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I'm Brian Bashore, Professional walleye angler and owner of The Walleye Guys Guide service. I am here to reel you in with captivating stories, expert tips, and interviews with some of the biggest names in the fishing community. So, sit back, relax, and let the drag scream!
Brian Bashore (00:02.015)
Welcome back folks and thanks for tuning into another episode of Real Talk Fishin' with No Limits. Today we're going to have a good friend of mine on who's been on before, Mr. Joel Nelson. He's with Onyx Fishing. So Onyx app has been around for years on the hunting side of things. I'm a big fan of it, been using it. It is a lifesaver and a game changer. Now Onyx fish is bringing in the mapping on the rivers or lakes or reservoirs, you name it.
They got it down. Joel's going to break that down for us. Tell us a little bit about the app and its features. And I'm telling you, I've got this thing downloaded, just started kind of playing with it. It is very, very cool and very handy tool. Trust me, you're going to want to get it. Check it out at OnyxFishApp. We'll have Joel tell us where we can find that and how to get into it and all the cool features that come with it. So stay tuned and learn a little bit more about OnyxFish from Mr. Joel Nelson.
Brian Bashore (00:01.921)
Hey folks, thanks for tuning in to another episode of Real Talk Fishin' with No Limits. Today we're talking to good friend. He's been on here before. He's the man of many hats. And today he's going to wear his onyx fish hat, Mr. Joel Nelson. What's, what's happening over there, Joel?
Joel Nelson (00:17.516)
man, I'm looking out the window, and it looks like it wants to be cold. But I looked at the forecast, and it's getting colder. Colder. It's coming.
Brian Bashore (00:26.39)
It's coming. It's coming. Hold tight. mean, it's here in some places. You're in Minnesota. You guys are going to be ice fishing before most of us. And you love that stuff. I know you do.
Joel Nelson (00:33.241)
Yeah.
Yeah, for sure, man. mean, first ice is already upon us, but like the next push is obviously getting onto some of the bigger waters and doing it bigger, better, badder, pulling out wheelhouse the whole nine yards. So excited to do that.
Brian Bashore (00:49.976)
But do you have time to go anymore with this new role?
Joel Nelson (00:52.237)
No, I really don't. We talk about fishing a lot and I am lucky that I do get to fish kind of for work. I mean, it's marketing purposes, you know, the gig, which keeps me out there. But man, there was a time I think you could probably recall too in our 20s, maybe even 30s where you'd sleep at boat landings and do all the really wild stuff. And it'd be like four or five days a week. You'd just be constantly doing it. So, but wait a second, you guys, so you fish all the time, right?
Brian Bashore (01:00.974)
All right.
Brian Bashore (01:20.054)
I get to fish, I can at least go in the boat every day. I don't know so much that I'm fishing or not, but it's close enough. I am not stuck behind this computer or an office very often. The windshield and the God's creations are my office and it's the best place to be. So, it does come with its perks, but it doesn't have some of the benefits that some of these other jobs have either.
Joel Nelson (01:31.105)
I like it.
Joel Nelson (01:39.087)
100%.
Joel Nelson (01:45.997)
Yeah, I hear ya.
Brian Bashore (01:47.406)
We're talking odd ex fishing, the app. I've been on X hunt guy app forever for several years. And that thing has been a lifesaver. So especially the guy that that hunts strictly public land, you know, and you go out Western South Dakota, you got school, you know, state school grounds, you got BLM stuff, trying to know where the hell I am walking, you know, the fence line or the property line. And I've used it plenty of times where I've got the rancher or somebody's on the road watching.
Joel Nelson (01:53.859)
Yeah. Yeah.
Brian Bashore (02:17.326)
And I'm just like, I'm, I'm on, I'm good, maybe I'm, I'm not worried about it. You know, and maybe I saw something, I parked the truck and I went up in the off, you know, the beaten path and the wife stayed behind and you know, and a guy will pull up behind her and, just kind of watch it. I'm like, it's all, it's, it's good. It's on the map. I trust it 100%. So, um, it is definitely a tool. I mean, making my way points. I was out fessing out there a day. Boom. saw a boom, put the bird icon in there right down to what I saw.
Joel Nelson (02:20.184)
Yeah.
Joel Nelson (02:35.843)
Yes, sir. Yes.
Brian Bashore (02:46.562)
Whether it's just a bunch of hands or roosters. I knew a guy that used to use it to mark his, asparagus and the ditches that he would find. made waypoints on it. And then he went back, you know, asparagus hunting all the time. handy handy as hell. And now you brought it to the fishing world. Tell me about it.
Joel Nelson (02:54.179)
Yeah. yeah.
Joel Nelson (03:03.597)
Yeah, it's it's it's totally wild. You know, it's interesting. Everybody has a feeling for what on X hunt does, but maybe when they hop into on X fish, they're like, well, it's not exactly the same. There are a lot of similarities. So from the map perspective, we do have public private land, especially near water bodies, which is really important because whether you're talking about South Dakota for you guys, Minnesota like being able to access legally, it's a thing.
Brian Bashore (03:26.712)
Mm-hmm. Yeah.
Joel Nelson (03:31.47)
right for ice anglers getting on flu lakes all that is important but on top of it I would say the main difference between onyx fish and onyx hunt is onyx fish focuses really really heavily on a lot of the data behind the scenes now hunt has all kinds of layers rough grouse management zones walk in areas like there's a ton of information built into the hunt app but with the fish app we're asking anglers to look at not just the map
Brian Bashore (03:32.386)
Yep.
Joel Nelson (03:59.396)
but all the data that's tied to the lakes behind the map. So it's a little bit different in that regard. If you are looking only for contours, this isn't really the app for you potentially. We've got five and 10 foot contours, even some better contours in some places. There are companies that focus just on HD contours and pathometry. We're focused on first planning where you want to fish. What lake do you want to target? Secondly,
how to get to the lake with confidence, knowing that you're accessing it publicly, right? Getting on the right place, the right time, all that good stuff. And then once you're on the water, we provide a number of tools that kind of help you, especially if you've never been to some of these lakes, just give you a head start, right? I think the goal is 10 years of information in 10 minutes. That's really what we want to give you. that's where we're on our way to doing with onyx.
Brian Bashore (04:53.314)
Yeah, I just scrolled through a little bit ago and you touched the private land stuff, huge in South Dakota with all these meandering waters. You first thing I noticed, I go up to the Northeast part, the glacial lakes. can see, and I could, I'm not even zoomed in, but I'm like boat ramp, boat ramp. I can see all the boat ramps. So I'm like, cause these lakes aren't easy, even easy to find, you know, many times. Cause you heard her say dry lake. Well, there's several dry lakes. Which one are we talking about? Goose Lake, Horseshoe Lake.
Joel Nelson (05:12.111)
Right.
That's right.
Brian Bashore (05:19.212)
Yeah, there's multiple lakes with the same name, twin lake. There's like 10 twin lakes probably. you know, I asked them, they're like, which, which one are you talking about? But I boom, like, right, well that some of them don't have ramps or unaccessible, some aren't right. You can see it, then from the ice aspect of it is how do I get on these bodies of water, you know, and having that private, cause this is all changed in the last several years in South Dakota, where the access point is and can I access or whatever. That's pretty huge. I, would use the same same in Onyx hunt.
Joel Nelson (05:35.748)
Right?
Brian Bashore (05:48.834)
you know, finding certain grounds, but really I had to zoom out and go, how do I, how am I getting in there? You know, just there's a nice area, but in some of it, we have a lot of landlocked, you know, stuff that's surrounded by, you know, private. see a ton of it in South Dakota is trying to open all that up. I'm like, this is great, but there's no way to get in. And then obviously in some places you can walk the property lines. can, you know, corner cross, fence hop, whatever the case may be, but know your state rules people.
Joel Nelson (05:53.997)
Right, right.
Joel Nelson (06:15.929)
Well, and you know, Brian, you're a talented angler and you know, because you fish so many different bodies of water in your life that sometimes changing lakes can make all the difference. And obviously finding where to access is important, but if we rewind and think about, okay, like near the dry lakes area or that glacial lakes area of South Dakota, there are hundreds of lakes to choose from. And you could throw a dart at a map and probably find success.
some kind near those areas. But wouldn't it be nicer to be able to sort? So on the exhibition allows you to check, oh, I want to look for crappies. Oh, I want to look for perch. And then you can select, do I want to look for trophy perch? Or do I want to look for keeper perch? Or do I want to look for perch that just they're booming in the lake? They're really high, highly abundant. Or do I want to look for walleye lakes where the DNR spends a lot of time stocking them, right? These are lakes that they've spent just
a ton in fry, fingerling, adult-sized fish to make sure that the population is always high and mighty there. you can select lakes before you even figure out what access you want to go to. You could pick the lake you want to fish based on the best information for survey. That's a huge deal in Minnesota. We're really happy to bring it to South Dakota, North Dakota, all these other states that we're in because it can really change your success for the better.
Brian Bashore (07:42.734)
I mean, right now, know, pry onyx fish pre is you're Googling that DNR or that GFP and wanting to see the gill net reports and go, okay, where am I going? Whatever. And the good thing about the glacial lakes is, know, for the guides, I don't get up there, but friends that do are like, it's awesome. Cause if the bite's not good here, I just go here and everything's just a mile or two, you know, down the road. But yeah, you're out of state or you're coming in. Well, I heard this bite, this bite, this bite was great. Where you can look and realize.
Joel Nelson (07:50.243)
Yeah, for sure. Yes.
Brian Bashore (08:12.37)
It might not be lasting very long because the numbers aren't very good, even though they're on them, you know, but there's this like over here that looks like it's got some pretty high potential, possibly less crowded because somebody doesn't have this app and didn't do any research. And that's definitely where I want to go. I mean, it's yeah, saving time is huge.
Joel Nelson (08:15.833)
For sure.
Joel Nelson (08:25.42)
Right. Right.
Joel Nelson (08:30.551)
Well, and we're you know, we're looking at it from the perspective that every angler has a slightly different goal in mind and you can kind of customize. You know if you're a big walleye guy and you're only looking for bigs. Well, select the lakes that meet those criteria. If you care nothing but maybe trying to catch a 10 inch bluegill, you can select that in the app too, right? So that's the first step and then like we talked about finding new lakes and then getting on them with confidence. Yep, find yourself the public access.
or maybe even a sneaky way where a public road right away touches or there's a WMA or some other way to get on that lake in a way that other anglers aren't getting to. And then once you're on the lake, there's a number of lakes called fishing hotspots lakes where let's say bitter, dry, the real big ones. If you've never been to those bodies of water before, there's dots all over that map. Start clicking on them and it's like, this is a perennial favorite for ice fishing for crappies, for example.
And it gives you a little bit about the presentation, what works, what times of year, what it looks like. So yeah, it's an asset for those people that are traveling to fish or to people that live nearby that have always wondered what's in LA. Should I fish it? I drive past it all the time. I don't know if it's worth a darn, you know.
Brian Bashore (09:46.734)
Yeah. And there's a ton of those around her. look at some of them like, well, it's not very big, but then I hear about it. Or then I look into them like, oh no, it's not big, but it's full of trophy walleye or trophy bluegill. I'm like, you know, it's a catch and release only, or like a twin lake outside, not too far from Sioux Falls, trophy walleye. You can keep one walleye over 28. That's it. You can't keep nothing else. You know, as far as walleye, they can keep perch there maybe, but it's a phenomenal fishery. It's not very big at all. I can go there to the live scope and spin around in 10 minutes and I got it covered and I can catch 20 plus inch walleyes left and right.
Joel Nelson (09:55.503)
Yeah.
Joel Nelson (10:11.609)
Good.
Brian Bashore (10:16.59)
Joel Nelson (10:16.791)
And for you guys, know, obviously the flooding is a big deal when a certain one enough flooding comes in the spring. It connects bodies of water. Now we got fish transferring back and forth. We have recent satellite imagery that drops every week to two weeks. So not only can you track ice up, but in the springtime, you'll be able to see those water bodies that are connected and then start to think ahead and be like, well, in a couple of years or another year or next fall.
Brian Bashore (10:24.366)
Nope.
Joel Nelson (10:46.807)
I need to get in here because this little slew just had enemy swim dumping into it for the good portion of the spring.
Brian Bashore (10:55.918)
Yeah, I've seen that happen at Lake Albert and Ponsett are close and there's a little culvert that connects them and I don't even knew nothing about it, but fished over here and one day it was like a little tournament and they said, let's all go over here. You can fish here as long as you want, but then we're going to finish over on this lake. So you pulled out and went over here like, well, these fish are huge over here. And I was like, what the hell? And it's literally all the big fish went over there and that was it. They're all big, big perch and big walleye. I'm like, well, this is way better. Why didn't we start here?
Joel Nelson (10:59.597)
yeah. Yup.
Joel Nelson (11:14.671)
You
Brian Bashore (11:24.31)
know, especially for a tournament when you're looking at big fish. So they're like, it's not always like that, right? The water goes up and down and they, they, they fly out to the other lake. So.
Joel Nelson (11:27.279)
Well, in one speed.
Right.
And once you get used to looking at fishing apps as more than just the contours, you start to realize all the extra things this thing can do for you. The weather function that we have inside of there. Brian, I'm sure you've used the weather function inside of onyx hunt. We're not just talking about barometric pressure. It's barometric pressure hourly forecasts for what's coming up to maybe time a bite window, something that's going on. It's going to be hot in a certain amount after it falls off the edge of the cliff.
It also has moon phases, plus the majors and minors. And, you know, it's not just for muskies anymore. Some of those majors and minor times, especially for trophy fish, like there's a lot of research that points towards not just moon phase being an effective predictor of quality fish being caught, but specific times because of moonrise or moonset that you can target.
It's not just for muskies anymore, we'll say, because we've just been seeing it work for big smallies, big wall eyes, even trophy panfish. So if you're the kind of angler that's really serious and you want to get in the nuts and bolts of this stuff, there's a lot more than meets the eye, a lot more than just contours in the app that we feel is going to help make you a better angler.
Brian Bashore (12:49.964)
Yeah, I'm a huge moon phase guy. So I look at it every day and, and I'll tell it, you know, if I'm guiding, it's like, I'll just hang in there at two o'clock, you know, things are gonna happen. And it's some days it's some days early spring. may not matter as much. I just need a few nice days. We hit the warm once water warms up, they get going, but kind of summertime, even in the fall, it's like, this is it. And it's like, you just flipped a switch and they're like, wow. I'm like, yeah, it's called the moon.
Joel Nelson (12:53.967)
Preaching to the choir.
Joel Nelson (13:00.644)
Yeah.
Brian Bashore (13:19.072)
Or the full moon. Be like, it's great. I'm like, great. If you're fishing a night, I'm like, hate full moons until noon. The next day when it gets, soon as it gets under foot, I'm like, they'll turn on and it's just, it blows people's mind. how did you know that? I'm like, well, there's these apps and things and full moon. Obviously I can see it, but it's called majors and minors. And, and Randy and are very religious to this when it comes to tournament fishing is that you'll have your spots and your whole game plan looked at, we all.
Joel Nelson (13:19.512)
you
Yeah. Yeah, right.
Brian Bashore (13:48.28)
keep track of it all week long, you know, like, yeah, we, man, or some days you're not paying attention and you went on kind of a rally. Then I'll go look and be like, that's cause it's the major. No, no wonder, you know, and it's like, I got, what time's the major on tournament day? Okay. Well, this is my really good spot. And I'm always like, we have to be on that best spot during those two hour window. Typically I'm like, cause it may be the only bite you get all day and big time.
Joel Nelson (13:58.97)
Yeah, for sure. Yes.
Joel Nelson (14:14.403)
Right. And it matters. Yeah. Cause those are the big fish. mean, like in fishermen did just a great, they just looked at their master angler award winners over the past pile of years and they were like, huh, interesting. You know, a huge percentage of them came three days, either side of a new moon or a full moon. And on top of it, the time that they were caught were closest to the majors and minors. So it's, it's, it's not just wives tales or hearsay at this
Brian Bashore (14:41.224)
No, it is definitely not. So where are you getting all this information? Where's all this coming from? Hot spots? What to use? mean, are you calling every guide at every lake or what?
Joel Nelson (14:49.759)
yeah. Well, fishing hotspots, those those data have been around for quite awhile. But yeah, we are sourcing it from a pile of places. We've got obviously the weather stuff is kind of proprietary. We've got enough of a presence in haunts that we're able to not just give you Sioux Falls weather for the glacial lakes. We're giving you weather for this specific point that you're looking at. It's interpolated.
from a lot of neighboring data stations. so, you know, depending on the source, we're trying to simply give anglers a one-stop shop. Now these may be data that they can get for free. And in the case of like you said, South Dakota Game and Parks, yeah, you can hunt through their datasets and look through PDF files and find some of the same statistics on catch per unit effort for walleye. But we're trying to organize it for angler so it's all in one place.
And they never have to visit anywhere else to do it. A key example is Minnesota. It's the same as South Dakota. If there's any special fishing regulations for the lake, you literally click on the lake and it tells you the slot limit, or it tells you, Hey, it's a five fish daily limit for sunfish, for example. And, you it used to be, you're just like paging through the, you're trying to download a PDF and
OK, this is dry like ABCD. You're scrolling through hundreds of it, so it's just like what a mess. So we're just trying to make things that are already publicly available in a lot of senses into a one stop shop and at 35 bucks a year we feel like it's a pretty good value at that.
Brian Bashore (16:11.863)
Yeah, it's...
Brian Bashore (16:15.532)
Right.
Brian Bashore (16:30.158)
Yeah, that's a very good value. think I pay a hundred right for the hunt one and I don't, just, it's on auto renew. mean, it don't bat an eye at it. like, this is it's it's a no brainer. just sent me a, it just renewed the first part of November or something. I think it's a reminder. Hey, this is coming up. I'm like, yes, please. You know, cause if I don't redo it, I'll go out there be like, ah, crap. You know, and then I'm going to have to do it because I only hunt public land. So I got to know right where it's at and it saves all my stuff. And a 35 year for the fish thing is, is phenomenal.
Joel Nelson (16:36.313)
Just send it to me.
Brian Bashore (17:00.3)
And it's just, it's fairly new. It's grown. You're adding new States, new lakes. Like you just had in Iowa not very long ago, or recently South Dakota has been on it pretty soon or within the last month or so. going to be huge for the ice anglers, of course, which perfect timing got that in before ice season. you know, the river is always tricky to navigate because nobody really has it mapped. You know, and it's, it's actually, it moves. It's, it's massive.
Joel Nelson (17:02.681)
Yeah. yeah. Yes, did. Yep.
Joel Nelson (17:10.755)
Yep. Yep.
yeah.
Joel Nelson (17:23.289)
Sure. Yep, it moves.
Brian Bashore (17:29.742)
the most part, have to worry about running into stuff unless you fish on the lower part of your, where I am, where Lewis Clark Lake, where you got 30 miles of a Delta basically. Um, I just tell people that that'll never be the best way to map it is to get out there and put on your auto chart live and drive upstream. I mean, that's about as good as it's going to get because it changes way too much. mean, even the satellite every couple of weeks is probably fine, but you're going to need four or five shots a year, you know, and then it's like, well, that where'd that island go?
Joel Nelson (17:37.903)
Mm-mm.
Joel Nelson (17:45.423)
Yeah. Yeah.
Joel Nelson (17:53.827)
Yeah.
Brian Bashore (18:00.131)
Well, they released a lot of water today, so it's gone, you know, and, know, maybe you can still get through it a little bit, kind of like the, the golf down in Louisiana. That area is a little bit like that, but bare metropressure. I follow that about as much as close as I do, the moon phase stuff. used to, there used to be a really good app I use. It had weather, Scout Look, it's no longer there. think somebody else bought it, but it took, instead of just taking airport weather, it had a proper.
Joel Nelson (18:02.563)
Yeah, wild. Totally wild.
Joel Nelson (18:19.171)
Yeah.
Brian Bashore (18:29.334)
A different system where it brought it right in and I could punch in the Lake I'm on, or it would give me all right, current location. And I get, I'd watch it by the hour and kind of like the moon. I'm like, here we go. We get below that 29, nine, six, whatever. Right. The bear. want low pressure. I'm going to switch to cranking and get most baits up and get moving, you know, faster or whatever the case is. I mean, that was, that was always huge too. And then when is the barometer going to change? It's been low pressure for three days. I don't want low pressure no more. want.
something different, right? And being able to see that stuff totally. I always tell people, you only got a couple hours to fish in a day, fish during the majors. If there is one, it's, it's, it's that simple. Download these apps, find the major fish time. That's when you want to go. No matter. Yeah. No matter where you're going.
Joel Nelson (19:00.045)
Yeah, yeah, yeah.
Joel Nelson (19:07.127)
Yes, 100%. Right.
Joel Nelson (19:13.443)
back your eyes, right? 100%. You know, for ice anglers, we've also got another function that's going to be pretty useful. mean, no ice is safe, we know that, but always you feel a little more confident stepping out in sunlight and putting down a safe track, right? And so there's that tracker feature, which you've probably used on the hunt side, I guarantee you have. You turn on tracker, it puts on a breadcrumb trail or wherever you go. And for ice, that's really important because who hasn't ice fished?
And all of sudden it's dark. crap, now the wind's coming up, it's blowing snow everywhere. I can't really see where I'm going. Well, you've just laid down that breadcrumb trail. You can try straight back to the landing and just have much more peace of mind that you're not going to get too close to a current area or up against some timber that might be holding some heat that weakens the ice. so, yeah, I just I've been in enough rough or potentially treacherous situations on ice where it's like
Brian Bashore (19:46.776)
Mm-hmm.
Joel Nelson (20:12.515)
Yep, this is not just a safety thing, it's just grinded into your routine. It just makes life easier and better for you.
Brian Bashore (20:22.178)
Yeah, just you can't have enough safety features when it comes to ice period. So we see it every year. Someone's fallen through a shack, a truck, walking, whatever. mean, you know how you're a hardcore ice guy, but you're not an idiot. Like some of these South Dakota guys that can't wait for that first ice. it's like four inches before this guy's getting even close to it. But some of them guys are on that in two or three and they're
Joel Nelson (20:26.787)
Yeah, because I see spooky the way it is, right?
Brian Bashore (20:49.592)
You know, great, lot of those fish are shallow so you're not getting too deep, but falling through ice sucks. I've fallen through it plenty in my trapping days and getting my waders full of water. That is no fun.
Joel Nelson (20:58.547)
it's horrible. then, you know, the thing everybody tells me, it's like, I got four inches ice. And it's like, well, sure, where you walked, what about where you didn't walk? Is it three over there? Two or one and a half? But you know, it's like, well, people hit the lottery all the time when it comes to walking on the ice. remember a year, two or three years ago, there was a bubble hole that just showed up about half mile off of the landing and a big public body of water up by me here. And it's like,
People have been driving by it for a month and never saw it. They didn't even know it was open and it's just a little tiny bubble hole. But you know, it's only an inch of ice right around the edge and boy, you put a tire or a truck.
Brian Bashore (21:35.295)
Yep.
I've seen those, buddy Neil Jensen, we took me out once and we're driving on the ice in his truck. Neil's gone through a few times in his truck on the Missouri river way back in his guide days. We're on I think it's long Lake, but there's a spring on this whole further up or in there. And it's a pretty big one, but I would have no clue that's there. And he got fairly close. He's like, we can get no closer. I'm like, man. He's like, yeah, that's a spring and it's open. There's open water there and it's.
Joel Nelson (21:46.389)
Thank
Joel Nelson (22:05.145)
Ugh.
Brian Bashore (22:05.882)
I mean, there's good thick ice, but he's like that, but that comes, you know, way out over here. the open spot isn't very big. Like if you didn't know, you could have easily, if there was a lot of snow on it, went right, walked right into it, walked right over.
Joel Nelson (22:17.583)
Yeah.
Brian Bashore (22:20.674)
Having that trail is important.
Joel Nelson (22:22.186)
100 % yeah and we're just you know we are a map based company and that's a really important part of what we do so that the trails the tractor functions seeing where snowmobile trails set up understanding with the aerial imagery like other ways creative ways to get in doing some map interpretation is is so fun to do you get lost in a rabbit hole but again we just can't over score enough for fish.
how much we think the fisheries data really gives you an upper hand as an angler because I can't tell you how many times I am either doing a presentation or over the years all the seminars you do them to, you know the deal. People come up to you and they're like, how do I catch more walleyes? And then you start asking them a couple of questions. Well, where do you fish? And the answer I always get is like, well, we got a cabin up on such and such lake. And you find out that such and such lake has hardly any walleyes in it. And it's like,
man you're not catching walleyes because they don't live there. So this is really the cheat code to the reverse of that. Let's go where the walleyes are and then maybe we'll catch more.
Brian Bashore (23:22.19)
Because there isn't any.
Brian Bashore (23:34.383)
Well, let's open a products fish and go there's where you are, but here's a lake two miles away. mean, so someone's never used this. They download it. They open it up. You got master classes. We'll get into that in a second, which is probably, I mean, what does do one right here in a sense? What do they do? How do they use it? What are they looking for to like, okay, I got it. Now what? You know, they're to go their lake. They're going to look and see, does it have contours? Okay. It's been mapped. They scroll up. Now they're like, okay, now what?
Joel Nelson (23:39.638)
Exactly. Ugh.
Joel Nelson (23:50.681)
Yeah. Yeah.
Joel Nelson (23:56.847)
Yeah.
Joel Nelson (24:02.275)
Yeah, yeah, well, I'll take him through it and I'll start at the beginning, which is really, you know, we apologize, but we don't have an Android version yet and we're working on it, which is frustrating because like Android is a big part. I own an Android phone, right? So it's yeah, they're leaving me in the dark even though I'm the guy for the company, right? But what iOS is what it yeah, I keep working at it. iOS is what's currently available now. If you're an Android person like me, you can still use it on the web.
Brian Bashore (24:22.286)
Get with it Joel, get an iPhone, get with it.
Joel Nelson (24:31.651)
You can still use it on your phone. It's not optimized though for your phone like an app would be. You can still use it on a tablet. So there's ways to utilize it. But you start at the app store for an iOS. You download the sucker. First and foremost, you got a seven day trial. It's free. Break it. Don't be afraid of it. Literally get in there and start scrolling around, panning around the maps and everything is clickable. That's the first thing to remember. Everything is clickable.
You click on a lake, you're going to get information on the lake and you're going to get species information. Then click on the species card and inside the species card, you're going to see a distribution of a graph of how the population range looks. Scroll up and down, check out within the species cards certain things. Some of those items are clickable, so I would encourage you not to be afraid of clicking around. You can always click back on the open map frame, zoom way out again, get to a safe place, figure out OK.
I'm just going to start moving around the map again and then you'll start to see lots of different things all around the edges of the app on the bottom left hand corner Lake Finder. That's just a real quick. Hey, here's some suggestions of lakes to try for the area you were zoomed in on. There's offline maps that you can download if you're in a bad service area. You can long press and create a way point in any places. Again, I think the key is to like not just not being afraid of it.
Click around. Worst case scenario, you can always close out the app and restart it, right, and give you a refresh on the screen. Don't be afraid to break it. And you've got a seven-day trial for free to see whether you like it or not. And if you really run into a brick wall, well, that's where our masterclass is
Brian Bashore (26:17.004)
Yeah. So I see those, get the emails, I tune into a little bit of one, but you have a lot of them. And I assume that you're doing most of these and some other staff is doing these things. know during high cast you had to take off to go do one. What, what do these consist of for everybody? And there's not just how to use the app. mean, it's everything.
Joel Nelson (26:22.189)
Yeah, we do.
Joel Nelson (26:35.629)
Right. It's everything we really want to make people better anglers. mean, it's a little bit shameless to just sit here and plug a product that we think is going to help make us money. I don't think that's what I as an angler want. I actually want to be a better fisherman, right? I don't. I don't just want to buy more things and so to be a better fisherman. I want more information and master class is a one hour segment that you can join in. There's a Q &A session.
where people can ask whatever questions they want. Customer service representatives are literally answering the questions. If they can't answer it, it comes back to the panel to a guy like me to take my best stab at it. And then along the way, I'm going to give them not just the 10 cent tour, but hopefully the full dollar tour about everything that this thing can do, not just in the app, but how it helps you be better on the lake, on the water. And that's to us really the key. That's why
If you go to our YouTube channel, it's literally youtube.com slash at on X fish and you will find past master classes. had Sam Sobey talking to us about how he uses it to break down backwater bass fishing locations using recent imagery. We've got an ice fishing one where I'm looking at. Here's how I look through three years of ice up information to figure out what lakes have historically locked up first in the area to give you. Hey.
Maybe these are shallower lakes, they're smaller, they lock up first. Maybe try to consider hitting these first on your run if you're one of those ice crazies. So yeah, we really want to tap into more than just what's in the app, but help you to use that information to be super tactical about how you fish.
Brian Bashore (28:25.238)
It's a lot. And those are monthly. I mean, you have like one or two of those a month, it seems like almost.
Joel Nelson (28:26.168)
It is on.
Joel Nelson (28:30.113)
We exactly we've got one a month minimum and there's just so much to cover and so much to know and the more that we do these things. Yes, the better we get at it, but the more we realize like. Even we are not fully realizing all of the ways in this that this thing could be used. We get people log in all the time and they're just they have some wacky way of using recent imagery, especially as a big one. It's like when those bass guys started talking about tracking.
OK, now I can look at emergent weed growth and I can see whether I'm looking at lily pads, whether it's just general slop, nondescript stuff, whether it's bull rushes. Some of them are looking at lay downs along a bank and they're like, well, I could fish this bank because it's got like 30 or 40 lay downs I can see, or I could fish this clean bank over here. It looks like it's got more weed growth and they're literally dropping waypoints on the recent imagery to determine.
If I got a weed bite going, I'll go here. If I got a timber bite and it's all lay down based, I'll go there. And that's not something we necessarily anticipated when we started building this thing together.
Brian Bashore (29:35.862)
No, how recent is the recent imagery?
Joel Nelson (29:39.736)
It's every two weeks at a minimum. So so there's a little bit of a lag time in reporting and then also you know we've got clouds and things like that to like you've seen. You've looked at imagery where it's just like it's a beautiful cloud bank. That's all we got. So so that's the only thing we work around is making sure we've got a solid image to show people and so it's literally every one to two weeks helping you out and showing you what's been tracking and for ice it's.
Brian Bashore (29:54.153)
That's gonna help me at all. Thanks. Yep.
Joel Nelson (30:08.995)
You know, it's helpful. I think the historical look at it's really helpful because let's not kid ourselves, in some years, everything locks up overnight or in three days, you know? Other ice years, it comes and goes, it freezes thaws, refreezes, and that's where it's really helpful to see the imagery too.
Brian Bashore (30:18.798)
All right.
Brian Bashore (30:28.962)
Yeah. So, I mean, I get it vegetation, flood, water levels, but maybe not so much water clarity. two weeks, that's going to change every couple of days. and I know we fish Lake Erie a lot. Everybody's looking at satellite imagery every night to see where all that muddy water went. So, maybe it'll get there someday and you'll get it on demand imagery. All right.
Joel Nelson (30:31.491)
Yeah. yeah.
Joel Nelson (30:38.008)
It is,
Joel Nelson (30:46.297)
For sure, absolutely.
Joel Nelson (30:50.905)
we're already looking to solve for that problem. And that's the cool part. Like I get to be involved in really neat discussions about like, well, if you had an unlimited budget and what within your wildest dreams could we try to solve for? And it's like, we have conversations like that, which is really cool. Cause I think as a fisherman, you're just always thinking like, man, if I could only know this, well, I'd have everything in the palm of my hand.
Brian Bashore (31:18.39)
Yeah, there's no better guy for this job than you though. You're not just an angler and gets it in a marketing promoter guy from that aspect of it, but you got to have a background in mapping.
Joel Nelson (31:28.825)
I do. Yeah, it was the perfect match for me. You know, I worked at the University of Minnesota for quite a few years doing water quality mapping, a lot of stuff with lidar on landscapes and looking at conservation related functions. so, yeah, and then always did fishing stuff and super serious about fishing. So I always joked I had a foot on two different icebergs and sometimes
those icebergs were really far away and I was doing the splits. And other times they ran closer together, but now I think I formally hopped on a singular iceberg, at least for now.
Brian Bashore (31:59.222)
Yep.
Brian Bashore (32:07.266)
Yeah, definitely. You've always had your hands in a lot of things, so you and I both.
Joel Nelson (32:12.663)
Yeah, 100%, I was gonna say it right back at ya.
Brian Bashore (32:15.278)
It's how this industry works. I mean, Audix is, you have resources you have, mean, it's a great company, full of great people, always looking like you just said, super far ahead. And as I asked you before, I'm like, how can they manage to do this? But I realized, mean, you got millions of users at this point.
Joel Nelson (32:22.041)
Yeah, it is.
Joel Nelson (32:28.559)
Great. Yeah.
Joel Nelson (32:35.287)
Yeah, it's huge. mean on X I think of us more like Amazon or Google sometimes than even like a Rapala or Avast Pro because yes, we're all about the outdoors, but data is a huge part of what we do and bringing that to customers. But on the other side of it, like environmental stewardship, conservation is a huge part of what we do too, and like making sure public lands and access is open for all. I like.
These are important tenets as a company that we feel really strongly about supporting. I was happy because I love the stuff I did at the U of M on conservation levels. Cool that I can kind of continue it with another company that nerds out about maps like I do.
Brian Bashore (33:19.726)
Right. Well, you, could attest to it. You won't ever go to a FedEx forever. Uh, Western hot expo and I don't care what it is, uh, outdoor game hunting event banquet and not see on X hunt represented. You know, it's whether and on the largest W national turkey federation, these things, Ben, the guys, those guys, it's, they're there. It's a huge resort and they're given back to every one of these. Companies.
Joel Nelson (33:35.407)
Right. Right.
Joel Nelson (33:42.787)
Yeah. yeah.
Brian Bashore (33:47.917)
organizations, NGOs or not. And they're providing, I know they do their South Dakota game fish. They partner up a lot, you know, and it's always, Hey, here's a month for free or half price, whatever.
Joel Nelson (33:54.445)
Yeah, for sure.
Joel Nelson (34:01.459)
Absolutely. North Dakota, we just partnered with those guys to, think everybody that buys a fishing license qualifies for three free months. And, you know, the idea is, is to help them out too as resource managers. Like we're giving those guys free subscriptions so that they can utilize the app to help make sure that it like all the data that's in there is useful. It's accurate. It's up to date. It's the best that the people in their state can make use of too. We're working on the same program with South Dakota and all these other states as well. So.
Yeah, it takes a village, man, when it comes to some of this vision stuff. So we're happy to partner with those guys when we can.
Brian Bashore (34:39.416)
Yeah, good, good partners, great company. I never heard anybody complain about Thronix hunt and the few that have the fish, since it's new. I mean, you just told me a bunch of new aspects on it that I was scrolling through and already looking at going, I didn't know that was on there. I didn't ever hit the species thing. just, just, I know the species and I'm only, but if I go to a new lake, I'm like, this makes total sense. And then right there, it gives you the gauge less bad, good, very good, you know, and when it was stocked.
Joel Nelson (34:52.547)
Yeah.
Joel Nelson (35:05.859)
Yeah? yeah.
Brian Bashore (35:07.906)
I'm like, yeah, cause you try it, you go to the GFP or DNR website. I'm sorry, but they suck because not because they want to suck some of this do, but because they have so much information and it's a bunch of. Analytical biologists, you know, type guys that are off just more data, more data, but, then it's crammed in like Sid. Now I'm trying to download a 400 page PDF to my phone.
And I just want the one page, but trying to find that and then being able to read it and then assist a bunch of acronyms that nobody knows what CPUE means. And what have you. So. Nope.
Joel Nelson (35:38.125)
Right.
Joel Nelson (35:43.994)
Right? And even and even then you've got that data for only one Lake and that was always the major drawback. I was a kid in Minnesota using that DNR Lake Finder that we had. Before that we used to send out for snail mail copies of like these reports and it's like it's one Lake at a time. But if you were able to as an angler sort through multiple lakes based on multiple criteria, you can really put together a good game plan and.
You know, it's our hope not to hotspot. We every once in a get a question like, wow, now everybody's going to be fishing those lakes. And it's like, yes and no. It's going to distribute pressure. We've seen it already. Rather than concentrate people on, man, I was out to, I think it was pond sets years ago when it was like, just got found. I've never seen the amount of anglers that I saw. It was insane.
Brian Bashore (36:23.534)
Ahem.
Joel Nelson (36:38.521)
But what if all those anglers on Ponset that day knew that within 15 minutes there was like four other lakes that they could have hit, probably had similar success, if not better, because they'd have it to themselves and there'd be no pressure there. Our goal is to try to make everything accessible without focusing too much or hot-spotting one lake one.
Brian Bashore (37:01.858)
Yeah. And like you said, there was lakes 15 minutes away and there was lakes one minutes away that were very, very good. So I think you're right. Cause it is, Hey, we're all here because we know where we know about it. But now you're saying we know about all of this. So pick and choose and say with a public land hunting, I would tell people for one South Dakota, anywhere, bird hunter, you got to have a good dog. I'd pull up to a public piece. I'd see a kid just got out of school, went and hunted.
Joel Nelson (37:08.906)
for sure.
Joel Nelson (37:16.877)
Yes, right. Yep.
Brian Bashore (37:31.214)
Walked out, no dog got in his car left. I'm to come in right behind him with the dog, not worried about it. But now I pull up a place where I see two or three guys and three or four dogs. I'm like, I ain't hunting that field. They just worked it over, but let me open this up. There's another one, a mile or a half a mile. I'm going to go get, you know, get to the other side of that before they get there vice versa, whatever the case is. And in South Dakota, you can kind of do that with fishing because there's so many lakes on that glacial in Minnesota, 10,000 lakes. You've kind of got the same thing going on there. You got a lake around every corner.
Joel Nelson (37:45.622)
Exactly.
Joel Nelson (37:57.626)
Right. 100%. Well, and we have found that you don't even always have to switch lakes. If you got a lake you're in love with, just find a different way into the thing. It's a big long lake and the axis is on one end. Find a creative way to get in on the other and those fish see almost nobody all year long because you're a long ways, especially ice fishing wise from the axis. So there's a lot of ways to get that catch.
Brian Bashore (38:01.005)
and lot of them are really good.
Brian Bashore (38:23.082)
Most people probably aren't looking at maps of lakes, just the regular anger, angler very often anymore tournament guys. have, you probably can't even see it, there are the huge, there's a row of paper maps because you go to every tournament. Cause then at night you sit in the hotel room or wherever you're at and you're breaking it all down. And there's so many times that some of those are old now dated, but now we can use this and pull it up and be like, well, it's just a quick reference, but like, I'm over here. I'm going over here, vice versa. But you also zoom out of that and you're like, there's a.
Joel Nelson (38:35.971)
Yeah.
Joel Nelson (38:41.551)
Mm.
Brian Bashore (38:52.75)
creek or creek whatever you want to call it coming in on that in the lake that I didn't know about because we never looked at the maps right you don't see some of this stuff from the water they're like it's early spring I probably need to go to where that creek is feeding into the lake I mean it's so overlooked so now you have it now you're gonna be able to zoom out you're gonna see things not just new access roads or points but you might see different elevations or bodies or cricks feeding
Joel Nelson (38:55.449)
Yeah. Yeah.
Joel Nelson (39:02.255)
Right, right.
Joel Nelson (39:08.153)
Yeah, yeah.
Joel Nelson (39:20.641)
More information has always made me a better angler. It can be analysis paralysis at time where it's like you got so much to look at, you lock up a little bit, but the more you pay attention to these details, the better you get at figuring out the ones that matter more on a given time or day or season for certain species, and the better you start to put together the patterns that make sense to you as well. So I.
Brian Bashore (39:28.408)
Yeah.
Joel Nelson (39:48.416)
I'll I love you talking about barometer and moon phase and all this stuff because it's just proof that these things matter that they're worth paying attention to and That with having that information you're just gonna you're gonna catch more fish. You just will it's just that simple
Brian Bashore (40:04.3)
Hands down, it's more, those things to me are more important than seeing Mike, a contour layer. I'm like, I can figure that out. It's usually it gets deeper when you get further out. I'm going to go with that. It's pretty, pretty good, pretty safe bet, but I don't know what all this stuff is happening around here. And that analysis by paralysis is simple to kind of like lethargic by lures. Cause we got so damn many of them, right? We already have enough decisions to make and obstacles.
Joel Nelson (40:09.965)
Yeah. right.
Joel Nelson (40:22.457)
Well, and you
Joel Nelson (40:28.513)
Right, Yes.
Yeah, I find it interesting. A lot of people think color is such a huge deal and it can make a big difference on certain bodies of water and so can lure classes. But yeah, the simple fact I just keep coming back to it is you just can't catch fish where they ain't and beating beating your head against the wall trying to catch very few fish in a body of water is never as productive as going to a place where there are plenty. And if more people knew that all you had to do is take that boat, put it back on the trailer.
and drive three, four, five miles and all of sudden your whole day has changed. just, man, people would be fishing a lot more lakes rather than just getting attached to these honey holes of theirs, right?
Brian Bashore (41:13.824)
Right. That's the guy on Facebook was catching them over here yesterday. Right. So everybody drove across the dam and saw Brian fishing over the spot today. Now, now there's 27 boats sitting on there this morning. So whatever. Hey, I asked for a nugget, but you just dropped it right there. And that is you can't catch fish if there isn't any there. So.
Joel Nelson (41:23.663)
Yeah.
Joel Nelson (41:35.567)
100 % simple fact of nature for sure.
Brian Bashore (41:38.88)
Onyx is making it super easy. always say the more efficient angler, the cleaner you fish, everything, the more fish you catch period because you spend more time fishing, less time hunting.
Joel Nelson (41:47.779)
Yeah, 100%. I'm with you.
Brian Bashore (41:51.225)
You've been doing this a long time. There's nothing, there's nothing new, nothing new there, but it's our job to tell everybody else out there. How do you get to these play? How do I elevate my game to Joel Nelson level? How do I get there?
Joel Nelson (41:54.125)
Hahaha!
Joel Nelson (42:02.863)
We talked to a lot of bait shop folks and resorts and of course guides and everything and it's interesting because they are people that always get hit up like you, right? You're constantly hit up for information. I think this is a nice deflect for some guys like you without even deflecting. You're like. Man, it's all your fingertips like just spend a little time in here and you won't know what I know and you won't know how to put the presentations together.
But you'll certainly solve for at least a big part of the equation in fishing in fish rich waters. So that's the hope and goal is just to get people out there enjoying the sport, growing the sport, having more fun. And especially after COVID, you know, we did lose some anglers and people found their way back to doing other things they did before they went out and bought boats and fished all the time.
Brian Bashore (42:49.898)
Right. Good and bad. I'm down with the less crowd, you know, for a guy, COVID was phenomenal in a state to state open like South Dakota. So, and we haven't really slowed down since at all.
Joel Nelson (42:54.733)
We do. Right, right, right. Well, and that's great. we're yeah, we're here for the same reasons and love the positive growth that the app has been having. It's been wild. We're just as an update. Like you said, we are in Iowa now. We're in officially in South Dakota, North Dakota, Minnesota, Wisconsin, Michigan, Ohio, Indiana, Illinois.
now Iowa and now Missouri. So we're starting to invade into the south a little bit, which is interesting because like it's different down there. There's reservoirs and bass and the weird species and catfish we've never heard of. What a spotted bass. Isn't that just a weird little bass? I don't know.
Brian Bashore (43:38.402)
That's where all I got right, the weird species down south.
Brian Bashore (43:45.406)
Yep, yep. Of course, you get up north, you got those lakes as well. There's a hell of a lot of species in some of these lakes that people aren't even aware are swimming around.
Joel Nelson (43:53.668)
man, white bass, dude, you guys got some incredible white bass fishing and nobody wants to catch a white bass till they catch one of the like, that was pretty fun. Do they really?
Brian Bashore (44:02.742)
I love them and Nebraskans love them. They, they chase them. They catch the hell out of them, but they're so much bigger in South Dakota. mean, years, days, every one's two to three pound. They're all master anglers. can get them in Chamberlain and spring Lewis and Clark now. And I'm like, when I always have a plastic or something rigged up, if I see the birds or see them hit and I'm like, we're running, running over here. And once they throw a rattle trap in there and it's every cast and they're just like, yeah, this is fun. I'm like, you want to keep any? You can actually like, sure. Next thing you know, they're like.
Joel Nelson (44:27.062)
You
Brian Bashore (44:32.302)
That's it, because I can't close the livewell lid. These are like 15 to 18 inch wide bass that are just right there with a smallie almost about how hard they fight and easy to catch.
Joel Nelson (44:33.636)
Yes.
Joel Nelson (44:41.323)
And yeah, and they get through a title like you said, you see the birds in there and you're just like, is, brace yourself, man. This is going to be good.
Brian Bashore (44:48.302)
Nebraskans are huge in Kansas. They follow the seagulls in July. When's the shad spawn? You'll see you out in the morning and it'll be a football field size, a slick of just shad. And then you'll see seagulls dive bomb. And then it's just start trolling through it or throw a cast, something, shiny cigarette butt on a hook. It doesn't even matter. Just throw it out there and it's just, boom, they're blowing up. Now they're not as big. I mean, they have big ones, but.
Joel Nelson (44:55.929)
Sure.
Joel Nelson (45:01.539)
Wow.
Brian Bashore (45:15.916)
Or wipers, they got a lot of wipers down there too, the hybrid, which are really big and super fun, but people in South Dakota call them silver bass. They hate them. I don't know. They're, fun to settle the catch and they taste fine. I think they, taste fine. If they only knew. So, I mean, I get there, they're annoying there. it's the South Coast, it's not a perch or walleye. It's like, get it. It's a, it's a nuisance. Get it out of here. It's in my way. But because we've got a lot of great pike fishing and a lot of good pan fish up in those glacial lakes too. So.
Joel Nelson (45:17.559)
Yeah.
Joel Nelson (45:27.105)
If they only knew. If they only knew, right?
Joel Nelson (45:37.391)
and then...
Joel Nelson (45:41.968)
South Dakota is incredible. Every time I fish there, I'm always amazed. Very few people, great resources, well managed. It really is a state that it's like, man, I would love to just get a cabin here, buy a house. It's that kind of state that makes you think like, what if? I've had many trips across the state. Is it 90 that goes all the way across the South?
Brian Bashore (45:44.558)
Hmm.
Brian Bashore (46:00.341)
Right.
Brian Bashore (46:08.801)
Yep.
Yep. Yep.
Joel Nelson (46:11.919)
Yeah, you're driving endlessly on 90 and you're just, just, uh, you catch yourself an hour into a daydream about what it would look like to just buy a place and fish and hunt all day.
Brian Bashore (46:21.966)
Well, you go through so many different terrains, the Southeast South Dakota. You're like, all right, whatever. Ag and cities. And then you're kind of, kind of flat land, a little bit of prairie. You hit the river and you're like, all right. And then you have some, some hills and then just a ton of prairie. And then you have badlands. You're like, what the hell is this? That just went back in time. And then you're in the black Hills. You're like, do we, we didn't call rattle. You know, it's, it's just, I don't know of any other States that's quite like that.
Joel Nelson (46:24.718)
Yeah.
Joel Nelson (46:45.689)
You're right! Right! Yeah.
Brian Bashore (46:51.214)
where you have such a variance from one end to the other.
Joel Nelson (46:51.951)
Super diverse. Super diverse. I agree. I agree.
Brian Bashore (46:56.206)
cool place. All right. So they can find it over, download the app on iOS on X.
Joel Nelson (47:00.537)
Yep, they can go directly to the website and pull down a version to just go to onyxfish.com and then they'll get signed up and ultimately to use it on your phone, you'll need to download the app, but you can do all the sign in process online two different ways. We're trying to meet you however way. However you want to get into the app, we're trying to help you do it. So either onyxfish.com or just go to the app store and download onyxfish.
Brian Bashore (47:26.808)
kind of see it. It's the little green, the green button. The hot one's the red one. So that's in a different...there it is. Hot is in red.
Joel Nelson (47:28.035)
There it is. Yep.
Yep.
Yeah, and let me answer. Let me answer why on X fish and on X hunt are not all in the same app. We have been getting that question. Once you start clicking around in on X fish and you already know from on X hunt, there is way too much in there that the screen your phone would get heavier physically. There's so much information it it would be information overload and it would just look like somebody vomited all over the screen. We don't.
We want to keep it clean. We want to keep it usable. We want to offer as much data as we can, but we're not going to make it confusing to use.
Brian Bashore (48:07.022)
You don't want to bog it down and it's, you're just getting started. You've still got 35 more states to go or more.
Joel Nelson (48:10.605)
Yes. yeah. and there's, and there's way cool features coming up, man. So like, I'm excited for what's to come. It'll be a lot of fun, not just new States, but new ways to use data that anglers are really going to appreciate.
Brian Bashore (48:26.304)
Awesome. I'm looking forward to it. Now I know a few more things about it. Diving into the weather. What I used to love about this old app, it's not around anymore. It was the weather, the real time, the more local, there's, apps out there that give you moon phases and stuff, but they're not, it's different in Texas than it is here. I mean, you can be off several hours and sometimes they're pretty general. Just a lot of those are bass apps. So they're just located in the South. but having it know your location and bring it real time versus having a.
Joel Nelson (48:35.108)
Yes.
Joel Nelson (48:43.087)
Totally. Yes.
Joel Nelson (48:49.283)
Right, right.
Brian Bashore (48:54.478)
punching my zip code every time. And there's just so many things that Onyx has got figured out. And they're so far above everybody and beyond that. These are no brainers and these are tools to add to your toolkit, which just makes you a better Angler. Like I said, you can't get enough information. It's what you do with it and how you use it. And if you haven't figured it out, download it for free seven day trial, and then you'll start getting the emails from Joel and you're to go to master classes. And there you go. You'll become a master of it.
Joel Nelson (49:16.557)
Yeah.
You'll be in. Yeah, I it's addictive. I tell people that if you like looking at maps or more importantly, you like studying data and like you nerd out about fishing like we do. And be careful. Your wife's going to be yelling at you. You're going to be on the couch down a rabbit hole got 32 lakes that you want to hit next. It gets a little spooky after.
Brian Bashore (49:42.703)
I got that there at night. like, is what we do. We're getting older. We're both sitting on our phones, right? When the TV is on and I'm like, you know, and she's scrolling through some stuff. I'm like, no, what are you scrolling at? And she's giggling. I'm like, I'm looking at maps and stuff, fishing. I'm like, that's it for an hour. Just sat there and scrolling, looking and flipping. And I'm like, cool. I'm actually was bouncing. was looking okay. The onyx hunt thing. went, here's my tree stand. I saw the wind, wind cone. Then I'm like, all right, I got that. And I'm going to.
Joel Nelson (49:46.628)
Yeah
Joel Nelson (49:51.043)
Yeah.
Joel Nelson (49:56.409)
Ha ha ha ha.
Brian Bashore (50:11.628)
have this come up joy. got to research my Onyx fish app a more and then I just total rabbit hole. It was at least an hour. I was just looking at all the little glacial lakes, seeing which ones were math, what was in them. I'm like, wow, all right, that's a lot of stuff. And it just kind of get better. That's all Onyx does is this, it just gets better. So.
Joel Nelson (50:20.689)
yeah. Yeah.
Joel Nelson (50:28.259)
Yeah, no, I'm excited for what's to come. It'll be a blast and hunt. I use hunt all the time too. I use it for turkey hunting and rail hunting and deer around here. So I was a fan before I was ever part of the company. It's it's it's been a cool ride so far.
Brian Bashore (50:45.186)
You were hooked before he knew it and a lot of guys use it for mushroom hunting. I know for that a ton. Like it's probably going to get onyx mushroom or something coming up who next or who knows it's getting heavy. I like said, the asparagus thing it's it's onyx wildflowers or what have you. It's it's happening. So if anybody can do it onyx good. So they're on the spot onyx. So
Joel Nelson (50:46.723)
Yeah. yeah.
Joel Nelson (50:53.581)
Yeah, that's what we need next.
Joel Nelson (51:04.141)
Right, Yeah, 100%.
I love it, yeah.
Brian Bashore (51:11.916)
All right. Well, awesome, awesome stuff, folks. Check it out. Joel told you where it's all at. I'll drop some links here below, sending you right to the website to get it worth every penny. Check it out. Download the free test ride, whatever you want to call it. Seven days. It doesn't matter. You're just going to, you're going to, you're going to purchase it from there. So it's, it's, it's a, it's an oberinger. You want to be as, as good as Joel is out there on that ice catching fish. You're to need to get your onyx fish so you know where you're going to the right place to fish. Can't catch them if there isn't any there.
Joel Nelson (51:29.987)
Ha ha ha ha.
Joel Nelson (51:40.591)
100%.
Brian Bashore (51:41.614)
A hundred percent right on. All right, Joel, thank you for coming on and giving us the breakdown and the updates of the Onyx fish. I look forward to seeing you soon. Hopefully tight lines out there on the ice this winter. And hopefully you get some time to go break some ice and get those boys out.
Joel Nelson (51:59.023)
That's right. Yeah. I can't wait. Yeah, we'll be drilling when it's safe. I'm looking forward to it.
Brian Bashore (52:04.086)
You'll get at least some break over the holidays here. imagine onyx probably going to let you go do a little fishing because it's always research. I got to go guys. I got research to do, right? It's always a work thing. So, all righty. Thank you, Joel. And thank all you for tuning in. Stay safe and we'll see you on the ice.
Joel Nelson (52:23.632)
Appreciate it, thanks.