#228 - “Build It and They Will Come” is a Lie! Here’s What Actually Works

🚨 “Build It and They Will Come” is a Lie! Here’s What Actually Works 🚀

You’ve put in the work—your product is excellent, and your website is live, but… where are the customers? You're not alone if you’ve ever felt like you’re shouting into the void. The “build it and they will come” mindset is one of the biggest myths in business!

🎥 In this video, I’m breaking down the following:

✔️ Why waiting for customers to find you is a recipe for slow growth.
✔️ How to actively drive traffic instead of hoping people show up.
✔️ The key to building a warm audience that converts.
✔️ Common sales funnel mistakes that could be costing you leads.
✔️ How consistent marketing efforts lead to long-term success.

💡 Want to take control of your business growth? Grab a FREE Marketing Momentum Call to discuss how we can help you attract, nurture, and convert more customers!

👉 Schedule it here: jennielyon.com/marketingmomentum 

⌚ Time Stamps:

0:00 “Build It and They Will Come” is a Lie! Here’s What Actually Works
1:14 Step 1 - Visibility = Sales
1:37 Common Mistakes Keeping a Business Invisible
2:17 How To Fix Visibility
3:00 Pro Tip - Your Audience Needs To See You Multiple Times
3:15 Step 2 - Stop Waiting and Start Actively Driving Traffic
4:17 Pro Tip - If You're Not Getting Enough Traffic, You Need a New Strategy
4:45 Step 3 - Focus On Building a Warm Audience
6:05 Pro Tip - Nuturing Your Audience Increases Revenue
6:20 Step 4 - Optimize Offer for Conversions
7:10 How to Fix Your Offer
7:35 Pro Tip - Tweak Messaging First 
7:50 Step 5 - Leverage Consistency and Data To Improve Results
8:05 Ways To Track and Improve Business Growth
8:47 Pro Tip - Marketing Isn't Magic

🔗 Resources Mentioned:

📌 FREE Marketing Momentum Call: jennielyon.com/marketingmomentum 

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If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies.

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💻 Website: jennielyon.com 
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple

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What is Digital Marketing Made Simple with Jennie Lyon?

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

You’ve poured your heart into creating an incredible product or service. You’ve built a beautiful website. You’re excited and ready to launch. But then… crickets.

Many business owners believe customers will automatically show up if they create something great. Unfortunately, that’s not how business works.

🚨 The hard truth: No matter how fantastic your offer is, people won’t just “find” it.

If you’re struggling with low visibility, slow sales, or an unengaged audience, you don’t have a product problem—you have a marketing problem.

In today’s blog, I’ll explain why the “Build it and they will come” mindset is a business killer and what works when attracting and converting customers.

CONTENT OVERVIEW
Understand That Visibility = Sales
Stop Waiting & Start Actively Driving Traffic
Focus on Building a Warm Audience (Not Just Selling to Strangers)
Optimize Your Offer for Conversions
Leverage Consistency & Data to Improve Results
Step 1: Understand That Visibility = Sales
No matter how good your product or service is, if people don’t know it exists, they can’t buy it. The most successful brands aren’t necessarily the best—they’re simply the most visible.

Common Mistakes That Keep Businesses Invisible:
Relying on organic traffic alone and hoping people will “stumble” across your business.
Avoiding social media because it feels overwhelming.
Skipping SEO, assuming that paid ads alone will drive sales.
How to Fix It:
Use a multi-channel marketing strategy—social media, email, SEO, and ads should all work together.
Invest in visibility-building activities like PR, guest podcasting, and partnerships.
Set up an evergreen content strategy to attract traffic consistently over time.
💡 Pro Tip: Your audience must see you multiple times before taking action. Studies show it takes 7-10 brand interactions before someone makes a purchase!

Small Business SEO Checklist Download Image
FREE RESOURCE: SEO Checklist

Step 2: Stop Waiting & Start Actively Driving Traffic
If you’ve been waiting for customers to “find” you, it’s time to switch from passive to proactive marketing.

High-Impact Ways to Drive More Traffic:
Leverage paid ads—A small budget can bring consistent leads.
Show up consistently on social media—Your audience won’t engage if they don’t hear from you.
Use collaborations & partnerships—Tapping into other people’s audiences can 10X your reach overnight.
💡 Pro Tip: If you’re not getting enough traffic, you don’t need a new product—you need a better strategy for driving visibility.

FREE RESOURCE: $10/Day Ad Template jennielyon.com/ads

Step 3: Focus on Building a Warm Audience (Not Just Selling to Strangers)
Many business owners focus too much on cold audiences—people who have never heard of them. But selling to a warm audience (people who already know, like, and trust you) is 10 times easier than convincing a stranger to buy.

How to Build a Warm Audience That Converts:
Grow your email list with a valuable freebie and nurture leads with consistent content.
Engage with your audience on social media—respond to comments, start conversations, and build trust.
Use retargeting ads to stay top-of-mind with people who have already interacted with your brand.
💡 Pro Tip: Businesses that nurture their audience through consistent engagement see higher conversion rates and lower ad costs.

Step 4: Optimize Your Offer for Conversions
It’s not enough to have an offer—you need to position it to make people want to buy.

Signs Your Offer Needs Optimization:
People click your sales page but don’t buy.
You get “I need to think about it” objections repeatedly.
Your audience engages with your free content but doesn’t convert into paying customers.
How to Fix It:
Ensure your offer solves a pressing problem your audience truly cares about.
Communicate the transformation (not just the features).
Use urgency and scarcity (e.g., limited spots, fast-action bonuses) to encourage action.
💡 Pro Tip: If your funnel isn’t converting, tweak your messaging before assuming you need a new offer!

Step 5: Leverage Consistency & Data to Improve Results
Success isn’t built overnight but through consistency, testing, and optimization.

How to Track & Improve Your Business Growth:
Monitor key performance indicators (KPIs)—Are you tracking leads, conversions, and audience growth?
A/B test your strategies—Try different CTAs, pricing, and messaging to see what converts best.
Be patient and stay consistent—Most businesses give up too soon before their strategies can work!
💡 Pro Tip: Marketing isn’t magic—it’s a data-driven process. If something isn’t working, adjust it and test again!

Ready to Stop Hoping and Start Growing?
If you’ve been sitting back, waiting for customers to come to you, it’s time to take control of your growth. With the right marketing strategy, you can drive consistent traffic, attract engaged buyers, and scale your business effectively.

📩 Want a step-by-step plan? Schedule a FREE consultation with my team; they’ll gladly help!

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