Maximum Lawyer

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Are you a law firm owner looking for good marketing strategies? In this episode of The Guild Live Show, Tyson covers a range of topics for legal professionals and entrepreneurs. He announces the launch of the Maximum Lawyer State of the Firm Survey, discusses the curious case of a DJI Pocket 3 camera knockoff, and shares seven key marketing strategies to attract more clients. 

Tyson shares some marketing strategies from Adam Earhart. One of the strategies is focusing on email marketing, which involves leveraging a targeted list of individuals who want to stay on top of your content. Another strategy is social media marketing, which involves selecting the right platforms and tailoring content to specific audiences. It is best to find the platform you excel in and focus on that. Another strategy is optimizing your digital content and increasing your presence in the digital space.

Tyson shares some advice on using a marketing funnel to improve your strategy. A marketing funnel can outline a process from start to finish and how the marketing of your firm or business will start and end. A funnel can be used to map out your whole process and can visualize how the strategy will go. If you want to save money, make sure you develop a good marketing funnel for your business.

Listen in to learn more!

Tune in to today’s episode and checkout the full show notes here.  


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Creators and Guests

Host
Tyson Mutrux
Tyson is the founder of Mutrux Firm Injury Lawyers and the co-founder of Maximum Lawyer.

What is Maximum Lawyer?

Maximum Lawyer is the podcast for law firm owners who want to scale with intention and build a business that works for their life.

Hosted by Tyson Mutrux, each weekly episode features candid conversations with law firm owners, business experts, and industry leaders sharing real strategies and lessons learned in the trenches.

If you're ready to grow your firm with less stress and more support, this is your next must listen. Subscribe today.

Tyson Mutrux 00:00:00 Get ready because he's your host. Tyson. New tricks.

Tyson Mutrux 00:00:04 Don't shut up. Don't fucking lay. Stay on your couch.

Tyson Mutrux 00:00:13 Welcome to the Guild live show. I've got a super fun one. Today we're going to be talking about some email wizards and finding life purpose and a lot of other fun stuff. So let's get right into it. The first thing I want to get into this is a quick one. We'll spend the majority of the time on other segments, but we are doing the maximum lawyer state of the firm survey again this year. This will be the second year doing it. Those will be going out very, very soon. So keep an eye out for that. That's something that we want to make sure that we get it out to is many people as possible, because we want to get the best possible data that we that we can. So, we are going to release them. Let's see. I'm looking at the schedule that, the release schedule that Becca has sent to me. So what we're going to do is, if you're watching this live, this it's going to go live this coming Monday.

Tyson Mutrux 00:01:20 All right. So this coming Monday. So for for guild members this coming Monday, it's going to go live. If you're listening to this on the podcast or watching this on YouTube. The survey is open and it will close on November 16th. so let me, confirm just really quick the, the the the URL. I think it should be max loss survey comm. Yeah. So max loss survey comm is the link. if you go there right this very moment, it is. It'll show that it was it's last year's survey that it's closed. We have not pushed the new one live. And so the new one will be going live on Monday. So if you're listening, if you're listening to this live, watching this live. Monday is when that will go out. if you are listening to the recorded version or watching the recorded version, this this is it's already live. Max Lau survey.com. So all right, this next one I want to get to. It's kind of a it's a bit of a weird one actually.

Tyson Mutrux 00:02:29 it's it's really interesting because the it is a, it's an odd. I'm just looking at my, links here. It's an odd one because and I want to bring it up because I think it will it'll benefit some members that are recording or not members, but listeners that are listening, they're recording videos, and they use video to kind of travel. That's and they don't want to use a camera that's on their phone. But it's, it's a it's kind of like a bit of a scandal. Let me pull this up because it's about the DJI pocket. DJI pocket three I have the DJI pocket three. I actually think it's a really fantastic camera. It's a really good camera. It's got a built in gimbal and everything. But this is just a it's kind of an interesting story that we found and I wanted to bring it up. So check this one out. Let's let's share this with you. Here we go.

Tyson Mutrux 00:03:34 This camera's I've ever seen I was on was what looked like another cheap knockoff of the DJI pocket three, until I noticed the reviews and people actually seem to like it.

Tyson Mutrux 00:03:48 They said it had a very similar design. Same menus, even similar image quality, if not the exact same. In fact, it's so close that some people are convinced it's not a copy at all, but the exact same camera sold under a different name, and maybe even secretly made by DJI to dodge tariffs and regulations. If that is true, I just had to get to the bottom of it and test it out for myself to see if this is truly a DJI pocket three, if it's worth buying, or if it's all just a scam. Okay, so we have the extra Muz gimbal. This thing looks quite similar to the pocket three just on the box itself. This is the standard combo. Let's give it open and see if it really does live up to the hype.

Tyson Mutrux 00:04:35 I will just say just a little bit of commentary if this is truly a way of avoiding the tariffs. Kudos to them for being so clever. That is pretty interesting to me, if that if that is true. But, I that is pretty funny to me if it is.

Tyson Mutrux 00:04:52 But let's keep going.

Tyson Mutrux 00:04:56 I'm super curious because it makes sense that the DJI pocket three is so popular that people would naturally copy it, but this is the closest I've seen to a straight up copy of the pocket three. So let's go ahead and open up this. We got a little bag quick start guide. We won't be needing that.

Tyson Mutrux 00:05:14 So we're going to go to the end.

Tyson Mutrux 00:05:15 And it's a good option. Now there's actually merit to the speculation that the extra muse is actually DJI. And this is a shell company because we've seen DJI do that before. And if this is a way they can get us these cameras at a more reasonable price and get them shipped out and avoid, you know, different legal issues, it is a very interesting and weird camera to exist right now. I do think it would be a better sell if it was even cheaper, maybe around 400 or 450 if there's a larger gap, as well as having its own microphone and capabilities, then I would recommend it a lot more.

Tyson Mutrux 00:05:54 But for right now, if you can get a pocket three, just get that even if it's a little bit more expensive. But also for these price points, you might consider just shooting with your iPhone. And if you are curious to see how the pocket three compares to the iPhone.

Tyson Mutrux 00:06:08 So check it out. Think media. By the way, I do recommend I subscribe to Think Media. this is a really good channel if you want, you know, to learn more about, you know, how to shoot video, what to do on YouTube, what not to do on YouTube, things like that. They they put out just excellent content on a regular basis. I really do recommend it. looking at the camera, I do, I have the DJI pocket two. I don't have the three, just so you know. So but it's it's kind of interesting thing to me. the, the lack of built in microphone. Not great. There is the with the DJI DJ it's so hard to say DJI pocket two.

Tyson Mutrux 00:06:50 What's interesting is they do have the microphone that you that I've never used, but they have a microphone. It's got the little fuzzy thing on top. It's kind of bulky. Not a huge fan of it. I don't ever use it. so but they do have that that that was I've seen other videos where people clearly are using the DJI pocket two because I can use I can see that microphone. The microphone actually is good from videos I've seen, but never personally used it. But it's got the built in mic and if you're this close to it, then there's really no, no need to to do anything different. So it's a good camera. I highly recommend it. This is an I just thought that just kind of one of those things was just a fascinating story. If you want to get a little bit of a cheaper camera, that is a it's also a very high quality one. So, check it out. So all right, let's get into the next story, which is I'm, trying to get my slides in order.

Tyson Mutrux 00:07:47 Here we go. So the next one we're going to go to is by getting more clients. And this is one, it's seven marketing strategies for getting more clients. And this is from a guy named Adam Earhart. It's he's got, you know, free courses and things like that, that he, that he promotes. But, I want to go through some of the things that that he talks about and with the framework it. So, part of this comes from there's an entrepreneur, article as well. so you got email marketing? I just found this one is an interesting one. overall, the, the overall structure, it's made of stuff. Same stuff that we've, that we've heard about and some things that you've not heard about, but, had a really interesting podcast interview this week that was on email marketing that I can't wait to come out because it is. The content in it is absolutely amazing. it's with Jay Adelson. fun name to say, Jay Olsen. He is. I mean, really amazing.

Tyson Mutrux 00:09:00 I'll go ahead and promote his, his website. Subject line. Com. Really good. That's, he's he's got a really cool conference. Becca's been to his conference. Event tastic. Com. she said it's the best social media event she's ever been to. Or a social, best online conference where she said best virtual conference she's ever been to. Really amazing. He's got another one coming up. Guru. Guru 2025 Guru Conference com. I'm not getting paid to promote any of this stuff. I just know that his content that from the interview was amazing. And so I can only imagine what his conference is going to be. But subject line.com actually allows you to. it's absolutely free, 100% free. You are going to have to sign up for his newsletter to do it, but it allows you to test out subject lines in your emails. Pretty cool. so listen to that podcast when it comes out. It's really, really good. I it was excellent. But back to this. What I want to talk about today, the seven marketing strategies.

Tyson Mutrux 00:10:03 email marketing. So, you know, you you're really just leveraging your targeted list. You know, the more you use it, the more targeted it is. social media marketing, you know, selecting the right platforms, creating content engagement tailored to your audience with this is something a conversation that had come up. one of my conversation with Jay, and I've been having this conversation with other people recently to where social media is one of those things where, you really need to start with just the one and do one of them well and not focus on everything. So find find the one that you're really good at. I, I had we had a podcast interview that was released this week, and it was interesting because the guest was talking about, Facebook's their, their knockoff Twitter. I can't remember the name of it actually right now, but it was really interesting. I'm sure a lot of you were listening if you were live in the guild, help me out because I cannot remember the name of it. The Facebook's version of, of X slash Twitter.

Tyson Mutrux 00:11:11 But she, she has had a pretty big following on other platforms. And then she was she's found is that it is that one that platform is outperforming all the others. And I found that to be really, really interesting. I see that's that's one of the things I was so I was so surprised because I can't even remember the name of the damn platform. I don't ever use it. And it is, but it is one of the things where she has found that niche. Even though she has had massive success on other platforms, she is putting all of her efforts into that one. and so I just I kind of found that was, pretty interesting. And that's what I think. That's what you have to do. You have to find your platform. Start with that and then move on to the next platform and then the next platform, to, to kind of grow your base. But you need to start with one and really kind of own that one. Public PR so public relations is something that we don't I don't think we talk enough, you know, getting that earned media.

Tyson Mutrux 00:12:12 I think that's really kind of interesting. There are a lot of I think a lot of, you know, like the local attorney that does a really good job of getting earned media. So that is one of those ones where, sometimes you have to pay for it. I think that's kind of crazy, where you see people write articles for local papers and all that, that, I'm very self-serving. I don't know how effective those are, but just getting on media to do interviews, it's one thing, but actually having an active PR public relations department. We don't have one, but I think it would be cool to have. That's why big companies have it. Whenever I worked for State Farm years ago, I found it was kind of interesting. Their local office, right. So I wasn't even I was in a building with many people. I think it was like 1500 people, but it was still like a local office compared to like it wasn't corporate. And even that office had their own PR, whole department.

Tyson Mutrux 00:13:08 And I thought that was kind of interesting. So there's a reason why they have it. Then you've got your digital marketing wing of the, the SEO part of it, of the digital marketing wing search engine optimization. So that's the next thing we're kind of moving into the the number four on the list. So yeah, optimizing your digital presence that also now includes, you know, optimizing for that LMS influence in influencer marketing. You're seeing more of this when it comes to college athletes. That is something that is more Or of the thing these days, I know. Mo Lilienthal down in Alabama. He, he at least was. I don't know if he still is. I'm pretty sure he still is. He's using influencer marketing, virtual events. So, live online events. I don't know how. What I'm going to say is, I'm going to say events is what I'm going to say with this one because it says virtual events. I'm going to I think that's more of a B2B thing. I'll say events in general.

Tyson Mutrux 00:14:02 There's a lot of firms that I've talked to where they do local events for, like kind of, client appreciation days, that those seem to be pretty, pretty successful people for people. And then video marketing in general is I do find it interesting that they lump video marketing into sort of their own it's own category, because I think it's sort of a subcategory of social media. but that is one of those ones where they, they did mention, video marketing in this particular video and article. So it is an interesting thing. I, I don't think there's anything any major revelations in this. I do think it's one of those things where, just kind of get people thinking a little bit more about their strategy. Part of it, as opposed to just doing things that's a big problem, is people just doing things. So I highly recommend that you have some sort of strategy with this, with a funnel involved and you kind of you, you kind of walk it down from the top of the funnel all the way down to the bottom of the funnel, because doing things without a funnel and actually thinking it through is kind of it's just wasted money.

Tyson Mutrux 00:15:08 It really is. Even if you're doing something like, you know, Google ads or Facebook ads, if you don't have a funnel as a part of the whole thing, what's the point of doing it because you're losing? you wouldn't say you're a leaky funnel at that point. You have no funnel, right? So you're just losing. You're wasting so much money if you've not thought the whole process through. So make sure you do that. But all right, let's get to our next topic for today. and this one is on finding purpose. This is an interesting one. This is one. Where? So find your life's purpose. It's from, Ali Abdul. And it's an Joe Hudson. And the art of accomplishment. And so this is a video interview. And so this is a fun one. This is, the. And if I've time, I'll come back to the seven piece of marketing, cause I was going to cover that, but I just spent too much time on that last one, so I didn't have time to really kind of get through the whole seven P's of marketing that I wanted to cover, but the, the five steps, to, life purpose.

Tyson Mutrux 00:16:18 so I did kind of find this as an interesting thing as a general, sort of a general five step framework for finding, life's purpose. So, and I'm going to pull up, I'll share this with everybody. Can I add it to the stage? So, you know, find finding your life's purpose. So check this out.

Tyson Mutrux 00:16:43 Whatever you know about how to recognize if you are not currently living your purpose. So, Joe, a lot of people are, including me, are searching for this thing that we call purpose. what does it look like when someone is living their purpose? And how might someone watching or listening to this know that whether they're doing it or whether they're not doing it?

Tyson Mutrux 00:17:02 It looks like this. My wife and I were at the end of this weeklong retreat, and it's a hard core retreat. You've been to it. It was starts at 730 in the morning, and it ends at like 10:00 at night. We're working all the time, seven days straight, big emotions, lots of people having big issues, getting breakthroughs and everything like that.

Tyson Mutrux 00:17:23 Exhausting. And we're at the last day. We're sitting in the hot tub recovering, and I looked at my wife and I said to her, you know, there was this thing, this transaction we could have made that would have made us like $70 million. And I was thinking about it, and I'm really glad that didn't happen. And she said, oh, what would make that the case? And I said, oh, because if we would have done that, we might not be doing this. If we had $70 million, we might not have started this business. We might not have done this because we did it because we needed to. And she said, oh, yeah. And then I looked at her and I said, if somebody offered you $1 billion for this business right now, would just sell it. And our companies are worth nothing close to $1 billion. Right? And but the only thing was that you couldn't compete, so you couldn't do any of this work again. And we both went, oh, no, no we did.

Tyson Mutrux 00:18:13 No, no we wouldn't we wouldn't sell it for $1 billion. If you have an idea that you want.

Tyson Mutrux 00:18:19 So you kind of get the point there. I wanted to share that with you. Watch the video. We'll put the show, the video in the show notes. I'm actually there. you he's got his own way of kind of going through and finding your life's purpose in five steps. I did find a couple other, ways of doing it, a couple other frameworks that I want to go with you, go through with you. I am going to go through a list from multiple sources of questions or topics. Right. And then I but then also there's a Ted talk that I am going to, from it's, from a Ted talk by Adam. Leipzig. Adam Leipzig. And I'll go through the questions from that one. I do I think some people, they need multiple ways to try to kind of kind of get to the to find out what their purpose is. But the, the, the first framework is reflect deeply on who you are.

Tyson Mutrux 00:19:20 Okay. Ask what are my core values? What brings me meaning and fulfillment? Okay. What do I care about? Second part of it is look back and look around. So examine your past. What experiences shaped you? What obstacles you've overcome? What themes run and run through your life? Explored new experiences and environments. Sometimes your purpose emerges through emerges through trying things. Number three defined the define the impact you want to have. So ask who? What do I want to contribute toward? What difference do I want to make? so create a purpose statement. My purpose is to bring x, y to x to y through Z. for align your actions and environment. Once you have clarity, structure life so that your daily routines, choices, work relationships reflect your purpose. Get rid of or reduce the activities that are misaligned and or draining. And number five iterate, review and evolve. Understand that purpose is not static. Your life purpose can evolve with age, context, and growth. So I think the last one that that's thrown in there is kind of like a it's kind of a catch all.

Tyson Mutrux 00:20:27 That's why I like it as much. This last one I really do like these questions. And so it's a it's a, it's a list of questions. It's just really five questions. Who are you. Okay. So who are you. And this is what it forces you. You are. But it's just you're forced to think really, really deeply about these. So who are you? What do you love to do? And this kind of gets to that video that I was just I just had on the screen. The find your life's purpose in five steps from Joe Hudson and Ali Abdel. But, what do you love to do? who do you do it for? That's number three. What do they need or want? And then finally, do they change or transform? So these are very deep questions. And that's why I like them so much. Those are very deep ones. I'll go through those really quick. Who are you? What do you love to do. Who do you do it for? What do they need or want? And finally, how do they change or transform? I find it funny, kind of interesting.

Tyson Mutrux 00:21:34 So, I do like that one. All right, let's get to our last one. And that is the cold email wizard. so what is a cold email wizard? This is, It's it's a branded, sort of a, I guess a program or a course or tool, I guess. that was created by a person by the name of Daniel Daniel Fazio. And, he teaches, you know, how to do, high volume outbound email campaigns. so that's that's what he does. So it's an interesting thing. And here's how it works. And I think this is one that you could. There's why I'm bringing this up. I kind of feel bad saying this, but I, Because. Check out Daniel Fazio. if you're interested about, lead generation using. using email or cold emails or or his email wizard. But I think you could do with vibe coding. I think you could go to something like bolt dot new and, and build out your own. So I'm going to give you I want to show you something that I like to do.

Tyson Mutrux 00:22:56 and this is something that, I will do for multiple things. And so let me kind of close out some of my other stuff. So check this out. What I will do sometimes is and we're going to I'm going to show you in real time how I do it. So help me build a And email wizard. That's what we'll do. A a cold email wizard for my law firm. create a prompt to build out the. wizard in, bolt dot new. Let's see. I want the wizard to be a website, not a phone app. I'm putting that because sometimes I've had it happen one time. where it will, it will do that after the prompt. I will normally have a more detailed, prompt for this prompt, but this is what we're going to go for here. But I do want to specify that I want it to be a website because sometimes it does not get that right. So, so this is this is the first thing I'm going to do and then it's, it's building this, you can see and I'm going to, I'm going to make this quick.

Tyson Mutrux 00:24:32 And the reason why I'm going to what I'm going to do is or how I'm gonna make it quick, is I'm just going to copy this. Once it's done, it should be pretty quick. So I'll just copy this. I'll cut off the top and the bottom and then just post it right into bold. Okay. So that is how we'll do it. So it's doing all this for me. So you can actually it asks a question about extending the prompt. We're not going to deal with that right now. We're going to go right here is we're going to go boom, I'm in bolt, not new Dot. New, for people that are just listening and not watching. So we, what I'm doing is I'm, I've pulled open a new tab, went to bolt new. I've got a subscription. it's it doesn't have me signed in, so let's see. I'm not going to show you. I'm not going to share my tab with you. With you. Here we go. I'm logging in, and so here we go.

Tyson Mutrux 00:25:30 It is building this. And what is really, really cool is I was. So it shows my tokens. I was at 200 and something about three days ago. We've been building out something pretty big. so, that's why I've used so many tokens recently, but, here we go. It is building this out in real time. This is going to take a little bit of time, I think, but I was I was hoping what I'm hoping is, is that this will show it to you. and what I'll do is I'll actually kind of start to wrap up the show and we'll let this keep going and so people can watch it. But that's why I kind of think like, well, I thought we're going to talk about an email wizard. Yeah, sure. we can talk about that and kind of how it works, like big picture. So you really kind of you just need to define what your, what your offer is in the email. Right? This is sort of this is his, his approach.

Tyson Mutrux 00:26:26 and by his. I'll make sure I give Daniel Fazio as much credit as possible. Daniel Fazio, go promote Daniel Fazio at Blackhat Wizard. with two D's at the end. so go check out Daniel. But define your offer. Build your list. Set up your sending infrastructure. So whatever. Email account, all that kind of stuff. Write the email sequence and then send, monitor and optimize. But that is sort of the big picture. But the point really, the point is not to do an email wizard. The point actually is about creating. We can create a lot. We're allowed to create a lot. Now we can do. If you have an idea for something, you can go to something like bolt. You can go to cheese. There are so many different, so many ones out, so many different products out there now where you can just build and all you need is an idea. And so that's, that's really I think it's really kind of cool. So go and do it.

Tyson Mutrux 00:27:21 You don't have the excuses anymore. You don't think, well I don't have the expertise. You don't need it. you can build this while you're writing your brief. Okay. You can build this while you're sitting on the bus or on the train or the plane. You know, this is you set it, and then you come back to it, and then you refine it, and then you come back to it and you refine it. And I use I kind of go back and forth. I will go back and forth between the, you know, bolt and I'll come back over here, okay, here's what I need next. And I will ask for a new prompt, and then I'll come back over. I'll go back into bolt, so I'll go from ChatGPT to bolt and bolt ChatGPT ChatGPT to bolt back and forth, and you can kind of see what it's doing. It's got all these steps that it's created for itself. One, two, three, four, five. Little side note sometimes it'll skip a step in here and you have to remind it to go back and do it, so just keep it on.

Tyson Mutrux 00:28:14 This is this is not just for. For bolts. This is so for people listening on the left side window. It's telling you what it's doing. And whenever the faded text turns, full color, that means it's done. Sometimes it'll stay faded text. And that means they did not do that step or it did not do that step. And so if it was not, if it does not become fully colored text, that means that they need to go back. It needs to go back and do it. I keep saying that, but it looks like it's going to take a bit of time for this to be created. But, I will share the results in the guild. So go to Maxwell Guild Comm if you are interested in seeing how this turned out. Maxwell Guild Comm you can get the Matrix Firm Cold Email Wizard, which is what this is called, but we'll call it the Maxwell Guild Wizard. So, that's all I have. Have a wonderful week, everybody, and we will be seeing you.

Tyson Mutrux 00:29:10 Everybody.