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We share our thoughts and ideas on how to grow a business.
Several things, reasons why we
think content on your site should
be higher priority of you using
your marketing resources than trying
to get mentions on other sites.
I just have the LLM summarize this and
I do all of this stuff and all of this
is automated by Gen ai and I have this
whole gen AI automation to like produce
content and then they're like, but.
You need to put like these
bullet point summaries because AI
can't like understand language.
Like what's the logic?
I think I choose the one on our
side every time because it gives us
the room to be able to discuss the
nuances of who grow and convert is
best for what problems we solve.
So a number of things have been happening
over the last few months in regard to ai.
Specifically in a lot of our client calls,
there's been random questions coming up.
We've had people asking, should
I do LM txt and on blog posts,
or should I focus on Reddit?
And there's just a lot of
questions on producing different
types of content for ai.
And then on top of that, Davis and
I have been building a tracker.
And Tracker is our own
AI rank tracking tool.
And as we've set up a number
of client accounts in there.
We just started noticing trends in terms
of what's working to show up in each
of the different platforms, chat, GBT,
perplexity, Google AI overviews, and it's
just forced us to really stop and think
and reflect on what's been working to get
clients' results from an AI perspective.
And so we wanted to record this
video going through our thoughts
on a new framework that we've
developed called prioritize, GEO,
and it's essentially a pyramid.
That organizes the framework into most
important to least important things
that we think drive AI results, uh,
most important being owned content.
And then moving up is to offsite
mentions, so like brand mentions and,
and getting exposure on other sites.
And then the last thing,
uh, on site tactics.
And so yeah, we just kind of wanted
to record this video walking through.
Our thinking on this, what led to this
and yeah, hopefully answer a lot of
questions that people are having on ai.
Another thing worth mentioning of
why this framework matters is that
there's just so much different
advice that we keep hearing both.
We hear it online and then we hear it
in our client's questions, and it seemed
to us that that the kind of things, that
tactics that people are talking about.
Seem to be overwhelmingly in this
third bucket of onsite tactics.
Of things like, and we call it like
content tweaks inside the pyramid.
If things like, well, should we, you,
should you change your subheadings
on your content to questions?
Because AI likes question
and answer format.
Should you add key takeaways
to the top of your blog posts?
All of our content, like guys, let's
add key takeaways to that because
I read or heard that AI like likes
that and it helps it digest this.
And fundamentally, if we think about
how does this work, which we sat down
and be like, hold on, is that important?
Like, what is the tier
of what's more important?
And, and that's why we call this
resulting framework that we're gonna
walk through prioritize GEO, because
the issue is one of priority where
clients are just like, I, I heard
this, this other person's doing this.
Like, what should we do?
And so to understand what's more
important, you need to first think
through like, well, how does this work?
And is like adding bullet point summaries
of your content to like help AI like
understand it better, is that really
the most important thing you can do?
So let's walk through that thing.
Number one is to understand
kind of the mechanism by which
you can influence LLM results.
In short, what you can do for LLM
results, the way to influence it is
actually through traditional SEO.
And, and hear out why LLMs use two
things to decide what to, to say in its
output when a user gives it a prompt.
Number one is its training data, and
number two is the SEO search result.
And even then, let me,
let me be more specific.
Instead of LLM, we'll call this
chat sheet PT and then Claude
Gemini and all are included.
Um, but just as an aside, when
you look at your traffic, it's
like Google search overwhelmingly.
And then a distant second
chat, GT, and then an even more
distant third like perplexity.
And then everything
else is like a trickle.
So really what we should be talking about
is like Google AI overview chat, GT, and
then maybe perplexity as another one.
So when in chat GPT, it's a combination
of training data and, and Google search.
The other two, Google AI
overview and perplexity are
literally search summarizers.
So like, they're heavily on just like
what is showing up in the search.
It's literally called AI Overview.
And we have in our accompanying article,
prioritized GEO that we will link to.
In the notes of this episode, we have like
s uh, links to the actual and screenshots
of something from Google and something
from perplexity help docs saying that.
So if you say, look, there's two things.
There's the training data
and, and, and there's.
LLM supplementing the training data
with search to decide what to say.
The thing that you can influence
is the search side training data,
like that's a long-term game.
You, you need to show up, but you don't
know how often they update that stuff.
It's just like overall, all of your
marketing helps you just be relevant in
all discussions that they might ingest
when they're retrain their models.
Okay, so you leave training and data
aside, it's through traditional SEO.
It's the bottom two categories of our
pyramid that help you expose your brand
name in relation to your industry or
topic or product category to LLMs.
So tier one at the bottom is content
on your site that ranks on Google
for terms that people might enter.
Then tier two is having your site show up.
What would you say to the pushback that
content on other sites is more important?
Yeah, yeah.
So we'll get to that.
So then site tier two is then
having your brand mentioned on
other sites that it might show up.
So those two are kind of, if you.
Agree with the logic so far.
Those are kind of like, number
one important thing is expose your
brand to LLM is more important than
helping your LLM digest your content.
So then you ask, well then why do you
have content on your site as number one
below and as the foundational more than,
um, your brand mention on other sites?
Yeah, and I, and I say that
just because from what I see
online on LinkedIn or Twitter.
Most people would say with ai,
the prioritization has switched
from content to, from your
site to content on other sites.
Yeah.
That's gonna be way more important.
That does seem to be the narrative.
I agree with you that I also, what I'm
seeing in my feed is like kind of that
as, as this underlying narrative is
everyone's like, it is different now.
It's different.
So several things, reasons why we
think content on your site is, um.
Should be higher priority of you using
your marketing resources than trying
to get mentioned on other sites.
Number one, uh, and this is kind of a big
one, and, and you should give your opinion
because it, it touches on something that
you wrote a while back called like how
AI is gonna change search, um, is that
you have the space when you write like a
long form bar blog article on your site.
You have as much space
as you want to then.
Sell and position your product features,
talk about their benefits, talk about
what customers it's good for and your
differentiators versus competitors.
You have way more room
because it's on your site.
You can do whatever you want
there, um, to do that on your side.
Then if you are pitching some list post
to some industry site that is ranking
for some term you wanna rank for and
you say, Hey, can you LA mention us?
You get like maybe a paragraph,
sometimes you get like a mention if
you're doing some Reddit strategy and
you have your name, like you get some
comment or you hire from some, you
know, overseas that like types your
name in, you have like a sentence.
Why does that matter?
Because as you wrote in your post, the
LLMs now are your first salesperson
because in their output the user's
gonna be like, Hey, I'm looking for
a content marketing agency and you're
looking for the LLM to be like.
Grow and convert, and it's
gonna give a blurb of like why.
And so it needs to have ingested and
know your positioning to give that blurb.
But the second thing is it also
needs to know that for the pain
points that it knows of that user.
And in chat t's case, it
knows a hell of a lot.
Because it has all your past chat
history, so it knows everything about
the user, it knows their business.
Probably the, the problems they're
running into right now, the, like,
the budget, they kind of have, it
needs to know all of that and think,
ah, this agency grow and convert.
We're gonna recommend them because
all of the nuances of their pain
points that I know in detail grow and
convert, sort of like answers those
pain points and is perfect for them.
The only way it, it can
understand that level of detail
is for you to have written it.
And for the LLM to have read that.
And so you need the foundation of that.
That foundation of that
has to be on your site.
'cause other people are not gonna
give you the room to talk about this.
And so if you had to choose A or B, like
you can rank for, in our case, to continue
my analogy, best content marketing agency.
And you can rank for it on Google.
So then, you know, open ai, Google
a IO Perplexity are gonna see it
when they're searching on Google
to supplement their, their answer.
You can do it with your site.
With like a long blog post on Grow
and convert.com, or you can do it with
like a mention on some other page.
I think I choose the one on our
site every time because it gives us
the room to be able to discuss the
nuances of when, who grow and convert
is best for what problems we solve.
You don't have that kind of room on
an offsite mention to build on that.
I just think the hub of your
content strategy lives on your site.
Just, just like.
Yeah, in traditional SEO, it's like
you can do guest posts and that can
help you rank better because you can
get backlinks from those guest posts.
Or maybe the other site that you're guest
posting on has a different audience that
can drive awareness back to your brand.
But again, the majority of the
information about your business,
the the way you're positioned lives
on your site and you can do other
things to just help drive visibility.
And I think it's the
same thing here where.
You, you need to write about
your business, the way you
do things on your own site.
And then you can go get brand mentions.
You can do guest posts, you can
do PR and layer that on top.
But if you don't have your business or
your product or your services positioned
in the right way on your site, even
if you're mentioned in a bunch of
different places, it might not, it
might not position you in the way that
you want because that foundation of.
Your, your marketing strategy is
not on your site in, in that case.
Yeah.
And, and look, we probably should
write a separate article on just this,
but, or, or maybe that is kind of a
good chunk of the article you wrote
on how AI search is changing, but it's
like, because LLM summarize, there's
this second task now that becomes
important is it's not enough to just
be mentioned previously in regular SEO.
It was like if you got that top link.
Blue link.
It was like, great, now
they're on your site.
But now it's like you have this
machine that's selling on your behalf.
So the way, so your brand positioning
and then not just positioning, it's
like whether or not you've messaged
articulately enough your positioning.
It becomes really important
because you have this other
thing that's not your employee.
It's like an LLM summarizing
selling on your behalf.
Okay?
So that's, but that's only a reason.
Number one, why we think own content is,
is below is foundational beyond outside.
Number two, it kills two
birds with one stone.
And it's something you and
I have been talking about.
A lot recently, which is everyone's
acting as though SEO doesn't exist
anymore and is dead, quote unquote, but
you just like look at our client results.
I, right before we sat down to
record this, I was on a client call.
Organic traffic is still increasing.
They have hundreds of pieces of content.
We've been working with
them for four or five years.
So like Google Search is still
the predominant search engine.
And we see that in like the GA
data, there are brands posting
online, marketers posting online.
About 30 to 40% decreases.
This is probably a separate video, so
I don't wanna go too deep into this,
but in short, we think that's because
if you have a bunch of top of funnel
content, that stuff is moving to ai.
'cause when people are just asking
general how to, they'll just ask chat GPT.
But for this bottom of funnel
topics and content where people are
looking for products and services,
we're still seeing it convert well.
So if you do that on your own site, you
just have a better conversion asset than
like getting a mention on some other site.
They land on your site, they're
reading your thing, you have CTAs.
So you still get SEO benefits.
Reason number three,
algorithm update risk.
Reddit was like the thing it felt
like through the summer of 2025.
Everyone's like, you gotta do Reddit.
They were like, release these
like charts of be like most cited
sources from CHATT and like Reddit
is number one, Wiki, compete.
And then, and then in the last
couple weeks there's been this
new narrative of like you guys.
Reddit is dropped off the citation map.
I'm not seeing Reddit as a cited thing.
And then there's this old discussion
of like, we think that Open AI is still
using Reddit, but they're just not
citing it as a citation and all of this.
But the point is, if you base your GEO
or AI search strategy heavily on getting
mentions on one platform or two platforms
like Reddit, like Wikipedia, and those.
Like algorithms get updated
to be like, actually, we don't
wanna prioritize Reddit so much.
You're kind of screwed.
Another thing I'll say on that is when I
look at chat, GBT sources or citations.
It's usually pulling something
like 10 to 20 plus citations to
give an answer for any given query.
It's not like perplexity and AI
overviews where there's maybe
like four to seven citations.
And so if you're spending all this
time on Reddit and Reddit is only
one small part of the citation.
And there's a bunch of other
articles, it's pulling from it.
It might not even have the full effect
that you think it's going to have and,
and again, I think from what I've seen
so far, looking at our client data in
Tracker, Reddit is only really being
pulled as a source for chat, GPT, not
as much for perplexity in AI overviews.
And so again, with Reddit, you're
only focusing on one of the platforms.
And from what we're seeing.
Chat, GPT is the biggest in terms of
traffic share and, and maybe conversions
out of perplexity and some of the other
LLMs, but from what we're seeing, AI
overviews is still an overwhelming
majority of traffic and conversions.
Yeah, AKA normal Google search.
Exactly.
So you're not seeing it.
Show up as a separate line item in
analytics like Chachi, bt, you're seeing
Chachi PT be broken out because it's a
separate LLM sending referral traffic.
But AI overviews, what you're probably
seeing is maybe traffic having a slight
decline, but you're seeing branded
searches or branded conversions or
direct conversions increase a little
bit, and we think that's largely due
to AI overviews taking up a lot more.
Rankings than it used to.
So a year ago, if you ranked in
the top three positions, you would
rank with your article and people
would click into your article.
Now what's happening is if you rank
in the top three spots, you might
just be a source in AI overviews and
your brand name might be mentioned
and people are still finding you,
and which is a win, by the way.
That's a huge AI search win.
It's a huge win.
And parts of the, the piece that you wrote
are being included in the AI overview.
But people are going directly to
your site rather than clicking in.
And so it looks like SEO is
isn't working as well, but you're
still showing up at the top.
Just from an attribution perspective.
It's not the same as it used to be.
So it looks like organic traffic
is going down and maybe some of
your other sources of traffic
conver conversions are going up.
But it's really just a function of.
AI and the SERPs.
Okay, so let me recap our answer to
your question of why did you guys put
own content higher than offsite brand
mansions, if they both work by the
same mechanism of getting you on Google
first and then the LMS discovering
number one, it gives you the space to
set your narrative and talk about the
details that you need for AI to know, to
recommend you and to position you well.
Number two.
It kills two birds with one stone.
It lets you rank on regular
SEO and gets that traffic to
you, which is still working.
Number three, less
algorithm update risk chat.
OpenAI could decide on a whim and
seems like they kind of have of
saying, you know what, we're gonna
devalue Reddit now as a citation, and
then there goes your Reddit strategy.
Whereas they're not gonna do that
for all sites on the internet.
Including yours, like your
site's not big enough to do that.
And then the last thing that I
actually wrote into this article
that I think worth mentioning in, in
this episode too, is like execution.
It's called prioritize, GEO.
What we're trying to do is help brands
that are like, what should I do first?
And what I said is like,
operational execution matters.
Like most companies, we, we talk
to know how to produce a blog post.
Like you could do that
in a day, in a week.
This month you could produce blog posts
for your, like three main, you know,
bottom of funnel category keywords
to use, grow and convert speak.
How are you gonna do a,
like a digital PR strategy?
You gotta find an agency who, like, you
just don't have that kind of like, um,
you know, ha habit training experience.
And so that's the, the last reason.
So those are the reasons we are, um,
we think that's the foundation then.
You can do offsite mentions, and
that's tier two and it still works.
Now there, the number one
thing is how do you do it?
So we've talked about like, okay,
offsite mentions and, okay, so we
have our foundation of content.
Or maybe someone listening is
like, we already have done that.
We already have like our bottom
of funnel, you know, content.
We're ranking for these key terms, so we
should be showing up with our own stuff.
But now we wanna supplement that with
these offsite mentions to help GEO.
Great.
That's a responsible and logical
and pragmatic way to do it.
So again, what we've seen is
these charts that are like,
here are the top sided domains.
Um, by ai and what they're doing is
they usually are selecting a random
set of like 3000 prompts and then just
like counting what sites are cited the
most, the key is what are those prompts?
They're just random prompts.
You don't know what they are.
And so Reddit and all show up for those
Often they could be very B2C heavy.
No, a lot, a lot of 'em are B2C heavy.
I, I think we know what company is
pushing a lot of these profound,
of these research studies.
I mean, there, there's, there's
a couple other companies that are
pushing these research studies too.
But yeah, if you look at the brands
that they're talking about, a lot
of 'em are like Postmates or Uber
or Tesla, and they're, they're
running these, like they're doing
research off of those brands.
And of course the site, the sighted
sources are gonna be skewed more towards
cons, like large consumer sites than.
It would be for a B2B company.
And what we're seeing is if, if you're
running searches around very niche
topics that are related to different
industries in the B2B setting, it's not
these large, it's mostly industry sites.
Here, I'll tell you a staff that
I haven't even told you yet.
So, um, me and uh, someone else on
our team, Jessica RITs, are working
on this study that's, it's gonna come
out soon, but the early results are
from what we've seen across, I don't
know, it was like dozens of topics
across like 15 to 20 clients that
we looked at in our tool tracker.
91% of the domains that were cited
by these AI tools, three of them,
Chachi BT Perplexity, AI overviews.
Were like industry specific
publications or sites, and it was
like Reddit was like this tiny number.
And it makes sense if you
just think about it logically.
Why?
Why is that true?
Because if it's running a search
around, I don't know, transportation
management systems, how many threads
on Reddit are gonna be around that?
Or how many, how many like PR publications
have published something on that topic
or Forbes has done a story about that.
It, it's very few.
It's gonna be these.
Industry specific site.
Yeah.
It's gonna be stuff, people that have
deep knowledge and expertise on that
topic, who've written about that subject
matter, where AI's gonna pull information
from because Forbes and Inc and, I
don't know, like Reddit, probably not.
Yeah, they're, they're not
gonna have the really detailed.
Information on that topic, so why
would it choose that as a source?
Yeah, makes sense.
Versus what you said is like
mainstream consumer stuff, so like
Tesla is used as an example in these
like profound and all of those.
Yeah, like if somebody's researching cars,
Reddit is a place to be like, like even
regular people before ai, there was this
whole trend in the last two years where
people were like, I just append site
reddit.com to all of my Google searches
because I wanna see what humans say.
Like, yeah, sure.
If you're looking for the best, like.
You know, I don't know, like tennis shoes
for high distance running, like Reddit's
probably a decent place to look, but
like you said, if you're doing some like
niche B2B thing, it's, it, it's not that.
Um, so as a result, our recommendation
for tier two of the pyramid is what
we're calling citation outreach,
which is if you are going to do this
kind of digital PR or outreach first,
figure out what the sources are.
That are being cited for the
prompts that matter to you.
Then reach out to them.
Don't do this broad brush thing where
it's like, we're just gonna like do
some like Reddit outreach or whatever,
because you need to know, is that actually
one of your most common citations?
So just to plug our own tool first,
like Tracker, which we'll do a separate
video, looking at how that works.
Tracker has analysis for a given topic
where it'll say like, here are the
most common domain cited any a, a lot
of AI visibility tools to do that.
But I'm just saying from a strategy
perspective, that's what we should do.
Like this topic is important
to us to rank in AI search.
Any prompt within that topic
something that's related to that?
What's, what sites seem
to be coming up a lot.
And if you're gonna do
outreach, do outreach to them.
So then if you do tier one and
tier two, the pyramid, that's
a really solid GEO strategy.
And I'll tell you now from talking to
tons of clients and other companies
that are not even our clients or not
our clients yet, if you did those
two, you would be ahead of 99.999%
of companies doing GEO right now.
The vast majority are just like,
have no idea what they're doing.
If you have solid content on your
site that's going after bottom
of funnel topics, we haven't
even talked about that yet.
And then number two, you then do
citation outreach to say, Hey,
can we get mentions in yours?
But the people and the domains and the
companies you're reaching out to are ones
that you know are being cited by LLMs
for the topics you care about, not just
random sites that you see on LinkedIn.
Then you're, you're ahead
of the game by a long shot.
It's worth mentioning before I go
to the last tier of the pyramid.
Of the content tweaks.
It's worth mentioning something that we,
I think, have mentioned in a previous
episode about AI search changing.
That the topics that matter in a GEO
strategy and GEO in general in AI search
are bottom of funnel because, and you
wrote about this top of funnel, those
conversations don't send traffic to your
site anymore when they happen in LM.
As an example or often mention your brand.
It's not even just sending traffic
to your site, but if you ask chat
GBTA question, there's no incentive
for the LLM to mention a brand.
Right?
So if you ask what is content marketing
or how do I develop a content marketing
strategy, it's not gonna be, I, I don't
think, at least from No, it's not gonna
be like group talk to grow and convert.
Yeah, exactly.
Growing converter has a great
content marketing strategy.
No, it's just gonna pull a lot
of different strategy, like the
most common strategy from the web
and, and rehash that back to you.
Yeah.
And even there, I mean, this is a,
a separate aside, you're probably
not gonna get the best information
from that because again, it's just
generalizing a lot of information online.
It's not going to the newest
content strategy or some company
that has a unique way of doing it
unless you specifically ask for.
Okay, this is general.
Can you give me more specific
types for my business?
Or can you show me case studies of
people who've done it for like me?
Then you might get a grow and Convert
case study popping up because there's
a different approach with actual
numbers of a business like them.
If we, if we sort of put the two things
we said together, look, SEO is your
way to influence l LLMs because they're
using search to supplement their training
data, and then what we just said of.
And by the way, it's only
the bottom of funnel topics.
By bottom of funnel we mean prompts,
topics, and discussions with LLMs
where the user is kind of asking for
products or services and recommendations.
So unlike what is content marketing
or help me chat, GPT, build
a content marketing strategy,
it would be, I'm looking for a
content agency that that's bottom.
The second one is bottom of funnel.
If you put that together, what that
means is you should have an SEO strategy
of bottom of funnel keywords, which
to pat our own back we do for clients.
FYI like you should have that
because then you're like, okay.
All these things that people would
Google when they're looking for a
product service business like ours.
You're showing up in SEO and
then the LMS are seeing you there
as well when they're searching.
One more thing on that, actually before
we move on, is the specificity aspect.
So a lot of people.
Might question.
Okay, so content strategy doesn't
change at all from SEO to ai?
No.
There are slight nuances
and differences, one being.
You need to be way more specific in
how you write, because if you think
about how people search in LLMs,
they're self-identifying, I'm a
marketer that works at this company.
I'm looking for this kind of solution.
Do you have examples of
someone who's done it like me?
If you don't have those case studies on
your site, or if you don't have those
examples, or in those examples that you do
share publicly, you don't go into detail.
Such as listing the title of
the person that you helped
listing the exact use case.
All those details now matter so much more.
And so if you don't have content on
your site like that, that is gonna
be important for you to produce.
Even within the bottom
of the funnel content.
You might have to go into a lot
more detail than you did before.
And a lot of people just generalized like.
They, they took templates from
looking at the top 10 results and
looked at the most common H twos
and then just kind of copied those.
But people might be looking for
way more detailed answers and.
Questions around that topic as well that
need to be included in these pieces.
And so that is kind of how we're thinking.
Content strategy changes where you
might need to have a lot more answers
to common questions around this topic
in your bottom of the funnel pieces.
You might have to have a lot
more examples, a lot more
case studies showing how.
Whatever you're claiming in those pieces
is proven true because again, this is how
people are gonna search for information
a little bit differently than Google
before they would just type in a keyword.
This is a longer question that
is going into chat GPT with a lot
more information surrounding it.
And so if you're, if you don't
have that information in your
content, it's not gonna be
surfaced when people search for it.
Perfect.
Last here of the pyramid,
content tweaks or onsite tactics.
So, like we mentioned at the
beginning, this is fundamentally
different than the other two in that
it's not meant to help expose your
brand to the LLMs because it's, it's
talking about changes on the site.
So the LLM has to already
make it on your site.
It's a way for the LLMs to
better digest your content when
they are crawling your site.
Now, if it's true.
And if one of those tactics does
help it, it would help your GEO.
So it's included in here, but what
we're saying here is our recommendation
here is if you are not surfaced,
like if you're, if you don't show
up anywhere, when the LLM is like,
okay, the user asked me about this.
Let's figure this out.
You're not in their training
data, you're not in Google search.
You're not, whether that be your
content itself is not there or you're
not mentioned in the other articles, it
finds when it's searching then like what?
What are you doing?
Adding some key takeaways to
help it digest that, right?
So you need to do that first.
Now, when you do this, be very
careful about hype and hearsay.
So we are slowly testing a few of these.
Our internal tests agree with
some other people on the internet
that have said that LLMs txt, for
example, which is one of these ideas,
doesn't really work as a background.
If people are listening
are like, what is LLMs txt?
It was this idea proposed by
this particular developer,
I forget the guy's name.
He said It would be nice if we had
some standard to help LLM bots,
you know, index our site the same
way we have robots txt for Google.
We should have LLMs txt, uh, for this.
And so he proposed that and a bunch of
people caught on and was like, great idea.
And then people just started
like adding that to their site.
And there's never been confirmation.
There's also not been like denial,
but there's never been confirmation
by the major LLMs and companies that
they actually look for or use this.
And some internal tests, some folks on
our team have done, have suggested that it
actually seems to be making no difference.
So that's one, but there
could be others of those.
And, and one thing that makes me
a little bit skeptical of those,
I'll go on record saying is.
I think it's kind of funny how, what
makes M'S World changing technology.
It's in the, it's in the acronym large
language model, is this technology's
ability to understand natural language
the way humans understand it, and yet.
We're saying that what you need to do
is to handhold these LLMs and put like
bullet point summaries of key takeaways.
Why?
Because it can't read your blog
posts that's written in English.
So I think it's funny how there's
marketers on LinkedIn being like, I
don't even check my email anymore.
I just have the LLM summarize this and I
do all of this stuff and all of this is
automated by Gen ai and I have this whole
gen AI automation to like produce content.
And then they're like, but.
You need to put like these
bullet point summaries because AI
can't like, understand language.
Like what's, what's the logic?
So we're, we're, we're gonna slowly
like run some tests and decide
like, is there a difference if
you add key takeaways versus not?
It's kind of hard to really have a pure
AB test there and know whether it's
like causal if you see an increase,
was it because of that or like, you
know, 'cause like your rankings and
LLM visibility change all the time.
That's our current view of it is that.
In terms of priority, this
is called prioritize, GEO.
Your first priority should be to be
mentioned every time this topic comes up.
And then, yeah, if you want to add
some, I, I don't see any downside.
If you want to add like key
takeaway, I think it's very
analogous to, to the SEO side.
There, there are agencies or people in
house who just recommend doing constant
technical updates to your site when
you don't even really rank for stuff.
It.
It's very, or like you don't even
have pages on your site that have the
potential to rank for certain keywords and
they'll just say, do a technical audit.
Yeah, we need to do an audit.
We need to do an audit, or we
need to like, yeah, do some
things around this keyword.
It's like if you don't have a page that is
focused around ranking for that keyword.
No matter how many technical fixes or
adding schema to your site or whatever
the technical fix may be, it's not
really gonna help you rank for that.
Again, it all starts with having a page
on your site that's designed to rank
for that, and then maybe if you're not
ranking for that, then yes, there's
some technical things that you can do
to to help improve that, but it all
starts with having that right content.
And it's, it is like all of this AI
stuff is really analogous to SEO.
No, it's not the same.
We're not claiming it's exactly
the same, but it's very analogous.
So if you don't have a page on your
site, step one in the pyramid, if you
don't have the content, you're probably
not gonna have a chance to rank for it.
Then step two, brand mentions.
Very similar to link building.
If you, if there's not other people
mentioning that this is an important
page on your site in SEO in ai,
it's, if there's not other people
mentioning your brand around this topic,
probably not going to show up as much.
And then last thing is
the top of the pyramid.
Just you wanna make sure you have
all the technical stuff in order.
So yeah, if you don't have schema and like
little things like that, yes, that can
help improve it, but the technical side
is not gonna make or break your AI content
strategy and all these little hacks and
things that people are sharing, it's not
gonna get you from zero to a hundred.
It.
You need to start with
the content side first.
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