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It's easier than ever to launch and produce a podcast. But it's never been harder to grow one.
On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.
Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like:
How do you define success for your podcast?
What are the most effective marketing strategies, tactics, and growth channels for podcasts?
What does the data say about how to structure your show and episodes?
Which social media channels should you focus on as a podcaster?
How do you stack up to other shows?
Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively.
You can find the full report at podcastmarketingtrends.com/2023.
On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.
Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like:
How do you define success for your podcast?
What are the most effective marketing strategies, tactics, and growth channels for podcasts?
What does the data say about how to structure your show and episodes?
Which social media channels should you focus on as a podcaster?
How do you stack up to other shows?
Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively.
You can find the full report at podcastmarketingtrends.com/2023.
Creators and Guests
What is Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy?
It's easier than ever to launch a podcast. But it's never been harder to grow one.
Part of the problem is that podcasts are a uniquely difficult platform to grow. But that problem is compounded by the majority of podcast growth advice that is based on guesswork, one-off "this worked for me", and emulating famous podcast hosts that are playing a different game (and by different rules) than the rest of us.
And so we get an endless stream of helpful-sounding advice like: post more clips, stay consistent, chase every new platform, and hope the audience eventually shows up. But does any of it actually work?
If you want to outgrow the competition and build a show that drives growth beyond the vanity metrics of downloads, plays, and views, you need to understand what the data shows about what's actually driving listener behavior, discoverability, and long-term podcast growth.
This show gives you the data-driven podcast marketing lens most other advice lacks.
On Podcast Marketing Trends Explained, we break down the research, analytics, experiments, and listener psychology behind what actually helps podcasts grow in 2026. Every episode explores the strategies serious podcasters are using to improve discoverability, increase audience retention, build authority, and turn podcast attention into meaningful business growth.
In every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about podcast growth instead of relying on recycled advice and surface-level tactics.
Hosted by Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm), the show combines data-backed podcast marketing strategy with real-world experience growing podcasts, software companies, and audience-driven businesses.
You’ll hear episodes about podcast discoverability, audience behavior, podcast analytics, packaging and positioning strategy, growth experiments, listener retention, podcast SEO, YouTube and video strategy, podcast marketing for coaches and consultants, and how expertise-based businesses use podcasts to attract clients and build authority.
Questions we explore include:
How do listeners actually discover podcasts today?
Which podcast marketing strategies are still working — and which have stopped?
What role can (and should) video podcasting play in your marketing strategy (and should you even do it)?
What podcast analytics matter most for growth?
Why do some podcasts keep listeners engaged while others lose them?
How do you turn podcast audience trust into customers and clients?
How is AI changing podcasting from both a production and audience behaviour perspective?
Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively.
You can find the latest report at podcastmarketingtrends.com.
Popular Episode Topics Include: Podcast Growth Strategy, Podcast Discoverability, Podcast Analytics, Podcast Listener Psychology, Podcast SEO, Audience Retention, Podcast Packaging Strategy, Podcast Titles, Listener Behavior, Podcast Marketing Experiments, Podcast Marketing for Coaches, Podcast Marketing for Consultants, Podcast-to-Client Acquisition, Podcast Audience Growth, Podcast Strategy, Podcast Promotion, Video Podcast Strategy, Authority Building Through Podcasting
[00:00:00] Jeremy: There's a lot to love about podcasting as a medium from its open nature, to the ability for your audience to really connect with you as the host and creator of the show, to the fact that the podcasting ecosystem is filled with incredibly talented, genuinely supportive people.
[00:00:16] Justin: But if there's one thing that podcasting doesn't have going for it, it's the lack of clear, reliable data to inform your creative and marketing decisions.
[00:00:26] Jeremy: Well, I mean that and the total lack of discoverability.
[00:00:30] Justin: Okay. Well, that's true. That's true. And actually the intersection of those two topics is really the foundation of this show.
[00:00:38] Jeremy: Welcome to Podcast Marketing Trends Explained. I'm Jeremy Enns from Podcast Marketing Academy.
[00:00:43] Justin: I'm Justin Jackson from Transistor.fm. We both have long histories in the podcasting space, both as creators and founders of companies that serve podcasters. And while we love this medium, and we owe our careers to it, the lack of data and the answers it could hold about the best way to grow and market shows has always frustrated us.
[00:01:05] Jeremy: As a creator, the lack of data makes it hard to know how you're doing compared to other shows that are out there, what's working and what's not for them, so that you can emulate some of the best practices that other creators are using to grow, And what kinds of benchmarks you should be using to gauge the effectiveness of your marketing. So at the start of 2023, we decided to do something about it. Specifically, we organized the largest ever survey focused on podcast marketing specifically, and in November published the first ever Podcast Marketing Trends Report.
[00:01:34] Justin: Now in the process, we surveyed more than 500 podcasters representing a diversity of genres, formats, topics, regions, languages and more. And asked them to submit their monthly download data, along with their anecdotal experiences to answer the big question on our mind, what works when it comes to growing podcasts?
[00:01:53] Jeremy: That wasn't too ambitious, was it?
[00:01:56] Justin: Maybe a little ambitious, but really the report was just the first step.
[00:02:02] Jeremy: In this podcast, we're going to dig into the data our research uncovered and dissect it to help you, as a podcast creator, marketer, or business owner, understand how to use the data to make smarter, better, informed decisions about how you create and market your show, and hopefully accelerate your growth along the way.
[00:02:18] Justin: In every episode we'll explore one piece of data from the report and talk about what it means. What it doesn't mean. The counter argument. An example of an outlier show that defied the data. And a clear, simple takeaway that you can use in your show
[00:02:36] Jeremy: While it's true that this is a show about data and math Our goal is to look past the numbers and get to the heart of exactly what they hint at, or perhaps even tell us outright about what it takes to grow a podcast in 2024 and beyond.
[00:02:50] Justin: If you're listening to this, we probably don't need to tell you you can subscribe in Apple Podcasts, Spotify, or wherever you listen to podcasts. But given that we both teach people how to podcast effectively, we might as well follow the best practices and throw that in now. And we'll also be publishing this to YouTube.
[00:03:10] Jeremy: after you've checked out the show on YouTube or anywhere else, please be sure to leave a review wherever you listen or watch and let us know what you're hoping to get out of this show
[00:03:19] Justin:
[00:03:19] The first episode is coming out January, 2024. In the meantime, you can check out the full report at PodcastMarketingTrends.com/2023.