Preview of the 2022 Annual Convention and Showcase

Jason Shelton, GM of Loretto Telecom and VP of the TNBA, discusses what attendees can expect from the 2022 TNBA Annual Convention and Showcase.

Show Notes

To register, please visit https://www.tennesseebroadband.com/events/tennessee-broadband-association-2022-annual-convention-showcase/. 

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Lead Tennessee Radio features conversations with the leaders who are moving Tennessee forward. Topics include rural development, broadband, technology, legislation, policy and more. The podcast is produced by the Tennessee Broadband Association.

Intro:
The following program is brought to you by the Tennessee
Broadband Association.

Lead Tennessee Radio, conversations with the leaders moving our
state forward.

We look at the issues shaping Tennessee's future: rural
development, public policy, broadband,

health care, and other topics impacting our communities.

Carrie Huckeby:
Hello, everyone. I'm Carrie Huckeby, the executive director of
the Tennessee Broadband Association.

And my guest is Jason Shelton, the general manager of Loretto
Telecom.

Jason is the upcoming president of the TNBA, and he's also the
chair of this year's TNBA Annual

Convention and Showcase.

You're a busy guy, Jason, welcome.

Jason Shelton:
Thank you very much. I'm excited to be on to be able to talk
about our 2022 Annual Convention today and anything else that

we might want to talk about in regards to Tennessee broadband.

Carrie Huckeby:
Great. Well, this year's convention is May 31st through June 2nd.

It's taking place in Franklin at the Cool Springs Marriott.

We've been there a few years.

It's a great location.

It's outside of Nashville, but it's close enough to get there if
you want to go.

There's plenty of parking outside the convention center, and the
Marriott has been great to work with us, whatever we planned.

So we look forward to working with them again this year.

So before we dive into any specifics about the convention,
Jason, tell us why you think the convention is important to the

association and to our industry as a whole.

Jason Shelton:
Carrie, that's a great question.

Obviously, all of the previous conventions taken place in years
before have all been important as well.

Obviously, this year's is no different.

And of course, broadband is an extremely hot topic these days.

There is a lot of support behind the industry now, whereas in
the past it was a little bit of a struggle to be able to get

folks to understand why things needed to be changed.

And finally, unfortunately, it resulted in a national or
international

pandemic to kind of help push the envelope a little bit.

This year's convention, we're kind of at a little bit of a
crossroads.

And what I mean by that is, is while broadband previously, you
know, individual companies, etc., were kind of doing

their own thing. There was some public support, of course, with
grant programs in different states across the country, Tennessee

obviously being a leader of some of those grant programs, state
grant programs.

But more now with all of the dollars being pushed into our
industry, both from state and, of course,

federal levels, the infrastructure bill rules being announced
here within the next few months and so on.

All the more important for those that are in the know to need to
know what needs to be happening and what they need to be looking

out for. Of course, rules associated with the various programs
and that sort of thing.

And I feel like the lineup that we have this year is going to
allow those that attend to be able to have a leg

up potentially on some other companies, obviously competitors
and that sort of thing.

So like I said, I feel like we're at a crossroads.

What we do today is definitely going to impact tomorrow and the
next generation and a few more even after that.

And so therefore, the Tennessee Association Convention is
definitely going to be a location where

you'll be able to get some information and have some discussions
with folks that are definitely going to be able to give you a leg

up.

Carrie Huckeby:
Well, there's definitely, as you said, a lot going on in our
industry today with broadband and a lot to keep up with.

So it is important to try to keep, you know, as much information
and as up to date as possible.

So these conventions and meetings definitely serve that purpose,
like you said.

Well, every convention always starts out with a good committee,
and you've pulled together a great committee this year,

made up of our members, our associate and platinum members.

And as I said, that's a great way to get any convention off to a
great start.

But tell us some of the things that you and the committee are
excited about, about this particular convention.

Jason Shelton:
Yeah. So well, first off, I would be remiss if I didn't say thank
you to all of our committee members for their

participation and help.

And we've got some some folks that have been on previous
committees.

So, you know, they're returned participation is obviously
appreciated.

We got some new faces on as well.

And then, of course, with all of our associate members, we
wouldn't be able to have these without their support, too.

But as far as the agenda, I'm really excited about our agenda.

We do have the Speaker of the House Cameron Sexton of course,
from Tennessee, is going to be speaking and doing

is going to be our opening speaker.

And we've got some folks both from the national stage as well.

And then, of course, the Tennessee Department of Economic
Development is also lined up to be able to speak

in addition to those folks.

But then also, we've got a little bit of a rock and roll
opportunity.

We've got Sandy Gennaro from The Monkees fame, as well as Cyndi
Lauper.

He's a drummer.

So for those that are familiar with the rock and roll industry
and that sort of thing, it definitely ought to be a

name that folks recognize.

But I've been really excited about being able to listen to him
speak.

And of course, he spoke at the NTCA Fall Conference that was in
Nashville in the fall conference from

from back in 2021, I believe.

And so excited to have him speak to industry companies again, of
course, have a little bit

more intimate conversation with Tennessee companies directly.

And ultimately the title of his conversation is "Beat the Odds."
And I definitely feel like that's something that we

as companies need to be focusing on, is beating the odds when it
comes to the challenges and everything

associated with broadband, you know, as far as rules and where
to go to get

materials and labor and so on.

We're going to have to figure out a way to beat those odds.

Carrie Huckeby:
Yes, I'm looking forward to hearing Sandy talk.

Just some of our early calls with him and and conversations have
been really motivating themselves.

So, yeah, he calls himself a rock and roll thought leader.

So looking forward to that.

But also, as you said, you know, speakers from the Tennessee
ECD, you know, they'll come with, I'm sure,

lots of information about the coming grant rewards and the
mapping and some and talk about

rural community development as well.

So a great lineup for the opening and keynote.

So you've also at the convention have had peer group breakout
sessions over the last couple of years and

those have seemed to be very popular and well attended.

And you have those planned again.

What do you think the attendees take away from those and why?

What makes those so popular?

Jason Shelton:
Well, I believe it's because you're able to sit in a room with
your peers and talk one-on-one about challenges or, you

know, obviously good ideas as well.

Not everything is a challenge, but some breakthroughs that folks
might have had in dealing with their individual departments.

Because, again, a lot of times when these conferences are put
together, what we tried to focus on

this year was just overall inclusion and wanting every attendee
to be able to walk away with something.

These peer groups have been a historical formula for folks to be
able to do that.

Obviously, any conference is only as good as what you put into
it, but I've had, of course, good

feedback about these.

I've had previous or other state association convention
exposure, and

these to me have always been one of those periods of time that
folks are able to ask questions that relate directly to

what it is that they want to know about and to be able to
potentially walk away something that's going to be able to help

them in their day to day business.

Carrie Huckeby:
Well, I know in my career I've always if I had questions or a
challenge or something I needed help with, it

was always the peer group that you would call on or email or
say, help me out, or those meetings are very

valuable in your career at any point.

So glad to see those on the agenda again this year.

You know, so with with the convention, we always put an email
out there and request speaker

proposals. And this year the committee was fortunate to get lots
of those and had a lot of great content to pick from.

So tell us a little bit about the breakout sessions.

Jason Shelton:
Yeah. So once again, you know, again as when we initially set
out, we were looking for inclusion.

So of course, we did take feedback from last year's convention.

And for those that submitted survey responses, we looked at that
as well, and we wanted folks to be able to

have a continual take away.

And I'm excited because of, not only our opening session and of
course the peer breakout sessions, but because

of the breakout sessions, we were able to get speakers that are
going to align

regardless of who attends this conference, they're going to be
able to speak to someone that can directly speak to them.

In terms of whether or not it's operational, finance, or just
kind of knowing more about the industry and that sort of

thing. So I'm really excited about that.

The speakers that we have lined up, I believe, they've been all
notified and committed, but we're really looking

forward to what they have to say as it — when we're in the
trenches all day,

for the most part, we don't have a lot of time to be able to
focus on what the experts are.

And I really do feel like the speakers that we have lined up are
experts in these individual fields.

And that's going to be a really big takeaway for folks that are
in as far as, like I said, their

individual responsibilities.

Carrie Huckeby:
Yes, I think the committee did a great job this year of picking
out those presentations that spoke to different disciplines,

as you said. Well, where, you know, the sales and marketing and
customer service can go to one session and the operational,

network, engineering to another session, and management and
leadership to the others just and, you know, just good overall

sessions. So, and there are six, I believe, on Wednesday, the
main day of the convention.

There will be three breakout sessions, and then there's three
more.

So a good selection there on Wednesday afternoon.

The last day, Thursday is the showcase, and that's really
important to our vendors.

You know, they're busy setting up on Wednesday evening.

But tell us a little bit about the showcase in the expo and what
our attendees will see there.

Jason Shelton:
One of the changes that we've made this year is, especially with
feedback from some of our vendors and associate members,

is to have more of an opportunity for attendees to be able to
interact.

And one of the new things this year is, is we were able to
secure those breakout rooms for

Thursday morning while the showcase is going on.

But we've also got some speakers lined up during those time
frames.

They are shorter session, so it's not the same as what you would
see on a Wednesday

afternoon breakout session.

But it's more of an opportunity for a vendor to be able to
showcase their products and to be able to talk more

about whether or not it's a software system or something like
that.

Something that you're not necessarily going to be able to see on
a showroom floor, especially because as anybody that's ever

attended in the past, it can get a little loud in there.

And so you might not necessarily be able to get the full
takeaway of what that vendor or that associate member was trying

to be able to showcase.

And so we do have on Thursday some smaller breakout sessions, if
you will.

There are 30 minutes apiece.

And the speakers and folks that are going to be doing those, I
think that they're going to find value in being able to

do that and still for everyone else to be able to visit the
showcase floor.

So we're not necessarily taking away anything.

If anything, we're adding to it.

And I really hope that that's something that continues to happen
just because, like I said, it provides an additional opportunity

for some of our associates and vendors to be able to showcase
more of their product with a more intimate setting as well.

So really excited about that and hoping folks take advantage of
it.

Carrie Huckeby:
Yes, I think those will be popular.

I think they will be a little more hands on where, you know,
you'll have that a little more time to actually demonstrate or

show some of your products and services and go into things in a
little more depth.

So I think those are a great idea.

So the expo will be going on.

There'll be some shorter demo sessions on Thursday morning, but
we failed to talk about

Wednesday night. I hear that you have some exciting things for
Wednesday night.

Jason Shelton:
Yeah. So this is a little bit of a different thing too.

Of course, last year we had we had dinner, and we had an
excellent performer with Jake Hoot.

He put on a great show, and that obviously was a great
experience.

Again, listening to feedback that we had from our associate
members and vendors was is that while the show was great,

they had hoped for a little bit more of a networking
opportunity, which is obviously very important.

The reason why we're at some of these conventions and that sort
of thing.

So we were able to bring — we're going to have a casino night.

Now, we're not necessarily going to have to use our own money.

So that's the good thing because I don't want to go broke,
that's for sure.

So, but we are introducing casino night this year.

We are actually going to allow — or folks are going to go out
and have dinner on their own again

on Wednesday night, which allows for even more of an opportunity
for vendors and associates to be

able to network with folks.

Whereas in the past dinner was always provided, but because
again, everybody was in the same room and that sort of

thing, it may be limited, some of that.

So with the blackjack and other casino games that are going to be
happening, it's going to be very low key.

It's going to be — there's obviously no pressure, especially
when you're not gambling with real money and that sort of thing.

So there's going to be prizes, of course.

And we're really excited about the vendor that does all of this
and the things that they're going to be able

to bring for potential winning, you know, if you do good at
blackjack and all of those fun games.

And then of course, we've got golf too on Tuesday.

We'll open the conference with our traditional golf tournament.

We are switching locations this year, which is okay, but I'm
really excited at playing at a new course.

I don't get to play golf very often.

Typically when I do, it's frankly at conventions like this, so
I'm really excited.

Like I said, to be able to play at a new course and to be able
to network with folks at the golf tournament to.

Carrie Huckeby:
We are playing at Temple Hills Country Club this year.

It is a new course.

And we are having quite a few people sign up for golf, so that
is a popular thing on Tuesday, first day of the

conference. And then of course, Tuesday night we have the
reception, the desert reception for after they've played golf and

had dinner on their own, and we come in for drinks and dessert.

So that's always a good networking event.

So it sounds like you've got a lot of opportunities for
networking for our vendors and associate members to show their

wares and their products and services and also to walk away with
some really great information from our

sessions and keynotes.

So a lot going on in Tennessee, as you said, a lot going on with
broadband.

So the convention is very important to all of us.

As we wrap up, what else would you like to add about the
conference?

Anything, Jason?

Jason Shelton:
Well, you know, again, I may not be able to get around and shake
everybody's hand and say thank you for coming.

But ultimately, you know, even for folks just to be able to just
listening to this podcast, I really do appreciate

everything that everybody is doing, whether or not it's from a
policy office or a service

provider, a vendor that provides service to us.

At the end of the day, we are all working in towards one common
goal, which is connecting Tennessee.

And that is obviously the theme of what our conference is, is
connecting Tennessee.

And I really hope that folks are able to, if they do come, to be
able to maximize their experience.

And for those that maybe didn't get to make it this year,
obviously think about us next year, but I'm really looking

forward to what we have in show.

And like I said, this is our crossroads year and essentially
going to set the stage for the next several

generations. And so, again, thank you as well for your
participation and thanks for

everyone to consider coming to the conference.

And if you do happen to make it and I don't shake your hand,
thank you for that.

And but I do hope to be able to get around and see everyone.

And of course, if there's any questions, don't hesitate to reach
out to us.

The hotel cutoff is on May 9th, so that'll be here before we
know it.

And then, of course, registrations and sponsorship forms should
be submitted by April 30th to make sure that all of our signage

and printing and everything is done on time.

And we know that things can happen after the fact, but we
obviously want to try and make sure that it is as perfect of a

conference that anyone attending might expect.

So but if you can please submit your registrations earlier
rather than later.

So but ultimately, again, thank you and thank everyone else for
helping us connect Tennessee.

Carrie Huckeby:
Thank you, Jason.

I know you're very busy.

I appreciate you talking to me this morning.

And as Jason said, we may not get around to shake everyone's
hand, but we will do our best to do so.

But I'm with Jason, and I look forward to seeing everyone at the
convention.

Thank you.