How to Get More Roofing Leads in 2025

Kasra Dash and James Dooley break down the most effective lead generation strategies for roofing companies in 2025. The discussion covers Google Business Profile optimisation, dedicated service pages, PPC campaigns, Facebook ads, organic social media, AI search visibility and the use of tradespeople platforms. They also explain how inbound leads outperform outbound leads and why real time lead response dramatically increases conversion rates. The video finishes with guidance on working with FatRank’s commission based lead generation service, which helps roofing companies scale by delivering exclusive, high intent roofing leads.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

Kasra Dash:
So, if you are a roofing company and you want to generate a consistent flow of inquiries every single day for your roofing company, this video is for you. Myself and James, we're going to be breaking down all of the different strategies that successful roofing companies use today to consistently grow their roofing business. So, James, take it away.

James Dooley:
So, step number one, what I'd be looking to do to grow is a Google business profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible. It's a great way for a Google business profile to generate more leads. There's obviously getting citations and doing Google business profile posts and uploading photos on there. So that's definitely step one that I would be doing to try to generate more local leads.

James Dooley:
So step number two, this is kind of to bolster onto your actual Google business profile. I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. The good thing is when you start doing that it's also going to help rank your SEO optimised page but there's also a higher likelihood of your Google business profile ranking and showing up for those keywords as well. So you're indirectly going to get more phone calls as well.

Kasra Dash:
Yeah, for sure. And if you are looking for more local leads, another option that you could be doing is PPC lead generation. That's pay per click within Google or within Bing where you're trying to target the bottom of the funnel keywords that can generate you more inquiries. The difficult part to this is you need to make certain you team up with a good pay per click agency because there is click fraud and there's also needing to build up a negative keyword list so it's not people applying for jobs. PPC can work well but in the wrong hands you can waste a lot of money. But it's another way of generating local leads.

Kasra Dash:
Yeah. And then after that you've also got meta ads as well. Facebook, Instagram, where the next time somebody goes on Facebook they might be scrolling, they might see your ad. There are a few different ways that you can set these up. Option A is lead forms which is really easy to do. They don’t even leave the Facebook platform. The issue with lead forms is the quality might not be great but you can add more questions to try and improve the quality of the lead. Then you've also got conversion ads where they get sent through to your website and then they fill out the contact form there. So you've got a couple of different options there.

James Dooley:
Yeah, for sure. And another way to grow more local leads could be organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram. There are lots of different platforms out there that you can be trying to get traction on. Reddit is big nowadays and Quora is big if people have questions and you can answer them. Organic social media is another great way to generate more local leads for your business.

Kasra Dash:
With organic social media I would say it's more of a volume game. You want to try and make certain you're constantly uploading whether it's a daily schedule or a weekly schedule. You might say you want to upload five videos a week and you should just try and stick to that, especially with algorithms like YouTube and Twitter.

James Dooley:
Yeah, for sure. What's your thoughts on using AI agents if they can team up with someone to use something like N8N to automate and schedule posts on social media? What's your thoughts on leveraging artificial intelligence? It's all the rage nowadays for trying to generate more leads. Would you team up with an AI consultant to set that up?

Kasra Dash:
Yeah. You can definitely go down that route where you're setting up AI agents to crop videos and autopublish to YouTube, Facebook, Twitter and stuff. But another thing I would be focusing on is AI search. A lot of people have started to move away from Google. Not everyone, because there's billions still using it every single day, but some people are starting to search in engines such as ChatGPT, Gemini, Claude and Grok. If your brand isn't showing up in any of those you will have issues generating leads on those search engines as well. So that's another thing I would be focusing on as a company.

James Dooley:
Yeah. And also, if you're looking for more business leads in the local area, something else I would definitely be looking to do is team up with some of the trades people websites. You've got Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. All these platforms can generate you more local leads. What I would say is make certain you're tracking your KPIs to see what return on investment you're getting. You should track not only the cost per lead but the cost per acquisition and how much return you get. These platforms can work very well. We do a lot of videos comparing Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank, Builder Builder with FatRank.

James Dooley:
So now I've mentioned FatRank a few times. Kasra, what's your thoughts on lead generation companies as opposed to trades people companies?

Kasra Dash:
Yeah. With lead generation companies I would say you want to do your due diligence. Make certain that if you are in a specific niche that lead generation company has actually generated leads in that industry before. I would also have a strategy call with them and say this is my budget and this is how many leads I ideally want. You want to make certain your KPIs align. You also want to check what type of leads you're getting. Are they exclusive or shared? A lot of lead generation tools and companies like Bark and Checkatrade sell shared leads. Whenever myself and James have spoken to company owners that have used those services, that is one of their biggest pain points because it's a race to the bottom of who's the cheapest.

James Dooley:
Yeah, for sure. If anyone is interested in generating more local leads, I strongly recommend heading over to FatRank.com where we have a commission based lead generation service. That means you only pay a finder's fee on converted jobs. You pay nothing per lead. You pay nothing until you get paid. Until you convert the job on a pay per sale basis and you've completed the job and been paid. That's when you only have to pay FatRank.com. Head over to FatRank.com to see whether you qualify.

James Dooley:
But I want to expand further. What is your thoughts on inbound lead generation versus outbound lead generation?

Kasra Dash:
So, I always prefer inbound. The conversion rate of not just getting the lead but the lead actually converting into a paying customer is a lot higher. The last stat I saw was something like 16.1% end up converting into a paying customer as opposed to 1.4% when it's an outbound lead.

James Dooley:
Yeah, that's pretty crazy. That's like a 10 to 12 times higher conversion. You need to do a lot of volume for outbound whether it's cold calling, cold email or LinkedIn Sales Navigator. Sometimes you need a lot more staff to do it as well. People sometimes think they're generating free leads but there's still a cost of the email sending, the cost of the sales team trying to convert them. So yeah, inbound leads are so much better than outbound.

James Dooley:
But what's your thoughts then when people ask whether real time leads are important? As soon as they inquire it comes through to you straight away.

Kasra Dash:
Yeah, it's very important. The last internal stat we saw was that if you get a real time lead it converts 60 to 65 percent higher. I think the exact number was 63% higher. When we broke down the KPIs it was trying to respond within under a minute. We used to think five minutes was good and then we realised responding in under a minute made a huge difference. Inquiry comes in, can you ring them or email them back straight away thanking them for the inquiry and getting more information.

Kasra Dash:
I'm not saying every company needs to respond in under a minute. There are certain factors we look at at FatRank when partnering with businesses. A lot fall short because they might go away on holiday and there's nobody to pick up the leads even though we're still providing them. These are little nuances we look at when partnering with companies.

James Dooley:
So, I hope you like all the different strategies to generate more leads for your roofing company. There are lots of different roofing leads that can be generated. Roofing repair leads, maintenance leads, retiling roofs, flat roofing leads. Head on over to FatRank.com. We work with a lot of roofing companies and hopefully can work with you to generate more roofing leads.