Talking With The Pros

Thank you for joining me for another episode of Talking with the Pros. Today we are talking with Josh Coutts, “JC” hosts ROCK Avenue on KUNV. He has been in the radio industry for almost 20 years. From 2004-11, he was on local 107.9 when it was an alternative station. Alongside Local Show Joe, they had the number one Sunday show and local music show for nearly seven years straight. At the same time, he started an internet radio show called Viva Ska Radio, which has granted him the nickname Jr Ska Boss. JC has also been a booking agent and been on tours around the United States, including Warped Tour. He has had the opportunity to sing with BB King, Neil Young, and Bradley Nowell of Sublime.

Right now, JC’s home and mainstay is ROCK Avenue, which plays ska, punk, rockabilly, rock n’ roll, metal, classic rock, pop, alternative, indie, emo, local bands, and more. You can rock out with JC from 8 p.m to 12 a.m. on Sunday nights.

What is Talking With The Pros?

Cause aint nobody got time for Amateur's

0:00:00
You're listening to locally produced programming created in

0:00:04
KUNV Studios on public radio. KUNV 91.5. The content of this program does not reflect the views or opinions of 91.5 Jazz and More, the University of Nevada Las Vegas, or the Board of Regents of the Nevada System

0:00:20
of Higher Education. This is

0:00:24
is talking with the pros.

0:00:27
The pros.

0:00:28
Like, professionals. This is Talking With The Pros with me, Jess Speight. I speak to the professionals in the world of audio to gain an insight into what it takes to become a pro. Talking With The Pros. This episode, we're talking with JC, host of Rock Avenue here at KUNV. Hi, JC. Thank you so much for coming today. It means so much to me.

0:00:51
How are you?

0:00:52
I'm awesome. Awesome. I'm so glad you're here. I know you're a very busy guy doing a lot of events and a lot of production. Just tell me more about like what you do and like your background.

0:01:02
Let me see my so my background. I mean I played music my whole entire life actually starting with violin. I played that when I was a kid. I was four or five years old so I learned violin. Classical. Yeah a little bit. I did a little bit of that. I played jazz. I played blues Yeah, I do love a lot of classic jazz stuff I played a lot of piano bass drums guitar even play bagpipes So yeah, so it's like I went from playing music in school to touring I did the whole entire like I did warp tour when that was around. I did that for 10 years I toured a sublime when I was a kid. I got to sing and perform blues and jazz with BB King. Got to tour with Neil Young for a little bit, sing with him. I've got to meet some really cool people

0:01:46
over the hill. Yeah, that sounds like a professional to me. Ten years in the touring industry, wow. As a musician, you have a lot of instruments under your belt. You know what it's like with how important audio is and sound is. The quality and the performance and the aspects of, you know, getting like a great show together and how important audio is. Tell me about the time that you run an event.

0:02:12
I know you do events, right? Yeah, I do. I do events of my own. I mean, I also do stuff with Clark County. So when I'm running Clark County, like I specifically right now, we're doing the Jazz in the Park series. And that's a really awesome thing. It's a big thing. It's kind of a big production. It was like, oh it's local. I go, yeah, we're so awesome. We have 3,000 people in the building or the outside arena, you know, whatever. 3,000 people are there. So when we do, are attending the actual concert itself, when we have people there and for setting up our stages, we have all our audio run. I have my crew that actually runs all the sound. My buddy Joey is a really solid sound guy. We have him and my monitor guy that are awesome. And people are so surprised when they come in and hear a good sound crew, especially when they come to a county gig, they're like, that's the best sound we've ever had. And all of us are either trained, and the funny part, a lot of us never really went to school for it. A lot of us are just, we've always played in bands, kind of toured, picked up our own stuff, and then we're relatively bored, and that's how we got into our own sound, going, well, let's do this and this and this and what could we change and what could we fix you know and how can you make this sound better and what would you do you know a lot of that and people don't realize that like for band like being in bands and when we tell bands to turn down guys listen to your sound guy listen to your sound guy the sound guys like drop your guitar a little drop your bass let me turn my sound up if you let them run the show they'll make you sound better they're not doing it to make you sound crappy they want you to sound really good. Right. You're coming from a

0:03:40
perspective of being a musician yourself so you know that you want that same experience and what they want to give to like the house. 100%. Like that's

0:03:49
definitely the thing is like with people you know when bands a lot of time you tell them hey guys I just if you just turn down just a hair I guarantee

0:03:57
it'll make you sound better. So you're saying like in the monitors on the stage.

0:04:00
Yep. Turn your stuff down you know it's just in general turn your own gear down Like if guys you can drop your own stuff Like if you turn it down let the sound guy do his job a really good sound guy is not gonna make you sound terrible He's doing it for the better. He's doing for people going because then if they actually enjoy your stuff, they'll actually go Oh, okay. What do they have for sale? What do they you know, can I buy their album? Yada yada yada and that's kind of what a good sound guy will do go Hey, man, let me do my job and I'll promise you I'll make you sound well, right?

0:04:28
They're gonna remember exactly how they sound how well they looked and perform but the sound is just so important because if you can't hear them or it's too loud or One's overpowering like so you can't hear the vocals right a lot of bands like to turn up and that's the biggest things they try

0:04:44
To turn up as loud as possible. I go guys if you're redlining We're just going to turn you down and if you're redlining, but we crank you down. You're gonna sound like garbage You know, we're like just drop it a hair. Let us adjust. We'll be fine. Yeah, you know, it's guys Let the sound guys seriously help you. That's a big thing for like running sound, you know And it's kind of crazy when our sound guys and the bands will argue with you. I'm like guys We're not trying to make you sound bad. We promise we want you to sound good But also if you piss off a sudden guy, we can make you sound bad on purpose. Guys, people you don't mess with are your sound guys and people serve you food. Don't mess with those people. You just don't.

0:05:20
Tell me about other venues that you've experienced being part of producing a music show.

0:05:25
Right now I work a lot with the Red Dwarf. And actually the owners, their sound guy is there, but when he's not there, like I'm jumping in but actually helping him out. And he goes, hey man, I know you're a sound guy, like how to be, what do you think? And I'll go in there and listen to the room and I go to actually your sounds pretty solid But when he like I fill in a lot and go there and help him adjust for being a small system It works very very awesomely for that bar, you know, and just for the way things sound in there. The room is beautiful It's like a tiny rooms 100 150 people, but the room has some of the best sound I think I've ever heard in my life It's just a great sounding room. The acoustics are fantastic in that room And that's a lot of thing like I don't know how many times I mixed a show and it's like oh the room is all glass well that's hard or that plays a

0:06:07
huge role right the environment that the sound of a set in the bouncing the

0:06:12
reflections all right when we try and tell them I'm like oh you got wood floors wood floors glass room and 20-foot ceilings okay this room is gonna be hard to mix and it is you don't know everything it all vibrates it all just is crazy about it and it's his feedback. I'm like, guys, there's a lot of feedback, a lot of times. So it's a perfect sound guy. We go, okay, and don't worry, we've had to do those and show up and go, okay, we can make that better. We can adjust this, we'll work with it. I've made some funky rooms sound pretty awesome. It's like talking to John Nashing here. He's a sound guy too. And so when him go, I've been on gigs with him and we'll look and go, oh, this room's gonna be a hard one. Look at around and go, what can we do? And I go, John, you're the master at this, and he'll fix it more than I will. You know, it's like, he'll go, okay, hold on. And he'll do his thing and adjust, and that's what you do. It's, a good sound guy can read the room. And no matter what situation, it's entertaining. I will say, sound guys that have, a lot of people will tell you they're a sound guy and have worked with like a three-channel mixer. I'm like, oh, okay, you've run that. Okay, okay. So it's like they run a three or four channel mixer somewhere. And I'm like, that's not a sound guy. That's turning it up. Like, you know, it's, it's hard.

0:07:21
The faders.

0:07:22
Yep. A lot of fader guys. And so it's, it's, it's funny when you do that. But I mean, currently, like I said, I do stuff with that. I do stuff backstage, bar and billiards. I book festivals all over town. So like a lot of times I'll run sound for those or have my crew that'll help come in and help me run sound. But it's we, we like to take care of everybody. You know, the best thing is having, if a band's happy, you're gonna be happy. If the crowd is happy because the band is awesome, that's a good night.

0:07:44
Right. Entertainment, we gotta give it up for sound. Audio plays a vital and important role. Just the value that's there behind a production. You're talking about your crew and there's a lot of things that go into, like you said, bringing together music environment. Important, like getting the right guys that know their stuff to help

0:08:04
bring that together. Yeah, it's crazy. I mean, especially because people that show up, so a lot of people go to concerts, like you go and have a good time, but no one realizes that you go in and spend six hours or eight hours or even 15 hours setting up that event for you to go hang out. Like, Jazz in the Park pre-production right now is about 15 hours pre-production the day before, so we're either reloading, you know, heading up. Since we're for county, we actually have to share some of our gear sometimes. So it's sometimes it's, you know, flying the speakers, but the day before we have to bring them back from whatever gig we had them at. But a lot of times we're showing up early, heading up all the subs, rewiring everything, flying the speakers that are going up, rewiring all the power to, you know, the front of house. People don't realize that this stuff all takes 12 to 15 hours. And so people show up and go, oh, it's a good time or that was fun. I said, cool, go thank your sound guy, man. Seriously, go be like, dude, thank you. Like, if you literally thank a sound guy, you'll make his day. Because we get put through hell, I like dealing with either the touring band, they sometimes bring their own sound guy and we have to still work with them and going, oh, you might destroy my stuff. Because a lot of times we've had sound guys destroy our speakers and we just get stuck with the bill. It's like, oh, okay, cool, we gotta deal with it. So it's like, you gotta really, go thank, seriously, go thank a sound guy. That would make their life, like, dude, that was a good show. And especially people that go to these shows every week, we do them every week. Like, it's fun to do these, and we enjoy, you know, 15 hours of work, it's tiring as hell. Because especially once the show is over, we still gotta tear that darn thing down.

0:09:32
You know? I really love the pre-production. I love the behind the scenes, like, acknowledging. Like I've been saying here, like audio is just so important. And just make or break a thing, it will make or break it. Whether you're watching live entertainment, you're watching videos, you know, you're going to the movies, you're going to a concert, these things are taking place behind the scenes. A lot goes into it, a lot of effort, it's a lot of technology behind it too, and I think that's so cool. Right, well I mean

0:10:01
like, I mean for sure, like if a band is awesome, you're gonna get into it You know if a band is great Even if you like I know I have three friends that are blind and they're like bro I go to the jazz or I go to your punk shows because they can hear the music and feel the music, you know But if it's a terrible sound guy and the music just isn't hitting right like the sound is off The look at me and go bro. That was terrible, you know, or whatever and I go. Hey, man Sorry, I had an off night or my guy had an off night or whatever it is. And these guys that are blind that literally feel the music and have to feel the music, you know, like if they can go, oh, right, you know, it could have been better, you know, but anyone that's a regular showgoer goes every week and go, man, that show just hit right. That show was a banger. That show was this and that. And it's, you know, you can tell when the crowd's like, eh, all right, if it's background noise, they're not into it. If they're into it, the crowd's on their feet and everyone's having a good time. They're dancing, they're smiling. You know, and I, like for me, when I walk in and go, alright, we did a good job today. Like, when you show up and you get excited at what you did, like every week for jazz, I show up and go, damn, we did a great job.

0:11:01
Yeah, I did see you jamming out and rocking out at Jazz in the Park, so that was really fun that you were getting to have a moment and experience and enjoy those efforts and those fruits.

0:11:11
It's a lot of times we don't and it's so it's like people like while the show y'all are watching on average We have to start tearing down So we're already starting our teardown process while everyone's enjoying the show and it's people are like, what do you mean? I go but we've already started our production and teardown like it's already like people forget that we're already doing our stuff to get ready For the next gig or to put stuff away. We have to pre do you know soon as the show's done? We have to tear it down again. So it's another six hours of tear down. Right and so like layman's

0:11:40
even like the most advanced like person that knows about all the going on behind the scenes a layman can be like that was I did not like it I couldn't barely hear what was that sound like feedback for one like right during an event like you don't want that you want to get that rung out and ring out and already done beforehand so you don't have those malfunctions during a show those are things that will just stick out and be a sore thumb.

0:12:04
Oh, 100%. We've had so many. We've had a couple of those where we're like, oof, all right, let's adjust that. A lot of our sound guys, we will work with that if you need to. But there's been times where you'd be sitting there and like, oh, wow, if they bring in their own sound guy. We had a guy that brought his own board and turns out on top of ours, but his was like half the size of ours, it was really small. And he goes, yeah, this is the one we tour with. And we're looking I'm going nuts Is that I'm gonna handle what you guys are doing and it turns out he goes. No, I really should upgrade I'm like you could just use our board man. Like it's ready to go. He still want to use his stuff And then he goes Oh feedback. He goes. I'm so used to doing inside rooms. I said one route side Yeah, it's a 3,000 person spot like so it's a little different than a you know, 500 a thousand person room That's a lot different and being that the sound travels up it's like guys the sound is not going it's going up and out and you're losing a lot of that so he eventually like we walked talked him into using our board he goes I don't know you're bored and we said okay we got it and we just handled it for me goes you guys are good sound guys and I went okay you know just tell us what you want we'll get it done he goes okay that's good you know you don't want the feedback you want a good show especially want to see people show up go yeah that was a good night that was a great band. That sounded great. You know, a lot of times people assume it's just the band, and not necessarily the sound people or the crew that made it sound good either. It's like, guys.

0:13:23
Yeah, but when something goes wrong, they're sure to point a finger.

0:13:26
We're the first ones to know about it. You messed this up. It's like, well, all right, you know.

0:13:31
It's like everyone's heads just turn and fly, like, what's going on with the audio? Come on, get it together.

0:13:38
It's never a band or it's never someone else.

0:13:41
It's never how is the sound guy, it's like what is the sound guy doing?

0:13:44
Yeah, yeah, 100%. Like I'll be on the radio and I was like, did that guy give you crap? And he goes, yes. And I'll see someone walk up from the stage and he'll go up to the sound guy in the back of the front of the house and I just see this guy. He's shutting it down. Waving his finger, waving his finger, waving his finger at him and be like, you know what you need to do? And he's like, have you done sound before? No. That's usually the answer to is no, I've never done sound before, but you need to do this. And I'm like, guys, if he heard feedback, he's probably already adjusting it. You know, so if something's going wrong, trust me, I guarantee the sound guy's already on top of it. Like, we're trying to fix it for you and for the band and for us. We don't want to have any of that, you know? And usually at least 10 guys that come up immediately

0:14:23
to assume that you're not working on things over. You're immediately processing, okay, problem solving, going down the channels, going down step by step, okay, where could it be? Here's the possible solution for this A, B, or C. Right, and a lot of

0:14:36
time it either is something simple or it could be a pain in the butt thing that you're trying to go, oh no, I don't know what's going on, and you have to go troubleshoot backwards, what am I going? Okay, here it is, and when you can figure that out, cool, but it makes it a pain in the butt when you walk up and go, by the way, you need to adjust this. Have you ever done sound before? No, leave me alone. Like I will give credit, most sound guys are the nicest people. And it's like guys, they're professionals.

0:14:59
They know what they're doing.

0:15:00
I am the, I'm not, okay, so I'm good at my job, but I'm definitely going to tell you to leave me alone and probably in not very nice way. I'm not that guy. I just like, oh really? Cool. You know, I'll probably say something relatively rude. That's just kind of how I am. Yeah. It's like guys, let me do my job. Seriously, it doesn't make any better if you walk up. You know, most of us don't mean to be a pain, but we're gonna be. Like, trust me. I'm already on it. We wear black for a reason.

0:15:24
Yeah, I'm working on it, I promise you. Oh, that's so great. So I know you talked at the top about your music, a little bit of how you know from a music perspective, just some things that have happened in your career as a musician revolving around sound and audio. What are your experiences being a musician from the other side of it?

0:15:44
So definitely being a musician, like when I was starting, when I was much younger, again, everything was so loud. And I didn't understand, I thought that everything on my end had to be turned up. So as a musician, I thought that everything, oh, everything's going to be cranked, you know, you know, you've got to crank it up as high as you can. And when there's sound guy and you're like, no, no, I know better. I know my stuff I know my gear and I got older I know what sounds right I know you know this and that and I was like oh, you know later in life. I'm like idiot, okay I should have just I should have listened to that guy He wasn't doing to be the jerk you know he's doing this and then as I've gotten older and they got to tour and then This and that it was a lot of times I got some of those bigger singing gigs or those you know bigger Performances like I get to sing with BB King and Johnny Lang because my sound was great that night at my other gig They heard me sing with Neil Young and then I got invited to go sing with Johnny Lang and BB King together and sing blues With them that was amazing, but they were like, hey, you sounded really good And I was like, oh wait sound guy made me sound really awesome that night I didn't have that and I sounded like garbage I might have not have gotten that chance if it was feedback or me being too loud or what have you, you know, and stuff like that. It's like, guys, that's a huge thing. You know, if you're doing a simple acoustic gig, you don't need to be that loud. Like, they'll adjust you. Here's what you should do. Here's what you should adjust. Let the sound guy help you out. I promise, they'll make you good. Like, that was kind of a big thing for me. I wish I understood it in my, you know, teens and through my early 20s that you don't need to crank everything to 11. You know, that's the biggest thing. It's like, oh, I wish I knew that in my head you just had to be the loudest you could possibly be. Yeah I think a lot of it's

0:17:18
like also technique on the instruments like a microphone for instance when somebody's doing an audio announcing and they have the mic so far away and then it's like okay we could bring you up but now we're gonna deal with the feedback.

0:17:32
Right you're gonna pick up all the background noise or pick whatever and I'm like guys there's some that like to hold the head of the mic and my guys you don't need to do that It's gonna feed back every time a lot of guys that you know that again like to eat the microphone I'm like guys you don't need to eat the phone like microphone. You really don't like Yep, that's the big one they put it with it on their belly button and like that's not gonna do a whole lot Only I'm hearing is you're breathing and your stomach going in and out. That's all I'm hearing.

0:18:02
Somebody's hungry.

0:18:04
You know, you're, you know, that's what you hear. It's like, what happened? You know? Well, dude, it's literally on your belly button. I'm not getting any sound here. So can you turn me up? Just put the mic closer. Trust me, I guarantee if you put it about four feet up, it'll be fine.

0:18:17
Let's go a little higher. You know that your mouth, that's where you're talking from.

0:18:23
Yeah. Well, you didn't know it was their belly button? No. I figured that out later. I was like, oh, okay. But the ones that put up by their belly button like to assume and know better, by the way. Oh, okay. All right, I'll let you do that. Okay. Or it just slowly drifts down.

0:18:37
Yeah. You can tell because by the end of the show, it's like, oh, yeah, by the way.

0:18:41
Oh, hey, man. Hey, man, we're back on. Yeah. Yeah. So you're trying to adjust. Like, oh, here he goes. Yep, yeah, you're definitely trying to adjust. It's kind of funny when you go from loud to either silent or back to loud again. Yes, yes. But it's just funny when you're adjusting as a sound person, going, oh, what's this person doing? You know, sitting there freaking out because they keep moving the mic. There is no standard of where it should be.

0:19:08
I'm like, guys. Yeah, it's all part of the fun, though. Yeah. This is why we're in this industry. This is why we do this. We love it. We love bringing you the best and talking to professionals is one of them. And let me bring back to the fact that you have a radio show here, Rock Avenue at KUNV 91.5. Tell me the goings on with that. Tell me what that's like. You do interviews on your show and it's a specialty show, so go ahead.

0:19:34
Yeah, since here at KUNV in 91.5, we always seem to do a lot of the smooth jazz especially during the FM and I'm kind of one of the non smooth jazz shows so I play on the weekend on Sunday nights 8 to midnight I get to play ska and punk and indie and emo even some metal. I get happy when people are like dude I listen to your show and I loved it I didn't really know that music before I love hearing people of tune didn't go to that was something different. I've never heard that Thank you for introducing a new music. That's a blast to me like that's so fun Yeah, punk is definitely not a punk punk rock bowling was just in town It was five days of punk music and there was like 50,000 punk rockers, you know It's a blast like I had a black she got to DJ one of the nights with Angela Moore fishbone and lost and it was I get to DJ and hang out with him. That was awesome. By the way, it's one of those like they I got a last minute call. Can you DJ? Yeah. Okay. Cool. So I got a last minute call to DJ and I'm going with all these bands and I'm like, that's that guy. Oh sweet. Wow. You know, I have my little like freak out moments. Sometimes people like that are famous. Weird punk rockers are famous to me. I'm like, that's cool. All right, sweet. And you know, but I grew up on punk rock. So getting to play that on my radio show and introducing a lot of cool things. I'm finding a lot of the people that listen to the show, most of my show listeners are female. That made me excited. Like I don't ever like people know it's hard that I go what and they're like yeah 70% of your listeners are female. Yeah that's awesome like it's hard to to get especially the female crowd. I think a lot of that I will give credit to a lot of the bands I've played on my show are female fronted. One of the ones I deal with a lot right now is a local band called the Dollhead and they just played punk rock bowling they added the festival itself but female fronted band solid solid group of kids so I don't know I mean if that credit awesome like I I think it definitely does you know but it's like man I'm happy to find out like women actually listen to my show like really I get I have females listening that's cool as hell I like the fact that I can do that and the age range right now for when I hear he's like 16 to 70 that are listening to punk and ska. That's a great catch. Right. I'm getting the teenage crowd, but I'm also getting the people that have been listening to music for 70 years. So people are like, dude, I like the punk, but I like your classic. I like your indie. I like the stuff that I haven't heard. Some of the really cool pop stuff you play is really cool. You know, so that's a huge hit for me and a huge something that I go, dude, I love hearing that. You know, and being doing this show here on the station, it gives me a lot of awesome feedback is oh dude I loved your show is great, you know having the guest on you know I just had a band called Cairo knife fight the guitarist has been with black eyed peas for 25 years So they bring him on and he'm doing like a rock and metal thing It's a two-piece which they seem way more full than they sound as full as a six-piece band But there are two p but the fact that the guitarist is insane and nice dudes super nice So it's really cool, but it's just I would love to see his pedal board. It's dude. It's it's gnarly Yeah, super gnarly like it's the same but it's just crazy Like I like to bring in the locals and I like to you know Bring in the bands that here and show off the talent we have so far I've done people that either bands or have podcasts other radio shows or have TV shows artists anything I can do to get people to hear and tune in and Check out the art, you know art as a whole is a thing what we do is art. If we're running U Sound, it's art. You know, for us to bring you radio is an art. For us to show you off this is an art. People don't understand that all of what we do in the entertainment business is art. Yeah, I'm not drawing stuff because God knows I can't draw stick figures. It's all art. For me to show you this is an art of what we do. I enjoy the hell out of it. I love being on the station. It's a fun thing. This is a passion of yours.

0:23:11
This is you, your background, like the music that you were playing back in the day, right? So this is this is really close to what you enjoy and I think just bringing that energy to your audience And like you said hearing from the other side of the microphone That you're bringing stuff that people are newly being introduced to starting out like 16 These are it's still going strong this genre is still important. And that's just so great. I think music like you said and art is just so important to be able to share that with others

0:23:42
And that's so exciting for you. Yeah, it's huge. Like I mean, it's the music I grew up on because my grand my grandparents my father my mother I wouldn't have the the punk or the pop or the soul or the blues or the You know the reggae or the ska or whatever. I listened to a grew up on big without them. And so, you know, a lot of that is credited to them as well as friends. When I grew up in high school and this and that, like guys, there was stuff that I'm still learning, but it's like to hear it and hear something new and to introduce something to something new. I love the fact that I've introduced new music to people that, you know, they're in their 40s, 50s, 60s, 70s and go, dude, that was a great band. That ska band you played or that punk band was great. I used to listen to punk and I just haven't been into it but the fact that you're back on is so cool and playing this and I love it and you play new punk and old punk it's really cool so that makes me happy. The fact that people are the feedback has been really positive everyone's like dude we love the show it's great you're doing a good job that makes me happy you know. Yeah I really

0:24:40
appreciate radio personalities on the microphone bringing us their perspective introducing us to things that they enjoy because that's not something you're going to get necessarily from Spotify, from Apple, who brings you an algorithm, you know, curated playlist that we're here like hand selecting things for you to hear and enjoy. There's some purpose and meaning behind what you bring to

0:25:07
the audience. Yeah, people, I mean, I think that a lot of times, you know, especially here, especially for us at KONV, especially on like, some of our specialty shows, especially, like we have a lot of the cool weekend stuff, the stuff, you know, Little Grass Shack, all the reggae stuff they're playing and all the cool stuff they're playing, the Hawaiian music, is hand selected. The music I play for you every Sunday is hand selected. Yeah. You know, the Lion's Den, it's all hand selected music. We get to pick it. Most stations don't allow you to do that. So to be a part of this where they go, dude, we are allowing you, pick something that you're passionate about, you know, and if it's be a classic rock or punk or whatever and they go, go, do your thing. That's awesome. Like most stations go, oh, here's the same 12 songs that you have to listen to and da da da da, that's on the air. You just talk about it and act like you love it so much, even though you've heard it 47 times that day. It's awesome going, cool, that people listen every week and go, that's a cool song or that's something I haven't heard a while or that one I've never heard before.

0:26:01
I think that's what's going to help sustain us in going into the future with radio visions for radio, whether that starts to migrate and live like online through digital form basics of what radio has done, continue to do here at KUV. They've been going for 42 years, different ways of engaging the audience and bringing something that they're not going to be finding on other radio stations, but just like introducing people to the radio is just

0:26:27
like step one. Yeah I know I felt cool and felt a little I know I was doing the show and right when I brought it back this is probably five months ago and they brought back what four I guess about four months ago four or five months back anyway the another FM station in town was one of our alternative stations like 20 15 20 years ago and they came back and it's a 107 5x 107 5 and how they're back to extreme radio and nobody goes just turn on the radio show and I Go, what's up? Because just to me fair and turn it on and I go what channel goes one of some five turn on I go, okay, and they played Verbatim six songs. I played the night before Songs, they would never ever ever play. I'm like, so I'm like, are they you know, and and he goes, yeah someone I guess So, you know he goes dude He goes, dude, I'm telling you, either Rock Avenue is making a splash because they literally played six songs that I played verbatim, what I played on the list last night. I looked at my list, I'm like, that's exactly what I played last night, but stuff they would never play on their show or their station. I'm like, okay, kind of cool. If it's reaching the bigger stations where they have to go, oh, we got to play that to hit. Like, okay, cool.

0:27:33
There you go.

0:27:34
The fact is that I picked that movie to go, all right, you would have never played that on your show, but cool, you know, it made me feel pretty awesome.

0:27:40
Yeah, that's really cool that they acknowledge what you're doing over here.

0:27:44
Yeah, you know, so the fact that I go far, the fact that I get to do it here at rock out here at KOMV is awesome and show Rock Avenue and get people to enjoy this and have a good time and listen and people to tune in every week that are the I get calls every week. Hey, man, I'm tuned in ready to rock and roll for the you know, the four hours they just got off work. I'm sorry a little late, but I just turned you on.

0:28:04
Man, that makes me happy every week. Dedicated listeners, people that are taking that personal experience. So I want to thank you again so much, JC, for coming. I had so much fun talking with you. So thank you again. And we'll talk to you soon. Bye. I want to thank you so much for tuning in. And if you missed any of today's episode, you can find us anywhere podcasts are available, like Spotify, Google, and Apple Podcasts. Thank you for listening to today's episode of Talking With a Prose with me, Jess B. I love you, and I'll catch you in the next one. I love you, and I'll catch you in the next one.

0:28:38
Bye.

Transcribed with Cockatoo