Subscribe
Share
Share
Embed
Welcome to Wirex News - Your Crypto Podcast, where we have engaging conversations with experts, thought leaders, and innovators exploring wide-ranging topics around cryptocurrency, financial management, security, and many more interesting subjects.
Hi, everyone. And welcome to the Wirex Crypto podcast. I'm your host, Rosianna. And I'm very happy to introduce our guest for today, Claire Norwood, founder at Bloc Digital. They provide marketing services for blockchain companies.
Speaker 1:Welcome, Claire.
Speaker 2:Thank you so much, Liana. It's brilliant to be here.
Speaker 1:Yeah. And in today's episode, we're diving into the world of crypto marketing campaigns. We'll discuss what it takes to make them successful, sharing practical strategies and insights to help marketers navigate this fast paced industry. So Claire, before we start, could you tell us about your professional background?
Speaker 2:Yes, absolutely. So I studied, a triple major at the university of Cape Town. I did organizational psychology, economics, and media and writing. I kind of learned about marketing on the side. I got a part time job in my second year of university, doing social media for an online furniture company.
Speaker 2:And, you know, this was in 2015, so you couldn't necessarily study social media at that time. So alongside my studies, I always had, you know, part time jobs kind of in social media and digital marketing, which was really exciting. And then leaving university, I knew that I wanted to work in the tech startup space. This was because of its innovative and disruptive nature. It was a time where, you know, the ABNB and Uber and Uber Eats was sort of infiltrating our society, and I was really fascinated.
Speaker 2:And I I really just wanted to get stuck in. And I I was really, really lucky. I got an incredible opportunity at a company called Nomad Now, which, is South Africa's very first end to end digital hiring platform. So it's modeled on being the Airbnb or Uber for professional services, and ultimately, it's a marketplace that, removes the middleman in the recruitment process. And, yeah, I was the head of marketing at, NoMed Now for three and a half years, and it was extremely fulfilling.
Speaker 2:And I loved the start up environment. I loved working in a small team. I loved the fact that you could just get your hands dirty and you could get involved in so many different things. And ultimately, you had a lot of responsibility. And I worked with really incredible people, including Ross Payton, who was the founder.
Speaker 2:And, yeah, that was just, such a brilliant, brilliant first job to be in, and I'll always be so grateful for that. And then, yeah, at the beginning of 2020, I ventured into the blockchain and crypto space, you know, continuing my passion for being at the forefront of tech. I started as a freelancer, in the beginning of 2020, and I've managed to service over 11 clients all over the world, in Switzerland, Melbourne, Australia, London, England, Cape Town, South Africa, in Bolivia, in Amsterdam, in the Netherlands. And, yeah, that it's been incredible to gain that global experience. I was super lucky to gain some really incredible experience in Zog, Switzerland, which is Crypto Valley.
Speaker 2:This, the Crypto Valley has been voted as world's most mature blockchain rather by CoinDesk. And it was incredible to gain experience in such a pioneering environment, and in an environment where ultimately, you know, the focus in terms of blockchain and crypto was real life utility over speculation and how blockchain can be applied in real life situations and how it can improve existing systems and infrastructure. So I was so, you know, I just had the best time, with my clients in Crypto Valley. And, most notable was my work with CV Labs and CVVC. So that's Crypto Valley Labs and Crypto Valley Venture Capital.
Speaker 2:And I would say that these companies, you know, are the are the center of the Crypto Valley and a reason why crypto value is so renowned. And, yeah, in the beginning of 2024, after 4 years of freelancing, I decided that I would like to scale my freelance operations. I've always wanted to be an entrepreneur. I've always wanted to build something of my own. So what I'm doing now is I'm in the process of launching Block Digital, which is, team and to scale my freelance to grow a team and to scale my freelance operations.
Speaker 2:So, yeah, to grow the team and to, you know, gain more clients. And ultimately, my aim is, you know, to make the blockchain space and the web 3 space more accessible for Web 2 users and for everyday people. And ultimately, we want to, you know, create impactful communication strategies and social media content, plans, which turn blockchain crypto topics, into simple and easy to understand layman's terms. So it's it's pretty simple. Right?
Speaker 2:It's basically making, yeah, making blockchain and crypto more accessible, for the everyday person because I don't necessarily believe that crypto and blockchain is going to take up the world, but, it is going to be a big part of our everyday society. And my big passion is, you know, bringing these co these topics and these businesses into the periphery of the everyday person and web to users and helping people to, you know, make the shift, make that mental shift from Web 2 to Web 3 and understand, how blockchain and crypto is going to work in the future or in the now to upgrade and, enhance existing systems such as, you know, financial systems. What was really exciting actually is that I worked on a campaign with Wallet and Telegram with one of my previous clients on Rampa, whereby, now they're you know, Telegram has crypto wallet. So every single person that uses Telegram is able to literally buy crypto through Telegram, which I I just think is so exciting. So, yeah, that's a bit of my professional background.
Speaker 2:It's always a little bit with talking about yourself, but I I hope that I, I hope that I could do my experience justice. But, yeah, if you wanna chat further, just, reach out on LinkedIn or, I'm sure they'll leave my email address, in the description. Amazing. And, you know,
Speaker 1:and and I think it's it's beautiful what what you're doing, you know, building that bridge, right, you know, to, connect web to users to web 3. So what defines a successful crypto marketing campaign in your opinion?
Speaker 2:So I think we just we have to go back and look at what is required of crypto marketing campaigns. And at this point, trust is a huge part of what is going to help crypto and blockchain adoption. And so a successful campaign is rooted in the, objective of building trust and building credibility. So to what would, you know, what would characterize a sex Facebook campaign is having meaningful and credible parties coming together to jointly push an impactful and useful cryptonarrative. So I just mentioned the Wallet and Telegram, integration with OnRampo, which is a fiat to crypto aggregator.
Speaker 2:And, you know, this is a great example whereby we came together with Wallet and Telegram, and our core messaging was we are aiming to put crypto in the pockets of the everyday user, and we are aiming to make crypto more accessible for the web to audience. And our pitch was making web 3 d accessible within a web 2 interface. This was meaningful because there's this huge development in the crypto space, and it's democratizing access to finance. And I believe that that's genuinely has the power to impact lives. And so, you know, let's go back to why this is a successful crypto marketing campaign.
Speaker 2:Number 1, there was a strong message behind it. And the message behind it was that we are making web 3 accessible within a web 2 interface. And secondly, we want to make we want to put crypto in the pockets of the everyday user. So, you know, the messaging behind it was very strong. And then number 2, the success, was rooted in the fact that there were 2 very credible, very reliable parties coming together to push a campaign.
Speaker 2:And these parties are Wallet and Telegram. You know, Telegram is used by millions of users all over the world. If you're not familiar with it, it's basically like, WhatsApp. But, Yeah. It's Telegram.
Speaker 2:I I can't ex I'm not exactly a tech expert. I can't explain the exact differences. And then, yeah, OnRamp has been, is a really big player in the bit to crypto space, in the onramping space. And Onramp is also, you know, a brilliant organization because they're very much focused on accessibility. And what they do is they, it's a it's an aggregator, and they are enabling successful fear to crypto transactions all over the world, and they have endeavored to do a lot of research about what different fear to crypto onramps exist in different locations.
Speaker 2:And they really work hard to ensure that local payment methods, are available, for people who want to buy crypto. Because a big problem is that, and in their research, they found that 80% of fear to crypto transactions fail, which is amazing because we're never gonna see crypto adoption if people cannot even buy crypto. So what Onramp is doing is that they're making buying crypto more accessible, And what what they're doing is they are providing as many different local payment methods as possible to users all over the world. So, yeah, just to sum up, the the marketing campaign was successful because the messaging was really strong. But at the same time, there were 2 very meaningful, very impactful organizations involved.
Speaker 2:And then just another thing, I would say, you know, a successful crypto marketing campaign also is defined by a crypto marketing campaign, which can prove the real life utility of blockchain and crypto. So a campaign where you actually show the impact, that crypto and blockchain can have on everyday user, on the web 2 user, and, you know, building that bridge between web 2 and web 3. And I think it's just so important that as market tears, we focus on the utility of blockchain rather than the speculation of blockchain. You know, whilst NFTs are fun, think the biggest impact that blockchain is going to have is democratizing access to finance and improving existing systems. So, yeah, that I hope that answers your question.
Speaker 1:Yeah. And and definitely, you know, something that improves lives, right, and and have that impact. What strategies do you use to build brand loyalty in the crypto space?
Speaker 2:Cool. I define brand loyalty as when the audience is emotionally invested they want to see the, the they want to see the the behind the scenes of the business. So when when the audience is truly invested in the brand, that for me is brand loyalty. And when the audience says, wow. When the brand wins, I also get a feeling of winning.
Speaker 2:That is brand loyalty. So that's just my definition. But, you know, a gap to building brand loyalty in the crypto space or the blockchain space is the mistrust of the space. And so the need there is a need to build brand credibility. So before we build brand loyalty, we actually have to build brand credibility and we have to build the trust, of the company, like, trust in the company.
Speaker 2:And so the way I, you know, build trust is, or build brand credibility is through co marketing campaigns. So leveraging of other really successful brands and leveraging also the value of their brands. So how I got involved with Wirex actually is Diana and I worked on a PR campaign with OnRampo, one of my previous clients. And, and then also making the audience feel that they are part of the journey. So publishing, you know, lots of teen pictures at conferences or events and, you know, sharing pictures of key the team bonding and, you know, the team actually behind the scenes because people wanted to be involved.
Speaker 2:People buy from people, and people want to be invested in the journey of the building of these tech companies. And then finally, I try to ensure that the content serves the audience. So, I mean, it's it's pretty, stereotypical, but you, you know, the content needs to entertain, inform, or in educate. You cannot just spew information at the audience. We are living in a time where it's a two way conversation, and the audience really wants to gain value by looking at your, you know, your social media, for example.
Speaker 2:So building brand loyalty, just to go back to, to the question. Building brand loyalty first lies in building brand credibility. So you need to make your brand believable, and you need to make your brand trustworthy, and you need to show that your brand is trustworthy. And once you are able to build credibility and trust, zing, you're able to build brand loyalty. And finally, at, you know, another step is to ensure that the content that you publish really serves, the audience and really aims to kind of make their day.
Speaker 2:You know? It's like people are sitting on the train or on the bus, they are scrolling on your LinkedIn page, and you wanna give them something to smile about or you want to give them something to learn about or you want to give them something to feel hopeful about. So yeah.
Speaker 1:Yeah. Yeah. Yeah. And you were saying something about, giving value. Right?
Speaker 1:And those are great values, for the users. You know? What what innovation and technology or marketing tactics do you think will have the biggest impact on future crypto marketing campaigns?
Speaker 2:So this is a very interesting one. A lot of people are going on about how AI is going to be, is going to write our content and everything like that. But I actually, you know, I, I really enjoyed this question. And I actually think that the fundamental, rules of marketing will always stand. So I've just read the 22 immutable rules of marketing.
Speaker 2:And at the end of the day, the power of authenticity and building an emotional connection between the brand and audience will have the biggest impact. And the innovations and technology, which allow that is actually not well, first the first innovation in technology, which I think is very important to speak about is TikTok. And I mean, TikTok is completely disrupting marketing as we know it. And in my free time, I literally spent hours and hours on TikTok because I'm just so fascinated by how people are so addicted to TikTok and how it's it is the future of marketing. And so this innovation in technology, so the TikTok being the innovation in technology is allowing for marketing tactic, which I would kind of call, you know, people buying from people and people being invested in people.
Speaker 2:So the marketing tactic is going to be, you know, the rise of personal branding for founders or founders even being present on TikTok. And the idea that the audience has access to the behind the scenes of the founder or the business or, the team. And so for me, I think the the rise of video content and the rise of, yeah, TikTok is going to have the biggest impact. And the reason is that when you're able to see the behind the scenes and when you're be able when you're able to have access to, you know, the person, it increases credibility. It increases trust, and it increases that emotional investment between the audience and the brand.
Speaker 2:And I think, I think that, you know, it's it's it's quite scary. You know, customers or the audiences are demanding so much of your personal life and how they want to see through, you know, the behind the scenes. But this is the future and this is where things are going. People more than ever want to see people and they want to see stories and they want to see your everyday life. They wanna see your your day in the life.
Speaker 2:They wanna see you making a meal. So yeah.
Speaker 1:Yeah. That's amazing. I mean, I whenever I think about TikTok, yeah, these short form videos, they they really do have a hold, right, on on you. And, but what you said was really, important as well that it's gotta build, authenticity and credibility. Right?
Speaker 1:And and trust is such an important thing in this space. So can can you share an example of a crisis that you've managed and and the lessons that you've learned
Speaker 2:from it? Yes, of course. Ultimately, sharing the wrong content happens really easily. And I think we've seen this with huge brands and people kind of say, well, what what happened? You know?
Speaker 2:I think the recent, Bundle relaunch is a very good example of a of a huge crisis. So firstly, I wanna say that, you know, crises in marketing, are pretty common. And, you know, as audiences or as social media users, I just wanna say, please, you know, you know, be be patient and be kind because at the end of the day, everyone's just trying to do their job. But ultimately, yeah, sharing the wrong content happens really easily. You could, you know, put a wrong logo or you could put a wrong, you could have an error and details of your text.
Speaker 2:But for me, I try to not see these as crises. So on the days where there are, like, big launches taking place, for example, the Wallet and Telegram, launch happened, you know, at a conference. And I was kind of live live street not live streaming, but like live tweeting, I would say. And at the end of the day, I try to see these days as I know being in a newsroom, being in my very own little newsroom. And at, you know, I understand that on those days, I need to be grouped to my computer, I need to be reactive, and I need to make changes live.
Speaker 2:So an example of process would be sharing a wrong logo or sharing wrong information or sharing, the, like having, textual errors. But how I manage is I'm literally just on those day as I try to be glued to my computer and I think of myself as a journalist in a newsroom ready to be reactive. The lessons that I've learned from this is that you have to stay calm. You have to be kind to yourself and understand that, you know, things do go wrong. You have to understand that planning is absolutely critical and you need to try and get the skeleton done as soon as you can.
Speaker 2:So, you know, with CDLodge, I used to work on conference content. So sharing, the most important information from different talks at the conferences, which was super exciting. But we would, you know, write the skeletons for the post before, and then we would create a smooth workflow for, you know, obtaining the, the information in real time, writing out the post, getting approval from the key stakeholders, and then publishing the post. So I think, you know, in marketing, and this this is actually a general lesson for marketing, is that, you know, you need to be as organized as you can. Planning is so critical.
Speaker 2:You need to lay out step by step what you're gonna do in like high pressure situations. And then the second thing is just to be kind to yourself, to understand that no one is going to die. It's just marketing. It's not, know, if you're not you're not saving lives, you're not a doctor. You know, my brother is a paramedic.
Speaker 2:His his doctor's pretty, you know, stressful. But I I think it's also about taking a step back and, you know, seeing the very the the the big picture.
Speaker 1:So yeah. Yeah. And but you you were also saying, like, you know, being ready to be reactive. Right? Because in in those situations, I I would think, you know, you kinda need to have, that awareness so that you can quickly troubleshoot or, like, you know, solve anything that that, any mistakes that have gone out.
Speaker 1:Like, you know, what do you do next? Right? So, yeah, definitely very, very valuable, what you've just shared there. How do you ensure that, you know, your marketing campaigns comply with regulations in various jurisdictions?
Speaker 2:So this is very interesting, and I I, naturally, I have not had to deal with this as of yet, but I thought about if I did. And ultimately, what I would do is I would spend quite a lot of time working on the communication planning. And, often this is overlooked, but, you know, you you you really need in in marketing and especially in crypto and blockchain marketing, you really need to spend time crafting your boiler plates and your, you know, your standard text for teams to use. And what I would do is I would, you know, create a hard hitting boilerplate. I would look at that boilerplate, and I would say, okay, What, what about the boilerplate does not comply with the re regulations, for example, in England?
Speaker 2:And then from there, I would, rework the Voya plate with different messaging, but ensuring that similar or the same messaging is so, so conveyed. Yeah. I'm not saying just spending a lot of time focusing on semantics and creating communication plans and boilerplates, which comply, but also serve the needs of the brand. I just if there's yeah. I just want to treat again, like boiler plates are so, so, so important.
Speaker 2:And and what I'm hearing from you is, even in the previous question is that planning is so essential, you know, data sets. Yeah. So, you know, which social media platforms
Speaker 1:are most effective for crypto marketing and, and why do you think so?
Speaker 2:It's very interesting. So in the beginning, right, how I think, you know, crypto marketing started and I could be completely wrong, and forgive me if I'm wrong, but, you know, it was the developers putting behind the computers while they were building in public, they they were building in public basically because what they were doing was tweeting about their projects. They were on did they create a Discord channels? And think this this is really amazing because that's how the whole, issuance of the crypto communities started and how people, you know, really began to be so invested in different projects. At this point, so for, like, more, you know, like, neutral mainstream brands, so brands which aren't like maximalist.
Speaker 2:Dave Madeline, you know, LinkedIn is a really powerful tool. You know, LinkedIn is just incredible at the moment. The power of it is, is just, I could go on about it for days. But then for the more technical project and for projects which have been going on for longer, I would say Twitter is definitely the place to be. So it kind of depends who you are speaking to.
Speaker 2:I tend to work with projects which are more mainstream and kind of connect web 2 and web 3 and, you know, we're kind of work with like almost in, like in, not institutions, but along those lines. So then LinkedIn is very important, but then from a brand personality point of view to get people to be emotionally invested in your brand, I would always use Instagram. That's where you post your personal, photos and your team building photos. And that's where you really, really get your, users and audience to really be likely a part of the brand. But then, yeah, for Maxi Projects, Twitter is technically, on fire.
Speaker 2:But, yeah, I think, I think it's just incredible how it all started with like the Discord channels and, the, the developers, having their own Twitter accounts and really, sharing with the public what they're doing. And I think that, you know, just speaks to the transparency in the crypto and blockchain space and the idea that it's a space for everyone to be involved in. And, you know, if if you're interested, in, there's always a place for you. And I think that's what's so incredible about the crypto and blockchain, community. Amazing.
Speaker 1:And how do you create engaging social media content, that resonates with the crypto community?
Speaker 2:Yeah. So I go back to the basics of marketing and I understand that what for me, in my opinion, and, you know, I could be wrong, but what I believe is that what resonates with the crypto community isn't actually that different to what resonates with with everyone. At the end of the day, we're all human. We're all just scrolling on our phones. And as I said before, people go to social media to get value.
Speaker 2:They want to be entertained. They want to be informed. They wanna be educated. So I always consider, oh, I can, you know, make people laugh or how I can make people feel inspired or how I can, you know, educate people to a certain extent. So I think, you know, how I create engaging social media content boils down to what's going to, entertain, what's going to educate, what's going to inform, but also what is going to build an emotional investment between audience and brand.
Speaker 2:And so think at the core of it is actually creating a brand personality strategy for the social media platforms and saying, if the brand were to walk into a bar, who would they be? What kind of person would they be? What would they say? So my process is to actually, creating the brand as if it were a person and inform the defining what that brand would say on social media if they were a person.
Speaker 1:Yeah. Yeah. That's so interesting. And how how do you manage and enhance the online presence of a crypto brand, for example?
Speaker 2:Yeah. So, from a management point of view, how I always start as I go through the brand personality strategy proceeds, which is based on academic model by Aika. And then I so that's also just, you know, defining if the brand were a person, who would they be? What is their lifestyle? What adjectives describe the brand?
Speaker 2:Then I create a narrative strategy and this is sort of what is the brand's perspective on different crypto topics? Are they a maxi? You know, do they do they believe that crypto will never be adopted worldwide? You know, we need to understand what their viewpoint is on different topics and also understand if they want to speak about different topics. So we we craft, like, a narrative strategy.
Speaker 2:Then I do a content pillar strategy. So I say, okay. Cool. In your brand personality strategy, you said that your brand is a fit person. So, therefore, in your content pillar strategy, maybe once a week, you post that you're gonna run by the ocean.
Speaker 2:You know? Then from there, I'll create the content each week, alongside the imagery. That goes with it. Either I, give the directions to a graphic designer or find real life pictures. I'm very, very, very passionate about using a lot of pictures and photo and selfies.
Speaker 2:And then for me, I measured the performance of the content week on week by Google Sheets, and I see what content works. And, basically, I actually just iterate, on the content, every week based on which content the audience is engaging with the most. So for example, if I have a meet the team, sort of post is doing very well, then I'll go back to the team and I'll say, okay. Cool, guys. Looks like your audience really wants to know about the team.
Speaker 2:Can we create more posts that are centered around the team and the team's experience? And then to enhance it, I constantly iterate it and update the strategy, using numbers. So I see but as I said, you know, I'm kind of repeating myself, but I look at which works best. Then I go back to the team and be kind of brainstorm on how we can create similar posts. And then we just, yeah, go from there.
Speaker 1:Yeah. Like, definitely looking at which post has the most engagement. Right? Exactly. Awesome.
Speaker 1:And and what are the most critical areas, you know, where you allocate your resources and and why?
Speaker 2:So I would say the most precious resource is time. So in terms of the critical areas where I allocate this resource of time, I would say it's actually in writing. I try like to begin my day by sitting down and just writing a whole lot of posts for all my different clients so that I build up a bank of posts for them to use at any point. And what this also does is just help me to really get into the minds of the audience and really get into the essence of the brand. And it kind of just becomes like a creative exercise.
Speaker 2:And I'm passionate about trying to always be in flow state. So, yeah, I would say, the critical area is sort of writing and, cultivating a flow state, and I allocate the resource of time. And the reason is that I just believe that that's where the biggest ideas come from. Like, when you're in that flow state, then that's where your ability to create interesting strategies and problem solve and to be creative. At, you know, at the end of the day, I'm a, I'm, I'm paid to be creative.
Speaker 2:So, whatever helps me to come up with the best and most creative ideas, That's where I
Speaker 1:need to, you know, be allocating my resources. Yeah. It kinda brings, it back to the planning stage. Right? You know, it's just planning and just, and in a way, it is planning, isn't it?
Speaker 1:Like, you know, the the writing and and just creating those different content, to have that bank. Right? Yeah. That's that's totally, totally helpful. What emerging trends do you see, shaping the future of crypto marketing?
Speaker 2:Well, so, at the moment, what's shaping the future of marketing in general is the rise of personal branding and having a personal brand and building out a LinkedIn presence. And why not saying that that will also shape the future of crypto marketing. Right? Because crypto and blockchain is going to be adopted by more and more people. And, you know, I'm focusing on building that bridge between web 2 and web 3.
Speaker 2:So I have to look at what is shaping the future of, you know, mainstream marketing and then how can we bring that into crypto and blockchain? Because my aim is to help companies reach, you know, the web 2 users or the non crypto natives and bring them into the space. Star would say personal branding, building out our presence on LinkedIn, you know, people want to see the behind the scenes as I mentioned before. And then emerging, and then sorry. More authenticity and credibility.
Speaker 2:You know, we're living in the creator economy. Yeah. So I hope to see the rise of crypto TikTok because, a big barrier to the crypto and blockchain space is education and awareness and people actually understanding what the technology is and how it's going to shape the future of the world and how it already is shaping existing systems and how it's allowing access and, you know, democratizing finance. So I'd like to see the rise of crypto TikTok, and, you know, anything that any trends which are going to help build trust in the space and anything that will enhance credibility, authenticity, and brand personality. That, you know, that is going to shape
Speaker 1:the future of crypto marketing in my opinion. That's amazing. Thank you for that. What advice, what advice would you give to someone just starting in crypto marketing?
Speaker 2:I would say, really need to spend time upscaling yourself and educating yourself. I think you need to understand the basics of crypto and blockchain and you need to, you need to really like, yeah, you, you really need to understand the take and especially when you're freelancing in crypto marketing or blockchain marketing, sometimes the companies, they won't necessarily allocate time to you understanding the take. And I think what's quite interesting is, you know, I actually was writing this, LinkedIn post for Quinteet today the other day. And, you know, I said, ultimately, we don't necessarily say, okay, let me use Airline and then let me stalk some colleagues, with HTML or CSS. And then let me finish my day with some React Native.
Speaker 2:We say, let me send a WhatsApp, then let me go on LinkedIn for a bit, and then I'll end the day with Instagram. Now what I'm saying here is that WhatsApp uses a programming language Erlang. Forgive me if I'm, pronouncing that wrong. LinkedIn uses HTML CSS amongst others. And, Instagram uses React Native.
Speaker 2:Now what we need to understand is that blockchain needs to be understood is that I'm denying infrastructure intake. Blockchain is the radials, on which new take is built. Just as Airline, HTML, CSS, React Native are the rails on which WhatsApp, LinkedIn, Instagram are built on. You know, we we know the terminology iOS, and all that is is a programming system. And at the end of the day, blockchain is also just all about updating existing programming systems.
Speaker 2:So for example, you know, when you when you send money, you use SWIFT, credit cards, and debit cards. But then if we look at like what the underlying infrastructure and tech for blockchain is or, no. Sorry. Not blockchain. For Web 3, you know, to transact Bitcoin, you use the Bitcoin blockchain.
Speaker 2:For slot contracts and dApps, dApps, you use the Ethereum blockchain. For fast and low cost, cross border payments, you use Ripple. So ultimately, web 2 technologies refer to the evolution of web applications that enable user generated content and usability, such as social media and child services. And in WebStreet Technologies, focus on decentralization, blockchain technologies, smart contracts, and the, you know, enablement of peer to peer interactions without intermediaries. So if you are starting out in, crypto marketing, you need to understand what crypto and blockchain is for starter.
Speaker 2:And then secondly, you need to understand the impact and the real world utility and value add that this is going to have for the world. Because as you can probably hear now, I'm very passionate and excited about this. And, I believe you need to be excited about your your job. Right? And, so I think ultimately understanding the impact and the value is actually going to make you a beta marketeer because you're going to set inspired.
Speaker 2:You're going to feel hopeful. And that will, you know, reflect in your work and in the passion that you can create. So yeah.
Speaker 1:Amazing. And also, I guess, like, you know, understanding, you know, what, the whole landscape is all about. Right? You know? Because then then you can navigate and you can help guide people, to navigate the space.
Speaker 1:So, is is there anything you'd like to to to add, you know, as final thoughts?
Speaker 2:No. Okay. I I I think I've given quite a lot of descriptions.
Speaker 1:You have Yes. It's been amazing. Thank you. For being part of today's That's a pleasure. You know, and sharing your expertise with us.
Speaker 1:Thank you so much. Really appreciate you. Absolutely. And to to all our listeners, I hope you've enjoyed this conversation. Don't forget to express your support by liking, subscribing and sharing this episode.
Speaker 1:Thank you for tuning in and until we meet again, stay well.