And She Spoke: Women. Money. Power.

Building an audience can be daunting and overwhelming but it doesn’t have to be. If you’re serving your audience and doing some form of good with what you’re selling, then you’re already halfway there! 

Today on the And She Spoke Podcast, we’re dissecting an interesting tweet we found about audience-building and simplifying the process for anyone who fears it. From building credibility to sharing your journey, this episode is jam-packed with nuggets of wisdom to help you grow your online presence. 

You will hear all about the importance of having a step-by-step process, considering the mechanics of building an audience, sharing the mistakes you’ve made, and much more! We even delve into how AI can be used to your advantage and how you can set yourself apart from a robot. 

Key Points From This Episode:
  • The tweet we want to talk about today and why we feel it’s interesting to discuss. 
  • The importance of considering the mechanics of audience-building. 
  • How you build credibility by sharing mistakes and wins with your audience. 
  • Why a step-by-step audience-building process is useful especially when you’re starting out.
  • The three points to think about when trying to build an audience: wins, losses, and journey. 
  • How humanizing your work can protect you against the AI uprising and make you unique. 
  • The importance of serving your people and why doing that will grow your audience. 
  • Why you need to read Kevin Kelly’s new book, Excellent Advice for Living.
  • How the Captions app can help you with your social media content and paid ads. 
  • Why AI is becoming slightly terrifying and how we can use it to our advantage in business. 

This podcast is brought to you by the Marvelous online teaching platform.
Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

What is And She Spoke: Women. Money. Power.?

For so many modern, driven women, life is about being more than one thing. We’re multidimensional—and so are our conversations. We carry multiple identities; we can be both mother and artist; both attorney and entrepreneur. Both clinician and CEO. Both humble and proud. Life for women like us is about both. About…all of the above. It’s about the “and”...

00:00.00
heymarvelous
On this episode of the and she spoke podcast. We are talking about Twitter and a particular tweet that we found over the past few days that we want to share here on the podcast and dissect for all of you.

00:06.10
sandy
And.

00:14.49
sandy
Yeah, something different that we're trying because of the bank coll collapses. We've been on Twitter for seven days straight and we're seeing all these things and Jenny found this one particular tweet that is really good like it's really good. So we thought we would just talk about this tweet.

00:30.97
heymarvelous
I don't think so but I think that we're going to start talking about tweets because there's a lot of wisdom and a lot of really really bad advice over on Twitter and so I think it's worth just kind of like pulling some of these these I don't know I don't know if you want to call them memes but some of these like.

00:32.80
sandy
Never talked about a tweet before was.

00:49.16
heymarvelous
Kind of very retweeted tweets apart and pull them apart and dissect like what is factually accurate. What is helpful in these kind of popular tweets and then what is advice that we would recommend that you leave behind. So for those of you not on Twitter um, bless you stay off that place if you can. But we are we spend. We're spending increasingly time over there just because of the economy and and like the industry that one of our companies is in and so we will take the wisdom that we glean over on Twitter and we will bring it to here to you to share in a safe space on the podcast. All right. All right? So Sandy so this tweet that I shared with you is um, a tweet by Connor Flynn I don't actually know who that person is and that's not what this episode is about so we're not going to go into that but it is a tweet about audience building and it's it's had a bunch of retweets and shares and stuff. So. I think that this is important to share on our podcast because our one of our signature offerings is our program visible and it's all about building visibility as a female creator. And it's so interesting to sort of see what the dude bros and the guys over on Twitter are talking about with respect to audience building invisibility and we want to share kind of like what we agree with and what we don't so anyway I'll just read this one for everybody. So here is the entirety of it. It said building an audience is simple.

02:08.97
heymarvelous
You build trust by sharing your losses you build authority by sharing your wins you build credibility by sharing how you got from point a to point b don't overcomplicate it all right? Sandy what is your hot take on this.

02:25.85
sandy
I Think as a tweet this is a nice little summary of what it's like to build an audience I think the breakdown of trust and Authority and credibility is an interesting way to think about it like as you say we teach this stuff. Um, but I. I'm intrigued by thinking about your audience building as those 3 things trust by sharing losses Authority by sharing wins and credibility by sharing how you got from point a to point B I think so I think it's I think it might just like for some of our clients just be like oh. To break it down to those 3 different ways is like very very compelling.

03:07.54
heymarvelous
Yeah I think so so in the the way that it fits into visibility um and into our visible framework for those of you in our programs is that obviously like when you're coming up with your ideas Once you've selected your content pillars and you're going through that exercise to come up with your quarterly or Yearly. Kind of topics your beacon content topics like these are the kinds of things to be thinking about like you obviously want to establish yourself as a thought leader so like building in these ideas into your into your work would be helpful. But I think this is kind of a gross oversimplification of audience building. I Think it takes away sure. It's nice to say this is this is all you need to do? It's so simple but it takes away the mechanics of like okay but where do you do this? How do you do this? How often do you do this? Um, how vulnerable should you be like all of that is kind of missing from this Framework. So I think it's just like a gross oversimplification and then the other thing that really. Stuck out to me with this was that like this is very true for someone who is building an audience of people who are doing exactly what they're doing. So For example, like how you get from point a to point B like for lots of us. That's not necessarily relevant to our audience. And so that's not going to help us build it like I'm thinking about a lot of the folks. Um in our audience like in the health and Wellness Sector. We obviously have a a large following of people in in that sector and like you're building. You need to build Trust So Those people.

04:37.70
heymarvelous
Can understand your expertise but they don't all necessarily want to become nutritionists or yoga teachers like they want to learn from you but they're not trying to emulate your business right? So I think like you you have to figure out. Are you? um.

04:50.10
sandy
Um.

04:53.90
heymarvelous
Are you someone who is building an audience in a business to business capacity. Are you trying to teach other businesses or become a thought leader for other businesses or are you serving consumers. Are you serving people. Who are benefiting in their personal capacity from what you do and how you share your expertise like.

05:10.37
sandy
Um, but I think like the trusts by sharing your your losses for example, like if I was a nutritionist even though my client my ah clients my audience doesn't want to be a nutrition nutritionist they will like to hear like how I screwed up when I went to Mexico and ate.

05:28.65
heymarvelous
Ah, yeah, yeah.

05:29.29
sandy
All the cheese in the world and like you know lose like loss right? So like my fails or my struggles are relevant to them and I think you get so much credibility when you share those moments of failure and like mistakes and then you can. You know and and then the authority part like authority by sharing your wins. You can say like I came home from Mexico and did this cleanse or whatever you know this is how I recovered and then that's when they're then that's why you have credibility.

05:58.72
heymarvelous
Yeah, yeah I think that's that's actually a great point I Totally agree with that I was thinking of it more like I don't care how my naturopath um I don't want to. Like focus on her telling her the losses that she has in her career. For example, like that's not interesting to me but I get it like in the capacity of her own health like if she's talking about yeah like her health and her personal story then I can see how that fits in.

06:15.00
sandy
Are. Right? Her service.

06:28.40
heymarvelous
Yeah, totally I think part of this is just being really focused on who your audience is and what information is actually useful to them and just being really laser focused on that with respect to these concepts. Yeah no I think that makes a ton of sense. Um, one of the other things that I thought was really.

06:34.60
sandy
Ready.

06:40.82
sandy
Um.

06:47.10
heymarvelous
Helpful about this is about this tweet is that like it breaks audience building down into 3 steps and so like we have our own we have our own like step by step process too and I think that that's useful for people especially when they're just starting out to like. Take this thing that's totally overwhelming like building a following on the internet and to break it up into into like very simple concepts I thought that that was something that this this person did really well on Twitter and I think people tend to do that really well on that platform just because they have so little space to kind of. Condense little bits of knowledge and what they're saying.

07:25.22
sandy
Um, um, yeah I think like I think it's really interesting to think about like I think a lot of our clients are invisible. They struggle with like why would anyone listen like in the beginning when they're new. They're.

07:40.99
heymarvelous
Yeah.

07:44.16
sandy
Question always is like why would anyone follow me or listen to me or buy from me or read this blog post that a hundred other people like there's literally a thousand blog posts about this particular topic and I think this little framework is a great example of how your unique experience and you know therefore your unique voice. This is what happened to me this is how recovered and this is how I got the result I want like only you can tell it from that from your own personal experience right? So I think that's for people who are new your loss your win.

08:07.78
heymarvelous
Yeah, yes.

08:17.90
sandy
Is only yours like it's only your story to tell. So yeah, sure there may be a ton of people who are like don't eat cheese because but there's only you in Mexico there's only you who can talk about how you recovered and how you responded and rebounded and and learned and you know went forward.

08:24.57
heymarvelous
Yeah.

08:34.72
heymarvelous
That's us that's such a good point and I'm thinking about also how this fits into our framework too for for those clients that are listening in our beacon content planner like we have a template for outlining the content. You're producing every week for your thought leadership and there's a whole section here where we. We want you to like integrate your own personal story like you're like either facts from something some resources that you found or your own personal story and experiences into that piece of weekly content and I think that this is a good um these 3 kind of points are good questions to ask yourself with every single. Outline that you're preparing for your weekly content is like have you thought about your wins have you thought about your losses have you thought about like that journey from a to b like that will help you I think to trigger memories or ideas of what to incorporate into those pieces.

09:15.22
sandy
Um, yeah.

09:19.12
sandy
Um, yeah.

09:25.51
sandy
Yeah, and I can even see like this if you're if you are writing a blog post um like that could be the outline like what happened what was the loss. What was the win and how I got for me to be but it also could be 3 pieces of content depending on what you're actually talking about that you could lead from like here's the here's what.

09:30.91
heymarvelous
Yeah, yeah.

09:37.99
heymarvelous
Ah, yeah, yep.

09:43.22
sandy
Here I'm going to start share my loss tune in next week where I'm going to talk about how I recovered and then you know like you can like lead them to the next one. It's like a nice little 3 piece series I'm just working that 3 piece.

09:48.38
heymarvelous
Yep.

09:56.49
heymarvelous
Trilogy is the word sand each. Yeah, no I think that's really smart. Yeah, and and I think like part of this is a hedge against like Ai also because you know you're yeah the robots can't compete with your personal story like they can try to write something right? but like so much.

10:01.15
sandy
Thrillers attitude. Yeah.

10:12.93
sandy
Um, this the personal.

10:20.29
heymarvelous
I think we're going to see more and more content on the internet obviously written by Ai over the coming months and years like we will get to a point where the vast majority of everything on the internet is written by a machine and so this is also your way of hedging against that and protecting. The little empire of your business by making it something that is like not a robot like not robotic, not like you're you're humanizing your work in a way that is hard for so like a non sentient being to compete with.

10:51.21
sandy
Yeah, yeah, yeah, absolutely I and I think that I don't know that enough people are thinking like that like this chat Gpt is just this over there. But I do think it's going to be. Increasingly part of our businesses are interrupting. Our businesses are influencing over the next months and years. Um like it'll be a weird thing that he writes yeah this year using? yeah.

11:10.00
heymarvelous
And oh yeah, it's going to be everywhere all the time this year I would say yeah yeah I think so I I think well because it's it's it can. Operate at a speeds far faster than a human cannot the human brain can operate in a human can write like it's just it's just a matter. Yeah I think this year I think the creator economy this year will start to become dominated in a way by this by the ai and I think that. In some ways. That's really great because like the way that I've heard it talked about now this is becoming a podcast about ai. But I think that's fine the way that I've heard it talked about is like the ai writing tools. For example, are going to displace all the mediocre copywriters writing content writers like. Can do better or just as well as anyone who's mediocre right? So it's going to start to create more and more of a separation between like the winners and the losers because the people who are genius at copywriting and we know some of those people that like the robots can't touch that right like there's it. There's yeah, like ah, an element of.

12:01.27
sandy
Um, with this blue passion.

12:15.12
sandy
Never yeah.

12:19.91
heymarvelous
Like at least not yet I mean maybe we'll get there Sandy you know where there's enough examples out there where they can start to like imitate humor and um I don't know humanity in such a way that we won't recognize it but not, it's not there yet.

12:35.11
sandy
Um, yeah.

12:36.20
heymarvelous
So I think at least for the time being you as a creator who's producing content for the internet can benefit like your humanity is one of your greatest assets and your ability to be unique and share your own story and your own truth like that is going to set you apart which is amazing.

12:55.15
sandy
Um, yeah, no I think I think that those kind of questions are going to seep into our minds just like it is for the beginner. Um entrepreneur who's starting to think about visible being visible and speaking out and like who's going to read this and now it's going to be like who's going to read this and. All the Bots are writing this stuff anyway. So to keep that in in in the forefront of our mind that yeah like we just we distill this need to be human and tell our own personal stories.

13:19.58
heymarvelous
Yeah, yeah, and and say something that like that matters like it's kind of it's kind of amazing right? because for years and years like our entire business life like the entire. So so 10 years eat for each of us about in the online business world. Like there's been this pressure to produce written content like these like blogging is its own kind of um, way of writing but it's like very formulaic and it's honestly like pretty boring if I'm being honest like the kinds of blogging that has been. Rewarded and like Seo optimized for many many years and like now there's no reason for a person to do that anymore because like robots going to do it and everyone's going to have a little robot doing that for them and so there's no need to kind of like write this crappy stuff anymore. So now like everything. Is going to like that people are doing is going to have to be better than that and more interesting than that and that's kind of like a gift for both their creators and the people in and the audiences right? because they're like there's no incentive anymore for someone like us to write like. Should I have a personal this business Instagram account for my business or business Instagram account right? which we have for years ranked number 1 for that piece of content in our other company and like it's kind. Ofite no yeah, so it's like oh fantastic.

14:40.38
sandy
Um, none of us want to write that kind of stuff like that is not interesting to write. Yeah yeah, but let the room.

14:49.69
heymarvelous
We never have to write anything like that ever again. That's kind of amazing. Um, but I don't know at least that's my take on it is I I try to see it like as a positive thing.

14:54.10
sandy
Um, yeah, yeah, exactly.

15:02.75
sandy
Um, yeah, and I think like this this last point where that we haven't really talked too much about and in Connor's tweet is like don't overcomplicate it and so I think that is just a really great reminder too that this shouldn't be that hard and we shouldn't stress out about it despite all the Ai.

15:08.38
heymarvelous
Yeah.

15:20.60
sandy
Influences about to come upon us like let's just put the work out there and attract and gather the people around us who are who are our perfect quintessential clients. So that when we launch you have people that are interested in buying what your program is. Right? Don't It's not any more complicated than that.

15:36.11
heymarvelous
Yes, and I mean this is such a good segue I don't know when this episode is going to go like I think it's after our webinar but we're we're going to be talking about a 3 set process in our webinar that is like simplifying online business and I think that the essence of what we say in all of our work.

15:48.57
sandy
Um, you will.

15:56.20
heymarvelous
Is really just like serve your people like like do good by your people and you will gather a bigger and bigger audience like if you are putting out work that matters and you are selling something that matters like you'll be fine like you just have to actually have results. And you have to do meaningful stuff and like again that's a relief like there's no,, There's no hidden game in in the business world and in the online business world If you are selling something that has a meaningful impact in people's lives like you're going to be okay because people there's a reason people have been buying it so far.

16:20.24
sandy
Um.

16:35.66
heymarvelous
And there's a in in that same reason people will continue to buy it. So it's like it just takes all of the garbage mystery out of all of this. It's just like are you doing important work and affecting people's lives great. Let's talk about that work and let's get more more people to find out about it. That's it just takes.

16:45.54
sandy
Um, my.

16:49.99
sandy
Um, let's do more? Yeah, that's when you need to build now yet. Yeah, that is that is it? Yeah yeah.

16:54.98
heymarvelous
Takes everything out simple all right? Well I think we should do more of these like dissecting dude bro marketing tips because we certainly look at them a lot and I think that there's.

17:00.39
sandy
Are.

17:09.10
heymarvelous
Often Some wisdom and nuggets of truth out there but people like us tend not to want to look at that stuff like I just want to put my hands over my eyes and say like look away look away because just the entire industry is kind of gross.

17:09.23
sandy
Um.

17:24.80
heymarvelous
And I don't again, don't know this guy and who he is but I do think he's got some wisdom here. So um, we will try to find those nuggets of wisdom and bring them to you here on this show when we find them.

17:35.55
sandy
Um, excellent. Okay, let's go to joy you got the joy.

17:38.90
heymarvelous
All right? So the joy that I have is a recommendation that I saw in Austin Cleon's newsletter of late and it is um it is Kevin Kelly's new book. It's available on preorder. But I believe Austin has already read it and recommends it. So I love both of them as writers and thinkers and so I already have preordered this book myself. It's coming out may second um so it's a book called excellent advice for living. Wisdom I wish I'd known earlier by Kevin Kelly and will of course include a link in the show notes for this and if for those of you who have followed us for any length of time you know that we are both obsessed with Kevin Kelly's article. On a thousand true fans which is essentially defined the way that we think about business and the way that we teach business and so honestly everything that this man writes that I've ever read has just been like filled with tremendous amounts of wisdom. He's kind of like a Seth Godin to me and I know they're also friends. And I just encourage you if you're looking for a little wisdom I again haven't read it yet because I don't have the Galleys but um, I've preordered it and I I'm sure it's going to be fantastic. Oh yeah, yeah.

18:55.60
sandy
Um, yeah I be that's going to be great. We'll do a whole full episode on that I'm sure. Okay, and then this week's hustle is a phone app called captions. And what it does is you can record your video on your phone run it through this app and it will add captions to your video and you can make the words like there's a whole bunch of different templates for the captions. And you can like highlight the word as the one that's actually being spoken or heard in that moment. There's all sorts of things you can do. It is really really good like incredibly accurate for the the transcription and so the reason that you would want to do this is um. If you want to use your reels on Instagram for example for um, posting for or for boosting and and like for paid ads you can't do it if you use music or filters or stickers or any kind of those elements. You cannot use those for ads. So. It's really great to be able to record a video outside of the app have the original file. Add your own captions make them. They're way better than the ones at Instagram ad I think because they are really eye-catching and visually different than what everyone else is doing.

20:15.93
sandy
And then it just it's part of the original video so Instagram thinks it's like um, it's just it's just a video. It's not like using any trademarked. Whatever in the in from inside the app. Also if you even if you're not doing paid ads I think it's really interesting because it's just. It just looks different in the feet like you stand out and you can choose different colors for the the highlight of the words and different font and everything so I just think um I used to pay my son to do this for us like last year and he would painstakingly like write out the words as we were speaking them and and put little stickers and stuff. Um, so anyway I think it's good The only downside in Canada's like thirteen thirteen fortune dollars a month which is kind of an expensive app. So in the us is probably like 10 bucks a month. So that's only thing but I think I'm going to buy it and then like unsubscribe and then just like use it when I actually need it.

21:10.54
heymarvelous
Okay I will download that yeah like that used to be something like you said like last year you had to do by hand I mean this is this is again like I'm sure the Ai coming into play where all of the little Ai tools are taking away all this like.

21:11.33
sandy
And launches and stuff like that. Um, ah yeah to truly Ai yeah.

21:25.87
heymarvelous
Crap work that none of us wanted to do or wanted to pay anyone to do and so I think like yes, the robots are coming to eat us and alive but like let's dance on the way out like let's just have a party with it on the way out and enjoy it as we can I mean it's terrifying like um.

21:26.25
sandy
Um, no.

21:43.67
heymarvelous
I was talking with my husband and I was also like dming back and forth with our cto about like some of the newer Ai tools in the last like since chat gbt four came out and ah like it's the image. The image generator ones in particular are like terrifying to me because. You can say like take like show me an image of and this is one of the examples that that um rcto sent me like show me an image of women in the 1960 s on a yacht and what it would look like with fuji film with this aspect ratio and the women are wearing silk chanel dresses and like I kid you not I cannot tell that it's not a photo. And it's like terrifying that we're not going to know what's real and not real really soon and maybe it was already like that you know, but but like democracy really relies on people having. Open access to the same information and I just think that like that criteria is gone so this like a separate conversation that like sort of the underpinnings of what is needed for like kind of democratic societies is disappearing with these tools because like you're not going to be able to tell like was that video of that person doing that. Crime true or not like it's terrifying so again outs but that's like not the business context like if we put our blinders on to the entirety of what's happening with robots. We can start to see the benefits in the business world and I hope hope hope that human beings come together in a way to.

23:12.41
heymarvelous
Properly regulate these things or at least come up with tools that can like be able to tell if they're Ai generated or not. That's my rant and my fear and I'm sharing it publicly. You heard it here first.

23:26.38
sandy
Um, all right? Thank you Jenny thanks everyone? Okay bye.

23:28.92
heymarvelous
All right? We'll see you next time.