Pilot to Pilot

Maya Shpak, CEO of SkyPath, shares her journey from a military helicopter pilot to leading an innovative aviation technology company focused on turbulence reporting. With a unique app likened to "Waze for turbulence," SkyPath empowers pilots by harnessing real-time data to enhance flight safety and comfort. Maya discusses her passion for flying, the thrill of helicopter aviation, and the importance of teamwork in the cockpit. The conversation also highlights the challenges of introducing new technology to the traditional aviation industry, emphasizing the need for collaboration among airlines to share valuable turbulence data. As the episode unfolds, listeners gain insight into the future of aviation technology and how SkyPath aims to serve both commercial and general aviation pilots.

Takeaways:

  • Maya Shpak shares her journey from military pilot to CEO of SkyPath, emphasizing her passion for aviation.
  • The SkyPath app utilizes crowd-sourced data to help pilots avoid turbulence during flights effectively.
  • Maya encourages more women to pursue careers in aviation, highlighting the importance of education and representation.
  • The app's technology relies on existing iPad sensors, making it accessible and easy to implement for pilots.
  • Maya discusses the challenges of introducing innovative technology to the traditional aviation industry.
  • The importance of teamwork in aviation is reinforced, especially during challenging flying conditions.

What is Pilot to Pilot?

Pilot to Pilot is the podcast for anyone who flies — or dreams about it. Host Justin Siems sits down with airline captains, bush pilots, CFIs, and everyone in between for honest conversations about the path to the cockpit, the grind of the career, and the love of flying that keeps us coming back. Whether you're a student pilot chasing your first solo or a captain with 20,000 hours, there's a seat for you here. New episodes weekly.

And I'm Maya Spock.

I am the CEO of SkyPast for
the last few years and I'm loving

it.

Hey, Maya.

Welcome to the Pilot, the
Pilot podcast.

Hey, Justin.

Great to be here tonight.

Yeah.

I'm happy to have you on.

I have one I want to like,
Fangirl a little bit, because Fanboy

doesn't sound as good, so I'll
say Fangirl.

But Skypath has been a really
cool app that I have.

And a lot of airline pilots in
my former life at NetJets have had

the opportunity to use just, I
mean, like I said, finger a little

bit.

Just how easy it is to use the
presentation of the data.

And my favorite part is when I
can see if I'm going to spill my

coffee or not, because the
airline pilots, that's the most important

thing, right?

Do I need a top for my coffee?

Should I drink it later?

But I wanted to start off by
saying thank you for everything you

do for that app, because it's
really cool and it's really awesome

just to see new technology,
enter aviation and what you can do

with an iPad and the chips
inside is crazy and something that

we never thought we'd have, so.

Well, we'll dig deeper into
skypath in a little bit.

I want to start with you.

I want to start with Maya in
aviation and kind of talk about why

you even got interested in
aviation, how you ended up where

you are now, and kind of start
from the beginning about initial

love of flying and aviation.

Perfect.

I think it's a great start.

So, you know, Justine, I've
started my aviation career as.

I wouldn't say teenager, but,
you know, I'm living in Israel.

In Israel, where, you know,
all of us are going to the.

To the army, some of us are
going to infantry, some of us to

the air Force.

And as a child, as a grownup,
you know, I was really interested

on what you may call military flying.

You know, most of my friends
were going to do some tests for becoming

a military pilot, and I
decided to try and nominate myself

to the flight academy.

Here I was.

I didn't have a lot of
knowledge about aviation back then.

No one from my, you know, from
my family.

It wasn't family things.

No, no.

One of my acquaintance was a pilot.

But, you know, it basically
something that, you know, I had some

attracted attraction to it, or
I was attracted to it since I was

young, you know, was drafted
to the Air force, was basically went

through the flight academy,
which I'm currently flying there

as an instructor, finished the
Flight academy as a helicopter combat

helicopter pilot.

And I think, you know, that
I'm emotionally invested in aviation

since that point, more or less.

That is one of my favorite
things, flying.

Yeah, it never stopped,
stopped exciting me like every time

it's like the first time.

This is something I'm trying
to teach my students, you know, to

actually enjoy and love flying.

Even when it's tough and
challenging, you know, really to

open the eyes and enjoy it.

So, you know, and I have the
privilege to do it even now like

20 something years after that.

So that's awesome.

You know, as we had a previous
conversation a couple weeks ago and

you mentioned something that
you love helicopters.

You are a helicopter girl girl
and you love helicopters so much.

Have you.

Do you have an experience in
fixed wing versus helicopters or

is most of your time just in helicopters?

So I have to say that most of
the my time is helicopters.

You know, this is my proficiency.

This is what I know.

You know, this is not what I
know best.

I did, I, I do have, you know,
some or a few flight hours on fixed

wings mostly, you know,
basically just regular GA planes

like 172 or stuff like this.

Mostly for fun, which is, you
know, it's fun but you know, that's,

I would say that's not more
than a few, few dozens of hours.

Not, you know, I have
thousands of flight hours in helicopters.

So, you know, it's not
comparable at all.

And it's not the same.

Some of it are similar, you
know, some of it is different, but

yeah, most of it is.

Helicopter flying.

Yeah.

What do you love about
helicopter flying?

I think that the best thing in
it in my own perspective is the ability,

and this is something that is
common to GA as well.

You know, the ability to
really enjoy seeing the landscape,

feeling close to earth, you
know, the ability to fly low and

really connect with, you know,
the scenery and, you know, and all

of that.

And this is something that is
common to GA as well because most

of, again, in my experience,
most of G flight is VFR anyway.

So, you know, it's very, very
different from commercial flying

and IFR flying.

So, you know, in that sense
it's similar.

I love the fact that you can
basically land anywhere.

You know, it's kind of a, you
know, it's kind of a hike that you're

doing.

This is also something that
it's true, you know, this is also

something that is neat.

So if you want to land and
open a bottle of, I don't know, coffee

or tea or anything like that,
that could happen.

Which is also really nice, you
know, taking all of this experience

into a road trip or something
that you can, you know, actually

divide into pieces.

It's not about, you know,
having the necessity to depart and

land in an airfield, you know,
which frames the entire experience

or an airfield at the end.

So this is also something that
is differing from fixed wing, I guess.

I think this is the most of
it, you know, and also.

But this is also something
that is quite common.

It's different from maybe, you
know, what I'm remembering from combat

flying, but, you know, the
fact that it's a team, you know,

you're doing it together.

But that's also, you know, in
commercial flying.

And I really love the fact,
you know, that you are at least two

people.

In my own experience, by the
way, I know that helicopter flying

in the States is some
sometimes or in a way, commercial

helicopter flying, sometimes a
single pilot operation, but mostly

where I fly as a team of two,
which is also something that is really

nice.

And I really love working as a team.

So this is also something that
I think is representing my emotions

around that, definitely.

And it's nice to work as a team.

I've flown single pilot, IFR
and some.

And a Pilatus PC12, a Cessna
Caravan flying freight around.

It's a heavy workload, so it's
nice to have it divvy up.

And it's nice to count on
someone that, you know, is qualified

and trained and.

And can be a second set of eyes.

Because I'm sure even in a
helicopter, it's like that power.

Power line's kind of close.

Like, oh, yeah, those are kind
of close.

All right, let's.

Let's stop the center.

Just.

Yeah, you just have someone
else to help you out, which is awesome

for me in helicopters.

I've never been in a helicopter.

I'm sure once I got in, I
would like it, but to me, they just

don't make sense.

Obviously, I'm used to having
a propeller on the front, engines

that propel you forward.

And I know you can kind of go
forward in helicopter, too.

But the whole hovering.

I think if I was just hovering
in a helicopter, I would feel really

uncomfortable because I'm
like, how are we staying here?

You know, that reminds me of a story.

We'll go back to it maybe later.

But the founders of Skypas,
the founders of the company that

I'm managing, three, let's
say, well, experienced pilot, combat

planes pilots, commercial pilots.

That was where the idea for
Skypers was born.

So it's basically Pilots
initiating the entire concept.

But the reason I'm mentioning
that right now is that when initially

when they recruited me, my
initial position was the company

coo.

And when they recorded me,
they had a joke where they were saying,

well, we were looking for
someone with the understanding of

management and commercial
flying and in general in aviation.

And we were also, the
preference was that he or she will

be a pilot.

So we didn't made it in your case.

And they were joking about the
fact that helicopter flying didn't

make sense to them.

So, you know, helicopter
pilots are not actual pilots because

this thing, you know, is not
meant for flying.

But, you know, that's, you know.

Well, again, you know, taking
it back to the fact that it doesn't

make sense.

But you know, when you look
at, when you think about the physics

of it, it actually in my mind
makes more sense than fixed wing

because you, you know, you
basically, you basically control

your own lift and drag.

You know, you have the ability
to actually control it.

No, you know, with no
correlation to, I don't know, to

speed or, you know, those
constraints that you have on a fixed

wing.

And it's, you know, it's the
same concept, you know, of creating

lift on a wing, you know, but
as a standalone.

So, you know, that is the,
maybe in a very, very high level,

the story of helicopters, you
know, you know, trying to simplify

it to our listeners audience.

But that's the, you know, that
is how I teach that and how I see

that.

You know, when another thing
that kind of.

When I was flying my previous
company, I remember I was flying

somewhere randomly in the
United States and there's a helicopter

doing pat work.

And all of a sudden I look out
on the corner of my eye and I just

see it like dropping from the sky.

And I was the guy, I was like,
oh my gosh, they're doing auto rotations.

I was like, that looks
terrifying from the outside.

What's it like, what's it like
inside a helicopter when you're preparing

for auto rotations, preparing
for simulated engine failures?

I'm guessing as an instructor
it's got to be quite fun.

But I'm also guessing your
first time in a helicopter, it's

got to be quite nerve wracking
to try to manage that energy.

That is correct.

Again, it's, it really depends
if you're flying a single engine

or dual engine helicopter.

But let's assume that you
know, your train and most of the

training helicopters are
single engine.

You know, even in commercial
aviation, you'll train on an R44

or an R22, which is single
engine, or, you know, if you're going

for the, for the largest
helicopters again as a student, you

probably will go to one of the
bell 505 or 4.

So those are all single engine helicopters.

So you have to master your way
in auto rotation and you know, and

as you say, it's an acquired
capability and also, you know, the

inner feeling around that is
becoming more, less and less scary.

But I have to tell you that
first time someone actually, you

know, closed the throttle and
demonstrated, demonstrated an actual

authoritation with, you know,
where CD the engine needles goes

down and you hear the horn,
that's terrifying, I have to be honest.

But when you understand, you
know, to take it to the more of a

professional, and this is how
we teach that.

When you understand that, you
know, if you, if you understand what

you need to deal with the
potential and the energy, the helicopter

is flying, you know, it's
flying, you can fly it till the ground.

You just need to understand,
you know, where you maintain your

energy and what kind of
maneuvers will kill the energy.

And in that case you're in a
problem, you know.

So the way we teach that is
that we don't actually close the

throttle all the way, you
know, we basically, you know, close

it to the point where the
engine can recover if you do the

procedure in a way that is
basically wasting the energy and

you don't have any energy to
finish the procedure.

This is, you know, this is
more or less how you train with it,

but it's.

For helicopter pilots, it's a
common training, you know, it's like,

yeah, it's like training in
landing, you know.

How many, how many landing did
you do?

Thousand.

Million.

Exactly.

So many.

Exactly.

So, you know, in helicopter, I
probably did a million auto rotations,

you know.

Yeah, that's, that's part of
their routine.

You know.

What personally was something
that was hard for you in helicopter

flying?

Was there anything you
struggled with particularly?

Was it just a lot of fun and
you just kind of put your head down

and worked as hard as you could?

Kind of talk about anything
that you struggled with or there

are things that you even liked
about the training?

It's funny because I think, I
think that, you know, the, when you're

a student, it doesn't matter
if you're trained as a soldier or

as a civilian.

I think that whenever you
train also in a fixed wing, you don't

have a lot of bandwidth to
enjoy the process.

You're so much invested in the
process and it's so much challenging.

Everything seems so challenging.

Whereas now when I have more
perspective, I'm saying it wasn't

that bad.

It was just, you know,
stressful and challenging and there

was so much things you had to
learn, you know, the theoretical

part and the technical part
and the flying part.

I don't know if I really enjoyed.

Enjoyed that back then.

Now I enjoy every minute of
it, you know, even the, you know,

even the, let's say, the more
complex or difficult parts of training,

which you always need to train about.

You know, you're never too
good to train, in my opinion.

You know, it's.

You're never too experienced
to actually, you know, train your

skills and maintain your
skills and maintain your professional

ability to fly this thing.

It doesn't matter if it's a
helicopter or a fixed wing.

I really believe that it's a
profession, you know, it's not something

that you're doing, you know,
on the way.

You know, if you want to be
able to fly a bird of any kind, you

need to be able to understand
that that's going to be something

that is part of your, I would
say, normal routine because you have

to maintain your, your skills
and your edge, you know, in your

knowledge.

So in that sense, now I enjoy
it very, very much.

And to your, to your question,
Justin, I think that the most challenging

thing I had to do was
formation flying at night, which

is really challenging, you know.

Yeah, I think, you know, if
you look at the tip of, you know,

the tip of the, let's say the
tip of the, the things that they

had to do would be formation
at night.

You know, we're using night
flying goggles in order to do that.

That was, of course, you know,
part of my military training and

not my commercial flying,
though I missed that.

I wouldn't mind flying
information in commercial flying,

but that was really something.

Although, you know, again, in
a certain point, after extensive

training, you know, that
becomes part of your standard routine

like flying weather or
whatever pilot needs to be qualified

to flying something.

You know, that was the normal
routine, but yeah.

So flying helicopters for you,
Is it strictly military?

Was there some commercial
flying you did as well or kind of.

Where is the experience post
military or what you're doing right

now?

So, you know, I, when I
departed from the military probably

13 or 14 years ago, I still, I kept.

And I'm still flying in
reserves, as I told you.

I'm teaching the flight
academy, but that's the Air Force

flight academy.

As a reserve pilot, this is
something that we do most of us,

you know, part of our reserve service.

And I do fly, you know, from
time to time, but just as a hobby,

you know, just on weekends.

Not something, not commercial flying.

When I left the Air Force I
went more for the, you know, I would

say the OEM parts of aviation.

I started with a company that
manufactures mostly head up displays,

enhanced vision systems, you
know, things that support SCAD3 lending

very, very innovative and
visionary stuff, which I believe

very much.

And there's, you know, there's
doing they providing a lot of added

value to commercial flying in
terms of what it, you know, what

it enables the pilots to do.

Technology.

So this is what I did for a
few years and I kept flying, you

know, in reserves and on weekends.

Not something very, very
specific and that happens, you know,

before I proceed to Skypath.

But no, I'm not dealing with
it, you know, as something that is

more routine commercial flying.

As a pilot anyway.

Is there like a dream
helicopter that you'd like to buy?

You know, one that you could
have personally fly around or is

that in the hopes and dreams
of kind of Maya, either now or in

a couple years?

So I would say, I would say
that it wasn't when I finished flight

academy, it wasn't that common.

It wasn't that common that
female pilots finished their flight

academy year in where I live.

And in my specific class we
were, there were two of us, two out

of, I don't know, 52 female
helicopter pilots, which is really

rare.

You know, two female
helicopter pilots will finish the

academy in the same class.

We're still in great
relationship and we had, I guess

we have dreams since we were
20 to have a Jet Ranger.

You know, it's not something very.

Yeah, just a Jet Ranger,
that's all.

Yeah.

Without doors.

Because it's like a cabaret
Jet Ranger.

There is a model like that
flying around here, just having fun.

So probably my first private
helicopter is going to be a Jet Ranger.

That's the plan.

That's awesome.

I can't wait to see it happen.

That'd be awesome.

Yeah, I'll call you, Justin.

I'll call you and invite you
to fly with me.

Let's do it.

That'd be my first helicopter ride.

That would be amazing.

You kind of touched on it a
little bit.

Talking about just women in aviation.

I don't remember the exact
percentage, but in the United States

I think it's something as low
as 6% or 8% of all pilots are females.

What can we do to get more
girls in aviation?

Because it's not A guy's job, right?

Anyone can do this job, anyone
can be trained to do this, fly airplanes,

do it confidently, make tough decisions.

What can we do more?

I think Instagram, I think
social media has really helped to

just show that girls do this
as well and having younger girls

look up to them.

But what else can we do?

I think the magic lies with
educate, educate, educate, educate

from a young age.

It's not necessarily flying.

It's so many things in our
society, you know, basically demonstrate

whoever is listening that, you
know, there's no, well, there is

a limit.

But you know, most of the
things we're doing are not limited

to one gender specifically,
you know, and it's a social thing.

We need to educate the
generation that, you know, at least

women can dare dreaming or can
they doing stuff that, you know,

in a way they may not believe
they're able to do and at least try,

you know.

So whenever someone is asking
me, Justin, and of course you're

not the first one that popped
this question, I always say, you

know, because that's something
that goes with me since, you know

that there been 20 years, more
than 20 years since I finished flight

academy.

We were the first helicopter
female pilots here where I live,

that was a thing.

And we always, you know, I'm
saying you need to educate women

that they can there doing
whatever they like and if they'll

be consistent and if they'll
be determined and if they'll be good.

Because you need to be good.

It doesn't matter if you're a
boy or girl, they will make it, you

know.

Yeah, that's my, at least
that's my message.

I agree, I totally agree.

So I can't say it better myself.

Thank you.

Let's get a little bit into
kind of skypath and how you got to

Skypath.

You mentioned that you got
involved with OEMs, heads up displays,

some other cool stuff with manufacturers.

Was Skypath more of a
headhunting thing?

Was it something that you saw
somewhere, friends and were just

like, oh, that's kind of cool.

I like the idea of a startup,
so talk a little bit about that.

So I've been with, you know,
I've been with, I would say corporate

industry for a while back then
it was 2019 and I was actually looking

for someone, something else.

It wasn't very specific, but I
was, you know, looking for something

that is not that corporate,
not that huge way to make more impact

on the overall process and not
necessarily on the limited scope

of work that I am doing.

I'm sure That I don't know if
you can relate to it, but in the

United States is also in the
aviation industry, huge OEMs.

And sometimes it's very
difficult to really influence a process

or a vertical or something
that you want to promote because

those are huge companies.

So I was looking for something
in the industry that is, I can do

more in it.

And that was really the early
days of Skypas.

Skypas was founded, as I mentioned.

Skypas was born as an idea in
the mind of an airline commercial

pilot captain and line check
airman that was seeking for a solution

to the turbulence problem.

And while he was looking at
the charts in the iPad, you know,

basically trying to figure out
if the, it was a real time issue,

you know, the turbulence that
he's encountering is actually in

the chart somewhere.

You know, he had kind of, kind
of an idea that if he's looking at

the iPad to figure out how to
deal with the problem, he may be

able to use that to create a
solution for the problem.

And it was really early days,
you know, and they were looking.

But he was an airline pilot,
you know, he had a work.

He couldn't be completely
devoted to founding this or pursuing

this idea.

And all of the founders of
this company had what we call a day

job, or most of them at least.

So they were looking for help
to take this idea to the next level,

to actually mature the product.

And they were seeking for
someone with an aviation background,

as I told you, that knows his
way in aviation and management, but

is also a pilot.

May I remind you that.

And yeah, yeah, this, this
specific joke is, will go with us

probably a long time in the company.

And they found me and they,
they asked me to come for an interview

and I, as, as an aviator fan,
you know, I listened to the idea

which was really, really the
baseline of what you're doing now.

Not even the baseline.

And I told them, listen, I
think it's wow, I think it's brilliant.

It's a brilliant idea.

You know, it's basically.

And again, I don't know if the
audience is familiar with what we're

doing, may want to maybe
elaborate about that a bit, but it's

like waze for turbulence.

You know, that was my initial
thought about that and I thought

that if it's going to work, it
would be amazing harnessing the part

of the, of the crowd, the two
pilots, everything that's flying

an airplane with an iPad to
create a global map of clear turbulence.

Most clear turbulence.

Not necessarily.

It's, you know, it's something
Else and I joined them.

And all the rest, as we say,
is history.

I guess when we, When I, when
the airline pilots, when we look

at Skypath and see, you know,
the beautiful app that it is today,

the information's presented
really clearly.

What.

How many iterations has it
taken to get to where we are today?

Because obviously we see the
final product.

We don't see kind of A, B, C,
D, E.

You know, what was.

What's the differences, I
guess, between what you started out

with when you got hired versus
where we are now?

I would say, you know, a
bicycle and a Porsche.

Wow.

Wow.

I'm sure that if I would show
you the early stage, you won't even

recognize or say, okay, that's
Skypas app.

No, we started with an mvp.

We've hired someone to
basically just put things on an app.

And we gave.

The way we created Skype as
algorithm is that we utilized all

of our pilot friends to fly
with this MVP and write on a note

whenever they encounter
turbulence what the.

What their presumed intensity
of or the severity of the turbulence.

And we started to measure and
compare notes and you know, the accelerometer

signals that we got from the
app, that was the early beginning.

You know, we tried to put our
hand on how we can determine that

something is actually turbulence.

And that cost us or.

But it took us probably
thousands of fly hours and three

years of development to get
the algorithm right.

From that point, although we
are continuously improving it and

using all the data that we
have to continue and refine it and

tweak it, there's a lot of.

We normalize the turbulence
intensity per aircraft type.

So whenever we have a new
model, a new aircraft type.

Joining the Energet, by the
way, was really a challenge because,

you know, most of our
customers are airlines, airlines

flying, you know, they have a
range of aircraft, but, you know,

most of them are pretty,
pretty obvious.

You know, the 320s, the 703,
the 777, 7 8, you know, more or less

that trains the ATR, the
Embryers, but that's more of it.

You know, more or less the types.

And then NetJet joined in and,
you know, there was a diversity of

airplane types and sizes and wingspans.

And, you know, we did a lot of
work which was very good for us to

refine what we are doing for
each and every aircraft type.

But it also gave us, gave us a
lot of confidence and experience

on the process, on our
approach to doing so.

So now to add another aircraft
type to the system is much easier

for us.

Because we understand more or
less what needs to be done in order

to do it right.

But the app is.

It's something else.

And by the way, I want to tell
you that it's also changing as we

speak.

We have a new version coming
out next month, which also.

Oh, cool.

I'm not sure you're going to
recognize it completely after we

launch this version also.

That's awesome.

I'm looking forward to it.

One thing I think is really
cool, and this kind of relates to

anyone starting something, right?

Like, skypath was just an
idea, right?

It was just some pilots that
had an idea.

Just like any pilot can have
an idea, but the idea has an action,

and the action is trying to
figure out how to do it.

And in this case, they just
went to their buddies and essentially

were like, hey, let's mark
down what your turbines actually

was.

And then we'll kind of record
the oscillations that we have.

I think you said mpv.

Is that what you said you used?

And then we'll compare it, and
then you get the data which creates

the algorithm.

And obviously, you need some
really smart people.

Most pilots don't have the
ability to do that, right?

I mean, maybe they did, but
me, I'd be like, oh, there's data.

Okay, cool.

Same year.

But you get really smart
people to kind of analyze it.

Be like, all right, well, we
see trends based on what we're comparing,

and we feel confident to label
this as light, moderate, severe,

whatever it may be, and create.

And create an algorithm for
that, which is amazing, but it's

just cool that it all started
as just an idea between pilots and

ones that happen in cockpits
all the time.

You're like, you know, this
would be really cool.

And it's like, all right,
well, just try and do it, you know,

figure it out.

So I think that's really cool
that they're able to just come up

with an idea and actually make
it happen, because that doesn't happen

very often.

I agree.

The courage to take an idea,
you know, and actually take action,

you know, execute it.

It's really awesome.

You know, I really appreciate it.

And, you know, I.

You're saying about, you know,
people having an idea and doing this

smart thing, and it made me
think, you know, at the end, I think

that my.

Our most precious assets in
the company are the team, the people

that are building the product,
the people that are running the algorithms,

the people that improving the model.

And, you know, those guys in
skypath are, you know, they're literally

an A team.

You know, they're doing
marvelous work in customer support

and trying to fulfill all the
new ideas that we have or customers

have sometimes.

And that's, I think that's our
huge asset.

The people that are in the
background and they're great.

What's been the most difficult
part about helping build this company

and getting it started and
getting it rolling?

I think it's still a bit difficult.

I think that, you know,
although I've been with this aviation

industry for some time now, at
the end, and I'm saying it as part

of this industry, this
industry is extreme.

I would say, I wouldn't say
maybe traditional, but, you know,

it's really difficult to
present new ideas, you know, to the

aviation industry, innovative ideas.

And we get, you know, we get
why safety is number one priority

of, you know, of this industry.

And everything that is
presented, you know, needs to take

consideration on how it's
going to affect safety.

We can do anything, you know,
we're trying to enhance safety, but

you know, on the other hand,
we can't embrace anything that for

some reason would, you know,
harm the delicate balance of maintaining

safety in the century.

So the most difficult thing I
think in the beginning was basically

educating the industry or
presenting the industry the concept

of learning about turbulence
from an iPad device, you know, a

commercial off the shelf iPad
device, and also to make them share,

although, you know,
anonymously make them share their

data.

You know, because when we
start, when we initiated the idea

of crowdsourcing, you know, of
sharing observation between airlines

as one that works in an
airline, you probably know that the

data of an airline is
something that needs to be kept within

the airline.

And we came with an idea and
we say, but you have valuable data

that can help other airlines
and other airlines has valuable data

that can help you.

So if we'll all share the,
what we call Skype as observations,

the reporting of the iPad, and
you're gonna be an aircraft that

is following another airline's aircraft.

You're going to get value from
their reporting and vice versa.

I think that when we pass this
point, and again, Justin, just to

be very, very clear,
everything is anonymous.

There's nothing that implies
on who's flying the aircraft or anything

like this.

It's basically general
information that is common in flight.

Rather 24 plus turbulence
report, which is, you know, related

to a specific geolocation most
of the time, because we aggregate

those reports that could be a
turbulence report that is made out

of 6, 7, 10, 30 different
aircraft that is aggregated into

a single tiling time tiling
space and time.

And no one knows what exactly
is the aircraft that reported that

because, you know, it's a
specific geolocation.

So when we passed that point
where we.

I wouldn't say convinced, but
when we got to the point that the

airline embraced the fact that
if they share information, they'll

also get information, you know.

So if you're flying to.

I don't know if you're flying,
for example, to Thailand, and, you

know, Thailand is covered with
reports that are made by a Thai airline,

and you have a lot of
information on the way to Thailand

and on the.

Around the water bodies around Thailand.

So you can gain from their information.

And when a Thai airline is
coming to the US they can gain from

your domestic flights and from
your information.

That was the idea, and I think
that was the most difficult part.

When it passed this point, it
became much easier to implement the

idea and the concept.

Yeah, aviation.

I mean, the way you explained
it in the beginning, aviation seems

like a pretty hard industry to
break into as a newcomer, Especially

when there's such big
traditional names that have, whether

it's EFBs, whether it's just
contracts with airlines, relationships,

just starting as a new
company, starting as a new brand,

and presenting a new idea can
probably be pretty intimidating.

And I'm sure airlines are
like, oh, we already work with someone.

But then they're like, no, no,
wait, wait, wait.

See what we're doing?

See what we're doing?

It's different.

This is something you don't have.

Turbulence is bad.

We can help you avoid it.

And they're like, oh.

Oh, wow, that looks cool.

Yeah.

Okay, this makes sense.

So I'm guessing just
convincing that first airline to

say yes, which was probably
just amazing when they finally said

yes, or multiple airlines, was
definitely had to be pretty, pretty

difficult.

But you guys, it seems like to
me almost everyone uses it in the

airline world, including
NetJets and then as well.

So you've done a great job at
convincing them and showing them

that your product is worth using.

Yeah, I would say that most of
the US Major carriers are using that,

which is great because, you
know, for the smaller ones that they're

using that, you know, they
have a very good starting point on

initial coverage, you know, so
if you look at United, which were

our first customer, for
example, they were the first one.

They were highly.

Yes, they were highly invested in.

In turbulence integration, you
know, and I think that they found

what we're doing as innovative.

They were always early on
embracing innovative technology,

you know, and given some room
to Those kind of concepts.

So they were really a great
launch customer, and they helped

us perfect what we were doing,
you know, within time.

So a lot of what you've seen
now inside the application are actually

requests that were made by the
pilot we enable.

I don't know if you've seen
that, but we enable direct feedback

from the app to our product team.

And every feedback is
registered as a ticket, which someone

in the product team is looking
at, and figure out whether it's a

good idea and if it's a good idea.

Sometimes we implement that as
part of our next version.

So many things.

Many improvements that you see
on the app right now are, of course,

also suggested by other
customers, but the initial progress

was made by the extensive
support and backing from United,

which was amazing.

What exactly is it using in
the iPad to help with the algorithm?

Is it an accelerometer?

Is it a chip?

What is it registering to
match with the algorithm inside the

iPad itself?

So the technology relies on
the accelerometers that resides in

the iPad itself.

I think that what is actually
patented, what actually counts as

algorithm, is our ability to
actually differentiate between what

is essentially turbulence and
what is a tapping or shaking or dropping

the iPad, you know, or writing
an email.

It's not only, you know, we're
not only looking at the independent

iPad.

So if we have two iPads in the
airplane, we will compare those,

you know, on the server level,
and we'll figure out if they're reporting

the same.

And if not, you know, there's
a way that the algorithm states what

would be, you know, what would
be the correct report, let's say.

So we mesh those reports.

We filter out noise or some,
but at the end, we're using whatever

is provided within the iPad.

And I think that is, you know,
what is so exciting in this technology,

because you are not required
to install anything on the mainframe.

You're not required to buy any
additional hardware and install and

integrate any additional hardware.

And you have the ability, if
you're looking at mass scale, I'm

not.

You know, we also have
Microfleet and single and private

aviators that are using the service.

But if you're looking at mass
scale, you have the ability to deploy

technology with the entire
fleet within a day.

You know, and that is
something that was never done within

this industry.

I've never seen technology
that were implemented within a day

on an entire fleet.

You know, and this is one of
the advantages, that it doesn't require

any additional effort from the customer.

You know, there's of Course,
there's always effort, there's training

and you know, there's paperwork.

But I'm saying if you're
looking from a installation and maintenance

perspective, that's really
easy for the customer and that's

really nice.

You know, maybe the tour I've
been taking from this head up displays

and this complicated Design
Insurance Level 8 technology which

I was dealing with, which was
challenging in terms of installation

and implementation to what we
are doing right now.

So also appreciate the
difference between those two technologies

resides on the same aircraft.

Yeah.

When was it realized that an
iPad had that capability?

Was it always kind of like a
hope that the iPad would be able

to do it?

Was it kind of right when the
idea was born?

I know you mentioned using
different equipment for it, but when

did the iPad kind of come in
with it?

Was it a certain year,
generation or did it always have

the capability?

I would say I'm not sure.

We had a clue.

You know, it was a journey.

For now we're completely
confident in that.

And also we're generating
machine learning prediction or AI

predictions of turbulence
based on the data that we take out

of the iPads, which is the
next level of what we're doing because

we complement observations
with forecasting that is made not

in a physical or not in a
completely physical meteorological

way, but is done with machine
learning technologies that we embraced

in the last few years.

But at the beginning we had a
lot of doubts and I think that only,

you know, you hope it's going
to do whatever you expected it to

do and whatever the test and
the statistics and the trials that

you took, you know, you hope
the technology will prove that it's

working.

I think in a certain point
when we started flying with United,

which was our launch customer,
we already understood that the technology

is working, but it still took
us some time to refine the algorithm

in terms of severity.

You know, we knew it's
recognizing turbulence in a good

manner.

We knew that we are close by
to the severity.

But the normalization
paragraph type and really putting

the finger on the right
intensity of turbo lens because we

need more data, we needed more
data to validate what we are doing.

And also just I don't know if
you remember, but I was saying I

joined the company in 2019.

What happened in 2020 is that
Covid hits and it shut down most

of the, you know, most of the
flights in, in the world.

So it was a year after we
started and we basically had a shutdown

of the entire industry, which
was also a journey.

It was also challenging, you
know, continue doing and maintaining

this operation and developing
the product when nobody is flying.

So basically you can test your
assumptions as you were saying, if

it works or not.

But it's a good product.

There are some, a few smart
people behind it that did great job.

It takes a whole village.

Yeah, it takes a lot of people
to put together an awesome product.

Yeah, true.

It's cool.

Like I'm guessing with United
it was more or less you guys reaching

out to them and I'm guessing
now you're having airlines reach

out to you, which has to be
kind of a different feeling, right?

Like it's got to feel better.

Like, oh wow, this is cool.

We got like a backlog of
airlines are trying to upload and

unload.

Just the differences in that.

And a young company, right.

Like 2019, you're talking
about when you came on.

Like it's pretty cool to see
how quick it's been implemented,

how the idea has kind of taken
fruition and where it is now.

And I think it'd be really
cool if you guys could ever show

off like the differences of
what the version look like and just

show how much strides have
been done and what is going to come.

As you said, there's going to
be another launch here soon, so I

look forward to seeing that
one as well.

I got a couple more questions.

One, I mean you can kind of,
this is about a few, like future

Skypath, so you don't have to
give away everything.

But there's a lot of pilots
that don't ever make it to the airlines.

There's a lot of pilots that
don't make it to corporate, that

make it to fractional, where
turbulence is a big deal.

There's a lot of pilots that
are married to husbands or wives

that don't like turbulence and
don't want to fly in small planes

because of turbulence.

And I could see a place where
this could be very valuable to smaller

airplanes.

172s, SR22s bonanzas.

I mean any plane lower than a
private jet or even all the private

jets.

Right.

So is the future going to
focus on GA as well?

Is it going to be more airline tailored?

Do you guys have a plan for
that or anything?

So currently most of what
you're doing is.

And then I'm saying most of
it, most of what you're doing is

around BA and commercial
flying because we have a lot of data

in those altitudes to support
the users.

You know, whether it's
observational or predicted, there's

really good coverage to
support that on the lower altitudes

for GA mostly and V4 offline mostly.

Not necessarily.

I would say that we still have
the technology supported because

we have the prediction
capability that is tailored to what

we're doing and there is an
ability, I think that there is an

ability to access and acquire
the service for our website.

I'm not saying I'm thinking.

I know most of the single
operators that are flying with us,

you know that they did their
own onboarding, they went to the

website, you know, they
decided what kind of package they're

tailoring and then they're
using the application.

I think that GA most
definitely can value what we're doing

because again when you are
flying something that is a bit more

light and smaller, sometimes
the impact, it's much more severe.

I think that since again we
are a young company, as you mentioned,

we just didn't have the
bandwidth to educate the GA industry

and to reach out to all of
those pilots and to explain to them

what kind of benefits our
service is bringing.

I wish we had more bandwidth
to do that and we can harness the

GA industry to use it as well
because at the end we are trying

to enhance safety.

This is the service, this is
what we're trying to do.

So yes to your question.

Yeah, I believe that Skypers
can leverage those pilots.

Of course, as someone who's
listening to this and is like oh

wow, I had no idea this was an option.

I had no idea that I could do this.

Whether they're flying a
bonanza or their own jet, where could

they go?

You mentioned your website is
their app store.

Kind of talk them through how
to download, how to get what they

need to do in order to have
this capability.

So the easiest way would be to
type in SkypasIO and reach out to

the website and basically
learn on what we're doing from the

app set.

It's really user friendly.

There's videos and all the
packages and a simple self onboarding.

After someone decides, I
didn't mention, but there's also

a free trial for months so
someone can start using the service

for a month.

Then basically the site
doesn't want to use it or it doesn't

see the value in it and
basically drop it, drop out.

So it's not, you know, long
lasting commitment.

We really believe in the value
we're bringing.

So we enable everybody to
basically try it before they acquire

the service.

After he gained the, you know,
after he's basically doing the self

onboarding, the application is
available in the app store, Basically

type in SkyPath, download it
from the App Store and in order to

get a user and a password, you
know, he needs to do the self onboarding

in the SkyPass IO website.

But the app is in the App Store.

So just, you know, downloading
it and that's it.

It's, you know, kind, I don't
know, simple as.

Yeah, Spotify, I guess.

I love it.

The same idea.

Spotify is crazy easy to use.

So it's a good way to put it.

Right.

Good example.

You're saying.

Yeah, yeah, absolutely.

Well, Maya, that's really all
I have for you.

If there's anything I missed
you want to touch on, we can talk

about that as well.

But as I said earlier, skypath
has been great.

One thing that I mentioned
before is just how easy it is to

use.

I mean, I hardly ever need to
type in my airline my flight number.

It's like, hey, are you on this?

And it's like, yeah, that is me.

You click ok, then your
route's uploaded.

It tells you if it's going to
be a comm 4 flight, moderate turbulence,

are you going to spill your
coffee or a rough ride.

And then just having that data
to help make decisions.

Right.

It's another tool that pilots
can use to help make the flight as

smooth and as good and as fast
as possible.

So kudos to your team, kudos
to you, kudos to the people that

had the idea.

It's great to talk to you and
share this idea because I know as

we talked about a couple weeks
ago, it's just some people don't

even know about the app.

So just getting it out there,
away from just the airlines and netjets

and fractional and opening up
to everyone that this is an option,

I think it's going to be
really cool to see how it can be

used and I can't wait to see
future iterations and to see what's

next.

Thank you.

Thank you.

Appreciate you invited me.

I really enjoyed our conversation.

You know, that was really eye opening.

Yeah, a lot of fun and I
really appreciate your time.

I hope you have a great day.

Thank you.