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Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). If you work in marketing check out exitfive.com
Dave [0:00:00]: You're listening to B2B marketing with me, Dave Gerhardt.
Dave [0:00:17]: Or in this video, my team at Exit Five asked me fifteen questions about life, work, Linkedin Ai, books, what I'm listening to what I'd be doing for work, my biggest Peeve, and I sat down, and I answered them all.
Dave [0:00:31]: So here are my answers to fifteen questions from the Exit Five team.
Dave [0:00:35]: See you.
Dave [0:00:36]: Okay.
Dave [0:00:37]: So, hey, everybody.
Dave [0:00:38]: It's me, Dave Solo episode.
Dave [0:00:40]: My team gave me a list of fifteen questions.
Dave [0:00:43]: I said, I wanna do something different.
Dave [0:00:45]: I wanna do a an Ama, a mail bag, a bunch of questions.
Dave [0:00:48]: And so they gave me a bunch of questions, and I'm going to try to do my best to answer them.
Dave [0:00:55]: This is fifteen quite shin.
Dave [0:00:56]: I'll see if I can do it in fifteen minutes.
Dave [0:00:59]: I do like to ramble and and talk sometimes.
Dave [0:01:01]: So here we go.
Dave [0:01:02]: Question number one.
Dave [0:01:03]: What is your Linkedin content creation process.
Dave [0:01:06]: I'm glad we're getting into the heavy hitting stuff right out of the gate gates.
Dave [0:01:09]: So my Linkedin creation process right now is pretty off the cuff.
Dave [0:01:12]: I'd like to have a backlog of ideas in my Apple notes because I found that you can really only post one time a day and the best time to do that is in the morning.
Dave [0:01:21]: Six to nine Am eastern time for me.
Dave [0:01:24]: So if I've already posted for the day, I try to just file something away for later.
Dave [0:01:28]: And then the next morning, I usually write something in that time frame, and so I might sit down and have my coffee and write something, and I'll write it then.
Dave [0:01:36]: Or I do use the Linkedin scheduler and I've been doing this more lately, Linkedin has a native scheduling app.
Dave [0:01:42]: I used another tool in the past, but I feel like it was hurting my reach and then I saw a bunch of people got their accounts.
Dave [0:01:47]: Like, canceled for using it, so I want to stay away from that.
Dave [0:01:49]: I have found that for some reason scheduled posts get less engagement, but I don't know if it's just because I'm not active.
Dave [0:01:55]: I think you need to be active on Linkedin and Linkedin knows you're active around the time that you're posting, so I try to do that.
Dave [0:02:02]: Usually, that post goes out around, I don't know, six or seven in the morning so I can get the most reach.
Dave [0:02:08]: And then I just kinda move things around.
Dave [0:02:10]: So I kinda have...
Dave [0:02:11]: I have some stuff that I need to promote or talk about for Exit Five.
Dave [0:02:14]: Like, we're doing this New York.
Dave [0:02:15]: Event in Allison like, hey, can you do another Linkedin post about New York?
Dave [0:02:18]: I need to promote a webinar.
Dave [0:02:19]: So I'll have those things scheduled, like, on a Wednesday or a Friday.
Dave [0:02:23]: But, typically, I'm posting every day.
Dave [0:02:25]: Sometimes, not on Saturdays and Sundays, although those days can be sneaky for engagement.
Dave [0:02:29]: And I've been trying to just write a lot more off the cuff lately there.
Dave [0:02:33]: I feel like the Linkedin feed is getting...
Dave [0:02:34]: Just like, also social media, there's a lot of Ai slot there.
Dave [0:02:37]: And I think the way that I write is very not Ai, and so I've been trying to lean into that and write more.
Dave [0:02:41]: So very off the cuff now.
Dave [0:02:43]: I used to be much more methodical about it and treat it like, a full time job being a creator.
Dave [0:02:47]: Now I don't.
Dave [0:02:48]: I'm running Exit Five.
Dave [0:02:49]: It's a business.
Dave [0:02:50]: Linkedin helps us grow.
Dave [0:02:51]: I'm a little bit more off the cuff with my posting.
Dave [0:02:54]: Also have a lot of followers now.
Dave [0:02:56]: And so I I feel like it doesn't matter as much, I almost have two hundred thousand followers, And so I can kinda post whenever, and it's gonna get reach which is become awesome.
Dave [0:03:05]: Advantage, and I'm just not trying to take it so seriously.
Dave [0:03:08]: Some people are really angry.
Dave [0:03:09]: Like, the amount of people that are mad because I run a marketing community online.
Dave [0:03:13]: It's just is crazy.
Dave [0:03:14]: And so I'm just trying to, like, just trying to write and be authentic I can use my voice and be a little bit more silly online.
Dave [0:03:20]: Some guy said that I I ridiculed him online and, like, if you know me, I've never ridiculed any...
Dave [0:03:26]: And, like, this I'd probably just wrote something silly, and he took it the wrong.
Dave [0:03:29]: So I'm trying to like, man, life is too sure.
Dave [0:03:31]: We don't need to be arguing about marketing online, like, what the what the hell are you doing?
Dave [0:03:34]: I tell my wife they saying She's like, Philly, people here world argue about more...
Dave [0:03:37]: Like, this isn't insane.
Dave [0:03:38]: There's real problems going on.
Dave [0:03:39]: So So I just take it easy.
Dave [0:03:41]: Oh, I've already spent three minutes.
Dave [0:03:42]: This is...
Dave [0:03:43]: This no chance it's gonna be done fifty minutes.
Dave [0:03:44]: Okay.
Dave [0:03:45]: Next question.
Dave [0:03:45]: How often do you check Slack and email, The answer is too much email?
Dave [0:03:49]: I check way less because often email is external stuff.
Dave [0:03:52]: And I once saw somebody say, like, a...
Dave [0:03:54]: I can tell how successful a founder is by how quickly they respond to emails and into that, I say fuck that.
Dave [0:04:00]: The most important people that I can be responding to our my team, which is in Slack.
Dave [0:04:04]: And so I do find myself spending way too much time in Slack, but that's more of a a personal thing because I feel like I need to be there to help and give answers.
Dave [0:04:11]: But it is healthy.
Dave [0:04:12]: I need to work on it more to not be checking my phone not be refreshing Slack so much.
Dave [0:04:17]: And a lot of times, like, you'll find things actually solve themselves if you kinda let them go.
Dave [0:04:21]: So But overall, my screen time is not probably too bad.
Dave [0:04:24]: Maybe it's three hours a day, And I would love to get that down even more, but it's very challenging.
Dave [0:04:28]: Sometimes I'll check stuff on Slack Save it for later and just kinda...
Dave [0:04:31]: I treat Slack like my inbox.
Dave [0:04:33]: Basically, every day, at least in the morning, I do a sweep.
Dave [0:04:35]: I do Slack.
Dave [0:04:36]: I do my inbox, and then I also go through the Exit Five community and I just try to, maybe once or twice a day.
Dave [0:04:41]: My ideal flow would be in the morning, and then the afternoon, but that's just not reality.
Dave [0:04:45]: What are you reading right now or listening to?
Dave [0:04:48]: So I like to read a bunch of different books at once and part of that is because I'm just crazy, and life is short, and I'm worried that I'm gonna die without having read the best books in the world, and it...
Dave [0:04:58]: It's crazy, but at the same time, like, I then just go back to, like, I know.
Dave [0:05:02]: I don't a lot of books...
Dave [0:05:04]: I have a hard time getting into.
Dave [0:05:05]: I'm not a very good reader.
Dave [0:05:06]: Like, I'm a very slow reader.
Dave [0:05:08]: And so I need to really...
Dave [0:05:09]: I also spent a lot of time, like, man for my twenties.
Dave [0:05:13]: I into my early thirties, like I must have read every every business book under the sun, and I still am reading some of them sometimes because I think, like, reading and learning could be a great way to get smarter.
Dave [0:05:23]: I didn't think I was a very smart person growing up.
Dave [0:05:25]: And so I've been using books as my way to study.
Dave [0:05:28]: I found that the more that I study the more successful that I can be later in life.
Dave [0:05:32]: I can make more money, provide for my family, do more meaningful work by studying and learning.
Dave [0:05:37]: So I do read a lot of business books.
Dave [0:05:38]: But now lately, man, I've I read them all, I feel like.
Dave [0:05:42]: And so unless there's a really good one.
Dave [0:05:43]: My rule is that if someone that I find super smart that I look up to, recommends a book to me.
Dave [0:05:49]: I instantly bought it.
Dave [0:05:50]: Mentor mine once told me, like, no one has ever gone broke from buying a book.
Dave [0:05:54]: And so if so it's twelve dollars, twenty dollars doesn't a matter.
Dave [0:05:57]: I will buy it.
Dave [0:05:58]: And then I also am worried about what's gonna happen with Ai and physical books kinda, like, I don't know, maybe it's gonna be fahrenheit four fifty one levels, and I I wanna have a library of physical books in my house, so I'm trying to buy.
Dave [0:06:09]: Buy more books.
Dave [0:06:10]: I read on my Kindle.
Dave [0:06:11]: My wife got me on my Kindle maybe ten years ago.
Dave [0:06:14]: I can't go to sleep without it.
Dave [0:06:16]: It's amazing, but I do like the physical books.
Dave [0:06:18]: And so I also like to rotate books a lot because I think that I used to get in the trap of, like, getting three chapters into a book and I'm like, this book is boring, but I started it.
Dave [0:06:27]: So I gotta finish it, and I don't think that's true at all.
Dave [0:06:30]: I quit a lot of books.
Dave [0:06:31]: And I might just read, like, one chapter in a book and get something and it's essentially, like, I learned something from a blog post.
Dave [0:06:36]: So I'm trying to read more for fun now.
Dave [0:06:38]: One of my issues in, like, high school was, like, the summer reading stuff.
Dave [0:06:42]: They would give you this list of all these required books.
Dave [0:06:44]: And my mother, who's a Librarian and was like, that's so dumb.
Dave [0:06:46]: You should just...
Dave [0:06:46]: They just foster a love of reading in kids and, like, who cares if you're reading Espn the magazine back in the day or what was that guy?
Dave [0:06:54]: Christopher something that used to write all these sports books for kids.
Dave [0:06:57]: They used to love those.
Dave [0:06:57]: So now I'm trying to just really get back into reading for enjoyment, especially at night.
Dave [0:07:02]: Can't be reading business books at night.
Dave [0:07:04]: And so my daughter is really into Harry Potter.
Dave [0:07:07]: She's gone through all seven books.
Dave [0:07:08]: And so she's, like, you gotta read Harry Potter.
Dave [0:07:10]: So I'm reading Harry Potter the first book right now.
Dave [0:07:13]: I also am reading project Hail Mary, the Andy Ware book.
Dave [0:07:16]: And the reason I'm reading that one is because there's a guy, Ray Porter who does amazing audiobook book narration.
Dave [0:07:22]: I got into this jack car or the terminal list book series, and I was like, who the hell is this audiobook book.
Dave [0:07:27]: He is unbelievably Does accents he's so good?
Dave [0:07:30]: I found out that he did that book.
Dave [0:07:32]: And so I'm reading and listening to that that's one of the cool things about the Kindle that is superior to physical books is that I can get through books faster because I'll be reading a book at night, and then I'll be listening to the audiobook book, like, at the gym or being around and has that, like, whisper sync, so it can sync up and I can get through books faster.
Dave [0:07:48]: And I'm also reading a golf book called the match.
Dave [0:07:51]: This was from Matt.
Dave [0:07:52]: I think Listening to.
Dave [0:07:53]: I said Project Hail Mary.
Dave [0:07:54]: On the podcast side of things, I...
Dave [0:07:57]: My favorite podcast is called No lang up.
Dave [0:07:59]: I love golf, and I...
Dave [0:08:00]: Golf is kinda like my science fiction, my fantasy, des for me.
Dave [0:08:04]: So I listen to no laying up that helps me unplug from work a little bit.
Dave [0:08:08]: And then I do like comedy, in particular I've been on a Theo Kick right now, and so I listen to some of his stuff.
Dave [0:08:15]: What constitutes a perfect day for you.
Dave [0:08:18]: So I'm super lucky in that I've...
Dave [0:08:20]: I've built a habit of, like, just discipline over the years.
Dave [0:08:22]: And so I feel like I'm able to have a perfect day every day and that to me now starts with And before anyone gets met, it's not toxic.
Dave [0:08:30]: This is what I do.
Dave [0:08:31]: I don't care what time you get up.
Dave [0:08:32]: I don't care what you do.
Dave [0:08:33]: But I get up early now, my kids thankfully sleep through the night, and so I am able to...
Dave [0:08:38]: Also, once you have kids, man, you're getting up at four in the morning, five of them it doesn't matter.
Dave [0:08:42]: But now they sleep through the night.
Dave [0:08:44]: I get up at five thirty, and I go work workout.
Dave [0:08:47]: I lift weights.
Dave [0:08:47]: Obviously, I'm huge super jacked.
Dave [0:08:49]: I go lift weights.
Dave [0:08:51]: I work out from...
Dave [0:08:52]: I know, by the time I get to the gym.
Dave [0:08:53]: I'm usually there from about five forty five to six forty five.
Dave [0:08:56]: I come home, the kids are getting up, We have breakfast and get ready for school and I take them to school.
Dave [0:09:02]: And then I go for usually a three mile hike, I got into rocking last year, which is amazing.
Dave [0:09:08]: I have to have surgery on my hip.
Dave [0:09:10]: I used to really love running.
Dave [0:09:11]: But I have to get my hip fixed since so I've been trying to do less running, but I'm I'm already worried about not being able to move.
Dave [0:09:18]: And so, typically, the point of this is the perfect day for me is by nine o'clock.
Dave [0:09:22]: I've already done some type of three mile ish hike or run or walk, and I lifted it, and I just feel like if I do all that by nine o'clock man, how easy is my life.
Dave [0:09:31]: I have to write things on a computer and be online and talk to my team.
Dave [0:09:35]: I'm very lucky.
Dave [0:09:36]: And so a perfect day for me is, like, lots of exercise outside, physical activity makes me feel amazing, reduces stress, reduces anxiety, improves my mood.
Dave [0:09:46]: Just makes me feel good.
Dave [0:09:47]: Hang out my family and then I need to do, like, one or two things that make me feel productive at work that could be reading.
Dave [0:09:53]: That could be writing something, sometimes some days, I have a lot of calls.
Dave [0:09:57]: A lot of meetings.
Dave [0:09:58]: Some days I'm filming and recording podcast, but I typically fitness some type of productive work and then family time.
Dave [0:10:05]: And, I'm a simple kinda boring guy.
Dave [0:10:08]: That is a perfect day.
Dave [0:10:09]: That's a perfect day for me.
Dave [0:10:11]: This one's from Anna take four minutes and tell your life story in as much detail as possible.
Dave [0:10:16]: I don't know if I can give you four minutes on that, but I, I was born in Worcester Massachusetts which so I'm wearing this Worcester red sox shirt today, shout out to the Moose ox.
Dave [0:10:23]: Born in Worcester Massachusetts.
Dave [0:10:25]: Lived there my whole life until I was eighteen.
Dave [0:10:28]: I went to college in Staten Island, small school called Wagner College.
Dave [0:10:31]: I played Baseball I didn't really place out of the bench.
Dave [0:10:33]: After college, moved back home, lived at home for a year, worked in Boston.
Dave [0:10:38]: I got a job at a P agency, then I worked at a software company called constant contact, then I worked at P for the first time then I worked at Hubspot, then I worked at Drift where I was grew my career, the most meaningful way to be Vp of marketing, then I left, I went back to p I was Cmo, then I went to start Exit Five, and in June of twenty twenty, my family, and I we moved from Boston, Massachusetts to now, Vermont.
Dave [0:11:02]: I don't know.
Dave [0:11:03]: There's a lot more details in there.
Dave [0:11:04]: I could give you at some point.
Dave [0:11:05]: That's my life story.
Dave [0:11:07]: Okay.
Dave [0:11:07]: If you could wake up tomorrow having gained any one quality or ability, what would it be on a more personal level and on a work level this gotta be an Allison question.
Dave [0:11:16]: Actually, this is a work On a work level, I think the one thing that I wish that I had more I don't know if it's like restraint, but I'm very impulsive.
Dave [0:11:24]: I'm very much, like, let's do it.
Dave [0:11:26]: Blow that thing, cancel that thing, blow that thing.
Dave [0:11:28]: Move, get rid of that Very impulsive in my personal life and my work life, and I've been really trying to work on as...
Dave [0:11:35]: I'm thirty eight as I get closer to forty.
Dave [0:11:37]: I'm I'm trying to work on that.
Dave [0:11:39]: Some things that help me do that is sleeping on it, realizing that.
Dave [0:11:42]: And this is hard.
Dave [0:11:43]: Like, my so much my job is on is on Slack on email so much of my life feels like it's in real time.
Dave [0:11:48]: It's very hard for me to be like, oh, I don't I should just wait on that decision.
Dave [0:11:52]: But I also don't like sunk costs, I don't like waiting around, and I feel like you can control a lot of your destiny.
Dave [0:11:57]: And so if there is something that's not working, I don't have the patience to, like, write it out.
Dave [0:12:02]: I wanna make changes immediately.
Dave [0:12:04]: I think it's a a gift in a lot of ways as a entrepreneur in a creator, but it's a curse in it and it leaves me to be impulsive and kinda make the wrong decisions sometimes.
Dave [0:12:12]: So I need to try to sleep on things more, be more patient.
Dave [0:12:15]: I guess, to do that.
Dave [0:12:16]: I'm getting older, so that helps naturally try to spend more time just, like, slowing down, putting the computer away, going for a walk not on my phone, meditating, which does make a huge difference in my ability to react to things.
Dave [0:12:30]: I can't say it that I'm very good at meditating.
Dave [0:12:31]: But something that I'm trying to work on.
Dave [0:12:33]: And then...
Dave [0:12:34]: Also, this is something else that I'm trying to work on is just caring less what people think.
Dave [0:12:38]: I think there's probably an older thing as I get older thing, but I don't know.
Dave [0:12:42]: I mentioned this earlier.
Dave [0:12:42]: One of the things that does kinda eat at me sometimes is that people online in the marketing world.
Dave [0:12:48]: I think because everybody's so vocal.
Dave [0:12:49]: They think I'm an evil person or they think I'm...
Dave [0:12:52]: They don't like an opinion I have about marketing and so that becomes this this personal attack and my community sucks and, like, don't join Exit Five because it's gonna ruin your career someone said that literally, And like, that shit, I try to, like, play this.
Dave [0:13:05]: Like, that stuff doesn't bother me, but it but it really does.
Dave [0:13:07]: I don't know.
Dave [0:13:07]: It's weird to be in a position where there's thousands of people online who have an opinion about you, and I often talk to my wife about this.
Dave [0:13:14]: I'm like, can you imagine what someone goes through who...
Dave [0:13:17]: Who's actually famous.
Dave [0:13:18]: You know, if you've ever seen, like Taylor like, I said to her she...
Dave [0:13:21]: Either she's a huge taylor swift fan, obviously, I...
Dave [0:13:23]: Obviously because who isn't in right now.
Dave [0:13:25]: And I was like, can you imagine?
Dave [0:13:27]: Like, I understand why, like, I have the tiniest tiny, I'm a tiny, tiny, tiny, like, B2B, like, marketing influencer and, like, some of the things people send to me or say to me.
Dave [0:13:39]: I or someone send me or go just see what this guy's saying about John online.
Dave [0:13:42]: I'm like, please, hey, please don't send me that shit.
Dave [0:13:44]: I don't want that in my space.
Dave [0:13:45]: But be.
Dave [0:13:45]: Imagine if you were actually famous, like, so many of the things that someone would never come up to you and insane in person.
Dave [0:13:51]: They just do online, and it's just this whole culture of, like, a lot of my work is on social media, and so we live in this world of, like, everyone's trying to one up each other or dunk on or dunk on each other or they wanna see you fail for some reason.
Dave [0:14:03]: I really wish that stuff didn't bother me, but the point of this is is giving honest answers to stuff and and it does, and it it's hard to not let that bother mean.
Dave [0:14:11]: So trying to work on some of that stuff.
Dave [0:14:13]: My number one thing that's helped me is just do not engage.
Dave [0:14:15]: My favorite rapper...
Dave [0:14:17]: Actually, it's kinda changing, But my favorite rapper growing up and until recently probably ish.
Dave [0:14:21]: Maybe because he was maybe involved in the Did stuff.
Dave [0:14:23]: I don't know.
Dave [0:14:23]: That's a separate story.
Dave [0:14:25]: I love Jay.
Dave [0:14:26]: I've always loved Jay z, and He has this line that I always think about in the...
Dave [0:14:30]: These moments, and he says, a wise man once told me, don't argue with fools because people from a distance can't tell who is who.
Dave [0:14:35]: And I just feel like there's no benefit to, like, arguing with someone online.
Dave [0:14:39]: And so I'd rather let someone...
Dave [0:14:40]: Have their opinion around me, and then be proven wrong, and I've met so many people through Exit Five now who are like, wow, You're way nicer and funnier and, like, authentic in person, and I'm like, okay.
Dave [0:14:50]: That's what matters.
Dave [0:14:51]: So I I wish I could have a magic pill to just, like, really not give a fuck what people think.
Dave [0:14:56]: But I do.
Dave [0:14:56]: And I'm human.
Dave [0:14:57]: Okay.
Dave [0:14:57]: What is your most embarrassing memory at work.
Dave [0:15:00]: I've never told this story to anyone other than my wife.
Dave [0:15:03]: It's really not that embarrassing, but I was maybe twenty four years old, and I was working at a company.
Dave [0:15:09]: It was, like, an open office space, and we all had desks.
Dave [0:15:14]: And there was, like, a ledge.
Dave [0:15:15]: And, you know how you kinda do those kinda, like, start up, like, come, let's have a meeting.
Dave [0:15:18]: And you're just kinda just meeting around someone's desk.
Dave [0:15:20]: Well, this guy, we went to have a meeting at his desk, and there's maybe three or four people around.
Dave [0:15:25]: I go up, and I I go to just, like, sit up on the ledge.
Dave [0:15:29]: And as I go to sit up on the ledge, I just go, and I just let out the loudest accidental fart of my life.
Dave [0:15:38]: Can't believe I'm sharing this on this podcast ezra.
Dave [0:15:40]: I lit up the accident loudest part of my life, and I literally, it was so obvious and we were in such a small area and I didn't know what to do.
Dave [0:15:49]: And so I just went whoops.
Dave [0:15:51]: And everyone laughed.
Dave [0:15:54]: It was an amazing ice breaker.
Dave [0:15:56]: That was probably the biggest moment.
Dave [0:15:57]: Luckily, luckily, nothing so bad.
Dave [0:16:00]: In the grand scheme of life like, you know, who think we have a book like, everyone farts that we read to our kids are we did.
Dave [0:16:05]: So that was one.
Dave [0:16:07]: What's your favorite all time book and why?
Dave [0:16:09]: I can't say that I have, like, one book.
Dave [0:16:12]: I will say the one book that I have gifted the most is Ryan Holidays daily stoic.
Dave [0:16:17]: That type of thinking is really helpful for me.
Dave [0:16:19]: I've given out a bunch of copies to my family, and I like when I go to their houses, and I I see people reading it.
Dave [0:16:25]: But I was trying to think of, like, what's one book that I read originally that I I wish I could go read again, thinking And there's a golf writer called Tom Coin, and he has a book that my friend John Short actually recommended me years ago called Paper Tiger, and this guy's, like, a golf rider, and he said, I'm gonna...
Dave [0:16:40]: This is before having kids probably getting married.
Dave [0:16:42]: Said, I'm gonna commit a year to my life trying to become a professional golfer.
Dave [0:16:46]: I'm gonna play in tournaments.
Dave [0:16:47]: I'm gonna get a trainer.
Dave [0:16:48]: I'm gonna get a a coach.
Dave [0:16:49]: I'm gonna document all of it, and I would love to do that.
Dave [0:16:52]: That sounds super fun to document it, film it right about, recorded.
Dave [0:16:55]: Do it for a year.
Dave [0:16:56]: Obviously I couldn't do that now.
Dave [0:16:57]: That's a great book.
Dave [0:16:59]: What's the best career advice you have ever received.
Dave [0:17:02]: The best career advice I ever received was from David cancel at drift.
Dave [0:17:07]: He pushed me to basically, double down on my strengths versus trying to round myself out and try to improve my weaknesses.
Dave [0:17:15]: And so he gave me this book called managing oneself by Peter Dr.
Dave [0:17:19]: The lesson is something like, it's better to find something that you're good at and try to become, like, one of the best in the world that or at least become, like, give yourself an a grade in that skill.
Dave [0:17:29]: Versus, if you have a skill that's maybe, like, a d, you're only ever gonna be able to get that up to, like, a b and the impact you can make becoming an a and that one thing really matters.
Dave [0:17:40]: And so for me, I was trying to become.
Dave [0:17:43]: I worked in marketing, and I I've always been a strong writer, communicator, content storytelling, product marketing brand.
Dave [0:17:49]: That's copywriting in particular was my thing, But I felt like those were soft skill.
Dave [0:17:54]: That's not really important business.
Dave [0:17:55]: I wanted to become a growth guy funnels, metrics, growth experiments, growth hacks, like, almost become, like, a engineer type of marketer, and he was, like, don't do that.
Dave [0:18:04]: He's like, you have an amazing gift in writing and communicating.
Dave [0:18:07]: Like, double down on that, and I promise you that that is the gonna be the thing that, like, is the eighty twenty on your career.
Dave [0:18:14]: And I think at the time, I was trying to become and grow into a marketing later, and I thought you had to be, like, super well rounded, But I've now learned that everyone kinda comes up from some core area.
Dave [0:18:24]: So he was the first real person to, like, push me to double down on creativity on content, on writing, copywriting specifically, and that was the best thing I've ever learned now.
Dave [0:18:35]: I don't think you can ignore all those other things.
Dave [0:18:37]: If you wanna be a leader whether a Ceo or our Cmo or whatever.
Dave [0:18:40]: You have to know enough about all the areas of the business to be effective, but you don't have to have the hard skills in that area.
Dave [0:18:47]: And, ultimately, you have to learn how to, like hire and manage people and trust them to do their job.
Dave [0:18:51]: So best career advice was double down on your strengths first trying to, like, become more well rounded.
Dave [0:18:57]: Oh, we're way past fifteen minutes.
Dave [0:18:59]: This is great, though.
Dave [0:19:00]: I'm having fun.
Dave [0:19:00]: I hope I hope you're having fun too.
Dave [0:19:02]: And if you're watching this video right now, and you haven't already subscribed to my Youtube channel, my commitment is to make more videos and more content and try to make Youtube a real thing even if I get, you know, ten subscribers, that would be awesome.
Dave [0:19:14]: So subscribe to this Youtube channel.
Dave [0:19:16]: Please Dave Care on Youtube.
Dave [0:19:18]: Hey Dave Care.
Dave [0:19:19]: Okay.
Dave [0:19:19]: If you're feeling un unregulated, what's the one thing that gives you motivation again.
Dave [0:19:23]: So I have these moments a lot, I'm human.
Dave [0:19:26]: I don't wanna do this Zoom call.
Dave [0:19:28]: I don't wanna record this podcast, man I really don't wanna do this meeting.
Dave [0:19:31]: I don't wanna travel for work.
Dave [0:19:32]: I hope he doesn't see this.
Dave [0:19:34]: He's not gonna see it thinking goodness because this would just...
Dave [0:19:36]: This would go straight to his head.
Dave [0:19:37]: But I have a friend of mine His name is Matt, and he was in the marines and literally had to go to war in when I was messing around at the end of high school and in college, you know, living a life of freedom, he was, you know, over in Afghanistan in a war.
Dave [0:19:52]: And I'm so thankful for anybody who has served our country and given soft people like me, the ability to run my little Internet business from.
Dave [0:20:00]: And so anytime, like, anything in my job is really not it's not even a sliver as hard as that is.
Dave [0:20:08]: And so I try to have that mindset.
Dave [0:20:09]: And it's a very grounding and helpful exercise.
Dave [0:20:13]: Like, come on man.
Dave [0:20:14]: You we really can't take this Zoom call to talk about Ai and Seo right now, like, so you can suck it up and do it.
Dave [0:20:20]: Matt was in war.
Dave [0:20:21]: It's very helpful.
Dave [0:20:22]: If you could transform into any animal, what would you choose and why?
Dave [0:20:26]: Never really thought about this for this.
Dave [0:20:29]: I was just sitting out on my couch trying to prepare some answers for this.
Dave [0:20:31]: I said Lion.
Dave [0:20:32]: We recently watched the live action version of lion king, which by the way is really sad.
Dave [0:20:36]: But I think it it'd be great to be a lion just to feel that badass.
Dave [0:20:40]: Just let out a roar across the jungle and be, like, I'm the boss of this thing.
Dave [0:20:44]: No one can mess with you to be a lion to be fast.
Dave [0:20:46]: Maybe a c it would be pretty awesome also to just be super fast and powerful like that.
Dave [0:20:50]: That'd be cool.
Dave [0:20:51]: Also, I have a burner doodle, he has a pretty good life, he just kinda sleeps and then, like, goes for lots of runs and hikes with me.
Dave [0:20:57]: He has really good life.
Dave [0:20:58]: I wouldn't mind being him sometimes.
Dave [0:20:59]: Next question.
Dave [0:21:01]: If you only have five minutes to prove you were human and not Ai over text.
Dave [0:21:05]: How would you do that?
Dave [0:21:07]: I think I'm much funnier than Ai.
Dave [0:21:09]: At least my Ai is, like, incredibly corny and strange.
Dave [0:21:12]: And so I would try to just, like, tell a joke that would sound like, Dave.
Dave [0:21:16]: I would also just show them my writing.
Dave [0:21:17]: I think one of the reasons recently my, like Linkedin has started growing again.
Dave [0:21:21]: And I think it's because I just literally write these kinda un hinge just rants about whatever with typos and weird capitalization, and I'm sitting waiting for my coffee.
Dave [0:21:30]: And so my writing is very clearly not Ai for some reason.
Dave [0:21:33]: By the way, what a dis today for someone to be like that.
Dave [0:21:35]: That's Ai and you're like, no, no.
Dave [0:21:37]: I actually wrote...
Dave [0:21:38]: I actually wrote that.
Dave [0:21:39]: It's it's a strange world that we live.
Dave [0:21:42]: Okay.
Dave [0:21:42]: Next question, biggest pet peeve, man, where do I start?
Dave [0:21:46]: I am full of them.
Dave [0:21:48]: Number one, pet peeve.
Dave [0:21:49]: If I talked about earlier, a guy who just dunk on me online because they think they could do a better job or they're a better person or whatever.
Dave [0:21:55]: We humans are the most self, not self.
Dave [0:21:59]: We love to just call each other.
Dave [0:22:01]: It's sick.
Dave [0:22:01]: We...
Dave [0:22:01]: The way that we we...
Dave [0:22:02]: Anyway, how did I Side up.
Dave [0:22:04]: Biggest pet peeve.
Dave [0:22:05]: Overall, my biggest Pet peeve is someone who just has a lack of self awareness, people who can't read the room, people who don't have empathy for others.
Dave [0:22:14]: There's many ways that that plays out, but self awareness is the one.
Dave [0:22:17]: Another one is maybe, like, too many air freshen in the Uber.
Dave [0:22:22]: That's always a tough one, but, hey, maybe that person likes that.
Dave [0:22:25]: And then, another one is I cannot stand when I go to something like a chipotle.
Dave [0:22:30]: And it's it's almost always a crusty old man.
Dave [0:22:34]: Who's, like, pointing over the glass and he's like, that...
Dave [0:22:38]: What's that right there?
Dave [0:22:39]: Yeah.
Dave [0:22:39]: I want that?
Dave [0:22:40]: And it's like, and it's, you know, arm hair to fallen off into the thing.
Dave [0:22:44]: Do not touch the chipotle.
Dave [0:22:45]: So the glass...
Dave [0:22:47]: You don't need to be that close to the glass, Like, that's a big pet peeve for me.
Dave [0:22:50]: Next question.
Dave [0:22:51]: If you had to swap lives with any team member for a day, who would you pick and why?
Dave [0:22:56]: This is an interesting question.
Dave [0:22:58]: I think this one's from Jess.
Dave [0:22:59]: I got two answers for this one.
Dave [0:23:01]: And if I didn't pick you don't take it personally.
Dave [0:23:03]: My number one instinct was I would choose Anna, and the reason why is because I think she's twenty three, twenty four years old.
Dave [0:23:10]: And I don't know.
Dave [0:23:11]: They say youth is wasted on the young.
Dave [0:23:13]: I'm thirty eight.
Dave [0:23:14]: I would like to go back.
Dave [0:23:15]: Now my life is better now.
Dave [0:23:16]: I was single at the time.
Dave [0:23:18]: I didn't have the stability.
Dave [0:23:19]: I didn't have my wife.
Dave [0:23:20]: My kids, my...
Dave [0:23:21]: I'm very blessed.
Dave [0:23:22]: But sometimes, especially when Feeling tired, it would be nice to just have a Sunday where I could just, you know, nurse a hangover, get Chinese food and watch Netflix all day, and I I don't have that opportunity anymore, but, I'm very blessed and so I...
Dave [0:23:36]: Wouldn't trade it, but man that was a good time in life.
Dave [0:23:39]: I would go back.
Dave [0:23:39]: And then the other angela that I thought of though is Dan because Dan, Dan has a a daughter.
Dave [0:23:44]: She's maybe one point seven five almost two, and he's about to have another kid.
Dave [0:23:49]: Probably And my kids are not that old.
Dave [0:23:51]: They're eight and six, but I'm already feeling like, man, they're not babies anymore, and I, I would like to go back to that phase for a minute just to squish them one more time.
Dave [0:23:58]: This the...
Dave [0:23:59]: Oh, a go to Karaoke song.
Dave [0:24:02]: I don't have one go to But, like, a surprising fun fact, my friend dang has been trying to turn me into a rapper for a long time, and I can go bar bar on a lot.
Dave [0:24:12]: I mean, a lot of rap and hip hop.
Dave [0:24:16]: And maybe a great karaoke one would probably be, like, forgot about dr.
Dave [0:24:21]: That would be fantastic.
Dave [0:24:22]: You're never gonna see that, but I'm just telling you that I could get every syllable every letter there.
Dave [0:24:27]: That would be no problem.
Dave [0:24:28]: Last question, if you weren't running Exit Five, what job would you have Now I took this in two ways.
Dave [0:24:35]: What's jobs?
Dave [0:24:36]: Would at first what jobs would I think would be fun.
Dave [0:24:38]: I think I would be an incredible Dj, and I would have all those.
Dave [0:24:42]: I would, like, run the song back a hundred...
Dave [0:24:45]: Man.
Dave [0:24:46]: That would be so fun and just to throw a party and happy everybody, because, like a Dj, you don't have to make the music, Well I guess you can if you're like, you know, Fred again if you do that type of music.
Dave [0:24:54]: But you get to, like, get the party going and you get the credit for, like, playing Big e's music or something that's insane.
Dave [0:25:02]: Dj would be super fun.
Dave [0:25:04]: The problem is I go to bed at, like, eight thirty, nine o'clock, and so I would have to have gigs that were, like, mid midday gigs, which just probably wouldn't be that fun.
Dave [0:25:12]: I also sometimes think it'd be...
Dave [0:25:14]: I would be a really good on course golf announcer, like, Let's kick it out to Dave.
Dave [0:25:19]: He's on fourteen.
Dave [0:25:20]: And, Dave Dave's is actually with Scott right now.
Dave [0:25:22]: Was he got Dave, and I'm like, I...
Dave [0:25:24]: Yeah.
Dave [0:25:25]: Johnny, so boss a little bit sitting down in the rough here, but, Scott, he has a very steep angle of attacks.
Dave [0:25:29]: We should be able to get the nine iron on it here.
Dave [0:25:31]: No problem.
Dave [0:25:31]: I think I would be great at that.
Dave [0:25:33]: But if I needed to make money and provide for my family, and, you know, we live in a system in America.
Dave [0:25:38]: You need to make money, you need to do that just survive and and to, like, you know, have a house and buy groceries and stuff and get eighteen dollar avocado toast and all the nonsense that you pay for today.
Dave [0:25:48]: I would probably be a cmo right now if I didn't have Exit Five.
Dave [0:25:51]: I think I'm a good marketer.
Dave [0:25:53]: I wanna stay sharp.
Dave [0:25:54]: I love the skill set of using marketing of being a marketer.
Dave [0:25:57]: I think that would be being a Cmo or head of marketing would be the best way to use my skills today.
Dave [0:26:01]: I think a lot of trends in Ai and tech really play in that favor and the skill set that I have.
Dave [0:26:07]: And so that would be fun.
Dave [0:26:08]: That'd be a great way to get paid and provide for my family if there was no Exit Five.
Dave [0:26:13]: So alright.
Dave [0:26:14]: That's it.
Dave [0:26:15]: I said fifteen minutes.
Dave [0:26:16]: It takes a little longer.
Dave [0:26:17]: I didn't even...
Dave [0:26:18]: I don't even think I know had a minute to stop.
Dave [0:26:20]: So that was straight through.
Dave [0:26:21]: Fifteen questions from the Exit Five team.
Dave [0:26:24]: If you wanna ask me more questions, maybe I'll sit down again and answer them.
Dave [0:26:28]: You can email me Dave at Exit Five dot com or just like this video and leave a comment here, and maybe I will do this again.
Dave [0:26:36]: But thanks for hanging out with me.
Dave [0:26:37]: Fifteen questions about life and work.
Dave [0:26:40]: And I'm all done now.
Dave [0:26:42]: Goodbye.
Dave [0:26:46]: Hey.
Dave [0:26:46]: Thanks for listening to this podcast.
Dave [0:26:48]: If you like this episode.
Dave [0:26:49]: You know what?
Dave [0:26:50]: I'm not even gonna ask you to subscribe and leave a review because I don't really care about that.
Dave [0:26:55]: I something better for you.
Dave [0:26:56]: So we've built the number one private community for B2B marketers at Exit Five, and you can go and check that out instead of leaving a rating a review, Go check it out right now on our website, Exit Five dot com.
Dave [0:27:07]: Our mission at Exit Five is to help you grow your career in B2B marketing, and there's no better place to do that.
Dave [0:27:13]: Than with us at Exit Five.
Dave [0:27:15]: There's nearly five thousand members now in our community, People are in there posting every day asking questions about things like marketing planning.
Dave [0:27:22]: Ideas, inspiration, asking questions and getting feedback from your peers, building your own network of marketers who are doing same thing you are so you can have a peer group, or maybe just venting about your boss when you need to get in there and get something off your chest.
Dave [0:27:35]: It's a hundred percent free to join for seven days so you can go and check it out risk free, and then there's a small annual fee to pay if you wanna become a member for the year.
Dave [0:27:44]: Go check it out, learn more Exit Five dot com, and I will see you over there in the community.