Most people who start a business hate it when they get away from the actual work and move towards managing — the business and the people. But not James Laws. James has started several successful businesses and his favorite part is building the culture, ensuring employees are happy, and ultimately making sure everyone feels fulfilled…so much so that he wants to help more founders do just that. And he plans to, with tools, software, coaching, and more. But that’s a long game. It all starts with his podcast. Tune in to learn how James is using his podcast and blog to establish authority, build an audience, and learn about this new field.
Top Takeaways:
- Building an audience in a brand new space is hard! You need to essentially learn the “rules” of the field and play by them to gain a following and trust.
- If you’re trying to establish expertise, but do interviews, think of them as exchanging notes to help establish authority while also getting perspective.
- The first step to making money with your content is to build an audience so that you share future endeavors with them. The key is to solve their problems with your free content...then you’ll understand them (and vice versa) making your paid products worth it for them.
Show Notes:
- (00:00) - Hey Everybody!
- (02:40) - Creator Toolkits
- (03:36) - Welcome, James!
- (08:31) - Side Quest: Joey and Jamie
- (11:36) - Managing Multiple Brands
- (13:49) - Side Quest: The Boston Accent
- (15:28) - In Office vs. WFH
- (24:17) - Building Ciircles.com
- (27:46) - Side Quest: Movies
- (30:53) - Defining a Niche Outside of WordPress
- (38:23) - Side Quest: Jerry Springer
- (41:38) - Building a New Audience with TikTok
- (46:29) - Making Money with Content
- (55:26) - Quick Recap
- (01:01:00) - Trade Secret
- (01:07:17) - Find James and Sign Off
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What is Streamlined Solopreneur: Tips to Help Busy Business Owners Save Time?
What if you could save 12+ hours per week in your business? Being a solopreneur sometimes focuses too much on the “solo” part: doing all the jobs, figuring things out yourself, and spending too much time in your business. But we didn’t start out own solo business to spend all of our time at our desk.
We did it because we want freedom: to travel; to spend time with our family; to watch a movie in the middle of a week day. That’s why Streamlined Solopreneur exists.
Each week, host Joe Casabona talks about how you can build a better business through smarter systems and automated processes. He does this by bringing on expert guests, and sharing his own experience from years as a busy solopreneur parent — so that being a solopreneur feels…less solo.
With every episode, you'll get insights, great stories, and 1-3 actions you can take today to improve your business processes and spend your time the way you want.