Build Your SaaS – bootstrap in 2020

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Summary

A change of plans. And, Jon and Justin go over their launch strategy for Transistor.

Show Notes

How to build anticipation for your product launch

  • Have a mailing list! Email them consistently during development.
  • The week of launch you should send the following emails:
    • Pre-launch announcement: "We're launching in a week!"
    • Day before announcement: "The launch is tomorrow. Here's how much it will cost."
    • Launch day email: "We're launched! Sign up here"
    • Day after email: "You've still got time to sign up."
    • Launch discount is ending email: "This is your last chance to register"
  • Use services like Product Hunt, Product Hunt Ship, BetaList, to build anticipation.
  • On Twitter, FB, LinkedIn, Instagram: constantly send out product updates.
Building anticipation before you launch is the most underrated tool you have for your product launch.

Show notes

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What is Build Your SaaS – bootstrap in 2020?

Can you bootstrap a profitable startup in 2020? Thousands of entrepreneurs, developers, designers, and product people have tried to launch their own web apps. But with so many venture-backed startups now, is it still possible? Follow Jon and Justin as they build their podcasting SaaS, Transistor.fm.