Build Your SaaS – bootstrapping in 2019

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A change of plans. And, Jon and Justin go over their launch strategy for Transistor.

Show Notes

How to build anticipation for your product launch

  • Have a mailing list! Email them consistently during development.
  • The week of launch you should send the following emails:
    • Pre-launch announcement: "We're launching in a week!"
    • Day before announcement: "The launch is tomorrow. Here's how much it will cost."
    • Launch day email: "We're launched! Sign up here"
    • Day after email: "You've still got time to sign up."
    • Launch discount is ending email: "This is your last chance to register"
  • Use services like Product Hunt, Product Hunt Ship, BetaList, to build anticipation.
  • On Twitter, FB, LinkedIn, Instagram: constantly send out product updates.
Building anticipation before you launch is the most underrated tool you have for your product launch.

Show notes

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What is Build Your SaaS – bootstrapping in 2019?

Can you bootstrap a profitable startup in 2019? 37signals did it in 2004, and since then thousands of entrepreneurs, developers, designers, and product people have tried to launch their own web apps. But with so many venture-backed startups now, is it still possible? Follow Jon and Justin as they build & launch their new product: