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Punchy, actionable insights and tips to make the life of the team leader a breeze.
[00:00:00] Pia: You could be forgiven for thinking that this Connect is going to be mega dull, and for pressing play with that sinking sense of years of KPIs coming at you that make little sense, or you have no control . , have no fear. This is a great topic honestly, and once mastered can have a huge impact on aligning your team. I'm Pia.
[00:00:23] Dan: And I'm Dan, and this is Squadify Connects.
[00:00:26] Your Squadify data tells us that team members are generally pretty clear on their goal, but strangely, when you ask them if they have clear measures of that success, they're less confident. You might ask how can they possibly know their goal, but they dunno how to measure their success. Good question.
[00:00:45] Pia: And this is actually one of the classic mistakes made by teams. The first is to confuse their purpose, what the team is there for, their why with an actual goal. The key is to take your vision that you explored last week. And actually define a finish line. Jim Collins said that people like finish lines, but we would add that teams need a finish line, a single place that they're all trying to get to, not a vague idea. Measured should then be not a stick to beat people, but an accurate compass to guide them onwards to success.
[00:01:24] Dan: Very philosophical Pia. But the second classic error is to use measures that you have, not the ones you need. You know, if you were running Tesla and your vision, as we said last week, was to create the most compelling car company of the 21st century by driving the world's transition to electric vehicles, it would be tempting to measure market share and shoot for number one. But think again about the vision. What needs to be measured here is one, how compelling are we against other companies? And two, are we driving the world's transition to electric vehicles? This is harder, but not impossible data to get hold of, but so much better at aligning everyone to that vision.
[00:02:03] Pia: Measures help people to have a shared understanding of the words that you use. Compelling could mean so many different things, but once you have a measure, you know what needs to be moved.
[00:02:16] Dan: So your experiment this week is to take the vision you set last week and add measures. A good way to do this is to look at your vision statement with a critical or curious eye and ask yourself, what's not a hundred percent clear there, or needs to be measured? In our Tera example, you know, that will be underlining compelling, for example, but you will have your own once they're identified, think about where that data could come from.
[00:02:39] Pia: Be creative. You could even ask a small sample of customers each month for a rating, or there could be some third party data that could give you what you need.
[00:02:50] Dan: As usual, this is a team sport, so involve those around you and ask yourselves if you're genuinely clear on the exact point you're trying to get to together. Keep going until the answer is a resounding yes.
[00:03:02] Pia: Well, we told you that this would be more interesting than you feared. We hope so. We hope that you agree and are excited about getting stuck into this vital level of clarity for your team. Have a great week and we'll see you on Monday.