Mastering Inbound Lead Generation

Kasra Dash and James Dooley break down inbound lead generation by explaining why intent-driven enquiries convert far better than cold outreach. Kasra outlines how Facebook ads, PPC campaigns and SEO capture users already searching for a solution because behaviour signals guide platforms to show relevant offers. James explains that inbound leads deliver higher ROI because motivation originates from the customer, not the business. Their discussion highlights how reviews, branded emails, professional templates and Google Business Profiles influence acceptance into Fat Rank’s performance model, because credibility increases trust and conversion rates. They show why outsourcing inbound lead generation to specialists improves results — experts optimise SEO, PPC and Facebook ads at scale, producing faster growth and more predictable revenue.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley:
Inbound lead generation — so I'm joined with Kasra, and today’s video is about what inbound lead generation actually is.
Inbound lead generation is when somebody has gone out of their way and they are already in-market to purchase your product. It's the complete opposite of cold calling people asking if they want pet insurance or car insurance. A lot of the time when you do that, people get agitated and tell you to piss off.
But with inbound, they're genuinely in-market. They've already searched, researched, and decided they’re ready to purchase double-glazing windows, a new conservatory or even researched cabinet designs and are now ready to get their kitchen done.

Kasra Dash:
Yeah, I mean, I think inbound marketing is the best form of lead generation. It's also known as pull marketing — you're pulling people into your brand or service. They’ve gone out of their way to search, find your brand, inquire, and look to get a quote.
Compared to outbound strategies, inbound is by far the best type of lead generation model.
So explain a bit about how Fat Rank does inbound lead generation.

James Dooley:
Yeah, so they do inbound lead generation in several ways. For example, Facebook ads — although people think it’s interruptive marketing, Meta’s targeting has become a lot smarter.
If someone has searched on Google for double-glazing windows, the next time they open Facebook or Instagram, they'll see ads for double glazing.
Then you’ve got PPC — Google Ads or Bing Ads. When someone searches, you're shown in the top positions, and you pay per click.
You've also got SEO — ranking in the local map pack with reviews and citations, and ranking organically with strong content.
One thing I’d say that massively impacts your inbound conversion rate is your online reputation.
Touch on that.

Kasra Dash:
For sure. When someone is looking to inquire, they’ll 100% check your reputation online — reviews, testimonials, case studies.
You’ve got to be omnipresent. Get your video testimonials, written reviews and case studies across as many places as possible. YouTube works well for that.
And like you mentioned, the Google Business Profile — you need those five-star reviews. When a customer has a good experience, prompt them to leave a review.
But over at Fat Rank, when it comes to inbound lead generation, expand on what the pay-on-performance model involves.

James Dooley:
So on the pay-for-performance lead generation model, you must have a good online reputation. We reject a lot of companies because they don’t even have branded emails or professional presentation.
If you've got a branded email, a good quote template, a strong online reputation and plenty of five-star reviews, your chances of qualifying increase massively.
And beyond that, we also offer the cost-per-lead model.

Kasra Dash:
Yeah — PPL (pay per lead).
If you go to FatRank.com, fill in the form and see whether you qualify for the pay-on-performance model.
Both models — pay on performance and pay per lead — are inbound lead generation. They come mainly through PPC and SEO.
So fill in the form on FatRank.com, see if you qualify for the performance-based inbound lead generation.
If not, don’t worry — you can still use the pay-per-lead inbound model.