Subscribe
Share
Share
Embed
Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com
Anthony [0:00:00]: If you're able to take this and double your CTR, you can usually get your CPC in half.
Anthony [0:00:07]: Get yourself a fifty percent off discount.
Anthony [0:00:09]: I'm linking that.
Matt [0:00:10]: Today, I'm speaking with Anthony Blatner.
Matt [0:00:12]: Anthony is the founder of Speed work social and His company essentially helps you with anything linkedin related, whether it's paid, organic, outbound whatever it might be.
Anthony [0:00:22]: I was part of that original certified marketing expert program.
Anthony [0:00:25]: There's like, ten us in North America.
Matt [0:00:27]: Today's specifically, we're talking about Linkedin ads and Ai.
Matt [0:00:30]: We're talking about how you can use.
Matt [0:00:32]: Log code to connect to Linkedin ads Api and automate a lot of analysis or optimization.
Matt [0:00:37]: We talk about how you can personalize campaigns at scale.
Anthony [0:00:41]: Do you get yourself up to like, like I said, like, twenty five or so, and then it's kinda of really hard to go past that.
Anthony [0:00:46]: You can use Ai to go scale.
Anthony [0:00:48]: You can do a hundred of these very easily.
Anthony [0:00:50]: Linkedin limit is ten bucks a day per campaign.
Anthony [0:00:53]: So you just need to do that multiplication to see what kind of budget you can support here.
Matt [0:00:59]: We talk about things like competitor conquests.
Matt [0:01:00]: And also how to create linkedin ads that are not just a bunch of Ai sloth.
Matt [0:01:06]: I think you're really gonna like this episode.
Matt [0:01:08]: It's super tactical.
Matt [0:01:09]: We got right into the weeds of it.
Matt [0:01:11]: Hope you enjoy.
Matt [0:01:12]: Hey.
Matt [0:01:16]: Doing Alright.
Matt [0:01:18]: I'm here with with my favorite Linkedin ad guy, Anthony hasn't gone.
Anthony [0:01:22]: Hey, Matt.
Anthony [0:01:22]: Glad to be here.
Anthony [0:01:23]: Always glad to talk about Linkedin ads with you.
Matt [0:01:26]: Yeah.
Matt [0:01:26]: You know, it's funny.
Matt [0:01:26]: Today.
Matt [0:01:27]: I...
Matt [0:01:27]: Were we're just talking about this.
Matt [0:01:28]: I wear my texas Long horn hat.
Matt [0:01:30]: I got my bill sign the back, and you're based in Austin originally from Buffalo, You're bill's fan.
Matt [0:01:35]: So we got we got all the good vibes flowing.
Matt [0:01:37]: You've been you know, part of the Exit Five community for, like, two years now.
Matt [0:01:41]: I think it first started with you come on the podcast, joining the community, you've been to drive both times.
Matt [0:01:47]: You've been Austin events.
Matt [0:01:49]: You've been helping Exit Five with our ads for maybe two years now and, like, crushing it for us.
Matt [0:01:55]: Like it's been a it's been a massive channel for us from a growth perspective.
Matt [0:01:59]: So yeah.
Matt [0:02:01]: I'll just tee that up.
Matt [0:02:02]: I'll let you introduce yourself, But, you know, you've been super ingrained this community.
Matt [0:02:05]: That's that's been awesome to see I'm excited to get into some add stuff today.
Anthony [0:02:09]: It's funny.
Anthony [0:02:09]: I just posted today about the speaker announcement for Drive this year.
Anthony [0:02:12]: So number one I'm very excited to speak at drive this year, we're gonna cover a lot of good topics there.
Anthony [0:02:17]: But in that post, I talked about how...
Anthony [0:02:19]: Yeah.
Anthony [0:02:20]: Maybe twenty twenty four or whatever year.
Anthony [0:02:22]: I got I joined Exit Five.
Anthony [0:02:23]: I was watching Matt's podcast and going through past episodes, and I was like, he doesn't have one on Linkedin ads yet.
Anthony [0:02:30]: Like, a B2B marketing podcast doesn't have his episode on Linkedin ads yet.
Anthony [0:02:34]: I gotta reach out to him.
Anthony [0:02:36]: So reached out.
Anthony [0:02:37]: We set up an...
Anthony [0:02:38]: Least did a podcast together.
Anthony [0:02:39]: And it was fun to deep dive on that?
Anthony [0:02:42]: I remember on that, Like, after the recording?
Anthony [0:02:45]: When we stopped recording, And I was like, alright.
Anthony [0:02:46]: So what are you gonna do local chapters?
Anthony [0:02:48]: Like, Austin's got a great community here, blah blah blah and he's like, hold that thought.
Anthony [0:02:53]: You'll hear more very soon.
Anthony [0:02:55]: So then you guys did the event...
Anthony [0:02:57]: Like, the panel event in Austin, that was really cool, and then there's been the local chapter events.
Anthony [0:03:03]: And the Austin event...
Anthony [0:03:06]: The Austin Group's been putting you guys really good events.
Anthony [0:03:09]: We did a rage room.
Anthony [0:03:10]: I think, was the first on very unique, but good team building activity.
Anthony [0:03:15]: So been been part of Exit Five for a while, and it's been a great community.
Matt [0:03:19]: Yeah.
Matt [0:03:19]: It's funny.
Matt [0:03:20]: Like, quick quick side note lesson before we get into it, like, you just saying you look through the episodes and then, like, pitched doing an episode of Linkedin ads just like a quick little lesson on if you wanna pitch yourself or I know once to get in the podcast.
Matt [0:03:33]: Like, actually you just look at what the podcast is about and look at past episodes and positioning yourself as someone good to fill a gap there.
Matt [0:03:41]: Like, I I still remember your email to this day, which is funny.
Matt [0:03:44]: I I think you said, like, hey, I noticed you guys have no episodes on Linkedin ads.
Matt [0:03:49]: I'm one of the nine certified Linkedin Ad experts in North America or something like that.
Matt [0:03:53]: And I remember seeing that and, like, there...
Matt [0:03:55]: We get a ton every week, and I was like, oh, like, this is a...
Matt [0:03:59]: This makes a ton of sense.
Matt [0:03:59]: And I was like hey, Matt, we should do an half settling this, and we just ran it from there.
Matt [0:04:03]: So sometimes this just that easy.
Matt [0:04:05]: Like, again, look at look at where we are at.
Anthony [0:04:07]: So covered a lot of ground since then.
Matt [0:04:09]: Yeah.
Matt [0:04:09]: Yeah.
Matt [0:04:10]: Exactly.
Matt [0:04:10]: Exactly.
Matt [0:04:10]: Cool.
Matt [0:04:11]: So, yeah.
Matt [0:04:11]: Give us the quick thirty seconds on, used Speed work.
Anthony [0:04:15]: Yeah.
Anthony [0:04:15]: Quick thirty seconds on me.
Anthony [0:04:16]: I'm based in Austin, Texas.
Anthony [0:04:17]: I had up Speed work social.
Anthony [0:04:19]: We're a Linkedin agency, so I spend a way too much time on Linkedin.
Anthony [0:04:23]: But I love it.
Anthony [0:04:25]: So I...
Anthony [0:04:26]: I'm mostly in the ads platform myself.
Anthony [0:04:28]: Speed work is an agency that we also do organic content and outbound and all that good stuff.
Anthony [0:04:33]: So cover all parts of the platform, have been focused on it for a while now.
Anthony [0:04:37]: So, yeah, I was part of that original certified marketing ex expert program.
Anthony [0:04:41]: There's a kind of us in North America, and then I've created the Linkedin learning courses on Linkedin ads.
Anthony [0:04:47]: So done done everything all across the board, and it's it's a very exciting place to be in.
Matt [0:04:54]: Yeah.
Matt [0:04:54]: So today, I think we're gonna talk about a couple things.
Matt [0:04:56]: I think one of the first things you want to chat about was, like, how to use, claude code to connect to the Linkedin as Api.
Matt [0:05:03]: So tell me a bit about, like, why you want to chat about that?
Matt [0:05:07]: Maybe some benefits that people can guess from it, and then we can talk about how to actually do it.
Anthony [0:05:12]: Alright.
Anthony [0:05:12]: So it's is very exciting times these days.
Anthony [0:05:14]: Cloud code now lets you as a marketer talk to any Api out there.
Anthony [0:05:21]: So one of the first big unlocks we've been working with the Api for a very long time, and we've always known that the Lincoln ads Api offers a lot of data that you can export from the Api and get in a very granular granular level to the level that it doesn't it gets you more data than you can get in the Ui.
Anthony [0:05:40]: If you're just a login to Linkedin ads, go to campaign manager.
Anthony [0:05:43]: It gives you more of a summary view in a lot of those.
Anthony [0:05:46]: So, like, for example, the demographics.
Anthony [0:05:48]: And the performance reports, you get a lot more granular data when you pull it from the Api.
Anthony [0:05:52]: We've known that for a long time.
Anthony [0:05:54]: And now the exciting part is now using quan code to go build your interfaces, build your web apps, do this analysis for you, really simplify that process.
Anthony [0:06:05]: In the past you had to build...
Anthony [0:06:06]: Yeah.
Anthony [0:06:07]: You...
Anthony [0:06:07]: In the past you had to build your own web app.
Anthony [0:06:08]: Obviously, now Cloud Cog can do a lot of that, so it helps you automate and and do a lot of this to the next level.
Anthony [0:06:14]: So Cloud code has opened up a lot of new capabilities, you know, using an Mc is one level where there's some pre built Mc out there that can do some different functions, but as with any Api, if you use the Api itself, not just the Mc, you get access to every endpoint that it offers, and you can, you know, the full range of capabilities.
Anthony [0:06:34]: So very exciting times, like with any Api, once you use that, you get a lot more data, So we've been plugging in Claude coach to do a lot of these automation, analysis.
Anthony [0:06:45]: And really, like, what what that turns into is how can I go, build maybe a lot of campaigns or ads?
Anthony [0:06:53]: And launch them using the Api.
Anthony [0:06:55]: How can I do bulk analysis, bulk management in a way that that's gonna get me more information to make those advanced optimizations and then implement it so that we have a cost savings in the end for for our advertising?
Anthony [0:07:07]: So that's like the summary of it.
Anthony [0:07:10]: Now how do you go and actually do this?
Anthony [0:07:12]: Of course, number one you need cloud code, You gotta be comfortable using that.
Anthony [0:07:15]: And then I won't go into full detail on how you do all I'll build it, but I have a a video on our Youtube channel that walks through how you actually we can build it.
Anthony [0:07:24]: So go check our Youtube channel under Speed social and there's a cloud code one right at the top there.
Anthony [0:07:29]: So go watch that.
Anthony [0:07:31]: You'll see how you can build your Api interface to talk to the Linkedin ads Api.
Anthony [0:07:35]: The the the short and quick is you can go download all the documentation, the Api, give that the cloud code and say, hey.
Anthony [0:07:41]: Build me this interface and basically, it'll do that.
Matt [0:07:45]: Okay.
Matt [0:07:45]: Cool.
Matt [0:07:45]: Cool.
Matt [0:07:45]: And now what's the, like...
Matt [0:07:47]: Because I think one of the interesting pieces about this is, like, So automating some regular optimizations and also, like, some bulk analysis.
Matt [0:07:56]: I...
Matt [0:07:57]: You know, even, like, to this day that, I know, like, in the past, what I would always do is, like, once a week, I would just do a sweep of, like, the the metrics inside of the Ui and just say, okay, This is happening this week.
Matt [0:08:07]: So we're gonna do x because of it.
Matt [0:08:09]: So now it looks like at least like, eighty percent of that work is gonna be whether it's automated or at least like, cert...
Matt [0:08:16]: You could surface it up to yourself to make some recommendations and would scenes, like, tell me what that, like, that end product looks like, on, like, a weekly basis.
Anthony [0:08:24]: So lot a lot of different things that you can implement, me maybe I'll give a couple examples that that'll help.
Anthony [0:08:27]: So, you know, if you're managing ads on any platform, bid management is a big part of it.
Anthony [0:08:34]: Where your bids are typically changing over the course course of a a month, a quarter a year, especially on Linkedin, there's lots of seasonality that will happen.
Anthony [0:08:43]: So you wanna be adjusting your bids so that you're ideally spending the budget you intend to spend.
Anthony [0:08:49]: And spending it most cost efficiently.
Anthony [0:08:51]: So...
Anthony [0:08:52]: Yes.
Anthony [0:08:52]: So over the course of a month, your on average prices tend to rise over the course of a month, but also, you might be launching new ads, and you might be getting better engagement rates, and then you can bid lower when you have that.
Anthony [0:09:03]: So All the say in the end, it's good to do, like, a bids optimization.
Anthony [0:09:07]: Maybe once or twice a week.
Anthony [0:09:08]: So that's an example of something that will implement for a lot of clients, and it'll just kinda run the background twice a week.
Anthony [0:09:14]: It's gonna go analyze, hey, are there any opportunities to lower bids Or are we under spending anywhere that we need to raise bids because maybe we're getting towards the end of the month, Prices have gone up, or maybe we launched new ads are performing well, and we can lower bids and we get some cost savings out of that.
Anthony [0:09:29]: So a embed optimization, just have that kinda run as a work workflow in the background.
Anthony [0:09:33]: And then it's great.
Anthony [0:09:35]: If you have like a human in the loop step where, you know, first, I wanna be able to approve those because maybe I know something else that the the algorithm doesn't know just yet.
Anthony [0:09:43]: We just want something today that I wanna be careful not to change it yet or, I know something coming out tomorrow, something like that.
Anthony [0:09:48]: But, a bids analysis is a good one.
Anthony [0:09:50]: One other one is, a company's analysis, well, a demographic analysis where, also, maybe maybe on like, a weekly basis, report back to me, who are the companies being reached by ads?
Anthony [0:10:02]: What are the job titles so that if there's any deviation from what I'm intending or any changes in that, I can catch that quickly and get a campaign back on the track.
Matt [0:10:12]: Very cool.
Matt [0:10:12]: Okay.
Matt [0:10:12]: Does are both be useful?
Matt [0:10:13]: How about, like, the...
Matt [0:10:15]: How long does it take to set that up through cloud code?
Anthony [0:10:21]: Pretty easy.
Anthony [0:10:21]: Pretty fast.
Anthony [0:10:21]: So for a lot of these, you just need to know the right Api end endpoints to use and you just tell cloud code, hey.
Anthony [0:10:27]: Go look at the Api documentation just figure this out.
Anthony [0:10:29]: And it's always funny to watch, like, cloud codes start to learn something where it's, like, it's gonna fail.
Anthony [0:10:34]: It's gonna fail.
Anthony [0:10:35]: And then it's like, oh, yeah.
Anthony [0:10:36]: I figured out this out.
Anthony [0:10:37]: It's a different format of the parameters, and then it learns it.
Anthony [0:10:40]: So, we've built lots of different skills and workflows to do this, and that kind of all gets it all baked in like that.
Anthony [0:10:46]: If you're doing this for the first time.
Anthony [0:10:48]: Start with the Api documentation.
Anthony [0:10:49]: It all depends on what you're building for your company in your your account.
Anthony [0:10:52]: So it might be a little bit different.
Anthony [0:10:53]: But, Cloud code pretty good at, like, learning that.
Anthony [0:10:55]: And then you just tell Cloud, like, Hey.
Anthony [0:10:57]: What do we need to document based on what we just did so that you know the right format map is up to use next time, it'll save it to a memory file or a cloud dot d file or even better just bake it into a scale that you're gonna reuse over and over again.
Matt [0:11:11]: Very cool.
Matt [0:11:12]: Okay.
Matt [0:11:12]: So, yeah.
Matt [0:11:12]: It's, like, in short you're essentially creating, like, a little little intern that is just, like, analyzing your Linkedin ads doing a sweep it once a month telling you how it's performing or not once a month.
Matt [0:11:23]: I guess, however often it's going through it.
Matt [0:11:25]: But tell you how it's performing, tell telling me what you could potentially change, telling me who you're reaching through your ads.
Matt [0:11:30]: So it's just surfacing up the best information, and then you can make the decision on, like, here's what I wanna do about it type thing.
Anthony [0:11:38]: Yep.
Anthony [0:11:38]: Anything that you think that you find yourself doing, like, anything that's like, tedious or manual or, like, you have to repeat doing a lot?
Anthony [0:11:44]: That's a great opportunity to go, hey, build the workflow, build a skill or something that will do it for you.
Anthony [0:11:49]: There's all of marketing.
Anthony [0:11:50]: Not just like the ads, but it's great when to you use it.
Anthony [0:11:52]: State of your...
Anthony [0:11:53]: Take yourself money.
Matt [0:11:54]: Yes.
Matt [0:11:54]: Exactly.
Matt [0:11:54]: Exactly.
Matt [0:11:55]: And, no, That's great.
Matt [0:11:55]: That's a great tip.
Matt [0:11:56]: Good good way to kick this off.
Matt [0:11:57]: You said something, which was, like, one of the use cases was looking at what companies are engaging with your ads and being able to decide whether those are the right companies or not.
Matt [0:12:08]: I think this segue weighs us nicely into the next thing to talk about was, like, how can you get a bit more segmented and personalized with your ads using Ai?
Matt [0:12:16]: We, you know, personally got in the last six months, I've spoken to hundreds of CMO as part of our CMO community and, you know, Ab and, like, targeting, you know, super specific people and enterprise companies, for example is a big focus for a lot of people right now.
Matt [0:12:32]: So Yeah.
Matt [0:12:33]: We'd love to just kinda dig into, like, where you seeing that work in some some tips and tricks you have for that.
Anthony [0:12:39]: So the this kind of combines Ab as a strategy with, economies of scale using Linkedin.
Anthony [0:12:45]: So the marketing principles that the more you can closely align your marketing materials with who you're targeting, the more residents is gonna be there, and every ad algorithm is gonna give you a cost benefit, but when you have that.
Anthony [0:13:00]: So, like, Linkedin evaluates primarily based on engagement rate.
Anthony [0:13:04]: So the higher the engagement rate, you can get up your ads, your ads match up with your audience, the better cost savings you're gonna get on your campaigns.
Anthony [0:13:11]: So this is like kind of the basic principle.
Anthony [0:13:13]: How do...
Anthony [0:13:13]: How do I save money on my ads?
Anthony [0:13:14]: Your engagement rate up and then you can bid lower and save money.
Anthony [0:13:17]: So now we're gonna...
Anthony [0:13:20]: We're thinking about how can we get further segmented on what we're doing.
Anthony [0:13:24]: And a lot of this is based on, look, what is the production you know, limitations from a company.
Anthony [0:13:30]: They usually need to create landing pages.
Anthony [0:13:33]: They need to create ads.
Anthony [0:13:34]: They need to write ad copy.
Anthony [0:13:35]: They need to set up the campaigns, and they need to analyze those campaigns.
Anthony [0:13:38]: So that, you know, that works in the past that would work up to, like, you know, five ten, twenty five campaigns or so.
Anthony [0:13:44]: And then then you kinda really have a lot that's move...
Anthony [0:13:47]: Lot of moving parts past that.
Anthony [0:13:49]: Nowadays, you can have a cloud code, build out a lot of this for you, and then also help do the analysis.
Anthony [0:13:55]: So Really, we're kind like, smashing through the production barriers, where now we can we can set up some templates and then have Claude code, go build those out for us, and then boom, we can replicate that and scale it.
Anthony [0:14:06]: You know, from that three to five to easily twenty, fifty a hundred or more.
Anthony [0:14:11]: Just all depends on your budget and how many companies you have to reach, how many industries or how many personas you have to reach.
Anthony [0:14:18]: So that's like the very basics of the strategies.
Anthony [0:14:21]: Now let's talk about kind of what that looks like in practice.
Anthony [0:14:23]: So very often, we we build out, our marketing matrix in terms of whatever the approach is, let's say we're doing a one to one Ab campaign, and you have a list of companies you wanna be reaching.
Anthony [0:14:33]: So for each of those companies, you have what's the targeting I need to set against that?
Anthony [0:14:38]: And also, like, what's the campaign on I'm building that's gonna reach those people?
Anthony [0:14:41]: What's the ad copy you're gonna say?
Anthony [0:14:44]: What's the image you're gonna look like?
Anthony [0:14:45]: What's the landing page gonna look like?
Anthony [0:14:47]: And then is there any kind of final offer or downloadable that they're gonna get by going through that?
Anthony [0:14:52]: So lots of different ways you might set this up, you might have a demo request funnel or you might have a personalized report funnel, both of those can be two good examples you might use.
Anthony [0:15:02]: And, you know, in the past, you might have had, like, a, a finance report or...
Anthony [0:15:06]: A free trial for finance companies.
Anthony [0:15:09]: Now you can take that just another level deeper, and maybe a lot of times we're thinking about, what's the persona and the industry that we wanna be reaching, and then we're gonna segment into all those that that the client wants to serve.
Anthony [0:15:20]: And again, also, like, an Ab approach at the level.
Anthony [0:15:24]: You can have...
Anthony [0:15:25]: You can have a specific landing page that speaks to that specific company.
Anthony [0:15:28]: You can have images, visuals and copy all that speak to them.
Anthony [0:15:31]: End of the day, we're just trying to build, that resonance between who are we targeting?
Anthony [0:15:34]: What are we offering?
Anthony [0:15:35]: That's gonna improve our conversion rates and that's gonna improve the cost that we're getting out of linkedin?
Anthony [0:15:39]: Very often.
Anthony [0:15:40]: You're gonna start with like, a template.
Anthony [0:15:41]: And you're gonna probably write this yourself or you're gonna use Claude to, like, generate that first template Once you have that in a, in a place that you're happy with, you're gonna then have Cloud go replicate that across all these different segments and kinda scale it out for you from there.
Anthony [0:15:55]: And then once we're using the Api, we can have the Api go build those campaigns, build those ads for us.
Anthony [0:16:01]: Up these campaigns and then get them all launched in parallel.
Anthony [0:16:05]: Now, what's the limit to this?
Anthony [0:16:07]: Well, Linkedin limit is ten bucks a day per campaign.
Anthony [0:16:11]: So you just need to do that multiplication to see what kind of budget you can support here, That said, if you have a lower budget, you can cycle campaigns.
Anthony [0:16:19]: So maybe you have one week this this industry or this set, and then you swap the next week.
Anthony [0:16:25]: Some people do it.
Anthony [0:16:26]: Sometimes we'll do it by days of the week, We'll we'll have odd days and even days and we'll flip flop campaigns if we're trying to fit more into a certain budget level.
Anthony [0:16:34]: So that's kind of a good way to to use it to scale out your approach there and then be able to achieve a lot of cost savings and then conversion rate optimizations by doing that at scale.
Matt [0:16:46]: Okay.
Matt [0:16:46]: Super cool.
Matt [0:16:47]: So essentially, from what I'm saying, like, the the premise of this is, like, you know, a lot of companies have multiple segments that they target, multiple industries, whatever it might be right?
Matt [0:16:57]: They have a handful of personas.
Matt [0:16:59]: Like, for example, like, at a previous company in mind, you sold software to small business owners and they're all small business owners, but it would be, like, plumbers, electrician, chiropractors, doctors, dentists, etcetera.
Matt [0:17:13]: So from my understanding, like, especially for companies like that, probably for many, but especially for companies like that.
Matt [0:17:19]: Now we can create...
Matt [0:17:21]: Now we can have offers essentially ads copy that's super targeted to all those different.
Matt [0:17:27]: Personas and we would break out our con campaigns by persona and then launch from there is that generally like, what this is?
Anthony [0:17:35]: Yes.
Anthony [0:17:35]: Basically.
Anthony [0:17:35]: So you you'll have your ads that have a an electrician in it, and you'll put that in the visual you'll have one that has a doctor in it.
Anthony [0:17:43]: You'll have one that has a dentist in it and then that's gonna be broken up out between all those.
Anthony [0:17:46]: And, you know, you could do this in the past and it'd just be very manual to do, and maybe you get yourself up to like, like I said, like, twenty five or so, and then it's really hard to go past that.
Anthony [0:17:55]: So you can use Ai to go scale.
Anthony [0:17:58]: You can do a hundred of these very easily.
Matt [0:18:01]: Yeah.
Matt [0:18:01]: Yeah.
Matt [0:18:01]: I got it.
Matt [0:18:01]: Yeah.
Matt [0:18:02]: And the...
Matt [0:18:02]: I think it's like, the entire funnel now, you can just use close do the entire thing, Like, obviously, you wanna apply some of your own, like, intuition, you know, company data that is important that's gonna influence that, but, like, the other day, for example, and lay been playing around more with with clogged design and it's actually, like, even if you don't go into design, it's really good, but it's do, it's like, ridiculously good.
Matt [0:18:26]: So to your point about, you know, if it's an ad for electrician, having an ab specifically for them, you could literally grab a stock image of an electrician and then give that to cloud design and within your branding and the copy and text one, you could just create the the ad image right there.
Anthony [0:18:44]: Yeah.
Anthony [0:18:44]: Exactly.
Anthony [0:18:45]: So I'd like in in Cloud code, you can set up directories and stuff.
Anthony [0:18:48]: So you could...
Anthony [0:18:49]: You'll start to build out your fold...
Anthony [0:18:51]: Your folders there, basically, okay.
Anthony [0:18:52]: All the segments I wanna be.
Anthony [0:18:54]: I'm have a folder for each of those.
Anthony [0:18:55]: I'm gonna start with my brand guidelines at the top line.
Anthony [0:18:58]: Some people have those, some people don't.
Anthony [0:19:00]: If you don't, just tell Cloud build you brand guidelines, and then it'll go reference that as it builds out the rest of your assets there.
Anthony [0:19:06]: So what I...
Anthony [0:19:08]: Like, for example, like landing pages is always like, a lot of work that goes into those.
Anthony [0:19:12]: So I like to build one really good one.
Anthony [0:19:14]: You know, iterate on that design.
Anthony [0:19:16]: And then once I got into a good place, then I can say, hey.
Anthony [0:19:19]: Go replicate this landing page for all these different industries.
Anthony [0:19:22]: And it could be industries, it could be target companies.
Anthony [0:19:24]: You might be...
Anthony [0:19:25]: They might just be swapping in logos into all those target companies.
Anthony [0:19:29]: So that's very good for on the landing pages, and then also for the ad level to.
Anthony [0:19:33]: That's like one of the best ways to get the some of the highest engagements rates that you can is put put that logo into your ad or or write it out, you know, write up that company name in your ad.
Anthony [0:19:44]: Just to maximize all that.
Matt [0:19:47]: I think one thing that does get overlooked sometimes is just like the offer or lead magnet.
Matt [0:19:52]: Right?
Matt [0:19:52]: It's like, it it'd be pretty easy to, not easy, but, you know, you can go create a different ad for each of these personas.
Matt [0:20:00]: Right?
Matt [0:20:00]: And we know how to do that.
Matt [0:20:03]: Like, as marketers, it's, like, we know how to write the copy that we need to write, the imagery, etcetera, the targeting is, you know, fairly fairly straightforward.
Matt [0:20:11]: I'd like to think.
Matt [0:20:12]: But talk to me a bit about, like, the offer and lead magnet?
Matt [0:20:16]: Like, how can you personalized that?
Matt [0:20:18]: Should you personalized that part?
Matt [0:20:20]: Like, let's walk through that a little bit.
Anthony [0:20:21]: A lot of companies will have, like, industry based reports.
Anthony [0:20:24]: So whether you're doing an industry based report or there's a lot of examples that we've been running lately where it's, like, you're gonna do it at a report for a company, and it's already generated.
Anthony [0:20:35]: You're gonna pre generated it.
Anthony [0:20:36]: And then the ad is basically get the report for your company, and It is impressive when you can deliver that right away to them versus, you know, a lot of people think like, oh, I'm gonna submit this, and then, like, your salesperson gonna get back to me in a couple days.
Anthony [0:20:49]: But when you deliver it to them right away, that that's kind of an impressive workflow, and they're like, alright.
Anthony [0:20:54]: I got some immediate value out of this.
Anthony [0:20:56]: The the longer you wait to get that to them, the more they're gonna forget about you all that.
Anthony [0:21:00]: So the more you can instantly give them that report, boom, that makes it a lot more lot warmer for them.
Anthony [0:21:05]: They got some instant value out of it, and then that's gonna be more likely to take next steps with you.
Matt [0:21:10]: Yeah.
Matt [0:21:10]: Got it.
Matt [0:21:10]: Got.
Matt [0:21:10]: I like that.
Matt [0:21:11]: And and even another thing with this so, like, even if you didn't drastically change the offer.
Matt [0:21:16]: Like, if you have a industry report, for example, like, that would be ideal.
Matt [0:21:20]: But let's say, you're a company where you don't have specific content for each industry.
Matt [0:21:25]: And let's just say your offer Lead magnet is the same.
Matt [0:21:28]: It was what you're saying earlier there.
Matt [0:21:30]: Like, you could self personalize the landing page itself to be more tailored to that person to make it think like it's for them even if, like, the end thing they get in their inbox.
Matt [0:21:38]: Or the action is the same as it would be for the other persona.
Matt [0:21:41]: I really like that piece too.
Matt [0:21:43]: I think, like, even just using any version of claude.
Matt [0:21:47]: Like, you can so easily whip up a nice landing page.
Matt [0:21:51]: You get the code for a nice landing page like, in a minute or two, maybe?
Anthony [0:21:55]: It's kinda scary fast.
Anthony [0:21:56]: How how fast it is.
Matt [0:21:58]: Yeah.
Matt [0:21:58]: It's scary fast.
Matt [0:21:58]: Like it's, you know, back in the day you'd have to go find page.
Matt [0:22:03]: I mean, you still to do this.
Matt [0:22:04]: So decide you should skip the work it's like, you'd have to go find pages you like.
Matt [0:22:08]: Can you look at some elements to them, screenshot them, and then you'd have to in a document write out all the copy you want.
Matt [0:22:14]: And then eventually, you take all that.
Matt [0:22:17]: You'd give it to a designer and you say, hey, can you create, like, a v one this for me.
Matt [0:22:21]: And you have to wait...
Matt [0:22:23]: And you have to wait from the designer.
Matt [0:22:24]: And then when they finally send it, you'd have to give them more feedback, and it would it was this process of, like, okay, a week later, your pages out.
Matt [0:22:30]: Right?
Matt [0:22:31]: Now it's like, the the beginning parts the same, but where it changes is in the end, the feedback is just instantaneous.
Matt [0:22:38]: So if you can literally go create a good version for one of your personas, you can create ten landing pages in under an hour, thirty minutes for all of the other personas you have, and then just ask those to your ads.
Matt [0:22:51]: Right?
Anthony [0:22:52]: Yeah.
Anthony [0:22:52]: Exactly.
Anthony [0:22:53]: And now, let's let's talk a little about how to do this, how to produce, like, good assets and not just, like, Ai s assets.
Anthony [0:22:59]: Because, you know, something gonna listen into this Like great.
Anthony [0:23:02]: I'm gonna go grab Cloud go do all this and then, like, you know, what it outputs It's like, okay.
Anthony [0:23:06]: That's pretty good.
Anthony [0:23:07]: But I think there's, like, another element that a lot of people now can, like, look at something and be like, that's Ai generated or, like, read something and be like, that's Ai generated, and there is new research out right now that, people don't necessarily wanna be reading Ai generated stuff, and I'll also, you know, in the Linkedin feed, you see lots of posts and comments that kind of are clearly Ai generated, and they always perform worse.
Anthony [0:23:32]: Because when you're reading...
Anthony [0:23:34]: And when you're reading some got on Linkedin, somebody doesn't watch as an Ai generated post.
Anthony [0:23:38]: They don't wanna just read what a machine output.
Anthony [0:23:41]: They wanna hear from other humans.
Anthony [0:23:42]: So you have to kinda keep us in mind as you're creating your content.
Anthony [0:23:45]: Ai can produce some really cool looking stuff, but we're starting to see what are the trends and the the design trends and the writing trends that I'll kinda give it away.
Anthony [0:23:54]: So you want to avoid that.
Anthony [0:23:56]: Number one, you can go do a little bit research and a lot of people have posted, like, prompts and stuff like that that help get get around a lot of that.
Anthony [0:24:03]: But what I wanna talk about, like, the content itself.
Anthony [0:24:06]: So as you're...
Anthony [0:24:08]: You know, if you're thinking about a one to one Ab campaign or if you're thinking about an industry based campaign or another super common one will do is competitor conquest where you have a series of competitor you might have ten competitors that are your most common ones.
Anthony [0:24:22]: You're gonna build a campaign like this and target the companies you know are using each of those competitors in each of your campaigns.
Anthony [0:24:29]: So this is another good kind of at scale.
Anthony [0:24:31]: Ab approach is the competitor conquest one.
Anthony [0:24:34]: Some of the best sources you can use to plug into your content generation, are your Crm data.
Anthony [0:24:39]: So what history do you have there for, like, for example, hubspot.
Anthony [0:24:44]: It saves a lot of good information there, emails, phone calls, stuff like that.
Anthony [0:24:49]: You might be using a call recording software, like Fathom or another platform like that, and you can pull in transcripts.
Anthony [0:24:55]: So now we're taking that matrix that we were talking about for add landing page all that, and we're gonna start with what's the inputs that we want for each of these.
Anthony [0:25:04]: So you wanna organize your fathom call transcripts by, whether it's by competitor or by industry that you're targeting, and then you wanna organize your hubspot data that you're pulling out, like, email, emails are great, you know, going back and forth talking with people.
Anthony [0:25:20]: That's all good stuff to put into your, claude so that it's gonna generate really accurate content to to feed into these campaigns.
Anthony [0:25:30]: So back to your cloud directory that you're building in cloud code, you're gonna have a a folder for each one of these, and then you want it's one of the building steps is to have cloud go organize all that data.
Anthony [0:25:40]: A lot of this is, like, too much for one context window.
Anthony [0:25:43]: So it is important to kinda save your work in the steps that you're working through here where you might have several different claude chats open, and certain ones are building your directories and your knowledge base here.
Anthony [0:25:55]: And then by the time you get to generate those reports, you want it to go access each of those directories so that I can pull in the associated information and create the...
Anthony [0:26:06]: You know, create the best asset for you.
Anthony [0:26:07]: Because if you just do it do it on one chat, you know, save anything, then it's not gonna have enough context to really build you good assets.
Anthony [0:26:14]: So important to break this down into end up kind of baby steps here where you're gonna have your kinda setup steps where you're building on that matrix, you're building out your directories, you're organizing your content so that when you find the kick off claude to go create create all your reports.
Anthony [0:26:28]: For example, it's gonna follow the template, but then it's also gonna go to each of those directories and pull in the associated content for each one of those segments, and then it can build the best the best asset that way.
Matt [0:26:38]: Best and Incredible.
Matt [0:26:38]: I love that.
Matt [0:26:39]: Do you have deal have the clients you're you're running this with right now?
Anthony [0:26:44]: Yeah.
Anthony [0:26:44]: Start start to roll it out to more more and more of them.
Anthony [0:26:46]: And one one hand depends on budget level, The more budget you have, the more more campaigns we can spin up, the more content we can create.
Anthony [0:26:54]: But once you have a good template, it's very easy to roll out a lot more.
Matt [0:26:59]: Gotcha.
Matt [0:26:59]: Okay.
Matt [0:26:59]: Yeah.
Matt [0:27:00]: That was gonna be one of my next question.
Matt [0:27:01]: So there's a lot unpack what you guys said for sure.
Matt [0:27:04]: But one question I had was, like, there...
Matt [0:27:06]: There's a varying range of people who listen to the Exit Five.
Matt [0:27:10]: There's a people who have a lot of budget, these people somewhere in the middle, And there's also just in the marketing world, a large percentage of people that I don't have a smaller budget to play with.
Matt [0:27:20]: So do you think something like this is is viable for somebody with more modest budget.
Matt [0:27:27]: And if so adding you execute something like this if if you are in a more modest budget.
Matt [0:27:31]: Like, where should you prioritize?
Anthony [0:27:33]: Yeah.
Anthony [0:27:33]: That's a good question.
Anthony [0:27:34]: There's very little downside to adding more segmentation you know, more segmentation almost always is a good thing to do.
Anthony [0:27:42]: For the smaller companies?
Anthony [0:27:44]: Like, you probably have an idea of like, who's the best industry you wanna be going after who's the best persona you wanna be going after.
Anthony [0:27:50]: And I think it's, you know, it's a marketing principle of if you go to everybody?
Anthony [0:27:54]: You're talking to nobody.
Anthony [0:27:55]: So you know, instead of instead of using that big broad audience, you wanna be very specific on who you're gonna reach and what you're gonna say to them.
Anthony [0:28:02]: So if you're if you're just getting started, another thing I'll throw in here is thought leaders guys are still a good tactic to do with this.
Anthony [0:28:10]: And if you've heard any of my other content or listen to any other Linkedin ads episodes, like, it's all about thought leader ads these days.
Anthony [0:28:18]: So you can now also as one of your ad elements, it can be a thought leader ad.
Anthony [0:28:23]: And if you're planning to build your matrix or whatever it's gonna be, you might have...
Anthony [0:28:27]: If you're a small company, you might have three.
Anthony [0:28:28]: And you might just have three different posts, and then each of those posts gets boosted to the associated industry.
Anthony [0:28:34]: So the that thought leader ad will get you the best engagement rate, and then therefore the cheapest cost, and then you're still you're still building the Ab approach, but you're gonna do it with thought litter ads, and then that'll help you get even more cost savings out of it.
Matt [0:28:47]: Yeah.
Matt [0:28:47]: Even one thing that could be interesting too is, like, if you're are a company who has many personas and is interested in executing something like this, Like, is there a world really just...
Matt [0:28:57]: You try this approach with one.
Matt [0:28:59]: Right?
Matt [0:28:59]: It's like, let's just take one one of our more popular ones and just say, you know, we're gonna go create these hyper specific ads and poppy and length and offers.
Matt [0:29:10]: And if this works well and does what we needed to do, then we're gonna go replicate out the next one and just that could be our how we buy for more budget too.
Anthony [0:29:19]: Yeah.
Anthony [0:29:19]: Definitely.
Anthony [0:29:19]: So companies have, like, hey.
Anthony [0:29:21]: Here's the one company you wanna be going after this quarter.
Anthony [0:29:23]: I'd say on average, I like to, like, start with at least three, kinda gives you, like, a set sample set there.
Anthony [0:29:28]: Maybe that one company you thought was gonna be the top one, maybe you get a quicker bite from a different company.
Anthony [0:29:33]: So I like to start with the, a small grouping, but, yeah.
Anthony [0:29:36]: Start with a small grouping, test it out, and then from there kinda scale it out to the rest of your list afterwards.
Anthony [0:29:40]: And then I shall mention, as you start to scale all these out you have fifty campaigns running, this is also where some of those other workflows I mentioned become more useful.
Anthony [0:29:49]: When you have fifty campaigns it is very difficult to manage bidding and budgeting on a regular basis.
Anthony [0:29:54]: So this is where you would want Claude to go, hey, do a scan twice a week.
Anthony [0:29:58]: Other places where I can save on bidding, save on my CPC and other places where maybe my demographics are on point or off point, and it can give you some feedback that way.
Anthony [0:30:07]: So, yeah.
Anthony [0:30:08]: As you go to scale things out, this is where other workflows get more important.
Anthony [0:30:11]: Big and budgeting, and then demographic review or are like two of the most common ones.
Matt [0:30:16]: From a image creation perspective, is it...
Matt [0:30:18]: I know, we...
Matt [0:30:19]: Is it mainly cloud quote, cloud code you're using or you still do you still have, like, a designed teeny money inside that's, like, creating some assets Like Are you doing that part of it?
Anthony [0:30:29]: A little both kinda depends on the the client we're working with, but have been using Ai to generate some images.
Anthony [0:30:35]: Been using Nano banana a lot for generating the images.
Anthony [0:30:38]: Usually, we'll give it the the template frame we wanna work with.
Anthony [0:30:42]: And then if we're putting a list of companies or if we're putting a list of logos over it, put that in there and then have that generate the images and pretty good.
Matt [0:30:50]: I yeah.
Matt [0:30:51]: I feel like that was.
Matt [0:30:51]: That's couldn't solve.
Matt [0:30:52]: This just a side now.
Matt [0:30:54]: But I think that's pretty solid.
Matt [0:30:55]: I know.
Matt [0:30:55]: You feel like there's anything else like important that you wanna cover.
Anthony [0:30:59]: Alright.
Anthony [0:30:59]: So other other topic is targeting.
Anthony [0:31:00]: So, of course, building your target lists is one of the key parts to getting started.
Anthony [0:31:05]: Sometimes you have a very clear industry you wanna go after and, you know, maybe Apollo or Clay has that industry and boom.
Anthony [0:31:12]: Very easy for you to build that list and export it.
Anthony [0:31:14]: I'll even say, like, one of the nice things about using a data platform Is they usually don't charge you on the company level, if you build a list, a list of companies, but they'll charge you on the contact level.
Anthony [0:31:24]: So one of the nice cost savings for Linkedin is build just off a company list and then up upload that to Linkedin, and then do the company list and your set of job titles.
Anthony [0:31:32]: And then boom, you're able to export those those lists usually for free, and then use Linkedin to find the individual people.
Anthony [0:31:39]: One other thing to note is if your target audience is something that's not a super clear filter, Lots of companies out there are trying to reach maybe a certain type of company or a certain person and that just...
Anthony [0:31:50]: There's just no no clear industry filter for that, or it's about something that Linkedin doesn't have a filter form.
Anthony [0:31:57]: So what are some examples of that.
Anthony [0:32:00]: For...
Anthony [0:32:01]: I had somebody ask me about cannabis companies, and it's like, okay.
Anthony [0:32:04]: Well, there's no cannabis industry on Linkedin.
Anthony [0:32:06]: You'd have to build yourself or your own Target account list.
Anthony [0:32:08]: So lots of examples like that.
Anthony [0:32:10]: Maybe a piece of software they use or something else like that.
Anthony [0:32:13]: So This these are other cases where Claude Code can go build you lists.
Anthony [0:32:17]: Do be careful with your credit limits.
Anthony [0:32:20]: It can it can eat up a lot if you're asking it to go grab a bunch of Urls and do a bunch of research for you.
Anthony [0:32:26]: So best to build kind of the the list of names and website Urls.
Anthony [0:32:30]: If you're asking me for more than that, it might spin up way too many agents to, you up your credits real quick, but it can be a very effective for building you target account lists in some of the segments that maybe there's not a super clear industry or super clear definition of.
Anthony [0:32:43]: So this other kind of very interesting workaround around.
Anthony [0:32:45]: We've been using lately because, yeah.
Anthony [0:32:47]: Lots of times companies have like a certain customer segment.
Anthony [0:32:49]: And it's like, okay.
Anthony [0:32:50]: There's no, like, specific industry for that One thing we're looking to target in the past it's like, well, you're gonna kinda have to deal with getting some bad leads and some good leads.
Anthony [0:32:57]: Now we can get a lot more targeted of what we're doing.
Matt [0:33:00]: Right.
Matt [0:33:00]: So you're giving it...
Matt [0:33:01]: You're essentially using these tools.
Matt [0:33:02]: I don't charge you to build company lists.
Matt [0:33:05]: And then those...
Matt [0:33:06]: You're just gonna go plug those into Linkedin and say these are the companies using the job types that these companies that you're targeting and it's only gonna go off to those people.
Matt [0:33:14]: Right?
Anthony [0:33:14]: Right.
Anthony [0:33:14]: Yeah.
Anthony [0:33:15]: Yep.
Anthony [0:33:15]: Like link is the only platform that can do the company basis approach, like Meta all contact level.
Anthony [0:33:20]: So, yeah, if you're using a Polymer clay, they'll usually charge you by contact, but they but you can export as many company lists as you want.
Anthony [0:33:27]: And then, yeah, if there's not a super clear industry in Apollo or clay?
Anthony [0:33:33]: Like, if you're just not finding what you want in Polymer or clay, that's another good use case to go to go to Claude and say, hey, build me some lists for this.
Matt [0:33:41]: Cool.
Matt [0:33:41]: Very cool Yeah.
Matt [0:33:41]: I love that.
Matt [0:33:42]: I feel like in the past, like, that was always one of the most difficult parts about, just Ab in general.
Matt [0:33:48]: Is just like, the the list building part of it.
Matt [0:33:50]: I mean, there's a whole side of, like, agreeing internally as to, like, what that list is.
Matt [0:33:56]: And that's probably where, like, a lot of the work actually is on this front.
Matt [0:33:59]: But, like, it sounds like at least when, like, internally you've decided on what some of those companies are what they might look like.
Matt [0:34:06]: Then that's where you can plug this process in, and it's super easy to just grab some company names and target from there.
Matt [0:34:11]: Yep.
Matt [0:34:12]: Exactly.
Matt [0:34:13]: Cool.
Matt [0:34:13]: Awesome.
Matt [0:34:14]: Awesome.
Matt [0:34:14]: Well, yeah.
Matt [0:34:15]: I feel like what I love about, what we talked with today is it it just feels like super tack stuff that people can go execute on tomorrow.
Matt [0:34:22]: Like, I feel like lot this stuff that I read with, like, how to do x with Ai is like, maybe not super practical or it's like, I wouldn't actually go and do that, like, when you actually go try and execute on it.
Matt [0:34:36]: It's not really what you would have hoped.
Matt [0:34:37]: And I think in this case, like, that could happen if you don't put in the effort to make it good.
Matt [0:34:43]: Right?
Matt [0:34:43]: So it's like, it's not saying this is, like, the the, like, golden ticket to, like, crushing linkedin, but it's like, if you can...
Matt [0:34:51]: If you put the effort into creating the good stuff up upfront, you can just scale your ad campaigns you know, easier with less resources really and get a lot more targeted if you plug some of these tools center.
Anthony [0:35:06]: Yeah.
Anthony [0:35:06]: And and for just to give some people some bullet points is if you're able to take this and double your CTR, you can usually get your CPC in half.
Anthony [0:35:17]: So you might save half your ad cost by doubling your CTR by taking this this segmented approach.
Anthony [0:35:23]: So give yourself a fifty percent off discount.
Anthony [0:35:26]: On linkedin the that.
Matt [0:35:28]: That's super cool.
Matt [0:35:28]: Yeah.
Matt [0:35:28]: I I think that's something that, like, non...
Matt [0:35:31]: Like, keep who and in the weeds of Linkedin every day it may not be considering as much.
Matt [0:35:34]: Is, like, in the more you can improve the quality of your ads.
Matt [0:35:38]: It's actually gonna be cheaper for you to run them.
Matt [0:35:40]: So it's actually in your best interest to invest that time in doing that versus, like, just always thinking of net new.
Matt [0:35:46]: Right?
Matt [0:35:46]: It's always like, if something's underperforming or not where you want it to do?
Matt [0:35:50]: It's like how can I go and create new stuff and sure?
Matt [0:35:53]: If somebody's this is gonna be net new, but but, like, the right way of thinking of it is, like, how can we just make it better for that audience?
Matt [0:35:59]: Because with that, we're assuming that it's gonna perform better and pasta us less in the end.
Matt [0:36:03]: Yep.
Matt [0:36:03]: Exactly.
Matt [0:36:04]: Love it.
Matt [0:36:05]: Love it.
Matt [0:36:05]: Cool.
Matt [0:36:06]: Well, yeah.
Matt [0:36:06]: Super great tactical stuff.
Matt [0:36:08]: I feel like people can literally take this and go wrong with it and do a bunch of new cool things.
Matt [0:36:13]: I think, like, if someone were to start somewhere?
Matt [0:36:16]: Like, obviously, we gave a bunch of great stuff, but it's, like, you know, on to Speed works, Youtube and just like, go try and create that, like...
Matt [0:36:25]: What what you call?
Matt [0:36:25]: Your Linkedin ads agent pretty much.
Anthony [0:36:28]: Yeah.
Anthony [0:36:28]: I just call my Api agent.
Anthony [0:36:29]: And just have it have it build you an Api wrapper, and then from there, you can just chat with that wrapper, and it can kinda do do everything for you.
Anthony [0:36:38]: So it can do everything we talk about today, But then there's, like, lots of other, maybe bulk updates, maybe bulk remaining bulk edits that, like, would take forever.
Anthony [0:36:47]: If you're just doing yourself in the Ui, but now the Api thing can just do it all for you.
Matt [0:36:52]: Sick.
Matt [0:36:52]: Okay.
Matt [0:36:53]: That's very cool.
Matt [0:36:53]: Yeah.
Matt [0:36:53]: It's so that's like a great next step for listing thing is, like, if you can just go and create that, I think it it helps you get your feet wet between, like, cloud code and and Linkedin ads.
Matt [0:37:03]: And then I think, let's, once you do that, and you've may be automated or major life easier.
Matt [0:37:07]: I think that's gonna give you then the confidence to go and run some of these other things that we talked about today.
Anthony [0:37:12]: Yeah.
Anthony [0:37:12]: And then you can start to do this for every ad platform and every other marketing system you're using.
Anthony [0:37:17]: So really kinda open the door to like, everything else that you could do.
Matt [0:37:20]: Yeah.
Matt [0:37:20]: Exactly.
Matt [0:37:20]: And it's...
Matt [0:37:21]: It really is an easy one because it's like, the the Linkedin data is all there and a lot of people have been running ads for many years So it's like, there's already a really great foundation to to build this tool.
Matt [0:37:32]: So I think it's a really great project for any marketer and seems like it wouldn't take super long anyway.
Matt [0:37:37]: So...
Matt [0:37:38]: Yep.
Matt [0:37:38]: Awesome.
Matt [0:37:39]: Cool.
Matt [0:37:40]: Cool.
Matt [0:37:40]: Well, anthony see, This has been awesome.
Matt [0:37:42]: I know you're, you know, super involved in me five's community and Linkedin it etcetera.
Matt [0:37:46]: So I know anyone can go there and hit you up if they have some questions.
Matt [0:37:49]: You've always been a great, resource tags of five, like, the our team internally, the community and Whenever I asked me something, I was not getting everything really good good answer, trustworthy the answer in returns.
Matt [0:37:59]: So I'm curious to ask for others, and, yeah, I appreciate you coming on today, and we'll see you around the community.
Anthony [0:38:05]: All good.