The Floral CEO

In this powerful episode, Jeni dives deep into one of the most common questions she gets from florists and creative entrepreneurs: “Can I really double my revenue next year?”
Spoiler alert — yes, you can. But it requires clarity, commitment, and a plan.
Jeni shares:
🌸 The first step every florist must take before trying to grow — knowing your actual revenue.
💸 Why your business can look “busy” but still be unprofitable.
🌿 The marketing strategies that actually move the needle (and the ones that waste your time).
🪞How to audit your client sources, track your ROI, and double down on what’s working.
👭 Why support, systems, and boundaries are essential if you want to grow sustainably.
Whether you’re dreaming of leaving your 9–5 or ready to take your floral business from 100k to 200k, this episode gives you the roadmap (and the mindset) to make it happen.
🎧 Listen now and start mapping out your wheel of success.

What is The Floral CEO?

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.

Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:

Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events

Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners

High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients

Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench

CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing

Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.

Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸

Connect & learn more:

Website & free resources: http://floralceo.com

Instagram & Facebook: @‌thefloralceo

Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.

Website- floralceo.com

Social @‌thefloralceo.com

In this powerful episode, Jeni dives deep into one of the most common questions she gets from florists and creative entrepreneurs: “Can I really double my revenue next year?”

Spoiler alert — yes, you can. But it requires clarity, commitment, and a plan.

Jeni shares:
🌸 The first step every florist must take before trying to grow — knowing your actual revenue.
💸 Why your business can look “busy” but still be unprofitable.
🌿 The marketing strategies that actually move the needle (and the ones that waste your time).
🪞How to audit your client sources, track your ROI, and double down on what’s working.
👭 Why support, systems, and boundaries are essential if you want to grow sustainably.

Whether you’re dreaming of leaving your 9–5 or ready to take your floral business from 100k to 200k, this episode gives you the roadmap (and the mindset) to make it happen.

🎧 Listen now and start mapping out your wheel of success.