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Padel Smash TV is the media arm of Padel Smash - a platform dedicated to the people, stories, and innovation driving the growth of Padel worldwide.
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Hey, paddlers.
We're here at the Portico
stand in Racket X with Nicolas.
Uh, Nicolas, uh, why don't
you tell our audience and our
viewership w- who is Portico?
Well, Portico is a company.
We are producing padel
courts and canopies.
Uh, we are in the market since,
uh, 16 years ago more or less.
And, um, we're a company focused on,
on not just on, on selling courts, but
we are also focused on, on how to sell
courts, and then, um, make- making
courts, um, who adapts to the standard
requirements, to the, to the market, and
to, to the, to the requirement from the
customers.
Uh, we are very focused on engineering.
It's, it's part of our DNA, and, uh,
this is why we like to do things.
Uh, so creating products adapted to
the market and, uh, very well done, not
just selling courts for selling courts.
It's just, uh, making very
good products at the end.
You, you mentioned, uh, canopies.
So we saw when we were at, uh, St.
Moritz, uh, the court with a
canopy already on top of the court.
Is that something you
guys have, have or…?
Yeah, yeah, for sure.
Um, we are, um… It's, it's…
We, we have different products,
but our main products are the padel
courts and canopies, and those
canopies are covering the court.
At the end, depends on where you
are located, um, you, you will
need, um, something to cover.
It's not just for, for the rain.
It's not just for, for the snow,
but also for the, for the sun.
It's very, very difficult sometimes
playing with the sun hitting.
So… And then, then we are covering all
these- How about, uh, on enclosed units?
Like the court and it can be all
together, part of the structure
Ah, in the same structure?
Yeah.
No, we, we are never recommend that.
No?
No, never.
Have you seen it?
Where in the same one and-
Yeah … why don't you recommend that?
It's, uh, it's very simple.
The canopy itself is
like a huge structure.
Yeah.
So when the wind is, is hitting the, the
canopy, the canopy's moving a little bit.
Yeah.
If it's, everything is attached
to the same structure, the
canopy's pushing the padel court.
Glass will break.
And the glasses are the most tender part.
Ah.
This is the fragile part of the, of
the court, so at the end, it's pushing,
the canopy's pushing something that
is with, with, uh, big, big glasses
very close together, so it's possible
to, to have the glasses hitting
each other- Yeah … and breaking.
Now, is this the first
year here at Wacken X?
No, it's, uh, our third year.
Third year?
Yeah.
Wow.
Yeah.
That's, that's, that's great.
So what would you call is the
biggest differentiator in between
you guys and the Padel Galys or the
Menchocets or any other company?
Well- Okay … I don't like
to, to say nothing bad.
I'm joking.
I'm just joking.
Um, uh,
all, all are big companies, but it's true
that, uh, in, in our DNA, I, I mentioned
before, our DNA is the engineering part.
At, uh, the beginning of Portico
was an engineering company,
was not a padel court company.
Uh, and we have that inside.
So, uh, we are, we are very, very focused
on that, and this is our, our, our…
I think the differentiation that we have-
80% of our team, they are engineers or
architects, so they know how to do things.
They, they know… They, they have
the in, in mind how to do things, and,
uh, that different- differentiates us.
We don't want to be, as I say,
we don't want to be the company
selling more and just volume.
Uh, we want to sell good product.
Uh, we don't have complaints from
our, from our, from our customers.
We don't want to have any, any issue at
the future, so that's why we want to, uh,
to sell good product and better product.
And I think we have the better, the
best product, uh, on the best production
line, and, uh, and well, we, we are
doing this, these things, uh, good.
So- Okay, so we talk about price.
Is it comparable to, like, a Horsen,
yes, or where, where is the price?
We are in the same range.
I mean, at the end, you have… I mean,
i- if you understand a little bit how
is the market on patio courts, we have
a… You have, like, different levels.
Yeah.
Uh, you have a, a, a, a level, no?
You l- like a, like a band with companies
more or less all in the same level.
Some price I'm cheaper, some price they
are cheaper, so depends a little bit.
Uh, but we are m- more or
less in the same range.
And then you have others, lower,
lower range, that they don't, they
don't have the same capac- capacity.
They don't have the, the same,
uh, uh, possibilities to go
through the markets as, as we do.
So that's why we are in that level,
and also the quality is in that level.
Do you guys supply the carpet
as well, or you outsource that?
Everything.
Oh.
I mean, we are not producing the,
the, the carpet because it's, um,
it's a different, different thing.
I'm, we are not expert on, on that.
But, uh, but w- we are- We are working
with the best suppliers or the best
producers, uh, in the mar- in the
market right now, so we will win.
So if people wanna see your courts
here in the United States, where
are you guys have courts already?
Well, um, the good thing is,
uh, with the time, we are
getting more and more and more.
Uh, we have, here in Miami, we are
just, uh, finishing the renovation
of Winwood, uh, Padel Club.
Yep.
Uh, we have also, we have also
the Epic, Epic, uh, Lit, uh- In
Florida … Flor- in, in Florida.
Yep.
Uh, we have a couple of projects
more g- going, uh, right now.
Uh, we have a… We are just finishing
a, an installation in, in Austin, Texas.
We have, uh, in, uh, in New York.
We have in, um, in, uh, in,
uh, pa-pa-pa-pa, in Denver.
We have, we have different, different
projects that we can… I mean, we
are in, every day we are- Yes, I think
… having n- Now, do you guys do the
installation as well, or do you outsource
that, or how, how does that work?
Well, we, we do the installation.
Um, we have our own teams also.
De- depends a little bit on the project,
but, uh, we have our, our own teams.
Sometimes it's the customer who
wants to do the, the installation
by theirself, or we, we do that.
If they have the experience, we
have the, a, a, an experienced
team, we, we, we trust in them.
If not, also we can send our supervisors
to do the, to do the training to the team.
So we are working together
with the customer.
At the end, we are not, we are
not closed to any possibility.
So we don't, we don't say, "We
don't, don't, we don't want to do s-
this," or, uh, "We want to do all,
like, this way." So we are flexible.
We try to, to work with the
customer and just to, to, to,
to understand what they need.
So, so that's the best.
So Nicolás, what is the best
way for people to find out about
your… What, what is your website,
social media, and all that?
Well, we have, uh, the website.
Obviously, in the website
you have everything.
You have all information.
You have, uh, you, I mean, you can,
you can have all, all the information
about our courts, our canopies, et
cetera, and also the, the complements
of the other products that, that
complement those, those products.
Uh- What's the name of the website?
Is, uh, porticossport.com.
Okay.
It's easy.
And, um, and also the, the, the-
Social media … yeah, social media.
Instagram, we have, we, we are
focused on Instagram, LinkedIn.
Uh, Instagram is more, like, you
know, more, uh, more nice, uh, more
visual, et cetera, and you stay on.
And, uh, LinkedIn is more
professional, more, more talking
about projects and et cetera.
So yeah, you, you, you can find both.
Great.
Best of luck.
Thank you so much for giving us your time.
Thanks a lot.
Yeah.
Thank you.
Hey, paddelers.
We're here at Racket X with Alfonso, the
global marketing guru for Nox rackets.
Alfonso, welcome to the channel.
Tell us a little bit, what
is the vision for Nox global?
Very well.
Well, the vision for Nox globally
is to become, uh, the best-
Padel racket brand in the world.
I mean, uh, we started, as you know,
with Padel, uh, in, in, in 20, uh, 2008.
But then, then in, in 2020 we
started with, uh, beach tennis.
And since the last two years,
we are starting to introduce
an new pickleball range.
So we are present in the three main
Padel sports, uh, in the, in the world.
Uh- So but you're saying number one.
You're, you're probably
somewhere in there, right?
I mean- But, but you are there already.
You have the number one player, and
you have the number one racket now.
In Padel we have- So what
else do you guys want?
We, we have in Padel, uh, uh, yeah,
and in beach tennis also, we have
the number one player in the world.
And hopefully in some years
we will have the number one
player in pickleball as well.
Uh, so what is your market share right
now globally with Bullpadel compared to
the Bullpadels and all, any other brands?
Well, it's, it's, uh, it's around
20%, but, you know, it's a very
fra- uh, fragmented, uh, market.
Right.
So yeah, it's 20%, and depending
on the category, we are number
one or we are number two.
So in, in high range Padel
rackets, we are leading.
Uh, also we, we did a very good
job with, uh, with shoes, which
was a pretty new le- product line.
We started in 2021.
It's only five years, and, uh, we are one
of the top three brands in Padel shoes.
And so what's your goal?
You said 20% of market share.
Your goal is increase that, and how high?
Uh, well, of course we want to have
as much market share as possible.
Like what, 2026?
But, but there are a lot of
competitors, and, uh, we see new
brands, uh, launching every day.
So our goal is to be leading
the high range of the-
Sure … of the product.
I mean, so, so in this, in this
range where Padels are more in
the $200, $300, this is where
we want to be number one always.
It's, it's smart.
Now, what areas globally are you looking
to penetrate and to… What's a hotspot?
What's the new thing for 2026?
New areas.
Geographically speaking?
Yes.
Well, of course, uh, the US
is a very important market.
We have, we've seen that, uh, in one year-
It doesn't … uh, the number of courts
have increased more than 100%, which is
still small compared- Small, yeah … to
other countries, because there are more,
more, more courts in Portugal than in
the US, but this will change very fast.
How about Indonesia?
How about India?
How about those areas that
are really booming in Padel?
Are you looking to
penetrate in other areas?
Exactly.
Well, th- th- these are complex markets,
uh, because it's, there are other cultural
things to do, to take into account.
Yeah.
But for, for now and in the next
years, we are very focused in the US.
Okay.
And also the new markets that are
blooming in Europe, like, uh, the UK,
which is- The UK … growing a lot.
Sure.
And, and Germany, which are two
countries with a lot of tennis tradition.
Mm-hmm.
And now they are discovering, uh, Padel.
So what, what is your strategy to make,
uh, NOHS grow here in the United States?
Well, ba- basically, uh, you, you need
good partners, good distribution partners.
Thank you.
And, and, uh, you have to, um, to make
th- uh, things a little bit different
to what do you, you do in Europe.
Yeah.
So of course, having the number one player
in the world and our roster of players,
it's- Yeah … it's very important.
But you have to work very closely
with clubs, with coaches, and
make a very good grassroots work.
Uh, that's something that probably
you don't need to do in Spain
because everybody knows the brand.
Uh, in, in the US you have to do it.
And if you talk about pickle, you have
to do it even more because the pickleball
player doesn't know nothing about NOHS.
Yeah.
That's that.
So what are the plans to compete with
already established brands here in
the USA in Padel, like Wilson, Head,
even Babolat that's from France.
How do you, how do you com- how are you…
What are your plans to compete with them?
Well- With Americans know
that brand already and they
feel comfortable, you know.
Well, of course we have to have
the, the best product possible.
So the, the good thing is that
we were born as a Padel brand.
Yeah.
So, so… But American
market does not know that.
So the American market goes and looks at
Head, Wilson, Nox, and, and this first
time they're like, "Like…" They're gonna
choose something they're familiar with.
How are you guys now
gonna compete with that?
What is the plan?
But this is something that
we have seen, uh, around the
world in every country where-
Mm-hmm … the Padel starts growing.
The traditional tennis
brands are there with this.
But, you know, they are, they have the
distribution, they have the- History
exactly.
And culture.
But there's always at one point where
the Padel player starts to mature.
Yes.
And they look for something
specific and something that it, uh,
created- But can you wait that long?
'Cause sometimes what happens is they
buy a Head or a Wilson or something else,
and they somewhat be… Even if they do
know, they become a little loyal to that.
Not all of them will switch over to that.
But can you wait that long?
No, it's not that, that we are waiting.
It's something that it happens, uh, let's
say, naturally, but we are pushing it by
having the number one player in the US.
Yeah.
Uh, Brittany Darvish,
who you already know.
Mm-hmm.
Uh, so, so we have to push a
little bit with- More Ornella
than the US have, right?
Sorry?
Ornella, the, the youth.
Yeah, Ornella, yeah.
You guys have now.
Ornella.
We, we have good
expectation with her, yeah.
So tell us all about… I
mean, that's a new signing.
Orne- Ornella Beltramino.
Yeah.
The number one in Spain, I think is
one of the best players in the world.
She's only, I think it's 13.
Yeah.
12, 13.
Yes.
Uh, what is the projection there?
Well, uh, we have, we have a project
called the Nox Future Academy, where
we are bringing all the new talents
around the world, uh, quite similar
to, uh, tennis academies as well,
and we put them in our facilities
in, in Barcelona to make them grow.
But in the specific case of Ornella,
uh, but I don't want to put that too
much pressure on, on, on, on her.
But, but, uh, the strategy
is, is, uh, it's clear.
We want to have the best players
in the world, so you have to
have a huge range of, uh, young
players because you never know.
Uh, they, they are too young.
Yeah.
Uh, Or- Ornella looks- Like the
cut … fantastic, has a, a very promi-
Very promising … promising future.
Yeah.
But, you know, they, they,
they are, they are just, uh,
teenagers, and you never know.
So, you have to bet on, uh, a lot of
them, uh, make a good environment for, uh,
for them, make them grow, and God knows,
uh, what happens in the future, huh?
So, something interesting, uh- I didn't
… y- your number one, uh, selling racket,
it's obviously the Agustín Tapia.
No, second now.
And, and, and let's say, how
do you deal with, let's say,
last year's Agustín Tapia.
Everybody loves it, and now you
guys come out with a new one.
It's a little bit different.
Mm. But you're still selling
the, the last year one.
H- H- You still producing the, the
old model, or you just get that out
of the system and, and get new models?
Yeah, we, we combine the, the…
They coexist in the market.
But the, the, there's the, the product
cycle is you launch the new one, you
still keep the, the last year one, but
at some point, you, you, you, you finish
because- How, how, how long do you wait?
Is it, do you guys have, have a,
uh, like the process or policy, or
d- depending on how well they sell?
No, I, I w- I would say it's, uh,
like nine months, more or less Okay
Because then introduce the new one,
the new one has- Way to keep … uh,
new technologies, new molds, new-
Yeah … new everything, so you don't
want to, to keep the old one forever.
Yeah, you don't wanna
compete against each other.
But, but at some, at some times some
customers, they, they, they want
to have it for some time, so- Sure
we produce a little bit
more for, for, for that.
But, uh, of course, we are always pushing
consumers to have the new one, right?
Sure.
Right, right.
But I mean, sometime, like, sometimes
somebody gets so used to one brand.
Then I remember I used one brand
for three, three, four years before
they… I couldn't find anymore, then
I had to jump over to that model.
Do you ever find one collection
or model that people just love and
say, "Okay, you know what? We're
just gonna keep this forever"?
Yeah.
We, we did it with, uh, MLT
Pro Cal. Oh, that's right.
Yeah, yeah, yeah.
The 10 Pro Cal.
That's … Yeah, yeah, yeah.
Which, uh, this is a racket that we
cannot modify anything on it, because
there's people that they have bought, uh,
20 units during their lives, you know?
Yeah.
They are always using the
same, the same racket.
So this is like the, our legacy
racket that never changes.
Gotcha.
So now the He- Edu also,
I think, is that racket.
It's selling pretty well.
I mean, I don- Yeah … I, I
would love to get my hands on
it and try it a little bit.
Yeah.
What, what is… What You got it.
But I wanna play with it.
So what is the difference between
this one and the, that was in Tapia?
Well, there, there are
several differences.
Uh, fir- first of all, in the
new Agustin Tapia, we introduced
the weight balance, uh, system.
So it comes with these weights.
Okay.
So- Interesting … you, you can…
You have, uh, two pieces of two
grams and two pieces of four grams.
So- That's how you use.
Glue them or how you put them there?
You put it here.
You have the, the spots
here to, to put it.
Okay.
You can use the racket as
it is if you feel okay.
But in case that you want to have higher
balance because you feel that you need it
for, for smash or for, for, uh, divoras
or… Then you, you can customize this.
Okay.
So this is something that we
are introdu- in- we introduced
it only in the 8010, uh, range.
Uh, this one?
And, and, and this one, the, the, they
have the differences in the materials.
Okay.
So this one, it's a, it's
a, I mean, uh, 12K carbon.
This is aluminized carbon.
So the, the feel is different how
it's, uh … But they both are,
uh, hybrid, uh, shape rackets.
So, and that … So they, they are
similar, but with some specific
differences in the touch, in the
feel, and also in the system, uh,
the- Yeah … customizing the balance.
So one of my favorite
rackets was Attack 18K.
Okay.
Well- Is this one it?
It looks like the shape, but I kind
of- Yeah … is that this one here?
Th- this one is the Attack, yeah.
Yes, yes.
One of my favorite rackets out
of, out of all collections.
You have- So- … sort of the balance
up here … so th- they are the same
racket, exactly the same racket, but you
have s- the two shapes, in case that you
prefer- Yes … uh, this, this shape.
Yes.
Yes.
How about, how about … Now let's
talk about different products.
Shoes.
Yeah.
I have tried your shoes,
and they're fantastic.
Yeah.
Uh, how much R&D are
you putting on the shoes?
How much, you know, uh, push
are you doing with the shoes?
Well, it took us, uh, 13 years
until we launched our first shoes
collection, and that was because we
understood that we could only launch
something to the market that was
specifically developed for the sport.
So we went to the best podiatrist in
Spain, which is, uh, Marta Rueda and the,
the family, the, the, the Rueda family.
They are very famous in, in
Spain because they work with,
with Futbol Club Barcelona.
They have, uh- Mm. Help
Messi, Rabiot, Urruzta.
They, they, they've worked with
ton of, uh, tons of athletes.
And, uh, they studied
the movements of padels.
Mm-hmm.
And they did all the
recommendations for our shoes.
So we- Oh … we implemented…
Of course, they, they didn't design
the shoe, but, but they told us
what were the key technologies
that a good padel shoe should have.
And we, of course, we, we- Okay.
And what is the technology there?
Well, there, there are several ones.
No, uh, uh, starting by the, the drop.
We increased it a little bit,
the drop, because of the, uh,
weighting, um, position in padel.
So you have to be always
ready to go through the net.
But also we introduce it, uh, your
lateral support to avoid the, I don't
know, um- The, the sprain or the
twist, uh, yeah … exactly, exactly.
Yeah.
And a- also the, the level of,
uh, amortigation because too much
amortigation can feel comfortable,
but it's not good for, for health.
Yeah, cushioning.
Amortigation is- Uh, sorry, sorry.
I say cushioning … more s- Yeah.
I'm sorry, sorry for my English.
It's okay.
So- A question.
Uh, w- what was the decision or why did
you move into the, the sneaker wear?
I mean, you have a lot of big
brands- Yeah … huge brands-
Right … really dominating that market.
With, and- What was it, why was the
decision to enter into that category?
And what are the strategies to
compete with those other really
big brands that we look at?
Well, the fact is that we had
all the products that you need
to play padel except the shoe.
So you are giving a
space for a competitor.
When you are in a, a retailer or
a club, if you don't have all the
products, then you are giving the
space for someone else to come in.
Well, you have shoe, shoe companies
that just do shoes- Yeah … for
racket sports, and that's all they
do, and they dominate that themselves.
Y- you guys are, do rackets.
Now you're moving into the shoe space.
I mean, how are you gonna
compete with those bigger
brands that dominate the market?
You're talking about the,
the Nikes- Yeah, of course
and the Asics, the Adidas.
That just focus on shoe.
On shoes.
Shoes.
Well, that's, that's because we
are very specific to the sport
that we are, uh, operating.
Mm-hmm.
I mean, uh, uh, w- with, of course,
we, we, we know that padel is
growing, but- Right … globally
speaking, it's still a niche sport.
Yeah.
No, so- So we are specializing in this
niche sports where we are present.
Well, that's- But I, I, I'm sure
that at some point, these big
brands will put an eye on padel,
and they will come in as well.
Yeah.
Yeah.
So we have to be ready with the
right product, with the right
performance, and be in the minds of
the consumer as a specialized brand.
And you guys are gonna, um-
focus on clubs to carry this?
Or h- how are you gonna,
uh, uh, market this?
How are you gonna, uh, sell this?
Shoes?
Yes.
Shoes, you mean?
Well, I think, uh, there's no one
specific tactic that will, will work.
No, yeah, you, you… At the end of the
day, we are, uh, selling our shoes as
something that it's good for your health.
It's not just fashion, you know,
but, uh, if I could sell it through,
I, I don't know, uh, in Spain, in
Spain is the pharmacies, I don't
know, I don't know the- Pharmacist
pharmacist, I, I would, I
w- I would do it, you know.
But, but, uh, I… And, and I
think this, these big brands
do- don't have this approach.
Uh, it's just more a, a massive
market, but not that specific.
Uh, so we are, we are always, uh,
marketing our shoes on that, that
something that it's good for health to
prevent or decreasing the risk of having
injuries, and also being comfortable.
Great.
Well-
Thank you so much for your, for
all the information, and, uh,
we wish you the best of luck.
Hey, paddlers.
We're here at the stand of Nox Padel at
Rocket X, and we're here with Philip.
Nox is one of the leading
Padel brands in the world.
Now they're here big in the United States.
Philip, welcome to the channel.
Why don't you tell us a little bit of
what's the vision for Nox in the US?
Thank you for having me.
It's a pleasure to be here.
Um, it's really a great privilege
to have the exclusive license in the
U- uh, of Nox in the United States.
That's amazing.
Obviously, it's the number
one brand in the world.
Agustín Tapia, he does what
nobody can do on the court, and
just watching him, it's really…
relates really well in the
parallel of the Nox brand.
So when you think about Nox in the US,
we think it's at, really its infancy.
We're really building a world-class team
to really just accelerate the growth
of not just Padel, but pickleball,
and we're really excited about what
we're doing, and really excited about
the team we have in place, and all the
different channels that we're pursuing.
And we… Just in the first month of
having the license, we've really exceeded
our expectations from a B2B perspective,
and we launched our D2C today, so
couldn't be more excited about that.
And just thinking really
strategically about the brand and,
and, and how we're gonna position
ourselves in the next 10 years.
So you talked about B2B.
Uh, in 2026, what is the strategy
here in the USA when it comes to
B2B?
So the first thing we did was
we completely re- we, we built
everything from the ground.
So the team went to work, and we
built a B2B platform that's completely
proprietary to our distributor.
Um, just from simple things as live
inventory management- Oh … giving really
good visibility to our B2B clients, making
sure there's no inventory shortages.
Um, I, I'm very big on communication
and having really good visibility, so
that's what we wanna give our clients.
That's great.
So now distributors, when they wanna
order products, they can see exactly
what you guys have in stock, and they
can order right there on the platform?
It's all live.
Oh my God.
So- Is that, is that proprietary, or is
that a third-party company now that are-
Our team built everything from the ground.
We, we think like engineers and, I
mean, I like to say in our company
we have domain expertise, and I don't
helicopter monitor anybody, and we have
brilliant people on the team that I, I
know pound for pound they're the best at
what they do, so we're really excited.
Excellent.
So one question.
In the pa- in the past few years,
I mean, um, you know, you guys are
originally from Spain, and other
brands are from Spain, and sometimes
the, the inventory was a big issue.
You know, and, you know, Spain
wasn't send, send, sending you
enough rackets and things like that.
How are you solving that problem?
Because that, that has to be
a partnership be- between Nox
Spain and, and you guys, right?
So first off, Oakley is an
extraordinarily strategic partner.
Um- Oh, Oakley sunglasses?
Oakley Capital.
Oh, Oakley Capital.
So Oakley is the new main partner for Nox.
We think very similarly across the line
in, in terms of just how we wanna build
the business, how we wanna build the
brand, how we think about it globally,
how we think about it in the US market.
You know, their thesis was
we're investing- A big reason
is because of the US market.
So we have a responsibility
to deliver on that.
And, um, when we think about, like,
inventory in the past, we weren't having
enough product, that's all in the past.
We all think go forward and, and we're
working together as a team from corporate
to the distributor to really make
sure the way that we're thinking i- is
gonna be able to fulfill all the demand
that we're seeing in the market today.
Now talk to about these products, so
these rackets, and any new products that
you're gonna have in 2026 for the US.
So I, I think the most important stat,
and we learned this recently, was, so in
2024 Nox sold 400,000 paddles worldwide.
Wow.
In 2025 they sold over
530,000 rackets worldwide.
That's a 30% growth.
That is extraordinary.
And this year we're expecting that we're
gonna sell 700,000 rackets worldwide.
So the growth is extraordinary
and, um, when we look at just
the rackets specifically, so the
Alonso, this is… When we were in
Barcelona, Iván liked to say this is
the, an amazing all-around racket.
It's just a great feel, control, power.
The Topia, obviously this is the
number one racket sold in the world.
Yeah.
You have here the 12K, which is more
for control and feel, and then you have
the 18K, which is just a power racket.
So- I just actually got the
18K, and I can really feel a
difference with, with the Alonso.
So it's just a different style,
and I actively play both of them.
But the Alonso is one of the
best-selling rackets so far, right?
I mean, that, that
racket sells pretty well.
We … It was the first
one that got sold out.
So we're out - … of stock right now.
We have, we have another
shipment coming in in two weeks.
This one was … The, the blue and
the red are just instant hits, and
we're, we're, we really love them.
And I always love how this
always tells you how to hold it.
Like, this is a serve.
If you're right-handed, this is
a serve spot, so you hold it like
this, and that's how you serve.
Yeah.
Every- It's always such
a cool small detail.
You know, the, the product
really aligns with how we think.
Every detail is matter, matters, and
we curate, like, the product to make
sure that the player is in control.
So even, like, you look at, we
have the Lite for the woman.
So for the woman, we have the
Lite, and you can even still,
like, feel the difference.
And w- we're really just
focused on the player.
So how about any new products
that you guys are excited,
uh, to maybe this year, 2025?
I know you got sneaker, you got bags.
What are you looking … So
we're looking at it.
The shoes right here, these
are … We feel that we've developed
the best shoe in the market.
Um, the shoes will be coming second
half of the year, and we feel with the
highest conviction that we have the
best shoe in the market, not just for
Padel, but for pickleball too, which
is a new space that w- we're entering.
So we're really excited about that.
So, so United States being such a
huge country, you know, if, if you
compare to the, Spain or France,
I mean, United States is huge.
How do you plan to strategically expand
all across, you know, the United States?
Because, I mean, one thing is to be
strong in Miami, but now, you know,
you, you have Washington State, you
have the Northeast, you have, you
know, the, you know, the West Coast.
How do you, you, Nox USA, how do,
how do you guys plan to expand
all across the United States?
Yeah, so when, when you think about
the macro market in the US, there's
roughly 100, 150,000 Padel participants.
Um, any expert will tell you in
the next five to 10 y- five years,
there's gonna be one to three to
five million Padel participants.
So Nox, in the first two years of
being here, we captured roughly
15% market share of racket sales
in the US doing absolutely nothing.
It just shows how strong of a global
presence it has, and really the expat
community really understands it.
The greater challenge that we're
seeing is if, if, if the sport's
gonna grow to one, five million Padel
participants, the majority of that
growth will be Americans, right?
It's not the expat community, and we
have to introduce the brand to them.
So what our team is doing, and you see
Nick here, you know, I call him Bulldog.
He can get in any door.
We, we have an unbelievable sales team
that is- anticipates every new account
without them really feeling that
they don't know anything about Nox.
We treat every new account like we
don't take anything for granted.
So we go from the bottom up, building
up this credibility in the brand
from nothing, and, and we're really
planting seeds all around the country
with these new clubs that are being
built by American operators to
really teach them about the brand.
So th- but that's on the B2B side, right?
Then you think about D2C,
which is just online marketing.
So we're investing heavily with a very
strategic marketing partner to bring
brand awareness of Nox through D2C.
So that doesn't require
you purchasing at the club.
What we feel is the club, it builds
brand equity, it builds credibility of
the product to the player, and we're
investing a lot to build that brand equity
and to gain the trust of that customer.
So we've, we've been around the, the
country and we visit almost every club,
whether Northeast, Miami, uh, the West
Coast, Texas, and what we're seeing
more and more is, uh, some of the clubs
lining up with more American, second,
third, fourth generation Americans
lining up with the American brands
like Wilson, Adidas, even Babolat.
It's a m- uh, brands that kind of
the, the Americans kind of understand.
How do you, uh, what's the strategy in
trying to penetrating that, in trying
to get those people to know about Nox?
No, that's great.
So when I first got into
Padel, I bought a Babolat.
Yeah.
I didn't know Nox.
So it's exactly to your point.
So- When I, when you put a Nox
in people's hands, they feel it.
When you, when you ask these collegiate
tennis players that know Wilson,
Babolat, "Here, put Nox." Yeah.
"Go play." And they say, "Oh, my goodness,
I can tell the difference." Yeah.
The product speaks for itself.
Yeah, the quality's outstanding.
Yeah.
So we just have to put the
product in people's hands.
Yeah.
That's what we're saying.
Okay, but how are you gonna do that?
Because being such a huge country.
So what happens is we have an
unbelievable sales team, boots on the
ground, that are opening up all these
accounts with all these B2B clients.
And we're also, just from, like,
a grassroots perspective- Yeah
you see w- we're sponsoring a lot of
the best amateur players in the country-
Yeah … a lot of the pros in the country.
Like, w- w- we're investing
significantly in marketing.
The youth, too.
I- And the youth … just
recently saw that.
You just saw… Exactly.
Yeah.
So we're investing a lot in the youth,
and really focused from the ground up,
and really, like, the grassroots approach.
Okay.
So let's say, um, viewers, listeners,
they wanna purchase a Nox racket.
Where they should go?
Instagram, social media,
website, where, what is it?
So we have Nox Sport USA launched today.
Again, we have live inventory, so if we're
going low on stock, you're gonna know.
And we have our Instagram that
launched, too, Nox Sport USA.
So please support us.
Um, we're lucky to have you, and
look forward for you to get a Nox.
Good luck, and let's Nox.
Hey, Padelers.
We're here at racket X with Brevet.
Brevet?
Brevet.
Brevet.
Yes.
The new kid on the block on the
Padel court section, Off The Glass.
And the beauty about this
is they're made in USA.
Yeah.
So Off The Glass, tell us, how did you
come up with this- idea, amazing idea.
You are the first-ever Padel
court company in the US.
Yeah.
Well, this sport, for
one, is addictive, right?
So the first time that you step on a court
and you start to play, man, awesome sport.
We have… My partner and I have over
25 years of experience in the steel and
glass space, not in Padel, uh, but in
the stairs and railing space, and my
background is in steel fabrications.
So the first time that we were
introduced to the court and the game,
like, man, this is an amazing sport.
It's a beautiful structure.
When was that?
Honestly, this was in
October of last year.
That's when this was.
And you already are selling courts.
For sure, yeah.
Incredible.
Yeah, so, so we moved very quickly,
and, uh, we, we, we just love the game.
We love the sport.
We wanted to see it grow in the US,
and, uh, we seen a scalability problem.
Like, we didn't believe that, uh, you
know, the, the game is gonna grow as
much as what they say it's going to.
Uh, we needed somebody here in
America designing and building courts.
Yeah.
And, and that's the solution that
we, that we brought to the table.
So our steel and glass, everything
is made in-house in Indiana,
uh, and everything is domestic.
So you said you're in the,
a, a different industry, but-
Mm-hmm … working with glass, right?
Yeah.
So do you see that as an advantage,
saying, hey, this is… 'Cause
the framing's just metal, right?
Yeah.
And the glass is kind of- Yeah
be where it's at, you know?
Yeah.
So how did you put it together?
'Cause you also have the, the carpets.
You have everything.
Sure.
How did you kinda come up with that?
And then- You guy have-- you guys
built it in Indiana you said?
Everything- Everything … built there?
Everything.
So to be fully honest, I do not have an
extensive racket sports background, okay?
But I'm a steel guy, okay?
So these structures, we
know steel and glass.
We know how to make them look pretty.
We know how to make them
very safe first and foremost.
When we partnered with people that were
professional players to give us that
feedback, that was really important.
So, uh, to answer your question, I guess
like when we see this structure, we see
something that's very familiar to us.
We see something that we believe that
we can improve and make safer and follow
real regulation here in the US for, for
permanent structures, and we think that
we can be the scalability solution.
Well, let's talk about that.
Okay.
You said improvements
and, and safety issues.
Sure.
What, what are the things that you're
incorporating, uh, into the courts?
Yeah.
Yeah.
So this, these two courts that are here
at Racket X have no holes in the glass.
So the minute that you start
to put holes in glass, you lose
structural integrity of the glass.
It gets weaker.
So we have a proprietary bonding system
or a plating system between our glass.
When you say holes in the
glass, what, what do you mean?
I mean like drilling holes- When,
when you have the- Yeah, like, you
know- … fasteners … fasteners.
And so our court has no
fasteners in the glass.
How about that?
How is that secured?
Yeah, yeah.
So that's a proprietary
process that we have.
Yeah, yeah.
For sure.
Uh, well, we're actually adhering
aluminum, uh, in a proprietary
fashion to our, to our glass, and what
that does is it gives us much more
strength, much more rigidity- Yeah
and allows us to absorb player's shot.
How-- so when players are bumping into
the glass, how, how long does that last?
Because, uh, you know, when you adhere
something or silicone- Yeah … or
what- whatever you use, I mean, I'm
sure it's power- more powerful than
that, how long does that last and
when does it have to be replaced?
No, for s- so, so this, this
bonding agent is not going anywhere.
It's uber stable.
It's, it's gonna last as long
as the steel structure lasts.
Oh my God.
The, the problem that I have
here at Racket X is I don't
know how I'm taking them apart.
Uh, we're gonna be
shipping this glass back.
How are you gonna do that?
So they, they unscrew, uh, but
we'll still have a-- we'll still
have the studs on the glass, but
we're very confident in that system.
And that allows us to get, A, a
lot better wind load rating because
our glass now acts as one s- one
system, not individual panels.
But it's still flexible when-
Correct … players are bumping into it.
Yeah, we have, we have, you know,
pro players playing on this court
all day yesterday and today and we've
been great-- getting great feedback
on the playability of our glass.
So when somebody's installing this,
d- do they have to know about this?
I mean, uh, you guys install it?
Because now a, a normal person
won't be able to install it, or
are you training professionals,
installers to be able to do this?
That's a great question.
So, A, domestically made product.
B, we, we have a large
certified installation network.
So we have full coverage across
North America, US, Canada, uh,
to be able to install courts.
So approaching this industry with
humility that we're not racket sports
guys, but we are steel and glass guys.
Gotcha.
And we have a large network of people
who can help us install these at
a very high, high quality level.
So when you work with Off The Glass,
you're buying from one company.
You make one phone call- Right … and
you're talking to a company that's
doing not only the building of the
products but also the installation.
Right, right, right.
The, the turf is something
that is, that is new uh, to us.
Yeah.
And we've partnered with
a couple great brands.
Which ones?
The, these courts here are all Real Turf.
Okay.
Uh, so we're- How about Mondo?
Have you used Mondo?
That's- We, we have not
installed Mondo yet.
Yeah, okay.
But we are having conversations.
But yeah, Real Turf is somebody
that we're, uh… We really love
the guys- Yeah … from Real Turf.
They're, they're world class.
Yeah, yeah.
For sure.
So how many courts in your
collection, or is this one court?
So we have three courts in our collection.
Okay.
The one behind us- Okay … is our OTG 1X.
It's an exterior true Pano court.
Okay.
Um, the, the one that is in
front of us here is our OTG C5
or category five hurricane court.
Oh, okay.
Um, so this court in front of us is
wind load rated up to 180 miles an hour.
Uh, um, you know, very, very strong court.
So we have three courts in our collection:
the OTG 1, the OTG 1X, and the C5.
Okay.
Big question.
Okay.
The cost.
Sure.
How much is the cost from
the, the non-hurricane proof
and the hurricane proof one?
So our cost ranges… I'm
gonna give you one number.
Okay.
This is an installed number, okay?
In- in- Installed … installed.
Installed number.
Installed number.
Okay.
Anywhere from 45K, uh, to 68K,
depending on some upgrades on- Can
you itemize what the cost of the
court is versus the labor to install?
Uh, yeah, I can do that.
So we charge $7,500-
Okay … uh, to install a court.
Okay.
So, so that's pretty competitive-
Yeah, it is … compared to, to
the McCourts and the Padel Gallys.
I mean, extremely competitive
because, I mean, we, we know
the pricing and all that.
How were you able to
keep those costs so low?
Yeah.
The largest thing is, is that we're not
entering this as a new brand, right?
We're, we're, we're tucking this into
a much larger brand that has a large
team and that has large buy power
from steel and the glass that allow us
to, to be competitive w- in, without
having to insource from overseas.
So we buy, right now, a, a ton of
steel, and our company, uh, you know,
the parent company produces over
100,000 pounds of glass per week.
Wow.
Uh, so we, we have our own glass
factories, our own, uh, steel factories.
So all of that we're, we're
eliminating a lot of extra markups
and margin that happen when you
buy it from different places.
So truthfully, we're like a
one-stop shop for these courts.
So you're here in the USA.
What's the wait time if I order?
Because I know ordering overseas,
I mean, it, it's, you know,
you gotta plan that very good.
What's the wait time if I called
you, said, "Hey, I'm gonna send you
a wire. I want two courts installed.
Uh, from this day, how long will it
take?" I'm gonna give you the answer
direct and then I'm gonna expand on it.
Four weeks.
Four weeks, okay.
Then Racket X called us two weeks
ago- … and said, "Hey, we had
another provider that wasn't able to,
to get their shipment here on time.
Is there anything you can do?
Because we have tournaments coming.
Can you get another court here?"
So this court that's in front of us
here, uh, was produced last week.
Wow.
Well, that's amazing.
Yeah, yeah.
Okay.
So now, w- I mean, now going back.
So four week is huge because usually it
takes six to eight weeks with, you know,
a shipment from Spain or China, whatever.
Now, here's the biggest thing, and I think
that's gonna be a, a, an- You know, right
now all the padel court manufacturers
are getting hit with a huge tariff.
That's very true.
You guys don't have any tariffs.
No.
So now, because now you're adding
to the competitive price, you know,
30, 40% more of the steel and all
that, so you guys are the ones to go
right now because the tariffs are,
are re- really keeping everyone out
of the market just because of that.
Yeah.
There's a lot more risk too
because of the unknown, you know-
Yeah … with, with, with the way
the world is today, unfortunately.
Uh, but yeah, we, we wanna see
the sport grow, truthfully.
Like, that's very important to us.
Even though I don't have that extensive
background in racket sports, I mean,
we, we have a lot of team members
on our team that play pickleball,
and we bring them onto our court.
We have one in our factory at home.
And we, we bring pickleball players
onto the padel, the courts, and they're
like, "Wow, this game." You know?
Yeah.
And, and- So Brandon, one, one quick one.
Right, right now the way it works
is you, you place an order in
Spain or, or China, whatever.
They put them in a container, they ship
them to you, they put them right there
at the, where the club is going to be.
You gotta get a crane, you gotta
take them out of the container.
Yeah.
So how is your process works
different to- The padel?
Uh, yeah.
Yeah, you, you, you place the order,
thought the glass, you place a deposit.
Uh, we, we dispatch an installation
team that, at that time, so that
way we have a commission date.
We start to build these
products in Indiana.
We put them on a rollback trailer.
There's a 4,500 pound fork truck
that puts it on the trailer
and one that takes it off.
Nice.
And then one of our teams installs it.
Um, there, there is, there's not a
lot of extra touch points that happen.
So Jules, the consumer doesn't
do anything, which is great.
That's a beauty.
Easy.
That's a beauty.
Yeah.
A deposit and an address.
That's what I need.
Okay.
Uh, one big thing is the lights.
Yeah.
What are you guys using for lights?
This is one, one thing that I think a lot
of the court builders kinda like overlook.
Yeah.
And it is important, especially
somebody as old as Jules,
that, you know, the light-
has difficulties with looking
at the ball, you know?
Yeah.
So h- what are you guys using,
and do you have options?
We do.
Okay.
Yeah.
Yes.
So these light here is, uh,
an American company, uh, that
produces the T3 fixtures.
These are T3 lights.
They're fully adjustable.
The, with, with courts, we do
not spec a standard height.
We have a standard height, but
there's not a, there's not a rule
that says, "Hey, the, the lights
can't be higher than this." Right.
We believe in getting our lights
as high as we possibly can.
Right.
So these fixtures are connected to our
courts, are 22 feet high to the fixture.
What that does is it gives us a better
flood plan of our courts, so less shadows.
Yeah.
But it also is, from a player perspective,
that light is further from you.
Right.
So you get less of that, like,
player fatigue, that, you
know, super bright on the eyes.
So, so that allows us to, to really get
some good feedback from the players.
I can see that.
It's pretty, it's pretty high.
So you determine, uh, that based
on the height of the, of the club,
of where if it's indoors, like?
So we actually s- we make
all of our poles the same.
All right.
The, the same, then you can
cut them to whatever- Right,
right … height that you need.
Okay, so, okay, got it.
So, so one of the things that, um, um,
we also get, you know, do consultations
for building clubs and things like that.
One of the questions that came up
with each, because each municipality
asks for different things.
Sure.
Uh, you know, this municipality's asking
for the, uh, for the, you know, the type
of lights are you gonna be installing.
It's gonna be, you know, bothering the
neighbors and all that, you know, the,
the quantity of lumens and all that.
Do you provide all those certifications?
So there's a lot of questions
about lights, 'cause you have, you
know, potentially sometimes in, in
residential spaces you have hoods
that you have to put on the lights.
Yeah.
Uh, a lot of questions about concrete
and wind loads, and there's a lot of
questions as the sport starts to expand
on what is good and what is okay,
what's allowed, what do the rules say?
Do you get involved in that or- For sure.
So that, that is our background in the,
in the stairs and railing space, is
we're working with a fall protection,
you know, s- 45 stories up, handrails,
you know, very important structures.
Okay.
So we provide that system from a, "Hey,
here's the guidance, here's the spec, and
if you have questions, like, come back to
us because we want to, we wanna see the
sports go up too." So, so you're pretty
much telling them, okay, this is how the
footings have to be, this, this is what
for this, this, this court right here.
For sure.
Yep.
And then, um, yeah.
Oh, that's great.
Yeah.
I mean, it… So do you
guys help or give guidance?
Because, I mean, a lot of the, the new
club owners, they have no idea about the
cement slab- Mm … or, or, you know,
what, what do I, where do I put the court?
Yeah.
Do you provide guidance
on that aspect as well?
That's g- Yeah, we do.
So we basically, we wanna, we wanna
get involved as early as possible.
So from facility layout to working
with subcontractors, helping guide
them through this process because
unlike some other countries, in the
US every municipality is different.
You know, not, not just, we don't
have one standard rule, right?
Sure.
Every, every city, every- Yeah
… county, uh, has different rules.
So we wanna help club owners navigate that
process and help them answer some of these
questions that are unknown right now.
So do you anticipate, uh, or project any
other products that you guys are gonna be
producing besides courts in the future?
Yeah, for sure.
Uh, we're, we're very interested
in the pickleball space, uh, from
a steel and glass perspective,
uh, whether that's court or- Damn,
lord, that's a bad word here.
I know.
But really, I, I envision Autoglass being-
Okay … best known for being an inch
wide and a mile deep in the Padel space.
So that's, that's what,
that's what our brand will be.
There's o- there's other products that
we, that we envision producing with, with
what we know, which is steel and glass.
Um, but in the Padel space we wanna
be the best solution in the US, North
America, for, for safe, well-playing,
beautiful court structures.
Yeah.
So now if somebody wanted to look at
your court and play on it, uh, to, to
make an educated decision on purchasing
it for their club- Do you guys have
any here, any, uh, a- any clubs?
Yeah.
So this is a, a fun question.
I mentioned to you when we
started this business, the LLC was
actually formed on January 1st.
So- They, they can come
to your home and try?
For sure.
Yeah, we can- We, we can, we can do that.
But since January 1st- Yeah … we
have 79 installations scheduled.
Wow.
So that was pre Racket X.
Where, where do you think that is?
Like, is that in, in Florida?
Uh, West Co- Or California,
something like that?
I can tell you Glen, so, so
Florida, Boston, Indianapolis,
uh, Malibu, California, LA-
Yes … uh, down in, in Texas.
So, so we, we've already
kind of gotten across the US.
Yeah.
And, and we are a new brand, so
it's, it's, uh, a little early.
Uh, but yes, we'll have some
courts, uh, here in Tampa,
uh, in the next couple weeks.
Brevin, uh, I'm h- I'm,
I'm an American, here.
I was born here, and I love
that this American brand.
Yeah.
So, uh, congratulations.
We wish you all the luck.
Before we go, where can they find you?
Where can they get
information, pricing- Yes
and all those things?
So offtheglass.com is obviously the
place where you can find, uh, all of our
court models and those types of things.
On our socials, uh, Instagram, uh,
LinkedIn, Facebook, all those things.
Or, uh, on LinkedIn, actually, I'm
super active on LinkedIn, so if,
if you wanna engage with me, my
name's Brevin Bennett on LinkedIn.
But offtheglass.com, you can
submit information through that.
That's the best way to contact us.
Instagram?
Instagram, yeah.
What's, what's the handle?
Uh, it's, uh, @offtheglass_padel.
Beautiful.
Yeah.
Yeah.
Good luck, man, Brevin.
Thank you.
We're looking forward to, uh-
Thanks a lot … start seeing
your courts all over the place.
Yeah.
Hey, everyone.
Uh, welcome to Pa- Smash TV.
We're here at Racket X. I'm here,
here we, we're with Paul Matsen.
Matsen, is that how you say it?
Yeah, perfect.
Padel Dynamics.
He's gonna tell us all the great
things about Padel Dynamics.
I still have no clue what it is,
but he's gonna tell me what it is.
So Paul, tell us all about Padel Dynamics.
All right.
So Padel Dynamic is a software
that works behind the scenes.
It's not an app.
You don't have to have an
interface or download anything.
It'll connect to your booking system
and automate all the messaging
that you have to do into your
WhatsApp communities as a club.
Something that usually takes a lot of time
out of the, the people on court because…
The, the staff, I mean.
They're running between, uh, filling
matches, giving lessons, explaining
the, and giving the price of a
racket, uh, charging at the counter.
So on top of that, they have to be
constantly promote, seeing what's
going on with their booking schedule
and the activities, and promoting
them on, on WhatsApp groups.
This software connects to your booking
system like Playtomic, um, and then
sends it all automatically during,
during, uh, into the WhatsApp groups.
Wow, that is amazing.
Jules, that's perfect for you
'cause- Well- … all the time
you're doing that at the clubs.
So, so r- How does, how does that work?
Basically, you create an account, uh,
an admin account for Padel 9 Addict
in your admin system, and then also
give it one more user to your WhatsApp
number for the club, and that's it.
And then we spend a 45-minute, uh, meeting
doing the configurations that you want.
Today, it's a static messaging system,
so you say what type of message you
wanna send, at what time of the day,
when, uh, how often, and it will…
If there's an open match, for example,
it'll announce, "Here's a match.
This is the guy that's
st- uh, that's signed up.
There's three open spaces."
Somebody jumps on, it'll send it,
uh, with two, now the two names.
If, uh, somebody jumps off,
it'll say, "Oh, ano- a space
opened up," and so forth.
Yeah.
Or just, uh, with a link, uh, that
sends back to your system to pay.
How much time do you think that clubs will
be able to save by using this software?
Well, it really depends on how
active your group is, right?
If, uh, if there's a lot of activity,
you can definitely say that sometimes
it's a full-time job, right?
It is full-time, yeah.
So let's say I'm, I'm running a club.
I have my WhatsApp
group just for the club.
Can that handle or manage more
than one group cha- uh, group chat?
It can segment everything.
If there's levels or information in
your, uh, player profile within your
booking system and you have the group
generated for that, uh, segment,
you can segment it that way for
ladies, for kids, for lessons, for
intermediates, advanced, and beginners.
So this is manager, uh, everything by AI.
Right now, it's, they're launching.
For now, it's a configuration
that will, uh- Behave according
to the setup that you do and will
be mechanically done like that.
But as we speak, they're ta- uh, they're
testing with the first clients the AI, uh,
functionality where the player can chat
with the, the club and even book a court,
see what availability is, and so forth.
How much time does a club have to invest
at the beginning to kinda set that up?
And how accurate is it?
And, you know… The way it's working
today, it's just a 45-minute, uh, meeting.
Ah.
So, um, let's say I'm a client,
I'm looking for a Padel court.
So I ask the AI WhatsApp
group, "I'm looking for a Padel
court tomorrow Monday, 4:00."
The AI will send me a link if
there is an open court, or it will
tell me there is nothing open.
How, how does that work?
Well, I have yet to see it, how it's
working, because it's doing the first
tests, but the way it would naturally
work is saying, "When can I play tomorrow,
uh, level three?" And then they will send
you the options, and then you pick on
the one that you want, or you tell them,
"I, uh, just sign me up on this one."
Fine, it'll sign you up and
give you the link to pay.
I mean, WhatsApp groups, uh, are
a key revenue, uh, option for the
clubs, and somebody who needs it,
uh, to manage it is crucial for
that, for the, for that success.
So let me just go to… Do you have
a, a website where they can go and
see a demo, how it works, or how…
You know, do you have anything?
They can reach out to us at
padeldynamic.com or at me personally.
Uh, I have an Instagram, Padel, uh- Padel
… paulmatsonpadel, and I'll be… Or
afterwards in, uh, WhatsApp if you wanna
reach out through your, through your post.
That either is fine.
I mean, that, this is a great idea.
And I'm gonna be honest, all
the clubs, they use WhatsApp.
People are on WhatsApp internationally,
now here r- in America.
To be able to, uh, have things
automated on a WhatsApp is, it will
save so much time for the club owners.
What we are seeing is that you have
push notifications and emails and
many different forms of communicating,
and it's just become overwhelming
to receive notifications, not
only of your club, but your work,
your friends, what's, and whatnot.
So people have a strong
tendency to turn everything off.
But WhatsApp, in general, is
a tool that you're using for
work, for family, for friends.
Yeah.
Uh, so you're on there anyway.
So when you open up, you're,
it's, it's natural to
communicate and look for a match.
I've seen, uh, messages that, on
some groups that are nonstop all day.
Of course, you can turn them
off, but you're still gonna check
the same app to see what's going
on in your club if you want to.
So l- let's say I wanna organize
a tournament at my club.
I create a, a separate
group, a WhatsApp group chat.
Can I implement that
on that specific group?
And how can people sign up to
that, to that specific group chat?
Well, that depends on the club on
how they promote it, but usually
it's just a link to the community.
The, the best way to do it today
is you create a community which
has different subgroups, right?
And let's say you have an advanced
beginn- beginner, advan- medi-
intermediate, and advanced.
Mm-hmm.
And then when somebody says, "Hey, I
wanna join your club and I wanna play,"
well, here's a link to our community, and
you accept them, and then Diff- through
different ways the club will evaluate
which subgroup to put them in, right?
Uh, there's al- well, also
eventually automations to do
that, like links directly.
But, mm, I tend to think that the club
wants to control what group you're… You,
you don't want somebody who thinks they're
in advanced joining the advanced group.
So you do it usually under admission,
and that's the club that decides,
okay, you're good enough for this,
or you're, you're here in this group,
we're gonna add you to this group.
And then after that, I love, I love it.
I mean, if you're looking, if you're a
club owner looking for something, uh, to
con- to manage your WhatsApp groups, which
I think is crucial for the revenue of
the club, Padel Dynamics is here to stay.
If not, you can reach to Pal
Matson at, uh, on Instagram.
Uh, thank you very much.
All the best.
Hey, everyone.
We're here with Palap, a new ra-
padel racket here in the United
States with, uh, Phil Mintz.
Phil, why don't you
tell… Philip or Philip?
Either one is fine.
Okay, Phil.
So why don't you tell us a
little bit what's Palap and,
uh, how the racket is going?
Palap is going great.
We've been in the US, uh, about a year.
The brand is about two years
old in Europe, one year here,
and things are going great.
Uh, we make a super high quality,
high performance, very technical
racket for every player, from
beginners through professionals.
Uh, our latest models, like this one,
the, uh, Control Star, is a great racket.
You see cosmetically they're beautiful,
and the highest level of performance.
And the nice part about it
is we are reasonably priced.
We're about 30% lower than the
major brands because we don't
have the big endorsements.
So why don't you tell us a little
bit about the history of Palap.
Where's it coming from and,
um, the, you know, creators?
Sure.
Palap was created by, uh, Chris Dessalies,
who's a friend of mine in Europe.
He was a padel enthusiast, and
he has a lot of expertise in
manufacturing and other sporting goods.
He's been involved in
the business for years.
And he decided he wanted
to make his own brand.
So he started Palap.
Uh, the name is really just,
he got it from the sound of
when the ball hits the racket.
Palap, palap, palap.
So it was, there's no deep thought into
it other than he said, "It'd be a nice
name for a brand." Um, he started with
the brand, and we were having lunch
one day, and I was looking for my next
venue of what to do, and I became the US
and Canadian distributor of the brand.
So we worked together in
product development and product
sourcing and, and here we are.
Um, our second year at the show.
We've grown tremendously since we
first discussed the brand a year ago.
We've brought on some great endorsers
and ambassadors and coaches in the
US who's really helping us as well.
And, uh, again, it's an experience where
you have to try the rackets to understand.
When you're trying them, you see the
difference, the quality, the performance,
the feel, the weight, the balance.
So we interviewed last
year, we tried the rackets.
We liked the rackets, and we
thought they were built very well.
And you have new model
now this year, right?
Yes.
So how's it going?
It's going well.
We had a good first year.
Yeah.
I mean, obviously we're not at the
level of the companies that have
been established for many years.
Yeah.
But for a first year, we did very good.
We've, uh, brought on some great
partner clubs around the country,
many of them that are well-known.
Mm-hmm.
Um, and we're looking
forward to our second year.
We've got some exciting things.
The products you're holding and what
we're showing here are on the market now.
But since you guys are at
the cutting edge, I'll give
you guys a little sneak peek.
We've got a new line coming out in about
June, and it's going into production very
soon, and it's called the Evo Force line.
And here's a little sneak peek
at one of the Evo Force rackets.
Wow.
It's our Evo Force Team.
So it's more like a, what,
square type of racket?
Or who is this for?
This is for- This, this
particular one is for kind of a
mid-intermediate level player.
Gotcha.
But we have a whole line of
them from beginner through
professional level products.
And we're doing some things with these
that are coming out that no one else does.
We're varying the carbon label layers.
So we'll have like a 15K with
a 3K underneath it to create
different playing characteristics.
We're using multiple layers of
foam, not just one foam core.
So we'll take a very stiff foam
surrounded by softer foams- Mm-hmm
… which gives you more feel, but the
playability of a harder racket.
Gotcha.
So we're kind of varying things up,
and no one, no one is gonna be doing
the things we're doing technology-wise,
which will, again, help bring us
to our next level in year two.
Excellent.
So, Paulo, besides the rackets,
what else do you guys have?
Accessories.
I see that you have pa-
uh, Padel balls now.
Yes.
We have balls which are, um, you know,
everyone who plays with them loves them.
It's a great performance.
If you're here at the show,
come by, we'll give you a can.
But the balls play great.
We've got bags, backpacks, racket bags.
We've got accessories, overgrips,
and we have a full line of
clothing, shirts and shorts.
Very high quality, high performance,
uh- Good fit and feel Now
where, where can they get your
products if someone wants to buy?
Okay.
Well, uh, our products are on
our website at palapusa.com.
We're also partnered with many clubs.
We've got, um, in New York
we've got NYC Racquet Sports.
I've saw them, I saw them
there, I saw them there.
Uh, they are, they are, uh,
uh, one of our best customers.
We're at, we're at Padel House.
Mm-hmm.
We're at Padel- I've heard … we're
at, uh, Cole's Padel Hub.
Um, Andreas Contreras, who's out
of sight, is one of our newest
endorsers and extremely well-known
down here, so we're expanding.
So, so you mentioned this was about
on average 30% less than most company,
the, the rackets on the market now.
So on average, what is the cost
for, uh, for one of your rackets?
Sure.
Well, this racket, for
example, it's 15K carbon.
Mm-hmm.
Again, what I didn't mention is
all our- Very good … all our
materials are sourced in Europe.
So you've got UK foams, Italian carbons,
dual carbon frames, meticulous design.
So this racket with a 15K
carbon from us retails for $229.
Wow.
This racket from the competitors
with the materials that are in here-
Right … and even if they had the
quality control, would be $300 or more.
Easy.
Easily.
Easy.
If you guys know the market- Yeah
you guys see it.
Well, I mean, that's great.
Is that… I mean, I, I think that's
a s- smart move because I think a lot
of companies, I mean, these prices are
like 450, almost $500 for these rackets.
Yes.
You're s- And you go through
these rackets, like, if you play
a lot, in like six months, 10
months, and now- Four months
you need another racket.
Yeah.
The average person's getting a
new racket, you know, a serious
player, a new racket every year.
Yeah.
That's just, you know, average.
Some people buy more or less, but
it's usually one racket a year.
Yeah.
And the prices at four… I mean, look,
we have a pro level racket at $400.
Right.
But for us, the best is the
mid-range because advanced players
can use our rackets, intermediates.
We have a beginner racket that sells
for $120 that someone can use from that
beginner through intermediate level.
They don't need to change after
they're playing for three months and
say, "Oh, I need something better."
Right.
Because they perform better.
Mm. They play better.
The quality's better.
Love it.
And, and that's what we're all about.
Uh, we recently came up, uh, at, with
a new slogan, uh, coined by someone,
um, Palap rackets for the people.
I like it.
We're for the people.
I like it.
I like it.
Because our rackets are, you
know, they're reasonably priced.
We don't, uh, we don't need to be
excessively priced because- Yeah … uh,
uh, in a big way, we don't have the, you
know, the top pros that earn millions
of dollars in salary as well- Right
… which goes into the cost of the racket.
Of course.
Philip, we wish you the best of
luck, and, uh, we'll see you around.
Good to see you guys, always.
Thank you.
Nice to have you.
Congrats.