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How do you maximize your door to door (d2d) roofing sales efforts? Have a plan. Know what to do every day and every week. Learn how in this video.
Program questions? Call/text: 303-222-7133
“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.
Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.
Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
You want a daily knocking plan
to absolutely crush sales?
Make the most amount of money
in the shortest period of time
while reducing the drive time.
Since you don't get paid for those hours
and hours and hours of windshield time.
Will you suggest to this video and
here it is, the daily knocking plan
and roofing sales to help you and your
team smash your income goal and give
every customer an amazing experience.
Welcome or welcome back.
My name's Adam Besman, the roof
strategist, and I am so excited to share
this video with you because I know exactly
what it's like to be in your shoes.
I have been there where I knock
a neighborhood and I get rejected
and I'm like, grass is greener.
I'm gonna go knocking this neighborhood.
And then I'm knocking doors
and I'm like, you know what?
At the end of the day, it
was the exact same results.
It didn't work.
So then I drive around and I'm
burning fuel, I'm burning time.
I'm gonna check this neighborhood out,
and I don't get it, or worse yet, I
get one job there and one job there.
And you and I both know that every
single sale is gonna take between
two and five visits to the home,
whether you're retail or storm.
And depending on.
Roles and responsibilities in sales.
Generally speaking,
depending on the market.
I'm here in between 45 minutes in an
hour and a half drive between customers.
I know my friends down in Atlanta
who are battling traffic, or in
Pasadena where I recently was
out speaking for Owen's Corning.
Those guys in gals are spending so
much time in the truck, so if you end
up in a job here, in a job there, it
could end up taking you just to process
one customer at a two hour round trip.
You're looking at 10 hours of
windshield time for one sale.
That doesn't count any of the back office,
the sales presentations or anything else.
So let's lay some fundamentals
right now, and then I'm gonna
give you that daily knocking plan
to help you maximize your sales.
Sound good?
By the way, if you want more and you
like what I shared, you definitely
wanna check out the Roofing Sales
Success Formula for you or your team.
There's a link in the description that
lays this entire plan out, and we'll get
your entire team trained up or you in the
lightning fast, nine and a half hours.
We'll get you all the marketing material
that'll be mentioning here in this video
to self-generate your own leads so you
don't have to rely on marketing agencies
or forking over tons of money and not
getting those results that you've paid
for and been promised, been there.
And then number three, getting
you or your team becoming a
confident closer in the home.
That and a whole bunch more.
So, uh, number one, foundation.
There's cold door knocking, which
is what most people do, right door
knocking is door to door, direct
sales, soliciting sales from people
showing up, knock, knock, knock.
And then they look down at your shirt
and they say, who is this person?
The roof strategist?
I don't know who they are, are they
even someone that I should trust?
I've never heard of them before.
This is what we call cold door knocking,
and you're setting yourselves up
for failure because you're having
to climb a mountain straight out.
There's no trust and no familiarity
using a multi-touch marketing
approach, which I've done a video on.
You can click right up
here to watch that video.
On multi-touch marketing will help
layer in key touchpoint, such as direct
mail letters, door hanger letters,
and your door knocking along with
emails, leveraging insurance agent
relationships in a whole bunch more.
However, uh, when we do this, when we
work this multi-touch approach, people now
have seen this logo in the neighborhood.
They've seen your yard sign, they've
seen you in your truck driving around.
They've seen letters at the door,
they've gotten letters in the mail,
and you're there over and over again.
And when you do that,
you go from this cold.
Who the hell is this guy?
Two.
Ah, you look familiar.
And just recently, actually just last
Friday, I was out trending a company
locally here in Denver, and they had
told me time and time again that they've
gone from this cold door knocking to one
gentleman saying, Hey, I showed up in this
neighborhood and people already knew me.
The approach at the door was easy,
and when we use this approach,
door to door sales goes from being
daunting and overwhelming to actually
quite simple, quite fun, but most
importantly, far more effective, which.
You make a lot more sales.
So how do we do it and how do
we shake out our daily knocking?
Here we go.
We now know that an average sale is
gonna take two to five visits of the home
and your number one limiting factor in
roofing sales is not your ability to sell.
I've watched some people who are not
super strong in sales be very structured
and they end up doing really well in
sales because they have the right plan.
Their number one limiting
factor is not selling.
, it's time.
If you don't have the time to
process the job, or if you're running
around or spread out way too far,
you're just not going to crush it.
You're not gonna earn that multi
six-figure income that we're all
chasing here in roofing sales.
So what you wanna do is this.
You wanna work?
About three neighborhoods and
ideally no more and ideally less.
So three is a good number and I'll
share with you why in just a minute.
Three neighborhoods allows you to
cycle one neighborhood today, the
next neighborhood the next day, and
the next neighborhood the next day.
And then we're back to the first one,
back to the second, back to this one.
That gives a three to four day day gap
between each neighborhood, depending on.
, whether or not you're working the
weekends, if you're working Saturdays,
which I would highly recommend.
Generally folks aren't working
on Sundays, and I do recommend
taking at least a day off.
You need it.
Recharge your brain, recharge your
passion, recharge your enthusiasm, rest.
Spend some time with family.
So why three or four days?
Here's why.
When we're working the
multi-touch approach, day one,
we're in that neighborhood.
I don't care if you have success or
not, we're gonna knock on those doors.
If no one's home, we're gonna
leave those door hanger.
On the door, again, included in our
program, link in the description.
And then when we're back in the office
that night, during non-selling time
hours, when it's late or early in the
morning when we can't be out knocking
doors, we can be in the home sending
our direct mail letters, and in fact,
I might even have a sample letters
like this sitting on my desk sending
those letters in the mail to customers.
Again, the whole training on how to
use these AM 280 letters for both store
and retailer included in our program.
When you send these out to that homeowner,
now they've seen the letter in the door,
they've gotten a letter in the mail, and
you're gonna show back up cuz these will
take, depending on the post office near
you locally, two to three days to deliver
from putting in the mail to sliding.
Inbox.
I'm talking the old school inbox.
They gotta walk down and use a
key to get in their mail, right?
Or maybe it's just in
the front of their house.
So, Two to three days to deliver, which
when we work three neighborhoods at a
time, we'll give that homeowner time
to receive that letter, open it up and
make the door knocking really easy.
You know, I'll never forget
this gentleman named William
called me up one day, excuse me.
He sent me a text first and
he says, Hey dude, thanks.
He made me five grand today.
And I said, William, really cool.
But like at this point,
I didn't know who he was.
I'm like, Who is this and
what are you talking about?
So William tells me, he goes,
dude, I started using your letters.
I wasn't a believer.
I thought it was garbage.
I didn't think it'd work.
It turns out I ended up getting a call
off one of these letters and the homeowner
said, I really like how you do business.
Thank you for the fine touch
and for not knocking on my door.
Which was funny because
he was already there.
But at any rate, he got the call.
Shows up, signs the deal cuz the
leads that come off these letters
are really hot, they're longer form
letters, super personal and work very
different than your standard postcard.
Then once he's there, he knocks
the neighbor's door using, he was
using the sales system by the way.
He knocks the neighbor's door,
uses the pitch, say, Hey, you know,
the reason I'm stopping by came
by the other day you weren't home.
Actually also sent you
a letter in the mail.
So while I'm here, I just talked
to your neighbor, Michael, and
he just chose us to do his roof.
But I, I wanna stop by and ask,
you know, what questions did he
have for me about that letter I.
The homeowner literally said,
I'm so glad you stopped by.
I have the letter.
Walked in her kitchen, picked
it up, said, you know what?
I've been meaning to call you.
Hop up there, take a look.
Boom deal Signed.
He made about five grand, 2,500 bucks
commission on each of those projects.
Five grand in a day and made
door knocking really easy.
Can you imagine knocking on someone's
door and saying, I'm glad you stopped by.
I've been meaning to call.
Just wild.
Now we know that the approach, right?
Three neighborhoods
cycling every four days.
I don't care if you get rejected,
you have to give it some time.
Now, there's a gentleman on my team,
uh, way back when his name was Lonnie.
Lonnie and I were kickstarting a season.
There was nothing really going
on, but we found this little
pocket of a neighborhood, super
tiny overlaying on a storm.
That may have had damage from
the past, and we just had a
few months to knock it out.
But the damage was minimal.
It was so hard to get traction.
People didn't believe us and
know what we were talking about.
My roof's fine, you know, sound familiar.
And then finally we got a deal.
We signed a contingency,
and you know what happened?
It got denied.
But Lonnie, one of the most relentless
people I know, went back again.
He goes, we can do this.
Sign the next one up.
Finally, the first approval, him
and I knocked that neighborhood,
did 40 deals in six weeks.
The lion share was his cause.
I was moved into a different role and
I was only knocking a little bit and I
have to give credit where credit's due.
Lonnie crushed it in that neighborhood.
40 deals in six weeks.
I had a handful of those since I was
had other responsibilities at this time.
The point is what happened with
Lonnie is he was getting rejected
over and over again, but as he came
back to that same neighborhood,
homeowners that originally said no,
said, I've seen you around a bunch.
That familiarity, which builds trust,
saw roofs going up, siding jobs going up.
All of a sudden, homeowners
began to trust the.
Lonnie, Hey, this is gonna happen.
3, 4, 5 nos started turning to yeses.
Then what happened is Lonnie was in the
same neighborhood over and over and over
and over every single day, which made his
job easier, a lot less windshield time.
We don't get paid for windshield
time cuz we're not truckers.
We're roofing salespeople.
So same neighborhood over and over
made that familiarity just rise up
and made his job so much easier.
All right, so let's just summarize
where we are and then I'm gonna
add just a couple more pieces
before we wrap this video up.
Number one, th three neighborhoods, and
you wanna work 'em three to four days
apart, layering in your multiple touches.
Door hanger letters, direct mail
letters, okay, we can now use that
warm approach of the door referencing
the fact that we've stopped by left
letters, sent the letter in the mail.
Hey, what question do you have for
me about the letter I sent you?
Which means you're there
for the letter, not.
Which means you're being different
than everyone else who's sitting there.
Hey, we're offering free inspections
on the na, you know, the same garbage
pitch I hear over and over again.
All right, next thing.
Warm door knocking, cold door knocking.
We covered it.
We're using that multi approach.
We know how many neighborhoods to hit.
We know three to four days a piece.
Good.
Let's move on.
Key touches that people miss, by the
way, is showing up before install day.
When the job gets scheduled, we
can show up with a very similar
approach as we do on install day.
The courtesy visit, Hey, the reason
I'm stopping by, we're doing Peggy.
, if any debris comes your
way, blah, blah, blah.
The walk away.
Hey, while I'm here, you know, when
was the last time you had your roof
inspected, routine maintenance conducted?
Hey, where are you at in the process?
Hey, your roof just looks
about the exact same age.
In fact, might even be the exact
same shingle as as Peggy's.
Where are you at in the process?
And when we work this approach, if
they're not home now, we've hung that
install Notice when we show up on
install day, they've seen you in the
neighborhood, you've knocked their door,
you left a letter, you sent a letter
in the mail on install day, there's a
notice that you're doing the neighbor.
How do you think that makes
you look like a frigging hero?
Because you are one in the neighborhood.
So the key takeaway here for your
your weekly knock plan, three
neighborhoods, three to four day cycle.
Leverage the multi-touch approach.
Use the door hanger letters, combine
with the direct mail letters, and
maximize every single touchpoint
of the natural customer experience.
So you can provide an amazing
experience, not only to the customer,
but to the entire neighborhood.
Boost your familiarity.
Make door knocking wildly easy and
effective so you and your team can
smash your income goal and give
every customer an amazing experience.
And by the way, the entire sales plan
from, from literally the daily, your.
Income goal broken into a daily plan.
All the marketing material, the
step-by-step training, leaving with
the strategy, learning how to close
these deals is all included in the
roofing Sales Success formula currently
being used by many, many, many, many
thousands of people all across the us.
In fact, we're in every single state in
the us, even Australia and Canada, and.
It's available to you with a 30 day
money back guarantee for you and your
team and just a one time only investment
that you're gonna earn back in a roof.
All right?
So if you're interested, there's a
link in the description or you can text
the word demo to 3 0 3 2 2 2 71 33.
That's demo to 3 0 3 2 2 2 71 33.
Now, just cuz our time here
is about to wrap up doesn't
mean your and my time has to.
So before we move on to the
next video that you can jump.
I want to hear from you what is
your favorite weekly knocking plan?
My way isn't the only way.
It's worked for me in many thousands,
but I'd love to hear from you.
Drop a comment below and share
what's the most effective way you've
found to maximize your time and
break into a weekly consistent plan
that helps you maximize your sales.
Hey, again, thanks for joining me and
spending your time with me here today.
I hope you leave with an actionable plan
to implement so you can make more sales,
serve even more customers, and provide
those amazing opportunities to your
loved ones, which is what roofing sales.
Is all about.
If you wanna continue your journey with me
and you like this video, hop right in here
to our brand new free training center.
You'll get access to all my videos
organized by category, uh, of 10 closing
techniques for every situation, hour long
training in there, and a whole bunch more.
Recommend a reading list.
You name it.
If you want to hang with me here
on YouTube, YouTube thinks you're
really gonna love this video.
Have a good one, and I
will see you on the next.