Your Next Act: The Six Growth Accelerators for Creating a Business You'll Love for the Rest of Your Life

A Step-by-Step Guide to Reinventing You and Your Business
You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include:
  • Feeling stuck or stagnant.
  • Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for.
  • Desiring to do something new that brings more impact and joy but not knowing what it is.
If this resonates with you, it might be time for a reinvention.
Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming.

The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment.

About the Book
This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention:
  1. Mindset: Develop non-negotiable values to reimagine your business.
  2. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?”
  3. Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery.
  4. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly.
  5. Media: Select the right platforms to reach your audience and drive conversions.
  6. Multipliers: Leverage strategies to amplify your success and attract more customers.
Who Is This For?
Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed.

Praise for Mike Koenigs
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.”
 – Tony Robbins

YOUR REVENUES MULTIPLY
"Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers."
DAN SULLIVAN
Co-Founder of Strategic Coach, Bestselling Author

“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice."
DAVE ASPREY, founder BULLETPROOF COFFEE

“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives.
[JJ Virgin]

Creators and Guests

Host
Mike Koenigs
Mike Koenigs is an entrepreneurial dynamo who doesn’t just play the game—he rewrites the rules. He’s built and sold four businesses, two to publicly-traded companies, racking up over $100 million in revenue and serving 54,000 customers across 121 countries. As a 19-time #1 best-selling author, he churns out hits faster than most people can read them. After beating stage 3A colorectal cancer, he penned Cancerpreneur, turning a personal battle into a beacon of inspiration. Beyond his own ventures, Koenigs excels at building brands, reinventing founders and entrepreneurs, and guiding them to their next big act through his work at Superpower Accelerator. Check him out on his website, LinkedIn, Facebook, or podcasts like Capability Amplifier and The Big Leap. He’s the go-to advisor for heavyweights like Tony Robbins, who raves, “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with.” Peter Diamandis calls him the “Arsonist of the Mind.” Oh, and he’s raised $2.6 million for humanitarian causes, proving he’s as generous as he is driven. Mike’s story? It’s resilience, humor, and relentless hustle rolled into one.

What is Your Next Act: The Six Growth Accelerators for Creating a Business You'll Love for the Rest of Your Life ?

A Step-By-Step Guide to Reinventing You and Your Business

You and every entrepreneur, at one time or another in your career, face any or all of the following:

You’re stuck. You’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. You want to do something new that has more impact and joy…but don’t know what it is…
You need a reinvention. You’re okay with your current business but need a total upgrade—better offers, higher-ticket products, and better customers.
You’re ready for Your Next Act. You’ve recently exited, but finding a team to create all the “stuff” to get it off the ground quickly is hard, expensive, and time-consuming....
The path to higher revenue, more impact, and greater fulfillment is to create a category of one brand, where the ideal customers and clients come to you, already sold on your products and services. This short book by business expert and serial entrepreneur Mike Koenigs will help you:

Develop the right MINDSET of non-negotiable values to reimagine your business
Target the ideal MARKET who you can effectively serve, “Who do you want to be a hero to?”
Design a profitable business MODEL to deliver a brand promise, transformation and simplify delivery
Pinpoint the MESSAGE that resonates with your perfect prospects, makes them raise their hand and buy quickly
Choose the proper MEDIA to get in front of your audience and drive them to buy now
Amplify your success with a variety of MULTIPLIERS that attract and close your market
Your Next Act works in virtually every industry, for virtually every business owner or entrepreneur, anywhere in the world: from funded startups, financial services, wealth management, investing, professional services, legal, private equity, insurance, business coaching and advising, space, software, SaaS, construction, manufacturing, real estate, and healthcare.

Mike Koenigs
All right, here's a little unscripted bonus that is not in the book, but it's super important. I've been asking people this simple question. It really illustrates what I covered in the previous segment, and it's this. I asked people, as I'm about to start working with them, do you know the best and easiest way to make a billion dollars?

Now a couple caveats. First, you can't inherit it, you can't win it, you can't steal it, and you also can't start with 2 billion and lose a billion, or start with 10 billion and lose 9 billion. I get those answers all the time, so the way I frame this for people is I say, all right, tell me the best and fastest way to make a billion dollars. Now, invariably, what someone will say is, Well, I think it's something like sell a million of something to a million people, or sell 100,000 of something to it. And I stop them, I let them go on and on for a little while, and I go, Okay, now I don't want to be a jerk here, but I'm going to just tell you that's the stupidest answer, and I'll tell you why most people, even if they're successful, haven't used whatever is great to help themselves, yet, much less sold it to someone, one person, or 10 or 100 or 1000 or 10,000 or 100,000 or a million. And do you know how hard it is, how unbelievably hard it is to sell 1000 things to 1000 people. It can take a long, long time.

Now, the other thing I'll tell you is selling B to C. I'm not interested in B to C, and I'll tell you why, because by the time you're selling a cheap thing to 10s of 1000s or hundreds of 1000s of people, the bean counters are in charge. In other words, they're finding creative ways to get around in the supply chain or get cheap labor or cheap, cheap, cheap, cheap, cheap, or sell at volume or a discount. I think that's a rotten way to have a business. Now, if you're good at B to C, God bless you. Thank God for you. I've gotten and I've invested in several B to C businesses, but in general, I don't like them, and here's why, and I'll tell you what the answer to the question is, in my opinion. And again, you don't have to like this. You don't have to agree with me, but the answer is, help a billionaire make 10 billion and they will gladly pay you a billion dollars, especially if you have them sign an agreement first, okay, so they're only paying on the basis of performance. Now here's why this is important. I call it the upside down pyramid.

The basis behind the upside down pyramid is this, you want to be the best in the world at what you do, and ideally the only one in the world at what you do, and if you only have one customer who'd pay you a billion dollars, well, guess what? You can find more people just like that, and you're providing massive value.

You'd say, What could I possibly have to offer that a billionaire would want from me? And the answer is, you might have an interesting perspective and observation, the way to see the world that's different than they are. And you might have a who that can make the how happen. It could be an introduction connection, a relationship, but one of the things you'll realize when you start working with higher value people is they are much more likely to have paid for coaching. They will pay to be around really smart people who challenge their mindset, push their limits, and are willing to tell them the facts and the truth.

Now you've got to earn that granted, but knowing what I know now, having worked with a lot of billionaires, a lot of celebrities, worked in a lot of B to C environments, done software done SaaS, meaning software as service, and lots of other markets. And havng been exposed to a lot of different ideas, I found what I've told you more true than ever before, and right now, there are more rich and wealthy people in the world than ever before. Life is better now than it's ever been in the world, for the majority of humanity, that is a fact, you can go and do some real research.

That does not mean looking on Tiktok or on Twitter. Now here's the big takeaway, walk away again. Everything that's inside this book can work for you no matter what industry, what business you're in, okay, it doesn't exclude B to C. It's all the same if you're selling stuff to people, all these rules always work, but never start from the bottom and work up, work from the top and work down. And having fewer customers is actually less. I like to say fewer and simpler does not mean less. And running a business with fewer employees, fewer moving parts is always better.

Ask anyone who's Uber wealthy. This doesn't mean you can't help other people, either, because some people say, Well, I'm not going to feel good about myself unless I've helped 10s of 1000s of people. Fine. Here's what I'd recommend. If you had a billion dollars. Right now, let's say you cleared a billion dollars helping someone make 10,000,000,001st of all, they'd probably have you back to help them make another billion. And why not support a nonprofit, a charity? Because if you're a broke person, broke people can't help broken people, and if you work with a broken broken you will soon be broke and broken too. So start from the top and then work your way down. You can always sell down. It is really hard to sell up.

I'll give you one more example of how I believe that's true. If you look at Korean car manufacturers, the truth of the matter is, and there wasn't too long ago, 50 years ago, people used to say Japanese products are junk, okay? And then they knocked the pants off of America in manufacturing. And for a long time, Toyota and some of the early Japanese brands were considered cheap. And then there was Lexus, okay. And and the point is, when Korean auto manufacturers got started, they just stole they had no IP they didn't have engineers of their own. They just reverse engineered Mercedes vehicles and higher quality American and other import cars. They just knocked them off. And at first they came in and they were cheap and they had long warranties, okay? But nowadays, when you look at the newer generation of Korean automobiles. They're actually really, really good, okay, but they got their start selling to the bottom, and they had to sell a lot of cars to make a lot of money, and they had to spend decades building up their brand before anyone trusted them or for a higher ticket buyer to be caught dead in a Hyundai, for example.

Now those days have changed. As of right now, who knows what's going to happen tomorrow. But again, if you take a look at things, look at what Elon Musk did, Love him or hate him. He started out selling a really expensive exotic sports car, and then he started selling from the top and working his way down. And as of now as I'm recording this for you, he's gone through some tumultuous times, but Tesla is still worth more than all the other auto manufacturers combined when you look at the stock. So again, that could have changed by the time you're listening to this, but for now, it's true you.