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No one has it all figured out. And anyone who says they do? Well, they’re lying.
This is for the women who are trying. Trying to juggle all the things. Trying to make sense of what they actually want. Trying to keep their heads above water without losing themselves in the process.
Career. Money. Relationships. The pressure to do it all. The pressure to want it all. And the moments you secretly wonder, is it just me?
Here we speak openly, laugh through chaos, and ask questions instead of pretending to have all the answers.
Because we’re all a work in progress.
Sara Uy (00:00):
If you post for a hundred days in a row at 9:00 AM and you're consistent with it, one of your posts is bound to gain a ton of traction. You only need one to draw the attention of a new client or a new person that follows you, or a hundred thousand people that follow you overnight. That happens, it does happen, but it won't happen if you don't show up for yourself.
Gayle Kalvert (00:21):
This is Work in Progress. I'm your host, Gayle Kalvert, and yes, I'm a work in progress. Today's guest is Sara Uy, better known as SellingSara. With 92,000 followers on LinkedIn, and that's just as of today and a growing presence on TikTok, Sara has mastered the art of building her personal brand while staying true to her sales roots. She's not afraid to cold call and her hands-on approach to sales has earned her a reputation as one of the most authentic voices in the industry. In today's episode, Sara shares her journey from traditional sales to building a business that helps others level up their sales career. She talks about the power of consistency in building a personal brand, how to get started on social media, and gives us three actionable tips to kickstart your own brand today. So let's get into it. Sara, thank you so much for being here. I'm so excited for this conversation.
Sara Uy (01:19):
Yes, thanks for having me. I'm super excited.
Gayle Kalvert (01:23):
No, this is awesome. We're going to have a great conversation and what we're going to talk about is really on the tip of everybody's tongue, being an influencer, building a brand. It's no longer just B2C, right? It is here in B2B. I'm really, really excited about that. I think this is a lot of fun. So let's just get into it. Can you start by telling our listeners just a little bit about yourself?
Sara Uy (01:45):
Sure. So hi everyone. My name is Sara Uy. I am from Long Island. I grew up there my whole life until I actually went to college in Connecticut. So I went to Fairfield University, so tri-state girl, East Coast girl, Northeast, whatever you want to call it. And then I moved to New York City, which I've been ever since graduating in 2019. So was a huge athlete growing up, played soccer in college. Still try to stay super active when it comes to that, but I needed to really find a way to keep my competitive nature, but put that into a profession. So I stumbled across a sales career and it's been the best decision I've ever made, honestly. So it's opened so many doors that I never knew was possible, and then kind of just sharing that journey on social media has opened a whole 'nother door as well that I never even knew existed until recently. So that's a little bit about me.
Gayle Kalvert (02:41):
Yeah, awesome. And I love that when you talked about finding a place to keep your competitiveness alive in your career. I'm really vocal about sales, especially for women. I think sales is a career that a lot of people kind of poo poo maybe. I also went to a small university in New England and sales isn't really the thing that everybody thinks about doing, but there is so much opportunity and so much growth. I think building a career in sales, starting in sales is going to serve anyone that is willing to take that leap. It's not easy. You should get more respect, and I think it's an awesome move. So why don't we talk about your transition from working in sales to starting your own business. How did that happen?
Sara Uy (03:28):
Sure. So when I graduated in 2019, I got recruited right out of college to work at a company called Pareto, which is very near and dear to my heart because it really grew with me and I felt like I grew with the company and I kind of got in at the right time, I would say. They had a London HQ and most of the business was over in the UK and they came over to the other side of the pond in New York City in about 2015. And I got there 2019. There I really learned the basic fundamentals of how to be successful in business as someone who was a recent graduate. And I think in the beginning, Pareto had a ton of old school really traditional guidelines as to how to be successful and to be honest, I'm so thankful for that because I think it taught me just a lot about how to be professional in the workplace, who to ask for guidance, where to go for advice, what to learn.
(04:31):
And I think as we got a little bit older in New York City, we obviously modernized with everybody else. And through COVID, there were definitely a lot of growing pains. A lot of people got let go, but I was very grateful to keep my job throughout that entire COVID years, I guess you would say. And throughout my time there, and especially during COVID, we were all obviously sent home the rest of the world, and I ended up being the only standing salesperson left, and that's when I had to start cold calling. So as you could imagine, cold calling in your childhood bedroom by yourself working from home was probably the lowest low I could ever encounter. And I was just like, oh my God, I'm going to quit. This is it for me. And thank God for my mom, who's also a business owner, and I look up to her very much, but she was like, literally, you're not going to quit.
(05:24):
You can't live in this house if you're going to quit. And I was like, oh God, okay. It led me to start posting on TikTok, which honestly I didn't even know what that was when I started doing it. I was just like, I'm going to do this because I have nothing better to do and I have no one to talk to, and I'm an only child, so it's like this is what I do best is entertain myself. So I found this app TikTok, everyone's talking about it, and I just started sharing my live cold calls of me just cold calling and literally overnight, there were hundreds of thousands of people that were viewing my videos being like, oh my God, I'm doing the same thing. It's so nice to know that I'm not the only one sitting home feeling like a loser, calling people that aren't answering me for hours and hours and hours.
(06:06):
So it obviously grew over the years to this huge thing, but I never knew what would happen. And ultimately, my page is now just an entire page of sales tips, sales advice, still live cold calls. That's true to what really started everything. But I became this Sara from Pareto because that was my opener when I cold called people. It was, Hey, this is Sara over at Pareto, or Hey, this is Sara at Pareto. So literally in the streets going to Pareto, even last year when I was still there a year and a half ago now, I'd get off the subway and someone would tap me and be like, are you Sara from Pareto? And I'm like, yeah, I'm literally walking to Pareto right now. And they'd be like, we just want to thank you for all the sales tips and advice. You convinced me to start a career in sales. I've learned so much about myself, or I've gotten people that are like, I started a sales career because of you. So it was just a really, really cool experience to encounter when I never even knew that was in the cards for me. It kind of just happened and I guess you could say it's still evolving, still going on and on now that I started my career as a entrepreneur and a business owner of SellingSara. So that's kind of where we are in 2025.
Gayle Kalvert (07:22):
What you just said about people stopping you on the street and thanking you. I just want to pause on that and really emphasize because again and again and again and again, what we see is that people who are successful like you in building a successful brand, really monetizing themselves when they are online in any channel, is that the two things I wrote down when you were talking is that you were authentic and you were vulnerable. And I know we hear this all the time, but I don't think that everybody really knows how to do it. And what you said was like you were in your childhood bedroom in COVID, right? I mean, that's hard. And when we're cold calling or doing anything that takes courage and starting your own business, working and being successful always involves taking risks and doing scary things. You've got to find something internally to motivate you, right? I do that now. You always have to. And it's that much harder when you're physically in a situation like COVID and back at home and in this environment and that you shared that with people didn't hide that from people, but actually shared, yeah, this is what it actually fucking looks like when you are cold calling and COVID and all of that. And so it's not a mystery to me in how you've created a really successful following and really helped people along the way. So that you've told me basically organically led to what is SellingSara.
Sara Uy (08:50):
Yep.
Gayle Kalvert (08:50):
Is that correct? Talk about that transition out of Pareto to your own business.
Sara Uy (08:54):
Yeah, I think it was honestly probably one of the hardest things I did. I was super excited, but I loved working at Pareto. I still get people that I speak to or walk into in the streets and they're like, why'd you leave? And I'm like, listen, it was really an amazing way to start my career and I learned so much, but it was almost like I saw this opportunity to train on the sales training side, and I was kind of like, if I don't give this a shot now, I'm going to regret never giving to go. It was definitely a really hard decision that I had to make because I tell people all the time, I didn't leave for a specific reason. You hear a lot of people that are like, oh, I was treated badly, this and that, and no, everyone I love at Pareto, I still see them all the time.
(09:42):
That transition was really hard because making the decision to leave was probably one of the hardest things. I didn't want to leave, but I was like, if I don't try this, I'm going to regret it. And I was lucky enough to have a really great relationship with them to the point where they were like, we know you're going to kill it, but if you ever want to come back, the door's always open. So if there's one thing that I would say to anyone listening to this, it's don’t burn bridges on your way out because I think a lot of people feel like they need to find a bridge to burn in order to leave, but it's not always necessarily the case. And in a job market we're in 2025, you truly never know what's going to happen. And also I can tell you right now, the grass is not always greener. So a lot of people come straight back to where they were, and that's exactly why you don't want to burn bridges as well. So luckily it worked out for me and the best way possible, and now they're some of my biggest supporters at Pareto, which is amazing. But making that jump was really hard.
Gayle Kalvert (10:39):
Yeah, amazing. I literally wrote down “Don't burn bridges”. And then you said it because it is true right now, 2025, could things be moving any quicker and could things be more unknown almost, right? I'm optimistic, but still there's just so much unknown in the business world right now and what will careers look like and where will everybody be working in a year, five years, et cetera. And your network is your capital. Never want to burn bridges. I love that you said you don't have to find a reason to leave or a reason to burn. This can be sort of an organic next step for anyone who might want to leave a corporate stable environment to go out on their own. Okay, let's get to the stuff that everybody's waiting to hear, building your personal brand. We know I could speak anyway as a agency founder and CEO. I focus on B2B marketing, and we know that buyers are buyers.
(11:37):
Even if we are buying for our organization or our company, we are consumers and we should be marketed to as consumers. So I love, love that we are really focusing on individuals building their personal brand. I think this is relevant for people who are working at a corporation. You don't have to be an entrepreneur. You should be building your personal brand that's going to help your corporation and yourself and your career. So we've touched on this. You've made me more consistent. You've said that consistency has been key for you. So what do you want to tell our listeners? What does consistency mean?
Sara Uy (12:17):
It truly means showing up every single day, not three times a week, not twice a week, not four times a week, seven days a week. It is truly like a full-time job. And I never believed people when they said that until I started doing it, but I think probably the most overused word when someone tells somebody else advice on starting a personal brand is be authentic. No one can copy and paste you. You're already being authentic unless you're copying word for word what another person is saying in another video, be yourself. That's why people end up following you, but being consistent is key. So for example, obviously I've told you this, which I love that you're sticking to, but I don't start my workday without posting on LinkedIn every single day at 9:00 AM. At that time, I didn't even know you could follow someone on LinkedIn. I didn't know that was a thing. They just connect with them and walk away. You're like, all right, they're in my network. Here we go. But I went from 2000 followers two years ago to 92,000 today just by posting on LinkedIn every day at 9:00 AM.
Gayle Kalvert (13:25):
Are you telling me that you have never missed one weekday since you started?
Sara Uy (13:31):
Oh, no, I've missed. I've missed a hundred percent. I've missed.
Gayle Kalvert (13:34):
So I don't have to set myself on fire because I missed a day or two.
Sara Uy (13:38):
No, of course, no. And I think there's days too that you're going to hit a content block or you're just going to feel burnt out, just like sales, right? I look at it like sales, right? So for example, sales is all about, you hear activity breeds rewards, activity breeds rewards. That's true. Of course, there's a lot of other true things too, and people will sit here and be like, oh, well, it's not all about activity. Of course not. But think of it like this. If you make 300 cold calls in a day, you're bound to speak to one person. If you post for a hundred days in a row at 9:00 AM and you're consistent with it, one of your posts is bound to gain a ton of traction and you only need one. You only need one to draw the attention of a new client or a new person that follows you or a hundred thousand people that follow you overnight. That happens. It does happen, but it won't happen if you don't show up for yourself. So that's the message that I want to get across for that. It's just being consistent because you never know a door can open for you.
Gayle Kalvert (14:44):
Hey there, quick pause. If you're enjoying this episode, drop a comment right here on YouTube or Spotify. It could a moment that stuck with you, something you related to, or maybe you have a question that you'd like us to answer. When you do, you'll be entered to win some Work in Progress swag. We're talking super cozy hoodies. It's free, it's cute. And who doesn't love a good hoodie? Alright, let's get back to it.
Gayle Kalvert (15:09):
Can we give one tip here for people who are really scared for somebody who's listening to us and they want to do this, but they're scared? How does that person get started?
Sara Uy (15:22):
Yeah, I think it's hard, right? Because in the beginning you don't know what to post, but my advice would be if there is some sort of topic or thought that pops into your head, and let's be honest, we all have a thousand million trillion thoughts a day. You can't tell me that you have nothing up there. There's something and you think, oh, that would be a really good topic to talk about. And not only that, it's something that I'm passionate about. It's going to be that much easier to go online and press post when you're talking about something that popped into your head, but also something that you're passionate about. Again, it's like sales. It's so much easier to sell something that you're passionate about. When you're passionate about the product or service, you're going to come across more authentic when you're selling, and it's going to be more of a natural conversation than a very salesy call.
(16:09):
Same thing with social media. When you're talking about something that you're passionate about and you're tying that back to something that could be educational for somebody else to take away for from, you're golden. So a lot easier said and done. Don't feel like you need to go away and create this whole content strategy. For me, truthfully, I just post what comes into my head. If I think of, oh, wow, that was a really challenging conversation. I talk about it and I post about it on TikTok, and I don't necessarily have to give a solution or give a piece of advice, but by talking about that one challenge I had, it draws conversation to people start engaging and saying, oh, this is how I would've overcome this, or This is what I would've suggested, or, you handled it the right way. And drawing in conversation is exactly what pushes your posts out even more.
(16:56):
So I think if you could record a video or write something out, if writing is your thing and you don't want to be behind screen, that's totally fine. There are so many written posts on LinkedIn that go viral that don't include a picture or a video. So there's hope for people out there that don't want to put their face behind a post, and that's totally fine. I think it's just asking yourself after you've written it out, is this authentic to me? This really happened to me one and two, can someone take something from this and is it educational or I call it edutainment. It's entertainment, but it's also educational. So if you can read that back and be like, yeah, this is both, then that's the perfect formula. And if it does really well, then that's probably something that you should stick to in terms of your niche. If another post that you think is going to do really well and it doesn't, then maybe you stick to that first post or along that those lines of guidelines and topics and subjects that you're speaking about.
Gayle Kalvert (17:55):
Repetition is key. It takes five to seven touches to get someone to take an action. I always remind my clients, you can't send one email or one thing and think you're going to get results. Takes repetition. Same thing with social media, and this took a lot of weight off my shoulders for my own posting, is that you really should only have, in my opinion, three or four things that you talk about, and you are continuing to talk about those three or four things regularly. So don't feel like you have to be some expert or thought leader on everything, like you said, niche. What is it that keeps coming up for you? That's one way I have used AI to help me, and I want to be really clear, do not use AI to write your posts. That's not what I'm saying. But what AI has helped me do is take what is the million thoughts that go through my head all the time? I literally vomit all my thoughts, or I will take my iPhone notes and put a ton of them in AI and it pulls out, here's what you are talking about, thinking about asking about regularly.
Sara Uy (19:04):
I love that. I never even thought to do that, to be honest. But that makes so much sense because it probably categorizes your thoughts into three buckets, and that's really what you need, exactly what you said. So I absolutely love that because I would definitely ask yourself, what are the three things that I like talking about the most? And it could be random if it's like food work, my dog, there are ways to put all three of those things together and people will relate to it.
Gayle Kalvert (19:32):
I just want to note that I think I taught you something, which I can't believe, so I feel really good about myself.
Sara Uy (19:35):
You did. I'm actually scared for what it would spit out.
Gayle Kalvert (19:38):
No, no. It's amazing.
Sara Uy (19:41):
My notes are kind of crazy.
Gayle Kalvert (19:43):
I actually think it's the coolest thing. It's like you almost don't need a therapist. I mean, I'm just going to tell it, right? Most of my notes are written 10:00 PM after whatever, and I'm like, I either have good ideas or I'm spiraling, whatever, and it is every category of my life. I can't create content or even ideas if I'm also worrying about how to file it or organize it. So AI is just really, it's about taking what you've put out there, wherever you're putting it, and then give you a brief on yourself.
Sara Uy (20:16):
No, it's so funny that you mentioned the therapy thing. I had a friend that literally told me a few weeks ago, she was like, oh, I stopped going to therapy. And I was like, oh, why? And she's like, well, I just realized I could save hundreds of dollars by going to therapy, by just using ChatGPT. And I was like, what? You're crazy. And she was showing me the conversation that she was having with ChatGPT and it was literally a therapist. I was like, you know what? I'd save a lot of money on that too.
Gayle Kalvert (20:44):
I'm not here to tell people to stop therapy. Okay, you do. But yes, if there are certain things you're trying to deal with and it's like, I've been in therapy, and then you go and you talk about the same thing again and again and again and again, and you're like, I'm not really getting anywhere with this. You can really, I mean, that's what text therapy is. Should we let people know if all these brands right now, they're like, oh, you can just text your therapist. You're texting AI or with a person with AI, it's all happening. Okay, alright, we promised three practical tips. So we've got to get to the three practical tips there. What are the three tips for somebody who is listening and they want to create a personal brand, but it's overwhelming?
Sara Uy (21:26):
The three things that I would say that are honestly very simple, and you can walk away after hearing this and go apply them instantly is be consistent. Set that time block for 9:00 AM every single day. Do not start your day without posting on LinkedIn. That's my real life example. Two is don't be afraid to hit post. I know so many people that write something out and they're like, oh, I never posted it. It's just sitting in my drafts Post it. That could be your million dollar video that all of a sudden spikes your fame overnight or spikes your topic overnight. And next thing you know you have people following you wanting more of that, right? And the third thing is be confident. Because if you don't think that what you have to say is valuable, you might actually lose the opportunity of helping and supporting somebody else out there that's going through the same thing as you.
(22:18):
So exactly what we mentioned in the beginning of this podcast was I was posting cold call videos of me cold calling my childhood bedroom, and I didn't think that was valuable. I was just kind of doing it for myself. But then when I started seeing people say, oh my God, I'm going through the same thing, I looked at myself in the mirror, I was like, wait, this is valuable and people are actually going through this. So I just need to really be confident with what I'm putting out there, knowing that it's helping everyone else. So don't hide your ideas and shove them in your draft folder, post them, because you never know what can happen.
Gayle Kalvert (22:52):
I agree, and I like how you explained it because it sounds easy, be confident and somebody's thinking, but I'm not feeling confident. But the idea there is to look at yourself and tell yourself that what you think is valuable, even if you don't feel confident, post it anyway. Because what you're going to find out is that it is not just you, which is one of my favorite terms because I think that a million times a day, is it just me or no? The quick answer is no. What I have found out from Work in Progress and all of these conversations is no matter who you are watching out there and you think they have it figured out, they do not. Maybe just have confidence in your ability to help other people. I'm like, you know what? By posting and sharing this, I'm helping somebody else feel like maybe it's not just them. So whatever you need to do, kind of get in that head space. Those three tips are great.
Sara Uy (23:43):
Yeah, I love that you just said that too, because little bit the other day I was just standing in front of my camera, which usually I just start blabbing and I'm like, yeah, that's good. I'll just post it. And I started speaking and I was like, no, no, no. And I was like, oh my God, I'm having a content block. This doesn't happen. And then I literally spoke about having a content block and I was just like, I am coming on here, and I am just having one of those days where I literally can't gather my thoughts and I don't even know what to talk about. And normalized having a day where you feel like that. And I just spoke about what I was feeling in that moment and people were like, thank you so much for sharing. This is how I felt the last two weeks and I can't get past it.
(24:21):
And then a lot of people were like, how are you trying to overcome this? How are you trying to get back on track? And then that was a whole nother topic of video too, is like I told you guys, I was having a content block. I told you guys I was having just a mental block with work and these are some of the things that I'm trying to do to stay on track. And it was working out, having a routine and time blocking, and that was a whole nother part too to that. So it really does just show all of this combined into a certain bucket that helps other people as well. Not only just yourself.
Gayle Kalvert (24:53):
You mentioned video and we haven't talked about that. I'm down with being on camera obviously. However, I will say I have no idea how to approach the last, just like you do. I'm just going to put my phone on, I'm going to hit record, I'm going to say something and then I'm going to post it because I feel like I'm on the older side. I don't know how people are doing the copy. You're not, no, you're Notre not whatever. But I'm like, I can't even keep up. I literally am like, what is this sticker thing and this AI thing and the music and the other shit, and it feels like a fucking lot and I don't have time. So even if I'm happy to do it, I'm like, I don't really have time, and so I don't. So can you give some quick tips for people like me who would like to do video every day, but it feels too time consuming?
Sara Uy (25:39):
Yeah, I think honestly for me, it really does go back to the confidence piece because when I think about what I want to say in terms of a sales tip, I know that that tip works. So in my head I'm like, I need to get this out on video now because I don't want to lose my thought. And really all it does, it takes me two minutes. I literally record on TikTok, which will make a lot of people pass out when they hear this because they're like, oh my God, no, you have to record it outside of the app and then you need to go into cap cut and you need to edit it and this and that. I'm like, no, no, no. Just like if you have a quick thought, go into the TikTok app, hit record and just tap away with some valuable statements that you have to say, especially if you're confident in that topic and it's going to help somebody else.
(26:27):
It helps you as well. And I literally stick my little phone on the window. That's exactly where it is, because that's where the natural light is. So also, yeah, there you go. Don't think you need this whole professional setup, this tripod, this and that. My apartment has awful natural light. The only natural light that comes in is from our one window that we have. I just hit record and literally it'll be a 60-second video. For example, right before I hopped on with you, I did, this is how you overcome the, I'm not interested objection on a cold call because it had just happened to me two hours ago. So I was like, this is how I overcome it. This is how I booked the meeting knowing that it's going to help somebody else. I didn't care about the way I looked. I knew I was confident with what I was saying, and I knew it was going to help somebody else. So at the end of the day, it's like, that's all you need. That's the perfect formula. So don't overthink. You need this whole studio production. You need a tripod, you need a really good camera, you need editing skills. I am the worst editor on the planet. I will not edit. I'm good at clipping some things out, and that's about it. But you don't need this whole elaborate set up to be really good at what you're speaking about and to be a knowledge expert in your space. You just don't.
Gayle Kalvert (27:36):
Alright, let's get to the fun stuff I do. I have a million more questions on this topic, so let's have our listeners comment, ask questions, because I'm sure you all have a lot like I do, and we can get Sara to come back if you give us some questions. So throw them out there. Before we finished, I have my fun questions, and this is a highly controversial topic that I did not think would be coffee or tea.
Sara Uy (28:00):
Oh, coffee.
Gayle Kalvert (28:02):
I mean, it doesn't sound like a hard question, but people are very serious and polarized about their preferences. So coffee. What kind of coffee?
Sara Uy (28:10):
I would not be able to start my day without my Moka pot. Okay. So in this little contraption we do water. There's a little filter where you put all your espresso in, fresh espresso, ground beans, which whatever of your choosing, and then it comes out of the top here. I dunno if you could see. So literally I just finished making fresh espresso and I'm a huge iced coffee girl, which a lot of people know, and I will put that fresh espresso in the fridge. I let it cool. So I have my whole cup in there right now, and then I literally make a fresh iced latte. So my go-to is iced latte, almond milk, fresh espresso, and then the Chobani cookie dough creamer.
Gayle Kalvert (28:58):
Oh, my daughter loves that one.
Sara Uy (29:00):
Yeah, I am really addicted to right now. And then I literally keep looking over here because I built a coffee bar into my apartment. I literally had a contractor come and everything. This was just a wall, and I was like, yeah, no, this needs to be a coffee bar.
Gayle Kalvert (29:17):
That's amazing. I'm so glad I asked you. Who knew that you were going to be this coffee afficionado?
Sara Uy (29:22):
Connoisseur? Yeah.
Gayle Kalvert (29:24):
Okay. I'm going to have to buy one of those. I love. So now we're seeing some differences between Sara and Gayle.
Sara Uy (29:30):
Gayle, we're also very similar, which I feel like we're parting ways here, but we've always come back.
Gayle Kalvert (29:35):
No, we're not parting ways.
Sara Uy (29:36):
Yeah, don't worry.
Gayle Kalvert (29:37):
I'm learning from you and you're learning from me. That's good. No, we have so much in common. We're going to get there. Don't worry, Sara. Okay, so for Work in Progress, the podcast, we have a playlist on Spotify, check it out and we add to it all the time from all of our guests and listeners. So just like what is your favorite song to throw on when you need to get pumped to cold call and you're not feeling it?
Sara Uy (30:03):
Wake Me Up by Avicii.
Gayle Kalvert (30:06):
Oh, I don't know that one.
Sara Uy (30:07):
What? Yes, you do. No. Yes, you do.
Gayle Kalvert (30:09):
Are you going to sing it?
Sara Uy (30:10):
Feeling my way through darkness, guided by a beating heart. So wake me up when it's all over. When I'm wiser and I'm older. I'm not going to keep going. I'll spare.
Gayle Kalvert (30:24):
This is the best, coffee and the music. Okay, now we got one for you and me. Okay, so if you didn't know, Sara and I are both from Long Island, born and raised. So where were you raised, Sara?
Sara Uy (30:34):
Massapequa.
Gayle Kalvert (30:35):
Yeah, Massapequa Oceanside.
Sara Uy (30:38):
There you go.
Gayle Kalvert (30:38):
But really, I lived in Baldwin for those who are like Long Island natives and went to Oceanside school. So we were both on the Babylon Railroad.
Sara Uy (30:47):
Yes, Babylon Railroad.
Gayle Kalvert (30:48):
You can both to the Long Island Railroad. All aboard. Love the Long Island accent. We could do the whole episode next time.
Sara Uy (30:55):
Babylon, Baldwin, Massapequa.
Gayle Kalvert (30:59):
Massapequa Park, Amityville, Lindenhurst and Babylon.
Sara Uy (31:03):
And Babylon.
Gayle Kalvert (31:05):
To Jamaica for all other stops. Yeah, it's really good. We're going to meet on Long Island. We're going to have coffee. Okay, but my question for you is what is your favorite Long Island spot?
Sara Uy (31:19):
Oh, All American.
Gayle Kalvert (31:22):
What's All American?
Sara Uy (31:22):
You're not from Long Island.
Gayle Kalvert (31:24):
What is All American?
Sara Uy (31:25):
What do you mean? What's All American?
Gayle Kalvert (31:28):
I truly don't know if you're talking about a restaurant, a bar, a clothing brand. What is All American?
Sara Uy (31:34):
Gayle, you need to look up All American right now. Massapequa. Burgers and Franks.
Gayle Kalvert (31:42):
Oh, I've never heard of it. You have to take me there. Obviously.
Sara Uy (31:45):
Gayle, everyone's going to be confused. They're like, you are going to get wrecked in the comments for being from Long Island and not knowing All American.
Gayle Kalvert (31:52):
Is it like an institution that's been there for a long time?
Sara Uy (31:54):
Years since the 1950s.
Gayle Kalvert (31:57):
First, I was like, where are you going to go? You're like, years since 1999. No.
Sara Uy (32:01):
Yeah, quarter pounder, large fried chocolate shake. And my bill's like 450.
Gayle Kalvert (32:07):
I've literally never heard of it.
Sara Uy (32:08):
There's no way. I'm shocked. I'm literally shocked. There's no way. You got to go tomorrow and text me that you went.
Gayle Kalvert (32:15):
Okay. So you took all of the good works from your personal brand that you were building while you were at Pareto and started your own business where you are training other salespeople, right?
Sara Uy (32:26):
Yep.
Gayle Kalvert (32:27):
So what is SellingSara? What is it that you're doing now?
Sara Uy (32:31):
So SellingSara is sales training specifically around cold calling and social selling. However, we definitely go past that, but definitely tailored towards any salesperson. Seriously, straight out of college, all the way to tenured people that have been in the role for years and years and years. We have six workshops that follow the sales cycle. That's pretty much where we focus our time. Training teams are on those workshops. So I always was that salesperson that hated being off the sales floor for a three-day bootcamp. I was like, I have a target to hit. It's Friday. It's Wednesday. I'm behind. Someone just tell me what's working right now so I can go and do it. I'm not going to be afraid. Just tell me what it's, and the really cool thing, probably the thing that separates us the most is that those workshops are only 60 minutes. So it's like, here's what works. Go and apply it. You're going to see results within 60 minutes after the workshop. So it's less methodology, more of like just go fricking do this. This is what's working right now.
Gayle Kalvert (33:30):
I love that. I feel like that every day in my job. If somebody could just tell me as founder and CEO of what do I do? Just tell me what's working. I'll go do it.
Sara Uy (33:40):
Exactly.
Gayle Kalvert (33:41):
So that's amazing. I'm not surprised that you're having a great success with it. Sara, this has been fantastic. We have given so many helpful tips to our listeners, and I really can't wait to hear what questions everybody has. I have more and you're coming back. And then we'll also review the local Long Island eateries that I have not been to. But tell us, tell our listeners where they can find you, obviously TikTok and all these places, but how should they find you?
Sara Uy (34:06):
Yeah, just SellingSara on TikTok and Instagram and then Sara Uy on LinkedIn and that's it.
Gayle Kalvert (34:15):
Okay, amazing. So yeah, let us hear from you, everyone, and we'll be back soon. Thanks so much, Sara.
Sara Uy (34:23):
Thanks for having me, Gayle.
Gayle Kalvert (34:25):
I hope that was helpful. If you know someone that you go to for this topic, send them my way. After all, we're just figuring this out together. See you next time.