Fireside with Founders & Leaders

In this episode of Fireside with Founders and Leaders, host Rupert McSheehy sits down with Chris Storey, the Technology Director at Travelopia, to discuss the transformative journey of the company in the realm of artificial intelligence. With over 11 years of experience at Travelopia, Chris shares insights into how AI has revolutionized their operations and enhanced customer experiences. The conversation dives deep into the challenges and successes that come with implementing AI in a private equity-backed environment, emphasizing the importance of leadership support and a culture of experimentation.

Chris elaborates on the three phases of transformation that Travelopia has undergone, from addressing legacy technology to embracing digital and now, AI-driven solutions. He candidly discusses the lessons learned from both successful experiments, such as AI-enhanced sales processes, and those that fell short, like early chatbot implementations. The episode highlights the necessity of balancing technological advancements with human involvement, addressing the potential for resistance within teams, and fostering a culture of curiosity to ensure that AI is used to its fullest potential.


  • (00:00) - - Introduction to the Podcast
  • (01:12) - - Guest Introduction: Chris Storey
  • (02:45) - - Overview of Travelopia
  • (05:30) - - Chris's Role and Responsibilities
  • (08:00) - - Travelopia's Transformation Journey
  • (11:00) - - The Importance of AI in Transformation
  • (14:45) - - Phases of Transformation at Travelopia
  • (18:30) - - Current AI Initiatives and Experiments
  • (22:15) - - The Challenge of Change Management
  • (26:00) - - Technology vs. People: The Real Challenges
  • (30:15) - - Overcoming Resistance to AI Adoption
  • (34:00) - - Business Technologists and Empowerment
  • (38:30) - - Examples of Successful AI Implementations
  • (42:00) - - Lessons Learned from Failed Experiments
  • (45:30) - - The Role of Leadership in AI Adoption
  • (50:00) - - Future Outlook for AI at Travelopia
  • (54:15) - - Maturity Levels of AI in Society
  • (58:00) - - Final Thoughts on AI and its Future
  • (01:01:00) - - Conclusion and Subscription Reminder

What is Fireside with Founders & Leaders?

In this podcast, we talk to some of the greatest founders and leaders about their journey to where they are as well as discuss their companies and many other subjects depending on the guest.
We are aiming to create meaningful content that everyone can get value from. We hope you enjoy 😁

you're listening to the Far Side

with founders and Leaders Podcast

the podcast that gives you a behind the scenes

look of some of the world's most

amazing founders and leaders

looking at their journeys

and how they got to where they are today

hello everyone

and welcome to the latest edition of the fireside

with founders and leaders podcast

today I am joined by the brilliant Chris Storey

who is a tech director

over at a company called Travelopia

so Chris has been there for over 11 years

so he knows the company inside out

and but he's seen some massive changes

especially over the last few years

where we've been through transformation

Travelopia is effectively

is a P E backed and owned organization

and so we talk a bit about sort of what it's like to

to be in that type of environment

but really delve deep

into how they've been transforming the business

utilizing AI to deliver more outputs

working with their software teams

their engineering teams

and empowering the rest of the business

to be able to get the benefits that they see

today through AI

loads of really

interesting insights and nuggets in this one

so I know you're gonna love it

all that's left for me to do is to let you sit back

watch and listen and enjoy

hello Chris welcome to the podcast

good to meet you yeah

good to meet you too a glorious

sunny day in London

in what is currently an air conditioned podcast studio

so a bit of relief from very much the sun

typically we like to complain about it being British

but yeah lovely to have you here today

thank you for making the effort

and the journey to come in

and we've had a conversation off air

talking about some of the things we're gonna discuss

today so

I'm actually

really looking forward to getting into some of these

topics it'll be of no surprise to to most people

it'll involve some AI

along the way

but the things that we've been talking about

your relatively sort of far into your

your exploratory journey um

and again we'll get into some of that later

but that

if you could start by introducing sort of who you are

a bit about Travelopia as well

for those that don't know about the business

and we'll go from there okay

great so my name is Chris Story

I'm a technology director for Travelopia

I've been at Travelopia for 11 years actually yep

as it happens yeah

yeah

in a few different roles and I'm a technology director

so essentially that means I spend

most of my time partnering

with the businesses in our portfolio

making sure I understand

what they're trying to achieve

what their business outcomes

what are their aims

and then helping to translate that into a

a roadmap and a set of activities

for our technology team um

I sit as part of the tech leadership group

and partner with uh

two other technology directors

so yup Shree who's in India

who looks after all of our engineering and product and

and Kaz who looks after our information security

and we all work for our CTO

who's Mike yup

so so yup

so so that's me and

and Travelopia most people haven't heard of actually

travelopia is a portfolio of travel businesses

we were created

I guess off the back of a sale from thwii

so most people have heard of thwii

yup large sort of German

um tour

tour operator uh

it was about eight years ago now I think yeah

we we had that about right yeah

that sale feels like a long time ago yeah

yeah lots changed and yeah

so we created a travel operator at that time so

so we brought together some of the smaller uh

compared to two

e specialist travel brands into a portfolio

and we've got about eight uh

business units yup in our group uh

about 20 or so brands uh

we serve about 230,000 customers a year

yup in them on trips uh

we're about $1 billion of revenue

um so sort of big enough to be interesting and exciting

but too small you know

so it's a nice sort of sweet spot

and yeah so some of the businesses in our portfolio

we have a business called Quark Expeditions

so quark do Arctic and Antarctic a trips on um

on the three vessels that we

that that we have in the fleet

which is amazing a TCS which is a private jet

so we have two uh Airbus A THREE TWENTY ONE jets okay

we will fit it out nice

and you can go on some incredible uh

trips if you can afford it um

but then we also have uh some yacht charter companies

so sunset

and the mornings

are two of the largest yacht charter companies

in the world we have Le Boat

I'm at I'm at the risk of listing every yeah yeah yeah

yeah and then I'll be in trouble for the ones I forget

yeah yeah

Exodus Le Boat

Enchanting Travels Kay Loss Golf yeah

so poor them lots of variety

lots of variety yeah

and generally experiential yeah

experiential sort of trips for people to go on

so do you get to go on any of these these trips as I

yeah I've been on a few yeah

um unfortunately not the TCS trip around OK

around the world uh

but yeah

it's a great uh industry sector to work in

yeah

I'm sure but there's plenty more on the bucket list

maybe at 12 years they they'll give you something

it's a commitment to service

we'll see we'll see

and you mentioned so P backed right as an organization

and we talked about a bit about AI transformation

it's been a big part of the

the work that you've been doing recently over the last

well certainly the last two

three years

I think even even you're further back than that yeah

um like

can you talk to me a bit about the importance of

your transformation in an organisation like yours

especially given that you're

you're pee backed

because it can't just be experimentation

you've got to be commercially focused and minded

yeah so talk to us a bit about you know

the the drive and some of the things you're doing

yeah so it

it it is

and whether we're talking about AI

or just transformation in general

actually that that that's a journey

particularly with AI sure last three

3 years or so

but actually if you look during our sort of ownership

the transformation journey itself has been fantastic

and and we

we often talk about three phases of transformation

that we've been on okay

you know the first phase was about dealing with

just some of the legacy

uh sort of tech debt type type stuff

so you know a

a lot of on premise uh

yeah infrastructure

old applications

not necessarily talking very well to each other

so the first phase of our transformation

was dealing with that mm hmm

second phase

we sort of refer to as the digital transformation bit

yeah so that's where we really focused on

no customer experience websites um

you know making the most of CRM platforms

getting the data plumbed in together

that now it feels like we're in the third phase yeah

which is the the AI phase right

yeah OK

yeah everything that we're doing in and around AI and

and you know

as you'd expect

I think most businesses are on this journey yeah

it's interesting sometimes when you speak outside uh

of your normal bubble right

and you sort of interact with other companies

I think we're I think we're doing well yep

our journey and but

but we're by no means experts yeah OK

I certainly can't sit here today and say I'm an expert

you know we know we have all the answers

we're figuring it out pretty much like most people yeah

I think at the moment yeah

I think that's fair but yeah

but we've got you know

a healthy mix I think

of experiments proof of concepts

so the curiosity mm hmm

emerging across the business

yep and

but then we have um

some things that we've scaled uh

plenty of things that haven't quite worked yep

you know I

I think a good mix but we're actively managing it as a

as a portfolio of change OK

and as a transformation journey in itself

so I think we're sort of positioned well

but there's so much

so much more to learn and to do and to achieve

it's gonna be an interesting journey

there's lots going on at the moment

as you say

I think like when you start actually speaking to people

you realize that no one's got a clue

everyone's still figuring it out

it's the reality of it all yeah

um

there are people that will try and sell you a product

saying that they figured it all out

but I don't think they have at all

they're just trying to sell you their product

yeah which is fine

like that's how that's how it goes in business yeah

um

and it's so

it's interesting to hear that

even though you're quite far on the journey

you're still in that

that sort of zone of like figuring things out

like working out like where does this go

but I suppose what

what's your view on sort of where things are going

over the next uh

I don't know

I don't know where to time it really next week

two or three yeah

the timeline yeah

we can joke you know

the the some it

it felt like so February time January

February this year we

we noticed that there was a

almost like an inflection point

so so something changed yeah

I think it was around February

there were a couple of um

anthropic and um

open AI models launched around that time yeah

particularly in our software engineering

so landscape really became truly transformational

I'm reminded of there's a

there's a great article um

Greg Schumer I think the kind of um

you know and he

and he

and he talked about this is in the middle of February

he talked about things are going to change

yup and he talked about how

you know for software engineers and

and software engineering and product development

we've kind of been on this AI journey now for two

two three years and

and as a piece of transformation

that's affected those teams significantly

right now it's about what

what next yeah

you know it's about finance

it's about legal it's about

you know every part of the organization um

and and so that's

that's where we are where

where are we are at

at the moment actually in Travelopia is that

you know we've been through huge transformation

of our technology function

mm hmm terms of how we go about software

engineering and product um

now it's about actually what else

what next where outside in the organization

and how do we take the learnings

that we've been through as a team

yeah and make sure that we can help to lead the charge

with the with the rest of the business nice

and when we spoke uh

previously you mentioned something to me that

that sort of stuck with me

you said the technology that's the easy part right

so I wanna dig into like what do you mean by that

because I think I know yeah

but it'd be great to try and sort of

understand a bit more about

at your sort of you know

drive again towards towards that sort of stuff

I think if if you look at it in the context of

where we are as a technology team

I think it becomes apparent I

when I look at AI now and the way we use it in our

software and product teams

I am

99.9% confidence

that we can solve any problem that the business has

okay and we can solve it really quite quickly yeah

ha ha um

and and

you know with the right sort of controls

and quality and guardrails etcetera yeah

as a really small example I'm

I'm not a software engineer

yep right

I'm I

I I can't write code

you and me both yeah

despite being in a technology role

and I occupy the space

somewhere in between the business and tech

and I'm quite happy there

but I partnered with um

with my colleague last week

yeah and in the space of about four hours

we wrote an application so I

I spent honestly spent about half an hour

I had an idea in the middle of the night

yeah um

and said you know

it'd be great if we could do this

spent about half an

hour going backwards and forwards with uh

with with a with chat GPT as it happens and

and just sort of built a prompt yeah

OK and then I needed a bit of help with the how do we

how do we make this happen yeah

you know whatever tool set

and in about four hours

I had a sort of message phone call and said

you know jump online and it and it was there and

and the product was built and they

they build it or did you use AI to to deliver the code

all AI yep

code hundred percent

and what did you use for that

was it hundred percent AI cloud code or cloud code yep

um

uh yeah

it was cool code yeah

yeah cool code

but nice I think

we're good at experimenting with lots of different yeah

yeah sure

it's cool code yeah yeah

um but that's the point right it

it is the from an idea to having and

and it's not 100% perfect

it needs some iteration some yeah

refinement but even a year ago

I could never have dreamt of just saying

you know can we build an application

and it's ready a few hours later yeah

yeah it's crazy right when you think about it yeah

that is and and so that's the

if you start to think about the power of that

then me as a non developer

non technologist really can just talk to the AI and

and and refine my idea

and then have it built in a few hours

if I can do it then anyone in our business can do that

yeah right

whether you're in a finance team

a HR team a sales team

you can do that

and that starts to present very different challenges

for us as a technology team at yeah

as an organisation

cause all of a sudden we've gone from

we're 200 people in a group tech team

and our job is to write code and build products

to actually that's not our job anymore yeah

OK job is probably much more about enabling

you know the right people in the

right organization to do that work

but then our role becomes much more about

a little bit of control good governance data

you know thinking about information security

etcetera etcetera yup

it's it's a

it's just such a dramatic shift yeah

yeah in mindset

so to bring it back to your point about the people

and the technology bit yeah

the technology is easy right

I'm you know

from my perspective I look at it

and I think we can solve any problem

that's happened to us the hard bit is figuring out

what does that mean to the organization yeah OK yeah

how does it change people's roles

how are we going to control this

it's not just chaos

how are we going to put the right guardrails

and controls and think about data

and information security

and all the super important stuff that we have to do

yep um

so yeah that

that's when I OK

I'm absolutely certain the technology is the easy bit

yeah makes sense

and look it's always the

one of the things

the challenges around any organisation

but especially sort of enterprise level

is the fact that you've got so many people

and trying to move all those components around

and make sure that

the right people are speaking to the right people

etcetera you talked about

you know maybe finance marketing

whoever it might be being able to pick up uh

you know an AI model and build something as

as an engineer would

but one of the things I see is actually sometimes

a bit of resistance from those people

they don't want to do it cause we get excited

cause we're in the tech industry yeah

um and specifically

you're in the tech industry more than I am

so you get probably more excited by

and people who are writing code

probably get very excited by the fact that

they can build something in

4 hours that would have taken them four weeks before

but someone in finance is not necessarily

they might be

but they're not necessarily as excited by that

so how do you

how do you navigate that sort of challenge

where you've got resistance from adoption

in a large organization it's really hard

yeah technology easy people hard yeah

really hard I

and I don't think we've got the answer figuring it out

but I think there's you

you said software engineers get really excited actually

we when we've been on our journey

lots of software engineers have got really

excited by it

but actually some of the software engineers didn't get

yeah that's fair right yup

and same with QA and same with product owners

now with fortunate we've built

I think a capability of technology

a travolopea that's

that's really strong with fantastic people who

you know

generally we've all leaned very heavily into it

like you say we're all technologists

you know so

so there's a there's a natural interest there

I think it's much harder if you then sit with

you know someone in a finance team

for example and say right

you know we're gonna start using AI because I think

you know in the back of their mind

they're thinking well

what does that actually mean

you know you've got the CEOs of all these big AI

companies coming out openly talking about

you know we're gonna

confidently eliminate 50% of white collar jobs

in four years time or whatever

you know and

and and it

it it

it's difficult right

and

and I don't think we've got an answer for what it means

I think at the moment we're very much in that phase of

we want to drive curiosity

we could talk a lot about curiosity right

we wanna drive curiosity interest

we want people to experiment we want people to you know

we've we've

you know we've chosen to equip people with with tools

mm hmm um so

you know a lot of our organization use copilot or clod

you know whatever the tool is

tomorrow it will be something different yeah

and and and we want them to experiment

but what we say is experiment

and then get to a point

where you recognize that you might need a bit of help

to to take it to the next stage and

and then that's where as a technology team

our role is to go in and partner with them

and figure out what we do

and the other thing we've done is

we've tried to identify in the organization

who are those really key people

who are gonna help to drive change yeah

so we refer to them as business technologists okay

which I think is a gardener term actually yeah

that that we um that we stumbled across

so business technologists are the people who are

you know

really great grounded understanding of the business

mm hmm and what it is you know

whether it's an operations team or finance processes

or whatever it is and

but they also have an interest a curiosity

a willingness to experiment with AI and actually

when you bring those two things together

that's really quite powerful because yeah

then

back to the point about somebody in a business team

building AI themselves yeah

you've

got the context and the knowledge and the interest

then you can do great things

so we've identified across the business

where those business technologists are yeah

and then really partnered them with our tech team again

to make sure that the guardrails and the safety

and the security is all there um

but it's a it's a really hard journey yeah

it's a really really hard journey and I I

I wouldn't believe anybody who

who says they know how to solve this

or even where this is gonna go in the next six months

and I think to your point of um

like some software engineers not being so excited by

I've I've seen and heard from

from various people so questioning like

what does the future look like

there's genuine concern from some people going well

if anyone can just pick up a

an AI tool and build what I can build

like what does that mean for me and my journey

have you seen that within within the business and from

you know wider wider sort of network as well

yes I think so and and and again

you know

software engineering in particular is the industry

the sector that's felt this change the most yeah

that's right so um

but what we've

we've done is we've evolved our operating model

so as a as a technology team

we used to have squads and that supported our business

so you might have a website squad or

a squad that supports applications

for particular business

and those squads would typically have a product owner

have some engineers they have QA

yep have some Devops help

etcetera etcetera

sometimes these teams were eight 10

12 people big right

and we've evolved that now so

so so our squads now are much smaller in nature OK

and much tighter so a product owner still um

but then generally fewer engineers

fewer QA and

but actually we have more of these squads OK

so more squads so not less people

not less people yup yup

more squads so of course

there's been some compression of our team

that has happened but

but we've been able to really focus on

how do we deliver more yup

rather than delivering less for less money yeah

yeah yeah

yeah it's

it's not a cost saving exercise really purely right in

in that play and

and it's

and you mentioned about sort of P E backing as well

I think that's where the you know

really focused on output delivering value yeah

it's important so we

we now say as as businesses

you know we do our strategic planning cycles

and build roadmaps and all that stuff

you know don't be constrained anymore by the technology

hmm dream as big as you possibly want

if you wanted to you know

recreate your business from scratch today

what would it look like

what would the technology look like to enable that

that's pretty much the starting point now yeah

as opposed to in the past where it would be oh

you know we're gonna be a bit constrained by budget

you know I'm not sure

if the tech team's gonna be able to deliver it

it might take six months or

you know those conversations pretty much now are gone

yeah it

it's about

how do you dream as big as you possibly want to yeah

and then

and then we'll create a team setup around it that

that helps to enable that um

by the way this might prove to be wrong yeah

yeah who knows what next week holds yeah

you know this

this is what we feel is the right thing to do

and that's what we're doing at the moment

but it it comes from experimentation right

yeah and we've been through iterations of this

as we will do over the next few weeks

and the next few weeks right and

but I think being willing and

and able and sort of open to experimenting

yeah in all of this has got to be super

super important yeah

and if you've got that kind of closed mindset

you're gonna struggle with with

with with all this change and

and so you seem as we said

like you're not perfect in terms of ways of working yet

and things can change um

but you're

you're quite far down the line in terms of your

your metaphorical journey with uh

with AI and

experimentation and moving beyond experimentation

into actually implementation

yeah of a lot of the things that you're doing

why do you think it is that you've been able to do that

whereas

I see still a lot of companies that are stuck in

experimentation mode um

and I've got my views on it

but I'd love to understand like

why you think that

the companies sometimes get stuck in that

that sort of mindset we

we we talk

it's a really good question

I think we we talk about sort of different phases of AI

and in most instances

it starts with what we call like personal productivity

so it's you as an individual

sat there with copilot or chat

GPT or whatever just using it right yeah

the hard bit is then

how do you scale that to something meaningful

because if you

if you're only focused on the individual productivity

it'll be great

you probably save yourself a few hours a week

because you're you know

so summarizing your emails yeah

maybe your content's a bit better

because you're using clout to build yeah

OK Powerpoints and that kind of stuff

but it's not gonna transform the business

yeah right

the hard bit is then taking it from that to something

which has a meaningful impact across the team

mm hmm right

so um

taking an idea proving it

understanding the value of it

and then partnering

with the technology team to then scale it right

that only

happens if you have the support from the leadership

so we again

one of our kind of principles we talk about a lot is

if this has to be LED from the top okay

so we're really fortunate right

we've we've got a CTO who's

you know really passionate about this my um

tech director colleagues equally passionate about it

so as a technology function

we've really been able to embrace it

because it's been LED from the top yup

and similarly now in our organization

our chief exact talks very openly about you know

we we want to be the best

hmm when it comes to the combination of

technology and humans right

and and really sort of helping to push the boundary

if you speak to the leaders across our businesses

you know equally so they

they believe in it and they create the time

and the space to make this stuff happen

and we talk about

you can't delegate the responsibility for AI yeah

one of the debates we have actually is

I use my example of uh

you know creating an app yeah

somebody who doesn't write code

we've believed for a while

that in order to truly understand

the potential of this technology

you have to experience it yeah OK

so we say to our senior leaders

you have to go and spend some time

really experiencing it

even to the point of come and join us

you know come to visit our team in India

you know come and cocreate something you know

sit there writing some prompts with claw code

you imagine

a managing director on our businesses doing that right

yeah but I think we think it's a

and it's not to say they're gonna do that forever yeah

not to say they have to suddenly

you know become software engineers overnight

they understand it a bit more though

they understand it a bit more yeah

and they understand the power of it

they understand the pace of it yeah

OK and it starts to open up their mind they go oh

wow OK actually this is great yeah

oh what you know

and then they're thinking what can we do with this

exactly yeah nice

I think it just releases some of the constraints yep

shackles now that that in itself is

is a hard conversation to have

it's like I'm a really busy person

what do you mean yeah

go and spend four hours you know

sat in a dark room

but but it but it but we think it's important actually

we've seen that where people have that aha moment

you know when the penny drops it's because they've

they've invested for eight 12

20 hours over a few weeks

to really partnering with our teams

and seeing what can be done yeah

so yeah so I think it's really about leadership

and it's about so trying it and understanding it hmm

and I think if you haven't got those two ingredients as

as a company yep

wanting to go on this journey

I think you're probably gonna struggle yeah

I think that's absolutely spot on

I mean my again

my view and things that I've seen is the

the organizations where the

the top are resistant

and then it doesn't filter down so much

you've got people you know

coming in at at sort of more uh

contributor level

and they're saying they wanna use these tools

they wanna go faster

they wanna do more and they're saying nope

you can't use it we're not getting you any license

it's just a slow burn sometimes

to try and get people to see the benefits of it but

and there's an also it's also an interesting debate

isn't there about to

to what degree you enable an organization to experiment

versus blocking it and locking it down

so yeah

I've heard of companies where it's like

no we're not

you know the tools are blocked

yeah or

or there's one tool you can use and that's it yeah

right

and we've been a little bit more flexible than that and

you know we have

we have preferred tools of course we do

we have quite a strict process in terms of

if you wanna use a new tool

you share it with us we'll have a look at it

we'll let you know what you think

and then we might enable it um

but that's the best way to enable experimentation

we don't know what all the best tools are

that's out there right

there might be something released last week

there's gonna be transformational of the business

that we don't know about yet

but somebody in our business does know about it

we wanna be able to enable that

as long as it ticks the boxes of yeah

safety and security so

you know we have a sort of again

a we have lots of frameworks to manage this stuff

as you can imagine but you know

we we think about

there's some people and tools

that we want to really be completely free and open

to experiment with yeah

right you know

and they're trusted people that we allow to do that

there's a bucket of people who are

you know

just happy to use the approved tools that we've got

right and that's fine uh

and then

there's a bucket of tools that are just blocked right

you know yup

it's just a banned list right

yup and that's fine

so we we try and kind of

then make sure our policies and training

and everything matches that kind of high yup um

but again experimentation that

that hierarchy the latest situation

that hierarchy

was something we discussed at the end of last week so

OK always sort of evolving as the

as the need the the tools change and everything

everything changes as we said

sort of week to week day by day

I'd love to talk a bit about some of the like

experimentations that you've

you've done if we can yeah

um like what's worked what's what's not as well um

so talk us through like say that that journey

some of the things that you guys have been

been working on over the last few years

yeah gosh um

so we've done quite a lot of work with our sales teams

actually which has been great

so if you imagine a a

a sales agent for one of our businesses

pulling together a proposal

you might have contacted us about yup

you know wanting to go on a an amazing trip

yup and that used to be quite a manual job actually

if you know we're gonna pull some

you know pricing information from this system and some

maybe some visuals from the website and

you know you kind of copy paste

you imagine copy pasting yup

stuff into a big word document

and then pdfing it and sending it out right

several hours work actually in some instances and so

so we've had some really interesting

experimentation around

you know using AI to do that right

so so essentially generating quotes using um

a sort of transcripts from calls with customers

where you've you know

cause

if I'm talking to you on the phone for 45 minutes

to build out your dream holiday

that then actually

we pretty much got all the information that you need

you just need to get it

you just plug from there in with some yeah

yeah and then

and then off you go so

so that that's been a real game changer for us um

similarly or in a related field

we've done a a

a really great

so the piece of work that we built ourselves

which is again

taking the transcripts of calls with with customers

but then using it to train a coach sorry

our sales agents OK

so you know

against the framework that we use like all good sales

yup

businesses will use a framework for for for selling and

and but then using the transcripts

and then scoring and helping to coach and guide and

you know which is a transformation again

for our sales managers and leaders in the past

they would have had to have listened in to

recordings of calls you could probably only do a few

yeah right

you know out of hundreds of calls potentially

but with the AI

it'll take all of the data from all of the calls

and then produce these really fantastic sort of outputs

yeah

that's a great example of something that started as one

idea that one person had in one of our businesses yeah

so fleshed it out built it

we actually showcased it

at one of our leadership conferences

you know everybody then wanted it yeah

now everybody has got it yeah

which is the

fantastic bit about being part of a portfolio actually

as you you know you

you can spread this technology out yeah

across businesses so yeah

so lots of stuff in sales

obviously software engineering we've talked about right

yep

transformational in the way that we've used it there

and you know

we're doing some interesting stuff in

in in the finance space as well

you know particularly we have a lot of these big

so generally big complicated finance systems

mm hmm and I

I won't name them but yeah yeah

you know you don't want to

particularly invest in their own technology yeah

their own AI cause it'll

it'll generally be to be a bit expensive

but but how can you get some of the efficiencies

by taking data out right

and yeah and doing stuff ourselves and um

to that and marketing

there's not a single part of the business right

there's not touching on everything yeah

touching on everything I think

those sales experiments are the ones that stand out

hmm

and because we've then been able to scale them across

across yep

some or all of our businesses

I can speak first hand from our experience

we're effectively a sales business as well

in recruitment

and we have the same sort of tooling system

where we use something to yeah

transcribe the the calls that the consultants have

and then look at being able to

to coach based on the transcription

and it's just saving my hours and hours of my life

which is great the other

the other example that springs to mind actually is

and it's kind of

somewhere between the business and tech

is we we have a couple of legacy systems

you know

one of them in particular is like 40+ years old

so good good green screen right

great green screen application

you then it's been challenging

right to

to drive change into an application like that

in the past because everything's just interlinked

you change one thing over here

it breaks something over here

none of the people obviously

who created the application are still in the business

the team's been through several iterations

so it's always just been a little bit too big

and scary to do something about

yep um

now the ability for us to either reverse engineer

some of that using AI

or the pace that we can start to build

functionality outside of the application

and just have it sort of talking

mind blowing again right

so we we had a team last week actually who did a

we call it a dark mode when they just go into

think of it like a hackathon

but OK yeah

two 3 days short

intense focus no distractions just

just focus on outcomes you know

and they're able to create these new

um screens

giving this all this new functionality

something the business had talked about for years

that they wanted

and just with a little bit of focus

yeah the right team

a little bit of focus the right AI in in a few days

they're able to smash out five or six of these features

you know

away from the green screen application and just

just just transformational yeah

really is yeah amazing

and what are the things that

that haven't worked out that you've killed alright

can you give us any examples of that

yeah we did we did some chat bots earlier on

mm hmm um

there was one that springs to mind

and I think

I think it was a so this was probably two and a half

two two and a half years ago now

so it was a while ago and we created a chat bot

whatever the LLM was that

that sort of under underpinned it

mm hmm and and it just it wasn't great

it was OK but it wasn't great

but also

it didn't have the right sort of buying adoption

understanding of why it was there from the

from the business itself yeah

so it

it was almost the case of we've built it because we can

yup not necessarily because the business wants it

or our customers wants it

so we ended up you know

we did good things like we tracked usage

and we could see how many chats were happening a day

and it just kind of

it just kind of trickled down to nothing really yeah

OK turning it off

so on on the face of it

it it just wasn't it wasn't right

or it wasn't easy yeah

something great experiment

cause then it taught us when we do our next chatbot

maybe we need to do something different yeah

definitely not wasted effort yep

but it's an example of something that just didn't

just didn't quite click yeah

it feels um

very much like two years ago

when this was all really starting to kick off

and that's when people were like

they were starting their AI journeys

and putting things in

and building things that people didn't want

need get any value out of

and we talk yeah

we we talk a lot about sometimes the answer is not AI

hmm by the way yeah

yeah sometimes the answer

it's often not actually I just

I just need this problem solving yeah

and we spend a lot of time coaching our

sort of business stakeholders to don't

don't come to us and say

I want this fantastic piece of AI that you've just seen

and then we spend a bit of time reverse engineering

well like

why what yeah

actually trying to solve you know

and you get back to the problem statement

and then build it back up from

once you got the problem statement well

what are we actually gonna do about it

might or might not be AI

might be the SAS software that you found

you know that somebody's tried to sell you

and or it might not be

it might be something that we can build ourselves

yup actually

cause we've got you know

strong capability

we can build it ourselves and that'll be quicker

cheaper in the long run not tied

you know yup

particular vendor etcetera so

um so yeah

thanks and

and you have to ask the right questions though

to get to those

those answers when you know that AI is not the answer

cause I think we get caught up in the hype bubbles

or whatever and it's constantly talking about it

talking about it talking about it

so you're thinking about it yeah

and everyone's trying to solve everything

with AI at the moment but sometimes it's great

as you say take a step back and think about

what's the problem we're really trying to solve here

exactly

let's actually look at what the best solution might be

rather than just jump straight into yeah

it's automatically AI yes

overall yes yes

um and

and have you seen sort of other instances whereby like

AI hasn't been the answer for

for things that you've you've been building

yes there are um

I I just have to have a little think about what

about some examples of that

what I do see a lot of though

is there's quite a lot of fatigue around AI

I experienced it myself I said to

I said to my to Sherry

my colleague last week I'd like

I just I just need to stop

I need I need a weekend

yeah so the Saturday

Sunday

long bank holiday weekend to just decompress a bit

cause I think the intensity

it's intense right

if you're in that AI bubble

particularly when you're leading

teams who are going through it

you you're also trying to transform the business

yeah it

it it's

you know it's

it's there's not a single conversation

that doesn't end up being an AI conversation

and there's a level of intensity to it

I think that that sometimes is quite hard to

to to

to deal with

see I'm not entirely sure that answers your question

yeah that's just something that kind of came to mind

that it's back to the human technology bit yeah

if you assume the tech is solvable on the human side

when there are people involved in this journey

either they're creating the software

or they're on the receiving end or

or their you know

their team processes are changing hmm

it's just a real sort of reminder dying

you know of making sure the people aren't burning out

yep being fatigued by it

but also just some good change management principles

right good

good 1:01 around

you know thinking about your people

the coms the yep awareness

the training the all

all the all the good

so the change management stuff you get taught um

is is

is really important and as a leader

is that how you think you can solve that

that potential issue sort of coming up

by just making sure you're putting structure in place

guard rails etcetera yeah

that's what that's what we're trying to do

so we've got a really good partnership actually

we talk about this is it's people and tech right

so it's as much as

about our tech teams as it is about our people teams

yep so we've got an amazing people team

you know and people HR directors across the group um

who who are part of this journey as well right

so whilst we're thinking about all

this is how we're gonna solve the tech hmm

you know the people teams will be thinking about all

this is what it means

this is how we're gonna solve this

for our organization these are the teams that

whose processes are gonna have to change

or the ways of working are gonna look different yeah

or in some instances

the structures are gonna look different

as we've experienced in the technology team

and so so it has to be both and

and I think they bring a really good grounding in

change management yeah

naturally there are a bit more people focused right

and and and so yeah

that's our that's our sort of formula at the moment is

is the combination of the two and and yeah

not not thinking about one in isolation

cause it's really interesting that balance

as you say cause there's

there's lots of change going on

in businesses at the moment

and I imagine most people teams are probably

quite busy yeah

trying to solve a lot of this

this stuff out and having to work with technology

um even more than they were previously to

to make sure that things are moving

in the right direction looking after the people um

that you worked with

especially when there's any transformation and change

that that will often lead to changing job roles and

you know changing headcount

things like that across the board

so definitely an important one to make sure that people

team are involved on a day to day basis to

to try and balance it yeah

um I've seen that other companies have

perhaps got that a little bit wrong

where they haven't involved those teams

and they're sat there going but

but what are we meant to do

and talking about all these people

creating all this extra work

so you may have reduced some of the

the workload by doing this

but you've increased the workload of the business

overall yeah

because you've created some sort of

it's not technical debt but some sort of debt

workload debt we call it

it becomes a it becomes a technology thing then right

yeah it comes a

the technology team have done this thing to us

yeah yeah

and then you battle against and it's back and forth

and we again

we talk about push and pull a lot

so we really don't believe that pushing technology

onto our businesses is the right thing to do

yup far

rather have a situation where they're pulling from us

and saying oh

we really like this we really need this

this is the problem we need solving

can you come and partner with us and and and do that

hmm and yeah

particularly as a group business

with a portfolio of businesses um

you know each of our businesses is fantastically

unique and different yeah

you know one size doesn't fit all

and from a technology sort of strategy perspective

we have to be OK with that

you're not just gonna be able to say

every single brand

is gonna have this bit of technology

and it's gonna work and that's a bit of flexibility

but the push pull mechanism is yeah

is really important for us

you can't push technology

and without the people team in the heart of it

it becomes a technology push

and and you talked a bit about um

you call it so got dark mode and yeah

the um

where you look at really focused time for outcomes hmm

um and I was wondering if you've seen a bigger drive

for more outcomes now

especially maybe from the top like board investor level

are they saying OK

well you're telling us all about all this great stuff

you're doing with

with AI and technology

we expect more outcomes coming down yeah

I think you know

as a as a business we're we're an ambitious business

yeah I think we grow every year um

and and there's always gonna be a

a pressure to to do more

I think the interesting formula

I guess is is to what degree you

sort of drive more outcomes through greater tech

so greater tech investment

leading to even more great outcomes

mm hmm we can do that

but does that mean we should do it

because actually as a

if you're a particular business

you know

we could churn out millions of lines of code a week

if we wanted to right

doesn't necessarily mean we should yeah

yeah because it

it it's only good if the business is ready to

instead of a

partner with us to make sure it's the right thing

and then b you know

drive the adoption or drive the usage

or drive whatever it is

to make sure that the outcome is

is is delivered yeah

because there's no point

if there's no business outcomes right

we will know that so

I think the pressure for outcomes is probably the same

as it has been talked about

our different phases of transform

the transformation journey right

whether it's transforming legacy debt

whether it's digital transformation

or whether it's AI

there's always a pressure to make sure it leads to some

we shouldn't be doing it right

if it doesn't lead to some kind of tangible outcome

doesn't have to be about increasing revenue

or reducing cost it could be in our business

about improving customer experience

and then there's sort

of secondary and tertiary benefits of that

cause in theory that drives yep

retention or or repeat

you know increase repeat rates

etcetera and so

so that focus on outcomes has always been there

I think the difficult bit now is

is is balancing actually

cause I think we could deliver so much in theory

there could be many many great outcomes for a business

but can we cope with that yep

change is a is a question Mark right OK

to to be decided yeah

I think again again

another one of those things that we'll have to

look at in the future when

when things change again yeah

yeah and

and the fact that you guys are p backed

as an organization there's

there's differences

from the things I see in terms of how you can

implement experiments

my do things comparatively to a definitely a startup

right but even somewhat in that some angel invested or

or VC backed organizations

there are different ways of working

so what are the and again

appreciate you've

you've not necessarily sort of worked in

in the former environment um

so but from your experience

working under a P backed

environment over the last 11 years

like what are the things that you see

that you guys need to do because of

you're in that environment

comparatively to someone else who's not

I think it's a great question

I I think the

there's a higher expectation of outcomes

mm hmm so so I think there's a

there's a higher expectation that the

investment that's made in our technology

actually drives a meaningful business impact

right or

or or outcome

whatever that measure is um

I think equally being part of that sort of environment

where you're working

perhaps with other portfolio businesses in the

in the P um

sort of fund gives you access then to

to insight gives you access to partnerships with

whether it's with you know

the big AI companies or or

or someone else yep

that you

obviously wouldn't get if you were in a sort of smaller

smaller startup environment

and I think it also attracts talent in a way that

that perhaps would be difficult

so I think being part of

it's a self fulfilling prophecy

right if we

we've been on this fantastic tech journey at travel

yeah

we've really transformed everything from our tech stack

and our team and the way we do it

so it's a very uh

attractive place to work I'd say for

for for technologists

um and

and and I think that wouldn't have been possible

if we didn't have the backing yup um

of you know of

of our board and our owners ultimately um

because because they see the value of it yup

and I think that's the the other important bit is

you know whether your

whether it's a startup or

you know um

um private equity or VC or anything else

if your leadership don't believe yeah OK

the power of technology

or more recently in the power of AI then

then yeah

you're not you're not gonna get the investment

you're not gonna be able to

have the freedom to experiment

cause there's gonna be different types of pressures

yeah

I don't know if it's a sort of a good answer really

but I think it's all of those things come together

mm hmm um

to to

that to sort of make it a slightly unique environment

yeah um

but the single thing that stands out is the buying

from the leadership theory yeah

I think without that buying from the leadership

and the understanding of the need to experiment

you wouldn't particularly in an AI world right

you have to be able to experiment yeah

which makes sense

and I suppose if you're working in a smaller startup

you get the buying from the leadership anyway

because they probably own the business

and they're doing it because they're bought into it

whereas

it's different when you've got layers and layers

of people above and boards and things like that so um

yeah I definitely think that's

that's something that's probably a a fair answer yeah

uh given the things that we've seen and

and heard over the last few years

and I suppose in terms of like

where things are going as well

and here's here's the crystal ball moment right

get it out um

but what do you think that you guys

will see over the night next

let's call it six months

because I think looking any further in the future yeah

it's probably unrealistic

and it'll have changed and be outdated very quickly

but certainly

with the things that you can do to get more outcomes

and deliver better outcomes outputs

etcetera with the way technology is going

what are you what are you seeing

what are you hedging your bets on at the moment

there's probably two or three two or three areas um

I think the first is

I talked about individual productivity before

I think for us at least the quality of the models now

and I'm certain the next anthropic or open AI

or Microsoft models will be even greater

the power it gives to individuals actually is

is is quite mind blowing right

so even a few weeks ago right

we were talking everyone was excited about Claude right

cause yes

the the number of show in town and then you know

now you can actually get some of the claw models inside

copilot which yeah

great for us because yeah

we you know we're a Microsoft um business

yup and and we have lots of copilot users

so it gives us all that sort of Protection and safety

um you know

within that Microsoft estate so it

it seeing over the next six months

I think for us it's gonna be key to see how people's

individual productivity really starts to

to ramp up

because they're realizing the power of the tools

and actually I'm not hearing so much

actually a year ago

I had a lot of oh

I used I used AI once and it wasn't very good

or I used this tool or that tool and it wasn't great

and so I've kind of stopped using it

I I don't hear that anymore

people that we've recently added to

you know having co pilot

for example they

they they don't say that right

that because the quality I think of the output and

and just the maturity I guess

of the models yep

means they can

they can get the value straight away and they see it

so I think there's definitely

next six months

is something about individual productivity

and really turning the dial on that yep

I think the second thing is then

from a software engineering

and a product development perspective

how do we get our

sort of operating model working really well

consistently across all of our businesses yeah

obviously not all of our businesses is the same

some are more mature some are less mature

in the way that they sort of work with us and and

and their ambition around AI and but

but getting that operating model to a point where it

it it just works across all of our businesses

yep so we talked about smaller squads

tighter teams you know

that dark mode idea all those things coming together

but really accelerating it so

so challenge for us as a tech team yeah

suddenly everybody wants everything

yeah and so we're trying to figure that out

but but that's

that's the sort of second

third thing I think the final thing is then as a

to the technology leader I think it

it the

the owners is on

you know me

the team to

to kind of be a step ahead of everybody else OK

in our organization

rightly or wrongly

everybody looks at the tech team as well

you guys know AI so what should we be doing next yeah

what's the you know

what

what does this new release from anthropic actually mean

you know so this part of the challenge

I think is is how do we

how do we scale

what we're trying to do with all our businesses

whilst at the same time

just trying to stay a little bit ahead of

the rest of the business yeah

OK understanding

so

how do we invest a little bit of time in understanding

the model that was released yesterday

or the new tool that's on town

in town that's and

and that's hard right

cause that that

cause you're trying to run really fast over here

and you're trying to stay ahead um

so so yeah

but it's just impossible to predict right oh

I think the only thing that is predictable is

you know every three to six months

it just feels like it's getting better

and faster yeah

right

I I can only assume that's gonna carry on going right

so in a world where everything

is getting better and faster

and every model is you know X

y Z what does that mean for us as a business

you know I think we've

we've often thought actually as a technology team

we're really quite efficient now

I don't know how much more efficient we can be

with all these new models

I'm more interested

in what it means for the rest of our business yeah

so how do we really start to use the power of these

models in our finance team

or our legal team

or our HR team or our marketing teams

you know that that that's the real power because we're

we're ahead of the journey yeah

OK as a tech team

it's it's how we scale it more consistently

across the business

where do you think we are generally speaking as a uh

society I guess big question here yeah yeah

uh but just on the maturity levels of

of AI from where we've been

cause you mentioned obviously people not adopting it

cause they go

I use it once it's a bit rubbish to now going actually

it's alright I can yeah

I can use this and get value

so where do you think we are

if we were saying sort of some of

a scale of one to ten

it's um I wouldn't even know how to put a number on it

I I suspect we're like one or 2 yeah OK

really low down I

I would I would think so yeah

when when you just think it's such a relative small

relatively small amount of time right yeah

since we first heard about chat GPT right

which is for most people was probably that yeah

entry point so what was that three years ago yeah

so a bit more yeah

so in the last three years you look at where we've

we've come I

I can only assume therefore in the next three years

six years yeah

you know it's gonna continue um

I think the harder bit for society

is when I sit there and think about

what do I tell my kids yep

right when

when they're growing up so I've got three boys

yep Alfie's 11

Jake's eight and Tom is five okay

you know when

when I look at them and think

you know gosh

in 10 15 years when you're

you know you want to go to university

or you want to do your first job what

what what's that gonna look like yeah

because I I

you know

I don't think I'd be saying be a software engineer no

I'm not sure

I'd say you can probably list off all the jobs right

I I think that's the hard bit

I was chatting to our

we're having some work done at home at the moment yep

an extension built so I was chatting to our builder um

about this topic actually about AI and yeah um

what you do and and

and and it's

you know do you

do you advise your children to go into something

that's physical labour because actually

we'll always need builders or plumbers or electricians

and going down that kind of apprenticeship route is

is is

is a stronger safer career and

or is it is it actually overhyped

yeah and actually

of course we'll still need software engineers

because the world just looks slightly different

for a software engineer

cause you're partnering with throw all changes yeah

yeah you're partnering with a number of agents and

and you you're delivering more output

but ultimately

you're still gonna be the human in the loop who's yep

orchestrating all this stuff

and so I think and

and it's it's

if you listen there's just so much material out there

right yeah

when it's talking about AI like we are now

right that you read

that's either

a real doomsday scenario about what it means for

human existence or it's

you know other end of the spectrum

it's a load of hype

and it's all gonna go away in a few years time right

yup it's clearly not either of those

it's probably something in the middle hopefully

yup something in the middle right

um but it still means quite profound changes

I think hmm

as a society yup um

and yeah I

I ground myself the sort of checkpoints along the way

and grounding is what am I telling my children yeah

OK when they're saying

I want to be a you know

an a a a

a a scientist when I'm older

I wanna be a maths teacher when I'm older

I wanna be and it's always a well

you know can I

how do I foresee that might look different yeah

in you know 10

15 years time what do you think we'll

we'll look back on in maybe like five years time ago

we misunderstood that about AI

I think there is a misconception that AI

can do everything without a human

mm hmm I

I don't think we've quite as a society or even in a

in a business sense actually

um or even at travelopia quite

quite grasped yet the the

the power of

the combination of having a human in the loop

but then the sort of you know

partnering with an AI a set of agents

yep whatever

that can deliver vast amounts of

of work and output but still with the human in the loop

and I think there is a misconception that

all of that can happen

without having a human in the loop and

and I yeah

I think it works in some instances

it doesn't work in other areas

and some people understand it

some people don't

but I worry that there's a perception that the AI

will just do everything without ever needing a human

so I don't fundamentally believe that's true

the AI doesn't always get it right right

no of course

see yourself I'm sure right

and and it needs that back and forward some fine tuning

yeah to

to get to a point it's like ah

now now it's saying what I wanted it to say yeah

and so I think the power of the human in the loop

I'm not sure has is

is really very well understood by everybody yet yeah

I think that's it's a key point

and I think people need to

need to remember that

and have it in the forefront of their minds

that we're we're very good at making change

and we create problems by solving problems

etcetera as

as humans but we always have gone through cycles

where the internet was one thing

where it came and it was gonna change everything

there'll be no more jobs

there'll be no more shops on the high street

with e commerce it's still there

exactly right

we're not gonna destroy everything

no uh

and I don't think the governments would let us no

as well no

so no rightly so do do their jobs yeah

um so yeah

I think we're I think we're into

a position whereby we can get the benefit from it

and use it to help us as humans ultimately yeah

well Chris

thank you very much for for coming on the show today

it's been great having you

I think we've

discussed pretty much everything we can have

yeah so solved it

move on what's the next thing

but thank you again for coming in

and really enjoyed talking to you

likewise thanks very much

you've been listening to the Far Side

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and thanks again for listening to the fireside

with founders and leaders podcast