Build Horizons

Welcome to Build Horizons. I'm Jeff, that's Katy, and this is our first one.

Show Notes

Welcome to Build Horizons. I'm Jeff, that's Katy, and this is our first one. We've been together since we were teenagers, married 15 years, and we've got two kids. For a while now I'd been asking Katy to start a podcast with me. It was way outside her comfort zone and she kept telling me she didn't need to do it. And here we are anyway, down in our basement, making it happen. That's really what the show is about. Build Horizons is about picking the life you actually want and going after it, instead of drifting down the path you're already on just because it's the one you're on. I used to think big change was pretty much impossible. Turns out it's way more possible than I ever gave it credit for, and a lot less complicated too. It just takes a bunch of work that isn't very sexy. In this one I tell the running story. I went from viscerally hating running, fully convinced anybody doing it long distance was a crazy person, to signing up for a half marathon before I'd run a single mile. My first run was two and a half miles on a windy day, it was miserable, and the whole time I was thinking "what did I sign myself up for." Then I did the thing I always do. I poured myself into it. Podcasts, 15 or 20 books, $200 of Audible credits, all of it. A few years and a few marathons later, I'm a runner. I wanted to share that because the running was never really the point. What I was actually doing was learning how to change what I believe about myself. We get into the stuff underneath it too. Why a New Year's resolution is really just a test of how long your willpower lasts. Why you should start today instead of waiting for Monday. Why the fears you're carrying are almost never as bad as what actually happens. And why failing isn't something to be scared of, because you just take what you learned and bounce to the next thing. We're not doing this as professionals or therapists. I've got a psychology degree, and everything here is what's actually worked in our own lives. If you're going through something real, please go get the help you need. Otherwise, we're sharing what we've learned in case it helps you take your own step. If you've got a question, a topic you want us to cover, or you just want to say hi, email us at us@buildhorizons.com. We'd genuinely love to hear from you. Thanks for building with us. We're cheering you on. Chapters 0:00 Welcome to Build Horizons 1:07 Who Are Jeff and Katy 5:48 What This Show Is About 8:42 Jeff's Running Origin Story 14:20 Hating Running to Half Marathon 19:30 Immersion and Identity Change 21:19 Alcohol and Core Belief Shifts 27:24 Katy's Fitness Journey 34:32 Starting Before You're Ready 37:24 Why New Year's Resolutions Fail 47:17 Navigating Fear of Failure 52:23 Turning Setbacks Into Advantages 55:42 Advice for Making Lasting Change 1:07:02 How to Reach Us and Sign-Off

What is Build Horizons?

Build Horizons is the show about doing the hard thing before you feel ready, becoming someone new in the process. If you're done waiting for permission and ready to build a life of your choosing, this one's for you.

all right you ready i think so but for

real this time for real

oh got to click the things click the

buttons be ready and three two one

to make it happen

i'm jeff that's katie and katie to kick

things off today i have a question what

because i mean

we're gonna we're gonna do a little bit

of a show about how to make it happen and

i'm gonna

we're gonna do a little bit of a show

about how to make it happen and i'm gonna

do a little bit

of a show about how to make it happen and

i'm gonna do a little bit of a show about

how to make

a show about how to make it happen and i'm

gonna do a little bit of a show about how

to make

a show about how to make it happen and i'm

gonna do a little bit of a show about how

to make

a show about how to make it happen and i'm

gonna do a little bit of a show about how

to make

we're gonna get into the like what even

this is um and why we're doing it uh and

and other things

about our crazy selves and crazy lives

but before we do that i feel like we

should answer a question

who the heck are you who the heck am i um

okay my name's katie as you know um so jeff

you've been

asking to do this for a while and it's

tremendously out of my comfort zone so i

just kept saying i

don't think i need to do this but here we

are we're starting a podcast so um i'm

katie and um

yeah i how much like how much detail

should i go into with i mean i am i guess

uh i guess right off

the top so what are the the handful of

things that you feel like like if you had

to condense

yourself down into a single list of five

things what do you feel like those five

things would be

sure um okay we don't have to get too

serious like

uh but like what are the things you enjoy

doing okay so yeah um so i have we or we

we have two

children um so i'm a mother and they're

so fun kids are so much fun i love the

ages that we're

at right now i feel like you just blew

past it so yeah we're married uh yeah we're

married

we've been married for 15 years we just

hit our 15th um wedding anniversary yes

yep um but yeah

we have two kiddos and they're really fun

and cool and um they are seven and

nine nine almost ten almost double digits

which is bizarre to my brain but

yep such as life i know it goes fast you've

uh you've ran for a long time

yep um yeah sorry yeah just a few things

about me too um i have um been running uh

more for just

like healthy lifestyle nothing too

serious at all um and yeah i like to work

out i think it's

fun and i like to push myself see what i'm

capable of and i know something that

obviously as the

intro showed like we've done some races

together um kind of been on a little bit

of a journey on

that which i know we're gonna get way

more into um i also i love reading books

we love reading

different books though yeah we'll we'll

get into that i'm i'm sure um so i'll i'll

do my part now

so i'm jeff and i'm married to that one

lots of uh

lots of things that we will definitely

want to get into on the pod but uh i me

myself like i i've

big aspirations uh i i am a creative

person at heart i like making things i

think uh that is

like at the core of why i want to do this

is i just i really have a lot of fun in

the creative

process um i think that there's a lot of

stuff that i've learned uh through the

course of my

life on how to um to to make big changes

to uh to make you know like like i said

at the top you know picking picking that

life that you

want to lead and not just going down the

path that you are going down because that's

the path

that you're going down and that's a path

that uh that feels comfortable uh or that

you've made

comfortable uh it it's hard to make

change but it's it's less complicated

than i had thought

and it's way more possible than i had

thought especially a younger version of

myself um as far

as you know other things uh

in the last few years i've become a

runner um i i've gotten a lot healthier

uh during that time

i have a job that i love um and i but

that said though like i i really love

making things i love

working so um you know a lot of what we've

done with our business and um the things

that surround

that like that takes up a lot of time

like i don't i used to play a lot of

video games and

stuff like that it's definitely like a

thing i enjoy but not a thing that i have

done in my

life that i've done much of at all i mean

other than like the occasional thing uh

with our son

um i really don't spend any time doing

video games things like that where

whereas i used to you know

that was just kind of a thing to pass

time um but yeah so right now my my time

when i'm not at uh

work work and all the things that that is

my my hobby so to speak is also just

working more uh

which sounds crazy but this is like the

most happiest season i've ever personally

been the

my life to date and i'm having a lot of

fun doing it so while i do you know wake

up and the first

thing i do is work and the last thing i

do to go before i go to bed is work um i

i still am having

a lot of fun um but yeah so i i guess to

to transition us a little bit i i'd like

to talk

about um you know what why why it is that

we're making this and you know why what

are some things

about this um that would help

someone know like is this the sort of

thing that i would be interested in

listening to

yeah i think that's definitely something

like what does what does build horizons

mean and how did we

land on that and um what are things that

we're going to be talking about like who

are we making

this for um i do think like you mentioned

is change and making those big steps in

your life

kind of felt really hard

and impossible um and you know i i know i'm

guilty uh feeling very stuck and not able

to

make the steps or take the steps

necessary to have big changes in my life

and to build upon those and

i do think that um i don't know

especially watching you jeff and i know

like as you said you're a

really creative person and you love to

create things which is part of the reason

why we're

being on the outside and watching you go

through some building blocks of your life

and changing so

many things has been really cool and i do

think i'm like i don't want to keep this

story just

for us like i think a lot of people could

benefit from it so anyways yeah i i think

like who are we

making this for and um like who who will

want to listen to this podcast yeah and i

i mean you know

if you're completely happy with what you're

doing i'm going to be happy with what you're

doing and

happy and content with exactly where you

are then this is probably not for you i

mean because

really what it is is uh you know i want

to like when i look at myself in in five

years from now

what what do i how would i describe that

and how would i how would i uh envision

that being if if

everything goes well or like you know

what are some of the good outcomes that

the next five

years could bring and then it it's like

how do i have that vision and then make

that be reality

and uh a lot of it is the the not sexy

work of doing the the day-to-day and the

process of doing

it and falling in love with that um and

and being okay with stuff that takes a

long time to achieve

and uh kind of being willing to do stuff

that doesn't make a lot of sense in the

moment and

people might think you're crazy you might

think that you're crazy um i know i

certainly have felt

that way at times uh but but what you

what you get to is uh a place where where

that's okay like i can

work with my wife and we can do that

sitting in our basement with this cool

little thing that we

built and and we can do that on episode

one and right now it doesn't make a lick

of sense spoiler

like nothing makes a lick of sense when

you're a first starting out um you know i

i can uh just

real quick i could i could share a little

bit about like how i started running and

uh i think

what i'm talking about when in both on

how to make it happen but um now you also

what what the

what the process feels like well and like

i just want to say too like i am in

general

such a risk adverse person like i don't i

don't like risk i like comfortable i like

comfort zones

um and even like really doing this

this podcast together like is me building

something here it's me um i mean i know

you're

going to get into your story and it'll be

so interesting and fun to see where this

goes like

even for myself and um i know like right

now we have so many things we're building

on and have so

much fun to talk about but yeah i think

even as episode one like just

understanding like this is

what i'm building on and um

uh typically like very risk adverse

person stepping out and doing this thing

with our

husband so i think it'll be really fun to

see that and like also like hearing what

you've

already managed to achieve through this

process and this mindset of um i don't

know i know you

were going to get into running and but i

feel like there's like so many ripple

effects too

of like how this mindset has like like

literally changed your life changed our

lives um

but anyways yeah i would like talk about

i always think it's so fun to hear your

story of how you

started running it is a little bit

ridiculous but like i'm curious uh i don't

know that i've

asked this specifically to you before but

like what what was the experience from

your perspective

when you said you were gonna run yeah

okay well do you want me to just like

jump right in yeah

oh my gosh okay well i had so i've always

like i said i've always been a runner but

i've always

just done like i've always been a runner

and i've always been a runner and i've

always been a runner

little 5ks or maybe a 10k but 10k was

like really pushing it for me and um but

like in general i'd

run a couple times a week a few times a

week like three miles like just to stay

like healthy and i

have a lot of heart disease in my family

so it was something like i've always been

pretty mindful of

of like okay i gotta i gotta be mindful

of my cardiovascular health um but

anyways so i had

just signed up with a friend to do a half

marathon for the first time and i was

like

i don't even think i had started training

yet um but you were a little bit like

skeptical of the

amount of training that was gonna take

like and like i had you know mentioned

like oh my goodness

like what would it be like to run a full

marathon and you're like that would take

way too much time

like can you imagine how many hours of

running you would have to do and i'm like

yeah it would

be a lot like that would be a lot what

kind of crazy person would sign

themselves up like

like hey do you be running for like four

hours a day or a week and

and like i don't know not a day that

would be crazy but um anyways so had just

signed up i think

like i just signed up i don't think i had

like i don't know i can't really remember

that you had

just signed up yeah and so then i was

working um from home like because as i do

i work from

home i didn't mention that in my little

intro but you know not super relevant

right yeah but

i was working i just remember working and

katie identifies as someone who works

from home yes

it's one of her top five yes one of my

top five i don't even think i got through

five but that's

fine um one and a half anyways um so you

came down and you were honestly kind of

emotional

and i do think we'll probably have some

tears on this podcast eventually because

jeff does

he's very in touch you're just gonna out

me like that yeah how did you just say

that i'm very in

touch with my emotions thank you you're

welcome i'm very in touch with my

emotions yeah um my

cry um anyways so then i i don't know i

just remember i was working and you came

down you

were a little emotional and you started

telling me about a video that you would

watch that had

really inspired you and i think then we

actually went and watched the video

together and you were

like i'm gonna start running and i'm like

yeah and you were like i did it i i

signed up for prairie

fire and i was like because there's like

different like races in prairie fire i'm

like like the like

the two mile or like the 5k you're like

no the half marathon and i was like oh

okay here we go

like i was a little skeptical because i

knew how much you hated running yeah i i

mean and i did

like viscerally hated running yeah pretty

pretty lifelong advocate that uh people

who run long

distance or just endurance athletes in

general are crazy people um still not

entirely sure that

that was a misheld belief um but yeah i i

did it was um you know i i watched a

random casey

neistat video and uh it was about him

running and i've always found the idea or

the allure of

like people who do that uh to be really

fascinating like and i feel like inspired

by it but i could

never like picture myself as a person who

would run like i i hated it i i remember

a lot of times

um like during the beginning days of the

pandemic i was trying to lose a little

bit of weight and i

would go on the treadmill and if i could

uh walk at a pace on a just enough of an

incline that i

could burn uh 100 calories per 10 minutes

or something like that i can't remember

what the

output was what resulted in the amount of

calories that i wanted to burn um and i i

just it's like how

could i achieve what i want to achieve in

this case losing weight by doing the

absolute least

amount of physical effort humanly

possible um like that was my mentality

because anything beyond that

was just unfathomably uncomfortable and

unfathomably not what i was going to be

doing um

um but i always

like i wanted to be the person who would

do that like and i'll talk about that in

a little bit like

yeah um there's a big difference though

between um wanting something and then

actually pursuing

that long term yeah um and so like uh you

know there were times where i would want

to be in

shape or i'd want to work out and i would

like for about as long as my willpower

would last and

sometimes that would be like a day

sometimes that would be a week or a month

um maybe typically

though it was a lot closer to that than i

would want to be in shape and i would

want to be in

shape um and so i would have all these

big things and i would like you know like

okay i'm gonna i'm

gonna do this thing um but it wasn't

actually aligned with my beliefs and my

priorities and

the things that i like actually uh like

that that were a part of my identity it

was just something

that i wanted yeah um but i didn't want

it uh in the way that i want to be laying

around and

being lazy and stuff like i i really

wanted to do that more and so that's what

i would do

so i i watched this video uh and i'm like

oh man i like i want to be the person who

does this

and so i saw myself up so there's like

some commitment there i have some skin in

the game

right yeah um and and then i went on a

run and i ran i think two and a half

miles if i recall i'd

have to go back and look at the the the

recording of that run but i uh which we

do have like yeah

you had video

yeah

vlogged kind of the journey of this which

i thought was so like vulnerable because

like i'm

i never remember thinking like oh i don't

want him to like go back and look at

these videos and like

if he doesn't make it like and feel that

regret but also like however many years

what three years

down the road i'm like oh my gosh i'm so

glad i'm so glad we have those to go back

and look at

yeah and like to reflect on yeah it is

cool like i think

you have like every every single one of

those miles at the beginning i have uh

either the

recording of like me running on the

treadmill uh or i have you know the the

recording on my

watch as we went for a run um and stuff

like that so i have a lot of data uh and

a lot of

um yeah a lot of that time is captured

which is really really neat yeah um but

yeah like i i ran

that two and a half miles and i remember

thinking like what the flying frick did i

sign myself up

for because i signed that i signed up for

a half marathon yeah uh prior to actually

running more

than a single mile um and so when i went

on that run it was like a really windy

day um and it was

truly miserable as running is like it is

a miserable experience especially when

you're

first starting out oh it's yeah it's such

a hard sport it's such a hard activity to

just

jump into literally and that was what you

did there was no gosh i'm trying to even

think

like had you done anything that tough in

years like maybe high school yeah i mean

it had certainly

been a long time yeah i was well and

properly out of shape um but the the

thing that i did though

and like the the reason why i stayed with

it was um you know i for one i had signed

myself up for

something and i'm a little bit stubborn

and so uh you know i i'm going to try to

follow through

with something if I commit to it. And I

do have that sense of obligation. And so

even if it is

as silly as like, well, I'm going to have

wasted 120 bucks and feel silly to my

wife, that's enough

to at least get me part of the way there.

But the other thing about that was I

spent my free time

became the pursuit of knowledge on

running. How do people do, what do people

do with running?

How do they become good? What are the

stuff, learning about shoes and fueling

and really

just surrounding myself with that

knowledge. Because if you're a runner,

those are the sort

of things that runners do. They have some

sort of knowledge about their thing. And

so

I poured myself into that. I found a

couple of things online that I enjoyed

following,

found a podcast I like listening to. I

read like, I don't know, probably 10

books.

Yeah. You like fully immersed yourself.

Fully immersed myself. And I've learned

that lesson in myself on how do I change

my identity?

Or how do I change like my core beliefs?

And I think too, I know-

We're kind of talking about running, but

you had, and you know, we're going to

have lots

of podcast episodes, but there had been a

journey that you had been down already

changing this about

yourself. So this was something like you

had done before. And so you knew it was

possible.

And one thing I think we really epically

failed at like explaining to however many

people watch

this.

Thousands, if not millions.

Yeah. Right.

So we have actually been together since I

was 15 and Jeff was 16 years old, which I

know is like

not a normal thing. So I think like we

have literally grown up together. So like

I've seen

so much of Jeff's journey. He's seen so

much of mine. And so I know you mentioned

that you're a

very stubborn person. And so like, I can

attest to that. Like you are a very

stubborn person,

but, but sometimes that is, has equaled

to be a very, very stubborn person.

Yeah. Yeah. And like, I guess to, to take

a step back. So you know, at the, at the

top of the top

of the show, I talked about me being a

creative person and I have big

aspirations. And and so to

add the context that Katy's talking

about, I, I kind of numbed that through

alcohol, like,

and that became my default. So like, I

have these big aspirations. I have all

these things I want

to do. I'm not able to make it happen.

The thing that makes that feel better is

this drug. And

for, for many, many years. And so when I

fixed that problem that was through very

similar things

I just talked about with running, which

is like, yeah, I'm going to listen to

podcasts. I'm going

to read a thousand books because like I

had, I had tried other paths through that.

And it was,

it really came down to like, what do I

really like in my core believe? And I, I

believed that

I couldn't make that change. I believe

that that was a part of me that like,

that was unchangeable

that it was immutable. And in reality, if

all these things that we are like, we are

malleable

people, like, uh, our, our core beliefs

can change the things that we find most

important can be

modified. And, and then, then it just

becomes as easy as just doing what I want

to do. Um, and,

and so like, I applied that, uh, those

lessons to running and, and did very much

the same,

similar thing of like, I'm going to find

some podcasts that I,

I love, and I'm going to, to listen to a

whole backlog of episodes about running.

And I'm going to read a ton of books. I'm

going to look online for anything that

anybody has ever

mentioned about a book that they've liked,

and I'm going to buy it on audible and it's

going to cost

me $200 worth of audible credits. Um, but

if it is even 10% helpful, it is worth

its weight in gold.

Um, and, and so I did, I mean, I don't

know, probably 10 is underselling it. I

probably

listened to like 15, 20 books. Yeah.

Uh, which is just kind of, how do I do

things? But like that, that whole process

is actually

like, again, to kind of go back to the

top, that's kind of why we're doing this

is I think that in

general, those lessons learned and the

path forward that you can make in life,

um, is predicated by

learning how to change those core beliefs.

Yeah. And, and I think part of that, it

could be

listening to the show and, you know, if,

if we can help one person take that step,

that path that they would like for

themselves to, to build that new horizon,

to use the name of our

show. Um, I, I think that absolutely all

of this is worth it. Every, every dollar

we spent on the

silly shelf ornaments and the, these mics

and, and all of these fancy cameras and

all that would

be worth it if we can help people do this.

Yeah. And I think, you know, I want to,

you know, put

it like a disclaimer. We're not

professionals. We're not a like therapist,

but this is what

we have found has just been,

so helpful in our own lives. And, um, if

like just hearing our experiences can, um,

you know,

help somebody, I think that is so

important because I do definitely think

with this show,

we want to be real, um, and vulnerable

and talk about things that are hard

sometimes, but like

important. Um, so yeah, I just want to

like say we're definitely not like

professionals and

like, you know, if, you know, mental

health, like go get, you know, all the

help that you need. But

like, I do think, um, there's a lot of

change that can happen when you do what

Jeff has done

and had immersed himself in those, like

wanting to be those changes. Yeah. And,

and first off,

speak for yourself. I have a psychology

degree, so, um, I do know what I'm

talking about. Okay.

The second off, I also want to

acknowledge like, you know, my, um, my

way of changing core beliefs,

uh, is, uh, you know, it's not like it is

applicable to every single person on the

planet.

Um, like I do think that there's a lot of

people who benefit from, uh, from this

style of, you know,

you know, changing behavior through

changing beliefs. But, uh, you know, also

there's people

in the world like yourself who go through

life and they're like, well, I should run

because it

just do that. And which is a superpower

unto itself. Uh, I don't really

understand how that

works. Um, maybe you can help me and, and

help others magically just have the

ability to decide

like, yeah, I'm just going to have a

clean house and that's just what I'm

going to do for the

entirety of my life. Yeah. Yeah. I think

everybody is like, I'm like, was that

like a question and

you want me to like expand on that a

little bit? Cause I, I don't, I'm not

sure. Oh, okay. Well,

I mean, I'm, so I am definitely more of a

disciplined person and I think,

that is, that has. What does it mean to

be a disciplined person? I don't even

understand

like, how do you be like, he just, they're

just born that way. And that's just what

you want.

Sometimes. I mean, I think there are

people that like in general are just more

disciplined. It

probably had, you know, a little bit to

do with how they're raised and what their

families did.

Um, and I was definitely, I feel like I

always grew up in, you know, like you

said, a clean house,

like that is important to me. Um, and I,

you know, I sure we had like the messes,

but in general,

like, I feel like we always lived pretty

cleanly. Okay. Okay. Okay. Sure. But, uh,

you didn't like

grow up, uh, as a runner, like you didn't

grow up in a family. No, that's true.

That's very true.

Like lifelong, you know, going out and

picking their sport and doing their thing

until, you know,

into adulthood and stuff like that. So,

and, and in fact, like even growing,

up through school, like you didn't, uh,

you did some sports stuff, but not a lot.

Certainly not to the extent that you did

after you were at school. So what,

you know, I started doing, um, yeah, like

you said, I, I definitely did not grow up

in like, uh, like a very sports heavy

home, which I know like a lot of people

are. Um, and

um, but when I, I'm trying to really

remember, like I ran in high school a

little bit, but I don't

know, I don't really have like a strong

recollection of like the desire of what I

do when I hit like

college. Um, so it's kind of funny, like

you said, like I, like part of my

identity is I work from

home while I also like did all my college

online, which I'm like, maybe I need to

get out more. Um,

I remember in college, um, I went and did

some group exercise classes. I think it

was cycle.

Yeah. And I thought it was so much fun.

Like, and like I said, I haven't, I didn't

really have

the like sports, like I didn't do much

sports. So I never had really felt that

like adrenaline,

um, competition that I got from like a

group cycle class. So I don't know. I

think I was

drawn to that a little bit. Um,

just the fun environment, um, of doing

that. So I do remember like,

that was kind of my first stepping block

into living a more healthy lifestyle was

getting

into like group exercise. Um, and

honestly, then at that point I kind of

just started like

different ones. Like I remember trying

like turbo kick and I, I don't even know

what it's called

now, but I remember thinking that was so

fun. Um, so I don't know. I think that

was kind of how I

got into it is I,

branched out. I tried something like I'd

never tried group exercise before,

literally like signed up for gym, the gym

and just went by myself and tried it. And

I don't know.

I, I don't know. I just thought it

sounded like fun. And then I really,

really, really loved it.

And like, I really found instructors that

I felt like could push me. And I think

that's the other

thing too, is like, like,

feeling like my body was strong, like

stronger than you realize. Um, which even

I'm still

learning today. And like, I know one

thing we haven't really talked about is

like the building

blocks of what we're doing for, um, our

running future and like what we're doing.

And like right

now, um, I don't know, I'm sure we'll

talk more and more about it, but we're

training for Sydney

marathon. We ran a few marathons, just

ran one not too long ago. And, um, so

like still even now,

I'm learning what in the heck my body is

capable of. Um, but it's fun, but hard,

like, and sometimes

the hard sucks. Like sometimes like I don't

want to work that hard. And sometimes

like, like even

now, like I'll occasionally go to the

cycle class and I'm like, Oh my gosh,

like, why am I doing

this? But it's like that after of like,

man, like I worked so hard and like, that's

the difference

maker. I think. So to go back to the,

like the motivation that you get through

group exercise,

why do you feel like that specifically

for your personality type is something

that

it helps keep you down that path? Like,

is that like, what, what about that keeps

you there?

What do you enjoy? Like, is it the just

hanging out with other people? I think it's,

yeah, it's

like, I think when you're starting out

and you don't really know what to do, um,

you kind of

have that guidance already. Like, you

know, like, okay, I'm going to be

instructed by like this

instructor that obviously knows what they're

doing. So there's a comfort level in that.

So there's like, it can be a little

uncomfortable walking into a class. Like

you don't know what

you're doing. And I would definitely say,

if you have friends, like take a friend

with you. Like

I just know, like sometimes when I, when

I was going for the first time,

like I didn't have a lot of friends that

had that same drive to go do something

like that. Um,

but there's definitely a comfort level

with like something new and like having

that instructor.

Um, and then, like I said, I think it was

working hard for that, however long you're

going for.

And then like feeling that like sense of

like, wow, I worked really hard and like,

I feel so good.

Um, and then there's also like,

I don't know, there's that like human

connection of like,

you're working hard with like a whole

group of people. Like it's not just you.

Um, like,

and you're all kind of like cheering each

other on in your own like way of like,

good job. Like,

I know you lifted up that weight hard. I

know you worked out.

Is that what you say to people? I know

you lifted up that weight hard.

Yeah. I guess that's something people are

going to learn is like, I say things

wrong sometimes.

Like I'll like have like something like I

want to say, and then it's like, it's

wrong.

And I'm like, wait, that wasn't what I

meant. Um, but yes, no, I can't. I don't

think I've ever

said that to somebody, but like, maybe

you should, maybe I should, maybe I

should make a t-shirt.

Hey, you lifted that weight up hard. A

true inspiration on the back. I don't

know, but

that is, I don't know, for someone like

me that has the motivation kind of to do

a thing that

gives you like that comfort to like step,

actually step into it. That's interesting.

I feel like the part of it that I wouldn't

have guessed

would be, you know, having a trusted

guide through the thing that you're

talking about doing and

being able to like lean on their

expertise. Whereas I feel like my default

would be much

more. So like, I want to be my own coach

through this. Like I want to learn all

the stuff. Uh,

and I find that more motivating. Um, and

I have like a real life example of this

because like,

if we're shopping at the grocery store,

if we're shopping at a home goods or not

home goods,

um, home like depot or something like

that. Like if there's like a thing that

we cannot find,

or we are not sure what the thing is that

we're looking for, I'm one to just go ask

a

very kind employee of, Hey, this is what

we're looking for. Can you point us in

the right

direction? Where you are one to search on

your phone for how

ever long it takes to find the thing in

the aisle on the row before you would

even dare to ask an

employee for any amount of help. So that's

a real life example. I mean, I think that

there's no

fate worse than having to ask somebody

where something is. Um, so I'd, yeah, I'd

rather die.

Oh my God. Uh, okay. So I don't know

where on earth. Yeah. We kind of got lost

in the,

we'll, we'll refocus ourselves. So like

reeling it back in. So I want to go back

to the running

story. So I, I ran that two and a half

miles and it was terrible. And, uh, I, I

knew though that

like, first off the start of anything is

by far the hardest part. Um, and it

really is like

whatever, when you realize that it like,

okay, cool. It sounded like a dream

sounded like a

reality. More than likely like that in

state probably is great. Like it probably

is a great

thing that you're going after. It

probably is a big feeling of

accomplishment to finish a half

marathon. You know, like that was the

thing I was working toward. Um, but when

you realized like to

get there, it's going to be really,

really, really hard. And it's going to be

really, really, really

hard for the foreseeable future. Um, and

it's like when you realize like, okay,

this is going to be

hard. And now I, now I, I've felt how it's

going to be hard. It's no more of like,

well, you know,

that that's going to be tough. I'm like

looking at this training plan, I'm gonna

have to run all

these miles. And that does seem like a

lot. And then you go out and do it and

you're like, holy

frick. Yep. That it's every bit as hard

and harder, uh, than I was anticipating.

How do you

figure out a way to still show up to

still do it? And like, that's, that's the

magic. So, um,

you know, I, to me, like how I do that is,

um, you know,

the, the people that run marathons are

the sort of people who can make their way

through that.

And so what, uh, you know, my, my path

toward changing that about myself and

becoming that

person, um, is to, to surround myself

with as much, you know, just trying to

pound it into my

head through listening to things, reading

things, learning things, looking things

up.

And, and eventually you, I, you know, I,

I became a runner. Like I, now I identify

as that. In fact,

um, really, really early on, I would call

myself a runner, even though I hadn't ran

like 10 miles

total in the last decade. Um, but I, I

chose that that was going to be my

identity. And then it's

just a matter of making that true, uh,

which is a lot of freaking work. And I

think like to a lot

of people, you know, start the new year

with wanting that to like a new year's

resolution,

how is this, how is this like different?

How is this mindset different from like

new year, new you?

Yeah, I, uh, this is great. I, I didn't

even think about this, uh, as we were, uh,

kind of going

through and talking about some stuff that

we might potentially cover. Um, I'm, I,

it, I think

it's human nature to love the idea of a

new year's resolution. Like I I'm going

to do these five

things at this one thing and it's going

to completely change my life. And then,

um,

the, I don't know what the actual

statistic is, uh, but it is obviously

incredibly low that anybody

sticks with that to the, to the extent

that it may as well be zero. Um, and I, I

think that that

is probably the least effective way to

make a lasting change because it, you

know, going back

to the top, it is, it's just an exercise

and talking about what you want and, and

to see how

far your willpower can take you and

spoiler, it almost never is far enough

that it sticks

as a lasting thing about your life. So,

you know, really all it is, like, if you're

like,

I'm going to eat healthy and lose weight

and I'm going to do it on January 1st. Um,

and I'm going

to have, and I'm going to see how long

that lasts. Uh, and, and what you find

out is not how much

weight you can lose. You find out how

long it is that you can have a willpower

carry you. Um,

and then ultimately there's going to be,

um, like, ah, man, I'm off work because,

uh, it's a

and like, ah, man, I ate a thousand

calories for breakfast. Ah, well I'll, I'll

just eat a lighter

lunch and then lunch rolls around and

like, I'm fricking hungry again. And I'm

going to eat that.

And then dinner rolls around. Like I blew

my, my thing and I was not supposed to

have a cheat day,

but like just an extra cheat day. And

then like, it just like snowballs out of

control and like,

and now we're right back to where we were.

Um, and, and so I feel like, yeah, new,

new year's

resolution is just like exercise in how

much, uh, how much can your willpower

take you? And it's

never, never to that, uh, destiny.

Where you actually want to go. And so how

I feel about this and why I feel like the

way that I have

introduced lasting change in my life is

different is for one, um, there is like,

there's no distance

between, I think of it as a good idea and

I'm going to start pursuing it. Um, and

what I like

specifically, what I mean by that is I

don't fricking wait until the weekend to

start the thing.

Like I, I signed up like the second that

I decided, like, I'm going to fricking be

a runner

and I'm going to figure out how to make

that happen. I signed up for the half

marathon. Like,

and, and that's crazy. Like, no, that

doesn't make any amount of sense. Um, but

a lot of these

really hard things are never going to

make sense when you start. And the

hardest thing is just to

start. And, and like, to be honest, like

if you are going to be a runner, then you

start running

today and like, and hard stop. Like there,

there is not going to be something that's

going to change between now and January 1st,

that's going to make it so much easier to

do. All you're doing is wasting time. And

if you want to

get to a goal and you're going to defer

the start date to some arbitrary cutoff,

like I'm going to,

well, I'll start on Monday, uh, or I'm

going to start on Saturday, uh, or I'm

going to start

after my birthday or when I turn X years

old, um, like just, just do the thing,

like, just,

just get going. Um,

you know, that, that is also how, you

know, we have the bravely.dev thing over

here. Um,

which I can't make the camera switch to

the third view, but, um,

but yeah, so, you know, we started down

the path of our business very much that

way of like,

uh, it went from idea to all in for like

130 straight days now, um, of make the

thing happen.

Right.

And, um, there was no like, okay, well,

you know, I'll wait till the summer and

the kids are out of

school. So we'll have a little bit more

time in the summer or we'll wait till

after the marathon

because we'll have more time because we

won't be spending as much time on long

runs, uh, or

whatever. And so I'll have more weekend.

It's like, I'm, I'm starting now

immediately. And

because, you know, I, I have aspirations

for what my future looks like. I've

always wanted to have

this thing.

So I,

so I have a question for you. So like for

me, and I know I mentioned this is like,

I'm a planner. I am a meticulous, like,

it's so funny too, because we are you,

you are not, we,

you are such a spontaneous person. Like,

I can't even tell you how many times you've

had an idea

and we just go do it. Like, it's so like,

I've had kind of had to like learn to

like,

just be okay with that. But for someone

like,

me, that is a planner and I want to make

sure I have all my ducks in a row. And

like day one today

feels really hard. Like, how do you

navigate that side of things? Cause even

like, yeah,

the business and bravely and, um, like

still even now I'm like, how did we, how

did that even get

started? I don't even like, it just did.

And, you know, you've done this enough

times that

you're kind of like, you know, getting to

be like really good at starting things.

Um, but like for someone like me, it's

still really hard.

Yeah. So like, is the question, how do

you,

like for someone like, like that wants to

have it really planned out, really

thought through,

really like intentional about it, like

rather than just like, all right, go now.

So, and you'll have to help me through

this. Cause I don't have the same, like

you mentioned,

like I, I am not risk averse. I'm fine.

Like if you, if you want me to sell the

house, sell the

cars,

put it all into something, like I'm going

to do it. And, um, and that's, that's

obviously,

I, I understand that I'm a little bit

crazy in that sense. Um, but at the same

time, I think

at least from my perception, a lot of

people who don't start, uh, who are not

okay,

like they need to know like all the X, Y,

Z factors of the thing. Uh, just at least

again,

from my perspective, it feels like just

fear, right? Like it's going to, it's

going to be, um, real hard. And what if I'm

not perfect with it? And I need to like,

well,

I'm going to look silly or people are

going to judge me or there's X, Y, Z,

just like bad thing

that could happen, bad thing that could

happen, bad thing that could happen, bad

thing that could

happen. And where my like mindset has

shifted to be clear, like even that, that

even for me, um,

has held me back at times. And like, if I

could go back and I had like one thing I

could tell my

younger self is like,

those fears are never as bad as what

reality actually is. Yeah. Like, I mean,

sure. Occasionally

maybe there's something that's like, wow.

Yep. That, that was something that was,

uh, avoidable

hindsight 2020, but I would say 99 times

out of a hundred, those fears, even if

they like that

thing that you were worried about happens,

it's like, oh, well, that was like, that

was nothing.

Yeah. That was, that was not a big deal.

And, and,

and so, and I also feel very fortunate

cause like I've had people tell me those

things. And even

though I'm stubborn and I don't think

through that, uh, in the moment, um, you

know, in hindsight,

uh, like going back and learning from

that wisdom of it's going to be okay. It's

going to be fine.

You're going to learn along the way. And

it like failure isn't a, uh, a terminal

condition. Failure

is an opportunity to take what you've

learned and, you know, bounce to the next

thing. So yeah, that

would say overthinking things is almost

never helpful. Right. Yeah. I think you,

you will learn

more doing a podcast with your husband

and just doing it, uh, and getting into

it. Then you'll

ever like learn from talking through it

and pre-planning and, um, and getting

perfect.

Cause the thing is, is like, you're

already better at being a podcaster now

than any amount

of time that we've talked about it in the,

in the past. And, um, that that's true of,

of,

any, any big thing that you're wanting to

go and do, you know, I, I, we talk about

the business.

Like I, I really love our little software

development business that we've built. Um,

but you know, I, I am, I'm, I don't even

know 10,000 times more knowledgeable

about how that

works than I was, um, four months ago.

And that comes from a person whose career

is in tech

leadership stuff. Like,

I, I come from this and, but diving into

it and having to be responsible for all

the things,

uh, from, you know, everything from

setting up HR stuff, uh, all the way

through to fulfillment and

like marketing. I mean, that, that's like

a real big thing that I am learning about

and, and,

and actively trying to become better at,

but like, uh, I am so much better now

than I was four months

ago. I've learned so much. Yeah.

And it really just comes from like, you

just got to do it. You have to have the

life experience.

I do think it's that it's like, you just

got to do it. Um, it's scary. Like it

literally like

to think for someone like me still to

even think of like this big, I don't even

know,

like just this big thing that we have

this big dream for. It's like so cool to

think about it.

And then it's also so scary. I don't know

how else to describe it, but yeah.

Like what about, what about it is scary?

Do you feel like,

I think it's the risk. It's like, it's

the failure. And like, I think that's

something

like I've even like, I've gone to therapy

for is like this fear of failure, like

failure and,

um, like being okay with that and like

having, which, you know, and I think one

thing I would

love to talk, maybe this isn't the week

to do it, but, um, is like having like,

it's okay to fail.

And like, I have you to like, help me

through that failure and like,

how do people that, how do people

navigate failure, I guess on their own.

And then how do

they like, what are some good ways to

like get, like have somebody there, you

know? And I feel

so lucky because I have you and I know

that's not the situation for everybody.

Um, but yeah,

I think for me it is that, that scariness

of failure and I have had to do some like

big growth

and I'm still like, I mean, I'm still

growing in that of like being even in my

like,

own job and, um, uh, starting the company

together of like, not everything's going

to be perfect and

that's okay. Like learn from that. And

like, it is the human experience to have

moments that are

not going to go exactly as you planned.

And that is, I mean, that's going to

happen and that's okay.

Yeah. I think, um, you know, one, one

thing that I've had the biggest shift of,

with regard to failure is, um, the,

I would say like the thing that I would

want to always avoid, um, and I said this

a second ago,

but like it, it's never as bad as you

think. And also, um, failure truly, like

in the things that

you're afraid of, like the things that

you would define failure as, which is

like, I'm not going

to meet the, I'm not going to meet my

goal.

Um, that is, that is an inevitable

outcome. Like we are absolutely going to

fail. Um, like either

you're going to fail because you gave up

or you never tried and you used to get

the failure by

default and you're gonna have to live

with that, or you're going to try

something and, uh, maybe

you, maybe you knock it out of the park

this time. Um, and that's great. Good job.

Uh, you're lucky.

But the, the reality of it is more often

than not, you're going to have stuff that

didn't go

as planned. It's not going to go as good

as you would have hoped.

Um, you're going to have to learn and

adjust. Uh, I mean, running is a great

analog for that

because like the number of times that I

have felt confident, um, uh, about how a

race might go or

how a particular run might go, um, is a

much higher number than how many of them

actually

went well. And sometimes you think like,

oh man, this, this whole training block

is going to be

crap and I'm not going to be able to get

to the point that I want to get to. And

then you build

the bricks.

And you build that and you get to the

point and you're like, wow, actually, you

know what? This

was better than I expected. Yeah. And I

think something too, that helps me. And

this seems a

little cliche, but are some like strong

mantras. And I know like sometimes we're

struggling through

anything or a run, um, is like, if it was

easy, everybody would do it. Like that's

something like

I repeat to myself when I'm like having a

hard moment. And I think that you could

say that,

you know, even with

this company and

Oh, yeah.

Like if it was easy, everybody would be

doing it. And you know, like it is hard

and that's okay

that it's hard. And then like, there's,

which I mean, I know like we, like I do,

I like to take

Peloton classes and stuff and they always

say like progress, not perfection. Like

that, that one's

another one that's like really stuck with

me. So I think finding those mantras too,

that like

resonate with you is I think important

because it's just a few words, but like,

can have lasting impact. Yeah. I think

one thing that, um, I also have seen reframed

is it actually

what you, what you hit on is exactly the

thing is nowadays. I almost get excited

when some new

challenge arises that makes me feel like,

like, Oh my gosh, I just want to give up

because every

time that I feel that I know that other

people have that same like hurdle in

front of them.

And I don't mean that in a bad way, but

like, I am also a competitive person.

Like, and I,

I want to, I want to do a good job. Yeah.

And the harder that the road is, um, that

means that

there's going to be fewer people at the

top. And, and so like, and maybe that's a

little messed up,

but like, I, I think that I, I now look

at that as an exciting thing because I'm

not going to

give up. Like, I know I'm going to keep

going. I'm going to figure this out. And

that means

it's just going to be that much harder,

um, for anybody else to do the same thing.

Um,

and, and it's, it's honestly like, that's

the blessing that not knowing all of this

at the

beginning, uh, has, because if I would

have, if I would know all the things that

I was going to

have to figure out a solution to, I

wouldn't have started the business. Right.

It would have been

like way too insurmountable, um, way too

stressful to think about all those things,

but you, you

don't face them all at once. You face

them one at a time or a handful at a time.

Um, but yeah,

like right now, you know, one silly thing

is one of the apps that we,

we built, um, it got pulled from our

payment processor. They don't allow us to

do that sort

of thing. And so now I'm going to, uh,

have to figure out another payment

processor, which is

a whole freaking thing. And, uh, to have

to go through that is not anything that I

wanted to

have to spend time on. Um, but the, the

hidden blessing in all that is that I am

now going to

not be dependent. Uh, the company will

not be dependent upon a single payment

processors whims

to our ability to sell things to

customers. Like we're going to have an

alternative thing with that.

And then also through that process, the

ability to make lemonade out of this

limit of a situation,

which is, Hey, you know what? Screw it. I'm

fine. I can't sell it. Great. I'm just

going to give it

away. And we're going to use that as an

opportunity to have some people know

about us that wouldn't

have known about us. Otherwise they can

get some value from it. I can't sell it

to them anyhow.

And then maybe they take that goodwill

and consider us next time.

They have some other software need. Uh,

and, and yeah, that's a great thing. And

I'll learn some

marketing things along the way through

that process. I'm going to build out some

infrastructure

to be able to give stuff away and be able

to keep track of all that stuff. And so,

yeah,

was it a hurdle that I had to go through?

Absolutely. Would I take it back now? I

wouldn't,

I, I, we are set up better with the

business because of that thing that I did

not want to

have happen. And like that feeling in my

stomach, when I got that email of like,

you're all your,

all your money's on hold, uh, and you can't

sell this thing. And it was like, Holy,

like what the

frick? Like, this is a, I, I, I just like

you catastrophize. And in the, in the

first like

three minutes that that happened, it was

like the, the world got a little darker

around the

outside of it. And, and you're just like,

I, how am I ever going to figure this out?

And then, and then it's just like, well,

I just one thing at a time. Like I can't,

I can't go back in

time and fix this. And so now it's just,

what do, what do we need to do to make

our path now that I

know these new facts? Uh, and how do I

learn how to avoid this, um, next time?

Uh, which is quite

honestly, I, there's disclosures that you

have to read. Like they have acceptable

use policies for

a reason. Um, and I a hundred percent was,

uh, in violation of that. They had every

right to shut

me down for what I, uh, for what had

happened. And, um, you know, so that's,

that's another lesson.

Yeah.

I'm not really one to read a lot of

details, so perhaps that will be

something I'll have to learn

over the course of time a couple of times,

but you know, we, we are better off

because of the,

the challenge and, and that is, that's so,

that's so true of so many things.

Right. Yeah. Yeah, definitely. Well, um,

we've been going for a while now. Do we

want to wrap up

this first episode or did you have

anything else? I do. I do think, um,

to, to really nail down the, the lesson

from the running stuff. Cause while this

is not a running

podcast at all, it is, um, a big thing

that I think a lot of people have

aspirations toward.

And, um, you know, I, I think for me,

like, as I went through that, I, I

learned a lot about how

to, to take something that you want to do

and turn that into something that is not

just a new

thing, but rather has now been like a,

that almost three year thing. And a few

marathons under your

belt and a few marathons. Um, yeah, it,

it didn't end just at a half marathon. Um,

it's something

that continues to grow and continues to

be, um, a part of my life. And when I

look out five years

from now and, uh, what do I, what do I

want myself to be? Um, a runner is part

of that. Yeah. And,

um, I'm, I'm happy with,

with, you know, the progress that I've

made and I have other things that I want

down that path.

But, um, what that, what that took for me

personally was, um, I had to make that a

part

of my identity. And that was through, um,

exposing myself to as much of, uh, that

as possible. And

maybe, maybe in a way it's more just the

introverts version of what you described

with group exercise.

Like maybe it's just, you know, I, for me,

I, I needed to be exposed to,

like-minded people. Um, I just am not one

that's going to show up for a track night.

Like that's

just not my style. Um, I'm okay with the

occasional, you know, running with random

friends and stuff. But, uh, for me, it,

it, these are internal exercises. And, uh,

so I can get kind

of the same benefit of seeing other

people do it, but just more through books

and podcasts and, um,

and just engrossing myself in those sort

of things. And I think it'll be

interesting to,

as you know, we talk about that a little

bit more of like how that, what that

looks like for

different people, because like, for me, I

feel like there are other ways, like I

can do basically

the same thing, but in different ways. Um,

and like exploring what that could be.

Cause to be

honest, I don't really know, but like, I

think there, there's something there. Um,

and there's

like, there, like you said, there's introverts

and extroverts and I'm, you know, a

little bit

of both, I guess. Um,

where you're definitely a more introvert.

And I think there are really unique ways,

like,

and like, that's the thing too, is like,

it's not like a formula. It's not like,

I mean, in a way it kind of is like, but

like, there are different ways this can

work for people

and it takes to pull in like the failure

and like, it just takes different trying

different things.

Yeah. And it's okay to try different

things. Like what works for you. Yeah.

And I think,

you know, for me, what through my thing

and like, I'm a, I'm a person who enjoys

writing. And so

over the course of the last five years, I've

written quite a bit. Um, and go back and

I read

notes, uh, that I had written, you know,

early on in the process or even before

this, where,

you know, I, I talk about like, I'm going

to do this thing. And it is really cool

to go back and

read those things because, you know, to

me, when I think of, um, you know, how,

because I think I, we can end the show

today on, you know, if you could, if you

could give one,

if you could give a person, uh, some

advice on like, if they want to make a

change, like,

what would that be? Um, and I look back

and I, I see myself doing it. It's just,

it's really cool

to see that. Um, so I'll, uh, I'll ask

you first so I can have a second to like,

think about that.

But, um, if you had somebody who was like,

Hey, I want to start running or, you know,

I want to

start eating healthier or, um, you know,

I want to start eating healthier or, you

know, I want to

you know, fill in the blank. Um, they

have some thing that they want. How would

you help them

turn that into, uh, something that is, uh,

something that they can actually achieve?

Well, and I think you've touched on it,

like immersing yourself, like, you know,

find some,

um, like content creators that, you know,

you kind of like look up to that,

maybe talk about things like that. Um,

like get excited about it, like find

I, I think that's it. Like find ways to

get excited. Um, and, and, and, you know,

like you

said, you go back and you read what you've

written. And I think that even in itself

is so

fun, like write some things down and know

in however much time it could even be

like in a

month, like you'll have that to go back

to look back on. Um, which is really,

really cool. And, and I, and I would say

like, just find ways to make it fun.

Yeah. I think, man, that's, that's better

than even what I was going to say. Cause

like I,

as, as you'll see, like I am a very

passionate person and, um, through that

passion, like that

comes from a sense of like playfulness

and fun. And, um, I, I think, you know, I'm

not one to

take myself too seriously.

Like I, uh, I'm certainly, uh, you know,

prone to all the same things that

everybody else

is, but like at the end of the day, like

I, I do, I like, I want to have a good

time.

Like I want to be playful and fun and the

longterm sustainability of something does

need

to be like that. That doesn't need to be

a part of it.

Yeah. And like, it's not going to be fun

always like running that first mile or

two is not

going to be fun. But if it's like

listening to your favorite comedian or if

you're like

wearing an outfit or a pair, a color that

you wouldn't have normally worn before,

like find

ways, like, yeah. And it's very, make it

really applicable to you.

Yeah. I would say, uh, hard things can

also be fun for sure. So just to say that

it's fun

or enjoyable doesn't mean that I mean

that it is easy, right. Um, by all means,

there's lots

of stuff that is extremely hard that you're

just going to have to do. Uh, but it is

fine

being the little tiny bits of that, that

can be moments of fun or, um, just a

little sprinkling

across the top, uh, as you go through and,

and can make those things enjoyable. Um,

for me,

I would say the, the, the thing that I

find most, um, most impactful is whatever

the thing is that

you're wanting to do. Um, you're going to

have a part of that.

That is the reason why you don't do it

now. And, uh, so like, you have, you know,

if you're

eating healthier, you're going to have to

figure out how to buy healthy food or, uh,

how to, you

know, meal prep or plan your week or

whatever, or if you're going to run, um,

you know, how,

how are you going to fit that into your

schedule and how are you going to wake up

early and et

cetera. And even if it's not something

like you, like, you know, we're, we're

really sticking to

like healthy lifestyle things, but even,

which I think is great, but even if it's

like, you know,

like journaling. Yeah. I want to write a

book. Yeah. And like, or like write

something that you

think is fun. Like, I don't know, like

there's so many ways like you can, I mean,

again, we've

kind of stuck to like the more healthier

lifestyle things, but like, that is

definitely not what like

you have to stick to. Right. Well, you

know, with the business, you know, for me,

um, and I'll kind of, kind of bring this

home, but the, uh, the thing for me right

now that I

have to figure out that I don't know how

to do is, um,

like I'm not a marketing professional. My,

my job is in technology. Yeah. Um, and so

I feel

very comfortable with the development and

the product design and, um, all that side

of the

business. Um, but I don't have the

professional background of a marketer. Uh,

and I don't need

to be a Steve jobs, but I do need to be

able to be serviceable in that. And so

for me, like what

that looks like is what do, what does a

marketer know how to do? What are like,

what are the things

that they spend their time?

Learning about, um, what, what are, what

are things that if I would have gone to

school

that I would have like gone through and

learned? Uh, and, and so what I would

suggest, like the

answer to my question of like, how would

I advise you to start the thing is look

at what do I,

what do I need to do in the day to day to

make that happen? Like identify what that

activity is

that that is the hard part of what you

need to do. And then find people that are

doing that

and learn from them. There are, I mean,

that's the beauty of the, you know, the,

the internet today is like, there are no

shortage

of people that are doing the thing, uh,

out in public, uh, across all the

different places that

you can find, you know, podcasts and

videos and stuff like it it's out there.

Like there are

absolutely people doing it. So find them

and, and you'll probably find a handful

of really

entertaining versions of this. Um, and

then, uh, and learn from them.

Like, just like, okay. So I know that I

need to wake up and run every single

morning. If I

want to fill in the blank goal, I need to

watch people who are doing that. And I

need to see that

it's possible. I need my brain to stop

fighting that because like, yeah, they

also want to sleep

in. I want to sleep in, but I have to be

able to wake up and do it. And so like

seeing people

emulate that and live that out helps you

realize like, okay, like I can, I can

learn this. I can

do this. And then just, you keep, keep

compounding that belief through your own

repetitions at it,

but then also just like continue to, uh,

just try to drill that into your skull by,

because, because here's the thing, like

we're humans and we want to be

entertained and

there's all kinds of things that you can

just scroll through on your phone and, um,

and use your phone as a pacifier, take a

little bit of that, um, and use that for

something good.

And so, you know, scroll past the stuff

that's just junk and stop and watch the

video of the

thing that is the thing that you want. Um,

and, and basically teach your algorithm

like, Hey,

this is the stuff that I care about and

that I want. And, uh, algorithm will

figure it out.

Algorithm, very smart algorithm will help

you spend time doing whatever it is that

it thinks

that you want. Um, and, and so, yeah,

find, find people who are finding joy in

the day-to-day grind

of what it is that you want to achieve.

Um, and, and, and start following those

people and learn

from them. And I'll say the fun part is

with the business has,

has been getting some fun merch, easy,

fun stickers. And it brings me, it

brought us some

joy. I don't know. So it was just, you

need people to like buy running merch if

they want to be a

runner. Well, yeah. Like buy that running

headband, buy those running socks, like

retail therapy.

Katy's advice is retail therapy. Hey,

you know, real life here. It works. All

right. So if, uh,

you would like to email us any questions

or anything like that, you can email us

at

brave, uh, sorry, that's bravely.dev.

This is a different thing. You can email

us at build horizons.com.

Uh, and yeah, if you have any questions,

topics, or anything else, I just want to

say hello. Uh,

we would love to, to hear from you. Yeah.

And with that, we're going to turn it

over to Katy,

who has spent a lot of time. This is

going to be fantastic. Absolutely. 10 out

of 10 sign off Katy

hit it. Thanks for building with us. And

we are cheering you on. Wow. That's it.

That's the one.