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A Wedding Business Podcast - Tips and tricks to, grow and sustain a amazingly successful wedding business in a way that's is fun and gives you tons of freedom.
Everyone to the Wedding Pro Academy Podcast. I'm Nicole, your host. I'm an expert in the wedding industry and I personally built two 6 figure businesses from the ground up. I am obsessed with building businesses that make lots of money but do so in a way that also create luxurious amounts of freedom. So, if you're looking to build, grow, or scale a wedding business in a way that doesn't burn you out and you'd love some guidance from someone who has done just that, this podcast is for you.
Nicole:Hi everyone! Welcome to episode 61! Today we're going to talk about how you are holding yourself back from making real progress. Today's episode is titled Stop Waiting to Feel Ready How Fast Decisions Create Fast Growth So, before I go into this, I want to give you a little bit of background as to why this happens. And it happens to all of us who are trying to build businesses, have this idea that we want to get out into the world, want to do something bigger than what we're doing right now is we question ourselves.
Nicole:We get into this place of staying stuck because we're trying to make things perfect. And we're not feeling fully safe in putting ourselves out there or in changing something. The reason that this happens is it's the way that our brain works. It's always going to try to keep you safe. Whenever you try to do something new, different, something big, something amazing could be amazing, right, what happens is that your brain is like, no.
Nicole:No. No. No. Like, that's not safe. Get back here.
Nicole:Keep doing what I know is safe, which is the same old thing you've been doing. Even if you hate it, even if you're at a job that is holding you back, if it's keeping you from your dream business, your brain isn't going to let you just go out there and do it. It's going to constantly be telling you this isn't safe. It needs to be perfect. You can't put this out there.
Nicole:You're not good enough. Why it does that is because it's trying to keep you safe. Like, of course it's trying to keep you safe. That's what its job is, but that's not what we're here to do. So we can override this and we can create this big amazing dream business and we can do it quick but in order to do that we need to override this system that our brain has created for us to keep us safe and how we do this And I can tell you through experience, because I have done this for a long time now.
Nicole:If you're feeling stuck and you want to make progress, you need to do is be trying new things. You need to make decisions quickly, put yourself out there, try new things. And try new things again and try new things again and try new things again until you find something that works. And eventually you will find something that works, but how quickly you get there is how quickly you can make decisions to try something new, to put yourself out there in a new, way to, to go all in on something. And if you are doing endless research behind the scenes, doing endless tweaking behind the scenes on your website, on your logos, on your pricing, you know, just waiting to get things perfect before you actually put things out there to test it out.
Nicole:You are holding yourself back. You are creating this stuckness within your business, And that is not going to get you success. That is not going to book you more weddings. And if you're still waiting for like something to, to have that feeling where every where, you know, okay, it's safe to change this. It's safe to put myself out there.
Nicole:Now it's safe to, to do this big change you've been wanting to do. If you're waiting to feel safe, that just isn't going to happen, you know, until the way the reason you feel safe is because you've put yourself out there so many times. You've tried so many things. You're just like, I'm creating the safety for myself by knowing that I have my back, matter what I do, no matter what I try, I'm going to figure it out. Most wedding pros, they don't fail because of lack of talent.
Nicole:Fail because they have an inability to make decisions. They hold themselves back because they're making bad decisions or no decisions. And they stay stuck because they're, they're not taking chances. They're not putting themselves out there. They're not trying a thousand different things.
Nicole:They're probably not even trying one thing because they're trying they're staying safe. And, of course, you wanna feel safe. That is where your brain wants you to stay. They wanna keep your brain wants you to keep doing what you've always been doing because that works. Doesn't want you to try something new, something different, something big.
Nicole:It doesn't want you to do that because that's too risky and it doesn't want you to be risky, but you know that taking risks is how any entrepreneur anybody that's made it actually gets there. It's by taking risks over and over and over again. Speed in making decisions is going to beat out perfection every single time, especially in weddings business rewards, movement, not certainty, You're never going to be certain about something until you've tried it. You've tried it again, and you've given it enough trials to know that this is working in or it's not. And even if it doesn't work, you can always adjust course.
Nicole:Perfection is often the fear of not wanting to make a mistake, not wanting to look bad, not wanting to make a wrong move, but it's that perfection that's keeping you stuck. What you need to do is make decisions quickly just to move forward. And when you're building a business, your clarity will come from doing not from thinking fast decisions equals faster feedback equals faster refinement equals faster results. So that's what I want you to think about when you're feeling stuck this week. Here's an example.
Nicole:And I mean, I've been in that stuck position too. I find myself in that every single time I start a new business because my brain again is like trying to keep me safe. It's like, you got one successful business. Why do you need another one? And inside I'm like, Nope, we're doing another one.
Nicole:So you have to override that story that says, don't do it. It's not safe. And I can tell you a time where I did this and. Work, you know, whenever I do do this and I decide I'm, I'm all in, I'm going for it. I'm going make decisions quick.
Nicole:I already got a plan that nothing can stop me when I have that kind of energy. Shit just happens. I mean, happens fast. And I've had that happen a few more than a few times now. And that's the kind of space you want to get into when you're like all in on yourself.
Nicole:It doesn't matter if you fail. It doesn't matter if it sucks. It doesn't matter if you have to adjust course, it doesn't matter if you have to try something different and something different and something different. You are all in on making it work and you are going to support yourself through that no matter what. That is how you need to look at building your business.
Nicole:So here's one of the times where I shifted big and it worked out really well for me because I had that energy behind it, that I am going to make this work. So one of the biggest decisions I had to make in my wedding business was shifting from a full partial month of planning program to doing something totally different, which was small intimate destination, all inclusive wedding packages. Those are two different niches but after doing weddings for a while I realized that it's kind of where my heart was and I've been feeling that for a long time but I was scared to go all in on it because I didn't want to give up the money. I didn't want to give up the consistency of income that I had coming in. Mean obviously it was safe where I was I was already making money I already had a good thing going I didn't want to like ditch it and go all in on something that I didn't know was gonna work but my heart wasn't in full weddings anymore.
Nicole:I didn't love them. I did not love doing day of's, month of's, all that. I not love it. I wanted to do smaller, more intentional ceremonies for smaller, more intimate groups. I knew I would be really, really good at it, but I also knew if I was half assed doing it, this is what I did in the beginning.
Nicole:I'm going to just try this and do a little bit of this and a little keep what I have. We'll just test it out. But that was holding me back. Once I decided to go all in, I mean, I just scrapped all the other stuff. No more full weddings.
Nicole:No more partial weddings. No more month of. No more any of that. If you're having a reception I'm not working with you. I was not going to plan a full wedding day anymore.
Nicole:I'm only doing intimate ceremonies all inclusive for specific types of couples who want this type of package. I changed my whole website only to appeal to this specific bride. And I didn't know if this was gonna work. I didn't know what the outcome would be, but I had a gut feeling about it. And the truth is, like, in my soul, I knew this is what I was meant to be doing, but was I scared?
Nicole:Yes. I was scared of giving up the money. I was scared of having to start over. I was scared of, you know, understanding how it would work. Of course it was new.
Nicole:It was different. It was risky. It was not safe, but I did it anyway trusting that I would figure it out and I went in it with an energy like this is gonna fucking work and I let go of the money worry and within nine months I had a whole new business, whole new identity, whole new ideal bride, whole new group of couples that wanted to work with me and my here's the the really cool part. My income, which I was so worried was gonna dip, ended up being exactly the same. I was making over 6 figures then with the full weddings, which I was charging, like, way more for, you know, because you can charge a lot for a full planning wedding.
Nicole:And now I'm doing these small intimate 10 people weddings, and I'm making the exact same amount of money. But I'm loving it more. It feels more me. This is so much more my style, my vibe, my type of bride and I enjoyed it so much more. Point of this is if you if you know in your heart that you need to shift in some way, all you need to do is make the decision and go all in on it knowing that you're going to figure it out.
Nicole:You need to be willing to commit a 100. And if you're not, you're just going to be waiting and thinking about it. And there's a part of you that's not going to be all in on whatever you're doing now because you're putting off what your heart is desiring and you're waiting to put yourself out there until you feel like everything is safe and perfect and it's never gonna be safe and perfect. It's never gonna be the right time. You're gonna have to decide that it's the right time.
Nicole:So the cost of waiting, like things that you could be putting off if it's not like a shift in your business, like with me, maybe it's not that big. Maybe it's just waiting to put yourself out there until your website is perfect. And you're doing all this back end work and you're making changes and trying to get your services perfect and finding the perfect pictures and website design and all that. What if you just gave yourself a three day time limit to get that website out up and out and live and whatever happens after that, can adjust it. You know, this could be about you waiting to set up some backend systems that, you know, you've been needing to do, but you're like, I don't have time for that.
Nicole:I know I need to set up a system for like what happens to brides when they come in and that takes them through my process. But instead I've been typing up these emails each time personalizing everything taking tons of time doing it I should have a system for this that can save me time but I don't have time to create the system well the cost of like it's going to end up taking more time doing what you're doing now than if you would have just put aside three days to set up this system. That then is going to save you countless hours. So whatever it is the idea you have that you know is going to help your business instead of waiting on it what if you just made a decision to go all in on it? That's what you should start considering doing because the decision making the lack of decision making is what's holding you back.
Nicole:It actually doesn't take as much time as you think it's going to take. You just need to commit to doing it. Now, of this waiting and deciding and thinking and like holding back on what you have this gut feeling about doing is leading to lost revenue is leading to burnout is leading to more self doubt and stagnation and less trust in yourself. So the most expensive thing in your business, it's not a wrong decision. It's this indecision that you're having constantly.
Nicole:So I want you to try and pay attention to where you might be indecisive about stuff, holding off on doing stuff that you know you should be doing and here's a really quick and simple fast way to make a decision. First ask yourself what would future me do ten years from now version of me who already has all the shit that I want. What would she do here? What would she tell me to do? Not the scared beginner version future me, badass me, what would she do?
Nicole:I'm sure that's going give you a really quick answer. Second, set a time frame. Okay, three days to finish that website and get it up. Three days to create that system. Two weeks to change your website to this new version of a company that feels way more aligned with your soul.
Nicole:Whatever it is, set a timeline, stick to it, commit 100% commit to it and get it out there. You can always adjust. What I want here is movement because success comes with movement. If you're not making movement because you're having so much indecision, you are the one keeping yourself stuck. Step three: Optimize for progress, not comfort.
Nicole:Ask yourself, does decision does doing this move me forward even if it's uncomfortable? If you get a yes, then do it! You're going to experience discomfort when you're making progress, when you're growing. Of course, there's going to be discomfort remember? Brain wants to keep you safe, but growth comes from discomfort comes from change and it requires friction.
Nicole:It's going to feel hard. Embrace the hard! That is something that you've got to learn to do if you're going to be in the business of building a business. Business. You can use this three steps: one.
Nicole:Decide from future you two. Set a timeline three. Ask yourself does this move me forward? You can use this for raising prices for outsourcing one task, creating a system, shifting things in your business. Just ask yourself those three things and make a decision and move, like start making progress forward, set a timeline and just go all in.
Nicole:It. So the belief shifts that I want you to take from this is that successful entrepreneurs, we are not certain. I'm never certain about what the hell I'm doing. I am just fully trusting in myself. I trust that I'm going to have my back no matter what.
Nicole:I trust that I'm going to figure it out. I trust that I am going to go all in. I trust that even if it doesn't work, I can shift. So successful entrepreneurs, they're not certain. They're just self trusting.
Nicole:And the second one is you can figure it out. That's a strong belief that I've held for a long time. Really, really serves me that you can steal. I am good at figuring things out. It doesn't matter if everything falls apart.
Nicole:Can figure it out and I'm good at it. The third one is that fast growth comes from self leadership, not perfect planning. I'm going to need to make a decision, go all in and do something. I gotta try something. I try something else.
Nicole:Gotta try something else. Gotta fail a thousand times. I need to come from a leadership position to myself because you know, I am the CEO of this business and I'm leading myself here. I need to, the only way I'm going to grow is when I make. Decisions quickly and effectively and I'm not afraid to fail.
Nicole:The goal is never to not make mistakes. The goal is to become someone who supports themselves no matter what, who loves themselves fully no matter what. Just for being out, putting yourself out there, for showing up for who you are, not for what you do. One of the biggest things that I've shifted in myself as I've grown my businesses is that I know that I'm going to support and love myself no matter what. Even if this business doesn't work.
Nicole:Even if I put myself out there and nobody listens. Even if I book someone and they ditch me. Even if I don't make any money this year, I am going to love myself and support myself through that knowing that I am the kind of person that is always going to figure it out. That's something that you are going to need to build and cultivate within yourself. Okay, that was a lot, but what I want you to get out of that mostly is that when you make decisions effectively and quickly you will have momentum.
Nicole:And you make these decisions by trusting yourself, by going all in, by doing this scary thing, knowing that you can course correct if you need to knowing that you can figure it out. Every business owner that has had a level of success of 6 figures or more is willing to put themselves out there, is willing to try new things, is willing to go all in on themselves, and is able to make decisions quickly, effectively without holding it over themselves. They're not going to guilt themselves if it work. They're not going to tell themselves you suck, shouldn't have done that, could have done that better. They're going to hold themselves in high esteem and love themselves through it.
Nicole:The best, most accomplished, most successful, most rich entrepreneurs love themselves the most too. So this is a practice that you're going to need to grow and build. Saying all that, if you're like I'm starting to build this business and I don't know what the heck I'm doing, I'm trying things, nothing's working, I'm trying things, trying things, and you are actually trying things, you're seeing slow progress. That is part of the building a business process that we all go through. You will get there, you will figure it out, you're just going to need to try enough things until you figure it out.
Nicole:This takes time, energy, a lot of failing. You have to get really good at failing. But, you want a clear roadmap and path that will help you to see big picture what are all the elements that need to be in place in order to book more weddings. I've created a really awesome business masterclass specifically for wedding business owners that want to book more weddings. Can check that out at weddingproacademy.com.
Nicole:It's open now and if you book before the end of this month you get a free coaching call with me where I look over your website, do a one on one meeting where you can tell me all the shit that's going wrong and I can help you make decisions quickly. But the masterclass is really effective in like giving you a broad picture of all the elements that need to be in place. There are four pillars that need to be in place that allow brides to trust you and that does take some trial and error figuring it out. So if you want a fast track there, definitely check out the wedding business masterclass at weddingproacademy.com. That's all I have for you guys today.
Nicole:I hope you guys enjoyed it. And if you have a decision that you're sitting on you'll know it because you'll feel it in your heart you're like oh I should go all in on this business and I'm only half assing it. I'm going part time. I want to be full time. I want to be all in on it.
Nicole:I know my regular job is holding me back, but I'm scared. What if you went all in on it for one month, just made the decision to do it? What would happen? You could make immense growth. You could make huge progress.
Nicole:Your business could get some footing and actually take off, but you gotta make the decision to go all in, and you gotta make the decision quickly knowing that you will have your back no matter what. Even if it doesn't work, you can find another job. Even if it doesn't work, this was meant to be because you will be in a place better than you were before. You gotta trust that this growth was meant for you and the person you become in the process. That is the reward.
Nicole:It's not the money you make. It's the person that you are becoming. And the more times you take chances with making big decisions that feel scary, going for it anyway and having your back, the more times you do that, the more times you put yourself out there, the easier it gets, the more growth you have, the more momentum you get, the more success you have, the more money you make. Go all in! Take that chance on yourself because you deserve it!
Nicole:If you need help, weddingproacademy.com Join the masterclass! Have a great weekend! I will see you next week!