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/RealEstate is a bi-weekly podcast where we chat with agents and experts in the real estate space to find out what strategies are working for them, what tools are powering their business, and how they are maneuvering shifts in the industry. Join host and marketing aficionado Chris Whitling as he uncovers the tips, tricks, and tech ambitious agents can use to take their businesses to the next level.
00:00:00:00 - 00:00:12:17
Chris Whitling
hello and welcome to /Real Estate, the podcast for the technology enabled agent. I'm here with Craig Schneider and we are at the Real Growth Summit and we're stealing Todd's podcast setup.
00:00:12:17 - 00:00:21:13
Craig Schneider
Yeah, we're totally we're totally stealing this. And to be honest, I can't believe it's been seven years already. This event has just gotten better every year, to be quite honest with you.
00:00:21:13 - 00:00:43:10
Chris Whitling
Yeah, yeah, I know, it's absolutely amazing. So anyway, we just, like, grabbed, Craig between sessions and we're like, all right, we want to talk about AI because you're one of the real geeks users. That is always pioneering, like the latest and greatest stuff. The best ways to, like, hack out a little bit extra performance. And so the question we had for you was basically, where are you using AI?
00:00:43:11 - 00:00:44:03
Craig Schneider
Yeah.
00:00:44:05 - 00:00:44:23
Chris Whitling
And we'll go from there.
00:00:45:03 - 00:01:05:21
Craig Schneider
All right. So let me start off with I am definitely a poser in this, this environment of AI. And I feel like a lot of people are and I've caught them in their bluff. But, the reality is, is, I think, number one, the first message I would share with anybody is if you do not have a paid AI subscription, you got to do that.
00:01:05:21 - 00:01:12:15
Craig Schneider
Like just stop listening to this podcast right now and go and sign up for something because you are already behind the curve.
00:01:12:15 - 00:01:14:11
Chris Whitling
On what's your favorite? What are you using?
00:01:14:13 - 00:01:33:17
Craig Schneider
I'm just going to the one everybody is on right now, I feel like, which is ChatGPT. And you know, I, I've, I've made my children get a paid subscription. My wife has her own subscription. Everybody needs their own subscription. You can't just share one. Just so you know, if you think you're going to save 20 bucks, you got to invest in it.
00:01:33:19 - 00:01:56:10
Craig Schneider
I only can compare this to, like, basically in the 90s. Like deciding if you were going to get, like, an internet connection to your house. That's kind of how this is. Time's like 100. So you got to get on this, this new thing. And when you start seeing what it can do for your business, it will it will totally change the direction of where you go with your business.
00:01:56:12 - 00:02:04:21
Chris Whitling
Okay. Absolutely. I want to ask a little bit about, like, have you experimented with Claude or Gemini or you just on ChatGPT?
00:02:04:22 - 00:02:25:05
Craig Schneider
So when, when I first got in AI so I'll just give you the short at the beginning of the year, this, this year that we're in right now, which is 20, 25. I committed personally to saying, hey, I'm going to put 20 minutes a day towards kind of learning this new technology. I kind of understood what it was, but I didn't understand the idiosyncrasies and I didn't have a paid subscription.
00:02:25:05 - 00:02:46:06
Craig Schneider
I was just kind of doing the free stuff. Number one, if you're using a free one right now with ChatGPT, it is totally different than the paid one. If you are 100% similar but not the same, right? You get way better results with the paid one. And you don't need. Well, I'm not even on the $200 one, but I'm getting close because daily I'm getting feedback from it.
00:02:46:06 - 00:03:09:18
Craig Schneider
Now that's saying, hey, you've gone past your allotment of available time on it and such, so I feel like I'm edging towards the point where I might need to upgrade that or look for other services. At the same time, I also did the graphics one and I went. I went mid journey. Okay. And to be honest, that was very, very confusing.
00:03:09:20 - 00:03:26:08
Craig Schneider
I almost felt like I had to be more of a software engineer type because you had to get on discord to use it properly. And if you don't understand what any of that says, I would say just avoid it. Go right to ChatGPT. You don't need Midjourney unless you're going to be doing some like crazy kind of video stuff or something like that.
00:03:26:10 - 00:03:44:14
Craig Schneider
I was just trying to learn the technology at the time, and at that time, which was a very short time ago, they didn't, ChatGPT really didn't have any type of graphic stuff. Now it does. And they actually have compared the two against each other for the stuff that you'll use it for in real estate or just your regular kind of marketing stuff.
00:03:44:16 - 00:04:11:16
Craig Schneider
You'll find that the ChatGPT does a better job of it. And and let me just for one last point, I'm sorry, Chris, just because I'm so passionate about this, the other thing that ChatGPT does are way better than Midjourney is with the words because because I think because ChatGPT is a language platform, it's way better at actually putting the proper words into the graphics, where Midjourney will put like some scrambled up words, a no.
00:04:11:16 - 00:04:24:12
Chris Whitling
It's really bad at it. Yeah, yeah. So okay, here's what I want to know. As you were going down this path, what were the like the first, the first tasks that you tried to execute.
00:04:24:14 - 00:04:44:03
Craig Schneider
So I did the normal kind of like, no surprises here at all. Like everybody's, you know, you update your bio, you, you know, the first day you can do a listing present or, a listing description. You know, those are kind of the basics that everybody's like, oh, that's what it's amazing for. But I'd love to share some additional things that we've learned over time.
00:04:44:03 - 00:04:45:13
Chris Whitling
This is exactly what I want out of you.
00:04:45:13 - 00:05:05:09
Craig Schneider
And I'll share how I kind of got to this situation as well. It's it. I made the commitment to myself, but then I got about into the first or right at the probably the end of the first quarter and I said, hey, I got to get my team to be doing this too and be comfortable with this technology and to be, you know, just understanding of it.
00:05:05:09 - 00:05:29:13
Craig Schneider
And that was the best thing I did because they're way smarter than me. And they started bringing like, hey, I just tried to do it with this, or I try to do it with that. So one thing that we've that was like eye opening to us was we've been using it to, what the agent will do is they'll go through on a listing presentation, will snap some photos of the house, and they'll just go through on on the the listing presentation time.
00:05:29:15 - 00:05:52:06
Craig Schneider
And then what we do is we bring those just snapshots back and we dump them into ChatGPT and we say act as a, professional stager and let us know what you would do in each one of these rooms to make it better. And then we take that report and we feed it back to the customer. So it's like, after kind of the service touch to show that, hey, we're doing things above and beyond.
00:05:52:06 - 00:06:02:12
Craig Schneider
We don't let them know we're going to do that or anything else. But it helps kind of make that agents set themselves apart a little bit. So that's one small thing that we're doing.
00:06:02:12 - 00:06:19:18
Chris Whitling
And I mean, I wouldn't even have thought about doing that, but it actually makes a lot of sense because, I mean, for for people that don't know, like the eyes are weirdly good at looking at what's in a photo and digesting that. So, like I do a lot of, you know, taking screenshots of screens and saying, like, I need to understand what's happening here.
00:06:19:18 - 00:06:27:09
Chris Whitling
Why am I getting this error message? Yeah. So the use case of yeah, but I want to understand what's going on in this house. And it's really cool.
00:06:27:09 - 00:06:43:15
Craig Schneider
It's wild when you'd say, hey, go ahead and give me an example photo. Well how that would look better. And then it like actually spits out a photo of that same room like laid out differently. And you're looking at you're like, this is a magic. I don't know how this is doing it. So yeah, that's a really cool use case.
00:06:43:15 - 00:07:00:14
Chris Whitling
Okay. So how staging maybe rewinding a little bit like, you know, okay. So you get, you sign up for ChatGPT and you start trying things like update my bio. But, you know, I think the same thing that happens to everyone is like, you type in that first prompt and you get the response back and it's like, well, that sort of sucks.
00:07:00:16 - 00:07:23:06
Craig Schneider
Yeah. So once again, I think this is where if you bring in, if you tried not to do it just on your own and you bring in a group of mastermind of other users. So like, once again, we forced all of our agents to get an account, and now we share on a daily or a couple times a week, scenario of how are you using this today in your business and what are the results?
00:07:23:08 - 00:07:43:02
Craig Schneider
That's where you're going to get the best feedback, as you're saying, because you kind of learn really quickly as a group of what are its limitations. Now, number one, we do not send out any correspondence emails at all at our company. It's a rule in our company, unless it's gone through chat. Now here's my rule. You have to write the response yourself first.
00:07:43:04 - 00:08:03:08
Craig Schneider
So you you you read the email, you write the response. And then you take the whole email, the the the original email and your response and put it in and say, hey, you know, rewrite this in this tone or rewrite this to sound better or more professional. And then once again, you have to do your job. Read it again before you just blast it out.
00:08:03:08 - 00:08:29:15
Craig Schneider
But that's where you're going to get the really. It's still going to have your inflection, your tone, and the system also learns off of that. So as you do it more and more, you have to prompt it less because it kind of knows who you are already. So it's building that up. And if you want to learn something cool, ask ChatGPT after you've used it for a few months what it knows about you, and it will tell you a bunch of creepy stuff that you would never have imagined it learned just from you interacting with it.
00:08:29:17 - 00:08:51:04
Chris Whitling
Oh yeah. Yeah, that was, that was a fun one when I did that. Okay. So yeah, because I it is interesting, like, as you start to use it, how it like adapts to you and like it goes from I call it like vanilla ChatGPT, you know, and I just eat so glaring when someone sends me something that they, like, had just, you know, typed in a prompt and took the first thing and spit it out.
00:08:51:04 - 00:09:08:14
Chris Whitling
So I like the I like the idea that you have to write something first, and then you put it into chat and then that, that output. And I guess the other thing that I usually say on that is it gets you like 80% of the way there, but after you've been using it for a while, it gets you more like 98% of the way there.
00:09:08:16 - 00:09:13:01
Chris Whitling
But you still have to put like a little sprinkle on it. I usually feel like, well.
00:09:13:01 - 00:09:27:01
Craig Schneider
Here's another thing that I'm predicting. And, you know, it's just I'm nerding out over this stuff right now and I'm glad to talk to somebody else that kind of understand what it is. Is we were talking at my last week's meeting. I was kind of giving them a little hint on some of the stuff you guys are doing.
00:09:27:03 - 00:10:00:15
Craig Schneider
We recently were recent Robin adopters, which is actually called chat all right. Okay. I and so we brought that technology in and we were just floored with how good it is at converting clients. And, I can talk all day on that as a separate topic. But the thing I was sharing with my team is I said, hey, this technology is evolving and getting so good so quickly that you need to step up your game too, because you don't want the person, the client speaking with the computer, and then all of a sudden getting you and your lack luster.
00:10:00:21 - 00:10:19:17
Craig Schneider
You need to bring your game up to a higher level, because now that customer's expecting that. Now. I worked in industries before where I've worked for people, and I was working at such a high level, and then we would pass them on to the next person and they weren't giving them that level of expectation, expected service that I was giving them upfront.
00:10:19:18 - 00:10:46:09
Craig Schneider
And it was, you know, it was either I had to leave the company or the company had to step up. And in one case, it was the first, the second case it was a second. But the reality is, is you need to step your game up. And the way you're going to do this is by actually using AI, because as you're doing that, you kind of I always say it's kind of like spell check when it first came out, you know, you're you're relying on it heavily at first, but then over time you start actually learning how to spell words properly in a lot of cases.
00:10:46:09 - 00:10:53:00
Craig Schneider
Right. So yeah, you know, and I think this is the same kind of technology that it's going to teach you to be a better human. Hopefully.
00:10:53:02 - 00:11:03:18
Chris Whitling
So yes okay. Man there was a there was a lot there. And I'm trying to figure out like the best avenue to go down. Yeah. Okay.
00:11:03:20 - 00:11:07:09
Craig Schneider
So you got to get better to compete against. Well, yeah. Yeah, I mean, so.
00:11:07:14 - 00:11:25:09
Chris Whitling
I mean, the same thing is like, pretty pretty true. Even for us as a, as a marketing team because the, the other avenue or the, the other thing that I say to my team is, you these tools are like, here to stay, right? And they are they are absolutely changing our the way that we do our job.
00:11:25:14 - 00:11:43:16
Chris Whitling
Right. So like I remember when I came into the marketing world, like sometime around 2008, you know, like paid search was a new thing, you know, on the scene and everyone was trying to figure out how to use analytics and understand web traffic or, you know, yeah, all the tooling around that. And it was this massive learning curve coming from like traditional market marcom organizations.
00:11:43:16 - 00:12:04:18
Chris Whitling
Right? Like all of a sudden, marketing people were having to be technical and now everyone is having to grapple with, you know, how do we technically use the AI and how do we best implement them? You know, in our industries? Yeah. So yeah, you know, I think there's another avenue this of this. And I want to I want to explore the other use cases that you've done with ChatGPT.
00:12:04:20 - 00:12:29:18
Craig Schneider
Well, let me tell you one that's on your mind. I actually used it to pick my wardrobe today. Okay. I do this today, but like for like work in general. So, like, if you don't want a lot of time thinking about, like, where are you going to go buy your next time you go to closed shopping? I went to chat and I said, hey, I'm trying to have, uniform kind of based look, but I want to look professional, you know, what would you suggest?
00:12:29:18 - 00:12:47:22
Craig Schneider
And then it starts asking some additional questions. Like what? How do you feel? Comfortable. What do you you know, what colors do you like to wear? And all this other stuff. And then it basically was I basically hired a stylist through, you know, through my $20 subscription to ChatGPT. So, I mean, it's a weird kind of thing, but I think you got to think bigger.
00:12:47:22 - 00:12:51:20
Craig Schneider
You got to think way outside the box of how this thing can help you on a daily basis.
00:12:51:20 - 00:12:59:18
Chris Whitling
Did it one shot that, or did you have some back and forth with it a couple of times before it you got to an answer. You're like, yeah, that's it.
00:12:59:18 - 00:13:22:09
Craig Schneider
Yeah. So my chat knows I'm not a one person, one question chat. Like okay. And so like in that other thing it does start learning who you are. And so the reality is is we go deep. So you know I get an answer, I'm like, but is that the best answer you have to out and and it will go deeper and it will help you deeper and sometimes you have to ask it, what did I not ask you?
00:13:22:10 - 00:13:39:16
Craig Schneider
What did I forget to ask or ask me ten questions on this to get really the best results, because it can only do so much with the data it has available, and especially if it's custom to you, you need to feed it with as much of that as possible. I, I, mentor a bunch of kids as well.
00:13:39:18 - 00:13:53:17
Craig Schneider
And, you know, I said, hey, this is an awesome time to, like, start building your resume, like, chat. Like, if you tell it everything about you, it can write the most amazing resume about you. Yeah, ever. Because it knows everything about you. So.
00:13:53:19 - 00:14:10:22
Chris Whitling
Yeah. No. Absolutely. I like, make this a hundred times better. Yeah. Yeah, it is a good one. And then the other thing is, like, you have to kind of go look up what the code words are, but there are there are some prompts that have like, almost like coded, like specific meanings to that bot.
00:14:11:03 - 00:14:15:08
Chris Whitling
So for Claude, for example, there's like 3 or 4 different levels of thinking.
00:14:15:14 - 00:14:18:21
Craig Schneider
So yeah, maybe you should identify what Claude is for people who don't know.
00:14:18:21 - 00:14:19:18
Chris Whitling
Good good good okay.
00:14:19:18 - 00:14:20:11
Craig Schneider
Like myself.
00:14:20:11 - 00:14:42:22
Chris Whitling
Right. Okay. So there's like three big, long providers, right? ChatGPT, which everyone knows is kind of the Kleenex now, right? Google Gemini, which is actually my personal favorite. Yep. And then anthropic cloud. Explored by anthropic, which if you are into writing code, you know everything about because it is the one that writes, I mean, crazy, crazy code.
00:14:42:22 - 00:14:59:20
Chris Whitling
Like I actually developed an iOS application, like using cloud code and it's in the App Store now. It it's wild. Yeah. But yeah, like, Claude has four different levels of thinking. It's like think. And then it's all the way up to like, ultra think. And so you'll tell it like, I want you to ultra think about this, okay.
00:14:59:20 - 00:15:16:03
Chris Whitling
And then it, it kind of dictates like how deep it needs to go on solving the problem. Yep. And so especially when, you know, you get to that point where you're like circling with AI. Yeah. You know, and it's like, I need to break you out of, you know, whatever. It's like, no, I need you to really go think about this.
00:15:16:03 - 00:15:17:12
Chris Whitling
Yeah. Go ultra. Think about.
00:15:17:13 - 00:15:32:00
Craig Schneider
Because that will happen. I mean, for a new user, not using like, a chat bot, sometimes it will go, it'll start asking you the same question again, and then I challenge it. I'll say, you know, hey, why did you do that? I've even caught it, like, surprisingly enough, with some simple math that it's messed up. Oh yeah.
00:15:32:00 - 00:15:50:07
Craig Schneider
I'm like, hey, how did you get this wrong? And you know, and then I'll ask it. And it is good to ask it because it will train it as well. But, you know, you do have to check stuff because there are things where even like some simple things where you just like, or you tell it to do something and say, never do that again, and it will do it again sometimes.
00:15:50:07 - 00:16:11:15
Chris Whitling
Oh, absolutely. And user never the listener, please never upload a spreadsheet. And that's like let's say a thousand rows and ask it to do like some complex mathematical thing, right? Because these are large language models, right? It's like asking us how we feel about this spreadsheet. Yeah. And so it will give you something, but the chances of it hallucinating are very high.
00:16:11:15 - 00:16:29:07
Chris Whitling
Yeah. So one of the things I love that a lot of the LMS will do is when they write a script, like they'll write a Python script to do the analysis for you, then I feel really good about what it's coming back with because I'm like, I can go change the change the data, rerun the script and get the same result.
00:16:29:07 - 00:16:35:11
Chris Whitling
We're getting consistent results. So I know that it's not hallucinating, I love that, yeah. Okay. What else are you using it for?
00:16:35:11 - 00:16:59:15
Craig Schneider
Well, so I wanted to say, you know, we recently started using it, as I said, as part of our platform with the real geeks, with the, in chat. Yep. Geek I. Yeah. And, you know, to me, I've been sharing with my, my team that it's critically important to have as good notes in your CRM as possible, because the more information that the the bot has, the easier it's going to be to.
00:16:59:18 - 00:17:02:06
Chris Whitling
And that'll be even more important in the future. Yeah, yeah.
00:17:02:06 - 00:17:20:12
Craig Schneider
And, you know, even from like, the ability to, like, even if you can whatever you can get in there the better. And having it in one source that it can continue to use. So that's, that's another place that we're trying to get ahead of our competition in that sense. You know, are we perfect? No, I mean, I'm still trying to get my agent to make phone calls a lot of times.
00:17:20:12 - 00:17:25:06
Craig Schneider
But, you know, the reality is, is the more comfortable you are with it, the more you want to use it. So.
00:17:25:08 - 00:17:45:16
Chris Whitling
Yeah. Yeah. Okay. Craig, I got homework for you. Okay? Okay. So Claude code, and Gemini code both have, And, you know, ChatGPT has got a version as well where it runs on your desktop, on your local machine, via command line. Okay. Right. And so then there's a whole bunch of, like, really interesting follow on things you could do.
00:17:45:16 - 00:18:10:04
Chris Whitling
So developers love this because that's how they, they use it to write, you know, applications whatever. Certainly. Right. But I've been experimenting with using that same tooling to do things like write ad copy and have multiple agents acting on that process. And because it's on your computer and it can touch files directly, all of a sudden it can do things that are maybe a little bit more involved.
00:18:10:05 - 00:18:14:13
Chris Whitling
Right? So I want to send you down this path and we'll connect later. And yeah.
00:18:14:13 - 00:18:15:12
Craig Schneider
We're going to have we're.
00:18:15:12 - 00:18:17:09
Chris Whitling
Definitely going to. Yeah yeah yeah.
00:18:17:11 - 00:18:34:02
Craig Schneider
So I'm trying to think of other things that we did. I had like a mental list, but then I just got my socks blown off by where Kevin had shared it. And I'm like, wait, I don't know nothing about this. Like where this can truly go. But, the reality is, is I think it's just a comfort level.
00:18:34:02 - 00:18:51:10
Craig Schneider
You have to get out there and you have to just start using it. And the more you use it, the more stuff you use it for. And, I think it's important just to be honest with it and to, you know, take it and, take it to the next level and, and push, push yourself a little out of your comfort zone.
00:18:51:10 - 00:19:10:06
Craig Schneider
But, you know, however you're going to be able to do that, I think you just need to find the way to do that. And but, I think what we're saying here is, is this is not a sleeper. This is something that you have you literally have to, get involved in. And the quicker you do the better outcome you're going to have because it's going to have more information about you.
00:19:10:06 - 00:19:28:21
Chris Whitling
Well, absolutely. And and maybe the other thing I would say is, you know, if someone's thinking like, oh, well, I'll ultimately get built into my real geeks or it'll get built into my phone or it'll get built into whatever it's so beneficial to play with kind of the raw technology so that you understand when it's talking to you.
00:19:29:01 - 00:19:44:12
Chris Whitling
Like what parts, the what parts, the raw lamb versus what part is like the prompt that Real Geeks has put in there, you know, and you can just see more nuance to what it's spitting out, which is just going to help you course correct when things are not going the your ideal direction.
00:19:44:12 - 00:20:04:04
Craig Schneider
Well, and I think I think it also makes you feel a little bit more comfortable that it's not going to replace you. You know, I was I always tell everybody in my office like, yeah, I still can't get my printer to work properly. So I'm not worried that AI is going to take over tomorrow. However, I feel like it truly elevates somebody who's using it is going to elevate their business tenfold.
00:20:04:06 - 00:20:23:07
Craig Schneider
There's just no way you can you can compete against somebody just because of the time that's involved and being able to do it. Another example that we've been using it for lately is we'll do like a CMA, like we normally do it, a competitive market analysis, and we have all the data already that we bring to the appointment for the client.
00:20:23:09 - 00:20:45:15
Craig Schneider
So what we do is we actually take that, dump it into ChatGPT and ask it for, hey, what's the best strategy for this house? What do you think the price will be? And ask it. And then number one, it helps you confirm that like, hey, I'm on the right base. Yeah. You know, and number two, it's, you know, we share with the client, we say, hey, this is we're putting this in the newest, the newest technology.
00:20:45:15 - 00:21:03:22
Craig Schneider
We want to show you that we're tech forward and that we're using these things. And we're going to identify things. Now, there's there's a luckily, and I'll say, I've been doing this for a very long time in a very small market. So luckily I haven't had any major like, surprises where it tells me like a, you know, something?
00:21:03:22 - 00:21:14:16
Craig Schneider
I'm completely off base. However, I'm a senior agent is doing this for a very long time. So if you're a junior agent, this could be very helpful. This is the other thing I want to tell you, because now I just remembered because I had a list and.
00:21:14:18 - 00:21:17:23
Chris Whitling
Guys, this should be like a four hour episode. We're trying to do it in like 20 minutes.
00:21:17:23 - 00:21:37:02
Craig Schneider
And this is this is the coolest thing if you're a brand new agent. ChatGPT. You can actually talk to it like, if you don't know that. So what you can do is you can actually you set it up to talk to it. Yeah. And you can ask questions and talk to it just like and it gets a little creepy because that becomes your new friend and like and it happens really quickly.
00:21:37:02 - 00:21:56:13
Craig Schneider
The adoption is like insane. But you can say, hey, role play with me. If you're new agent, you want to learn how to make phone call scripts and it will. You can tell it, you know what level. So hey, role play with me and be a level eight difficulty customer on a new inner net lead and it will heighten the game.
00:21:56:13 - 00:22:14:21
Craig Schneider
And it will. And then after you've done the role play, ask it, hey, what could I have done better? What could I have said better? What should I have asked that I didn't? How could I have overcome that objection you gave me? And it will teach you to a level that's way better than any coaching. And I hate to say it against any coaches, but like, it's hard to role play as a coach.
00:22:14:21 - 00:22:19:01
Chris Whitling
It's 1 to 1. Yeah. It's it's that direct role play plus 1 to 1 coaching.
00:22:19:01 - 00:22:20:10
Craig Schneider
Yeah right. It's amazing.
00:22:20:12 - 00:22:33:07
Chris Whitling
So the question I wanted to ask you was by the way Todd was on that like two years ago. So the question I wanted to ask you is, have you built any custom GPT yet using like basically your internal documentation?
00:22:33:11 - 00:22:57:06
Craig Schneider
I have not, and I'll tell you, the only reason I have it is I want to give you guys a head start. And, you know, I feel like I've given you enough now. So, you know, I'm on I'm on it now. But to be honest, I'm still running a brokerage, and and I'm always, you know, I'm focused on that and, and family life and stuff, and, you know, the thing with the thing with, all this AI is, to me, it's a black hole.
00:22:57:10 - 00:23:12:18
Craig Schneider
It's a dangerous hole for me. So, like, I can I'll go down and lock myself into it for six hours and be like, what did I just do? So, I do want to do some of that, but I have not yet. And I'm learning enough to, like, understand what the bots and all that.
00:23:12:18 - 00:23:14:03
Chris Whitling
And so the.
00:23:14:04 - 00:23:15:03
Craig Schneider
Thing I think.
00:23:15:03 - 00:23:37:06
Chris Whitling
I'll leave you with is if you make a custom GPT and you put in the context, like a lot of the information that you would give to like a new agent. The last year at the conference, Nora was talking about all this, all the stuff that you provide to the new agents. Yeah. As they get started, it will accelerate the like, level of precision and the quality of the response is coming out dramatically.
00:23:37:06 - 00:23:51:06
Chris Whitling
So when you were talking about the CMAs, like, I would give it several examples of CMAs that you love, okay. And maybe even a document that says, like, hey, if you're a new agent, this is how you make a CMA and it'll be golden, like, really great.
00:23:51:06 - 00:23:52:19
Craig Schneider
I'm going to go do this tonight. Yeah.
00:23:52:21 - 00:24:01:03
Chris Whitling
Well, we're going to eat dinner next. So like I got my computer with me. Oh, you just do it at dinner. Kevin will be there. All right. Craig, it's awesome to to chat with you.
00:24:01:03 - 00:24:15:02
Craig Schneider
And thanks for throwing this at me. And, like, put me on the spot. I appreciate this, but I think it was good to share. And, you know, I just want to let everybody know, like, don't be afraid of it. Just embrace it. I mean, it's here to stay. And, you know, it's going to change your life.
00:24:15:02 - 00:24:18:07
Craig Schneider
I mean, it is it's a weird, weird thing, but it changes your life.
00:24:18:07 - 00:24:19:12
Chris Whitling
Where can people find you?
00:24:19:14 - 00:24:26:08
Craig Schneider
You can find me on my website, which is nordstrom.com at n o r c a r.com.
00:24:26:10 - 00:24:45:07
Chris Whitling
All right. I'm going to do a, Craig, thanks for joining us. This is awesome. All right everyone like ask comments. Hit that subscribe button and, we'll catch you in the next one. I'll do I'll do another intro. Hey. Welcome to forward slash real estate. We are here at Real Growth Summit doing a mini episode with Craig Schneider.
00:24:45:12 - 00:24:50:22
Chris Whitling
We are going to talk about getting started with AI and everything you need to know. Craig, how are you doing?
00:24:50:22 - 00:24:52:13
Craig Schneider
I'm doing great. How are you doing today?
00:24:52:13 - 00:24:56:05
Chris Whitling
I'm doing awesome. There we go.
00:24:56:07 - 00:24:58:11
Craig Schneider
All right. Hopefully. That's good.