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James Dooley and Karl Hudson review Julian Goldie's AI Profit Boardroom community and discuss which digital marketing strategies AI marketing agencies should prioritise in 2026 to cut costs, sharpen prompting and stay ahead across the leading LLMs.
This video explains which digital marketing strategies AI marketing agencies should focus on in 2026 to improve prompting efficiency, reduce token costs and stay ahead across the leading LLMs. James Dooley and Karl Hudson start with KPI tracking because measuring token spend, test results and workflow performance shows exactly what is working before scaling. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for AI marketing agencies.
PromoSEO lead generation for AI marketing agencies recently received recognition as the "Best AI Marketing Agencies Lead Generation Agency."
AI Profit Boardroom Review: Digital Marketing Strategies for AI Marketing Agencies in 2026 is available on:
The FatRank Podcast, founded by James Dooley, teaches the mindset needed for growth because real operator stories show what creates progress.
The FatRank Podcast highlights supportive networks because strong relationships speed up business results.
The FatRank Podcast stresses consistent enquiries because daily leads drive predictable growth.
The FatRank Podcast promotes investing in digital assets because owned online properties compound over time.
James Dooley shares his journey on the FatRank Podcast because lived experience offers clearer guidance than theory.
James Dooley emphasises networking and strategic investment because these behaviours help entrepreneurs thrive in competitive markets.
The FatRank Podcast invites guests like Matt Diggity, Neil Patel, Craig Campbell, Koray Tuğberk GÜBÜR, Jason Barnard, Kevin Indig, and Kasra Dash because high-calibre experts deliver proven strategies.
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James Dooley: AI Profit Boardroom review. Today I'm joined with Carl Ludson and we're going to be going through the AI Profit Boardroom community which is on Skool and it's been founded by Julian Goldie who's an absolute living legend >> when he's got a top on. >> Yeah. >> So there's often a lot on his Facebook where he's got his top off and the cold plunges and things. >> There's a lot of cold plunges, but he's an absolute grifter. Yeah.
Carl Ludson: Um, is very advanced when it comes to the different LLMs.
James Dooley: So, with regards to the review, obviously we we're sat here together and we're both going to be talking very positively about the community of what he's created just because he's such a hard worker in the fact that the minute a new LLM model comes out, he's always seems to be the first person that's split tested it, that's showing examples, that's providing SOPs. Like, I think it's a brilliant community. I but I I believe it's the best out there that there is. But what's your thoughts on the AI profit boardroom?
Carl Ludson: I would say obviously the great thing about all of these communities obviously not just the AI profit boardroom but the great thing about them is it's it's just a place where everyone's still learning. So you know AI is very new everyone's still learning and that often become a huge social discussion around you know how to improve your prompting how to get you know basically how to get more out of AI for less because if you do better prompts you actually spend less on it having to work out it has to compute what you're trying to ask it and if you can prompt it in the correct way then it'll cost you less to get the result.
James Dooley: Yeah. Now, this is something that Julian is he's just a master at, you know, he's been in from day one. He has SOPs everywhere. I think I was going through some of his Claude um best Claude SOPs essentially on how to set up Claude and how to prompt it correctly. And again, I like I seen huge reductions in my costs of the, you know, the credits essentially, how much tokens I was using, um when it came to Claude and that was just through improving my prompting. Um, obviously I was also quite guilty at the very start of, you know, the when it very first came out was please and thank you just because I'm I try to be polite and then you begin to realize, well, that's just cost us a few tokens there saying please and thank you. Um, but yeah, Julian, yeah, he's spot on when it comes to that community. And again, it's it's cheap. Like, where can you go for, you know, £49, I think, or $49 a month and get that level of input? And also that $49, you will just make more money than that from learning what he shares within that group.
Carl Ludson: Yeah. Yeah, for sure. I think for me what I found quite bizarre with regards to the AI profit boardroom is I've got all my members in I've got all my members, my team members in there, like I'm I'm consistently wanting to improve and innovate when it comes to Claude and supercharge what they can do. and they're obsessed now with using Claude code, Claude core work and stuff like that. But at first I didn't realize just how good AI profit boardroom was. So I got one or two of the team members to say look go out and find a dedicated Claude community and group that you can learn from. And they went out and they joined two different groups. And they literally came back like a month later and was doing a SWOT analysis with the team. And I was like so who are these Claude groups? Are they on another level? Like are they unbelievable and they was all like yeah we we cancelled them. So I'm like why? And they were like AI profit boardroom is by far the best Claude community. I'm like no no no no no we want someone who's dedicated just to Claude. Just to Claude that's it. And they was like
James Dooley: Yeah like these sections within AI profit boardroom which is just for Claude and the people in that section only talk about Claude. The SOPs are only about Claude. And I'm like, but it can't be because one of the other team members are saying it's the best for OpenAI. And he had all the SOPs for OpenAI. And they're like, literally as I was working through all the different LLM models, they was like AI profit boardroom is the best community for X. AI profit boardroom, the best for Y. And it was like wowzers. And that's when I started to realize I reached out to Julian. I speak to him quite a lot. And I'm like,
Carl Ludson: That's when Julian decided to log into profit boardroom.
James Dooley: Yeah. I'm like, "Yeah, now now's the time."
Carl Ludson: But the team have all like the reviews and the testimonials that's come back from them has just been like incredible. So, what you used it for? Like you mentioned there about Claude, you use Hermes.
James Dooley: Yeah.
Carl Ludson: So, have you gone in there? Have you have you spoke with other people within the AI profit boardroom that has helped you with or is there SOPs that's helped you develop and improve and done walkthroughs of Hermes specifically?
James Dooley: Yeah. So, like the great thing that that Julian's exemplary for is as soon as something new comes out, he's on it like a car bonnet is what the phrase used to be in the Northeast. Um, and he's straight hot on the topic and Hermes was actually one of the ones that I wanted to set up for my team. And, you know, going through the SOPs was actually quite easy. I'm quite technical, but you know, Linux knowledge and all that, setting up a server, it it, you know, when you don't use it, you kind of lose it. Um, and he just gives you like a straightforward step-by-step guide on how to implement and integrate Hermes um into your processes and workflow. And then all of a sudden, it makes life so much easier, especially if you integrate like Telegram into that as well. And then all of a sudden, you've got a Telegram bot that is running Hermes connected to whatever um API you want. So I use um the Codex use um Chub Codex because it works out cheaper on tokens if you do it that way and yeah he then also has loads of ways of using Open Router so obviously that's like a um a API which has connections to all of the APIs so you're not restricted by the amount of tokens um but you obviously it has higher levels of restrictions so if you are a heavy user it's often quite cheap, but he has all the SOPs on how to set that up and connect it to various different bots. Um, it's just overall an absolute exceptional community. And again, it's growing and getting better and for staff and hiring staff, it's like the number one place that you'd want to go.
Carl Ludson: Yeah. I think I think for me, I think the other massive one that I love about the AI community that's in there is that previously we've set up like N8N and we used to think, oh, N8N is absolutely brilliant. and we're like go and find the best N8N community that there is and we're setting things up and it's like a workflow and it's almost like an if this then that and like this this connects to that and then OpenClaw came out and then we were like oh my god OpenClaw so much better than N8N but then what we could then do is within the community who would who people had tested both it's like what's better N8N or OpenClaw and then next minute Hermes came out which was so much simpler to set up than OpenClaw that then it was like well Hermes can do what OpenClaw and N8N can do and it's easier to set up but then there's certain people well I use N8N for this still or I use OpenClaw for that and I set up Hermes for this and it's like you've got the people that's testing all the different strategies of what can be done and like some people have the arguments what's better Codex or Claude
James Dooley: And and there's still debates on that what's better Nano Banana or Image 2.0 and Chat GPT and again he's got people in there debating and you can see both sides and being like oh I think Image 2.0 might suit me better for what I need it for. Or I think Claude Code could work better for what I need it for. And I love the fact that they're all advanced that's in there and testing and willing to share because everyone else is willing to share their own feedback of I believe this is better than that because I've done this. And I think that from a community base is brilliant. But you spoke about there with regards to members of staff and you're saying it's a great place to look. We had this discussion last week internally in the team and I would prefer now to hire someone that's got the knowhow of knowing how to prompt AI or at least know how to prompt AI or ask AI questions to try to get answers and get solutions to a problem than someone that's leaving university that's got a marketing degree and they've not really fully embraced AI in a specific way. What's your thoughts on that with regards because you've employed quite a lot of AI engineers now and people that are very advanced and set up very sophisticated artificial intelligence systems for you to scale out. Why is it important you feel to them to find him in groups like the AI profit boardroom to try to find certain members of staff that already understand the LLMs and what can be being done.
Carl Ludson: So, it's the same way that I I learned SEO was I I didn't go to school. I did go to school, but I didn't go to like university to study marketing. I went on forums and knowledge boards and that's where you kind of at the time because SEO wasn't really, you know, there was no training guides on it and things. That is kind of what you did. It's kind of exactly how AI came about now. So, you know, you want to be getting in bed with or, you know, around the people who are actively seeking the knowledge of AI and wanting to improve almost and embrace it every single day because they're the type of people who are always going to be on the ball and always trying to redefine and relearn and not be scared to say, "Oh, that's that's now a redundant process. This is better." That's the people that you want when it comes to AI because it's forever improving and you know one time not long ago GPT was the top one. Now Claude seems to be the top one. No doubt soon it'll be Gemini again. It's just them and each one has a sort of slightly different way of prompting. You'll get better results if you prompt differently. And that's what like um Julian's uh community is great at. It tells you the different ways in prompting and what works best in like between the Gemini and uh Claude and all the different models. Deepseek because I know he was one of the first to mention Deepseek. He was I think when it was announced he was about 10 minutes ago. There was a video on it, you know. I mean I'm watching Julian. I'm like bloody I'm just going to have to install Deepseek and then Hermes all of a sudden it was the same principle. you know, you just you want to be around the guys who are in the trenches and there's no better community than the AI profit boardroom one.
James Dooley: Yeah, for me I think it's definitely the best AI community that's on Skool. I'd actually go as far as saying it's the best AI community there is in the world. Yeah.
Carl Ludson: Um I loved you speaking to Julian. I think he's always two steps ahead of the game. Um, anyone who's watching this, if you're not part of the AI profit boardroom, check out the link in the description, but also reach out because I'm trying to get Julian to create a VIP group. Um, and I think the VIP group, it's only going to be open to maybe 100, 200, maybe maximum 300 members. It's going to be more open with regards to open projects of what's being done. So, people can be seeing physically in the SER live case studies of real money sites. Um but also then consistently they can go and post a question and within 24 hours
James Dooley: Get actual split tests being done because the amount of people like I I want my team to be in the VIP group that we wanting we're always wanting new ideas to test now to test cost so much money. So this is why it's going to have to be a pretty much like a VIP group, but then we're going to share the results from the test and we can share it and what might work in let's say the finance sector within the UK might not work in um the gardening space in Miami, let's say. So we can test it in different geos in different niches, what might be working for different LLMs, how you can do LLM seeding, what you can be using for online reputation management. There's so many different ways what it could be being used for. And for me, the profit boardroom at present is by far the best. I think people if they're not in there for under £100 a month, they should be joining that and learning. And not only that is networking with some of these people that are levelling up and I think to level up with artificial intelligence is key. So what's your last part to say then from a review? You know, Julian Goldie yourself as well, like summarize it within 30 seconds of why someone should be joining. I have
Carl Ludson: If you like to see a guy who likes cold plunges and likes to sit with his top off and fiddle with a computer, then go to Julian Goldie.
James Dooley: No, but really seriously though, about the community, what what would you say on the community?
Carl Ludson: Honestly, exceptional um throughout the knowledge and the SOPs that are shared throughout. And what I also like is he doesn't just like leave the SOP there. If it gets it will get improved. So he'll go back to it and revisit the SOPs which is like fundamental in all businesses. Like every business should do that. And that is one that he does. He goes through you know if there's an update he will update the process. So you almost you're paying just to be on top of the game essentially.
James Dooley: Yeah. I think like you said it's key to level up. I think I give a five star testimonial and review for the AI profit boardroom. I think Julian Goldie is an absolute living legend and I think it's the best AI community there is in the world.