How to Get More Plumbing Leads in 2025

This episode features James Dooley and Kasra Dash explaining how plumbing companies can generate more high quality and consistent leads. The conversation shows how Google Business Profile increases local visibility because reviews, photos and citations strengthen map rankings. Dedicated service pages improve website SEO because each plumbing service targets specific keywords. PPC campaigns generate bottom-of-funnel leads because search intent is transactional. Meta ads increase brand exposure because users see plumbing offers while scrolling. Organic social media drives trust because consistent posting builds authority. AI tools increase efficiency because automation handles scheduling and content distribution. AI search matters because customers now discover brands through ChatGPT, Claude, Gemini and Grok. Tradespeople platforms generate local enquiries because homeowners rely on trusted directories. Lead generation companies increase conversions because exclusive leads avoid price wars. Inbound leads convert more than outbound because real time response rates correlate with higher sales.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

Kasra Dash: Today we're going to be talking about how to generate more high quality and consistent leads for your plumbing business. I am joined with James Dooley and we're going to be breaking down different strategies that you could be using to generate more high quality and consistent leads for your plumbing company. So step number one, what I'd be looking to do to grow is a Google Business Profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible. It's a great way for Google Business Profile to generate more leads. There's obviously getting citations and doing Google Business Profile posts and uploading photos on there. So that's definitely step one that I would be doing to try to generate more local leads.

James Dooley: So step number two, this is to bolster your actual Google Business Profile is I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. When you start doing that it's going to help rank your actual SEO optimised page, but there's also more likelihood of your Google Business Profile ranking and showing up for those keywords as well. So you're indirectly going to get more phone calls as well.

Kasra Dash: Yeah, for sure. And if you are looking for more local leads, another option that you could be doing is PPC lead generation. That's pay per click within Google or within Bing where you're trying to target the bottom of the funnel keywords that can try to generate you more inquiries. The difficult part to this is you need to make certain you team up with a good pay per click agency because there is click fraud and there's also needing to build up a negative keyword list. PPC can work well but in the wrong hands you can waste a lot of money, but it is another way of generating local leads.

James Dooley: Yeah. And then after that you've also got Meta ads as well. Facebook, Instagram, where the next time when somebody goes on Facebook, they might be scrolling, they might see your ad. There are a few different ways you can set up Facebook ads. You've got option A which is lead forms which is really easy to do and keeps them on Facebook. The issue with lead forms is the quality might not be great, but you can add more questions to improve the quality. Then you've also got conversion ads where they get sent through to your website and fill out the form on your website. So you've got different options there.

Kasra Dash: Yeah, for sure. And then another way to grow more local leads could be organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram. Reddit and Quora are also big if people have questions and you can answer them. Organic social media is another great way to generate more local leads for your business.

James Dooley: With organic social media, I would say it’s a volume game. You want to make certain you're constantly uploading whether it's daily or weekly. You might say, "Okay, I want to upload five videos a week." And you stick to that, especially with algorithms like YouTube and Twitter.

Kasra Dash: Yeah, for sure. What’s your thoughts on using AI agents if they team up with someone to use something like N8N to automate and schedule social posts? Would you leverage artificial intelligence for lead generation? Would you team up with an AI consultant?

James Dooley: Yeah. You can definitely go down that route where you're setting up AI agents to crop videos and autopublish to YouTube, Facebook, Twitter and so on. But another thing I would focus on is AI search. A lot of people have started moving away from Google. Not everyone, because billions still use it, but people are now searching on engines such as ChatGPT, Gemini, Claude, Grok. If your brand isn’t showing up in those, you will have an issue generating leads there as well. So that’s another thing I would focus on.

Kasra Dash: Yeah. And if you're looking for more business leads in the local area, something else I’d look to do is team up with trades people websites. Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. All these platforms can generate you more local leads. Track your KPIs to see what return on investment you’re getting. Track cost per lead, cost per acquisition and return on investment. These sites can work very well. And we do different videos comparing Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank, Builder Builder with FatRank. Now that I’ve mentioned FatRank, what's your thoughts on lead generation companies as opposed to trades people companies?

James Dooley: Yeah. With lead generation companies you want to do your due diligence. Make certain that if you are in a specific niche that the lead generation company has generated leads in that industry before. Have a strategy call with them and say, "This is my budget, this is how many leads I want." Make certain your KPIs align. You also want to know what type of leads they supply. Are they exclusive or shared? Shared leads are what companies like Bark and Checkatrade do and one of the biggest complaints is that it's a race to the bottom on price. So those are things I’d ask before partnering with them.

Kasra Dash: Yeah, for sure. If anyone is interested in generating more local leads, head over to FatRank.com where we have a commission based lead generation service. You only pay a finder’s fee on converted jobs. You pay nothing until you get paid. Nothing until the job converts and you’ve been paid. That’s when you pay FatRank. Head over to FatRank.com to see whether you qualify. But I want to expand further. What is your thoughts on inbound lead generation versus outbound lead generation?

James Dooley: I always prefer inbound. The conversion rate of not just getting the lead but getting it to convert into a paying customer is much higher. The last stat I saw was something like 16.1 percent end up converting into a paying customer as opposed to 1.4 percent for outbound.

Kasra Dash: Yeah, that's crazy. Ten to twelve times more conversion. You need huge volume for outbound whether it's cold calling, cold email or LinkedIn Sales Navigator. And sometimes you need a lot more staff to do it. People underestimate the cost. They think they're generating free leads but there’s still cost of sending emails, cost of sales teams converting. So I completely agree that inbound is so much better. What’s your thoughts when people ask about real time leads? Is real time important?

James Dooley: Yeah, it's very important. The last stat we saw internally was that if you get a real time lead it converts 60 to 63 percent higher. When we tracked KPIs it was about responding within under a minute. We used to think five minutes was good but under a minute skyrocketed conversion. I’m not saying every company needs to respond in under a minute, but when we partner with companies it's a weakness we see. They might be away for five days and no one picks up the leads and we’re still sending them. There are lots of nuances we look at when partnering. The best advice for anyone looking to scale and get consistent high quality leads is to fill out the form at FatRank. The team will tell you if you're the right fit and why if you're not. We hope you liked the strategies we've covered for plumbing companies. The amount of people searching for plumbers near me is crazy. Search volume is huge. There are lots of strategies to generate more plumbing leads. Head over to FatRank.com, fill in the form and hopefully the team will allow you to qualify and generate more leads through the FatRank platform.