Chapter 6: Media - Every Language, Every Platform, Now

The Ai Accelerator: How to 10X Your Productivity, Clone Your Smartest Employees, and Monetize Your IP in the New Ai-Economy

Serial entrepreneur, business and tech expert, and best-selling author Mike Koenigs is one of the first to use Ai to create entirely new businesses, products, and brands from scratch, and transform existing businesses from old-school models to new “Ai-ified” multiplier businesses. Now, he’s giving you the roadmap to enter the Trillionaire Ai Economy.

Inside you’ll find a complete step-by-step blueprint for putting Ai to work in your business to…

• Immediately get back at least one day a week of productivity for you and everyone on your team.
• Clone yourself and your smartest employees so you’re never owner or key-person dependent again.
• Create your own custom Ai “bots” that know all of your IP, can write like you, understand your market, and can generate all your marketing at the push of a button.
• Design, recruit, monitor, and coach your sales team to as much as 80% improvement in sales.
• Have an intern create a year’s worth of marketing in an hour or two using a custom programmed Ai that anyone can do virtually for free.
• Translate every podcast, video, website, and document in your business into any language on the planet so you can instantly access any new market you want.
• Package and commercialize your proprietary IP into software built and powered by Ai to create recurring revenue opportunities, and 10X-100X business valuations.

Speak Ai, think in Ai, know what tools to use, what tools do what, how to “stack” systems to get better results, faster, and how to create an Ai culture your teams embrace instead of fear. How to avoid resistance, fear, rebellions, and mutiny.

Mike gives you the exact Ai tools to use today, where to find the next great tool (thousands are launched every week), word-for-word prompts, and most importantly, the 3 key mindsets you need for leveraging Ai.

Are you ready to take your business into the new Trillion Dollar Ai Economy with the Ai Accelerator Process?

Creators and Guests

Host

Mike Koenigs

Mike Koenigs is an entrepreneurial dynamo who doesn’t just play the game—he rewrites the rules. He’s built and sold four businesses, two to publicly-traded companies, racking up over $100 million in revenue and serving 54,000 customers across 121 countries. As a 19-time #1 best-selling author, he churns out hits faster than most people can read them. After beating stage 3A colorectal cancer, he penned Cancerpreneur, turning a personal battle into a beacon of inspiration. Beyond his own ventures, Koenigs excels at building brands, reinventing founders and entrepreneurs, and guiding them to their next big act through his work at Superpower Accelerator. Check him out on his website, LinkedIn, Facebook, or podcasts like Capability Amplifier and The Big Leap. He’s the go-to advisor for heavyweights like Tony Robbins, who raves, “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with.” Peter Diamandis calls him the “Arsonist of the Mind.” Oh, and he’s raised $2.6 million for humanitarian causes, proving he’s as generous as he is driven. Mike’s story? It’s resilience, humor, and relentless hustle rolled into one.

What is The Ai Accelerator: How to 10X Your Productivity, Clone Your Smartest Employees, and Monetize Your IP in the New Ai-Economy?

Serial entrepreneur, business and tech expert, and best-selling author Mike Koenigs is one of the first to use Ai to create entirely new businesses, products, and brands from scratch, and transform existing businesses from old-school models to new “Ai-ified” multiplier businesses. Now, he’s giving you the roadmap to enter the Trillionaire Ai Economy.

Inside you’ll find a complete step-by-step blueprint for putting Ai to work in your business to…
Immediately get back at least one day a week of productivity for you and everyone on your team.
Clone yourself and your smartest employees so you’re never owner or key-person dependent again.
Create your own custom Ai “bots” that know all of your IP, can write like you, understand your market, and can generate all your marketing at the push of a button.
Design, recruit, monitor, and coach your sales team to as much as 80% improvement in sales.
Have an intern create a year’s worth of marketing in an hour or two using a custom programmed Ai that anyone can do virtually for free.
Translate every podcast, video, website, and document in your business into any language on the planet so you can instantly access any new market you want.
Package and commercialize your proprietary IP into software built and powered by Ai to create recurring revenue opportunities, and 10X-100X business valuations.
Speak Ai, think in Ai, know what tools to use, what tools do what, how to “stack” systems to get better results, faster, and how to create an Ai culture your teams embrace instead of fear. How to avoid resistance, fear, rebellions, and mutiny.

Mike gives you the exact Ai tools to use today, where to find the next great tool (thousands are launched every week), word-for-word prompts, and most importantly, the 3 key mindsets you need for leveraging Ai.

Are you ready to take your business into the new Trillion Dollar Ai Economy with the Ai Accelerator Process?

➤ DAN SULLIVAN - CO-FOUNDER, STRATEGIC COACH
"Every time there's a significant tech x marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will be an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing trans-formers."

➤ PETER DIAMANDIS
"Mike knows how to get the attention of any audience, get them engaged, see a bigger Moonshot future for themselves, and make it real with AI. He knows how to make technology fun, engaging, and exciting for anyone who wants to live a bigger and more abundant life. Read this book right now if you want to know how to make AI work for you."

➤ BRIAN TRACY
“This amazing book goes straight to the heart of the AI Revolution, saving you a fortune in time and money by teaching you the most practical, proven methods and techniques available in this exciting industry.”

➤ ALLISON MASLAN
"He recently sat down with my husband Mike and helped him start writing his book in less than 30 minutes using AI. It was not only mind-blowing, but it was also an emotional experience for both of us. If you want to live in a state of abundance, read Mike's books, listen to his podcasts, and pay attention to what he's doing now—it will be the next big thing."

Chapter 6. Media. Every language. Every platform. Now.

People spend money when and where they feel good. Walt Disney. The Walt Disney Company. Anytime I want to blow away an audience when I start speaking, I do something I call a magic trick. My friend and fellow collaborator Brad Costanzo jokingly calls it the razzle-dazzle. And oh, by the way, if you want to check out some of my speeches, there is a link in the resources section of this book where you can see several examples. Magic Tricks and Razzle Dazzle are designed to excite and inspire the audience with something relevant and absolutely this week cutting edge. It's an engagement tool designed to activate the dream genes and greed glands of the audience and get them to think about how they can use AI in their businesses. A guaranteed winner is helping the audience understand the massive potential to use AI to connect through every media format you can imagine. Multilingual audio, video, books, branding, speaking, social media, creating products, software, and soon holograms, augmented reality, and upgraded virtual reality. When I'm presenting live, I generally feature deepfakes of whoever the stage owner is. When I spoke at Tony Robbins' home, I created a deepfake Tony using his voice. At the Beverly Hills YPO chapter, I featured several Hollywood actors, including Scarlett Johansson and Samuel L. Jackson. Right before he passed, I showed one or two one-year-old Norman Lear, the famous producer of All in the Family, The Jeffersons, and dozens of other TV shows, how I recreated Archie Bunker as a deepfake video, complete with perfect audio. I made a bot that spoke with Norman and used ChatGPT to write a TV episode for All in the Family 2024, dealing with today's issues. Norman was blown away by the idea of generating storyboards and scripts and producing an entire show in an afternoon instead of weeks and months. demonstrating deepfake Archie Bunker for 101-year-old Norman Lear at his home in Beverly Hills. One of my current strategies is to show the multilingual capabilities of AI and how it can be adapted to help a business create international reach.

Recently, my friend Marie Forleo told me she wanted to create a multilingual platform and be able to convert her courses into Spanish, French, and even Chinese. I loaded an example of one of her videos into my presentation. In English, she opens by saying, Hello and welcome to Time Genius. I am so excited and honored to be on this journey together. On the next slide, she speaks in perfect Spanish. Hola y bienvenido a Time Genius. Estoy muy emocionado y honrado de estar en este viaje juntos. What's really impressive about this is that The new audio retains really good enunciation and pronunciation, including the rolling R in Spanish. It sounds like Marie's voice. The AI even adjusts her mouth movements in the video to lip-sync to the words in Spanish. Then, I'll show an example in French and Marie says, Bonjour et bienvenue à Time Genius. Je suis tellement excité et honoré d'être dans cette aventure ensemble. Then to blow people away, I'll have the AI translate it to Chinese. And Marie says, It's obviously a bit difficult to see the true effect when you're reading the words in a book, but just imagine sitting in a room full of people watching in amazement as I take this one video clip and translate it into five different languages. The AI speaks the words in Marie's voice As if Marie herself was speaking fluently in languages the real Marie is not fluent in And all that happens in one minute

Now imagine taking your marketing content, your videos, your podcasts, your programs And in a matter of a day, being able to translate all of it to another language and launch your business internationally As Billy Mays said, but wait, there's more Now the system gets even more interesting Right on stage I pull up a video that was spoken in a different language In this case Portuguese And translate that into English, Spanish and even Arabic It really does blow the audience away Again the point is that it is possible to start doing business in any language In any country in the world Relatively quickly and easily In every case, the tools retain the audio sound of the speaker, but translate their speech into any language. At one of my last presentations, the CEO of a publicly traded company interrupted me mid-speech and said, We've got to talk. I have 900 programs we want to translate into five different languages. When can you start? Once you start seeing all the possibilities of how AI can be used in your organization, you simply can't stop thinking about it. Your entire universe opens up to possibilities when you realize how much we live in a state of constraints. We feel that we're constrained by time, money, talent, education, distribution, and more. But all those constraints melt away when you realize you can use AI to make your ideas real in a matter of minutes. I fully acknowledge the fact that, as of the time I'm writing this book, AI is absolutely interesting and state-of-the-art. It's possible that when you're reading this in the future, it'll feel like you're looking at a fax machine with thermal paper.

That's funny to someone who was doing business in the 1980s. The technology will only improve from here. 100% automated personalized follow-up with every lead. Using our AI lead engagement and follow-up system is another way I connect with the audience. I've featured this in other sections of this book, but it's worth repeating to show you exactly how it works. The whole idea is that I want to stack the benefits and engage the audience so they can see how they can connect, communicate, and engage with their audience in any format possible. In the case of our digitalcafe.ai follow-up system, what's happening is that the AI replicates the founder-owner. In the example you can test for yourself at digitalcafe.ai, you'll see me. Now, the founder-owner can be replicated and communicate meaningfully with every lead. All of the communication is perfectly on-brand and on-message, and every communication is personalized for that specific lead. I speak the person's name, I respond to the specific things they said in the short survey they filled out, and it's a one-of-a-kind video for that prospect. yet I didn't have to take time out of my day to record a personalized video for every lead. It's all AI generated using my video, voice, and messaging. Deepfakes and the potential downside.

Of course, these tools have a potential downside that may remind you of a Black Mirror episode where it is increasingly possible to deepfake anyone without their permission. I consider myself a delusional optimist, and my intent is always to create more abundance and prosperity by using these tools. Though I recognize the danger of a technology that allows people to create realistic videos of events that didn't happen or of other people saying things they didn't say, my delusional optimism tells me to focus on the positive. For every malicious user of deepfake technology, I hope there will be countless others using this technology to create value, innovate, and build businesses. Completely transparently, I use deep fakes of celebrities as an attention grabbing opening for presentations. For the record, I haven't called up Hollywood stars to ask for permission. I do this to both excite the audience and show them the potential scary downsides of this technology. It's purely for educational and entertainment purposes.

For example, the last time I spoke for the YPO Beverly Hills chapter and for Joe Polish's Genius Network, I brought up an image of Scarlett Johansson with her voice speaking to me. Hey, Genius Network, it's Scarlett Johansson. Mike's wife Vivian warned me you're about to experience a fire hose of information. Mike is going to move real fast, but don't worry. He'll give you his notes, scripts, and tools. Get your phone out now to capture the screens and take lots of notes. Okay, Mikey, you sexy beast, get to work. And call me for drinks when you're at the Emmys next month. What's great about this is it gets a lot of chuckles from the audience, and they always start asking me how I managed to do all this. A few tools do this today as I'm writing this book, and there will be more in the future. HeyGen is the tool I use to do the video translation. It will translate any video into 40 different languages. Right now, I use Eleven Labs to clone voices. You can feed it a recording of you from a speech, a podcast, or even a Zoom call, and it will learn your voice. Then you can give it text content, a script, a blog article, or even a book, and it will output an audio slash spoken word version in minutes. My son Zach was asking me how he could make some extra cash one day, so I said, I'll pay you to take two of my book's referral party and punch the elephant and turn them into audiobooks.

Now, if you've ever recorded an audiobook, you know it's a giant pain in the ass. Zach trained the AI using some podcasts I'd already recorded, then fed it my two books, and just like that, I had two audiobooks. When I tell that story in speeches, I always have people who want to get Zach to do their audiobook for them. He quickly started making $10,000 or more per month. The demand has been so strong that my buddy and podcast expert Paul Colligan has stepped in to help scale it. See audiobookinaweek.com Your Multicasting Future Let me describe some of the most powerful and effective ways to create content using the multicast marketing approach.

Credit to Paul Colligan for coining the term way back in 2014 with his book by that title. Multicasting, or what is also known as multimodal, modal meaning the different types of media, just means taking one form of content, a video, for example, and turning it into an audio podcast, a written blog, a LinkedIn post, an email campaign, an X, Twitter, thread, several YouTube shorts, let's pretend for a moment that you had to do a speech tomorrow morning and had no content or information available other than an idea for what you wanted to say. Here's what I would do. I'm going to use two different tools, and I might start with one called Gamma.app. The other is Beautiful.ai. These tools are capable of producing keynote or PowerPoint presentations in a matter of minutes. In this case, I would tell Gamma.app that I want to create a new presentation.

For the sake of simplicity, I'm going to give it the text from the previous chapter in this book, where I talked about multiplying your message with AI. I can tell Gamma that I want a 12-page document. Then, I can tell it what I'm trying to communicate. Gamma Prompt. I want to create a presentation about using artificial intelligence to improve the messaging for any business. This presentation is for an audience of entrepreneurs and business owners. My goal is to inspire them to see all the possibilities in front of them, to save days, hours, weeks, or even months of time in as little as two hours and dramatically increase their income and revenue with easy-to-use and affordable tools. Next, I paste in my book content and choose an attractive theme that's easy to look at. I also tell it to create graphics that are professional, entrepreneurial, engaging, inspirational, and exciting. In less than five minutes, it produced these 12 slides. I might want to tweak a few of them, but it's a great start. I can edit the text myself or chat with the AI and have it make the changes.

Either way, it's super easy. Then, I just export the whole thing to PowerPoint or a PDF. The way to think about AI is as your first draft partner to help you think, focus, and even invent a prototype in real time. It would take you at least an hour if you had to communicate something like this to a designer, writer, and creative staff. Then, it would take them hours or days to get a finished first draft. We just did it in five minutes. You can do the same thing with a podcast interview, a YouTube video, or you could just fire up the otter.ai app on your phone while you're driving to work and talk out your idea while it transcribes it. If the transcript is a little rough and unorganized, no problem. Ask ChatGPT or Oasis to create an outline, write an article based on it, or create an outline for a pitch deck. Then, feed that into Gamma. No matter what you're starting with, it's so easy to get a finished presentation in minutes. Gamma can even take any text and create a web page from it. Here's the landing page it created with the text from Chapter 5. If you don't like what it created, no problem. Just tell it to create a new version. It never creates the same thing twice. You can look at what it gives you and tweak your instructions to guide the AI to create the exact output you want, including the look and feel of the AI-generated images.

Anything is possible. Beautiful.ai is just another app that you can use to create push-button presentations. All your social media marketing, done. You can use some of the tools I described in Chapter 5, including a custom GPT that helps you easily craft social media messages. But one of my favorite ways to create a week's worth of social media posts in minutes is to use CastMagic.io. CastMagic transcribes any kind of audio or video content, your podcasts, YouTube videos, reels, and creates all the different content you need to promote that content. As I'm writing this, I just uploaded episode number 167 of the Capability Amplifier podcast, where I interviewed Tom Lambott, one of the fractional AI officers on my team, who works with clients to build out their custom AI robots in half a day. Once we add the video for the episode to cast magic, it spits out all kinds of content that used to take us a week to create before. 10 possible titles for the episode a full transcript episode timestamps this used to be a real pain in the ass an email newsletter about the episode a tweet thread a LinkedIn post 5 different posts that can be used on Facebook a quiz based on the episode a list of the most interesting clips so our video editor can pull them out and turn them into reels and shorts here's an example and a social media post We've even customized how it writes the posts and the emails so that it's always on brand and sounds like me.

This is the billionaire AI mindset at work. Never again stare at a blank page. Remember the custom copywriting GPT we created in Aaron Markham's voice? Let's say I want to create some content for LinkedIn. Remember that I trained it with testimonials, Aaron's book, and some of his speeches. Let's have it write a LinkedIn post, and it will look at Aaron's book, paying attention to all of the testimonials and speeches, and in seconds, it will produce an entire article made for LinkedIn. It created relevant and valuable titles, and it even found the best hashtags to use. Here's the post it created. The Art of Scaling Your Home Care Business, Beyond the Basics Hello, visionary leaders and growth-minded entrepreneurs. As many of you know, I'm Aaron Markham, founder of Breakaway Accelerator, and my passion lies in guiding you towards scaling and doubling your revenue.

Today, I want to dive into a crucial topic that resonates deeply with our community, scaling your home care business, understanding the core of scaling. Scaling isn't just about expanding your client base or hiring more staff. It's about cultivating a mindset that embraces growth while maintaining the essence of your mission. Remember, scaling is an art and a science. And it starts with you, the visionary leader. 1. EntreClarity, your guiding light. First and foremost, let's talk about EntreClarity. This principle, one of the eight laws in my book EntreThrive, emphasizes the importance of your guiding truths. Ask yourself, what is the core mission of your home care business? Your clarity and vision is the beacon that guides your scaling journey. 2. Systems over hustle. Scaling requires robust systems that work for you and your team. It's about creating processes that ensure quality care while freeing up your time.

This is where the magic of EOS, Entrepreneurial Operating System, comes into play, something I've implemented in various businesses, including Home Care Pulse. 3. Cultivating a 10x culture. A thriving culture is central to scaling. It's about building a team that shares your vision and values. Your role? To be the gardener. Nurturing this culture, ensuring it aligns with your growth objectives. 4. The power of community. Lastly, never underestimate the power of community. It's about deep connections that not only support personal growth, but also propel your business forward. Our Breakaway Accelerator community is a testament to this. Your Breakaway Moment. Consider this your call to action. Identify your next Breakaway. That strategic move that will elevate your business to the next level. Whether it's refining your services, enhancing your team's skills, or expanding into new markets, start planning your Breakaway today. I'd love to hear your thoughts and experiences in scaling your business. Share your stories, challenges, and victories in the comments. P.S. Are you ready to transform your business and life? I invite you to book a call with me to explore how the Breakaway Accelerator can help you achieve your goals faster with less risk. Also, check out our content videos for more insights into scaling your home care business. Let's embark on this journey to growth and freedom together. Imagine doing this with all of your social media. Imagine like Aaron you have a custom GPT created so an intern can do all your first drafts for a year's worth of social media posts in a few hours.

Let AI create your app. As someone who has developed software and grown and exited two software companies, this is mind-blowing. Now, an AI tool by Microsoft called Autogen will create entire software products. Earlier today, I installed Autogen on my computer. I've got a complete software development platform that I use to build a tool that creates book covers for me that I can run for free on my own computer. Here's an example of one of the books, and you might notice that it's not good at spelling, or at least not yet.

These tools allow you to rapidly prototype and build resources and tools that normally take days, weeks, or months to produce. If you want to experiment with these tools, I recommend you head to openai.com and browse the ChatGPT store. You can try out all sorts of tools completely free of charge. For example, there are logo creators and tools that can create websites, analyze data, and be your writing coach. Over the next few months and years, I expect to see more all-in-one tools that learn your voice and anticipate your needs. Whenever you are doing meetings, you will give your AI permission to listen into your conversations. While you're talking to your team members or clients, it's actually doing work in the background and building these things for you. You won't even need to create workflows and plans and assign these tasks to team members or an AI. Everything will be anticipated for you ahead of time. That's going to be here sooner than you can possibly imagine.