Demand Geniuses: Revenue-Driven B2B Marketing

This week, Tom sits down with Andy Crestodina, co-founder of Orbit Media Studios, who has been at the forefront of digital marketing innovation for over two decades. From scrappy agency beginnings to scaling with purpose, Andy shares how finding the right business partner (and the right mindset) transformed his impact.

Tune in to this episode as we explore:
(05:21) How the Internet revolutionised buyer behaviour
(08:22) Segment traffic before reporting
(11:24) Optimising content marketing strategies
(15:03) AI’s shift in content marketing
(17:39) AI’s impact on sales dynamics
(19:53) Sale-marketing content alignment
(25:23) Master Google Analytics in clicks
(29:02) Iterative marketing for better results
(31:17) Creativity over data in marketing
(35:45) Lean team, high-impact outcomes
(37:30) SaaS vs. broader marketing insights
(44:12) Switching to Attio CRM
(48:21) Mastering focus for success

Links mentioned in this episode:
Andy Crestodina on LinkedIn
Orbit Media Studios
Deep Work – Book
Audacious – Book

What is Demand Geniuses: Revenue-Driven B2B Marketing?

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.