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Join online business veterans Matt Medeiros and Brian Casel as they pull back the curtain on content marketing to build successful media brands. In this unfiltered limited series podcast, Matt and Brian share hard-won insights into leveraging content creation for creative fulfillment and profit.
Whether you want to turn your indie blog into a real business or supplement a SaaS startup with an engaged community, you’ll come away with specific tactical advice on improving your content marketing game. From podcasting and YouTube best practices to balancing quality vs scale, they tackle the real-world tradeoffs around delivering great content week after week.
With over 20 years combined experience building audiences and revenue through savvy content marketing, Matt and Brian speak with hard-earned authority on the hows and whys of content production today. Their candid conversations, genuine chemistry, and actionable tips make Breaking Content the favorite podcast hour each month for any enterprising creator looking to build a thriving media company.
Matt: Hey, Brian, welcome
back to breaking content.
Brian: Hey, Matt.
Yeah, we're back.
Matt: God has a few weeks went by.
Brian: It's been a while.
It's
Matt: been a while.
It's been 30 seconds.
Yeah, it's been 30 seconds.
We're not going to lie to that.
We're not going to lie to the audience.
We're doing this in one hour
takes every month and then
breaking it out into two episodes.
That's how we're doing breaking content.
Hopefully sharing this stuff,
being useful for you, the creator.
We're the founder getting
into content marketing.
We left it off sort of talking about
why we're doing this stuff, why we're
both kind of building media brands.
I might be a couple steps ahead of you
in the air quote media brand world.
You're just kicking things off.
I've actually titled this
episode, The Process.
tAlking about like what you're, how
you're putting this all together.
We talked about your office being
in shambles and you're, you know,
going about building up everything.
That's what I wanted to get into today,
but happy to take it in a different
direction if, if you, if you're
Brian: thinking something else.
The process is perfect.
I actually want to ask you about
You know, I've been following your
stuff for a while, but I'm not
really in the WordPress space.
So I haven't been tuned into all of
your channels lately with WP Minute.
But I am kind of curious to know,
maybe briefly off the top of
here, like, give me like a rundown
of like, what's your product?
What do you actually
publish on a weekly basis?
You've got like a, what is it like
a podcast episode and a newsletter?
And like, what is, what does
the lineup look like for you?
Matt: Yeah, so let's jam it all into
the career because my career at Gravity
Forms is also content creation And
then there's the side hustle, which is
the WP minute and now we have the side
side hustle, which is breaking content
Brian: Well, but I'm curious about
because in the previous episode you were
talking about WP minute as It's a business
asset and it, it evolved or it launched
after Matt report and a big driver for
you was make it a build a media brand
that doesn't have the word Matt in it.
So if, if we're thinking about that
as a standalone business asset that
who knows, like maybe someday in the
future you might sell that asset.
What would go with it?
Like what, what, what's in that package?
Matt: Yeah, so WP Minute publishes,
at minimum two blog posts a month from
a contributing editor Eric Karkovac.
I pay him to write generally
about WordPress professionals.
Some newsworthy topics, like a big change
in WordPress happens, he's writing about.
That and how it relates to WordPress
professionals, his cost to me as a
business was a lot higher in the beginning
of the year because I was selling a
bunch of advert, a bunch of sponsorships.
I was like, Oh man, I can, I can
really bring him on more full,
like almost literally full time.
And then everyone started tightening
up their belts and actually scaling
back on what they were offering
up for sponsorship dollars.
So I've kind of had to claw back his time.
So at minimum he's writing and he's, yeah.
Really part of the business like
he's all in with like helping me
grow it and do all this stuff So
he writes two columns every month.
I publish a Weekly what I'm calling now
the best five minutes of WordPress every
week so that goes out either Thursday or
Friday depending on like what's happening
in the WordPress world and that is
Published as a blog post goes out as a
newsletter and is also a recorded audio
Brian: Podcasts like solo like you're
running down like the the headlines
for the week and WordPress It's
Matt: monologue and and what happened
was like I went all in with WordPress
news and WordPress Journalism
won't get into like too deep of
like why I think that's important.
But WordPress is a massive segment
of the web, and it's also the most
democratized piece of software
that impacts millions of people.
Yeah,
Brian: I like that as a, as a,
like, journalist, like a journalist.
So,
Matt: like, I think it's important
how, and there's been, I thought it
Brian: was interesting how you, how you,
you're I think he said his name was Eric.
He's not writing articles.
He's not writing blog posts.
You, you called it, he's writing a column.
Yes.
I,
Matt: I like it.
Yeah.
So we're like, we, we looked
at it you know, we looked at it
pretty objectively like that.
And I, I initially started the WP
minute as an exercise in community
journalism, where that membership,
those people who, who joined the
membership for 79 a year, one, it was
a vote of, I liked your stuff and.
Here's a here's a here's my way of like
supporting you But also it got them into
a slack channel and if you like you were
really into the WordPress news That's
where we were curating a lot of what was
going into our our weekly article So if
you and we were giving people credit,
so if you were in there Brian, you'd be
like hey I think that this is important.
This is important and that made it into
our air quotes news cycle You know,
you'd be credited in the newsletter.
Brian: You know, that's
what I love that pattern.
I was just last week.
I was speaking to Drew Riley.
He's the founder of Trends.
Vc on my other podcast on open threads.
And he does a very similar thing.
His newsletter is talking about
every newsletter is like a big trend
in the wider internet industry.
Right.
But they have a pro membership and, and
he was talking about how, like, most
of the content and the links and, and
leads and stuff that, that get promoted
in the newsletter come from finds that.
The members are sharing in
their discord or slack, whatever
they're using, you know?
Yeah.
So that like that, so in terms of
like models for a media company,
you've got like your public facing
blog posts, podcast, YouTube channel.
And then there's like this, usually
like a paid private membership.
That can be a revenue source, but
it could also be a source of, of
content to keep that treadmill
Matt: going.
Yeah.
Yeah.
Yeah.
And that, that's the balance of
like keeping this all together.
Like you have this membership model,
you have the sponsorship model
revenue on the YouTube channel.
But anyway, back to your initial question
of like what's going out every week.
So you've got for me personally,
it's one five minute episode.
It's one one.
I'll call a one hour episode.
It's never really an hour.
It's about 30 to 40 minutes,
but that's the WP minute plus
that's two different podcasts.
This is where I could have
changed things up, but you can
have an argument for both sides.
So I feel like core product of the
WP minute is the five minute podcast
because It's five minutes, right?
And I think for the average WordPress
user, I'm thinking like mom and pop shop.
That's like where I want to go
with that audience because it's
millions of people, millions.
yOu have people who, you know, and what
I want to talk about there is let's
say your mom and pop shop, you run
WooCommerce to sell your muffins down the
street and you have a bakery and you're
selling muffins online with WooCommerce.
Let's just say that's the case.
I want somebody who's that average
user to tune in to two minutes of
something that's super important that's
changing about, let's say, WooCommerce.
Let's say all of a sudden they change
taxes, the way they manage taxes, or
shipping, or this big security breach.
This is why I think it's important
that the average user Tunes into
something that's uber important
like that in two to five minutes.
Brian: Maybe I'm, I'm just less
in tune with WordPress in general.
I know it's so massive and it powers
so much of the web, but I feel like I
would be surprised to, to hear that a
small business owner who is not in the
web industry and they're just using
WordPress for their website, they probably
hired somebody to implement WordPress.
For their website, I don't know how
tuned in they would be to WordPress news.
I would think that your audience,
correct me if I'm wrong, it seems to
me like they would be the WordPress
freelancer, the WordPress agency
owner, maybe the plug in developer.
Matt: I have to look at it.
In a few different ways, the audience,
so the Matt report, one of the issues is
and transitioning into my heavy coverage
of WordPress news for the last three
years was it's a very limited audience.
And by limited, I think the
ceiling is 10, 000 English speaking
people across the entire globe of
Brian: like professionals who were
Matt: working on professionals.
who are working in WordPress,
whom also care about the
news and business of, right?
How do I get to that number?
Well, I've been doing it for 12
years and I know what my stats are.
And I think I have a pretty good
sense of the English speaking folks
who tune into this kind of content.
And then I look at other big
membership sites like post status.
I won't reveal their numbers here.
It's public.
Like you could look for it,
but I know what they have.
And then if you log into
WordPress, WordPress.
org, their Slack channel, which is public,
is only 44, 000 people across the entire
world who are in the Slack channel.
Of those 44, 000, when we have
big WordPress events like WordCamp
US, WordCamp Europe, WordCamp
Asia, those all average between
1, 500 to 2, 000 attendees.
Each so that professional network,
I think Matt report and the WP
minute plus conversations hit
a hit a ceiling at 10, 000.
Now, if you look at my YouTube
channel, which is for tutorials,
WordPress tutorials and stuff
like that, 15, 000 subscribers.
That audience is way bigger because
they're just like show me how to
use this wordpress thing I don't
care what Matt Mullenweg is doing.
I don't care that awesome motive
purchased my favorite plug in for
you know 700, 000 I just want to know
how to do this thing in WordPress.
That is a massive audience Yeah, but
still capped, you know, at a, at a certain
degree of like who's using WordPress.
Yeah.
Brian: But if you look at awesome
motive, like in WP beginner,
that's, that's their audience.
They're, they have blog posts
on like how to use this and
Matt: that plugin, you know?
Right.
Right.
So there's.
And that's why I shifted away from
sort of WordPress News because it
was very hard to sell sponsorships,
you know, into, into that space.
Mind you, I feel like my ratio is, again,
is, is really good because for the size
audience that I have, for the, Revenue
income that I, the revenue that I make
from this, from this software or from
this sponsorship is a testament of good
content, hyper focused audience and trust.
Brian: Yeah.
But I also think that like, even
though, yeah, there might be a
ceiling on the total number of, of
professionals in the WordPress space
in the world, but I would think.
Again, I don't know, you can correct
me if I'm wrong, but I, I think that
there's, that's, that, that can be a
very, very valuable audience to sponsors.
Yeah, right.
Like software companies sponsoring
your your program, right?
Because that's another that's another
thing that I've been as I'm planning.
My stuff is like this idea of like
valuable audiences and there has to be
overlap with what I'm passionate about
and what I could actually spend lots of
hours every week producing content around.
But I think I think you and I
are both we happen to be lucky.
That we're in, you're in WordPress,
but but we're both in like the software
internet web industry at large.
And that is is also like a relatively
high value audience like you don't in
other words, you don't need to have
high audience numbers in order to
charge relatively high dollar amounts.
For her impression,
Matt: right?
Yeah.
I mean, if I was doing pop
culture, forget about it.
Yeah.
Right.
You know, right.
15, 000 YouTube subscribers,
like they wouldn't do anything
Brian: for you.
Yeah, exactly.
Yeah.
But you could, you know, now
I'm blanking on her name.
She's the founder of, they got acquired.
Oh, I
Matt: know.
Yeah.
I don't know her name, but I
Brian: oh man, I, I met her last year too.
iT'll come to me.
We'll, we'll link it up.
You know, like, as of last year now, now
their audience is much larger, probably,
but like just a couple of like thousand
of, of like newsletter subscribers and,
and they're selling like thousands of
dollars of sponsors because they got
acquired that's attracting like investors
that's attracting like, you know,
startup funds and, and entrepreneurs,
like that's an entrepreneurial and an
investor audience who, you know, people
would pay a lot of money to, even if it's
like not that much, um, num, you know,
Matt: numbers.
Yeah, so yeah, four or eight, eight
podcast episodes a month for one hour
long for five minutes and then for YouTube
videos, I, I just started pushing back
into, into YouTube because it's a lot
of work as you, as you already know, and
as you're probably going to experience
getting, you know, back into this.
That's also
Brian: what I want to ask
you about is the process.
Like, all right.
So, yeah, okay.
Eric is doing the written content,
but you, is it you solely you
doing the recording and editing and
publishing and edit and everything?
Matt: Yeah, yep, so I write the monologue
which is, you know, it, for the five
minute podcast I'm in probably like
two to three hours worth of complete
work, um, the interviews are a lot less
stressful because it's just interview
and then I actually use Claude AI to
Summarize the, the episodes for me
and use that as like the show notes
summary from when I publish those.
So there's a less, a lot less
cognitive load for me there.
How much
Brian: work are you doing on the editing?
Matt: vEry minimal.
Pretty good at it now where I'll
load up a Descript, bring those
episodes in and I just have a pretty
in fact, I just recorded a whole
new intro outro set yesterday.
So I have those.
Pre recorded intro outro sets,
which is my sponsorships and
my call to actions, in and out.
And then, when I load everything into
Descript, I do filler word removal.
Brian: So you do the
automated filler word?
Matt: Just on ums and ahs.
Yep.
But I still listen through the episode.
Okay.
So I'll still listen through at like
one and a half time speed generally,
because sometimes I'll put those back in.
Yep.
Make it more natural.
Because sometimes, yeah, because
sometimes it's like too, too rough.
And then put in the intro outros and,
you know, sometimes I'll see myself.
And you know this as a podcast, so
it's like sometimes I spend more time
editing myself out than I do my guests.
So I'll see like this big sort of
build up to a question, because
it's a big thought process happening
when I'm talking to a person.
And I'll cut that all out.
And I'll be like, alright,
let's get right to the question.
Brian: With Bootstrapped Web,
we've moved to having no editor.
And and I just, I currently
use a tool called Alitu.
Um, . I, I don't know.
He's gotta change the name.
The , the name doesn't make . But
I've, I've been, I just looked, was
looking at the script again yesterday.
I feel like I come in here
like once a year and like every
year it, it gets a lot better.
Matt: it Is a lot better now.
Like the, the filler word I remember last
Brian: year, super harsh.
Yeah.
Last year when I was doing it.
It's way smoother.
Too harsh.
I couldn't use it.
And now I just tried it yesterday,
I was like, oh, that, this could
be an automated way to do it, but
like with, with Bootstrap web, like.
I don't listen to it.
I just do the cleanup, like do the audio
compression stuff and then just publish.
And it's like we record and then
it's live like within a half an
hour, you know, but like, yeah, but
for open threads, which I'm bringing
back and then my YouTube channel.
Like, that's where I'm going to be
much more careful, like, that's where
I'm taking it much more seriously.
So literally this week, I'm
starting to work out, like, which
tools are we going to be using?
What's the process for our editing
and and how can, how can I balance?
Between high quality output
and like human editorial, like
deciding like this is important.
Let's highlight that versus
like not spending a ton of
hours on on the post production.
You
Matt: know, the YouTube stuff
is going to be interesting.
I'm I'm really looking forward
to future episodes talking
to you about about YouTube.
Not that you haven't done YouTube before.
But when I started the The channel,
this goes back many years ago.
I don't know, seven or eight years ago.
It was called plugin Tut at the time.
And I switched it to WP minute
when I launched WP minute,
but I got super burned out.
Like burned out to the point where I
didn't I didn't even log into the account
and then one day I got the Adsense check
for a hundred bucks and I was like, oh,
let me log back in and see what happened
and it grew by like 2, 000 subscribers
Just because of search and SEO and these
were topics that people were looking
for but I got super burned out from
just cranking out videos editing the
videos Uploading them and then seeing
no Views like it really, like really
drained me and even today, today in
2023, you know, I'm a competitive person.
I'm always pushing for the
highest level of quality.
I'm always dissatisfied
in what I put out, right?
Like I'm always like, Oh, I
could have done better here.
I could have done better there.
And YouTube is tough because it tells
you that when you're not performing,
right, there's a, in the YouTube app,
it'll tell you like where you're ranking
and you'll put a shit load of effort
into a video and it'll just do nothing.
And you'll be like, what the fuck?
And then you'll spend like two
minutes doing one video and it'll
be one, you know, one out of 10,
it'll bring you all the traffic and
you're like, what the hell happened?
Brian: My, the way that I'm thinking about
it right now, and I might be in for a rude
awakening in the next couple of months.
But the way that I'm thinking about it
is, number one, between the different
channels, these, there's the ones that I'm
thinking about for instrumental products,
my media brand that I'm starting up here.
sTrategically the way, the way
that I think about it is there's,
we have a YouTube channel,
we have my email newsletter.
There's gonna be my Twitter.
And LinkedIn, those are the
4 channels that I care about,
not touching anything else.
The YouTube channel, uh, and to a lesser
degree, Twitter and LinkedIn, but it's,
it all starts on the YouTube channel.
Like, that's the main focus.
80% of my effort and time is
gonna be on producing videos.
And, and then from, from the script
and from the concept for this
week's video breaks out a concept
for a couple of tweets and a, and
a concept for a LinkedIn post.
And I'll convert that script into
a written newsletter for that week.
bUt it all starts on, on YouTube and
the, and the way, and then, and then
there's the podcast, I, I forgot to say
the podcast, which under the umbrella
of, of instrumental products, I consider
open threads, part of that brand.
Um, that so open threads, the
podcast and the email newsletter
are what I considered to be.
Relationship channels, like you
already know me, you, you've already
found my stuff somewhere else.
Now you've actually subscribed
to the podcast or you've put
your email in for the newsletter.
So now we're going to go deep.
We're going to go long term
because it's a relationship.
But YouTube is discovery.
That's like every week I'm putting
out a new product that hopefully
will be served up by their algorithm
and expose me to brand new people
who've never heard of me before.
And you could, you could make the same
argument that Twitter and LinkedIn are
for that as well, you know, because
they, those two operate on algorithms.
So, if I, if I produce content that
might be super annoying to our friends
on Twitter, but, but also might be served
up to a lot of people on, you know, if
it, if it satisfies the algorithm and
it would need to be tailored for each
individual platform, That's what I see
is like the production line, you know,
so all the effort is really on YouTube.
And then I, that's where I don't know,
like, within the, within YouTube, so
80 percent of my efforts going there,
the way that I'm thinking about it
in theory, I haven't actually started
this workflow is there's 2 types of
YouTube videos that I could post.
There is the search engine or YouTube
search engine optimization videos.
So like pick a topic, do some
YouTube keyword research on it.
Look at competing, you know, cover some
popular tool, cover some popular thing
that people are searching for, you know,
how to build something in rails or how
to use tailwind CSS or something, you
know, lots and lots of topics like that.
That can, that can get views from people
from using the search in YouTube and
then the other half of the videos that I
would do would be more algorithm driven.
So, how do you describe these?
These are more like thought
provoking curiosity driven sort of
stuff makes you want to click to
find out what, what is that thing?
It scratches some, some weird itch.
So I don't expect people to find these
videos by searching for anything, but it
should show up on somebody's home YouTube
home screen or in the suggestive videos on
the side because it, because the algorithm
knows like, Hey, you might like this.
So look at this thumbnail and
see if you want to click it.
You know, have you
Matt: looked at other YouTube creators who
are doing covering similar things in that?
Brian: Yeah, I have.
Matt: And I mean, you don't have
to name them, but do you, do
you look at what they're doing?
And there's a, is there enough of
a, of a footprint there to say,
Okay, like, like this person has,
I don't know, 100, 000 subscribers.
I know I got room.
There's
Brian: different pockets and there's
different, you know, it's like a big, it's
a big multi circle Venn diagram, right?
So you know, there's, there's like
a SAS startup land, like how to,
how to start and be successful in
launching and growing a SAS business.
There's that.
But then there's a, there's also.
A big ecosystem of learn how to code and
within that, you've got rails land, you've
got Laravel land, you've got WordPress
land, you've got javascript land, like
there's all these different areas.
Yeah, and then, and then like
within the, and the way that I'm
thinking about it for myself is.
There's sort of merging the two code,
learn to code, learn to build, and
then there's also design land use,
use Figma, you know, UI design and
all the, all this kind of stuff.
There's huge pockets on
YouTube for that kind of stuff.
Um, my angle on it and there's, there's
other people doing this sort of thing,
but my angle is I want to teach how to
design and build and launch products.
But I'm not going to teach you
enough to be an, like an engineer
that could be hired at Google.
I can't teach you that I'm not, I'm
not that good, but I can definitely
teach you enough to build and ship and
bootstrap your own product, whether it's
a small SAS product or a plugin or a
Chrome extension or something like that.
Like, I'll have lots of tutorials
on covering all, all different
types of products, but when it
comes to designing, when it comes to
building and shipping, and even like.
A little bit of product marketing, like
how to design and launch a landing page,
how to collect email addresses and bring
them into your product, customer research.
There's so many different
branches of this tree that you
can go down you know, but like
Matt: that.
And are you going to take that angle?
Like, are you going to say.
You're, you're here at my YouTube
channel, which will turn you into an indie
Brian: product maker.
The way that I, yeah, I was talking
about like the two types of videos.
One is like a search intent video.
The other is like a
thought provoking video.
The search intent I would
imagine would, would be, let
me show you how to build this.
Build popular thing in
popular framework, right?
That's like a search driven video.
There'll be a bunch of
those type of videos.
And then the thought stuff will
be more like entrepreneurship.
You know, if you've never launched a
product before, let me help, let me
teach you some like mindset tricks
to get out of like selling your
time for money as a freelancer to.
You know, opening, opening your eyes to
what it could look like to, to build a
product business or how to, how to get
your first, you know, I don't, I don't
want to get, I'm a little hesitant to get
into like marketing and like how to get
into sales and lead generation and stuff.
I want to focus more on the
product strategy, product
creation, product launch.
But I do think that there's like, there's
a bootstrapper mentality to be like,
how to stay lean, how to, you know?
Matt: Yeah.
I mean, I look at the surface area of
WordPress YouTubers, I kind of know
my range, which is, you know, anyone
who is spending, I mean, there's
just a handful of YouTubers out there
who actually spend a majority of
their content on WordPress that even
like touch a million subscribers.
you start to go on, you go beyond.
if you go into like web design and
you start going beyond WordPress, then
those number counts go further up.
And then the people who are really
like in the trenches of WordPress,
even, you know, beyond me, like
they'll go 150, 200, 000 subscribers.
These are people who are covering, and
this is why I was asking like where your
core focus is because I've seen That
I've, that the algorithm treats us all
in our different pockets of coverage.
What do I mean by that?
There are guys that, and girls, that
will cover just Divi, just Elementor, you
know, and it's this, and that's all it is.
It's this constant rotation.
And what I've fallen into, and I've
found that my content does the best, is
when I cover, which just released, which
is the new default theme 2024, right?
So every year WordPress
launches a new theme.
Around this time of year when
they come up with a new end of
year release cycle for WordPress.
So it's 2023, 2024, 2022, and all
of those videos that I've done have
always done really, really well.
Because I don't think any
other YouTubers are covering
it like, like me, as in depth.
So YouTube says, hey man, when
anyone's searching for the
new theme, this guy's got it.
Versus like if I cover Elementor.
There are so many like affiliate
YouTube channels that are out there
that have been pumping Elementor
content that like the YouTube algorithm
doesn't even look at me, right?
So, you know, I found my name.
Brian: Is it over competitive or
is it, is there an opportunity
Matt: there?
Yeah.
So I've, I've found my lane.
And the other thing as we wrap up
this episode, and I'm interested
again to see how like you take this.
I don't do YouTube shorts.
Brian: Yeah.
I feel like I'm behind on, on YouTube,
like I haven't done them and I haven't
even spent much time learning about them.
I'm just right now still focused on
like the, the longer form, but I feel
like at some point I'm going to need
to incorporate it into the process.
Thanks.
I don't know what the, what,
maybe, you know, like, what is the.
What is the go to strategy?
Is it like, if you have a 10 minute video,
maybe you can cut out the most interesting
60 seconds and make it a short, or no?
Yeah, I
Matt: mean, from all of my research and
following, like, I follow Roberto Blake,
he's a pretty well known YouTube creator,
covers YouTube stuff for YouTubers.
And It's almost like don't
even touch shorts unless you're
going to be all in with shorts
because like the world of Google.
Yeah, Pandora's box is you see these
creators that have the average 10
minute videos, long form videos.
And their shorts just destroy their,
their ranking because it's just like,
Hey, all you want is the short content.
We're never going to surface.
Brian: But I do wonder about, I wonder
how effect, like how What's, what's
the quality level of a viewer on a
YouTube short versus a viewer who
watches 10 minutes of your, or more
of your, of your long form videos?
I'd have to think that the long
form viewer is much more valuable
Matt: to you as a business.
A hundred percent.
Yeah.
Yeah, yeah, yeah.
Because I think the, the shorts type of
viewer is like a tick tock pop culture.
Yeah.
Comedy.
Like, is this thing
entertaining to me right now?
Do I want this right now?
No one is ever going to be like,
Ooh, that was a cool tutorial.
You know, like, let me go into it.
So I just stay, I just stay clear of it.
And just for those listening, YouTube
is now ingesting podcast feeds.
I also don't put that on my main YouTube
channel because God knows what, like
a 45 minute episode of a, of a, just
a static image is going to do to the
rest of your algorithm, the rest.
You know,
Brian: this is something that
I need to like sort of fix and
clean up in my, in my YouTube.
Like I'm starting this journey, starting
with my current channel, which has
accumulated like 2000 subscribers
over the past 10 years of, of me not
really caring what I throw up on there.
You know, and lately it's just been
a bunch of like long form podcast
episodes that I just happen to
publish to YouTube and I probably
need to go back and fix that.
Maybe unpublish them, break them up.
And, and my thought there, I'm curious
what you do is like, if I on like open
threads on that, on my podcast there, I'll
break up each episode into two or three.
Eight to ten minutes segments where
we talked about a particular topic and
I'll publish that as because that that's
a topic that can that can deserve one
YouTube video, not the entire episode,
you know, because you look at like,
like Conan O'Brien's, you know, think
like he's got he has a long form episode
on the podcast and he releases five
or six YouTube videos out of that.
You know, a lot, a lot of the, the
big names sort of like do, do that
Matt: format.
Yeah.
If you, if certainly if you bring
them in as full length clips, but
I would also, like, if you're doing
that with a podcast, I would also make
sure that the podcast is like a video
recording first, because like, if it's
a static image, it's not going to help.
I don't think in my
opinion, You mean put the
Brian: full episode.
Of the podcast on
Matt: YouTube.
Yeah, like if you did both, which,
which even again, like I don't do
because I'm super cautious of it.
I just don't want it to ruin the
algorithm that I already have.
So I spun a
Brian: bunch of them.
I probably would do that.
Another one that I've been
tuning into lately is Jay Klaus.
His, he's got a great podcast.
And, and YouTube channel.
And I noticed that not all of them,
but most of his podcast episodes
are full length YouTube videos.
But it is edited differently for you
to, like, they put a lot more effort
into all the framing of things.
And like, the intro is a little bit
different on YouTube and stuff like that.
Matt: Cool, man.
This is a a great sort of bird's
eye view of our process and what
we're, what I'm working on currently,
what you're about to work on.
So when we get into the next
episode, it'll be interesting to see.
What's changed for you?
Yeah Breaking content co join the email
list is the best way to stay connected.
See you the next episode Brian later, man
Malcom (2): Now it's time
for our last segment: "Are
robots taking over the world?"
Or as I like to say, "What
are you doing with AI?"
So I finally purchased a
claude.ai subscription.
Uh, I find Claude to be much
more useful for helping me.
Generate transcripts and creating
show notes over even chat GPT four.
So they were pretty smart.
They, of course they were.
It's kind of a weird thing
to say about an AI company.
But they finally limited the amount
of information you could, uh, or how
many questions you could ask Claude.
Dot AI.
Over a certain period.
So they throttled me and they finally
said, Hey, if you want to upgrade to get
access to this it's 20 bucks a month.
I was like, you know what?
This is, this is the most useful AI tool.
That I use.
So I'm going to do it.
So cloud AI sort of wins
out for me recently.
Malcom (2): Thanks for
listening to Breaking Content.
A limited series podcast.
Produced, edited, and
recorded by Matt Medeiros.
Co-hosted by Brian Castle.
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