's a good topic. It's got a good hook, it's interesting, it's great, whatever. And so, what you're going to find yourself doing is comparing your content to that, which is the worst thing you can do.
[00:41:36] Jason: Yeah, I wish Instagram had a setting that was like, can you show me all the bad content?
[00:41:39] Caroline: Show me the bad stuff.
[00:41:40] Jason: Show me the stuff the algorithm puts at the very end.
[00:41:42] Caroline: Just so I know.
[00:41:43] Jason: Just so I can watch that and be like, Oh, yeah, my stuff's better. Yeah.
[00:41:46] Caroline: I want to be at the starting line. Yeah. And I told Jason this, too. Something we often do is in our minds, we compare what we're doing to the more optimal version in our minds, and we're like, Oh, it's not good enough. Compared to that more strategic version. Like, again, going back to my example, let's say I compare my current Instagram Reels to something that's maybe, this idea that's maybe more shareable, right? And I go, Well, it's not that shareable. Guess what? Rather than compare my idea to some better idea, why don't I compare my idea to what I'm doing now, which is nothing.
[00:42:21] Jason: Yeah, exactly.
[00:42:22] Caroline: So, my idea is better than reality, which is I'm posting nothing.
[00:42:27] Jason: Yeah. Or pick like your closest competitor that you just hate vehemently and just make sure it's better than that. Do that.
[00:42:34] Caroline: That sounds healthy. That sounds healthy.
[00:42:35] Jason: That's probably a good thing to do.
[00:42:36] Caroline: Yeah, yeah, yeah.
[00:42:38] Jason: All right, I think that wraps up...
[00:42:39] Caroline: That wraps it up.
[00:42:40] Jason: This topic on our content plan. Trying to make it a Calm content plan. And we will obviously continue to report back here, especially on the podcast, like how this is going, how we're feeling, what kind of cadence we're falling into, if we're reaching our goals and then if not, how we're adjusting and then tweaking our own planning and kind of cadence that we'd set up for ourselves because this just might not be the cadence a month from now, but it's what we're starting with because you just have to start somewhere.
[00:43:06] Caroline: Love that. Also, do you want to tell them about the Canva Whiteboard? Because if they made it this far, they might be interested.
[00:43:12] Jason: Oh, yeah. I mean, we can just make it very simple. If you want to go to wanderingaimfully.com/canva, we put together this Calm Business Content Plan. No, Calm Creator Business Plan Canva Whiteboard. It's such a long name, but it's very helpful and you can check that out. Do you want to give them some highlights on it?
[00:43:32] Caroline: Yeah. So, what's really cool about this whiteboard is, and again, even if you don't have a Canva account, you can create a free account and use this feature. It is basically every aspect of your business laid out in a whiteboard format. A very visual way with exercises. I did this for myself at first and then we shared it with WAIMers, then they were really into it, then we shared it on our YouTube channel and then they were really into it. So, we made it into a template. But everything from your target audience to your core offer, to the economics of your offer, your pricing, how much money it's going to make you to your content matrix, your visibility plan, your branding.
[00:44:08] Jason: Just the entire business plan in one place.
[00:44:09] Caroline: Every single aspect of your Calm Creator Business in one place, so that you can visually see how it all fits together and look for gaps and places for you to improve. So, if you are a visual person and you want to see your entire business at a glance, that's wanderingaimfully.com/canva.
[00:44:25] Jason: Cool. The link will be in the show notes as usual. We'll be back next week to report more on my teeth as I want to keep everyone abreast to the sensitivity levels of my teeth.
[00:44:35] Caroline: Definitely. That's why people tune in. Yup.
[00:44:36] Jason: That s why everyone s here. They were like, I was here for the baking. Now, I'm really back again for more tooth stuff.
[00:44:41] Caroline: Yeah.
[00:44:41] Jason: Not really.
[00:44:42] Caroline: Really here for the tooth stuff.
[00:44:43] Jason: All right, that's it, everybody. Thanks for tuning in. Oh, also, make sure to send me your business podcast recommendations, hello@wanderingaimfully.com.
[00:44:49] Caroline: Selfishly.
[00:44:49] Jason: Thank you.
[00:44:49] Caroline: Super selfishly.
[00:44:50] Jason: Okay, bye.