How Small Tweaks Can Lead to Giant Peaks in Your Professional Life

Watch the YouTube version of this episode HERE

Are you looking for some ideas on how to use AI the right way? In this episode of The Guild Live Show, Tyson explores the latest in AI technology, including a hands-on review of the new Atlas GPT browser and its unique features. Tyson discusses Neil Patel’s insights on the importance of blogging for AI-driven search and how automating repetitive marketing tasks with AI can boost business growth. 

Tyson speaks about a few different AI tools and how to use it to your advantage. Atlas GPT’s agent mode can help you do anything and can be used on a page you are working on or looking at. You can ask questions about the current webpage or ask it to summarize what you are looking at. It is also a great tool to utilize when researching a topic. 

Tyson also looks at how AI can be used to free up resources for better client service. For business owners, it is important to shift your firm to a customer service firm. It is important to use AI for efficiency and to manage your work better, which will allow you to shift the focus to taking care of both your clients and your staff. Let AI do the mundane tasks and allow your staff to be happier and have more time to do other, more important tasks.

Listen in to learn more!

• 4:12 Atlas GPT’s agent mode
• 6:28 Repetitive marketing
• 13:19 Using AI to generate blog posts targeting legal statutes
• 19:53 Feeling stuck after achieving major goals
• 23:11 Using AI to free up resources for better client service 
  
  

Tune in to today’s episode and checkout the full show notes here. 

Creators and Guests

Host

Tyson Mutrux

Tyson is the founder of Mutrux Firm Injury Lawyers and the co-founder of Maximum Lawyer.

What is Maximum Lawyer?

Maximum Lawyer is the podcast for law firm owners who want to scale with intention and build a business that works for their life.

Hosted by Tyson Mutrux, each weekly episode features candid conversations with law firm owners, business experts, and industry leaders sharing real strategies and lessons learned in the trenches.

If you're ready to grow your firm with less stress and more support, this is your next must listen. Subscribe today.

Tyson Mutrux 00:00:00 Get ready because here's your host, Tyson Matrix.

Tyson Mutrux 00:00:06 Don't be fucking late. Stay up. Stay up.

Tyson Mutrux 00:00:13 Good morning. Welcome back to the Guild live show. I've got some really, really interesting topics to talk about today. One was a late edition as of last night because, OpenAI surprised everybody with something new. So we're going to talk about that. I've got, some mindset stuff, some AI stuff, a good mix, a little bit of everything. But let's jump in to today's show. And the first thing I'm going to get to is a new browser that I just talked about. It's Atlas. it's Atlas GPT or Atlas ChatGPT is the official name I think is what it is. It's, the name is. Okay. It's it's one of those things, really. It's It is what it is. A couple of things I'm going to show you with it. I played around with it last night. Compared to perplexities. Comment. To me, it's not even close. But here I'm so.

Tyson Mutrux 00:01:17 I'm so new to it that I may be just missing a little something, but let's let's show you the video from OpenAI. let you all just kind of see what you think when it comes to this. And then I'll show you a basically a it's just an ex post from Liam Bowling, and he breaks down six different things you should know about it. And that's to me is probably gonna be a little bit more helpful. But let's let's watch this. So I think you get the gist from that. From watching it now, here's what's interesting to me is, I mean, the stuff that it just showed. Gemini does that with Google. I think what they're doing is, is they know that they're they're behind when it comes to browser. They know they know that they they need one the like perplexity. I'll give you a prime example. I'll just kind of give you some inside scoop information, like on the conference. I really, really, really wanted to open the conference with the Chicago Bulls theme song.

Tyson Mutrux 00:03:13 It was we had to pay for licensing rights to all the songs whenever people have intro songs. And so we go through a company to do that. And one of the that song was not on the list of songs. The vast majority of songs in the entire world are in this database or this catalog. That one's not one of them. So I use perplexities. Comment. And I had on the side window I was, you know, asking it to help me figure out how to reach out to them directly in that side window. I just was able to just click send right from that chat window because I had my email address and everything. That's just one small example that like this just looks like a it's just a chat window to me. That's. But again, I maybe might be missing something, Thing, but, I'm going to show you this post. So let's show this one to you. And like I said, this is from Liam Bowling. He says, I got ChatGPT Owlet Atlas.

Tyson Mutrux 00:04:12 so you don't have to. Here's what I found interesting in five minutes. Agent mode is sick. It completes things like ordering coffee or filling out a TSA PreCheck form on my browser with my passwords. When you background a tab with agent, which is really amazing, they built that. It gets tripped up in content blockers. Okay? Websites like New York Times somehow blocked using Atlas to summarizing content. CNN and others work just fine. It's so native to macOS and is integrated with auto filling iMessage to two factor authentication authentication codes, which is super sick. Chrome doesn't even do this. The agent is very human like. Example dismissed modals by clicking out from them. Maybe it's not intentional. I got and got lucky question mark. Not sure I love the UI and onboarding is super slick. Very clever use of full screen usage on my Mac. The animations are amazing. So and then so he's he actually does a 15 minute video of some things and.

Tyson Mutrux 00:05:14 Onboarding how it's kind of in this window. It's actually still a full screen app.

Tyson Mutrux 00:05:19 So this is.

Tyson Mutrux 00:05:20 This is why.

Tyson Mutrux 00:05:21 A local browser works better than anything on the cloud in my opinion. Right. Because you have access to their actual login and credentials. So I'm going to say start logged in and let's see what happens. I wonder if it's just going to UberEats to find Dunkin.

Tyson Mutrux 00:05:36 So we use an Uber Eats right now.

Tyson Mutrux 00:05:39 I'm a little verbose over here, but that's fine.

Tyson Mutrux 00:05:40 We're selling Uber.

Tyson Mutrux 00:05:41 Eats. I'm very curious about the fact that it can background tasks like that into a different tab is really whatever.

Tyson Mutrux 00:05:50 So changing the color here, he's doing the summarization. But to me nothing super special to me It's it's, not as good as perplexity, but we'll see. My guess it'll get better. They also, they introduced the the Agent builder fairly recently. So that's kind of an interesting thing. that one doesn't touch, Nate n at all. Not even close. So, I mean, there's lots of things coming. I just wanted to introduce that because that was a very new thing, and I wanted to make sure I shared that with everybody.

Tyson Mutrux 00:06:28 All right, so let's get to our next topic, which is, this is a fun one. This is repetitive marketing. And this is from Neil Patel. I fear this would be a good one to talk about. Here, I'll show you a little video clip from Neil Patel that I will share. Nope, I don't have that one. I actually that's that one is in a post that I'll share that one with you so you can take a look. So let's take a look at this one. This is, there's two things I want to show you when it comes to Neil. Neil Patel, that are bonuses to what I was originally going to show you, because there I was, I was trying to find some videos of him talking about it, and it was. It's really kind of interesting. some of the stuff I, the two of the things I stumbled upon. And let's show that, let's show you the video, first of him talking about it, it's a it's a long run.

Tyson Mutrux 00:07:23 So I'm not going to watch the full one. But I did find it kind of. You can't see what I'm looking at. So here we go. Hold on.

Neil Patel 00:07:41 How to decide and yes what to buy and open. AI just did a massive study on how people actually use ChatGPT looking at over a million conversations. And here's the big takeaway. Almost 1 in 4 chats are people actively seeking information, asking for advice on what's best, how to decide and yes, what to buy instead of ten search results on Google. People now just get a couple of clear answers with sources if your business isn't one of them. You don't even show up in this video. I'll break down what the study found and give you the three steps to make sure people see your business when they ask. ChatGPT. OpenAI's latest study shows how people really use ChatGPT. The biggest uses are writing help, practical advice, language translation, and OnePlus exploding information seeking.

Tyson Mutrux 00:08:41 And just so this is this is something that studies specifically we've covered a little bit on the show before, so I'm not going to go into full detail, but it is a good video.

Tyson Mutrux 00:08:49 It's on his X account if you want to check it out. I thought that was a really good one. There's another one before I get to the the the store that I want to talk about. This is one that I wanted to show to you because, this is really interesting to me. And it is what happens when you stop blogging. And in his post he says, have you thought about reducing or stopping blogging altogether? A lot of people are because they feel it's an old game that's useless. We looked at 20 companies, ten of which decided to stop blogging over the last 12 months, and ten who kept on blogging. Here's what happened to the revenue and traffic from organic, including LMS and really interesting SEO. Traffic for both went down, but it definitely went down way more for people that were that stopped blogging. When it comes to LLM traffic, it increased substantially. So 85.8% for those that kept blogging, those that stop blogging, that increase of 6.5%. Part of that, you can tell by part of what this is showing, is that the shift from SEO traffic like Google gets typically to the LMS, so that that's what we're seeing because you're seeing an increase for the people that stopped blogging.

Tyson Mutrux 00:10:04 So that's sort of what we're seeing revenue growth. You saw a decrease of about 10% for those companies that stop logging in, an increase of about 9.1% for people that kept blogging, companies that kept blogging. That is an interesting stat, because that's a 19% difference. That's that's 19.3% difference. That's big. That's a really big difference. And so if you think that it you should stop blogging. think again. That's that's definitely not, not something, you should be doing. But the thing I did want to talk about today was, and the reason why I specifically chose, the title of this topic, repetitive marketing. It's something that he talked about in, when it comes to AI marketing agents and turning repetitive tasks, marketing tasks into, into revenue. And he does a really good has a really good video on this from October 14th, so you should check it out on his YouTube channel. But what it does it it talks about vibe marketing. I've talked about a little bit about vibe coding on the show, vibe marketing, vibe coding.

Tyson Mutrux 00:11:14 Much of it is the is the same thing and that's what that is. It's just utilizing AI to handle repetitive marketing tasks. Okay, that's all it is. That's that's really all it is. And the whole idea is that it's your talent. You're freeing up your your talented people from doing those mundane things, the small things to focus on more high value activities like strategy, creativity, you know, business growth. And it is it's something that we have been doing. I'll kind of give you some inside baseball when it comes to the firm. and one of the things I, I tested with OpenAI's agent builder yesterday was going and sourcing stories. I use it yesterday sourcing stories for the live show. Didn't use it for today, but it was one I was just. It was one of those things that was, you know, I tested it out to see, you know, how good of a job does it do? I actually did a pretty decent job that that's something that. Because every every week I've got to prepare a brand new show, new stories, everything that could save a ton of time.

Tyson Mutrux 00:12:23 Right. you know, something that I did for the first time this week, actually was, just as my assistant, she actually put together, the most of the show out of the the five different stories she did, picked out four of them. She gave me a whole list of them, but I was going to use all five from her. But the Atlas thing came out last night, and I said, okay, we're gonna we're gonna add that to the list. That was. But there are very basic things you can have to do. But when it comes to the firm, we have it doing some really cool, blog posts for us. And one of the things we did is we went through all of the tort specific statutes in the state of Missouri. So we gave it the chapters, and then it went through and it it decided, okay. Have we done this one before? Yes or no? No. All right. We'll do a blog post about it. And I gave it a whole template that we built out for specifically to target the LMS.

Tyson Mutrux 00:13:19 That was a really interesting thing where, not all the statutes, but the majority of the statutes were ranking in the top three on almost everyone, every one of those statutes. So if you Google that statute, we were popping up. That was kind of an interesting thing. Not that that's going to get our case, get US cases, but it's it was something we were testing out. And then we're this other thing I'm not going to tell you about. There's other thing that it's more advanced than this, that, we're doing that we so that we got the proof of concept there. Now, what we're doing is we're moving on to the next stage and we're we're adding things that we're doing. So, that's it is kind of an interesting thing, but these are, these are allowing us. These are repetitive marketing tasks. And we we do have humans in the loop on these. There are you know, I've talked about humans in the loop before. It's probably a phrase you've heard by now.

Tyson Mutrux 00:14:11 You want to make sure you have a human a loop for for something like that, because we have caught errors that are there are things that you're going to have where they're just errors and they have to be fixed. So that's something we've done. But I the whole idea of vibe marketing, having AI do the repetitive tasks, really, really beneficial. So that is the that story for this week. So let's move on to our next story, which is going to be about the it's the perfect video recipe. And I, I thought this was an interesting one. The name of it, of the article or the video is if your videos get less than 500 views, do this. That's what really caught my attention. And it talks about, the main reasons and this is from Think Media. If you don't follow Think media on YouTube. I recommend that you do. They do some really good stuff and they they really current. They give you, the most up to date strategies when it comes to SEO and video and everything else.

Tyson Mutrux 00:15:13 So highly, highly encourage you to check that out. But what it does, it it it summarizes the main reasons why smaller channels struggle to to to grow. And they give this four ingredient framework, to, to create this perfect video recipe is what I'll call it. And this what this does is it allows you to overcome some of the challenges in that smaller growth, and they increase your views and views on everything. They talk about that views on everything. But it's a it can be a big thing when you're not getting a whole lot of them. So and they talk about the, the, the main reason why a lot of the small channels they don't grow is really just a lack of strategy is really what it is. because YouTube, they require, you to have really success, to have success over multiple disciplines, you really have to do a lot of things really, really well. So video, the audio, the visuals that are in the videos, thumbnails, titles, there's multiple things that go into making a video successful.

Tyson Mutrux 00:16:17 But so the I'll just give you the recipe, watch you go watch the video. But okay, so they have it broken out. It is the big idea right of the hook how you want to get get that hook we talked about we've talked about hooks here. I know the gym we had, we did a, guild mastermind or a little workshop where, Jim talked a lot about the hooks there. Jeff Hampton, we had him, he speak at Max, spoke at Max lock on. He was also on the podcast. He talked a lot about hooks. So he got the big idea of the hook, the content and then the transition. So all of those different things, those are the the. That's the recipe. I don't have time to go into each one of those here. I think this would be the big idea. I think you get the idea with each of those. But watch that video. It's by, I think, media really, really good. The big idea, the hook, the content and the transition.

Tyson Mutrux 00:17:09 He talks about how really small tweaks can, can lead to giant peaks. That's the phrase in there. Small, small tweaks lead to giant peaks. so that is a, it's a really good one. I really, really recommend just the channel in general. Really, really good stuff. So that is all we have when it comes to that one today. Let's get into the finding purpose, how to find direction when nothing else else feels right. So I do have a little video when it comes to this. So check this one out. This is one where it's, Chris Williamson episode. It's from Modern Wisdom and it's, he's got Chris Bumstead, a six time Olympic Classic physique Champion and discusses personal challenges and strategies for finding purpose during uncertain times. So, let me, hit pause here and I'll show you the I'm going to show you the actual. So this it's this episode here. Really, really good. But, I'm going to show you a fun little, fun little video that I found, of Chris Williamson.

Tyson Mutrux 00:18:25 I feel like not enough people talk about how important the role is for a man in a Dodger's life. We talk about daddy issues, but we don't talk about how to avoid that.

Tyson Mutrux 00:18:34 You talk about what it is when it goes wrong, but exactly how you do but things to get it right.

Tyson Mutrux 00:18:38 Yeah, it's like I'm working, going to take so much pride in wanting my daughter to talk to me and come to me with things like, I don't want to teach her about sex and I don't want to know about it, but I'd much rather her come and talk to me about things than be afraid to. I'd rather her to be safe enough to come to me to talk about boyfriends rather than, well, dad's gonna get mad if I even talk to a boy, so don't even try to hide it from me. I want her to be like, dad, I'm talking to this guy, blah blah, and I want to be able to talk through it with her, you know, not be.

Tyson Mutrux 00:19:02 I want to be able to warn her off him immediately and all of them for the rest of time.

Tyson Mutrux 00:19:06 I would like to, but no, the goal would be more so to be able to hear her and feel safe to talk to me so I then I can work my way into. She feels safe with me and then my opinions are more structured. I'm still dad. I'm still her hero, so she feels safe to talk to me. Then I have the opportunity to really give. Well, here's what I think about it. And there's a much more likely that she'll listen to me if she feels safe first and heard and validated, and then understands what my opinions and boundaries are.

Tyson Mutrux 00:19:32 So the reason why I wanted to show that I want you to get you, want you to get an idea as to who he is. He seems like a genuinely good person to me. maybe I'm wrong on that, but I want to get you. I want you to get an idea as to like what what I, I think it seems to be a pretty, pretty genuine person.

Tyson Mutrux 00:19:53 so. But the it's really kind of an interesting episode because this is person, a person you know, for his profession. and really not just for his profession, but generally, By all metrics, very successful, really successful person. But he talks about, like, feeling stuck and struggling and, and you know, how it can be difficult to, really, you know, stay focused on values and taking action and, turning challenges into growth. So it's a really interesting episode. And it's I always find it really interesting to hear highly successful people talk about things like that, because it is I mean, I know I can I can relate to the challenges for sure, where, you know, we we hit these roadblocks and you feel stuck and you don't know where to go from there. And I think as lawyers, we all kind of focus. We all kind of face that at times, especially law firm owners, where we face these times where we are really struggling with things and we where I really see it and where I've seen it, where I've, I've hit, you know, all these goals, all these targets that I at some point never thought were achievable.

Tyson Mutrux 00:21:14 And then you kind of go, where what do I do from here? And I, I've heard it many times and in masterminds where like, oh my gosh, like I remember I don't know if I don't know if I have permission to say this, but there was, a person, one of the first masterminds I ever went to. He was afraid of losing it. All right. And he had he had he was highly successful and is highly successful. And his biggest fear was just being afraid of losing it all. Because you do. You hit this point where you're like, oh my gosh, I'm at the top of this peak. What? Where's the next peak? What do I do? Do I go back down? I can't go back down. So what do I do here? What do I do from here? So it's a really, interesting conversation about navigating uncertainty. So I thought that would be a kind of an interesting one that if you've not seen it, I recommend that you check it out.

Tyson Mutrux 00:22:06 And I really like Chris Williamson. And Chris Williamson's show is fantastic. So not the not to promote another one on another show on on my show, but I, I, I'm not scared. We've got we're not competitors. He's got millions and millions millions and millions of, subscribers. So but that was that was a really interesting one. And then, the last topic we have today is, psycho expert. and it's not really about psycho expert, but it is from this is a Gary V one and the exact AI playbook for 2026. The key to winning with AI. So this here's what I got, is this quote from it. And it's really kind of interesting. You must go all in on both. Become a psycho expert on AI and master human capabilities that are non that are not replicable. And this is it's funny because this is something I've been talking about for a while, where you got to shift your firm to a customer service firm. Right. You are customer service. You can't replace that.

Tyson Mutrux 00:23:11 This is something that Brooks Derrick talked about at the conference about, I think he said do what the robot can't or something like that. This is the name of his topic, and this is one where. And I've got a couple of videos from, from Gary Vee. But we have to shift this focus and we have to take. We have to use the AI and become psycho experts on AI. But at the same time, you're doing that to shift the focus on customer service so you can take those resources that you're freeing up from using the AI, and shift that to taking care of your clients and taking care of your people, and take care of your your referral partners. That's why you're doing it. You're not doing it to replace anybody. You're doing it to shift the focus, taking the things that, the, the AI and the robots can do. Right. You're freeing up that time. And those people now have so much more time, they're going to be happier because they're not doing those mundane, mundane tasks.

Tyson Mutrux 00:24:05 But you're using that, to free up their time so they can do those things. So it's really interesting. There's a couple of videos. one one is related, ones not related. But so let's let's listen to Gary Vee here.

Tyson Mutrux 00:24:20 You need to not overthink what your niche is. You need to post about a lot of different things. You can post about real estate. You could post about fashion, football, makeup. You could post about travel. You need to post everything. The problem is, all of you are trying to figure out what to do. I'm telling you, do everything and let the information tell you what you should do. I don't want you to figure it out in your head. I want you to put out a lot of things, and then what happens will tell you where you should go buy anything at wholesale that has a higher retail value and go on TikTok shop and whatnot the app and sell it on live shopping. Go hard and every single person here can make $1 million in profit a year and then 24 months.

Tyson Mutrux 00:25:04 And if you ask me right now, out of all the optionality in the world of how to make money in the next five years in America, that live shopping is at the tippy top of my list. Six years ago, I was yelling at everybody to be on TikTok. Now everybody cries to me when they see me and be like, Gary, I should have listened to you. Now everyone's on TikTok. Now I'm yelling at you to do social shopping. Either you're gonna listen or are you gonna cry about not doing it?

Tyson Mutrux 00:25:25 So I just realized I had the video is going to play you. I've removed. I decided not to do it. So those were neither one of those were related to this topic specifically. But the one, the one I added at the end was because he had a post about, you know, everyone in here can make $1 million kind of a thing. That was the post. That was the video. It was that that video. But the post was, you know, anyone can make $1 million and kind of here's, you know, you just got to do these things, yada, yada, yada.

Tyson Mutrux 00:25:51 But, the that was those were both unrelated to what I was going to talk about here. the, the main thing, the really the main point of this whole why I wanted to talk about Gary Vee. Because I do think Gary Vee is one of those people that just, sometimes he just says a lot of things, right? He just happens to be on social media and he says all of those things on social media. But I know he is. He is right about a lot of things. And the thing he is right about is when it comes to becoming that a psycho expert and AI. So you can then focus on the human part of things, the human capabilities. And he says, squeeze the this opportunity, go hard on AI and maximize non replicable human capabilities. And I could not agree more with him that it is so important. The reason why you should go in on AI has is has to do with humans, and it has to do with the taking care of the humans is what it is.

Tyson Mutrux 00:26:51 That's why you want to do that. The there's a I think there's a misunderstanding right now where people think, oh, AI, we're doing AI to make. We gotta. We gotta focus on it. We're focused on AI or your focus on AI because you're wanting to replace people and it's not as human. as as, you know, if we were just doing everything the old way. The old way is gone, right? The old way is gone. And the the firms that in ten years are gonna succeed and dominate are the ones that are shifting to AI now so they can focus on the client side of things, the human side of things. That is super, super important. And I'm going to preach it every single time I do this show because it is that freaking important. So but that is all that I have for us this week. I'm just checking really quick to see if we have any questions in the comments so that I can address those. But, have a wonderful week everybody.

Tyson Mutrux 00:27:48 I am going to start doing some solo episodes again. We're going to shift to doing that. So check those out. I don't know what the schedule will be for those, so but stay tuned for that. Have a great week everybody. We will see you.